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Messaging as a Platform (MaaP) Market By Type (VoIP, IP Video Call, File Transfer, Others) By Application (Retail, Education, Finance and Insurance, Medical, Other) – Growth, Future Prospects & Competitive Analysis, 2016 – 2028

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Published: | Report ID: 9221 | Report Format : PDF

About this report

The global messaging as a platform (MaaP) market report explores the critical analysis of the messaging as a platform (MaaP) industry using key parameters. The report consists of investment strategies, the need for investments in the messaging as a platform (MaaP) industry, and the multiple benefits for the investors. Importantly, this report sets out major changes in the global technical regulations for the messaging as a platform (MaaP) industry, as well as how economic and non-economic barriers are helping the messaging as a platform (MaaP) market grow. Moreover, the report analyzes the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses such as porter’s five forces analysis, PESTEL analysis, value chain analysis, etc.

Key Highlights of the report

How are the major segments performing in the Messaging as a Platform (MaaP) Market?

In 2021, the VoIP segment will be the leading segment in the component. Its growth is primarily due to the cost-effectiveness of cloud-based VoIP services. Additionally, government agencies and private companies are establishing wireless communications infrastructure and adopting cloud-based VoIP services, which will boost the demand for VoIP services.

In 2021, the retail category led the MaaP industry as a whole, and this trend is anticipated to remain for the entire projection period. Mobile banking and other solutions that provide a higher level of security and better response by directly contacting consumers are contributing to MaaP’s popularity in retail.

Which region dominated the Messaging as a Platform (MaaP) Market?

In 2021, Asia Pacific was one of the major contributors to the global messaging as a platform market. Due to the increasing demands of rural, urban, and coastal populations, the Asia Pacific economy is growing steadily. New policies are being implemented that will contribute to the region’s economic development. Mobile subscribers and internet penetration are increasing in Asia, allowing the MaaP industry to flourish.

Design Element 2

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What is the competitive environment of the Messaging as a Platform (MaaP) Market?

The MaaP industry’s competitive environment offers information on the total economic profit made by suppliers and businesses, the sales and revenues produced in this sector, the MaaP market share globally, the business organization overview, the introduction of new products, and the opportunities for the industrial MaaP market. For instance, as part of their business communication and customer engagement offerings, Dialpad launched a new product in July 2021 called Dialpad meetings. In order to make the solution more efficient and effective, it uses artificial intelligence and cloud technology.

Executive Summary

What are all the Technical developments being developed in the Messaging as a Platform (MaaP) Industry Market?

Players focus on inorganic development procedures such as joint efforts and consolidations and obtaining innovative exercises to extend their market reach and contributions. In April 2022, Nextiva, a leading VoIP service provider, launched its NextivaOne partner program to support the implementation of developing technologies for channel partners and customers.

Which are the key investments by the players in the Messaging as a Platform (MaaP) Industry Market?

In order to capture a significant share of the industry, companies are collaborating with telecom operators, advertisers, and local & regional players. Industry players are adopting key strategies and developments to occupy significant revenue shares. Infobip Limited has announced, for instance, that it plans to integrate SMS and WhatsApp messaging notifications into Adobe Commerce. By using these channels, enterprises and organizations will be able to increase customer loyalty. In December 2021, Microsoft acquired Xandr from AT&T. The acquisition will facilitate the delivery of open web solutions for digital marketing, advertising, and retail.

Some of the major players in the market are Montnets, NOKIA, ZTE, Acme Packet, D2 Technologies, Deutsche Telekom, Genband, Huawei, Infinite Convergence, etc.

What are the Major Driving Factors for the Messaging as a Platform (MaaP) Market?

