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Online Event Ticketing Market By Platform (Desktop, Mobile) By Event (Sports, Music & Other Live Shows, Movies) - Growth, Future Prospects & Competitive Analysis, 2016 – 2028

About this report

The global online event ticketing market report explores the critical analysis of the online event ticketing industry using key parameters. The report consists of investment strategies, the need for investments in the online event ticketing industry, and the multiple benefits for investors. Importantly, this report sets out major changes in the global technical regulations for the online event ticketing industry and how economic and non-economic barriers are helping the online event ticketing market grow. Moreover, the report analyses the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses include Porter's five forces analysis, PESTEL analysis, value chain analysis, etc.

 

REPORT ATTRIBUTE DETAILS

Online Event Ticketing Market by Volume

Yes

Online Event Ticketing Market by Value

Yes

Online Event Ticketing Market, Tornado Analysis

Yes

Online Event Ticketing Market, STAR Analysis

Yes

Online Event Ticketing Market, SRC Analysis

Yes

Online Event Ticketing Market, Import-Export Data

Yes (On Demand)

Online Event Ticketing Market Pricing Analysis

Yes (On Demand)

Online Event Ticketing Market Segment Analysis

·         By Platform (Desktop and Mobile)

·         By Event (Sports, Music & Other Live Shows, and Movies)

Online Event Ticketing Market, Regional Analysis

·         North America (the US and Canada)

·         Europe (Germany, UK, France, Italy, Spain, and the Rest of Europe)

·         Asia Pacific (China, India, Japan, South Korea, South East Asia, and the Rest of Asia Pacific)

·         Latin America (Brazil, Mexico, and the Rest of Latin America)

·         Middle East and Africa (GCC Countries, South Africa, and the Rest of Middle East and Africa)

Online Event Ticketing Market Key Companies

Anschutz Entertainment Group, AOL Inc, Attom Tickets LLC, Brown Paper Tickets, BookMyShow.com, Big Cinemas, Cvent Inc, Eventbee Inc, Cinemark Holdings Inc, Eventzilla, Fandango, Eventbrite Inc, Moshtix Pty Ltd, Movietickets.com, StubHub Inc, Razorgator LLC, Ticketek Pty Ltd, Thundex Tix, Ticketmaster, and Vue Entertainment

Online Event Ticketing Market Competitive Landscape

·         Market Share Analysis

·         Competitive Benchmarking

·         Key Players Market Positioning

·         Geographical Presence Analysis

·         Major Strategies Adopted

 

Key Highlights of the report

How are the major segments performing in the Online Event Ticketing Market?

  • The mobile segment led the market in terms of the platform in 2021 and is expected to continue throughout the projection period. The growing influence of mobile phones among the youth, the steadily declining cost of mobile internet service packs, and robust 3G and 4G network speeds can all be attributed to the segment's growth. As a result, numerous software developers have begun to create user-friendly interfaces to improve the usability of such services.
  • The music & other live shows events segment accounts for a significant portion of the online event ticketing market, with lucrative sales for all music-related events such as concerts, festivals, musicals, music shows, and operas. Ticketmaster, a top global online ticketing platform for music & other live shows, has contributed approximately 80% of GTV growth in recent years.

Which region dominated the online event ticketing market?

North American region dominated the global online event ticketing market in 2021 and is expected to maintain its dominance during the forecast period. The growth of the region's market is largely due to countries such as the United States and Canada. The growing popularity of online ticketing and the rising demand for live entertainment events are responsible for regional growth. The region's strong economy and high internet adoption rate make it a valuable market for companies selling online event tickets. Moreover, mobile ticketing services are expected to grow significantly in North America during the forecast period due to the simplicity and accessibility of buying movies and other live show tickets. The popularity of purchasing tickets via smartphones and tablets has grown over time owing to the operation's apparent comfort and adaptability and the user-friendly mobile service interfaces developed by service providers.

How is US Market Performing in the online event ticketing market?

The market in the United States is expected to grow significantly over the forecast period due to a growing number of tech-savvy people with rising disposable incomes. In addition, there is a high demand for easy ways to buy tickets since Hollywood is a well-known entertainment sector in the United States. The country's demand for online ticketing has grown owing to factors including rising internet usage. As more venues and consumers adopt a fully internet-enabled digital ticketing exposure, the industry's continued shift toward online transactions will also support its long-term growth. The increased use of mobile phones in the country over the forecast period, particularly with the introduction of mobile applications by travel booking firms, will most likely boost the market with more mobile bookings.

What is the competitive environment of the online event ticketing market?

Online event ticketing solution providers are implementing growth strategies to increase their market presence and consolidate their market share. Online event ticketing companies have embraced significant growth strategies like product acquisitions, partnerships, and launches and created regional and international distribution networks to increase their market presence. For instance, The Miami Crypto Experience and NuArca Labs collaborated to offer a direct-to-consumer ticketing platform in September 2021. This solution has a built-in digital wallet that allows quick, secure, and error-free access to offline and online events. Similarly, in 2022, Flipkart collaborated with online ticketing operator BookMyShow to broaden the scope of its transactional offerings.

