Frequently Asked Questions
The global reusable period panties market was valued at USD 0.15 Billion in 2022.
The reusable period panties market is expected to grow at a CAGR of 17.5% between 2023 and 2030, reaching USD 0.4 Billion in 2030.
Briefs is the leading segment by product, holding over 35% share in value in 2022.
Online monitoring segment governs the global demand for reusable period panties, holding a massive share of over 75% in 2022.
The offline segment is expected to post the highest CAGR during the forecast period.
Asia Pacific is fueling the growth of the reusable period panties industry, with an over one-third share in 2022.
The top players include Essity AB, Flux Undies, THINX Inc., Ruby Love, Elia Lingerie, Modibodi, Aisle, Saalt, The Period Company, Knix, Neione, Q&M, Anigan, and Proof.
The major market drivers are increasing awareness of sustainability and environmental concerns, growing demand for comfortable and convenient menstrual solutions, and rising preference for eco-friendly and sustainable menstrual products.
The major market restraints are relatively higher upfront costs than disposable options and consumers’ price sensitivity, especially in price-conscious markets.
Expanding market reach through innovative marketing strategies, collaborations with influencers and menstrual health advocates, and targeting niche consumer segments with specialized offerings.