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Reusable Period Panties Market By Product (Brief, Bikini, Boyshort, Hi-waist, Others) By Distribution channel (Offline, Online)-Growth, Future Prospects & Competitive Analysis, 2016 – 2030

Report ID: 20011 | Report Format : Excel, PDF

Key Highlights of the Report

The global reusable period panties market is segmented by product, distribution channel, and region. Brief category is widely used, while online category is a widely utilized segment. Asia Pacific is leading the market growth.

The market for reusable period panties is driven by the rising demand for comfortable and practical substitutes for conventional disposable pads and tampons and the rising awareness of and preference for sustainable and environmentally friendly menstrual products. Reusable period underwear has a comparatively greater upfront cost than disposable alternatives, which may prevent price-conscious consumers from using these goods.

Nonetheless, the global reusable period panties market is the potential for extending market reach through creative marketing techniques and partnerships with influencers and menstrual health advocates, as well as the potential for introducing customizable and specialized features in period panties to meet the various needs and preferences of consumers, are two opportunities for the market for reusable period panties.

Market Overview

The global reusable period panties market has grown steadily in recent years. It is expected to grow at a CAGR of 17.5% between 2023 and 2030. The market was valued at USD 0.15 Billion in 2022 and is expected to reach USD 0.4 Billion in 2030.

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What Are The Main Drivers Of The Global Reusable Period Panties Market?

The demand for reusable period panties is driven by rising environmental consciousness and a shift toward sustainable and eco-friendly products. Consumers to reduce waste and their environmental impact.

What Are The Major Challenges Faced By The Global Reusable Period Panties Market?

Reusable period panties are becoming more and more popular. However, there is still a need for more education and awareness about their advantages and usage. This alternative could not be well known to many potential customers, which could impede market expansion.

What Are The Growth Opportunities In The Global Reusable Period Panties Market?

Reusable period panties are becoming increasingly popular as people become more conscious of the negative environmental effects of throwaway menstrual items. As more customers look for options to increase sustainability and minimize waste, market growth can be fueled by leveraging the trend toward sustainable and eco-friendly products.

Executive Summary

Overview of the Global Reusable period panties market

The need for environmentally friendly menstruation products and rising sustainability consciousness are driving the expansion of the global market for reusable period panties. The industry is growing because consumers seek convenient and comfortable alternatives to conventional disposable pads and tampons. Obstacles include but are not limited to low knowledge, price sensitivity, supply chain limitations, and cultural conventions. Despite these difficulties, there are growth prospects in utilizing environmental concerns, satisfying consumer desire for comfort and ease, extending market reach through efficient marketing, and providing customized features. The market shows promise as it responds to changing customer expectations for convenient and sustainable menstrual hygiene products.

Market Definition

As a more environmentally friendly option to disposable pads and tampons, reusable period panties are menstrual underwear intended to be worn during menstruation. These underwear are specially made with absorbent layers that defend against leaks and dampness. They are made of materials that keep the wearer dry, comfortable, and leak-proof while wicking away moisture. Reusable period goods have a lower environmental impact than disposable menstrual products because they are machine washable and may be used repeatedly. Various designs, sizes, and absorbency levels are offered to meet individual needs and preferences.

Market Insights

  • The global demand for reusable period panties was valued at USD 0.15 Billion in 2022 and is expected to reach USD 0.4 Billion in 2030, growing at a CAGR of 17.5% between 2023 and 2030.
  • Briefs are the market leader in material, holding over 35% of the market’s value in 2022. Hi-waist are anticipated to show the quickest CAGR over the forecast period.
  • Online are the market leader in material and will hold over 75% of the market’s value in 2022, while offline is anticipated to show the quickest CAGR over the forecast period.
  • Asia Pacific is fueling the growth of the reusable period panties industry with over one-third share in 2022. North America and Europe collectively account for just under 40% share in 2022, with Europe holding over 22% share in the same year.
  • Along with other consumer items, the Asia Pacific region has a growing market for menstrual hygiene products. Because of its large population, growing environmental consciousness, and shifting consumer tastes, the Asia Pacific region is expected to have significant potential to contribute to the growth of the Reusable Period Pants market.
  • One factor driving the market for reusable period panties is the rising demand for eco-friendly menstrual products brought on by growing environmental consciousness and a desire to decrease waste from disposable solutions. Consumers’ price sensitivity is one barrier to the widespread adoption of reusable period products because they frequently cost more upfront than conventional disposable pads and tampons. This may be a deterrent for consumers who are price sensitive.