Executive Summary

What are technical developments being developed in the global online event ticketing market?

People's purchasing habits have shifted as a result of technological advancements. Several companies are starting to use the internet to reduce marketing expenses to remain competitive in a highly competitive industry. Customers may assess prices, service attributes, and post-purchase service options, increasing adoption. E-marketers have excellent prospects due to the global increase in Internet users. Service providers provide a variety of deals, discounts, and targeted incentives like pre-sales and additional discounts. They timely update online ticketing software, redesign their websites, and create mobile applications to offer customers a user-friendly booking experience. Growth in sports events, analysis of customer behavior via mobile applications, use of augmented reality to improve customer experience, and the scope of blockchain technology are some of the trends driving the global online event ticketing platform market. For instance, Northampton Saints announced in February 2022 that Ticketmaster Sport would become the Club's new ticketing services provider beginning with the 2022-23 season. In a new, committed relationship, Black, Green, and Gold men in color will receive sports ticketing technology solutions from Ticketmaster. These supporters will be able to benefit from a new, enhanced, and incredibly user-friendly ticketing website, which will make it incredibly simple to purchase and receive tickets without any hassle.

Which are the key investments by the online event ticketing market players?

Online ticketing has grown in popularity due to the widespread use of smartphones and mobile devices, owing to the procedure's obvious convenience and flexibility. Event ticketing company providers are investing in user-friendly and creative mobile interfaces to make the process of booking tickets easier and faster. Moreover, to remain relevant in the online ticketing industry, ticketing companies invest in and form long-term relationships with theatres, sports authorities, and organizers. Service providers make most of their online money from movie promotions, sporting events, and live music concerts. For instance, Bboy pioneer Frankie 'Sirswift' Hernandez launched the Pro Breaking League in February 2022, a sports event production company for businesses marketing to millennials and Gen Z via the professional sport of breaking. Companies can host specialized and branded professional Bboy sports events through Pro Breaking League, develop marketing campaigns around them, and recoup their investment through online event tickets.

Some major players in the online event ticketing market are Anschutz Entertainment Group, AOL Inc, Attom Tickets LLC, Brown Paper Tickets, BookMyShow.com, Big Cinemas, Cvent Inc, Eventbee Inc, Cinemark Holdings Inc, Eventzilla, Fandango, Eventbrite Inc, Moshtix Pty Ltd, Movietickets.com, StubHub Inc, Razorgator LLC, Ticketek Pty Ltd, Thundex Tix, Ticketmaster, and Vue Entertainment.

What are the Major Driving Factors for the Online Event Ticketing Market?

The rapidly increasing influence of smartphones and the internet among the millennial population, combined with a shift in mobile applications for booking spots, live events, and movie tickets, can be attributed to the growth. Besides, the willingness to pay additional fees for such service providers to avoid standing in lines is expected to impact market growth positively. As a result, these service providers engage in various marketing and advertising initiatives to encourage the use of their offerings. The increasing use of tablets and smartphones for ticket purchasing has altered the dynamics of ticketing services. Moreover, service providers' development of user-friendly apps for the iOS and Android operating systems is expected to drive global online event ticketing market demand over the forecast period. In addition, event ticketing companies provide extra features to encourage the use of their services, such as allowing users to customize their preferred seating and giving them tickets with bar codes.

What are the Major Risks for the Online Event Ticketing Market?

The risks associated with online ticket purchasing are high, as demand varies according to the event's popularity. The absence of price controls and fluctuating ticket prices may constrain the growth of the online event ticketing industry. Major online event ticketing platforms and applications are paid ones that also include service fees. Most platforms charge an administration fee per ticket and a portion of the ticket price. Legacy architecture is a common problem in the entertainment sector, which drives up costs and necessitates high fees to remain profitable. In addition to ticketing provider fees, credit card processing fees must be paid if used. In addition, most ticketing platforms charge ticket buyer fees for both the processing of credit cards and the convenience of the ticket. About 85% of event planners charge these fees to attendees. Most ticket purchasers are currently required to pay an additional service charge.

Which is the key application in the online event ticketing market?

The online event ticketing market is dominated by the music & other live shows events segment, which includes profitable sales for all music-related events such as festivals, concerts, music shows, musicals, and operas. Concerts are the primary source of revenue for online ticket brokers, owing to the growth of aspiring music talent shows, musicians, and music streaming services for performers. The cost of attending a concert rises in lockstep with ticket prices. Despite the widespread use of duplicate and bogus tickets and ongoing price increases, purchasers continue to pay more, as evidenced by rising user numbers. The younger generation, who are passionate about music, is also attracted by the performances of domestic and international singers at music events. For instance, despite repeatedly postponing the 2020 edition due to the pandemic, the Belgian EDM festival Tomorrowland declared in February 2022 that it would still hold its annual event. It is difficult to predict whether attendance will surpass the previous record of 400,000 attendees in 2019, even though European concertgoers may be watching the news with interest. Such events will boost demand for online event ticketing for upcoming concerts in 2022.

How is the online event ticketing market performing in regions?

