Market Insights:
Potato protein is the dry product obtained from potatoes during the separation of starch. It is easily digestible and covers almost the entire range of amino acids, making it extremely suitable for feed applications. Potato proteins increase metabolism and also help synthesize hemoglobin to meet the body’s iron requirements. It has a yellow-colored, free-flowing powder texture and contains 83.5% dry matter protein. Isolated proteins, which are obtained as waste from the potato industry, have been found to treat high blood pressure.
Potato protein manufacturers are working on innovations for protein products. For example, in 2016, Avebe, which is a leading potato protein manufacturer, launched Solanic@100 in Europe. This product provides an excellent blend of amino acids and is easily digestible, thus making it extremely suitable for protein-rich snacks, baked goods, etc. Potential global potato protein market drivers include increasing consumer awareness of food allergens, a rise in the vegan population over the last few years, consumer preference for clean-label products, and the high nutritional value of proteins present in potatoes. However, low production and distribution of potato proteins restrict the growth of the potato protein market.
By type, the global potato protein market is subdivided into concentrates and isolates, while food and beverages (meat, processed foods, bakery, confectionery, and dairy, among others) and feed are its applications. On the basis of type, the same market is bifurcated into concentrates and isolates, where concentrates dominated the market in 2017, mainly due to high volume consumption. Among applications, the feed segment is identified as the leading market, mainly due to the large-scale application of potato proteins for swine and cattle feed. Potato proteins find limited application in food and beverages owing to their high instability and insolubility.
By geography, the global potato protein market is categorized into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Europe contributed the largest market share for the global potato protein market, mainly due to the prominent presence of a large number of manufacturers of potato proteins, leading to a high supply of potato proteins. In addition to this, rising awareness for functional proteins coupled with health safety concerns is another key driver of the potato protein market in Europe. Apart from this, Asia Pacific is anticipated to be the fastest-growing region for the potato protein market, mainly fuelled by an increasing population, changing lifestyles, and consumer preference for non-allergenic products. India, China, and Japan are the main driving countries in Asia-Pacific. Moreover, the rising demand for plant protein in Southeast Asian countries such as Malaysia, Vietnam, Indonesia, etc., is also contributing to the growth of the regional market. North America is also expected to contribute significantly to the growth of the global potato protein market due to an increase in consumer concern over the impact of the consumption of animal proteins coupled with the rising consumption of plant protein products.
The global potato protein market is segmented as below:
By Type
By Application
- Food and beverages
- Meat
- Processed foods
- Bakery
- Confectionary
- Dairy
- Feed
By Geography
- North America
- Europe
- Germany
- France
- Italy
- U.K.
- Russia
- Rest of Europe
- Asia-Pacific
- India
- China
- Japan
- Rest of Asia-Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa
- GCC Countries
- South Africa
- Rest of Middle East and Africa
Key players across the global potato protein market value chain are:
Avebe, Tereos, Agrana, Roquette, Omega Protein, Pepees Group, Emsland Group, Meelunie, KMC Ingredients, AKV Langholt, and PZP Niechlow, among others.
This report offers the following:
- Assessment of global potato protein market trends for the period 2016–2026
- Historical (past) information for 2016 and 2017 and projections with CAGRs from 2018 to 2026, considering 2017 as the base year for the market.
- Market drivers, restraints, future prospects, and competitive analysis (market positioning) of key market players
- Overview of the global potato protein market value chain
- Company profiling with major information about the key players operating in the global potato protein market
- Estimation of the market size in terms of value and volume
