Home / IT & Telecom / A2P SMS Market By Application (Customer Relationship Management Services, Push Content Services, Promotional Campaigns, Interactive Services & Others), End-Use Vertical (Retail, BFSI, Travel and Transport, Utilities, Healthcare, Education & Others) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

A2P SMS Market By Application (Customer Relationship Management Services, Push Content Services, Promotional Campaigns, Interactive Services & Others), End-Use Vertical (Retail, BFSI, Travel and Transport, Utilities, Healthcare, Education & Others) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Published: Apr 2016 | Report Code: 57791-04-16

The use of Short Messaging Service (SMS) for advertising and other promotional activities in varied verticals including healthcare, entertainment, transport, and finance has been gaining lot of interest in the recent years.  This has further augmented the role of SMS as a carrier technology for media, utility, and communication services. We expect SMS to continue as a carrier technology for the next two years at least because of its reliability and ubiquitous nature. Thus, the advent of mobile wallet technology resulting in increased mobile payments and mobile-based transactions through one time password service is expected to drive the A2P SMS market during the forecast period 2015 – 2022. These factors are expected to contribute towards a compounded annual growth rate (CAGR) of 4.9% during the forecast period 2015 – 2022. The A2P SMS market  is expected to exceed US$ 78.0 Bn by 2022.

A2P SMS Market

1.1    Market Scope and Segmentation

This report analyzes the global A2P (Application-to-Person) SMS market in terms of applications, end-use industry verticals, and geographical distribution. On the basis of applications, the market is segmented into Customer Relationship Management (CRM) services, push content services, promotional campaigns, interactive services, and other services (query and search-based services). Similarly, on the basis of end-use, the A2P SMS market is further classified into retail, BFSI (Banking, Financial Services, and Insurance), travel and transport, utilities, healthcare, education, and others (entertainment, gaming, etc.). The geographical distribution of the global A2P SMS market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

1.2    Report Description

Purpose of the Report

The purpose of this strategic research study titled “Global A2P SMS Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global A2P SMS market.

Target Audience

  • Industry Investors
  •  SMS aggregators and bulk SMS providers
  • SMS gateway providers
  • Telecom operators 

USP and Key Offerings

The report titled “Global A2P SMS Market- Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” offers strategic insights into the global A2P SMS industry along with the market size and estimates for the duration 2013 to 2022. The said research study covers in-depth analysis of multiple market segments based on applications, end-use industry verticals, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the leading industry participants, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and key developments. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the A2P SMS market
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Ecosystem Analysis
  • Trailing 2-Year market size data (2013 – 2014)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global A2P SMS market, offering market size and estimates for the period from 2015 to 2022, keeping in mind the above mentioned factors.

1. Preface
1.1. Report Description
1.2. Report Scope
1.3. Research Methodology
1.3.1. Phase I-Secondary Research
1.3.2. Phase II-Primary Research
1.3.3. Phase II-Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. A2P SMS Market Industry Snapshot

3. Global A2P SMS Market Analysis
3.1. A2P SMS Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Restraints
3.3.3. Opportunity Matrix
3.4. See-Saw Analysis
3.5. Ecosystem Analysis
3.6. Attractive Investment Proposition
3.7. Market Positioning of Key Industry Players
3.7.1. Key Strategies Adopted
3.7.2. Analyst Recommendations

4. Global A2P SMS Market, By Application, 2013 – 2022, (US$ Bn)
4.1. Tornado Analysis
4.2. Customer Relationship Management (CRM) Services
4.3. Push Content Services
4.4. Promotional Campaigns
4.5. Interactive Services
4.6. Other Services (Query and Search-based Services)

5. Global A2P SMS Market, By End-use Vertical, 2013 – 2022, (US$ Bn)
5.1. Tornado Analysis
5.2. Retail
5.3. BFSI (Banking, Financial Services , and Insurance)
5.4. Travel and Transport
5.5. Utilities
5.6. Healthcare
5.7. Education
5.8. Others (Entertainment, Gaming, etc.)