It is predicted that VoIP will accelerate market growth. Once Over-The-Top (OTT) voice and messaging technologies are developed for tablets and smartphones, companies will be able to make free domestic calls via popular VoIP services, such as Google Voice, Viber, and Skype. As smartphones and Wi-Fi have become more ubiquitous, domestic calling apps have become popular. Several companies now offer fixed-price plans with unlimited local calls. For example, VoIPstudio National offers 2,000 minutes of free calls to any country per month for USD 19.99.

What are the Major Risks for the Messaging as a Platform (MaaP) Market?

As a result of phishing, spam, spoofing, and malware attacks, mobile messaging systems undermine subscribers’ trust, reduce brand loyalty, and increase operational costs. The mobile spam epidemic reduces income and brand value throughout the mobile industry, including operators, app developers, marketers, subscribers, and device manufacturers.

Which is the key Application in the Messaging as a Platform (MaaP) Market

The retail sector dominated the messaging as a platform (MaaP) market in 2021. By communicating transaction information, consumer actions, and retail banking needs through an A2P messaging system, and banks can connect with their clients and establish strong relationships with them. By utilizing mobile messaging solutions, banks can communicate with their customers and build strong relationships, from announcing transaction data to supporting their retail banking needs. As a result of the pandemic, some industries, like retail marketing, suffered forfeiture due to increased transactions, alerts, notifications, and e-commerce growth.

How is the Messaging as a Platform (MaaP) Market performing in regions?

In 2021, the global Messaging as a Platform (MaaP) market was dominated by the Asia Pacific. A number of IoT technologies, such as connected cars, smart healthcare devices, smart homes, and identity verification, are growing in the Asia Pacific region. Although traditional revenue streams from mobile network operators (MNOs) are declining, MaaP makes up for them by generating new revenue streams. APAC’s untapped potential has created new investment opportunities for telecom operators and advertisers as the MaaP industry and several new players enter the market. The growing use of the internet and the large customer base of multinational companies are pushing them to expand their business across the region.

The MaaP market in the North American region is anticipated to grow the fastest. The MaaP industry’s growth is being driven by large players in North America like AT&T, Genesys, and TWILIO INC. In addition, several companies offer end-to-end encryption of messages via a cloud-based messaging platform, contributing to the growth of the MaaP industry.

What is the regulatory landscape for the Messaging as a Platform (MaaP) Market?

Globally, text messages are heavily regulated because of their nature and the context they convey. Government regulatory bodies should focus more on business security issues and MNO security issues than consumer security issues. In accordance with regulatory laws, businesses cannot send bulk SMS to their customers. There is a limit on the number of messages that can be sent and a specific time slot. Mobile network operators, SMS aggregators, and enterprises are subject to these restrictions.

What is the Market Size of Messaging as a Platform (MaaP) regarding value?

The global messaging as a platform (MaaP) market is anticipated to grow at a substantial CAGR of xx% in the upcoming years. The global messaging as a platform (MaaP) industry was estimated to be worth USD xx billion in 2021 and was expected to be worth USD xx billion by 2028.

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What are the major players planning for the future of the Messaging as a Platform (MaaP) Market?

The key players in the messaging as a platform (MaaP) market are investing heavily in numerous cutting-edge technologies, including cloud computing, artificial intelligence, and others. Twilio acquired Segment in November 2020 for USD 3.2 billion, the world’s leading customer data platform for mobile messaging. By combining the world’s best cloud communication platform with SMS, Messaging, Voice, Video, Email, and the Internet of Things (IoT), developers and businesses can manage client communication like SMS, Messaging, Voice, Video, Email, and more.

