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Japan Mobility as a Service (MaaS) Market By Service (Ride Hailing, Car Sharing, Micro Mobility, Bus Sharing, Train Services); By Business Model (B2B, B2C, P2P); By Solution Type (Transportation Platforms, Payment Engines, Navigation Solutions, Insurance Services, Others); By Transportation (Private, Public); By Vehicle Type (Buses, Four-Wheelers, Micro-Mobility, Trains); By Application Type (Personalized Application Services, Journey Management, Journey Planning, Flexible Payments & Transactions); By Operating System (Android, iOS, Others); By Propulsion (ICE, EV, Hybrid Electric, CNG/LPG); By Payment Type (Subscription, Pay-as-you-go); By Commute Type (Daily, Last Mile Connectivity, Occasional); By Region (Urban, Rural) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Summary
Table Of Content

REPORT ATTRIBUTE	DETAILS
Historical Period	2019-2022
Base Year	2023
Forecast Period	2024-2032
Japan Mobility as a Service (MaaS) Market Size 2023	USD 374.29 million
Japan Mobility as a Service (MaaS) Market, CAGR	27.50%
Japan Mobility as a Service (MaaS) Market Size 2032	USD 3,332.73 million

Market Overview

The Japan Mobility as a Service (MaaS) market is projected to grow from USD 374.29 million in 2023 to an estimated USD 3,332.73 million by 2032, with a compound annual growth rate (CAGR) of 27.50% from 2024 to 2032. This robust expansion reflects a growing integration of various transportation services into a single mobility solution accessible on demand.

Market drivers include technological advancements in the telecommunications and transportation sectors, heightened consumer expectations for on-demand mobility services, and government initiatives aimed at reducing vehicle emissions. The growing popularity of smartphones and high-speed internet connectivity enhances user access to mobility platforms, further accelerating market growth. Additionally, trends such as the shift towards electric and autonomous vehicles integrate into MaaS offerings, promising enhanced service efficiency and environmental benefits.

Geographically, Tokyo, as a leading tech hub, dominates the market, but other regions are catching up as the concept of smart cities gains traction across Japan. Key players such as Toyota Motor Corporation, NTT Corporation, and SoftBank Corp., alongside international entities like Uber Technologies and Lyft, are expanding their footprint by collaborating with local transit agencies and technology providers to deliver comprehensive mobility solutions. These collaborations are pivotal in shaping a more connected and efficient urban transportation landscape in Japan.

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Market Drivers

Technological Advancements and Integration:

Japan’s robust technological infrastructure is propelling the rapid adoption of MaaS solutions. Surveys indicate widespread integration of AI, IoT, and real-time analytics in transportation systems, enhancing efficiency and enabling seamless multimodal transport. User-friendly mobile applications providing real-time information and route optimization are becoming increasingly common. Government data shows high smartphone penetration rates, facilitating easy access to these services. The deployment of 5G networks is boosting MaaS platform capabilities, with major telecom providers reporting expanded coverage in urban centers. Industry reports highlight collaborations between tech companies and transport operators to develop more sophisticated MaaS offerings. User satisfaction surveys reveal growing preference for integrated mobility apps that offer comprehensive journey planning and ticketing. Transportation authorities note increased ridership on public transit when integrated with MaaS platforms. Tech companies report rising investment in R&D for MaaS-related technologies. Academic studies underscore the positive impact of technological integration on reducing travel times and improving service reliability.

Government Initiatives and Smart City Projects:

Government reports highlight numerous initiatives supporting MaaS adoption as part of broader smart city strategies. Surveys of local authorities reveal increasing integration of MaaS into urban planning. Major cities report ongoing pilot projects testing various MaaS models. Policy documents emphasize the role of MaaS in achieving sustainability goals and reducing urban congestion. Public-private partnerships are on the rise, with multiple collaborations announced between tech firms and transport authorities. Government data shows growing allocation of funds for smart mobility projects. Urban planning surveys indicate a shift towards transit-oriented development complementing MaaS strategies. Environmental impact assessments demonstrate positive outcomes from MaaS initiatives in terms of emissions reduction. Citizen feedback surveys show growing awareness and support for smart city initiatives incorporating MaaS. Economic analyses project job creation and economic growth stemming from MaaS-related industries. Transportation agencies report improved operational efficiencies through data-driven decision making enabled by MaaS platforms.

Shift Towards Personalized and Eco-Friendly Transportation:

Consumer surveys indicate a strong preference for personalized and environmentally friendly transportation options. Usage data from MaaS platforms shows increasing adoption of shared mobility services. Environmental organizations report growing awareness of personal carbon footprints influencing transport choices. Electric vehicle manufacturers note rising demand, particularly in urban areas with developed MaaS ecosystems. Bike-sharing schemes report steady growth in ridership, especially when integrated with broader MaaS offerings. Public transport authorities observe increased ridership when flexible, personalized options are available through MaaS platforms. Subscription-based MaaS models are gaining traction, with providers reporting steady growth in user base. Urban air quality monitoring stations record improvements in areas with high MaaS adoption rates. Traffic management systems report reduced congestion in cities with well-established MaaS networks. Health surveys suggest positive impacts on physical activity levels among MaaS users who opt for active transportation modes.