6. Global A2P SMS Market, By Geography, 2013 – 2022, (US$ Bn)
6.1. Tornado Analysis
6.2. North America
6.3. Europe
6.4. Asia Pacific
6.5. Rest of World

7. North America A2P SMS Market, 2013 – 2022 (US$ Bn)
7.1. Overview
7.2. North America A2P SMS Market, By Application, 2013 – 2022 (US$ Bn)
7.2.1. Tornado Analysis
7.2.2. Customer Relationship Management (CRM) Services
7.2.3. Push Content Services
7.2.4. Promotional Campaigns
7.2.5. Interactive Services
7.2.6. Other Services (Query and Search-based Services)
7.3. North America A2P SMS Market, By End-use Vertical, 2013 – 2022 (US$ Bn)
7.3.1. Tornado Analysis
7.3.2. Retail
7.3.3. BFSI (Banking, Financial Services , and Insurance)
7.3.4. Travel and Transport
7.3.5. Utilities
7.3.6. Healthcare
7.3.7. Education
7.3.8. Others (Entertainment, Gaming, etc.)
7.4. North America A2P SMS Market, By Country 2013 – 2022 (US$ Bn)
7.4.1. U.S.
7.4.2. Rest of North America

8. Europe A2P SMS Market, 2013 – 2022 (US$ Bn)
8.1. Overview
8.2. Europe A2P SMS Market, By Application, 2013 – 2022 (US$ Bn)
8.2.1. Tornado Analysis
8.2.2. Customer Relationship Management (CRM) Services
8.2.3. Push Content Services
8.2.4. Promotional Campaigns
8.2.5. Interactive Services
8.2.6. Other Services (Query and Search-based Services)
8.3. Europe A2P SMS Market, By End-use Vertical, 2013 – 2022 (US$ Bn)
8.3.1. Tornado Analysis
8.3.2. Retail
8.3.3. BFSI (Banking, Financial Services , and Insurance)
8.3.4. Travel and Transport
8.3.5. Utilities
8.3.6. Healthcare
8.3.7. Education
8.3.8. Others (Entertainment, Gaming, etc.)
8.4. Europe A2P SMS Market, By Region 2013 – 2022 (US$ Bn)
8.4.1. EU7 (U.K., France Germany, Spain, Italy, Netherlands, Belgium)
8.4.2. CIS
8.4.3. Rest of Europe

9. Asia Pacific A2P SMS Market, 2013 – 2022 (US$ Bn)
9.1. Overview
9.2. Asia Pacific A2P SMS Market, By Application, 2013 – 2022 (US$ Bn)
9.2.1. Tornado Analysis
9.2.2. Customer Relationship Management (CRM) Services
9.2.3. Push Content Services
9.2.4. Promotional Campaigns
9.2.5. Interactive Services
9.2.6. Other Services (Query and Search-based Services)
9.3. Asia Pacific A2P SMS Market, By End-use Vertical, 2013 – 2022 (US$ Bn)
9.3.1. Tornado Analysis
9.3.2. Retail
9.3.3. BFSI (Banking, Financial Services , and Insurance)
9.3.4. Travel and Transport
9.3.5. Utilities
9.3.6. Healthcare
9.3.7. Education
9.3.8. Others (Entertainment, Gaming, etc.)
9.4. Asia Pacific A2P SMS Market, By Country 2013 – 2022 (US$ Bn)
9.4.1. China
9.4.2. Japan
9.4.3. India Subcontinent
9.4.4. Rest of Asia Pacific

10. Rest of World A2P SMS Market, 2013 – 2022 (US$ Bn)
10.1.1. Overview
10.2. North America A2P SMS Market, By Application, 2013 – 2022 (US$ Bn)
10.2.1. Tornado Analysis
10.2.2. Customer Relationship Management (CRM) Services
10.2.3. Push Content Services
10.2.4. Promotional Campaigns
10.2.5. Interactive Services
10.2.6. Other Services (Query and Search-based Services)
10.3. North America A2P SMS Market, By End-use Vertical, 2013 – 2022 (US$ Bn)
10.3.1. Tornado Analysis
10.3.2. Retail
10.3.3. BFSI (Banking, Financial Services , and Insurance)
10.3.4. Travel and Transport
10.3.5. Utilities
10.3.6. Healthcare
10.3.7. Education
10.3.8. Others (Entertainment, Gaming, etc.)
10.4. Rest of World A2P SMS Market, By Region 2013 – 2022 (US$ Bn)
10.4.1. Latin America
10.4.2. Middle East and Africa

11. Profiles
11.1. Aicent, Inc.
11.2. AMD Telecom SA
11.3. Dialogue Communications Ltd.
11.4. mBlox
11.5. Syniverse Technologies LLC
11.6. Tanla Solutions Ltd. (India)
11.7. Ogangi Corporation
11.8. Angkor Data Communications Group Co., Ltd. (
11.9. Symsoft AB
11.10. Optimizer HQ
11.11. Silverstreet BV
11.12. Wavecell Pte., Ltd.

