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South Korea Feminine Hygiene Products Market

South Korea Feminine Hygiene Products Market By Type (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cups, Others); By Nature (Reusable, Disposable); By Age-Group (Pre-teens, Teens, Adults, Senior Citizens); By Distribution Channel (Supermarkets, Drug Stores, Online Retail Stores, Others) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Summary
Table Of Content

REPORT ATTRIBUTE	DETAILS
Historical Period	2020-2023
Base Year	2024
Forecast Period	2025-2032
South Korea Feminine Hygiene Products market Size 2023	USD 994.33 million
South Korea Feminine Hygiene Products market, CAGR	7.77%
South Korea Feminine Hygiene Products market Size 2032	USD 1,951.64 million

Market Overview:

South Korea Feminine Hygiene Products size was valued at USD 994.33 million in 2023 and is anticipated to reach USD 1,951.64 million by 2032, at a CAGR of 7.77% during the forecast period (2023-2032).

The growth of the South Korean feminine hygiene products market is largely driven by increased awareness and education surrounding menstrual health. As women become more conscious of the importance of maintaining hygiene during menstruation, the demand for sanitary products like pads, tampons, and menstrual cups has risen. Moreover, the growing popularity of organic and eco-friendly products, driven by concerns over personal health and environmental sustainability, has spurred market expansion. The rise in product innovation, such as odor-control features and ultra-thin designs, has also contributed to the growing preference for these products. Additionally, the ease of accessibility through e-commerce platforms and retail outlets has made feminine hygiene products more widely available, further boosting their adoption. Lastly, cultural shifts and societal openness toward discussing menstrual health have helped reduce the stigma associated with using such products, creating an environment conducive to market growth.

South Korea, a key player in the Asia-Pacific feminine hygiene products market, benefits from strong socio-economic development, urbanization, and an advanced healthcare system. The country’s high standard of living and increased purchasing power have led to a growing demand for premium hygiene products. Furthermore, the increasing focus on women’s health and wellness has driven the popularity of high-quality and eco-conscious feminine hygiene products. The market is also influenced by the widespread use of digital platforms, which facilitate the convenience of online shopping and greater product availability. South Korea’s urban population, particularly young women, represents a significant consumer base that is increasingly seeking products that align with both personal health and sustainability trends. The competitive landscape features both well-established global brands and emerging local companies, fostering continuous innovation and meeting the evolving needs of consumers.

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Market Insights:

The South Korea Feminine Hygiene Products market was valued at USD 994.33 million in 2023 and is projected to reach USD 1,951.64 million by 2032, growing at a CAGR of 7.77% from 2023 to 2032.

The global feminine hygiene products market, valued at USD 23,490.00 million in 2023, is projected to reach USD 43,917.35 million by 2032, growing at a CAGR of 7.2% from 2023 to 2032.

Increased awareness and education about menstrual health have significantly contributed to the rising demand for sanitary products like pads, tampons, and menstrual cups.
The popularity of organic and eco-friendly products, driven by health and environmental concerns, continues to expand the market, with a strong demand for sustainable alternatives.
Innovations in product design, such as odor-control features and ultra-thin designs, have made feminine hygiene products more comfortable and appealing to consumers.
E-commerce platforms and retail outlets have increased accessibility, allowing consumers to easily purchase a variety of feminine hygiene products online or in-store.
Societal shifts towards greater openness in discussing menstrual health have contributed to a reduction in stigma, encouraging more women to use and prioritize hygiene products.
The South Korean market benefits from a strong urban population, with high disposable income and a growing preference for premium, eco-conscious hygiene products aligned with wellness trends.

Report scope

This report segments the South Korea Feminine Hygiene Products Market as follow:

Market Drivers:

Increased Awareness of Menstrual Health

One of the primary drivers of the growth of the South Korean feminine hygiene products market is the heightened awareness surrounding menstrual health. For instance, a cross-sectional study involving 8,658 South Korean nurses aged 18–45 found that most women continue to use disposable menstrual pads, largely due to their convenience, even though many do not consider them the safest option. Over recent years, there has been a significant increase in education and campaigns promoting awareness of menstrual hygiene and its impact on women’s overall health. As women become more knowledgeable about the importance of maintaining proper hygiene during menstruation, the demand for sanitary products such as pads, tampons, and menstrual cups has grown. This shift in awareness has led to an increase in the adoption of these products across various age groups, especially among the younger population. This trend has also been fueled by the growing recognition of the need for more efficient and comfortable solutions, contributing to the rise in product sales.