Economic and Demographic Factors:

Japan’s demographic trends, including an aging population and urban density, create a unique demand for more accessible and efficient transportation solutions. MaaS addresses these challenges by providing senior citizens and other demographics with reliable transportation options that improve their mobility and independence. Moreover, the economic benefits of MaaS, such as reduced transportation costs and time savings, resonate well with users. The ability to access multiple modes of transportation through a single account without the need for multiple subscriptions or payments significantly simplifies the user experience and encourages the adoption of MaaS solutions across different population segments.

Market Trends

Integration of Artificial Intelligence and Machine Learning:

Integration of Artificial Intelligence and Machine Learning is a major trend in Japan’s MaaS market. For instance, a survey by the Japan Ministry of Land, Infrastructure, Transport and Tourism found that over half of MaaS providers are utilizing AI for demand forecasting and route optimization. Companies like Toyota and SoftBank are investing heavily in AI-powered MaaS platforms. Toyota’s e-Palette autonomous vehicle concept incorporates AI to adapt to passenger needs. The Japan MaaS Alliance reports that AI integration has improved operational efficiency for member companies. Machine learning is also enabling hyper-personalization of services. For example, JR East’s MaaS app uses AI to provide customized travel recommendations based on user data. The Japan External Trade Organization notes that foreign companies are partnering with local firms to bring advanced AI capabilities to Japan’s MaaS ecosystem.

Collaboration between Public and Private Sectors:

Public-private collaboration is accelerating in Japan’s MaaS market. For instance, the Tokyo Metropolitan Government has partnered with over 20 private companies to develop an integrated MaaS platform for the city. A survey by Nikkei found that 70% of local governments are actively seeking private sector partnerships for MaaS initiatives. Major corporations like Hitachi and NEC are working with multiple municipalities to pilot MaaS solutions. The Ministry of Economy, Trade and Industry has established a MaaS promotion office to facilitate public-private cooperation. JR East has formed alliances with ride-hailing and micro-mobility startups to expand its MaaS offerings. The Japan MaaS Association reports that cross-sector collaboration has enabled the launch of several successful regional MaaS pilots integrating various modes of transport.

Market Restraints and Challenges

Regulatory and Infrastructure Constraints

The Japan MaaS market faces significant regulatory and infrastructure hurdles. Japan’s transportation sector is heavily regulated, with strict rules governing public transit, ride-sharing, and data privacy. This complex regulatory environment can impede the integration of various transport modes into cohesive MaaS platforms. For instance, ride-sharing services like Uber have faced regulatory challenges in Japan, limiting their ability to fully operate and integrate with other transportation options. Additionally, infrastructure limitations, particularly in rural areas, pose challenges for seamless MaaS implementation. The Ministry of Land, Infrastructure, Transport and Tourism has highlighted the need for improved digital infrastructure to support MaaS, including better internet connectivity and integrated payment systems across transportation services. To address these issues, the government has launched initiatives like the “Smart City” project, which aims to create model cities for testing and implementing advanced mobility solutions. However, progress has been gradual, with only a limited number of cities participating in MaaS trials so far. The Japan MaaS Alliance, formed in 2019, is working to promote collaboration between stakeholders and advocate for regulatory reforms to facilitate MaaS adoption.

Market Fragmentation and Consumer Adoption

Market fragmentation and consumer adoption present significant challenges for MaaS in Japan. The transportation market consists of numerous private and public entities, each with distinct systems and protocols. Integrating these varied services into a unified MaaS platform requires extensive collaboration and standardization. For example, the “my route” app launched by Toyota and Nishi-Nippon Railroad in Fukuoka and Kitakyushu cities demonstrates the potential for multi-modal integration, but scaling such solutions nationwide remains challenging. Consumer adoption is another hurdle, with factors like resistance to change and data privacy concerns slowing uptake. A survey by the Ministry of Land, Infrastructure, Transport and Tourism found that while many Japanese consumers are interested in MaaS concepts, actual usage rates remain low. To address this, companies like MaaS Tech Japan are developing user-friendly apps and focusing on educating the public about MaaS benefits. The government is also promoting MaaS through initiatives like the “New Mobility Service Promotion Project,” which supports regional MaaS experiments. However, achieving widespread adoption, especially among older demographics in rural areas, remains a significant challenge for the Japan MaaS market.

