Market Overview
Mobile phones have become an integral part of our daily lives, with a large number of people relying on them for communication, entertainment, and information. However, it is worth contemplating the inner workings of these devices. The answer lies in the intricate combination of various parts and components that are utilized in the manufacturing and assembly of mobile phones.
Some of the key components that make up a mobile phone include a circuit board, microphone, display, speaker, SIM card holder, buzzer, vibrator, monitor battery, and antenna. Among these, the circuit board plays a crucial role as it acts as the device’s brain. Its responsibility is to convert digital signals to analog and vice versa, thus ensuring the smooth functioning of the phone.
In recent years, India has experienced significant growth in mobile phone component manufacturing. With the government’s focus on promoting domestic manufacturing through the ‘Make in India’ movement, numerous manufacturers have begun investing in new technologies to produce innovative and high-quality mobile phone components.
This shift towards local production not only reduces dependence on imports but also creates employment opportunities and boosts the overall economy. Moreover, it allows for better control over the quality and cost of components, ultimately leading to more affordable mobile phones for the masses.
Additionally, with India being one of the largest and fastest-growing smartphone markets globally, there is tremendous potential for growth in the mobile component manufacturing sector. The rising demand for smartphones and other electronic devices has resulted in an increased need for high-quality components, making it a highly lucrative market for manufacturers.
Furthermore, the Indian government’s initiatives, such as the Phased Manufacturing Program (PMP) and Modified Special Incentive Package Scheme (M-SIPS), have provided incentives to domestic manufacturers, encouraging them to invest in research and development and enhance their capabilities. Consequently, there has been an upsurge in the production of indigenously manufactured components, further bolstering the market.
Key market trends and drivers
India, currently holding the position of the second-largest global manufacturer of mobile phones, has experienced exponential growth in this sector. This progression is due to an increase in internet penetration, mounting disposable incomes, and a growing base of tech-savvy consumers. The burgeoning demand for mobile phones has resulted in the rapid development of domestic manufacturing and assembly units across the country.
The inception of feature phones in the last decade of the 20th century established a solid market presence, which was further stimulated with the introduction of smartphones. The upsurge in internet services, coupled with the tech-savvy nature of the urban population, has driven the demand for mobile phone components to new heights.
India’s demographic profile, characterized by a large young population, a strong working-age demographic, an increasing number of working women, and a growing middle class, has given rise to new social, technological, and economic trends. These trends are significantly influencing mobile phone adoption and, consequently, the mobile component manufacturing sector.
The availability of unskilled, semi-skilled, and skilled labor in major manufacturing states, combined with the relatively low cost of labor, attracts investors to India’s smartphone manufacturing industry. Furthermore, continuous technological advancements are pressuring mobile phone manufacturers to reduce the product lifecycle, thereby frequently introducing new products for both first-time and replacement consumers. This trend fuels the demand for basic mobile phone components such as printed circuit boards (PCBs), connectors, plastics, metals, and acoustics.
With the Indian government’s business-friendly initiatives, the country is expected to witness a swift inflow of foreign investments in the coming years. For instance, the recent inauguration of the world’s largest mobile phone factory in Noida, Uttar Pradesh, by Samsung has further boosted the mobile phone manufacturing industry in the country. In addition to Samsung, several Chinese mobile phone manufacturers are expected to expand their manufacturing capacity or establish new plants in India during the forecast period.
While most mobile phone manufacturers in India are currently focused on assembly applications, the growing number of favorable government schemes is prompting manufacturers to invest in local value addition and indigenous research. The future of the Indian mobile component manufacturing and assembly market is, therefore, poised for significant growth.
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Market Insights
The market size for mobile components manufacturing and assembly in India was valued at US$ 53 Billion in 2022. Based on the extensive analysis, Credence Research anticipates the market to escalate to US$ 136 Billion by 2028, displaying a Compound Annual Growth Rate (CAGR) of 16.5% through the forecast period of 2024-2028.
