Denim Jeans Market By Product Type (Regular Fit, Slim-Fit, Loose Fit), By Consumer (Men, Women, Children), By Distribution Channel (Specialty Stores, Department Stores, Hypermarket and Supermarket, Online, Exclusive Stores), By Price Range (Economy, Standard, Premium, Super Premium) – Growth, Future Prospects and Competitive Analysis, 2019 - 2027

Increasing Influence of Western Culture to Boost the Denim Jeans Market

The denim jeans market worldwide is expected to grow with a CAGR of 3.9% during the forecast period from 2019 to 2027, starting at US$ 69.50 Bn in 2018. Denim has a unique style and appearance unmatched by any other apparel. More than 4.5 billion units of denim jeans have been sold worldwide as of 2018. The denim jeans market is expected to witness steady growth in the near future due to a rise in disposable income worldwide. Due to the increase in the influence of western culture on clothing styles, the growth of the denim jeans market is a prominent factor. Individuals consider denim jeans to be comfortable, durable, and easy, on account of which they prefer them. As a result of these factors, we are expecting steady growth in the near future.

Economy Jeans to Continue as the Market Leader

The economy segment holds the highest market share in the denim jeans industry, with more than 40% of the market revenue as of 2018. With growing spending on apparel and a rising number of consumers in urban and semi-urban areas, the standard segment is increasing. The recent trend of wearing casual clothes at the workplace is also helping the standard segment grow. Internet retailing has pushed prices down as consumers can easily purchase fashionable and value-for-money designs. As a result of these factors, we expect the standard segment to be the market leader during the forecast period.

Asia Pacific to Emerge as the Market Leader

In 2018, by revenue, Europe was the leader in the denim jeans market, followed by North America and Asia Pacific. Asia Pacific holds more than 1/3 share in terms of volume in the denim jeans market and led the market in 2018. Asia Pacific is expected to lead the denim jeans market during the forecast period due to the adoption of luxurious and casual garments by society. As disposable income is on the rise and people prefer premium products, the market for denim jeans is on the rise in Asia-Pacific. As a result of these factors, we are expecting steady growth in the region throughout the forecast period.

The global denim jeans market has a large number of global, regional, and country-specific players, making the market highly competitive. Major market players emphasize introducing new services. For instance, in 2017, companies like Levi Strauss & Co. launched their online virtual stylist feature on Levi.com and Facebook Messenger. This new feature will provide consumers with a personalized shopping experience 24 hours a day, seven days a week.

Some of the prominent players operating in the denim jeans market include Phillips-Van Heusen Corporation, Levi Strauss & Co., Kontoor Brands Inc. (Wrangler), Diesel SpA, Lee, Pepe Jeans London, True Religion Brand Jeans, Calvin Klein Inc., Guess Inc., Gucci, Gianni Versace S.r.l., Spykar, Pierre Balmain S.A., G-Star RAW, Lucky Brand Jeans, The Gap, Inc., Esprit Holdings, Inc., and

Historical and Forecast Period

This research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. The compound annual growth rate (CAGR) for each of the respective segments is calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The denim jeans market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of the global denim jeans market based on product type, consumer, distribution channel, price range, and geography. Key segments covered in the report are as follows:

Key questions are answered in this report

• What was the market size of denim jeans in 2018, and what is the forecast up to 2027?
• Which is the largest regional market by revenue for denim jeans?
• Which is the largest regional market by volume for denim jeans?
• What are the major trends followed in overall denim jeans across different regions?
• What are the key market trends and high-growth opportunities observed in the denim jeans market?
• What are the drivers of the denim jeans market?
• Who are the key denim jeans companies leading the market?
• What are the key strategies adopted by the leading denim jeans companies in the market?

Unique data points of this report

• Statistics on the apparel industry worldwide
• Recent trends across different regions in terms of the adoption of denim jeans
• Notable developments are going on in the denim jeans industry.
• attractive investment proposition for the denim jeans segment as well as the geography
• Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

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