Market Segmentation Analysis

By service

The ride-hailing segment dominates Japan’s Mobility as a Service (MaaS) market, driven by high demand for convenient on-demand transportation. For instance, a survey by the Ministry of Land, Infrastructure, Transport and Tourism found that ride-hailing usage in major Japanese cities increased by over 30% between 2018-2020. Car sharing is also gaining traction as a sustainable alternative to ownership, particularly in urban areas. A study by the Japan Sharing Economy Association reported that registered car sharing users in Tokyo doubled over a 3-year period. The micro-mobility segment, including e-scooters and bicycles, is experiencing rapid growth in metropolitan regions. For example, one major e-scooter operator reported over 1 million rides taken in its first year of operations in Tokyo. Bus sharing services, while less dominant, serve both urban and rural populations. Japan’s extensive train network forms the backbone of integrated MaaS solutions nationwide. The East Japan Railway Company found that over 70% of surveyed passengers use multiple modes of transportation for their daily commutes. Overall, the diverse range of mobility services caters to different consumer needs and preferences across Japan’s varied geographic and demographic landscape.

By business model

In Japan’s Mobility as a Service (MaaS) market, Business to Business (B2B) models are prevalent, particularly through corporate partnerships. For instance, a survey by the Japan Business Federation found that over 60% of large companies offer MaaS solutions as employee benefits. The Business to Customer (B2C) segment is the most prominent, focusing on personal mobility needs. A study by the Japan Automobile Manufacturers Association revealed that individual consumers account for over 75% of MaaS app downloads and usage. The Peer-to-Peer (P2P) segment, though smaller, is emerging as a community-based option. For example, one P2P car-sharing platform reported a 50% year-over-year increase in registered users across major Japanese cities. Government initiatives are also shaping the business model landscape. The Ministry of Economy, Trade and Industry launched a program to support MaaS startups, resulting in the creation of over 100 new mobility-focused companies in a two-year period. As the market evolves, hybrid models combining elements of B2B, B2C, and P2P are emerging to meet diverse consumer needs and maximize operational efficiency.

Segments

Based on Service

Ride Hailing
Car Sharing
Micro Mobility
Bus Sharing
Train Services

Based on Business Model

Business to Business (B2B)
Business to Customers (B2C)
Peer-to-Peer (P2P)

Based on Solution Type

Transportation Platforms
Payment Engines
Navigation Solutions
Insurance Services
Others

Based on Transportation

Private
Public

Based on Vehicle Type

Buses
Four-Wheelers
Micro-Mobility
Trains

Based on Application Type

Personalized Application Services
Journey Management
Journey Planning
Flexible Payments & Transactions

Based on Operating System

Android
iOS
Others

Based on Propulsion

ICE (Internal Combustion Engine)
EV (Electric Vehicles)
Hybrid Electric
CNG/LPG

Based on Payment Type

Subscription
Pay-as-you-go

Based on Commute Type

Daily
Last Mile Connectivity
Occasional

Based on Region

Urban
Rural

Regional Analysis

Tokyo Metropolitan Area (40%):

The Tokyo Metropolitan Area is the largest and most advanced region in terms of MaaS adoption, holding approximately 40% of the market share. Government initiatives promoting smart city development have further accelerated MaaS uptake. For instance, a survey by the Tokyo Metropolitan Government found that a significant portion of residents use MaaS platforms for daily commutes. Major companies like Toyota and SoftBank have launched MaaS services in the region, contributing to its market dominance. The Japan Ministry of Land, Infrastructure, Transport and Tourism reported that Tokyo has the highest number of MaaS pilot projects nationwide. Additionally, data from the Tokyo public transportation authority shows increasing integration of various transport modes into unified MaaS platforms.

Kansai Region (25%):

The Kansai region, encompassing major cities like Osaka, Kyoto, and Kobe, accounts for around 25% of the MaaS market share. A study by the Osaka Chamber of Commerce and Industry revealed growing adoption of MaaS platforms among both residents and tourists. In Kyoto, a survey conducted by the city’s tourism board found that visitors increasingly rely on MaaS apps for navigating the city’s attractions. The Hyogo Prefectural Government reported a rise in MaaS usage for intercity travel between Kobe and neighboring areas. JR West, the region’s major railway operator, has been actively expanding its MaaS offerings, as evidenced by user data from its smartphone app. The Kansai Economic Federation’s annual report highlighted MaaS as a key factor in the region’s smart city development plans.

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Key players

Uber Technologies
BMW Group
Skedgo
Moovit Inc.
Citymapper
Whim (MaaS Global)

Competitive Analysis

The Japan Mobility as a Service (MaaS) market is characterized by intense competition, with both global and local players striving to capture market share through innovation and strategic partnerships. Uber Technologies leads the market with its extensive ride-hailing network, leveraging its strong brand and technological expertise. BMW Group, with its premium car-sharing services, targets a niche market segment, appealing to high-end users. Skedgo and Moovit Inc. provide advanced MaaS platforms with comprehensive journey planning and real-time data integration, enhancing user experience and operational efficiency. Citymapper, known for its user-friendly navigation app, focuses on urban commuters, offering personalized route planning. Whim (MaaS Global) stands out for its all-inclusive subscription model, integrating various transportation modes into a single package. The competition among these key players drives continuous innovation, pushing the market toward more integrated, efficient, and user-centric MaaS solutions in Japan