Segmentation by Product

  • Briefs are the leading segment by material and held over 35% share in value in 2022.
  • The Hi-waist segment will likely exhibit the fastest CAGR during the forecast period.

Segmentation by Product

  • Online are the leading segment by material and held over 75% share in value in 2022.
  • The offline segment will likely exhibit the fastest CAGR during the forecast period.

Segmentation by Region

  • Asia Pacific is fueling the growth of the reusable period panties industry with over one-third share in 2022.
  • North America and Europe collectively account for just under 40% share in 2022, with Europe holding over 22% share in the same year.
  • The rest of the World, including Latin America, The Middle East, and Africa, contributes the remainder to the demand for reusable period panties.

The increased demand for environmentally friendly menstrual products driven by rising environmental consciousness and a desire to reduce waste from disposable alternatives is fueling the market for reusable period panties. Because they usually cost more upfront than standard disposable pads and tampons, consumers’ price sensitivity is one obstacle to the broad adoption of reusable period products. This may put off consumers who are price sensitive.

Offering various alternatives that appeal to consumer preferences allows manufacturers in the United States to take advantage of the market for reusable period panties. Different firms have built strong online presences to reach a wide range of consumers and take part in focused marketing initiatives. With an emphasis on their comfort, absorbency, and leak-proof qualities, reusable period underwear is marketed as an environmentally friendly alternative. These goods are offered for sale online, in physical shops, and in specialty boutiques. Collaborations with celebrities and menstrual health advocates raise awareness among consumers looking for sustainable and practical menstruation solutions and encourage adoption.

The demand for affordable and long-lasting menstrual hygiene products in India has altered the market for reusable period panties. Brands emphasize cost by offering solutions that are affordable for a variety of consumers. Collaborations with regional NGOs, government programs, and women’s health organizations that promote menstrual hygiene are frequently used to penetrate the market. Examples of distribution methods include E-commerce platforms, brick-and-mortar stores, and alliances with neighborhood pharmacies and small-business vendors. Cultural barriers are addressed by educational initiatives that promote menstrual health awareness and the advantages of reusable period underwear in terms of comfort, hygiene, and environmental effect.

The growing awareness of and demand for environmentally friendly and sustainable menstrual products is one factor driving the market for reusable period panties. Reusable period underwear is becoming more popular as people choose it over disposable pads and tampons as a more sustainable option as they grow more environmentally conscious and search out methods to reduce waste. This trend is propelled by a rising desire to make environmentally responsible decisions and reduce the impact of menstruation products on the environment.

Reusable Period Panties Market

Increasing Awareness of Sustainability

An increased consciousness of sustainability partly drives the demand for Reusable Period Panties. Consumers are becoming more aware of how disposable menstrual products, which produce a lot of trash, affect the environment.

Reusable period panties offer a sustainable alternative by minimizing the trash produced during menstruation. Numerous causes fuel this awareness, including environmental initiatives, media attention, and social media conversations on sustainable living. Reusable menstrual products are becoming more popular as people value eco-friendly lifestyle choices, fueling market growth.

Growing Demand for Comfort and Convenience

The rising need for practical and comfortable menstrual products is another factor driving the market for reusable period panties. Traditional disposable tampons and pads might make some people feel bulky, irritated, and uncomfortable.

Reusable period underwear allays these worries by providing a cozy and covert substitute. To guarantee a dry and comfortable experience, they are made with moisture-wicking capabilities, breathable fabrics, and leak-resistant layers.

Reusable period underwear is also practical because it offers an all-in-one method of controlling menstruation. It can be worn on its own or with other menstrual items. The market is seeing an increase in demand for reusable period panties as people, especially active and busy ones, express an increased need for convenient and comfortable menstrual choices.

Higher Initial Cost

The significantly greater upfront cost compared to conventional disposable solutions is one barrier to the market for reusable period panties. Reusable period underwear saves money over time because it can be reused. Still, price-conscious customers may be put off by the initial outlay. High-quality materials, creative designs, and the requirement for specific production procedures are to blame for the higher price point.

