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North America Last Mile Delivery Market By Service Type (B2C (Business-to-Consumer), B2B (Business-to-Business), C2C (Customer-to-Customer)); By Technology (Autonomous Vehicles, Non-Autonomous Vehicles, Drones); By Application (E-commerce, FMCG (Fast-Moving Consumer Goods), Others); By Delivery Time (Regular Delivery, Same-Day Delivery); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Report ID: 57077 | Report Format : Excel, PDF

REPORT ATTRIBUTE DETAILS
Historical Period 2019-2022
Base Year 2023
Forecast Period 2024-2032
North America Last Mile Delivery Market Size 2024 USD 32,979.90 million
North America Last Mile Delivery Market, CAGR 7.47%
North America Last Mile Delivery Market Size 2032 USD 61,205.75 million

Market Overview

The North America Last Mile Delivery Market is projected to grow from USD 32,979.90 million in 2023 to an estimated USD 61,205.75 million by 2032, reflecting a compound annual growth rate (CAGR) of 7.47% from 2024 to 2032. This growth is driven by the increasing demand for e-commerce and the rising expectations of customers for fast and reliable delivery services.

Key market drivers include the surge in online shopping, fueled by the growth of mobile commerce, and the increasing consumer preference for same-day or next-day delivery services. Companies are adopting innovative delivery models, such as crowdsourcing and third-party logistics (3PL) services, to meet the growing demand efficiently. The rise of urbanization and the expansion of smart city initiatives are also contributing to the development of efficient last-mile delivery systems, improving delivery speed and customer satisfaction.

Geographically, the United States holds the largest share of the North America Last Mile Delivery Market, followed by Canada, due to the region’s robust e-commerce infrastructure and high consumer demand. Key players dominating the market include UPS, FedEx, Amazon, DHL, and XPO Logistics. These companies are continually innovating to enhance their delivery capabilities, leveraging technology and strategic partnerships to gain a competitive edge in the evolving market landscape.

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Market Drivers

Urbanization and Infrastructure Development

The rapid urbanization of North America, coupled with significant investments in smart city infrastructure, is another key driver of the last-mile delivery market. As more people move to urban areas, the demand for efficient, reliable, and fast delivery services has grown. This urban migration has led to increased traffic congestion and limited parking, which pose challenges for last-mile delivery providers. To mitigate these issues, cities are investing in smart infrastructure solutions, such as automated parcel lockers, delivery hubs, and traffic management systems, to streamline last-mile logistics.Smart cities are also adopting intelligent transportation systems that can help optimize delivery routes and reduce congestion. For example, some urban areas are using real-time data analytics to monitor traffic patterns, allowing delivery companies to adjust their routes dynamically based on current road conditions. Additionally, the rise of micro-fulfillment centers—small, strategically located warehouses designed for rapid order fulfillment—has enabled companies to reduce the distance and time required for last-mile deliveries.This convergence of urbanization and technological innovation is facilitating the development of more efficient and scalable last-mile delivery networks. By leveraging smart city infrastructure and investing in local delivery hubs, companies can enhance their delivery capabilities while minimizing operational costs and environmental impact.

Market Restraints and Challenges

High Operational Costs and Margin Pressures

One of the primary restraints in the North America Last Mile Delivery Market is the high operational costs associated with last-mile logistics. Delivering products to customers’ doorsteps, especially within urban environments, can be expensive due to fuel costs, labor expenses, vehicle maintenance, and traffic congestion. The growing demand for same-day or next-day delivery services adds further pressure on companies to optimize delivery speeds without significantly increasing their operational budgets. Additionally, the proliferation of free or low-cost shipping expectations—largely driven by e-commerce giants like Amazon—has led to increased margin pressures for smaller logistics providers and retailers. The need for faster deliveries often results in higher transportation and warehousing costs, which are difficult to offset without significant investment in infrastructure and technology. For businesses operating on tight margins, this can present a substantial challenge. Many companies are also finding it difficult to scale their delivery operations without incurring additional costs, particularly as they expand into more remote or less densely populated areas where delivery efficiency is lower. These cost-related challenges make it harder for companies to balance profitability with the need to meet consumer demands for fast and flexible delivery options.