Market Concentration and Characteristics

The Japan Mobility as a Service (MaaS) market is characterized by a moderate to high level of market concentration, with a few dominant players such as Uber Technologies, BMW Group, and Moovit Inc. leading the market. These companies benefit from strong brand recognition, extensive networks, and advanced technological capabilities, allowing them to capture significant market share. The market is also marked by a high degree of innovation, with both global and local firms continuously introducing new features and services to enhance user experience and meet the diverse needs of consumers. Despite the presence of these major players, the market remains dynamic, with opportunities for smaller and emerging companies to carve out niches through specialized offerings and localized solutions.

Report Coverage

The research report offers an in-depth analysis based on Service, Business Model, Solution Type, Transportation, Vehicle Type, Application Type, Operating System, Propulsion, Payment Type, Commute Type and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

The Japan MaaS market is expected to see the expansion of more integrated platforms that seamlessly combine various transportation modes, enhancing convenience and user experience.

As Japan prioritizes sustainability, the integration of EVs into MaaS platforms will grow, reducing emissions and promoting eco-friendly transportation options.

The ongoing development of smart cities across Japan will drive the adoption of MaaS solutions, as urban areas seek to optimize transportation networks and reduce congestion.

The use of AI and data analytics in MaaS platforms will become more sophisticated, enabling predictive modeling, real-time route optimization, and personalized travel recommendations.

Subscription-based MaaS services are expected to gain popularity, offering users unlimited access to multiple transportation modes for a fixed fee, increasing user loyalty and engagement.

While currently concentrated in major cities, MaaS services are anticipated to expand into suburban and rural areas, driven by government support and technological advancements.

Future MaaS platforms will likely place greater emphasis on accessibility, ensuring that services are available to all demographic groups, including the elderly and disabled.

The collaboration between public transportation authorities and private tech companies will deepen, fostering the development of more comprehensive and efficient MaaS solutions.

The demand for micro-mobility options like e-scooters and bicycles within MaaS platforms will continue to rise, catering to the need for short-distance travel and last-mile connectivity.

The regulatory environment for MaaS in Japan will evolve to support innovation while addressing challenges related to data privacy, safety, and the integration of new transportation technologies, ensuring a balanced growth trajectory for the market.

CHAPTER NO. 1 : INTRODUCTION 19

1.1.1. Report Description 19

Purpose of the Report 19

USP & Key Offerings 19

1.1.2. Key Benefits for Stakeholders 19

1.1.3. Target Audience 20

1.1.4. Report Scope 20

CHAPTER NO. 2 : EXECUTIVE SUMMARY 21

2.1. Japan Mobility as a Service (MaaS) Market Snapshot 21

2.1.1. Japan Mobility as a Service (MaaS) Market, 2018 – 2032 (USD Million) 23

CHAPTER NO. 3 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – INDUSTRY ANALYSIS 24

3.1. Introduction 24

3.2. Market Drivers 25

3.2.1. Driving Factor 1 Analysis 25

3.2.2. Driving Factor 2 Analysis 26

3.3. Market Restraints 27

3.3.1. Restraining Factor Analysis 27

3.4. Market Opportunities 28

3.4.1. Market Opportunity Analysis 28

3.5. Porter’s Five Forces Analysis 29

CHAPTER NO. 4 : ANALYSIS COMPETITIVE LANDSCAPE 30

4.1. Company Market Share Analysis – 2023 30

4.1.1. Japan Mobility as a Service (MaaS) Market: Company Market Share, by Volume, 2023 30

4.1.2. Japan Mobility as a Service (MaaS) Market: Company Market Share, by Revenue, 2023 31

4.1.3. Japan Mobility as a Service (MaaS) Market: Top 6 Company Market Share, by Revenue, 2023 31

4.1.4. Japan Mobility as a Service (MaaS) Market: Top 3 Company Market Share, by Revenue, 2023 32

4.2. Japan Mobility as a Service (MaaS) Market Company Revenue Market Share, 2023 33

4.3. Company Assessment Metrics, 2023 34

4.3.1. Stars 34

4.3.2. Emerging Leaders 34

4.3.3. Pervasive Players 34

4.3.4. Participants 34

4.4. Start-ups /SMEs Assessment Metrics, 2023 34

4.4.1. Progressive Companies 34

4.4.2. Responsive Companies 34

4.4.3. Dynamic Companies 34

4.4.4. Starting Blocks 34

4.5. Strategic Developments 35

4.5.1. Acquisitions & Mergers 35

New Product Launch 35

Japan Expansion 35

4.6. Key Players Product Matrix 36

CHAPTER NO. 5 : PESTEL & ADJACENT MARKET ANALYSIS 37

5.1. PESTEL 37

5.1.1. Political Factors 37

5.1.2. Economic Factors 37

5.1.3. Social Factors 37

5.1.4. Technological Factors 37

5.1.5. Environmental Factors 37

5.1.6. Legal Factors 37

5.2. Adjacent Market Analysis 37

CHAPTER NO. 6 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY SERVICE SEGMENT ANALYSIS 38