Product Innovation and Sustainability

The increasing demand for sustainable and health-conscious options in feminine hygiene products has significantly influenced the market. Consumers, particularly younger generations, are increasingly prioritizing products that align with their environmental values. The rise of organic and biodegradable products, such as cotton-based pads and reusable menstrual cups, has contributed to the expansion of the market. Additionally, manufacturers have responded by innovating their product lines to cater to this growing demand for eco-friendly, hypoallergenic, and sustainable products. These innovations not only address environmental concerns but also offer comfort and safety, ensuring that they meet the specific needs of consumers who are becoming more discerning about the products they use. The focus on sustainability is a significant trend shaping the evolution of the market in South Korea.

Convenience and Accessibility

The convenience and accessibility of feminine hygiene products have also played a major role in driving market growth in South Korea. The rapid growth of e-commerce platforms and the widespread availability of these products through retail channels have made it easier for consumers to access a variety of feminine hygiene products. Shopping online provides consumers with the flexibility to choose from an array of brands and product types, often accompanied by detailed product descriptions and customer reviews. This accessibility, coupled with the growing trend of home delivery services, has made it more convenient for consumers to purchase these products in line with their preferences. Retail outlets and pharmacies also play a crucial role in reaching a wider audience, further boosting product availability and contributing to the expansion of the market.

Cultural Shifts and Societal Acceptance

The changing cultural dynamics in South Korea have also driven the growth of the feminine hygiene products market. For example, after the 2017 sanitary pad safety incident, there was a visible increase in public campaigns and advocacy for safer and more diverse menstrual products, including the push for menstrual cups. With a growing focus on women’s health, wellness, and empowerment, there has been a significant shift in societal attitudes toward menstrual hygiene. The stigma that once surrounded menstruation has gradually diminished, leading to a more open and accepting conversation about menstrual health. This cultural transformation has encouraged more women to prioritize personal hygiene, with greater acceptance of the use of sanitary products such as tampons and menstrual cups. Additionally, government initiatives and educational programs that promote menstrual health and hygiene have helped normalize the use of these products. As a result, women are increasingly choosing products that align with their comfort and health needs, further contributing to the overall growth of the market.

Market Trends:

Rise of Eco-Friendly and Organic Products

One of the key trends in the South Korean feminine hygiene products market is the growing preference for eco-friendly and organic options. As consumers become more environmentally conscious, the demand for sustainable products such as biodegradable pads, organic cotton tampons, and reusable menstrual cups has increased. The shift towards these products is primarily driven by the desire to reduce environmental impact and avoid exposure to chemicals often found in conventional hygiene products. For instance, Yejimiin, a Korean manufacturer, has introduced innovative sanitary pads made with 100% TENCEL®, a biodegradable cellulose fiber derived from wood, which offers a smooth surface and natural moisture management, making it suitable for sensitive skin and environmentally conscious consumers. In response to this trend, several companies have launched organic, chemical-free product lines that appeal to consumers who are increasingly aware of both their personal health and the planet’s well-being. This trend is expected to continue growing as South Korean consumers, particularly millennials and Gen Z, actively seek out products that align with their sustainability values.

Technology-Driven Product Development

Advancements in technology have led to innovations in feminine hygiene products, particularly in the area of product functionality and comfort. For instance, the development of ultra-thin pads, leak-proof tampons, and smart menstrual cups equipped with sensors are reshaping the market. These innovations are designed to provide enhanced comfort, better absorbency, and more reliable protection. In addition, several companies have incorporated features such as odor control, skin-friendly materials, and moisture-wicking technologies, ensuring a higher level of performance for users. These technological advancements are particularly popular among young, tech-savvy consumers who expect more from their products, further driving the demand for such innovations in the market.

Subscription Services and Online Sales Growth

The increasing reliance on e-commerce has led to the growth of subscription services for feminine hygiene products in South Korea. Subscription-based models, where consumers receive regular deliveries of their preferred products, are gaining traction due to the convenience they offer. These services not only ensure that women have their preferred products delivered to their doorsteps at regular intervals but also allow them to customize their subscriptions based on specific needs. As a result, the online sales channel has experienced significant growth, with platforms like Coupang and Gmarket playing a vital role in facilitating these transactions. The growing preference for online shopping, combined with the ease of subscription models, is likely to continue influencing purchasing behavior and shaping the future of the feminine hygiene products market.

Shift Toward Premium and Specialized Products

Another notable trend in the South Korean feminine hygiene products market is the shift toward premium and specialized products. As disposable income rises, more consumers are opting for high-end products that offer additional features such as organic materials, advanced comfort, and superior absorption. Brands are increasingly focusing on creating niche products designed for specific needs, such as products for sensitive skin, menopause-related hygiene, or postpartum care. This trend reflects a broader global movement toward personalization and a growing willingness to pay for products that offer tailored benefits. With the market becoming more competitive, companies are emphasizing product differentiation, ensuring that specialized offerings remain at the forefront of consumer demand.