This restriction may limit the market penetration of reusable feminine hygiene products, especially in areas where disposable solutions are more widely available and reasonably priced. This barrier might be overcome by educating consumers about the long-term financial and environmental advantages of reusable products.

Expanding Market Reach through Innovative Marketing Strategies

Expanding market penetration through creative marketing techniques is one possibility for Reusable Period Panties. Brands may reach a larger audience using innovative strategies, including social media marketing, influencer partnerships, and customized advertising. Engaging menstrual health activists and influencers who share your sustainability and environmental responsibility values can help spread the word about the advantages of reusable period underwear.

Additionally, working with environmental groups or participating in campaigns for menstrual health can increase brand credibility and visibility, drawing in new customers and boosting the market.

Introducing Customizable and Specialized Features

Adding customized and customizable features to period panties is another business opportunity for reusable period panties. By providing options such as various absorbency levels, sizes, styles, and materials, one may cater to consumers’ unique needs and preferences.

Thanks to customization, people can choose goods that best suit their menstrual flow, body shape, and personal comfort preferences. Additionally, period pants can operate better and offer a better user experience if they include unique features like odor control, seamless construction, and moisture-wicking capabilities.

Brands may draw in a larger client base and get a competitive advantage by offering various options and addressing specific customer wants. To take advantage of this opportunity, researching and obtaining user input can assist in identifying potential areas for innovation and drive product development.

Competitive Landscape

Key Players

The global reusable period panties market is highly competitive, with several key players. Some of the major players in the market and their market share are as follows:

  • Essity AB
  • Flux Undies
  • THINX Inc.
  • Ruby Love
  • Elia Lingerie
  • Modibodi
  • Aisle
  • Saalt
  • The Period Company
  • Knix
  • Neione
  • Q&M
  • Anigan
  • Proof

The existence of various well-known brands and up-and-coming competitors defines the reusable period panties market competition. Product quality, brand recognition, pricing, product innovation, marketing tactics, distribution methods, and consumer loyalty are important competition-influencing elements. By providing various products, emphasizing sustainability, comfort, and performance, and running successful marketing efforts to attract customers, brands strive to gain market share.

Target began carrying Saalt’s ‘Comfort Collection’ of period panties in April 2023. The company expanded its offline distribution network by collaborating with the big box retailer. The Comfort Collection offers three different absorbency levels and four styles, including thongs, bikinis, boyshorts, and briefs.

Adore Me was purchased by Victoria’s Secret in November 2022 for USD 400 million. Through this arrangement, Victoria’s Secret will access Adore Me’s 1.2 million active clients.

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Summary of Key Findings

  • With more than 35% of the market’s value held by briefs in 2022, they are the material market leader. Over the forecast period, hi-waist clothing will exhibit the fastest CAGR.
  • Online will dominate the market in terms of material and account for more than 75% of its value in 2022, while offline is predicted to grow fastest during the projection period.
  • Asia Pacific was driving the expansion of the reusable period panties market industry with a share of over one-third in 2022. In 2022, the combined share of North America and Europe was a little under 40%. In 2022, Europe owned a share of over 22%.

Future Outlook

  • The market for Reusable Period Panties has a lot of future potential.
  • The need for environmentally friendly menstruation products is anticipated to increase as sustainability and environmental consciousness continue to acquire relevance on a worldwide scale.
  • Through more market penetration, product innovation, and rising consumer awareness, the market has room to grow. Reusable period panties will function and feel better due to materials and design developments.
  • In addition, focused marketing initiatives and partnerships with influencers and advocates for menstrual health will promote uptake and broaden the market’s appeal.

