Baby Diapers Market By Product (Cloth Diapers, Disposable Diapers, Training Nappies, Swim Pants) - Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 - 2023

Baby diapers refer to a type of underwear worn by babies and children to allow the user to urinate or defecate without the need to go to the toilet. Diapers are designed to absorb waste products to prevent staining or soiling of external clothing. Baby diapers are typically made using a cloth or synthetic disposable material. These can be broadly classified into cloth diapers, disposable diapers, training naps, and swim pants. Among these, cloth diapers and disposable diapers are the most popular products used worldwide. Cloth diapers are typically made from layers of fabric such as cotton, hemp, or microfibers. They can be washed multiple times for reuse as the material used is a natural fabric. On the contrary, disposable baby diapers are made of absorbent materials and must be discarded after a single use.

The most prominent factor fueling the baby diaper market's growth is the steadily rising birth rate worldwide. Although the overall birth rate has witnessed a significant slowdown over the past few years, steady growth is anticipated in the coming years. In addition, the baby diaper market's growth is largely driven by the rising awareness of baby care products and the rise in discretionary income. People are now more inclined towards purchasing brand-name products to ensure optimum quality of care for their children. Consequently, the market has witnessed strong growth for the past few years. Developing economies are the most promising baby diapers market, portraying the highest growth rate.

The report titled "Global Baby Diapers Market: Growth, Share, Opportunities, and Competitive Analysis, 2016–2023" offers strategic insights into the global baby diapers market along with the market size and estimates (in revenue and volume) for the duration of 2014–2023. The said research study covers an in-depth analysis of multiple market segments based on product types and a cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for the years 2015 and 2023. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities.

To help strategic decision-makers, the report also includes competitive profiling of the leading baby diaper vendors, their SCOT (Strengths, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and key developments. Some of the major players profiled in the report are Procter & Gamble (P&G) Company, Kimberly-Clark Corporation, Hengan International Group Company Ltd., Kao Corporation, Unicharm Corporation, SCA AB, Phillips Healthcare, Drylock Technologies NV, and others.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the baby care products industry
  • Market fuelers, market impediments, and their impact on market growth
  • in-depth competitive environment analysis
  • Trailing 2-year market size data (2014–2015)
  • SRC (Segment, Region, Country) Analysis

Overall, the research study provides a holistic view of the global baby diapers market, offering market size and estimates for the period from 2016 to 2023, keeping in mind the abovementioned factors.

The global baby diaper market is segmented, based on its product types, into the following categories:

  • Cloth Diapers
  • Disposable Diapers
  • Training Nappies
  • Swim Pants

The overall baby diaper market is led by the cloth and disposable diaper segments, with the latter contributing to a market share in terms of revenue and volume of more than fifty percent. Disposable diapers can be used only once and need to be discarded after use. This is not only convenient for parents but also eco-friendly due to the advent of biodegradable diapers on the market.

Disposable baby diapers can be further segmented into the following types:

  • Regular disposable diapers
  • Superabsorbent disposable diapers
  • Ultra-absorbent disposable diapers
  • Biodegradable disposable diapers

Amongst the types as mentioned earlier of disposable diapers, biodegradable diapers are estimated to register the highest growth in the market during the forecast period. Apart from the overall disposable diapers segment, the swim pants diapers segment is projected to register a high growth rate during the forecast period.

The global baby diaper market is segmented into the following regions and countries:

North America

  • U.S.
  • rest of North America


  • EU7 (U.K., France, Germany, Spain, Italy, Belgium, and the Netherlands)
  • CIS
  • Rest of Europe

Asia Pacific

  • Japan
  • China
  • South Asia
  • Australasia
  • Rest of Asia Pacific

Middle East and Africa (MEA)

  • GCC countries
  • North Africa
  • South Africa
  • rest of MEA

Latin America

  • Brazil
  • Mexico
  • rest of Latin America

The overall baby diaper market is dominated, in terms of revenue and volume, by the Europe region. The market here is mainly driven by the high penetration of baby diapers and higher prices as compared to other geographical regions. Subsequently, the region is estimated to retain its dominant position in the market throughout the forecast period.

Asia Pacific is projected to portray the highest growth rate during the forecast period, thereby appearing to be the most lucrative market for baby diapers. China and India are the two largest consumer markets with a strong birth rate. Due to the rising discretionary income of people here and increasing awareness of baby care, the demand for baby diapers is estimated to remain strong throughout the forecast period.

Frequently Asked Question:

The market for Baby Diapers is expected to reach USD XX million Bn in 2023.

The Baby Diapers market is expected to see significant CAGR growth over the coming years, at XX%.

The report is forcasted from 2016 -2023

The base year of this report is 2015

Procter & Gamble (P&G) Company,Kimberly-Clark Corporation,SCA AB,Hengan International Group Company Ltd.,Kao Corporation are some of the major players in the global market.

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Published Date:  Jun 2016
Category:  Consumer Goods
Report ID:   57960
Report Format:   PDF
Pages:   120
Rating:    4.2 (65)
Delivery Time: 24 Hours to 48 Hours   
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