Baby Hygiene Products Market By Product (Baby Skin Care, Baby Moisturizer, Baby Face Cream) By Distribution Channel (Hypermarket & Supermarket, Pharmacy & Drugstores, Specialty Store) - Growth, Future Prospects & Competitive Analysis, 2016 - 2028

About this report

The Global Baby Hygiene Products Market report explores the critical analysis of the Baby Hygiene Products industry using key parameters. The report consists of investment strategies, the need for investments in the Baby Hygiene Products industry, and the multiple benefits for the investors. Importantly, this report sets out major changes in the global technical regulations for the Baby Hygiene Products industry, as well as how economic and non-economic barriers are helping the Baby Hygiene Products market. Moreover, the report analyses the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses such as porter's five forces analysis, PESTEL analysis, value chain analysis, etc.


Key Highlights of the report

How are the major segments performing in the Baby Hygiene Products Market?

In 2021, baby toiletries/hair care will be the leading segment. Newborn toiletries have become more widely used due to improved baby cleanliness practices, rising birth rates, and rising consumer disposable income.

In 2021, the hypermarket and supermarket segment will lead the market. With their wide assortment, affordable rates, and prominent display of worldwide brands, these shops are an excellent choice for customers looking to buy baby care products.

Which region dominated the Baby Hygiene Products Market?

In 2021, North America was one of the major contributors to the global baby hygiene products market. The presence of a diverse range of products and the region's dense population are the primary drivers of growth in North America. Growing concerns about infant hygiene, health, and safety, as well as spending a significant amount on baby care items, are expected to fuel market growth over the forecast period. Major firms are using various strategies to enter and strengthen their market position and distribution network in this region.

What is the competitive environment of the Baby Hygiene Products Market?

Due to multiple major companies providing cutting-edge goods and technologies, the market for baby hygiene products is quite competitive. The main vendors concentrate on M&As to increase their market share and break into new markets. The suppliers innovate and expand their product line to gain a competitive advantage. For instance, in February 2020, the biggest native health brand in India, The Himalaya Drug Company, unveiled a "Gentle Baby Laundry Wash" made exclusively for baby clothes. Similarly, in February 2019, following the government's clearance in the asbestos lawsuit, Johnson & Johnson Private Limited declared that baby powder production has resumed in India.

Executive Summary

How has the trend toward organic products affected the expansion of the market?

Wipes, disposable diapers, and other related products are commonly used to describe baby hygiene products. Since organic infant hygiene products are manufactured from unprocessed, all-natural materials and are safe from chemicals and alcohol, they are rapidly becoming more popular with consumers. These natural and organic baby products are safe daily because they are nutrient-rich and protect the baby's skin from bacterial and fungal infections. To meet the rising demand from consumers, the players are releasing reasonably priced organic baby shampoos, oils, soaps, moisturizing lotions, and diapers. The major trend driving the expansion of the market for organic baby products is the shift in consumer inclination toward such products.

Which are the key investments by the players in the Baby Hygiene Products Industry Market?

The federal government's increased investment in R&D capabilities also promotes the market's expansion. The best and wisest use of resources will be ensured through research and development activities focused on sustainable development, increasing the market value. For instance, in January 2020, to meet the increasing demand from customers, Procter & Gamble invested USD 310 million to expand its Baby & Family Hygiene Product Production Facility in Box Elder County, Utah.

Some of the major players in the market are Johnson & Johnson, Procter & Gamble (P&G), Kimberly-Clark (KCWW), and Honasa Consumer Pvt. Ltd.; The Himalaya Drug Company; Citta World; Sebapharma GmbH & Co. KG; Beiersdorf; California Baby; Unilever.

What are the Major Driving Factors for the Baby Hygiene Products Market?

The market's potential for expansion is being expanded by population growth. Additionally, the market growth rate is being directly impacted by the expansion and growth of the fast-moving consumer goods sector. The market value continues to increase due to technological developments in the industrial sector. A promising future for the industry has been secured by an increase in technological developments made to reduce production costs and waste, along with a growth in the acceptance of laundry services that are available online. Additionally, a robust demand increase across various end-use sectors will favorably affect the market's growth rate.

Additionally, manufacturers are increasingly using organic ingredients that are good for babies' physical and mental development to make baby care products, and manufacturers are increasing their spending on advertising and other promotional campaigns to build brand awareness. These factors will slow the market's growth rate even more. Additionally, a growing number of product innovation initiatives and rising personal disposable income will speed up the market's expansion.

What are the Major Risks for the Baby Hygiene Products Market?

The biggest market issue is consumer worries about safety and security. Allergies, infections, and contact with chemicals are side effects of counterfeit items that would further slow the market's growth rate. It is anticipated that barriers to market expansion will include high costs associated with research and development capabilities, a lack of adequate infrastructure, and a lack of awareness in developing nations.