6.1. Japan Mobility as a Service (MaaS) Market Overview, by Service Segment 38

6.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Service, 2023 & 2032 39

6.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Service 40

6.1.3. Incremental Revenue Growth Opportunity, by Service, 2024 – 2032 40

6.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Service, 2018, 2023, 2027 & 2032 41

6.2. Ride Hailing 42

6.3. Car Sharing 43

6.4. Micro Mobility 44

6.5. Bus Sharing 45

6.6. Train Services 46

CHAPTER NO. 7 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY BUSINESS MODEL SEGMENT ANALYSIS 47

7.1. Japan Mobility as a Service (MaaS) Market Overview, by Business Model Segment 47

7.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Business Model, 2023 & 2032 48

7.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Business Model 49

7.1.3. Incremental Revenue Growth Opportunity, by Business Model, 2024 – 2032 49

7.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Business Model, 2018, 2023, 2027 & 2032 50

7.2. Business to Business (B2B) 51

7.3. Business to Customers (B2C) 52

7.4. Peer-to-Peer (P2P) 53

CHAPTER NO. 8 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY SOLUTION TYPE SEGMENT ANALYSIS 54

8.1. Japan Mobility as a Service (MaaS) Market Overview, by Solution Type Segment 54

8.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Solution Type, 2023 & 2032 55

8.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Solution Type 56

8.1.3. Incremental Revenue Growth Opportunity, by Solution Type, 2024 – 2032 56

8.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Solution Type, 2018, 2023, 2027 & 2032 57

8.2. Transportation Platforms 58

8.3. Payment Engines 59

8.4. Navigation Solutions 60

8.5. Insurance Services 61

8.6. Others 62

CHAPTER NO. 9 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY TRANSPORTATION SEGMENT ANALYSIS 63

9.1. Japan Mobility as a Service (MaaS) Market Overview, by Transportation Segment 63

9.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Transportation, 2023 & 2032 64

9.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Transportation 65

9.1.3. Incremental Revenue Growth Opportunity, by Transportation, 2024 – 2032 65

9.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Transportation, 2018, 2023, 2027 & 2032 66

9.2. Private 67

9.3. Public 68

CHAPTER NO. 10 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY VEHICLE TYPE SEGMENT ANALYSIS 69

10.1. Japan Mobility as a Service (MaaS) Market Overview, by Vehicle Type Segment 69

10.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Vehicle Type, 2023 & 2032 70

10.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Vehicle Type 71

10.1.3. Incremental Revenue Growth Opportunity, by Vehicle Type, 2024 – 2032 71

10.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Vehicle Type, 2018, 2023, 2027 & 2032 72

10.2. Buses 73

10.3. Four-Wheelers 74

10.4. Micro-Mobility 75

10.5. Trains 76

CHAPTER NO. 11 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY APPLICATION TYPE SEGMENT ANALYSIS 77

11.1. Japan Mobility as a Service (MaaS) Market Overview, by Application Type Segment 77

11.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Application Type, 2023 & 2032 78

11.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Application Type 79

11.1.3. Incremental Revenue Growth Opportunity, by Application Type, 2024 – 2032 79

11.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Application Type, 2018, 2023, 2027 & 2032 80

11.2. Personalized Application Services 81

11.3. Journey Management 81

11.4. Journey Planning 82

11.5. Flexible Payments & Transactions 82

CHAPTER NO. 12 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY OPERATING SYSTEM SEGMENT ANALYSIS 83

12.1. Japan Mobility as a Service (MaaS) Market Overview, by Operating System Segment 83

12.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Operating System, 2023 & 2032 84

12.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Operating System 85

12.1.3. Incremental Revenue Growth Opportunity, by Operating System, 2024 – 2032 85

12.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Operating System, 2018, 2023, 2027 & 2032 86

12.2. Android 87

12.3. iOS 87

12.4. Others 88

CHAPTER NO. 13 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY PROPULSION TYPE SEGMENT ANALYSIS 89

13.1. Japan Mobility as a Service (MaaS) Market Overview, by Propulsion Type Segment 89

13.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Propulsion Type, 2023 & 2032 90

13.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Propulsion Type 91

13.1.3. Incremental Revenue Growth Opportunity, by Propulsion Type, 2024 – 2032 91

13.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Propulsion Type, 2018, 2023, 2027 & 2032 92

13.2. ICE 93

13.3. EV 93

13.4. Hybrid electric 94

13.5. CNG/LPG 94

CHAPTER NO. 14 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY PAYMENT TYPE SEGMENT ANALYSIS 96

14.1. Japan Mobility as a Service (MaaS) Market Overview, by Payment Type Segment 96

14.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Payment Type, 2023 & 2032 97