Market Challenges Analysis:

High Product Costs

One of the primary restraints in the South Korean feminine hygiene products market is the high cost of premium products, particularly organic and eco-friendly alternatives. While there is a growing demand for sustainable and organic products, the price point of these items remains a significant barrier for some consumers. Organic cotton pads, reusable menstrual cups, and biodegradable tampons tend to be more expensive than conventional options, which can limit their accessibility, particularly in a price-sensitive market. As a result, many consumers may opt for less expensive alternatives, hindering the widespread adoption of premium products, despite their growing popularity among environmentally conscious buyers.

Cultural and Societal Barriers

Although there has been progress in reducing the stigma surrounding menstruation in South Korea, some cultural and societal barriers still exist. For example, internal menstrual products like tampons and menstrual cups are less popular in Korea than in Western countries, largely due to cultural beliefs and misconceptions about virginity and sexuality. This cultural hesitation to openly address menstruation can influence consumer behavior, with some individuals reluctant to purchase feminine hygiene products due to lingering social taboos. This restraint may particularly affect older generations who have been raised in more traditional environments, potentially limiting the market’s growth among specific demographic groups.

Limited Awareness of Product Benefits

Despite the rising awareness of menstrual health, there remains a gap in consumer knowledge regarding the full benefits of using certain feminine hygiene products. Many women are still unaware of the advantages of switching to reusable or eco-friendly products, such as menstrual cups and cloth pads, which offer long-term cost savings and environmental benefits. As a result, a significant portion of the population continues to rely on conventional disposable products without exploring alternatives. This lack of awareness presents a challenge for companies trying to educate consumers and expand their market share in the growing sustainable product segment.

Market Opportunities:

The South Korean feminine hygiene products market presents significant opportunities driven by the increasing demand for sustainable and eco-friendly options. As consumers become more environmentally conscious, the preference for organic cotton, biodegradable materials, and reusable menstrual products, such as menstrual cups and cloth pads, continues to rise. This trend is particularly strong among younger, environmentally aware consumers who prioritize both personal health and the planet’s well-being. Companies that innovate by offering sustainable, high-quality products stand to capture a growing segment of the market, appealing to consumers looking for alternatives to conventional hygiene products. This market shift offers an opportunity for brands to differentiate themselves through product development that aligns with sustainability values, creating a strong competitive edge.

Another significant market opportunity lies in the growth of e-commerce and subscription-based models for feminine hygiene products. The rise of online shopping and home delivery services has transformed consumer behavior, making it easier for consumers to access a variety of feminine hygiene products at their convenience. Subscription services, which offer regular deliveries of preferred products, are gaining popularity due to their convenience and personalized approach. This trend presents a valuable opportunity for companies to tap into a broader consumer base by offering subscription plans tailored to individual preferences. As digital platforms continue to expand and evolve, businesses can leverage these technologies to engage with consumers more effectively and drive growth in the market.

Market Segmentation Analysis:

The South Korean feminine hygiene products market can be segmented by product type, nature, age group, and distribution channel, each revealing distinct consumer preferences and trends.

By Type:

Sanitary napkins dominate the South Korean market, as they are the most widely used feminine hygiene product. However, tampons have seen a steady increase in adoption, particularly among younger consumers seeking convenience. Panty liners are also popular for light menstrual days or as a hygiene product between periods. Menstrual cups, while still a niche product, are gaining popularity due to their eco-friendly nature and long-term cost-effectiveness. Other products, such as menstrual underwear, are gradually making their way into the market, contributing to the diversity of available options.

By Nature:

Disposable products continue to dominate the market, driven by their convenience and ease of use. However, the demand for reusable products, such as menstrual cups and cloth pads, is growing steadily as consumers shift toward sustainability. This shift is particularly pronounced among younger, environmentally conscious consumers looking to reduce waste and lower long-term costs.

By Age-Group:

The market serves various age groups, including pre-teens, teens, adults, and senior citizens. Sanitary napkins and panty liners are commonly used by pre-teens and teens, while adult women show a preference for tampons and menstrual cups. Senior citizens tend to prefer products that offer higher absorbency and comfort.

By Distribution Channel:

Supermarkets and drug stores remain the primary retail channels for feminine hygiene products, though online retail stores have seen significant growth, especially due to the rise in e-commerce. Consumers increasingly turn to online platforms for convenience and the availability of a wider product range.

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Segmentation:

By Type

Sanitary Napkins
Tampons
Panty Liners
Menstrual Cups
Others

By Nature

Reusable
Disposable

By Age-Group

Pre-teens
Teens
Adults
Senior Citizens

By Distribution Channel

Supermarkets
Drug Stores
Online Retail Stores
Others

Regional Analysis:

The South Korean feminine hygiene products market is predominantly concentrated in urban regions, with Seoul and its surrounding areas accounting for the majority of the market share. These metropolitan areas benefit from higher disposable incomes, greater awareness of personal hygiene, and better access to a variety of retail channels, including supermarkets, drugstores, and online platforms. Consequently, urban consumers exhibit a higher adoption rate of diverse feminine hygiene products, ranging from traditional sanitary napkins to eco-friendly options like menstrual cups and organic cotton pads.

