Tissue Paper Market By Product Type (Toilet paper, Kitchen & hand towels, Napkins, Facial tissues, Others,), By Raw Material (Wood Free, Wood Containing, Recovered Paper,), By Application (Residential Usage, Commercial Usage), By Distribution Channel (Supermarkets, Online Channels, Departmental Store) – Growth, Future Prospects and Competitive Analysis,2019 - 2027

"Thriving tourism and hospitality industry globally ensure rapid growth for tissue paper market"

Globally, the tissue paper market is expected to grow with a CAGR of 6.0% during the forecast period from 2019 to 2027, starting from US$19.5 Bn in 2018. The increasing tourism and hospitality industry globally is a major factor driving the market. The hotel, restaurants and spa centers are considered to be one of the primary consumers for the paper tissue, which drives the market. Moreover, growing awareness of hygiene in the developing nation is also a factor boosting the growth of the market, as hospitals also offer tissue paper for the patients.

The consumption of toilet paper in some of the country is very high such as US has the highest toilet paper consumption followed by Germany, UK and Japan. An average utilization of a toilet paper by an American is more than 12kg per year. The change in lifestyle of the individuals and increasing disposable income is another factor that is contributing in the growth of tissue paper market. 

Market Synopsis

Tissue Paper Market

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"Based on the distribution channel, online channels is expected to be the fastest-growing segment in the Market"

Digitalization has change the scenario of the world, as everything is connected and can be operated from anywhere across the globe. The adoption of online shopping among the individual has grown rapidly in the recent years and has offered a comfort level to the user to shop from home, this increasing adoption is a major factor that is driving the online channel segment. Moreover, online shopping also provides an advantage to the end-user to compare the prices of the products from different websites, distributors and others. This is a major factor which leads it to be the fastest-growing segment.

Tissue Paper Market

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"North America dominates the tissue paper market"

Tissue paper market is led by North America. In 2018, this regional segment accounted for approximately 36% of the total revenue generated worldwide. This huge market share is primarily attributed to increasing innovation made by the manufacturers by attractive packaging and new products. Moreover, the presence of countries such as the US, Canada in the region also contributes in the growth of the market. The health spending and rising awareness of hygiene in the region is high which is contributing to the growth of the market in the region. Additionally, the presence of various hospitals, hotels, casinos, restaurant, and other are also have significant contribution to driving the market as these countries are some of the most visited places by the tourists.

Tissue Paper Market

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Some of the prominent players operating in the tissue paper market include Johnson & Johnson Services, Inc., Procter & Gamble Inc., Kimberly Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Clearwater paper Corp, NiceNex s.a.r.l, Kruger Products L.P, Sofidel Group, MPI Papermills Inc., CMPC Tissue S.A., Unicharm Corporation, Metsä Group, Cascades Inc., and WEPA Hygieneprodukte GmbH.

Tissue Paper Market

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments calculated for the forecast period from 2019 to 2027

Report Scope by Segments

The tissue paper market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global tissue paper market based on product type, raw material, application, distribution channel and geography. key segments covered in the report are as follows: 

Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Billion

 Product Type Segment (2017–2027; US$ Bn)
 • Toilet paper
 • Kitchen & hand towels
 • Napkins
 • Facial tissues
 • Others

 Raw Material Segment (2017–2027; US$ Bn)
 • Wood Free
 • Wood Containing
 • Recovered Paper

 Application Segment (2017–2027; US$ Bn)
 • Residential Usage
 • Commercial Usage

 Distribution Channel Segment (2017–2027; US$ Bn)
 • Supermarkets
 • Online Channels
 • Departmental Store

 Geography Segment(2017–2027; US$ Bn)
 • North America (U.S., Rest of North America)
 • Europe (U.K., Germany, France, Rest of Europe)
 • Asia Pacific (China, Japan, India, Rest of Asia Pacific)
 • Rest of the World (Middle East & Africa, Latin America)

Key questions answered in this report

  • What was the market size of tissue paper in 2018 and forecast up to 2027?
  • Which is the largest regional market for toilet paper segment?
  • What are the major trends followed in tissue paper market across different regions?
  • Who are the key tissue paper companies leading the market?
  • What are the key strategies adopted by the leading tissue paper companies in market?

Unique data points of this report

  • Statistics on electric vehicles penetration and spending worldwide
  • Recent trends across different regions in terms of adoption of tissue paper for various vehicles
  • Notable developments going on in tissue paper industry
  • Attractive investment proposition for segments as well as geography
  • Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)
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Executive Summary - Brief Global Market Size - Current & Forecast
Regional Market Size - North America
Country Market Size - US
Company Profile – 1
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Published Date:  Jul 2019
Category:  Consumer Goods
Report ID:   59783
Report Format:   PDF
Pages:   120
Rating:    4.2 (56)
Delivery Time: 24 Hours to 48 Hours   
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