Segmentation of Global Messaging as a Platform (MaaP) Market-

Global Messaging as a Platform (MaaP) Market – By Type

  • VoIP
  • IP Video Call
  • File Transfer
  • Others

Global Messaging as a Platform (MaaP) Market – By Application

  • Retail
  • Education
  • Finance and Insurance
  • Medical
  • Other

Global Messaging as a Platform (MaaP) Market – By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Messaging as a Platform (MaaP) Market
2.2. Global Messaging as a Platform (MaaP) Market, By Type
2.3. Global Messaging as a Platform (MaaP) Market, By Application
2.4. Global Messaging as a Platform (MaaP) Market, By Region

3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Messaging as a Platform (MaaP) Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Market Drivers
3.2.3. Market Restraints
3.2.4. Market Opportunities
3.2.5. Major Industry Challenges
3.3. Attractive Investment Proposition,2021
3.3.1. Type
3.3.2. Application
3.3.3. Geography

4. Premium Insights
4.1. STAR (Situation, Task, Action, Results) Analysis
4.2. Porter’s Five Forces Analysis
4.2.1. Threat of New Entrants
4.2.2. Bargaining Power of Buyers/Consumers
4.2.3. Bargaining Power of Suppliers
4.2.4. Threat of Substitute Types
4.2.5. Intensity of Competitive Rivalry
4.3. Value Chain Analysis
4.4. Technology Analysis
4.5. Marketing Strategy Analysis
4.5.1. Direct Marketing
4.5.2. Indirect Marketing
4.5.3. Marketing Channel Development Trend

5. Market Positioning of Key Players, 2021
5.1. Company market share of key players, 2021
5.2. Competitive Benchmarking
5.3. Market Positioning of Key Vendors
5.4. Geographical Presence Analysis
5.5. Major Strategies Adopted by Key Players
5.5.1. Key Strategies Analysis
5.5.2. Mergers and Acquisitions
5.5.3. Partnerships
5.5.4. Product Launch
5.5.5. Geographical Expansion
5.5.6. Others

6. COVID 19 Impact Analysis
6.1. Global Messaging as a Platform (MaaP) Market Pre Vs Post COVID 19, 2019 – 2028
6.2. Impact on Import & Export
6.3. Impact on Demand & Supply

7. Global Messaging as a Platform Market
7.1. Global Messaging as a Platform (MaaP) Market, by Type, 2016-2028(US$ Bn)
7.1.1. Overview
7.1.2. Global Messaging as a Platform (MaaP) Market, By Type, 2021 vs 2028 (in%)
7.1.3. Global Messaging as a Platform (MaaP) Market, By VoIP, 2016-2028 (US$ Bn)
7.1.4. Global Messaging as a Platform (MaaP) Market, By IP Video Call, 2016-2028 (US$ Bn)
7.1.5. Global Messaging as a Platform (MaaP) Market, By File Transfer, 2016-2028 (US$ Bn)
7.1.6. Global Messaging as a Platform (MaaP) Market, By Others, 2016-2028 (US$ Bn)
7.2. Global Messaging as a Platform (MaaP) Market, by Application, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Global Messaging as a Platform (MaaP) Market, By Application, 2021 vs 2028 (in%)
7.2.3. Global Messaging as a Platform (MaaP) Market, By Retail, 2016-2028 (US$ Bn)
7.2.4. Global Messaging as a Platform (MaaP) Market, By Education, 2016-2028 (US$ Bn)
7.2.5. Global Messaging as a Platform (MaaP) Market, By Finance and Insurance, 2016-2028 (US$ Bn)
7.2.6. Global Messaging as a Platform (MaaP) Market, By Medical, 2016-2028 (US$ Bn)
7.2.7. Global Messaging as a Platform (MaaP) Market, By Others, 2016-2028 (US$ Bn)