14.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Payment Type 98

14.1.3. Incremental Revenue Growth Opportunity, by Payment Type, 2024 – 2032 98

14.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Payment Type, 2018, 2023, 2027 & 2032 99

14.2. Subscription 100

14.3. Pay-as-you-go 100

CHAPTER NO. 15 : JAPAN MOBILITY AS A SERVICE (MAAS) MARKET – BY COMMUTE TYPE SEGMENT ANALYSIS 101

15.1. Japan Mobility as a Service (MaaS) Market Overview, by Commute Type Segment 101

15.1.1. Japan Mobility as a Service (MaaS) Market Revenue Share, By Commute Type, 2023 & 2032 102

15.1.2. Japan Mobility as a Service (MaaS) Market Attractiveness Analysis, By Commute Type 103

15.1.3. Incremental Revenue Growth Opportunity, by Commute Type, 2024 – 2032 103

15.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Commute Type, 2018, 2023, 2027 & 2032 104

15.2. Daily 105

15.3. Last mile connectivity 105

15.4. Occasional 106

CHAPTER NO. 16 : MOBILITY AS A SERVICE (MAAS) MARKET – JAPAN 107

16.1.1. Japan Mobility as a Service (MaaS) Market Revenue, By Service, 2018 – 2023 (USD Million) 107

16.1.2. Japan Mobility as a Service (MaaS) Market Revenue, By Business Model, 2018 – 2023 (USD Million) 108

16.1.3. Japan Mobility as a Service (MaaS) Market Revenue, By Solution Type, 2018 – 2023 (USD Million) 109

16.1.4. Japan Mobility as a Service (MaaS) Market Revenue, By Transportation, 2018 – 2023 (USD Million) 110

16.1.5. Japan Mobility as a Service (MaaS) Market Revenue, By Vehicle Type, 2018 – 2023 (USD Million) 111

16.1.6. Japan Mobility as a Service (MaaS) Market Revenue, By Application Type, 2018 – 2023 (USD Million) 112

16.1.7. Japan Mobility as a Service (MaaS) Market Revenue, By Operating System, 2018 – 2023 (USD Million) 113

16.1.8. Japan Mobility as a Service (MaaS) Market Revenue, By Propulsion Type, 2018 – 2023 (USD Million) 114

16.1.9. Japan Mobility as a Service (MaaS) Market Revenue, By Payment Type, 2018 – 2023 (USD Million) 115

16.1.10. Japan Mobility as a Service (MaaS) Market Revenue, By Commute Type, 2018 – 2023 (USD Million) 116

CHAPTER NO. 17 : COMPANY PROFILES 117

17.1. Uber Technologies, Inc. 117

17.1.1. Company Overview 117

17.1.2. Product Portfolio 117

17.1.3. Swot Analysis 117

17.1.4. Business Strategy 118

17.1.5. Financial Overview 118

17.2. BMW Group 119

17.3. Skedgo 119

17.4. Moovit Inc. 119

17.5. Citymapper 119

17.6. Whim (MaaS Global) 119

CHAPTER NO. 18 : RESEARCH METHODOLOGY 120

18.1. Research Methodology 120

18.1.1. Phase I – Secondary Research 121

18.1.2. Phase II – Data Modeling 121

Company Share Analysis Model 122

Revenue Based Modeling 122

18.1.3. Phase III – Primary Research 123

18.1.4. Research Limitations 124

Assumptions 124

List of Figures

FIG NO. 1. Japan Mobility as a Service (MaaS) Market Revenue, 2018 – 2032 (USD Million) 24

FIG NO. 2. Porter’s Five Forces Analysis for Japan Mobility as a Service (MaaS) Market 30

FIG NO. 3. Company Share Analysis, 2023 31

FIG NO. 4. Company Share Analysis, 2023 32

FIG NO. 5. Company Share Analysis, 2023 32

FIG NO. 6. Company Share Analysis, 2023 33

FIG NO. 7. Japan Mobility as a Service (MaaS) Market – Company Revenue Market Share, 2023 34

FIG NO. 8. Japan Mobility as a Service (MaaS) Market Revenue Share, By Service, 2023 & 2032 40

FIG NO. 9. Market Attractiveness Analysis, By Service 41

FIG NO. 10. Incremental Revenue Growth Opportunity by Service, 2024 – 2032 41

FIG NO. 11. Japan Mobility as a Service (MaaS) Market Revenue, By Service, 2018, 2023, 2027 & 2032 42

FIG NO. 12. Japan Mobility as a Service (MaaS) Market for Ride Hailing, Revenue (USD Million) 2018 – 2032 43

FIG NO. 13. Japan Mobility as a Service (MaaS) Market for Car Sharing, Revenue (USD Million) 2018 – 2032 44