Segmentation

  • By Product
    • Brief
    • Bikini
    • Boyshort
    • Hi-waist
    • Others
  • By Distribution channel
    • Offline
    • Online
  • By Region
  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Data Modelling
1.3.2.1. Company Share Analysis Model
1.3.2.2. Revenue Based Modelling
1.3.3. Phase III – Primary Research
1.3.4. Research Limitations
1.3.5. Assumptions
1.4. Market Introduction
1.5. Market Research Scope

2. Executive Summary
2.1. Market Snapshot: Global Reusable Period Panties Market
2.2. Global Reusable Period Panties Market, By Product
2.3. Global Reusable Period Panties Market, By Distribution channel
2.4. Global Reusable Period Panties Market, By Region

3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Reusable Period Panties Market Value, 2017-2030, (US$ Bn)
3.1.2. Y-o-Y Growth Trend Analysis
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.2.3. Market Opportunities
3.2.4. Major Industry Challenges
3.3. Growth and Development Patterns
3.4. Investment Feasibility Analysis
3.5. Market Opportunity Analysis
3.5.1. Product
3.5.2. Distribution channel
3.5.3. Geography

4. Premium Insights
4.1. STAR (Situation, Task, Action, Results) Analysis
4.2. Porter’s Five Forces Analysis
4.2.1. Threat of New Entrants
4.2.2. Bargaining Power of Buyers/Consumers
4.2.3. Bargaining Power of Suppliers
4.2.4. Threat of Substitute Types
4.2.5. Intensity of Competitive Rivalry
4.3. Key Market Trends
4.3.1. Demand Side Trends
4.3.2. Supply Side Trends
4.4. Value Chain Analysis
4.5. Product Analysis
4.6. Analysis and Recommendations
4.7. Marketing Strategy Analysis
4.7.1. Direct Marketing
4.7.2. Indirect Marketing
4.7.3. Marketing Channel Development Trend

5. Market Positioning of Key Players, 2022
5.1. Company market share of key players, 2022
5.2. Competitive Benchmarking
5.3. Market Positioning of Key Vendors
5.4. Geographical Presence Analysis
5.5. Major Strategies Adopted by Key Players
5.5.1. Key Strategies Analysis
5.5.2. Mergers and Acquisitions
5.5.3. Partnerships
5.5.4. Product Launch
5.5.5. Geographical Expansion
5.5.6. Others

6. Economic Impact Analysis
6.1. Recession Impact
6.1.1. North America
6.1.2. Europe
6.1.3. Asia Pacific
6.1.4. Latin America
6.1.5. Middle East and Africa
6.2. Ukraine-Russia War Impact
6.2.1. North America
6.2.2. Europe
6.2.3. Asia Pacific
6.2.4. Latin America
6.2.5. Middle East and Africa
6.3. COVID-19 Impact Analysis
6.3.1. North America
6.3.2. Europe
6.3.3. Asia Pacific
6.3.4. Latin America
6.3.5. Middle East and Africa

7. Global Reusable Period Panties Market, By Product
7.1. Global Reusable Period Panties Market Overview, by Product
7.1.1. Global Reusable Period Panties Market Revenue Share, By Product, 2022 Vs 2030 (in %)
7.2. Brief
7.2.1. Global Reusable Period Panties Market, By Region, 2017-2030 (US$ Bn)
7.3. Bikini
7.3.1. Global Reusable Period Panties Market, By Region, 2017-2030 (US$ Bn)
7.4. Boyshort
7.4.1. Global Reusable Period Panties Market, By Region, 2017-2030 (US$ Bn)
7.5. Hi-waist
7.5.1. Global Reusable Period Panties Market, By Region, 2017-2030 (US$ Bn)
7.6. Others
7.6.1. Global Reusable Period Panties Market, By Region, 2017-2030 (US$ Bn)

8. Global Reusable Period Panties Market, By Distribution channel
8.1. Global Reusable Period Panties Market Overview, by Distribution channel
8.1.1. Global Reusable Period Panties Market, By Distribution channel, 2022 vs 2030 (in %)
8.2. Offline
8.2.1. Global Reusable Period Panties Market, By Region, 2017-2030 (US$ Bn)
8.3. Online
8.3.1. Global Reusable Period Panties Market, By Region, 2017-2030 (US$ Bn)

9. Global Reusable Period Panties Market, By Region
9.1. Global Reusable Period Panties Market Overview, by Region
9.1.1. Global Reusable Period Panties Market, By Region, 2022 vs 2030 (in%)
9.2. Product
9.2.1. Global Reusable Period Panties Market, By Product, 2017-2030 (US$ Bn)
9.3. Distribution channel
9.3.1. Global Reusable Period Panties Market, By Distribution Channel, 2017-2030 (US$ Bn)