Which is the Key Product in the Baby Hygiene Products Market?

In 2021, the baby toiletries/hair care category dominated the market. Due to improved baby hygiene practices, an increase in birth rates, and a rise in consumer disposable income, baby toiletries have seen an increase in adoption. With an increase in the proportion of working women and rising living standards in emerging economies, The most popular products include baby shampoos, conditioners, washes, and wipes because they are frequently used on an infant's skin. In addition to providing benefits like rapid hydration and rejuvenated skin, these products are simple to use and offer an efficient way to deal with problems like dryness, infections, and diaper rashes.

How is the Baby Hygiene Products Market performing in regions?

In 2021, the global baby hygiene products market was dominated by North America. The main factors influencing growth in North America are the region's high population density and the accessibility of a wide range of goods. Growing worries about newborn hygiene, health, and safety, as well as spending a significant sum on baby care products, are expected to boost market growth during the projected period. Major companies are utilizing various strategies to expand their market share and distribution network in this area. The demand for baby care products is anticipated to be supported by reputable product manufacturers in North America, including Unilever, Kimberly-Clark (KCWW), and Johnson & Johnson Consumer Inc., as well as the expanding infrastructure facilities for retailers.

Besides, the Asia Pacific is expected to grow significantly over the forecast period. APAC will hold the largest market share for baby hygiene products due to the expansion of the baby population, rising disposable incomes, and the expansion of vendor-led newborn hygiene awareness initiatives and campaigns. The requirement for the product has increased due to the growing number of parents who earn two incomes and their increased spending on baby hygiene products. Additionally, the rising birthrate has significantly boosted the industry, particularly in China and India. For instance, according to data provided by Business Today, of the estimated 4,00,000 infants born worldwide in May 2020, India is estimated to have contributed the most with 67,385 kids, followed by China with 46,299 babies.

What is the regulatory landscape for the Baby Hygiene Products Market?

Sales of various baby care goods are anticipated to increase as governments increase their prenatal and postnatal care spending. Many modern and specialty retail stores exist in nations like the U.K., Germany, and France.

What is the Market Size of Baby Hygiene Products regarding value?

The Baby Hygiene Products Market is anticipated to grow at a substantial CAGR of 4.10% in the upcoming years. The Global Baby Hygiene Products industry was estimated to be worth USD 18.7 billion in 2021 and was expected to be worth USD 23.8 billion by 2028.

What effect does COVID-19 have on the market for Baby Hygiene Products?

COVID-19 has negatively affected the market. Due to the lockout and restrictions, manufacturing companies and plants were compelled to close. Transportation and supply chain disruptions made the market more difficult. In other words, interruptions in the value chain, such as trade and transportation, raw material supply, personnel attrition, and inconsistent client demand, resulted in a pushback within the organization. Industry closures cut supply and shattered supply chains, making it difficult to fulfill expanding demand and lowering the market's growth pace even further. Since online and e-commerce platforms are becoming more widespread, e-commerce sales increased when some flexibility was offered.

Segmentation of Global Baby Hygiene Products Market-

Global Baby Hygiene Products Market – By Product

  • Baby Skin Care
  • Baby Moisturizer
  • Baby Face Cream
  • Baby Massage Oil
  • Baby Powder
  • Diaper Rash Cream
  • Baby Toiletries/Hair Care
  • Shampoo
  • Conditioner
  • Hair Oil
  • Baby Body Wash
  • Baby Wipes

Global Baby Hygiene Products Market – By Distribution Channel

  • Hypermarket & Supermarket
  • Pharmacy & Drugstores
  • Specialty Store
  • Online
  • Others

Global Baby Hygiene Products Market – By Region

  • North America
    • S.
    • Canada
  • Europe
    • Germany
    • France
    • K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Frequently asked questions about the global Baby Hygiene Products industry

COVID-19 is expected to negatively affect the global Baby Hygiene Products market.

North America accounted for the highest share of the global Baby Hygiene Products market.

The market's potential for expansion is being expanded by population growth. Additionally, the market growth rate is being directly impacted by the expansion and growth of the fast-moving consumer goods sector.

The baby toiletries/hair care segment had a major share in 2021, with more than 30% of the market revenue.

The hypermarket & supermarket segment had a major share in 2021, with more than 40% of the market revenue share.

Baby Hygiene Products Market Scope

Report Attribute Details
Market Value in 2021 USD 18.7 billion
Market Value in 2028 USD 23.8 billion
CAGR 4.10%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Nov 2016
Category:  Consumer Goods
Report ID:   58201
Report Format:   PDF
Pages:   120
Rating:    4.5 (70)
Delivery Time: 24 Hours to 48 Hours   
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