In contrast, rural and less urbanized regions display a lower market penetration. Factors contributing to this disparity include limited access to modern retail outlets, lower levels of awareness regarding menstrual health, and traditional purchasing habits. As a result, the demand for feminine hygiene products in these areas remains relatively stagnant, with consumers predominantly relying on basic products and showing slower adoption of innovative or sustainable alternatives.

The distribution channels further reflect this urban-rural divide. In urban centers, online retail stores have seen significant growth, driven by convenience and a broader product selection. Supermarkets and drugstores also play a crucial role in product accessibility. However, in rural areas, traditional retail outlets remain the primary source for feminine hygiene products, and the penetration of e-commerce is comparatively limited.

To bridge this regional gap, companies are increasingly focusing on educational campaigns and targeted marketing strategies aimed at raising awareness in rural communities. Additionally, expanding distribution networks and introducing affordable product lines tailored to these regions could stimulate demand and promote broader adoption of feminine hygiene products across South Korea.

Key Player Analysis:

Johnson & Johnson
Procter & Gamble
Kimberly-Clark
Essity Aktiebolag
Kao Corporation
Daio Paper Corporation
Unicharm Corporation
Premier FMCG
Ontex
Hengan International Group Company Ltd
Drylock Technologies
Natracare LLC
First Quality Enterprises, Inc
Yejimiin

Competitive Analysis:

The South Korean feminine hygiene products market is characterized by a competitive landscape that includes both established multinational corporations and emerging local brands. Leading global players such as Procter & Gamble, Kimberly-Clark, Unicharm, and Essity dominate the market, leveraging their extensive distribution networks and brand recognition to maintain significant market shares. These companies offer a wide range of products, including sanitary pads, tampons, pantyliners, and menstrual cups, catering to diverse consumer preferences. In recent years, local brands have gained traction by focusing on sustainability and innovation. Companies like Rael and SAIB have introduced organic cotton pads, eco-friendly menstrual cups, and intimate care products that align with the growing consumer demand for environmentally conscious and health-oriented options. These brands have successfully utilized e-commerce platforms to reach a broader audience, capitalizing on the increasing trend of online shopping for personal care products. Additionally, the rise of subscription-based services has further disrupted traditional retail models, offering consumers personalized and convenient purchasing options. The competitive dynamics in the South Korean feminine hygiene market are also influenced by factors such as product innovation, pricing strategies, and marketing approaches. While multinational corporations continue to lead in terms of market share, local brands are effectively challenging their dominance by addressing niche consumer needs and preferences. This evolving competition is expected to drive further innovation and improvements in product offerings, benefiting consumers with a wider array of choices that emphasize quality, sustainability, and convenience.

Recent Developments:

In February 2025, Yejimiin, a leading South Korean feminine hygiene brand, introduced a new generation of premium sanitary pads featuring TENCEL®, a botanic fiber known for its smooth surface and natural moisture management properties. This innovative product, launched under the name 숲속이야기 TENCEL®, is designed to offer enhanced comfort and is fully biodegradable, aligning with the growing demand for eco-friendly and dermatologically tested feminine products in South Korea. The launch reflects Yejimiin’s commitment to high-quality, sustainable menstrual care solutions and leverages the influence of K-beauty trends in the personal care industry.
In March 2025, Procter & Gamble launched Always Pocket Flexfoam, a new addition to its feminine care line, designed for portability and on-the-go protection. The launch was celebrated with a high-profile partnership at Coachella 2025, where Always and Tampax became the festival’s first-ever period care partners, providing products and on-site activations for attendees. This campaign highlights P&G’s commitment to both product innovation and experiential marketing in the feminine hygiene space.
In July 2023, Unicharm’s subsidiary in Indonesia launched Charm Daun Sirih + Herbal Bio sanitary napkins, featuring eco-friendly materials. The company continues to innovate with products using bio-materials and is expanding its range of disposable period underwear to meet growing demand, particularly among younger consumers.

Market Concentration & Characteristics:

The South Korean feminine hygiene products market exhibits moderate concentration, characterized by a blend of established multinational corporations and emerging local brands. Global industry leaders such as Procter & Gamble, Kimberly-Clark, Unicharm, and Essity maintain a significant presence through their extensive product portfolios and established distribution networks. These companies continue to dominate the market, leveraging brand recognition and economies of scale. In recent years, local brands have gained traction by focusing on niche segments, particularly eco-friendly and organic products. Companies like Rael and SAIB have introduced organic cotton pads, menstrual cups, and intimate care products that resonate with environmentally conscious consumers. These brands often utilize direct-to-consumer models and e-commerce platforms to reach their target audience, capitalizing on the growing trend of online shopping for personal care products. The market is also witnessing increased competition from digital-native brands that emphasize sustainability and innovation. These companies challenge traditional players by offering products that align with the values of younger, health-conscious consumers. This dynamic fosters a competitive environment that drives continuous product development and responsiveness to consumer preferences.

