Pet Wearables Market By Technology (GPS, RFID, Sensors), By Product (Smart Tags, Smart Collars, Smart Vests) - Growth, Future Prospects, And Competitive Analysis, 2017 -2025

Pet wearables are primarily smart trackers and monitors embedded in small gadgets that can be worn by pets. Pet wearables are widely used across the world for applications such as pet tracking, health monitoring, and emergency notifications. Pet wearables make use of various technologies, including global positioning systems (GPS), radio frequency identification (RFID), sensors (proximity sensors, accelerometers, temperature and pressure sensors, heart rate monitors, etc.), Bluetooth, and cellular connections, among others. Thereby, with the incorporation of several technologies, pet wearable manufacturers are able to offer a wide array of applications to their consumers.

For instance, pet wearables have gained immense popularity in recent years in applications such as identification and location, medical diagnostics, and behavior monitoring. Companies engaged in the development of pet wearable technology have been focusing on designing various attractive tags, collars, and vests to be used on pets. Consumers can buy such wearables and sync them to their smartphones, tablets, or laptops to ensure constant monitoring and notifications.

One of the major factors driving growth in the pet wearables market is the technological advancements in communication and sensor technologies. The increasing popularity of wearable technology for humans has paved the way for various wearable products for pets. In addition, with decreasing costs for various sensors, pet wearable manufacturers have been able to incorporate numerous features and functions into singular products at affordable prices. Other technological factors resulting in higher adoption of pet wearable technology include the growing demand for smart, connected homes. Consumers from most of the developed markets in North America and Europe demand interconnectivity between various home systems, enabling the inclusion of pet monitoring and feeding systems.

The report titled "Global Pet Wearables Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025" offers strategic insights into the global pet wearables market along with the market size and estimates for the duration of 2015–2025. The said research study covers an in-depth analysis of multiple market segments based on technology, product, and cross-sectional analysis across different geographies and sub-geographies. The study covers the comparative analysis of different segments for the years 2016 and 2025. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities. In addition, the report covers a section providing production and pricing trends in some of the major markets.

In order to help strategic decision-makers, the report also includes competitive profiling of the leading providers of pet wearable technology, market positioning, and key developments. Some of the major players profiled in the report are FitBark, Loc8tor Ltd., PetPace Ltd., Whistle Labs Inc., Pitpatpet Ltd., DOGSTAR LIFE, Fetch (GoPro, Inc.), and INUPATHY, Inc., among others.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the pet wearables industry
  • Market fuelers, market impediments, and their impact on market growth
  • in-depth competitive environment analysis
  • Trailing 2-year market size data (2015–2016)

Overall, the research study provides a holistic view of the global pet wearables market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

The global pet wearables market is segmented, based on technology, into the following categories:

  • GPS
  • RFID
  • Sensors
  • Others (Bluetooth, cellular, etc.)

Based on technology, the overall pet wearables market was led by the GPS segment in 2016. The segment accounted for almost half of the overall pet wearables market revenue across the globe. GPS technology enables real-time tracking of the pet on cloud-based map applications, which can be used on smartphones and tablets, among others. Other technologies, such as RFID, enable monitoring and control of pet movement within homes, enabling various other functions such as pet door access and automated feeding systems.

With decreasing costs of various sensors coupled with increasing demand for pet health monitoring solutions, the sensors segment is expected to witness the fastest growth during the forecast period from 2017 to 2025. The usage of various types of sensors enables pet owners to monitor and track numerous health aspects of their pets and gain useful insights pertaining to their fitness and physical well-being. As a result, pet wearables are expected to incorporate more sensors in the coming years.

The global pet wearables market has been segmented on the basis of geographical regions, as per the following regions and countries:

North America

  • U.S.
  • rest of North America


  • U.K.
  • Germany
  • France
  • Rest of Europe

Asia Pacific

  • Japan
  • China
  • India
  • Rest of Asia Pacific

Rest of the World (RoW)

  • Middle East and Africa (MEA)
  • Latin America

In 2016, North America represented the largest market for pet wearables in terms of revenue. The demand for pet wearable technology in the region is primarily supported by the higher adoption of sophisticated technology in the region. Furthermore, the region is also home to some of the leading manufacturers and providers of pet wearable technology across the world. In 2016, Europe trailed North America in the global pet wearables market. Factors such as higher technological awareness coupled with the rising trend for smart homes have fueled the demand for pet wearables in the region.

The Asia Pacific region held the third position in the overall pet wearables market across the world. Lower local innovation and late adoption among consumers in the region have resulted in the Asia Pacific region's lower revenue share. However, with rising disposable incomes and the increasing availability of advanced products, the region is expected to witness the fastest growth during the forecast period from 2017 to 2025. Some of the leading countries in the region driving market growth in the following years include China, Hong Kong, Japan, South Korea, and Singapore, among others.

Frequently Asked Questions:

The market for Pet Wearables Market is expected to reach US$ 1,093.2 Mn By 2025.

The Pet Wearables Market is expected to see significant CAGR growth over the coming years, at 13.5%.

The report is forecasted from 2017-2025.

The base year of this report is 2016.

FitBark, Loc8tor Ltd., PetPace Ltd., Whistle Labs Inc., Pitpatpet Ltd., DOGSTAR LIFE, Fetch (GoPro, Inc.), and INUPATHY, Inc., are some of the major players in the global market.

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Published Date:  Sep 2017
Category:  Technology & Media
Report ID:   58689
Report Format:   PDF
Pages:   120
Rating:    4.8 (65)
Delivery Time: 24 Hours to 48 Hours   
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