10. North America Reusable Period Panties Market Analysis
10.1. North America Reusable Period Panties Market, by Product, 2017-2030(US$ Bn)
10.1.1. Overview
10.1.2. SRC Analysis
10.2. North America Reusable Period Panties Market, by Distribution Channel, 2017-2030(US$ Bn)
10.2.1. Overview
10.2.2. SRC Analysis
10.3. North America Reusable Period Panties Market, by Country, 2017-2030 (US$ Bn)
10.3.1. North America Reusable Period Panties Market, by Country, 2022 Vs 2030 (in%)
10.3.2. U.S.
10.3.2.1. U.S. Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
10.3.2.2. U.S. Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
10.3.2.3. U.S. Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
10.3.3. Canada
10.3.3.1. Canada Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
10.3.3.2. Canada Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
10.3.3.3. Canada Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
10.3.4. Mexico
10.3.4.1. Mexico Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
10.3.4.2. Mexico Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
10.3.4.3. Mexico Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)

11. Europe Reusable Period Panties Market Analysis
11.1. Europe Reusable Period Panties Market, by Product, 2017-2030(US$ Bn)
11.1.1. Overview
11.1.2. SRC Analysis
11.2. Europe Reusable Period Panties Market, by Distribution channel, 2017-2030(US$ Bn)
11.2.1. Overview
11.2.2. SRC Analysis
11.3. Europe Reusable Period Panties Market, by Country, 2017-2030 (US$ Bn)
11.3.1. Europe Reusable Period Panties Market, by Country, 2022 Vs 2030 (in%)
11.3.2. Germany
11.3.2.1. Germany Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
11.3.2.2. Germany Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
11.3.2.3. Germany Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
11.3.3. France
11.3.3.1. France Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
11.3.3.2. France Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
11.3.3.3. France Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
11.3.4. UK
11.3.4.1. UK Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
11.3.4.2. UK Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
11.3.4.3. UK Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
11.3.5. Italy
11.3.5.1. Italy Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
11.3.5.2. Italy Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
11.3.5.3. Italy Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
11.3.6. Spain
11.3.6.1. Spain Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
11.3.6.2. Spain Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
11.3.6.3. Spain Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
11.3.7. Rest of Europe
11.3.7.1. Rest of Europe Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
11.3.7.2. Rest of Europe Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
11.3.7.3. Rest of Europe Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)

12. Asia Pacific Reusable Period Panties Market Analysis
12.1. Asia Pacific Reusable Period Panties Market, by Product, 2017-2030(US$ Bn)
12.1.1. Overview
12.1.2. SRC Analysis
12.2. Asia Pacific Reusable Period Panties Market, by Distribution channel, 2017-2030(US$ Bn)
12.2.1. Overview
12.2.2. SRC Analysis
12.3. Asia Pacific Reusable Period Panties Market, by Country, 2017-2030 (US$ Bn)
12.3.1. Asia Pacific Reusable Period Panties Market, by Country, 2022 Vs 2030 (in%)
12.3.2. China
12.3.2.1. China Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
12.3.2.2. China Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
12.3.2.3. China Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
12.3.3. Japan
12.3.3.1. Japan Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
12.3.3.2. Japan Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
12.3.3.3. Japan Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
12.3.4. India
12.3.4.1. India Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
12.3.4.2. India Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
12.3.4.3. India Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
12.3.5. South Korea
12.3.5.1. South Korea Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
12.3.5.2. South Korea Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
12.3.5.3. South Korea Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
12.3.6. South-East Asia
12.3.6.1. South-East Asia Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
12.3.6.2. South-East Asia Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
12.3.6.3. South-East Asia Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
12.3.7. Rest of Asia Pacific
12.3.7.1. Rest of Asia Pacific Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
12.3.7.2. Rest of Asia Pacific Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
12.3.7.3. Rest of Asia Pacific Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)