Application Segmentation Analysis

Based on application, the global Application-to-Person (A2P) SMS market is categorized into following segments:

  • Customer Relationship Management (CRM) Services
  • Push Content Services
  • Promotional Campaigns
  • Interactive Services
  • Other Services (Query and Search-based Services)

The contribution of these application segments to the global Application-to-Person (A2P) SMS market in 2014 and 2022 is as shown in the figure below

 A2P SMS Market

In the base year of 2014, Customer Relationship Management (CRM) services accounted for the majority of the global A2P SMS market revenue share. The demand can be attributed to the growth of e-commerce, banking, and insurance sectors, especially in the developing economies. The segment is expected to remain the largest contributing application segment by 2022, exhibiting robust growth. The use of SMSs for verification and confirmation purpose in form of One Time Passwords (OTP) over e-commerce websites is expected to drive the demand for CRM services over the forecast period 2015 – 2022. Promotional campaign service is the other key application segment. It is expected to witness healthy growth over the forecast period 2015 – 2022, majorly on account of increased use of SMSs for promotional activities by enterprises across the globe. The interactive services used for activities including contestant voting, charity, or any activity requiring communication among wide audiences are expected to witness comparatively sluggish growth. The sluggish growth can be attributed to the widespread acceptance of OTP messaging services for such initiatives and activities.

End-use Vertical Segmentation Analysis

A2P SMSs are increasingly used across multiple industry verticals. On the basis of end-use industry vertical, the global Application-to-Person (A2P) SMS market is categorized into following segments:

  • Retail
  • BFSI (Banking, Financial Services , and Insurance)
  • Travel and Transport
  • Utilities
  • Healthcare
  • Education
  • Others (Entertainment, Gaming, etc.)

The contribution of these end-use vertical segments to the global Application-to-Person (A2P) SMS market in 2014 and 2022 is as shown in the figure below

 A2P SMS Market

In the base year of 2014, BFSI (Banking, Financial Services, and Insurance) was the largest revenue contributing segment to the global A2P SMS market. A majority of this demand comes from the use of application-based SMSs for confirmation of financial transactions through two factor authentication. Over the forecast period, the segment is expected to witness robust growth on account of optimistic outlook of the BFSI (Banking, Financial Service, and Insurance) sector. Other segments including healthcare, travel and transportation, utilities, and retail are also expected to witness steady growth, especially in the first half of the forecast period 2015 – 2022. While the application-based SMSs are used by the healthcare fraternity to give reminders of appointments and test results to the patients, the SMS-based ticketing has been gaining momentum across all modes of transport.  Apart from ticketing, the application-based messages are also used for freight monitoring, delivery tracking, and navigation details.

Geography Segmentation Analysis

On the basis of geography, the global Application-to-Person (A2P) SMS market is segmented into following regions and countries.

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • Indian Subcontinent
    • Rest of Asia Pacific
  • Rest of the World
    • Latin America
    • Middle East and Africa

The contribution of these regions (North America, Europe, Asia Pacific, and RoW) to the global Application-to-Person (A2P) SMS market in 2014 is as shown in the figure below.

 A2P SMS Market

In the base year of 2014, Asia Pacific was the largest Application-to-Person (A2P) SMS market in terms of both revenue and SMS traffic. The region accounted for over 40 percent of the global Application-to-Person (A2P) SMS revenue in 2014. The trend is expected to continue over the forecast period 2015 – 2022, with the region retaining its leading position. The huge feature phones market in the region is offering substantial opportunities for mobile advertisers. In addition, the proliferation of e-commerce services supporting promotional campaigns through mobile advertising is also expected to support the market growth during the forecast period 2015 - 2022. The advent of IoT technology in smart homes, connected cars, and mobile commerce is also expected to have positive impact on the market growth in Asia-Pacific. The region is also anticipated to exhibit comparatively better growth, with countries including China, India, Singapore, Indonesia, South Korea, and Malaysia witnessing growing adoption of A2P CRM services. 

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