Regulatory and Infrastructure Challenges

Another major challenge in the North America Last Mile Delivery Market is the regulatory and infrastructure hurdles associated with deploying new technologies and scaling operations. For instance, the use of drones and autonomous delivery vehicles, which hold the potential to revolutionize last-mile logistics, is currently restricted by regulatory frameworks and airspace limitations. Obtaining the necessary approvals from local, state, and federal authorities to use drones or self-driving vehicles for delivery is a slow and complex process. Moreover, urban centers face infrastructure limitations, including congestion, limited parking, and narrow streets, which can hinder efficient delivery operations. In addition to regulatory constraints, the lack of standardization in logistics and delivery operations poses challenges. Different municipalities and states often have varying regulations concerning vehicle emissions, labor laws, and safety standards, making it difficult for companies to adopt uniform delivery practices across regions. These challenges slow down the pace of technological adoption and increase operational complexity, making it more difficult for companies to innovate and scale their last-mile delivery solutions effectively. Addressing these regulatory and infrastructure barriers will be critical for the sustained growth of the last-mile delivery market.

Market Segmentation Analysis

By Service Type

The North America Last Mile Delivery Market is dominated by the Business-to-Consumer (B2C) segment, fueled by the rise in e-commerce and online retail. Consumers increasingly purchase goods online, driving the need for fast, reliable, and flexible delivery options like same-day and next-day services, with companies such as Amazon, FedEx, and UPS heavily investing in technology and expanded delivery networks to meet this demand. The Business-to-Business (B2B) segment is also growing, though at a slower pace, driven by industries needing efficient delivery of parts, equipment, and bulk goods. B2B services play a vital role in streamlining supply chains, with small and medium-sized enterprises (SMEs) also contributing to demand for scalable solutions. Meanwhile, the Consumer-to-Consumer (C2C) segment is expanding as peer-to-peer platforms like eBay and Facebook Marketplace enable consumers to ship products directly to one another, particularly through second-hand sales and independent businesses, further boosting the last-mile delivery market’s growth

By Application

The North America Last Mile Delivery Market, segmented by application, is experiencing significant growth across various industries. The food and beverage segment is expanding rapidly due to the increasing popularity of online food delivery platforms like Uber Eats, DoorDash, and Grubhub, as consumers demand quick and convenient delivery of meals, groceries, and beverages. Retail and e-commerce represent the largest application, driven by consumer preferences for convenience and fast delivery across a wide range of goods, from apparel to electronics. This segment emphasizes speed, reliability, and customer satisfaction. The healthcare segment is also growing, fueled by rising demand for home delivery of pharmaceuticals, medical supplies, and health-related products, alongside advancements in telemedicine and home healthcare services. Other sectors, including automotive, electronics, and personal care, also rely on last-mile delivery for timely shipment of parts, accessories, and consumer goods, reflecting the overall shift toward online shopping over traditional retail.

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Segments

Based on Service Type

  • Business-to-Consumer (B2C)
  • Business-to-Business (B2B)
  • Consumer-to-Consumer (C2C)

Based on Application

  • Food & Beverages
  • Retail & E-commerce
  • Healthcare
  • Others

Based on Region

  • United States
  • Canada
  • Mexico

Regional Analysis

United States (78%): 

The United States dominates the North America Last Mile Delivery Market, accounting for approximately 78% of the total market share in 2023. This stronghold is largely attributed to the well-developed e-commerce infrastructure and the high penetration of online shopping across the country. Major urban centers such as New York, Los Angeles, and Chicago serve as key hubs for last-mile delivery services due to their large populations and high demand for quick delivery options. Companies like Amazon, UPS, FedEx, and DHL have made significant investments in delivery technologies, such as autonomous vehicles, drones, and AI-driven logistics platforms, to meet rising consumer expectations for same-day and next-day deliveries.The U.S. market is also benefiting from ongoing innovations in urban logistics, including micro-fulfillment centers and smart transportation solutions that help optimize delivery routes. Additionally, the growing popularity of on-demand services in sectors like food delivery and grocery shopping continues to fuel the need for efficient last-mile logistics. As a result, the U.S. remains a global leader in implementing cutting-edge solutions to enhance the delivery experience.