Report Coverage:

The research report offers an in-depth analysis based on Type, Nature, Age-Group and Distribution Channel. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook:

The market is expected to continue growing at a steady pace, driven by increasing consumer awareness of menstrual health and hygiene.
Demand for sustainable, eco-friendly products will expand as consumers become more environmentally conscious.
Innovation in product offerings, such as organic cotton pads and reusable menstrual cups, will fuel market growth.
E-commerce will play a pivotal role, with online sales expected to rise due to the growing preference for convenience.
Subscription models will become more popular, providing consumers with personalized and regular delivery options.
Local brands will increasingly challenge multinational corporations by catering to niche, health-conscious markets.
The rural market will gradually see growth as education and awareness initiatives improve product accessibility.
Advances in product design, focusing on comfort and performance, will further drive consumer adoption.
Female empowerment and shifting societal attitudes will lead to greater acceptance and use of menstrual products.
Competitive pressure will lead to more aggressive pricing strategies and product diversification to attract a wider audience.

CHAPTER NO. 1 : INTRODUCTION 16

1.1.1. Report Description 16

Purpose of the Report 16

USP & Key Offerings 16

1.1.2. Key Benefits for Stakeholders 16

1.1.3. Target Audience 17

1.1.4. Report Scope 17

CHAPTER NO. 2 : EXECUTIVE SUMMARY 18

2.1. FEMININE HYGIENE PRODUCTS Market Snapshot 18

2.1.1. South Korea FEMININE HYGIENE PRODUCTS Market, 2018 – 2032 (USD Million) 20

2.2. Insights from Primary Respondents 20

CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 21

3.1. Russia-Ukraine and Israel-Palestine War Impacts 21

CHAPTER NO. 4 : FEMININE HYGIENE PRODUCTS MARKET – INDUSTRY ANALYSIS 22

4.1. Introduction 22

4.2. Market Drivers 23

4.2.1. Driving Factor 1 Analysis 23

4.2.2. Driving Factor 2 Analysis 24

4.3. Market Restraints 25

4.3.1. Restraining Factor Analysis 25

4.4. Market Opportunities 26

4.4.1. Market Opportunity Analysis 26

4.5. Porter’s Five Forces Analysis 27

4.6. Value Chain Analysis 28

4.7. Buying Criteria 29

CHAPTER NO. 5 : IMPORT EXPORT ANALYSIS 30

5.1. Import Analysis by South Korea 30

5.1.1. South Korea FEMININE HYGIENE PRODUCTS Market Import Revenue, By South Korea, 2018 – 2023 30

5.2. Export Analysis by South Korea 31

5.2.1. South Korea FEMININE HYGIENE PRODUCTS Market Export Revenue, By South Korea, 2018 – 2023 31

CHAPTER NO. 6 : DEMAND SUPPLY ANALYSIS 32

6.1. Demand Analysis by South Korea 32

6.1.1. South Korea FEMININE HYGIENE PRODUCTS Market Demand Revenue, By South Korea, 2018 – 2023 32

6.2. Supply Analysis by South Korea 33

6.2.1. South Korea FEMININE HYGIENE PRODUCTS Market Supply Revenue, By South Korea, 2018 – 2023 33

CHAPTER NO. 7 : PRICE ANALYSIS 34

7.1. Price Analysis by Type 34

7.1.1. South Korea FEMININE HYGIENE PRODUCTS Market Price, By Type, 2018 – 2023 34

7.1.2. South Korea Type Market Price, By Type, 2018 – 2023 34

CHAPTER NO. 8 : RAW MATERIALS ANALYSIS 35

8.1. Key Raw Materials and Suppliers 35

8.2. Key Raw Materials Price Trend 35

CHAPTER NO. 9 : MANUFACTURING COST ANALYSIS 35

9.1. Manufacturing Cost Analysis 36

9.2. Manufacturing Process 36

CHAPTER NO. 10 : ANALYSIS COMPETITIVE LANDSCAPE 37

10.1. Company Market Share Analysis – 2023 37

10.1.1. South Korea FEMININE HYGIENE PRODUCTS Market: Company Market Share, by Revenue, 2023 37

10.1.2. South Korea FEMININE HYGIENE PRODUCTS Market: Company Market Share, by Revenue, 2023 38

10.1.3. South Korea FEMININE HYGIENE PRODUCTS Market: Top 6 Company Market Share, by Revenue, 2023 38

