Sheet Face Masks Market By Fabric Type (Non-Woven Fiber, Cottons, Hydrogel, Bio-Cellulose) - Growth, Share, Opportunities & Competitive Analysis, 2017 - 2025

The face-shaped fabrics soaked in a nutrition-packed solution called serum are known as sheet face masks. The sheet can be made up of a variety of materials, such as cotton, paper, fibers, or gel types. It claims to moisturize and brighten skin, as well as treat fine lines. The sheet prevents quick evaporation of serum, thus allowing the ingredients to penetrate deep into the skin. Even when applied once, these masks outperform the effects of traditional serum-type skincare. Sheet masks are usually packaged individually and are meant for single use, making them convenient, fast, and easy to use.

These masks are originally from South Korea. Currently, sheet masks are widely popular in Asia as a whole. Sheet masks are a new trend in the beauty industry and are gaining popularity in other regions as well. It has gained popularity mostly because celebrities are using it and posting their selfies on social media; the trend is being called "face sheet mask selfies." Face sheet mask sales have increased by approximately 60%, outpacing other categories in the skincare industry.

Once considered the domain of the young, the sheet face mask is becoming popular among the older generation as well. And with the popularity of sheet face masks growing, a great opportunity exists to capture this market using innovative ingredients and novel formulas. Another big demographic that has immense potential is men. There is reason to believe that, with the right execution, more men will try masks.

Sheet face masks come in many variations that claim different results, such as lifting, hiding fine lines, and preventing acne, but some studies suggest that face masks are only good for hydration. Also, using them every day can get pretty expensive, so they cannot fully replace the serum.

Despite challenges, the future of sheet face masks seems bright. In today's fast-paced world, the convenience and portability of these masks offer a great advantage over other beauty products that, most of the time, require you to wash your face after application. These tap-and-go contraptions certainly appeal more to modern, metropolitan humans. Some of the key players present in this market are Starskin, Sephora Inc., Dolce & Gabbana S.r.l., Kracie Holdings, and Star Skin Beauty Group AG, among others. 

The report titled "Global Sheet Face Masks Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025" offers strategic insights into the global sheet face masks market, along with the market's size and estimates for the duration of 2015–2025. The said research study covers an in-depth analysis of multiple market segments based on fabric type and a cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2016 and 2025. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities.The report also includes profiles of the leading sheet face mask manufacturers, as well as their product portfolios and key developments, to assist strategic decision-makers.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the sheet face mask industry
  • Market fuelers, market impediments, and their impact on market growth
  • in-depth competitive environment analysis
  • Trailing 2-year market size data (2015–2016)
  • SRC (Segment, Region, Country) Analysis

Overall, the research study provides a holistic view of the global sheet face masks market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

For the purpose of this study, the global sheet face mask market by fabric type is categorized into:

  • Non-woven fiber
  • Cotton
  • Hydrogel
  • Bio cellulose
  • Others

Diverse types of fabric are used for the sheet masks. However, non-woven fiber, cotton, hydrogel, and cellulose are the four most used materials. Of these, cellulose and hydrogel are the leading segments. Biocellulose is projected to witness the highest CAGR of 9.6% over the forecast period of 2017 to 2025. The segment's expansion is being fueled by increased awareness of the various properties of cellulose. as they are all-natural materials with better absorption properties and adhere well to the skin. Thus ensuring their dominance over the forecast period.

Hydrogel dominates the global sheet face mask market, fuelled by its great absorption system, availability in two separate parts (top and bottom) to apply on the face, and the fact that they fit the shape of the face well with its gel-type consistency. Non-woven fiber and cotton are inexpensive fabrics; however, owing to their low capacity to deliver serum into the skin and difficult mobility, these segments are projected to witness a moderate growth rate over the next six years.

On the basis of geography, the global sheet face masks market is segmented into the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • Italy
    • U.K.
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Home to the world's top three largest sheet face mask markets, China, Japan, and South Korea, Asia Pacific leads the global sheet face mask market with a share of more than 39.0% in terms of value in 2016. The market's expansion is fueled by its large population base, an increase in consumer concern about personal appearance, lifestyle changes, and an increase in disposable income. With demand exceeding US$ 2.5 billion, China is the world's largest sheet face mask market. The market is driven by the strong presence of manufacturers and a steady increase in demand for anti-aging products. However, after Japan, South Korea is the third largest market that has the highest per capita spending on sheet face masks.

However, some of the strongest growth is coming from countries in the Middle East and Africa. The desire of the young population to look good is fueling the market's growth. Saudi Arabia's overall skin care market shot up by more than 10.0% in 2016. at the same time, Iran's market rose by more than 9.5%. Meanwhile, the growth of the market in North America is gaining momentum.

Frequently Asked Questions:

The market for Sheet Face Masks Market is expected to reach US$ US$ 27.44 Bn By 2025.

The Sheet Face Masks Market is expected to see significant CAGR growth over the coming years, at 9.0%.

The report is forecasted from 2017-2025.

The base year of this report is 2016.

Starskin, Sephora Inc., Dolce & Gabbana S.r.l., Kracie Holdings, and Star Skin Beauty Group AG are some of the major players in the global market.

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Published Date:  Jul 2017
Category:  Consumer Goods
Report ID:   58595
Report Format:   PDF
Pages:   120
Rating:    4.7 (70)
Delivery Time: 24 Hours to 48 Hours   
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