Canada (12%): 

Canada represents around 12% of the North America Last Mile Delivery Market. While smaller than the U.S. market, Canada has seen steady growth in recent years, primarily driven by the increased adoption of e-commerce and the expansion of online retail platforms. Urban areas such as Toronto, Vancouver, and Montreal are key contributors to this growth, where consumer demand for fast, convenient delivery services is rapidly rising. Canadian logistics providers face unique challenges due to the country’s vast geographic landscape and lower population density outside urban centers, making rural and remote deliveries more costly and time-consuming. However, companies are investing in regional distribution hubs and automation technologies to streamline operations and reduce costs. The Canadian government’s focus on developing sustainable transportation solutions also presents opportunities for green delivery options, such as electric vehicles and bicycle couriers, further supporting market expansion.

Key players

  • A1 Express Services Inc.
  • United Parcel Service Inc. (UPS)
  • XPO Inc.
  • B. Hunt Transport Services Inc.
  • Canada Post Corp.
  • General Logistics Systems BV
  • Ceva Logistics AG
  • Intelcom Courrier Canada Inc.
  • Ontrac Logistics Inc.
  • TFORCE Logistics LLC
  • com Inc.
  • SEKO Logistic LLC
  • Deutsche Post AG
  • FedEx Corp.
  • Pitney Bowes Inc.
  • AP Moller-Maersk AS

Competitive Analysis

The North America Last Mile Delivery Market is highly competitive, with both established logistics giants and emerging players vying for market dominance. Key players such as UPS, FedEx, and Amazon.com Inc. lead the market with extensive delivery networks, advanced technology integration, and innovative delivery models. These companies benefit from economies of scale and continually invest in autonomous delivery vehicles, drones, and route optimization technologies to improve efficiency and reduce costs.Smaller players like A1 Express Services Inc. and Ontrac Logistics Inc. focus on niche markets, offering specialized or regional services to cater to specific customer needs. Companies like Ceva Logistics AG and AP Moller-Maersk AS leverage their global logistics expertise to provide tailored last-mile delivery solutions. As the demand for faster, more efficient delivery grows, companies are increasingly adopting sustainable practices and crowdshipping models to stay competitive in this rapidly evolving market.

Recent Developments

  • In September 2021, UPS acquired Roadie, a technology platform for local sameInday delivery operations throughout the U.S., to expand its lastInmile delivery capabilities.
  • In November 2023, XPO announced the launch of new, interactive lastInmile technology for consumers, designed to give personal visibility and control over the delivery of heavy goods purchased through eIncommerce and brickInandInmortar stores.
  • In October 2024, Intelcom announced the expansion of its Dragonfly brand, which will serve as its growth vehicle for both national and international expansion. The Dragonfly brand will be used for operations outside of Quebec, while the Intelcom brand remains in place within Quebec.
  • In July 2024, OnTrac expanded its eIncommerce delivery network into the Midwest, beyond Chicagoland and Illinois. The expansion includes Madison and Milwaukee, Wisconsin; Minneapolis and St. Paul, Minnesota; and St. Louis, Missouri.
  • In March 2024, OnTrac launched its weekend delivery service, offering retailers the ability to deliver packages on Saturdays and Sundays without additional fees.

Market Concentration and Characteristics 

The North America Last Mile Delivery Market is characterized by a moderate to high level of market concentration, with major players such as UPS, FedEx, Amazon, and DHL dominating a significant portion of the market. These established companies leverage their extensive networks, advanced technology, and economies of scale to offer fast, reliable, and costIneffective delivery services. However, the market also features numerous smaller, specialized players that cater to niche segments or regional needs, providing flexibility and personalized service. The market is highly competitive, driven by the growing demand for faster, more efficient delivery solutions, leading companies to adopt innovative technologies, such as drones, autonomous vehicles, and route optimization tools, to maintain their market position and respond to evolving consumer expectations. The industry’s characteristics include a focus on speed, costInefficiency, sustainability, and flexibility to meet diverse customer demands in both urban and rural areas.