Key market challenges
The Indian mobile component manufacturing sector is currently witnessing substantial growth; however, it does face certain challenges. Among the primary obstacles is the absence of a robust local supply chain, necessitating dependence on imports for critical components. Such reliance can lead to production delays and increased costs.
Moreover, the sector grapples with the scarcity and high cost of skilled labor. Despite a large labor pool, finding workers with the requisite expertise and experience poses difficulties, negatively impacting manufacturing unit quality and productivity.
Another challenge pertains to the exorbitant expenses associated with setting up manufacturing facilities. Steep fixed costs, including land, machinery, and infrastructure, deter many potential investors.
Additionally, the sector remains susceptible to fluctuations in foreign exchange rates as a significant portion of its components are imported. A weak Indian rupee can escalate component costs, affecting manufacturers’ profitability.
Lastly, manufacturers face the challenge of rapidly evolving mobile phone technology. The short product lifecycle and constant need for upgrades make it arduous to keep pace, particularly in terms of developing and manufacturing new components. This constant demand for innovation and adaptation presents a significant hurdle for many manufacturers.
Competitive Analysis
The Indian mobile component manufacturing and assembly market is a highly competitive landscape, marked by the presence of numerous players, both small and big, who compete on various factors such as pricing and quality.
Some of the leading players operating in this market include
- Samsung Electronics Co. Ltd.,
- Xiaomi Corporation,
- Lenovo Group Ltd.,
- Micromax Informatics Limited,
- Oppo Guangdong Mobile Communications Co. Ltd.,
- Vivo Mobile Communications Co. Ltd.,
- Lava International Limited,
- Karbonn Mobiles,
- Intex Technologies.
These companies have established themselves in the market with their extensive product portfolios, innovative technologies, and strategic initiatives. Samsung Electronics Co. Ltd., for instance, has enhanced its market position with the inauguration of the world’s largest mobile phone factory in Noida, Uttar Pradesh. Similarly, Chinese brands like Xiaomi, Oppo, and Vivo have made significant strides in the Indian market with their high-quality and competitively priced products.
However, as a result of the Indian government’s advantageous schemes, manufacturers are increasingly aiming for local value addition and indigenous research, which is intensifying competition in this market. Each player in the market is constantly striving for innovation, pushing the boundaries of mobile technology to meet the evolving demands of consumers and stay ahead in the race.
This comprehensive report provides a deep insight into the Indian mobile component manufacturing and assembly market, covering all its essential aspects. From a macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, and more This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and anyone planning to stake a claim or venture into the mobile component manufacturing and assembly industry.
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Segment Analysis
Credence Research delivers an examination of the primary trends for each sub-category of the Indian mobile component manufacturing and assembly market report. They provide predictions at both the national and state levels for the period from 2023 to 2028. Their report segregates the market based on mobile classification, mobile components, and aspects of assembly and domestic manufacturing.
Mobiles have been classified into
- Smartphones,
- Feature Phones
- Other Phones.
Smartphones are the most prevalent category, comprising more than half the total market. Several government policies and regulations have fostered the expansion of smartphone manufacturing in the region.
Mobile components are categorized as
- Main Board and Sensor Flex,
- Display/Touchscreen,
- Camera (Primary/Secondary),
- Battery Pack
The Main Board and Sensor Flex occupy the largest market share and are the primary mobile component segments. Other significant segments consist of display/touchscreen, camera (primary/secondary), battery pack, and others.
The assembly of mobile components dominates the segment of assembly and domestic manufacturing. To encourage local production, the Indian government has launched several programs, such as Make in India and PMP.
Geographically, Uttar Pradesh holds the lead in the Indian mobile component manufacturing and assembly market. The improved industrial framework and access to the consumer markets of the National Capital Region have drawn various manufacturers to the area. Other significant states include Andhra Pradesh, Telangana, and others.