8. North America Messaging as a Platform (MaaP) Market Analysis
8.1. North America Messaging as a Platform (MaaP) Market, by Type, 2016-2028(US$ Bn)
8.1.1. Overview
8.1.2. SRC Analysis
8.2. North America Messaging as a Platform (MaaP) Market, by Application, 2016-2028(US$ Bn)
8.2.1. Overview
8.2.2. SRC Analysis
8.3. North America Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
8.3.1. U.S.
8.3.1.1. U.S. Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.3.1.2. U.S. Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
8.3.1.3. U.S. Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
8.3.2. Canada
8.3.2.1. Canada Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.3.2.2. Canada Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
8.3.2.3. Canada Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
8.4. Europe Messaging as a Platform (MaaP) Market, by Type, 2016-2028(US$ Bn)
8.4.1. Overview
8.4.2. SRC Analysis
8.5. Europe Messaging as a Platform (MaaP) Market, by Application, 2016-2028(US$ Bn)
8.5.1. Overview
8.5.2. SRC Analysis
8.6. Europe Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
8.6.1. Germany
8.6.1.1. Germany Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.6.1.2. Germany Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
8.6.1.3. Germany Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
8.6.2. France
8.6.2.1. France Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.6.2.2. France Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
8.6.2.3. France Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
8.6.3. UK
8.6.3.1. UK Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.6.3.2. UK Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
8.6.3.3. UK Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
8.6.4. Italy
8.6.4.1. Italy Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.6.4.2. Italy Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
8.6.4.3. Italy Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
8.6.5. Spain
8.6.5.1. Spain Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.6.5.2. Spain Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
8.6.5.3. Spain Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
8.6.6. Rest of Europe
8.6.6.1. Rest of Europe Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.6.6.2. Rest of Europe Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
8.6.6.3. Rest of Europe Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)

9. Asia Pacific Messaging as a Platform (MaaP) Market Analysis
9.1. Asia Pacific Messaging as a Platform (MaaP) Market, by Type, 2016-2028(US$ Bn)
9.1.1. Overview
9.1.2. SRC Analysis
9.2. Asia Pacific Messaging as a Platform (MaaP) Market, by Application, 2016-2028(US$ Bn)
9.2.1. Overview
9.2.2. SRC Analysis
9.3. Asia Pacific Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
9.3.1. China
9.3.1.1. China Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.1.2. China Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
9.3.1.3. China Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
9.3.2. Japan
9.3.2.1. Japan Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.2.2. Japan Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
9.3.2.3. Japan Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
9.3.3. India
9.3.3.1. India Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.3.2. India Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
9.3.3.3. India Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
9.3.4. South Korea
9.3.4.1. South Korea Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.4.2. South Korea Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
9.3.4.3. South Korea Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
9.3.5. South-East Asia
9.3.5.1. South-East Asia Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.5.2. South-East Asia Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
9.3.5.3. South-East Asia Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
9.3.6. Rest of Asia Pacific
9.3.6.1. Rest of Asia Pacific Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.6.2. Rest of Asia Pacific Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
9.3.6.3. Rest of Asia Pacific Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)

10. Latin America Messaging as a Platform (MaaP) Market Analysis
10.1. Latin America Messaging as a Platform (MaaP) Market, by Type, 2016-2028(US$ Bn)
10.1.1. Overview
10.1.2. SRC Analysis
10.2. Latin America Messaging as a Platform (MaaP) Market, by Application, 2016-2028(US$ Bn)
10.2.1. Overview
10.2.2. SRC Analysis
10.3. Latin America Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
10.3.1. Brazil
10.3.1.1. Brazil Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.1.2. Brazil Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
10.3.1.3. Brazil Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
10.3.2. Mexico
10.3.2.1. Mexico Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.2.2. Mexico Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
10.3.2.3. Mexico Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
10.3.3. Rest of Latin America
10.3.3.1. Rest of Latin America Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.3.2. Rest of Latin America Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
10.3.3.3. Rest of Latin America Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)