Report Coverage

The research report offers an inIndepth analysis based on Deployment Service Type, Application and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

  1. The market will see a significant rise in the use of autonomous delivery vehicles, including drones and selfIndriving cars, aimed at reducing delivery times and operational costs.
  1. Companies will increasingly focus on environmentally friendly delivery options, such as electric vehicles and bicycle couriers, to meet regulatory requirements and consumer demand for greener logistics.
  1. Retailers and logistics providers will continue to invest in microInfulfillment centers located near urban areas to enable faster, more efficient lastInmile deliveries.
  1. Advanced tracking systems and AIIndriven solutions will become standard, offering consumers greater transparency and businesses enhanced delivery route optimization.
  1. Companies will increasingly adopt crowdsourcing models to meet the growing demand for flexible and onIndemand deliveries, especially in densely populated urban areas.
  1. AI and machine learning will play a pivotal role in improving route efficiency, predicting delivery times, and enhancing customer experience, contributing to more efficient operations.
  1. The competition will intensify as both established giants and emerging players strive to capture market share by offering faster, cheaper, and more innovative delivery solutions.
  1. The continued expansion of eIncommerce will drive the demand for sameInday and onIndemand delivery services, with businesses racing to meet consumer expectations for speed.
  1. Governments and private companies will invest in infrastructure improvements, such as smart city initiatives and urban delivery hubs, to accommodate the growing demand for efficient logistics.
  1. Companies will place greater emphasis on delivering a seamless customer experience by offering flexible delivery options, personalized services, and greater convenience, ensuring customer retention and satisfaction.

