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Household Appliances: Market Growth, Future Prospects & Competitive Analysis, 2016-2023


Energy-efficiency of the products and change in buying behavior of consumer for household appliances are key areas to be focused by manufacturers in order to gain competitive advantage. Companies operating in the global household appliances market are keen on developing energy-efficient products, designing customized products and improving distribution channels to cater to the demand for household appliances. Since, the household appliances market is fragmented in nature, maintaining a strong foothold in regional as well as international market is of utmost importance.

In developed as well as developing countries, household appliances market is anticipated to record considerable growth. Replacement demand for household appliances especially in developed countries, technological advancements encouraging upgrades and increasing disposable income of consumers leading to preference for products such as dishwashers and microwaves are some of the factors strengthening household appliances market growth in the near future. Also, adoption of premium household appliances among consumers is growing rapidly, which is supported by increasing consumer spending on consumer appliances and increasing urbanization.

In terms of volume sales, North America holds highest share, followed by Asia Pacific and Europe. However in terms of value sales, household appliances market in Asia Pacific is expected to witness highest CAGR during the forecast period. This is attributed to changing consumer lifestyle, increasing per capita expenditure, rising urban population and introduction of technically advanced products by manufacturers in the region.

The global household appliances market is segmented on the following bases:

  • Product Type
    • Refrigeration
      • Built-in Refrigerators
      • Side-by-Side Refrigerators
    • Laundry/Washing
      • Washing Machines
      • Dryers
      • Condenser Dryers
    • Dishwashing
      • Built-in Dishwashing
      • Freestanding Dishwashing
    • Cooking
      • Freestanding Cookers
      • Ovens
      • Coffee Makers
      • Warming Drawers
      • Others
    • Home Comfort
    • Others
  • Distribution Channel
    • Offline
    • Online
  • Geography
    • North America
      • US
      • Canada
    • Europe
      • UK
      • Germany
      • Rest of Europe
    • Asia-Pacific
      • Japan
      • China
      • Rest of APAC
    • Latin America
    • Middle East and Africa

Key Players Identified for Household Appliances Market Include but are Not Limited to:

BSH HAUSGERÄTE GmbH, Hitachi, Ltd., Haier Inc., Mitsubishi Electric, Panasonic Corporation, GE Appliances (a Haier Company), Jiangsu Little Swan Group, Concord, Gorenje Group, AB Electrolux, LG Corporation, Fisher & Paykel Appliances, Toshiba Corporation, Samsung Electronics Co., Ltd.

This report offers:

  • An overview of the global markets for household appliances
  • Market trends assessment for the period 2013-2023, with historical information for 2013 & 2014, and projections through 2023, with respective CAGRs during 2016-2023
  • Qualitative assessment tools such as market drivers, challenges and future prospects for household appliances
  • Market competition scrutiny tools such as market share analysis, fractal map assessment, attractive investment proposition
  • Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics
  • A general overview of the industry structure
  • Company profiles highlighting key information about the major players operating in the household appliances market
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