13. Latin America Reusable Period Panties Market Analysis
13.1. Latin America Reusable Period Panties Market, by Product, 2017-2030(US$ Bn)
13.1.1. Overview
13.1.2. SRC Analysis
13.2. Latin America Reusable Period Panties Market, by Distribution channel, 2017-2030(US$ Bn)
13.2.1. Overview
13.2.2. SRC Analysis
13.3. Latin America Reusable Period Panties Market, by Country, 2017-2030 (US$ Bn)
13.3.1. Latin America Reusable Period Panties Market, by Country, 2022 Vs 2030 (in%)
13.3.2. Brazil
13.3.2.1. Brazil Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
13.3.2.2. Brazil Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
13.3.2.3. Brazil Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
13.3.3. Argentina
13.3.3.1. Argentina Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
13.3.3.2. Argentina Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
13.3.3.3. Argentina Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
13.3.4. Rest of Latin America
13.3.4.1. Rest of Latin America Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
13.3.4.2. Rest of Latin America Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
13.3.4.3. Rest of Latin America Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)

14. Middle East and Africa Reusable Period Panties Market Analysis
14.1. Middle East and Africa Reusable Period Panties Market, by Product, 2017-2030(US$ Bn)
14.1.1. Overview
14.1.2. SRC Analysis
14.2. Middle East and Africa Reusable Period Panties Market, by Distribution channel, 2017-2030(US$ Bn)
14.2.1. Overview
14.2.2. SRC Analysis
14.3. Middle East and Africa Reusable Period Panties Market, by Country, 2017-2030 (US$ Bn)
14.3.1. Middle East and Africa Reusable Period Panties Market, by Country, 2022 Vs 2030 (in%)
14.3.2. GCC Countries
14.3.2.1. GCC Countries Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
14.3.2.2. GCC Countries Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
14.3.2.3. GCC Countries Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
14.3.3. South Africa
14.3.3.1. South Africa Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
14.3.3.2. South Africa Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
14.3.3.3. South Africa Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)
14.3.4. Rest of Middle East and Africa
14.3.4.1. Rest of Middle East and Africa Reusable Period Panties Market Estimates and Forecast, 2017-2030 (US$ Bn)
14.3.4.2. Rest of Middle East and Africa Reusable Period Panties, By Product, 2017-2030 (US$ Bn)
14.3.4.3. Rest of Middle East and Africa Reusable Period Panties, By Distribution channel, 2017-2030 (US$ Bn)

15. Company Profiles
15.1. Essity AB
15.1.1. Company Overview
15.1.2. Products/Services Portfolio
15.1.3. Geographical Presence
15.1.4. Financial Summary
15.1.4.1. Market Revenue and Net Profit (2019-2022)
15.1.4.2. Business Segment Revenue Analysis
15.1.4.3. Geographical Revenue Analysis
15.2. Flux Undies
15.3. THINX Inc.
15.4. Ruby Love
15.5. Elia Lingerie
15.6. Modibodi
15.7. Aisle
15.8. Saalt
15.9. The Period Company
15.10. Knix
15.11. Neione
15.12. Q&M
15.13. Anigan
15.14. Proof

List of Figures
FIG. 1 Global Reusable Period Panties Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Reusable Period Panties Market Segmentation
FIG. 4 Global Reusable Period Panties Market, by Product, 2022 (US$ Bn)
FIG. 5 Global Reusable Period Panties Market, by Distribution channel, 2022 (US$ Bn)
FIG. 6 Global Reusable Period Panties Market, by Geography, 2022 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Product, 2022
FIG. 8 Attractive Investment Proposition, by Distribution channel, 2022
FIG. 9 Attractive Investment Proposition, by Geography, 2022
FIG. 10 Global Market Share Analysis of Key Reusable Period Panties Market Manufacturers, 2022
FIG. 11 Global Market Positioning of Key Reusable Period Panties Market Manufacturers, 2022
FIG. 12 Global Reusable Period Panties Market Value Contribution, By Product, 2022 & 2030 (Value %)
FIG. 13 Global Reusable Period Panties Market, by Brief, Value, 2017-2030 (US$ Bn)
FIG. 14 Global Reusable Period Panties Market, by Bikini, Value, 2017-2030 (US$ Bn)
FIG. 15 Global Reusable Period Panties Market, by Boyshort, Value, 2017-2030 (US$ Bn)
FIG. 16 Global Reusable Period Panties Market, by Hi-waist, Value, 2017-2030 (US$ Bn)
FIG. 17 Global Reusable Period Panties Market, by Others, Value, 2017-2030 (US$ Bn)
FIG. 18 Global Reusable Period Panties Market Value Contribution, By Distribution channel, 2022 & 2030 (Value %)
FIG. 19 Global Reusable Period Panties Market, by Offline, Value, 2017-2030 (US$ Bn)
FIG. 20 Global Reusable Period Panties Market, by Online, 2017-2030 (US$ Bn)
FIG. 21 North America Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 22 U.S. Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 23 Canada Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 24 Europe Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 25 Germany Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 26 France Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 27 U.K. Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 28 Italy Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 29 Spain Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 30 Rest of Europe Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 31 Asia Pacific Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 32 China Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 33 Japan Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 34 India Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 35 South Korea Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 36 South-East Asia Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 37 Rest of Asia Pacific Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 38 Latin America Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 39 Brazil Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 40 Mexico Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 41 Rest of Latin America Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 42 Middle East & Africa Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 43 GCC Countries Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 44 South Africa Reusable Period Panties Market, 2017-2030 (US$ Bn)
FIG. 45 Rest of Middle East and Africa Reusable Period Panties Market, 2017-2030 (US$ Bn)