CHAPTER NO. 1 , INTRODUCTION 17

1.1.1. Report Description 17

Purpose of the Report 17

USP & Key Offerings 17

1.1.2. Key Benefits for Stakeholders 17

1.1.3. Target Audience 18

1.1.4. Report Scope 18

CHAPTER NO. 2 , EXECUTIVE SUMMARY 19

2.1. Last Mile Delivery Market Snapshot 19

2.1.1. North America Last Mile Delivery Market, 2018 In 2032 (USD Million) 20

CHAPTER NO. 3 , GEOPOLITICAL CRISIS IMPACT ANALYSIS 21

3.1. RussiaInUkraine and IsraelInPalestine War Impacts 21

CHAPTER NO. 4 , LAST MILE DELIVERY MARKET – INDUSTRY ANALYSIS 22

4.1. Introduction 22

4.2. Market Drivers 23

4.2.1. Rising Consumer Expectations for SameInDay or NextInDay Deliveries 23

4.2.2. Growing Popularity of eInCommerce Platforms Enhancing Delivery Services 24

4.3. Market Restraints 25

4.3.1. Risk of Failed Delivery 25

4.4. Market Opportunities 26

4.4.1. Market Opportunity Analysis 26

4.5. Porter’s Five Forces Analysis 27

CHAPTER NO. 5 , ANALYSIS COMPETITIVE LANDSCAPE 28

5.1. Company Market Share Analysis – 2023 28

5.1.1. North America Last Mile Delivery Market, Company Market Share, by Volume, 2023 28

5.1.2. North America Last Mile Delivery Market, Company Market Share, by Revenue, 2023 29

5.1.3. North America Last Mile Delivery Market, Top 6 Company Market Share, by Revenue, 2023 29

5.1.4. North America Last Mile Delivery Market, Top 3 Company Market Share, by Revenue, 2023 30

5.2. North America Last Mile Delivery Market Company Volume Market Share, 2023 31

5.3. North America Last Mile Delivery Market Company Revenue Market Share, 2023 32

5.4. Company Assessment Metrics, 2023 33

5.4.1. Stars 33

5.4.2. Emerging Leaders 33

5.4.3. Pervasive Players 33

5.4.4. Participants 33

5.5. StartInups /SMEs Assessment Metrics, 2023 33

5.5.1. Progressive Companies 33

5.5.2. Responsive Companies 33

5.5.3. Dynamic Companies 33

5.5.4. Starting Blocks 33

5.6. Strategic Developments 34

5.6.1. Acquisitions & Mergers 34

New Product Launch 34

Regional Expansion 34

5.7. Key Players Product Matrix 35

CHAPTER NO. 6 , PESTEL & ADJACENT MARKET ANALYSIS 36

6.1. PESTEL 36

6.1.1. Political Factors 36

6.1.2. Economic Factors 36

6.1.3. Social Factors 36

6.1.4. Technological Factors 36

6.1.5. Environmental Factors 36

6.1.6. Legal Factors 36

6.2. Adjacent Market Analysis 36

CHAPTER NO. 7 , LAST MILE DELIVERY MARKET – BY SERVICE TYPE SEGMENT ANALYSIS 37

7.1. Last Mile Delivery Market Overview, by Service Type Segment 37

7.1.1. Last Mile Delivery Market Revenue Share, By Service Type, 2023 & 2032 38

7.1.2. Last Mile Delivery Market Attractiveness Analysis, By Service Type 39

7.1.3. Incremental Revenue Growth Opportunity, by Service Type, 2024 In 2032 39

7.1.4. Last Mile Delivery Market Revenue, By Service Type, 2018, 2023, 2027 & 2032 40

7.2. B2C 41

7.3. B2B 42

7.4. C2C 43

CHAPTER NO. 8 , LAST MILE DELIVERY MARKET – BY APPLICATION SEGMENT ANALYSIS 44

8.1. Last Mile Delivery Market Overview, by Application Segment 44

8.1.1. Last Mile Delivery Market Revenue Share, By Application, 2023 & 2032 45

8.1.2. Last Mile Delivery Market Attractiveness Analysis, By Application 46

8.1.3. Incremental Revenue Growth Opportunity, by Application, 2024 In 2032 46

8.1.4. Last Mile Delivery Market Revenue, By Application, 2018, 2023, 2027 & 2032 47

8.2. Food & Beverages 48

8.3. Retail & EIncommerce 49

8.4. Healthcare 50

8.5. Others 51

CHAPTER NO. 9 , LAST MILE DELIVERY MARKET – NORTH AMERICA 52

9.1. North America 52

9.1.1. Key Highlights 52

9.1.2. North America Last Mile Delivery Market Revenue, By Country, 2018 In 2023 (USD Million) 53

9.1.3. North America Last Mile Delivery Market Revenue, By Service Type, 2018 In 2023 (USD Million) 54

9.1.4. North America Last Mile Delivery Market Revenue, By Application, 2018 In 2023 (USD Million) 55

9.1.5. North America Last Mile Delivery Market Revenue, By Technology, 2018 In 2023 (USD Million) 56

9.2. U.S. 57

9.3. Canada 57

9.4. Mexico 57

CHAPTER NO. 10 , COMPANY PROFILES 58

10.1. A1 Express Services Inc. 58

10.1.1. Company Overview 58

10.1.2. Product Portfolio 58

10.1.3. Swot Analysis 58

10.1.4. Business Strategy 59

10.1.5. Financial Overview 59

10.2. United Parcel Service Inc. 60

10.3. XPO Inc. 60

10.4. J B Hunt Transport Services Inc. 60

10.5. Canada Post Corp. 60

10.6. General Logistics Systems BV. 60

10.7. Ceva Logistics AG 60

10.8. Intelcom Courrier Canada Inc. 60

10.9. Ontrac Logistics Inc. 60

10.10. TFORCE Logistics LLC 60

10.11. Amazon.com Inc. 60

10.12. SEKO Logistic LLC 60

10.13. Deutsche Post AG 60

10.14. FedEx Corp 60

10.15. Pitney Bowes Inc. 60

10.16. AP MOLLERInMAERSK AS 60

List of Figures

FIG NO. 1. North America Last Mile Delivery Market Revenue, 2018 In 2032 (USD Million) 24

FIG NO. 2. Porter’s Five Forces Analysis for North America Last Mile Delivery Market 31

FIG NO. 3. Company Share Analysis, 2023 32

FIG NO. 4. Company Share Analysis, 2023 33

FIG NO. 5. Company Share Analysis, 2023 33

FIG NO. 6. Company Share Analysis, 2023 34

FIG NO. 7. Last Mile Delivery Market – Company Volume  Market Share, 2023 35

FIG NO. 8. Last Mile Delivery Market – Company Revenue Market Share, 2023 36

FIG NO. 9. Last Mile Delivery Market Revenue Share, By Service Type, 2023 & 2032 42

FIG NO. 10. Market Attractiveness Analysis, By Service Type 43

FIG NO. 11. Incremental Revenue Growth Opportunity by Service Type, 2024 In 2032 43