11. Middle East and Africa Messaging as a Platform (MaaP) Market Analysis
11.1. Middle East and Africa Messaging as a Platform (MaaP) Market, by Type, 2016-2028(US$ Bn)
11.1.1. Overview
11.1.2. SRC Analysis
11.2. Middle East and Africa Messaging as a Platform (MaaP) Market, by Application, 2016-2028(US$ Bn)
11.2.1. Overview
11.2.2. SRC Analysis
11.3. Middle East and Africa Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
11.3.1. GCC Countries
11.3.1.1. GCC Countries il Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.1.2. GCC Countries Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
11.3.1.3. GCC Countries Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
11.3.2. South Africa
11.3.2.1. South Africa Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.2.2. South Africa Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
11.3.2.3. South Africa Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)
11.3.3. Rest of Middle East and Africa
11.3.3.1. Rest of Middle East and Africa Messaging as a Platform (MaaP) Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.3.2. Rest of Middle East and Africa Messaging as a Platform (MaaP), By Type, 2016-2028 (US$ Bn)
11.3.3.3. Rest of Middle East and Africa Messaging as a Platform (MaaP), By Application, 2016-2028 (US$ Bn)

12. Company Profiles
12.1. Montnets
12.1.1. Company Overview
12.1.2. Products/File Transfer Portfolio
12.1.3. Geographical Presence
12.1.4. Financial Summary
12.1.4.1. Market Revenue and Net Profit (2019-2021)
12.1.4.2. Business Segment Revenue Analysis
12.1.4.3. Geographical Revenue Analysis
12.2. NOKIA
12.3. ZTE
12.4. Acme Packet
12.5. D2 Technologies
12.6. Deutsche Telekom
12.7. Genband
12.8. Huawei
12.9. Infinite Convergence, etc
12.10. Others

List of Figures

FIG. 1 Global Messaging as a Platform (MaaP) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Messaging as a Platform (MaaP) Market Segmentation
FIG. 4 Global Messaging as a Platform (MaaP) Market, by Type, 2021 (US$ Bn)
FIG. 5 Global Messaging as a Platform (MaaP) Market, by Application, 2021 (US$ Bn)
FIG. 6 Global Messaging as a Platform (MaaP) Market, by Geography, 2021 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Type, 2021
FIG. 8 Attractive Investment Proposition, by Application, 2021
FIG. 9 Attractive Investment Proposition, by Geography, 2021
FIG. 10 Global Market Share Analysis of Key Messaging as a Platform (MaaP) Market Manufacturers, 2021
FIG. 11 Global Market Positioning of Key Messaging as a Platform (MaaP) Market Manufacturers, 2021
FIG. 12 Global Messaging as a Platform (MaaP) Market Value Contribution, By Type, 2021 & 2028 (Value %)
FIG. 13 Global Messaging as a Platform (MaaP) Market, by VoIP, Value, 2016-2028 (US$ Bn)
FIG. 14 Global Messaging as a Platform (MaaP) Market, by IP Video Call, Value, 2016-2028 (US$ Bn)
FIG. 15 Global Messaging as a Platform (MaaP) Market, by File Transfer, Value, 2016-2028 (US$ Bn)
FIG. 16 Global Messaging as a Platform (MaaP) Market, by Others, Value, 2016-2028 (US$ Bn)
FIG. 17 Global Messaging as a Platform (MaaP) Market Value Contribution, By Application, 2021 & 2028 (Value %)
FIG. 18 Global Messaging as a Platform (MaaP) Market, by Retail, Value, 2016-2028 (US$ Bn)
FIG. 19 Global Messaging as a Platform (MaaP) Market, by Education, Value, 2016-2028 (US$ Bn)
FIG. 20 Global Messaging as a Platform (MaaP) Market, by Finance and Insurance, Value, 2016-2028 (US$ Bn)
FIG. 21 Global Messaging as a Platform (MaaP) Market, by Medical, Value, 2016-2028 (US$ Bn)
FIG. 22 Global Messaging as a Platform (MaaP) Market, by Others, Value, 2016-2028 (US$ Bn)
FIG. 23 U.S. Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 24 Canada Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 25 Germany Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 26 France Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 27 U.K. Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 28 Italy Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 29 Spain Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 30 Rest of Europe Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 31 China Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 32 Japan Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 33 India Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 34 South Korea Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 35 Southeast Asia Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 36 Rest of Asia Pacific Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 37 Latin America Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 38 Brazil Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 39 Mexico Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 40 Rest of Latin America Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 41 Middle East & Africa Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 42 GCC Countries Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 43 South Africa Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)
FIG. 44 Rest of Middle East and Africa Messaging as a Platform (MaaP) Market, 2016-2028 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Messaging as a Platform (MaaP) Market
TABLE 2 Global Messaging as a Platform (MaaP) Market, by Competitive Benchmarking, 2021
TABLE 3 Global Messaging as a Platform (MaaP) Market, by Geographical Presence Analysis, 2021
TABLE 4 Global Messaging as a Platform (MaaP) Market, by Key Strategies Analysis, 2021
TABLE 5 Global Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 6 Global Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 7 Global Messaging as a Platform (MaaP) Market, by Geography, 2016-2028 (US$ Bn)
TABLE 8 North America Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 9 North America Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 10 North America Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
TABLE 11 US Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 12 US Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 13 Canada Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 14 Canada Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 15 Europe Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 16 Europe Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 17 Europe Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
TABLE 18 Germany Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 19 Germany Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 20 France Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 21 France Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 22 UK Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 23 UK Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 24 Italy Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 25 Italy Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 26 Spain Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 27 Spain Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 28 Rest of Europe Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 29 Rest of Europe Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 30 Asia Pacific Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 31 Asia Pacific Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 32 Asia Pacific Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
TABLE 33 China Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 34 China Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 35 Japan Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 36 Japan Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 37 India Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 38 India Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 39 South Korea Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 40 South Korea Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 41 South East Asia Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 42 South East Asia Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 43 Rest of Asia Pacific Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 44 Rest of Asia Pacific Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 45 Latin America Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 46 Latin America Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 47 Latin America Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
TABLE 48 Brazil Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 49 Brazil Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 50 Mexico Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 51 Mexico Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 52 Rest of Latin America Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 53 Rest of Latin America Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 54 Middle East and Africa Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 55 Middle East and Africa Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 56 Middle East and Africa Messaging as a Platform (MaaP) Market, by Country, 2016-2028 (US$ Bn)
TABLE 57 GCC Countries Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 58 GCC Countries Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 59 South Africa Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 60 South Africa Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)
TABLE 61 Rest of Middle East and Africa Messaging as a Platform (MaaP) Market, by Type, 2016-2028 (US$ Bn)
TABLE 62 Rest of Middle East and Africa Messaging as a Platform (MaaP) Market, by Application, 2016-2028 (US$ Bn)

