Increasing per capita income in the developing nations will boost the demand for portable fan market.
The global portable fan market is expected to grow at a CAGR of 3.3% during the forecast period from 2019 to 2027, starting from US$ 2,593.2 Mn in 2018. The elevated trends for outdoor activity globally are increasing the demand for the portable fan market during the forecast period. As per the Outdoor Industry Association report, almost 49% of the U.S. population participated in outdoor activities at least once in 2017. Portable electric fans are available in a wide range of fashion and configurations. A portable fan not only provides additional ventilation but also helps to maintain humidity in the house. Moreover, a tower portable fan is the greatest way to raise air circulation. The main benefit offered by the portable fan is that it doesn’t require installation. In addition, small batteries attached to portable fan ensures less weight and make it simpler to carry such fans. The aforementioned reasons are some of the key factors for the growth of the portable fan market globally.
Manufacturers are developing new products for better consumer experience, such as Orient Electric Limited launched a new series of portable fans. Orient Electric also aims to meet the needs of its customers by launching new products. The new series by Orient Electric includes four fans. In addition, the series offers 3D auto-oscillation, touch screen control, and an in-built timer. Moreover, increasing per capita income and standards of living of people globally support the market growth.
Wide availability of table fans worldwide will spark the market growth.
In 2018 table fan segment dominated the overall portable fan market. A table fan is one of the most commonly used appliances in houses, offices, businesses, and shops. Table fans offer many advantages compared to ceiling fans, such as portability and ease of use. Moreover, table fans offer features such as oscillation that allows the fan to rotate at 180 degrees of direction. Manufacturers nowadays are focusing on implementing new and improved innovations in table fan products, such as Air innovation. Adjustable 2-in-1 stand and tabletop fans are equipped with 360-degree rotation. Moreover, Dyson recently launched a new bladeless fan in the market. Dyson’s new portable fan doesn’t include any blade. On the other hand, it consists of a loop through which hands can be passed, thereby making it very safe to use. The aforesaid factors are key factors for the dominance of the table fan segment globally.
Regional Analysis
Higher temperature in the Asia Pacific regions support the market growth.
The Asia Pacific dominated the portable fan market in 2018. This is because consumers in the Asia Pacific region are resorting to new and creative ways to stay cool in unrelenting summers. Thereby increasing the demand for the portable fan in the region. According to the reports of Tokyu Hands’ store, it sold around 180,000 portable fans nationwide in 2019. Moreover, Franfran Corp., a retailer of interior goods based in Japan, announced the development of a new design for the portable fan. The unique design of portable fans offers more power and a reduction in wind sound. Reports by Franfran Corp. also suggest that the sales for such new fans account for about 600,000 units in 2019.
Major manufacturers in the Asia Pacific region are focusing on increasing their product portfolio by developing new and improved portable fans. The aforesaid reasons are some of the key factors for the dominance of the portable fan market in the Asia Pacific region.
List of Companies Covered:
Westinghouse Electric Corporation
Honeywell International Inc.
DecoBreeze
O2Cool LLC
Lasko Products, LLC
Vornado Air, LLC.
Orient Electric
Acofanworks
Easyacc.com, Inc.
Crompton Greaves Consumer Electricals Limited
Xiaomi
Key Industry Developments:
In July 2019, Xiaomi launched a new product on the market. The Xiaomi Happy Life 3 in 1 Mini Cooling Fan offers features like the humidity of the air, a cooling fan, and a ring light. The Xiaomi Happy Life 3-in-1 cooling fan also includes a USB wire on its back that can be connected to any power brick.
In February 2019, Lasko Products, LLC acquired Intertex, Inc. and dba B-Air. The bda B-Air is a leading manufacturer and supplier of air-movement products. Through the acquisition, Lasko aims to become a leader in home development products by developing new products and acquisitions.
Segmentation By Product (2017–2027; US$ Mn)
Table Fans
Tower Fans
Others (Pedestal Fans, Handheld Fans, etc.)
By Material (2017–2027; US$ Mn)
Metal Shell
Plastic Shell
Others (Wooden Shell, etc.)
By Application (2017–2027; US$ Mn)
Residential
Commercial
Others (Industrial etc.)
Geography Segment (2017–2027; US$ Mn)
North America (U.S. and Rest of North America)
Europe (U.K., Germany, France, and Rest of Europe)
Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
Rest of World (Middle East & Africa (MEA), Latin America)
The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints, and opportunities to understand the portable fan market better. In addition, the global report also represents the competitive landscape based on market initiatives and strategies, product portfolio, and business strengths.
Frequently Asked Questions:
The market for Portable Fan is expected to reach US$ 2,593.2 Mn in 2028.
The Portable Fan market is expected to see significant CAGR growth over the coming years, at 3.3%.
The report is forcasted from 2019-2027.
The base year of this report is 2018.
Westinghouse Electric Corporation, Honeywell International Inc., DecoBreeze, O2Cool LLC,Lasko Products, LLC, Vornado Air LLC., Orient Electric, Acofanworks are some of the major players in the global market.