List of Tables
TABLE 1 Market Snapshot: Global Reusable Period Panties Market
TABLE 2 Global Reusable Period Panties Market: Market Drivers Impact Analysis
TABLE 3 Global Reusable Period Panties Market: Market Restraints Impact Analysis
TABLE 4 Global Reusable Period Panties Market, by Competitive Benchmarking, 2022
TABLE 5 Global Reusable Period Panties Market, by Geographical Presence Analysis, 2022
TABLE 6 Global Reusable Period Panties Market, by Key Strategies Analysis, 2022
TABLE 7 Global Reusable Period Panties Market, by Brief, By Region, 2017-2022 (US$ Bn)
TABLE 8 Global Reusable Period Panties Market, by Brief, By Region, 2023-2030 (US$ Bn)
TABLE 9 Global Reusable Period Panties Market, by Bikini, By Region, 2017-2022 (US$ Bn)
TABLE 10 Global Reusable Period Panties Market, by Bikini, By Region, 2023-2030 (US$ Bn)
TABLE 11 Global Reusable Period Panties Market, by Boyshort, By Region, 2017-2022 (US$ Bn)
TABLE 12 Global Reusable Period Panties Market, by Boyshort, By Region, 2023-2030 (US$ Bn)
TABLE 13 Global Reusable Period Panties Market, by Hi-waist, By Region, 2017-2022 (US$ Bn)
TABLE 14 Global Reusable Period Panties Market, by Hi-waist, By Region, 2023-2030 (US$ Bn)
TABLE 15 Global Reusable Period Panties Market, by Others, By Region, 2017-2022 (US$ Bn)
TABLE 16 Global Reusable Period Panties Market, by Others, By Region, 2023-2030 (US$ Bn)
TABLE 17 Global Reusable Period Panties Market, by Offline, By Region, 2017-2022 (US$ Bn)
TABLE 18 Global Reusable Period Panties Market, by Offline, By Region, 2023-2030 (US$ Bn)
TABLE 19 Global Reusable Period Panties Market, by Online, By Region, 2017-2022 (US$ Bn)
TABLE 20 Global Reusable Period Panties Market, by Online, By Region, 2023-2030 (US$ Bn)
TABLE 21 Global Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 22 Global Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 23 Global Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 24 Global Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 25 Global Reusable Period Panties Market, by Region, 2017-2022 (US$ Bn)
TABLE 26 Global Reusable Period Panties Market, by Region, 2023-2030 (US$ Bn)
TABLE 27 North America Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 28 North America Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 29 North America Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 30 North America Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 31 North America Reusable Period Panties Market, by Country, 2017-2022 (US$ Bn)
TABLE 32 North America Reusable Period Panties Market, by Country, 2023-2030 (US$ Bn)
TABLE 33 United States Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 34 United States Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 35 United States Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 36 United States Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 37 Canada Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 38 Canada Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 39 Canada Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 40 Canada Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 41 Mexico Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 42 Mexico Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 43 Mexico Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 44 Mexico Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 45 Europe Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 46 Europe Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 47 Europe Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 48 Europe Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 49 Europe Reusable Period Panties Market, by Country, 2017-2022 (US$ Bn)
TABLE 50 Europe Reusable Period Panties Market, by Country, 2023-2030 (US$ Bn)
TABLE 51 Germany Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 52 Germany Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 53 Germany Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 54 Germany Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 55 France Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 56 France Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 57 France Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 58 France Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 59 United Kingdom Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 60 United Kingdom Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 61 United Kingdom Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 62 United Kingdom Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 63 Italy Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 64 Italy Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 65 Italy Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 66 Italy Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 67 Spain Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 68 Spain Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 69 Spain Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 70 Spain Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 71 Rest of Europe Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 72 Rest of Europe Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 73 Rest of Europe Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 74 Rest of Europe Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 75 Asia Pacific Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 76 Asia Pacific Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 77 Asia Pacific Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 78 Asia Pacific Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 79 China Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 80 China Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 81 China Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 82 China Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 83 Japan Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 84 Japan Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 85 Japan Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 86 Japan Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 87 India Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 88 India Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 89 India Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 90 India Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 91 South Korea Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 92 South Korea Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 93 South Korea Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 94 South Korea Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 95 South-East Asia Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 96 South-East Asia Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 97 South-East Asia Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 98 South-East Asia Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 99 Rest of Asia Pacific Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 100 Rest of Asia Pacific Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 101 Rest of Asia Pacific Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 102 Rest of Asia Pacific Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 103 Latin America Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 104 Latin America Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 105 Latin America Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 106 Latin America Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 107 Brazil Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 108 Brazil Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 109 Brazil Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 110 Brazil Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 111 Argentina Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 112 Argentina Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 113 Argentina Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 114 Argentina Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 115 Rest of Latin America Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 116 Rest of Latin America Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 117 Rest of Latin America Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 118 Rest of Latin America Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 119 Middle East and Africa Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 120 Middle East and Africa Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 121 Middle East and Africa Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 122 Middle East and Africa Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 123 GCC Countries Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 124 GCC Countries Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 125 GCC Countries Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 126 GCC Countries Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 127 South Africa Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 128 South Africa Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 129 South Africa Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 130 South Africa Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)
TABLE 131 Rest of Middle East and Africa Reusable Period Panties Market, by Product, 2017-2022 (US$ Bn)
TABLE 132 Rest of Middle East and Africa Reusable Period Panties Market, by Product, 2023-2030 (US$ Bn)
TABLE 133 Rest of Middle East and Africa Reusable Period Panties Market, by Distribution channel, 2017-2022 (US$ Bn)
TABLE 134 Rest of Middle East and Africa Reusable Period Panties Market, by Distribution channel, 2023-2030 (US$ Bn)