Frequently Asked Questions:

How does COVID-19 Impact the global messaging as a platform (MaaP) market?

Messaging as a platform (MaaP) market also suffered from the COVID-19 pandemic, which resulted in a decline in revenue generated in 2020 due to the temporary suspension of different development projects and many deals also suspended by different industries.

Which is the leading market for messaging as a platform (MaaP)?

The Asia Pacific accounted for the highest share in the global messaging as a platform (MaaP) market. As smartphone penetration increases, internet services proliferate, and the region’s internet subscribers grow, which can be attributed to the proliferation of smartphones.

What are the key drivers for the growth of the messaging as a platform (MaaP) market?

Messaging as a Platform (MaaP) market is expected to grow due to major factors such as an increase in the number of smartphones in circulation, a growing market for mobile payments, a growing retail industry, and the use of SMS for marketing and customer relationship management

Which is the major segment in messaging as a platform (MaaP) market by type?

VoIP had a major share in 2021, with around 50% of the market revenue share. Besides, it is also projected to witness the fastest growth. In addition, government agencies and private businesses are establishing wireless communications infrastructure and adopting cloud-based VoIP services, which are expected to spur the demand for VoIP in the market. The growth of this market is primarily attributed to the cost-effectiveness of cloud-based VoIP services.

Which is the major segment in messaging as a platform (MaaP) market by application?

The retail segment had a major share in the global market in 2021 and is projected to continue its dominance over the forecast period. As mobile banking and other solutions improve security and provide direct contact with consumers, MaaP is growing in popularity in the retail sector.

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