North America dominated the global online event ticketing market in 2021, owing to increasing per capita income among the working population and growing internet usage in Canada and the United States. Besides, the growing popularity of mobile movie ticketing services due to their convenience is expected to drive regional market growth over the forecast period. The demand for these services is also expected to increase as the number of tech-savvy millennials grows, and Hollywood movie culture spreads across the nation. Purchasing advance tickets from the comfort of one's home has effectively replaced purchasing tickets at event venue counters. The use of smartphones and tablets to purchase tickets has grown over time due to the operation's apparent flexibility and convenience and the user-friendly mobile interfaces developed by service providers.

online-event-ticketing-market

Furthermore, the Asia Pacific market is expected to have the highest revenue share in the global online event ticketing industry over the forecast period. The Asia Pacific has been the fastest-growing market in recent years, owing to increasing disposable income, increased smartphone penetration, expanded internet access, and rising urbanization. Customers, especially in the Asia Pacific, have demonstrated a willingness to pay internet service handling fees to skip long lines, positively influencing the ticketing industry. The China Film Administration reports that due to the nation's expanding urban population and growing entertainment demand, China's number of movie screens increased from 75,581 in 2020 to 82,248 in 2021, making it the country with the most screens in the world. The region has significant untapped potential for growth due to its large population and markets. Moreover, the region's increasing demand for live shows and entertainment events will likely fuel the market growth of the Asia Pacific online event ticketing platform.

What is the regulatory landscape for the online event ticketing market?

Governments worldwide are forced to promote digital transactions to lessen paper usage and save trees. Numerous banking institutions and telecom service providers have implemented online payment platforms. Due to the rising popularity of paperless transactions, online movie ticket booking services create e-tickets that can be sent via email or text. Many companies have laboriously created cutting-edge customer interaction strategies due to the internet's rising popularity. Service providers can use e-tickets for various purposes, including online shopping coupons and entrance tickets for concerts and sporting events. The widespread use of e-tickets denotes a change in purchasing traditional tickets. Government actions also contribute to increased market demand. Thailand's 4.0 policy seeks to shift the country's economy away from traditional industries and toward innovative, digital developments. A cashless society is a major theme. In a survey conducted by the Japan Productivity Center (JPC) in September 2021, more than 32% of Japanese respondents named baseball as their favorite sport to watch.

What is the Market Size of Online Event Ticketing regarding value?

The global online event ticketing market is anticipated to grow at a substantial CAGR of 3.1% in the upcoming years. The global online event ticketing industry is estimated to be worth USD 49.5 billion in 2021 and is expected to be worth USD 59.45 billion by 2028.

What are the major players planning for the future of the online event ticketing market?

The event ticketing process has evolved significantly from traditional ticketing at the venue counter to the ability to purchase tickets in advance from the convenience of one's own home. Event ticketing companies are also forming alliances with financial institutions such as banks and digital wallet service providers to increase the number of financial transactions and traffic on their websites. For quick and simple ticketing transactions, major ticketing industry vendors are focusing on offering mobile applications and creating user-friendly websites. The ticketing industry plans to streamline its internal and external operations during this difficult time. One of the recurrent themes at the Ticket Business Forum in 2021 and INTIX 2022 was a lively discussion about accessing ticketing data. For instance, sports teams are eager to test new revenue streams by offering their customers an omnichannel experience. Fandango, an online movie ticketing service, recently expanded its global reach with a multi-year agreement with top Latin American theatre chains, adding over 5,000 screens across 15 countries. It also signed agreements with Cinepolis, Cinemark, and Cinemex to expand its presence in Colombia, Mexico, Bolivia, Chile, and Peru through its subsidiary Fandango Latin America. Due to its Brazilian subsidiary Ingresso.com, Fandango's total reach in Latin America includes more than half of all screens in the continent. These types of events are propelling the market forward.

Segmentation of Global Online Event Ticketing Market-

Global Online Event Ticketing Market – By Platform

  • Desktop
  • Mobile

Global Online Event Ticketing Market – By Event

  • Sports
  • Music & Other Live Shows
  • Movies

Global Online Event Ticketing Market – By Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Frequently asked questions about the global online event ticketing market

The COVID-19 pandemic negatively affected the online event ticketing market. Many live shows and theatres have closed due to government lockdown measures to control the spread of the virus, causing the ticketing industry to suffer. However, online ticketing markets will likely see significant trends as the pandemic is better controlled. As a result, the online event ticketing market is expected to see significant growth during the forecast period.

North America accounted for the most heightened share in the global online event ticketing market.

The growing penetration of the internet and smartphones, increasing disposable income, rising number of live events, and emerging e-commerce landscape are all growth factors for the global online event ticketing industry.

The mobile segment had a major global market share in 2021.

The music & other live shows segment had a major share in the global market.

Online Event Ticketing Market Scope

Report Attribute Details
Market Value in 2021 USD 49.5 billion
Market Value in 2028 USD 59.45 billion
CAGR 3.1%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Trusted By
Godaddy
Published Date:  Nov 2022
Category:  Information and Communications Technology
Report ID:   60770
Report Format:   PDF
Pages:   120
Rating:    4.6 (50)
Delivery Time: 24 Hours to 48 Hours   
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