10.1.4. South Korea FEMININE HYGIENE PRODUCTS Market: Top 3 Company Market Share, by Revenue, 2023 38

10.2. South Korea FEMININE HYGIENE PRODUCTS Market Company Volume Market Share, 2023 40

10.3. South Korea FEMININE HYGIENE PRODUCTS Market Company Revenue Market Share, 2023 41

10.4. Company Assessment Metrics, 2023 42

10.4.1. Stars 42

10.4.2. Emerging Leaders 42

10.4.3. Pervasive Players 42

10.4.4. Participants 42

10.5. Start-ups /SMEs Assessment Metrics, 2023 42

10.5.1. Progressive Companies 42

10.5.2. Responsive Companies 42

10.5.3. Dynamic Companies 42

10.5.4. Starting Blocks 42

10.6. Strategic Developments 43

10.6.1. Acquisitions & Mergers 43

New Product Launch 43

South Korea Expansion 43

10.7. Key Players Product Matrix 44

CHAPTER NO. 11 : PESTEL & ADJACENT MARKET ANALYSIS 45

11.1. PESTEL 45

11.1.1. Political Factors 45

11.1.2. Economic Factors 45

11.1.3. Social Factors 45

11.1.4. Technological Factors 45

11.1.5. Environmental Factors 45

11.1.6. Legal Factors 45

11.2. Adjacent Market Analysis 45

CHAPTER NO. 12 : FEMININE HYGIENE PRODUCTS MARKET – BY TYPE SEGMENT ANALYSIS 46

12.1. FEMININE HYGIENE PRODUCTS Market Overview, by Type Segment 46

12.1.1. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Type, 2023 & 2032 47

12.1.2. FEMININE HYGIENE PRODUCTS Market Attractiveness Analysis, By Type 48

12.1.3. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 48

12.1.4. FEMININE HYGIENE PRODUCTS Market Revenue, By Type, 2018, 2023, 2027 & 2032 49

12.2. Sanitary Napkins 50

12.3. Tampons 51

12.4. Panty Liners 52

12.5. Menstrual Cups 53

12.6. Others 54

CHAPTER NO. 13 : FEMININE HYGIENE PRODUCTS MARKET – BY APPLICATION SEGMENT ANALYSIS 55

13.1. FEMININE HYGIENE PRODUCTS Market Overview, by Application Segment 55

13.1.1. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Application, 2023 & 2032 56

13.1.2. FEMININE HYGIENE PRODUCTS Market Attractiveness Analysis, By Application 57

13.1.3. Incremental Revenue Growth Opportunity, by Application, 2024 – 2032 57

13.1.4. FEMININE HYGIENE PRODUCTS Market Revenue, By Application, 2018, 2023, 2027 & 2032 58

13.2. Reusable 59

13.3. Disposable 60

13.4. Application 3 61

13.5. Application 4 62

13.6. Application 5 63

CHAPTER NO. 14 : FEMININE HYGIENE PRODUCTS MARKET – BY AGE-GROUP SEGMENT ANALYSIS 64

14.1. FEMININE HYGIENE PRODUCTS Market Overview, by Age-Group Segment 64

14.1.1. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Age-Group, 2023 & 2032 65

14.1.2. FEMININE HYGIENE PRODUCTS Market Attractiveness Analysis, By Age-Group 66

14.1.3. Incremental Revenue Growth Opportunity, by Age-Group, 2024 – 2032 66

14.1.4. FEMININE HYGIENE PRODUCTS Market Revenue, By Age-Group, 2018, 2023, 2027 & 2032 67

14.2. Pre-teens 68

14.3. Teens 69

14.4. Adults 70

14.5. Senior Citizens 71

14.6. Age-Group 5 72

CHAPTER NO. 15 : FEMININE HYGIENE PRODUCTS MARKET – BY TECHNOLOGY SEGMENT ANALYSIS 73

15.1. FEMININE HYGIENE PRODUCTS Market Overview, by Technology Segment 73

15.1.1. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Technology, 2023 & 2032 74

15.1.2. FEMININE HYGIENE PRODUCTS Market Attractiveness Analysis, By Technology 75

15.1.3. Incremental Revenue Growth Opportunity, by Technology, 2024 – 2032 75

15.1.4. FEMININE HYGIENE PRODUCTS Market Revenue, By Technology, 2018, 2023, 2027 & 2032 76

15.2. Technology 1 77

15.3. Technology 2 78

15.4. Technology 3 79

15.5. Technology 4 80

15.6. Technology 5 81

CHAPTER NO. 16 : FEMININE HYGIENE PRODUCTS MARKET – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 82

16.1. FEMININE HYGIENE PRODUCTS Market Overview, by Distribution Channel Segment 82

16.1.1. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Distribution Channel, 2023 & 2032 83