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Frequently Asked Questions

What is the current size of the global reusable period panties market?

The global reusable period panties market was valued at USD 0.15 Billion in 2022.

What is the expected growth rate of the reusable period panties market between 2023 and 2030?

The reusable period panties market is expected to grow at a CAGR of 17.5% between 2023 and 2030, reaching USD 0.4 Billion in 2030.

Which segment is leading the market share in terms of product?

Briefs is the leading segment by product, holding over 35% share in value in 2022.

Which distribution channel product segment governs the demand for reusable period panties worldwide?

Online monitoring segment governs the global demand for reusable period panties, holding a massive share of over 75% in 2022.

Which segment is expected to post the highest CAGR during the forecast period?

The offline segment is expected to post the highest CAGR during the forecast period.

Which region is fueling the growth of the reusable period panties industry?

Asia Pacific is fueling the growth of the reusable period panties industry, with an over one-third share in 2022.

Who are the major players in the global reusable period panties market?

The top players include Essity AB, Flux Undies, THINX Inc., Ruby Love, Elia Lingerie, Modibodi, Aisle, Saalt, The Period Company, Knix, Neione, Q&M, Anigan, and Proof.

What are the major market drivers of the reusable period panties industry?

The major market drivers are increasing awareness of sustainability and environmental concerns, growing demand for comfortable and convenient menstrual solutions, and rising preference for eco-friendly and sustainable menstrual products.

What are the major market restraints of the reusable period panties industry?

The major market restraints are relatively higher upfront costs than disposable options and consumers’ price sensitivity, especially in price-conscious markets.

What are the major market opportunities of the reusable period panties industry?

Expanding market reach through innovative marketing strategies, collaborations with influencers and menstrual health advocates, and targeting niche consumer segments with specialized offerings.

About Author

Rajdeep Kumar Deb

Rajdeep Kumar Deb

Lead Analyst – Consumer & Finance

Rajdeep brings a decade of consumer goods and financial services insight to strategic market analysis.

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