FIG NO. 12. Last Mile Delivery Market Revenue, By Service Type, 2018, 2023, 2027 & 2032 44

FIG NO. 13. North America Last Mile Delivery Market for B2C, Revenue (USD Million) 2018 In 2032 45

FIG NO. 14. North America Last Mile Delivery Market for B2B, Revenue (USD Million) 2018 In 2032 46

FIG NO. 15. North America Last Mile Delivery Market for C2C, Revenue (USD Million) 2018 In 2032 47

FIG NO. 16. Last Mile Delivery Market Revenue Share, By Application, 2023 & 2032 49

FIG NO. 17. Market Attractiveness Analysis, By Application 50

FIG NO. 18. Incremental Revenue Growth Opportunity by Application, 2024 In 2032 50

FIG NO. 19. Last Mile Delivery Market Revenue, By Application, 2018, 2023, 2027 & 2032 51

FIG NO. 20. North America Last Mile Delivery Market for Food & Beverages, Revenue (USD Million) 2018 In 2032 52

FIG NO. 21. North America Last Mile Delivery Market for Retail & EIncommerce, Revenue (USD Million) 2018 In 2032 53

FIG NO. 22. North America Last Mile Delivery Market for Healthcare, Revenue (USD Million) 2018 In 2032 54

FIG NO. 23. North America Last Mile Delivery Market for Others, Revenue (USD Million) 2018 In 2032 55

FIG NO. 24. North America Last Mile Delivery Market Revenue, 2018 – 2032 (USD Million) 56

 

 

List of Tables

TABLE NO. 1. , North America Last Mile Delivery Market, Snapshot 23

TABLE NO. 2. , Drivers for the Last Mile Delivery Market, Impact Analysis 27

TABLE NO. 3. , Restraints for the Last Mile Delivery Market, Impact Analysis 29

TABLE NO. 4. , North America Last Mile Delivery Market Revenue, By Country, 2018 In 2023 (USD Million) 57

TABLE NO. 5. , North America Last Mile Delivery Market Revenue, By Country, 2024 In 2032 (USD Million) 57

TABLE NO. 6. , North America Last Mile Delivery Market Revenue, By Service Type, 2018 In 2023 (USD Million) 58

TABLE NO. 7. , North America Last Mile Delivery Market Revenue, By Service Type, 2024 In 2032 (USD Million) 58

TABLE NO. 8. , North America Last Mile Delivery Market Revenue, By Application, 2018 In 2023 (USD Million) 59

TABLE NO. 9. , North America Last Mile Delivery Market Revenue, By Application, 2024 In 2032 (USD Million) 59

TABLE NO. 10. , North America Last Mile Delivery Market Revenue, By Technology, 2018 In 2023 (USD Million) 60

TABLE NO. 11. , North America Last Mile Delivery Market Revenue, By Technology, 2024 In 2032 (USD Million) 60

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Frequently Asked Questions:

What is the market size of the North America Last Mile Delivery Market in 2023 and 2032, and what is the CAGR?

The market size is projected to grow from USD 32,979.90 million in 2023 to USD 61,205.75 million by 2032, with a compound annual growth rate (CAGR) of 7.47% from 2024 to 2032.

What are the key drivers for the growth of the North America Last Mile Delivery Market?

The market is driven by the surge in eIncommerce, growth of mobile commerce, and increasing consumer demand for fast and reliable delivery services, including sameInday and nextInday delivery options.

How is technology shaping the last mile delivery market in North America?

Technologies such as drones, autonomous vehicles, and realIntime tracking are transforming lastInmile delivery by improving efficiency, reducing costs, and meeting customer expectations for faster deliveries.

How does urbanization impact the last mile delivery market?

Urbanization, along with smart city initiatives, is driving the development of efficient lastInmile delivery systems, improving delivery speed and customer satisfaction, especially in densely populated areas.

Which region holds the largest share of the North America Last Mile Delivery Market?

The United States holds the largest market share due to its strong eIncommerce infrastructure and high demand for lastInmile delivery services, followed by Canada.

About Author

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Sushant Phapale

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Sushant is an expert in ICT, automation, and electronics with a passion for innovation and market trends.

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