16.1.2. FEMININE HYGIENE PRODUCTS Market Attractiveness Analysis, By Distribution Channel 84

16.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 84

16.1.4. FEMININE HYGIENE PRODUCTS Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 85

16.2. Supermarkets 86

16.3. Drug Stores 87

16.4. Online Retail Stores 88

16.5. Others 89

16.6. Distribution Channel 5 90

CHAPTER NO. 17 : COMPANY PROFILES 91

17.1. Johnson & Johnson 91

17.1.1. Company Overview 91

17.1.2. Product Portfolio 91

17.1.3. Swot Analysis 91

17.1.4. Business Strategy 91

17.1.5. Financial Overview 92

17.2. Procter & Gamble 93

17.3. Kimberly-Clark 93

17.4. Essity Aktiebolag 93

17.5. Kao Corporation 93

17.6. Daio Paper Corporation 93

17.7. Unicharm Corporation 93

17.8. Premier FMCG 93

17.9. Ontex 93

17.10. Hengan International Group Company Ltd 93

17.11. Drylock Technologies 93

17.12. Natracare LLC 93

17.13. First Quality Enterprises, Inc 93

17.14. Yejimiin 93

CHAPTER NO. 18 : RESEARCH METHODOLOGY 94

18.1. Research Methodology 94

18.1.1. Phase I – Secondary Research 95

18.1.2. Phase II – Data Modeling 95

Company Share Analysis Model 96

Revenue Based Modeling 96

18.1.3. Phase III – Primary Research 97

18.1.4. Research Limitations 98

Assumptions 98

List of Figures

FIG NO. 1. South Korea FEMININE HYGIENE PRODUCTS Market Revenue, 2018 – 2032 ((USD Million) 19

FIG NO. 2. Porter’s Five Forces Analysis for South Korea FEMININE HYGIENE PRODUCTS Market 26

FIG NO. 3. Value Chain Analysis for South Korea FEMININE HYGIENE PRODUCTS Market 27

FIG NO. 4. South Korea FEMININE HYGIENE PRODUCTS Market Import Revenue, By South Korea, 2018 – 2023 29

FIG NO. 5. South Korea FEMININE HYGIENE PRODUCTS Market Export Revenue, By South Korea, 2018 – 2023 30

FIG NO. 6. South Korea FEMININE HYGIENE PRODUCTS Market Demand Revenue, By South Korea, 2018 – 2023 31

FIG NO. 7. South Korea FEMININE HYGIENE PRODUCTS Market Supply Revenue, By South Korea, 2018 – 2023 32

FIG NO. 8. South Korea FEMININE HYGIENE PRODUCTS Market Price, By Type, 2018 – 2023 33

FIG NO. 9. Raw Materials Price Trend Analysis, 2018 – 2023 34

FIG NO. 10. Manufacturing Cost Analysis 35

FIG NO. 11. Manufacturing Process 35

FIG NO. 12. Company Share Analysis, 2023 36

FIG NO. 13. Company Share Analysis, 2023 37

FIG NO. 14. Company Share Analysis, 2023 37

FIG NO. 15. Company Share Analysis, 2023 37

FIG NO. 16. FEMININE HYGIENE PRODUCTS Market – Company Revenue Market Share, 2023 39

FIG NO. 17. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Type, 2023 & 2032 45

FIG NO. 18. Market Attractiveness Analysis, By Type 46

FIG NO. 19. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 46

FIG NO. 20. FEMININE HYGIENE PRODUCTS Market Revenue, By Type, 2018, 2023, 2027 & 2032 47

FIG NO. 21. South Korea FEMININE HYGIENE PRODUCTS Market for Sanitary Napkins, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 48

FIG NO. 22. South Korea FEMININE HYGIENE PRODUCTS Market for Tampons, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 49

FIG NO. 23. South Korea FEMININE HYGIENE PRODUCTS Market for Panty Liners, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 50

FIG NO. 24. South Korea FEMININE HYGIENE PRODUCTS Market for Menstrual Cups, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 51

FIG NO. 25. South Korea FEMININE HYGIENE PRODUCTS Market for Others, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 52

FIG NO. 26. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Application, 2023 & 2032 54

FIG NO. 27. Market Attractiveness Analysis, By Application 55

FIG NO. 28. Incremental Revenue Growth Opportunity by Application, 2024 – 2032 55

FIG NO. 29. FEMININE HYGIENE PRODUCTS Market Revenue, By Application, 2018, 2023, 2027 & 2032 56

FIG NO. 30. South Korea FEMININE HYGIENE PRODUCTS Market for Reusable, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 57

FIG NO. 31. South Korea FEMININE HYGIENE PRODUCTS Market for Disposable, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 58

FIG NO. 32. South Korea FEMININE HYGIENE PRODUCTS Market for Application 3, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 59

FIG NO. 33. South Korea FEMININE HYGIENE PRODUCTS Market for Application 4, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 60