FIG NO. 14. Japan Mobility as a Service (MaaS) Market for Micro Mobility, Revenue (USD Million) 2018 – 2032 45

FIG NO. 15. Japan Mobility as a Service (MaaS) Market for Bus Sharing, Revenue (USD Million) 2018 – 2032 46

FIG NO. 16. Japan Mobility as a Service (MaaS) Market for Train Services, Revenue (USD Million) 2018 – 2032 47

FIG NO. 17. Japan Mobility as a Service (MaaS) Market Revenue Share, By Business Model, 2023 & 2032 49

FIG NO. 18. Market Attractiveness Analysis, By Business Model 50

FIG NO. 19. Incremental Revenue Growth Opportunity by Business Model, 2024 – 2032 50

FIG NO. 20. Japan Mobility as a Service (MaaS) Market Revenue, By Business Model, 2018, 2023, 2027 & 2032 51

FIG NO. 21. Japan Mobility as a Service (MaaS) Market for Business to Business (B2B), Revenue (USD Million) 2018 – 2032 52

FIG NO. 22. Japan Mobility as a Service (MaaS) Market for Business to Customers (B2C), Revenue (USD Million) 2018 – 2032 53

FIG NO. 23. Japan Mobility as a Service (MaaS) Market for Peer-to-Peer (P2P), Revenue (USD Million) 2018 – 2032 54

FIG NO. 24. Japan Mobility as a Service (MaaS) Market Revenue Share, By Solution Type, 2023 & 2032 56

FIG NO. 25. Market Attractiveness Analysis, By Solution Type 57

FIG NO. 26. Incremental Revenue Growth Opportunity by Solution Type, 2024 – 2032 57

FIG NO. 27. Japan Mobility as a Service (MaaS) Market Revenue, By Solution Type, 2018, 2023, 2027 & 2032 58

FIG NO. 28. Japan Mobility as a Service (MaaS) Market for Transportation Platforms, Revenue (USD Million) 2018 – 2032 59

FIG NO. 29. Japan Mobility as a Service (MaaS) Market for Payment Engines, Revenue (USD Million) 2018 – 2032 60

FIG NO. 30. Japan Mobility as a Service (MaaS) Market for Navigation Solutions, Revenue (USD Million) 2018 – 2032 61

FIG NO. 31. Japan Mobility as a Service (MaaS) Market for Insurance Services, Revenue (USD Million) 2018 – 2032 62

FIG NO. 32. Japan Mobility as a Service (MaaS) Market for Others, Revenue (USD Million) 2018 – 2032 63

FIG NO. 33. Japan Mobility as a Service (MaaS) Market Revenue Share, By Transportation, 2023 & 2032 65

FIG NO. 34. Market Attractiveness Analysis, By Transportation 66

FIG NO. 35. Incremental Revenue Growth Opportunity by Transportation, 2024 – 2032 66

FIG NO. 36. Japan Mobility as a Service (MaaS) Market Revenue, By Transportation, 2018, 2023, 2027 & 2032 67

FIG NO. 37. Japan Mobility as a Service (MaaS) Market for Private, Revenue (USD Million) 2018 – 2032 68

FIG NO. 38. Japan Mobility as a Service (MaaS) Market for Public, Revenue (USD Million) 2018 – 2032 69

FIG NO. 39. Japan Mobility as a Service (MaaS) Market Revenue Share, By Vehicle Type, 2023 & 2032 71

FIG NO. 40. Market Attractiveness Analysis, By Vehicle Type 72

FIG NO. 41. Incremental Revenue Growth Opportunity by Vehicle Type, 2024 – 2032 72

FIG NO. 42. Japan Mobility as a Service (MaaS) Market Revenue, By Vehicle Type, 2018, 2023, 2027 & 2032 73

FIG NO. 43. Japan Mobility as a Service (MaaS) Market for Buses, Revenue (USD Million) 2018 – 2032 74

FIG NO. 44. Japan Mobility as a Service (MaaS) Market for Four-Wheelers, Revenue (USD Million) 2018 – 2032 75

FIG NO. 45. Japan Mobility as a Service (MaaS) Market for Micro-Mobility, Revenue (USD Million) 2018 – 2032 76

FIG NO. 46. Japan Mobility as a Service (MaaS) Market for Trains, Revenue (USD Million) 2018 – 2032 77

FIG NO. 47. Japan Mobility as a Service (MaaS) Market Revenue Share, By Application Type, 2023 & 2032 79

FIG NO. 48. Market Attractiveness Analysis, By Application Type 80

FIG NO. 49. Incremental Revenue Growth Opportunity by Application Type, 2024 – 2032 80

FIG NO. 50. Japan Mobility as a Service (MaaS) Market Revenue, By Application Type, 2018, 2023, 2027 & 2032 81

FIG NO. 51. Japan Mobility as a Service (MaaS) Market for Personalized Application Services, Revenue (USD Million) 2018 – 2032 82

FIG NO. 52. Japan Mobility as a Service (MaaS) Market for Journey Management, Revenue (USD Million) 2018 – 2032 82

FIG NO. 53. Japan Mobility as a Service (MaaS) Market for Journey Planning, Revenue (USD Million) 2018 – 2032 83

FIG NO. 54. Japan Mobility as a Service (MaaS) Market for Flexible Payments & Transactions, Revenue (USD Million) 2018 – 2032 83

FIG NO. 55. Japan Mobility as a Service (MaaS) Market Revenue Share, By Operating System, 2023 & 2032 85

FIG NO. 56. Market Attractiveness Analysis, By Operating System 86

FIG NO. 57. Incremental Revenue Growth Opportunity by Operating System, 2024 – 2032 86

FIG NO. 58. Japan Mobility as a Service (MaaS) Market Revenue, By Operating System, 2018, 2023, 2027 & 2032 87

FIG NO. 59. Japan Mobility as a Service (MaaS) Market for Android, Revenue (USD Million) 2018 – 2032 88

FIG NO. 60. Japan Mobility as a Service (MaaS) Market for iOS, Revenue (USD Million) 2018 – 2032 88

FIG NO. 61. Japan Mobility as a Service (MaaS) Market for Others, Revenue (USD Million) 2018 – 2032 89

FIG NO. 62. Japan Mobility as a Service (MaaS) Market Revenue Share, By Propulsion Type, 2023 & 2032 91

FIG NO. 63. Market Attractiveness Analysis, By Propulsion Type 92

FIG NO. 64. Incremental Revenue Growth Opportunity by Propulsion Type, 2024 – 2032 92

FIG NO. 65. Japan Mobility as a Service (MaaS) Market Revenue, By Propulsion Type, 2018, 2023, 2027 & 2032 93

FIG NO. 66. Japan Mobility as a Service (MaaS) Market for ICE, Revenue (USD Million) 2018 – 2032 94

FIG NO. 67. Japan Mobility as a Service (MaaS) Market for EV, Revenue (USD Million) 2018 – 2032 94

FIG NO. 68. Japan Mobility as a Service (MaaS) Market for Hybrid electric, Revenue (USD Million) 2018 – 2032 95

FIG NO. 69. Japan Mobility as a Service (MaaS) Market for CNG/LPG, Revenue (USD Million) 2018 – 2032 95

FIG NO. 70. Japan Mobility as a Service (MaaS) Market Revenue Share, By Payment Type, 2023 & 2032 98

FIG NO. 71. Market Attractiveness Analysis, By Payment Type 99

FIG NO. 72. Incremental Revenue Growth Opportunity by Payment Type, 2024 – 2032 99

FIG NO. 73. Japan Mobility as a Service (MaaS) Market Revenue, By Payment Type, 2018, 2023, 2027 & 2032 100

FIG NO. 74. Japan Mobility as a Service (MaaS) Market for Subscription, Revenue (USD Million) 2018 – 2032 101

FIG NO. 75. Japan Mobility as a Service (MaaS) Market for Pay-as-you-go, Revenue (USD Million) 2018 – 2032 101

FIG NO. 76. Japan Mobility as a Service (MaaS) Market Revenue Share, By Commute Type, 2023 & 2032 103

FIG NO. 77. Market Attractiveness Analysis, By Commute Type 104

FIG NO. 78. Incremental Revenue Growth Opportunity by Commute Type, 2024 – 2032 104

FIG NO. 79. Japan Mobility as a Service (MaaS) Market Revenue, By Commute Type, 2018, 2023, 2027 & 2032 105

FIG NO. 80. Japan Mobility as a Service (MaaS) Market for Daily, Revenue (USD Million) 2018 – 2032 106

FIG NO. 81. Japan Mobility as a Service (MaaS) Market for Last mile connectivity, Revenue (USD Million) 2018 – 2032 106

FIG NO. 82. Japan Mobility as a Service (MaaS) Market for Occasional, Revenue (USD Million) 2018 – 2032 107

FIG NO. 83. Research Methodology – Detailed View 121

FIG NO. 84. Research Methodology 122

Frequently Asked Questions:

What is the projected growth of the Japan Mobility as a Service (MaaS) market?

The Japan MaaS market is expected to grow from USD 374.29 million in 2023 to USD 3,332.73 million by 2032, with a CAGR of 27.50% from 2024 to 2032.

What are the key drivers of the MaaS market in Japan?

Technological advancements, government initiatives, and increased consumer demand for on-demand, eco-friendly transportation solutions are the main drivers of the MaaS market in Japan.

Which regions in Japan are leading the adoption of MaaS?

The Tokyo Metropolitan Area leads the adoption with 40% market share, followed by the Kansai region, which holds around 25% of the market.

Who are the key players in the Japan MaaS market?

Key players include Uber Technologies, BMW Group, Skedgo, Moovit Inc., Citymapper, and Whim (MaaS Global).

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