FIG NO. 34. South Korea FEMININE HYGIENE PRODUCTS Market for Application 5, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 61

FIG NO. 35. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Age-Group, 2023 & 2032 63

FIG NO. 36. Market Attractiveness Analysis, By Age-Group 64

FIG NO. 37. Incremental Revenue Growth Opportunity by Age-Group, 2024 – 2032 64

FIG NO. 38. FEMININE HYGIENE PRODUCTS Market Revenue, By Age-Group, 2018, 2023, 2027 & 2032 65

FIG NO. 39. South Korea FEMININE HYGIENE PRODUCTS Market for Pre-teens, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 66

FIG NO. 40. South Korea FEMININE HYGIENE PRODUCTS Market for Teens, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 67

FIG NO. 41. South Korea FEMININE HYGIENE PRODUCTS Market for Adults, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 68

FIG NO. 42. South Korea FEMININE HYGIENE PRODUCTS Market for Senior Citizens, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 69

FIG NO. 43. South Korea FEMININE HYGIENE PRODUCTS Market for Age-Group 5, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 70

FIG NO. 44. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Technology, 2023 & 2032 72

FIG NO. 45. Market Attractiveness Analysis, By Technology 73

FIG NO. 46. Incremental Revenue Growth Opportunity by Technology, 2024 – 2032 73

FIG NO. 47. FEMININE HYGIENE PRODUCTS Market Revenue, By Technology, 2018, 2023, 2027 & 2032 74

FIG NO. 48. South Korea FEMININE HYGIENE PRODUCTS Market for Technology 1, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 75

FIG NO. 49. South Korea FEMININE HYGIENE PRODUCTS Market for Technology 2, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 76

FIG NO. 50. South Korea FEMININE HYGIENE PRODUCTS Market for Technology 3, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 77

FIG NO. 51. South Korea FEMININE HYGIENE PRODUCTS Market for Technology 4, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 78

FIG NO. 52. South Korea FEMININE HYGIENE PRODUCTS Market for Technology 5, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 79

FIG NO. 53. FEMININE HYGIENE PRODUCTS Market Revenue Share, By Distribution Channel, 2023 & 2032 81

FIG NO. 54. Market Attractiveness Analysis, By Distribution Channel 82

FIG NO. 55. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 82

FIG NO. 56. FEMININE HYGIENE PRODUCTS Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 83

FIG NO. 57. South Korea FEMININE HYGIENE PRODUCTS Market for Supermarkets, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 84

FIG NO. 58. South Korea FEMININE HYGIENE PRODUCTS Market for Drug Stores, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 85

FIG NO. 59. South Korea FEMININE HYGIENE PRODUCTS Market for Online Retail Stores, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 86

FIG NO. 60. South Korea FEMININE HYGIENE PRODUCTS Market for Others, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 87

FIG NO. 61. South Korea FEMININE HYGIENE PRODUCTS Market for Distribution Channel 5, Volume (Kilo Tons) & Revenue (USD Million) 2018 – 2032 88

FIG NO. 62. Research Methodology – Detailed View 92

FIG NO. 63. Research Methodology 93

List of Tables

TABLE NO. 1. : South Korea FEMININE HYGIENE PRODUCTS Market: Snapshot 17

TABLE NO. 2. : Drivers for the FEMININE HYGIENE PRODUCTS Market: Impact Analysis 22

TABLE NO. 3. : Restraints for the FEMININE HYGIENE PRODUCTS Market: Impact Analysis 24

TABLE NO. 4. : South Korea FEMININE HYGIENE PRODUCTS Market Revenue, By Type, 2018 – 2023 33

TABLE NO. 5. : Key Raw Materials & Suppliers 34

Frequently Asked Questions

What is the current size of the South Korea Feminine Hygiene Products Market?

The South Korea Feminine Hygiene Products Market was valued at USD 994.33 million in 2023 and is expected to reach USD 1,951.64 million by 2032, growing at a CAGR of 7.77% during the forecast period.

What factors are driving the growth of the South Korea Feminine Hygiene Products market?

The market is driven by increased awareness of menstrual health, growing demand for eco-friendly and organic products, product innovations, improved accessibility through e-commerce, and cultural shifts toward more open discussions on menstrual health.

What are the key segments within the South Korea Feminine Hygiene Products market?

Key segments include sanitary napkins, tampons, panty liners, menstrual cups, and other hygiene products. The market is also segmented by product nature (disposable and reusable), age group (pre-teens, teens, adults, and senior citizens), and distribution channel (supermarkets, drug stores, and online retail).

What are some challenges faced by the South Korea Feminine Hygiene Products market?

Challenges include high product costs, especially for eco-friendly options, cultural stigma around menstruation in certain communities, and limited awareness of reusable product benefits among some consumer groups.

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