Market Overview
The Rice Bran Oil Market was valued at USD 9.07 billion in 2024 and is projected to reach USD 19.19 billion by 2032, growing at a CAGR of 9.82% during the forecast period.
| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Rice Bran Oil Market Size 2024 |
USD 9.07 Billion |
| Rice Bran Oil Market, CAGR |
9.82% |
| Rice Bran Oil Market Size 2032 |
USD 19.19 Billion |
The Rice Bran Oil Market grows with rising consumer focus on heart health, cholesterol management, and functional nutrition. Demand strengthens as foodservice operators and households adopt oils with high smoke points and neutral flavor.Asia-Pacific dominates the Rice Bran Oil Market due to abundant rice production and strong government support for rice bran utilization. India, China, Thailand, and Vietnam lead consumption, with rapid adoption in both household and industrial food applications. North America shows growing demand driven by health-conscious consumers and rising use in quick-service restaurants and processed foods. Europe sees increasing popularity of cold-pressed and organic variants supported by clean-label trends and functional nutrition awareness. Latin America and the Middle East & Africa are emerging markets with rising interest in healthy cooking oils and fortified products. Key players driving the market include Marico, Adani Group, and King Rice Oil Group, which focus on refining capacity expansion and innovative product launches. Ricela Health Foods Ltd. and Modi Naturals invest in premium cold-pressed oils and sustainable processing technologies to strengthen their market presence and cater to evolving consumer preferences.
Market Insights
- The Rice Bran Oil Market was valued at USD 9.07 billion in 2024 and is projected to reach USD 19.19 billion by 2032, growing at a CAGR of 9.82% during the forecast period.
- Growth is driven by rising consumer awareness of heart health, cholesterol reduction, and preference for balanced fatty acid profiles.
- Trends show increasing adoption in fortified foods, nutraceuticals, and cold-pressed premium variants supported by clean-label and sustainability preferences.
- Competitive landscape features players like Marico, Adani Group, King Rice Oil Group, and Ricela Health Foods Ltd., focusing on refining capacity, distribution network expansion, and innovative product launches.
- Market restraints include fluctuating raw material supply, limited consumer awareness in rural areas, and price competition from other edible oils that affect profit margins.
- Asia-Pacific leads demand with high rice production and strong domestic consumption, while North America and Europe record steady growth from health-conscious consumers.
- Latin America and Middle East & Africa show emerging opportunities with rising urbanization, retail penetration, and growing demand for healthy cooking oil alternatives.
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Market Drivers
Rising Consumer Focus on Heart-Healthy Edible Oils
The Rice Bran Oil Market grows due to its proven heart-health benefits and cholesterol-lowering properties. It contains oryzanol, which helps reduce LDL cholesterol and support cardiovascular wellness. Consumers prefer it over conventional oils due to its light flavor and high smoke point, making it suitable for frying and everyday cooking. Demand rises across households and foodservice sectors that aim for healthier menus. The growing prevalence of lifestyle diseases encourages buyers to adopt functional cooking oils. It continues to gain recognition in global health campaigns and nutrition programs.
- For instance, Marico’s Saffola brand, which includes rice bran oil blends, remains a leader in the super-premium refined edible oil segment, catering to the rising demand for heart-healthy cooking options, according to company statements and market analysis.
Expanding Applications in Food Processing and Functional Foods
Food manufacturers integrate rice bran oil into snacks, bakery products, and instant noodles to improve nutritional profiles. The Rice Bran Oil Market benefits from its natural antioxidants and vitamin E, which help extend product shelf life. It supports clean-label product launches in ready-to-eat and packaged food categories. Processors value its balanced fatty acid composition that meets global dietary guidelines. Rising demand for fortified and functional foods further boosts its adoption in urban markets. It enables manufacturers to meet consumer demand for natural, healthy fat sources.
- For instance, Modi Naturals’ facility in Pilibhit has a fully integrated edible oil refining capacity of 100 TPD and a solvent extraction capacity of 400 TPD. The company, which is a major processor of rice bran, also supplies bulk edible oils and ingredients to other manufacturers in addition to its own branded products.
Government Support and Favorable Trade Policies
Government initiatives in major rice-producing countries promote rice bran oil extraction and processing. The Rice Bran Oil Market gains from subsidies, technical assistance, and quality certification programs that improve production efficiency. It benefits from reduced import duties and export incentives in countries encouraging edible oil self-sufficiency. Policies focus on utilizing rice bran, a byproduct of milling, to minimize wastage and boost farmer income. Public-private partnerships invest in modern extraction units to increase yield and quality. It strengthens domestic supply chains and promotes market stability.
Technological Advancements in Extraction and Refining
Innovations in solvent extraction and enzymatic refining enhance oil recovery rates and maintain nutrient content. The Rice Bran Oil Market advances with adoption of physical refining methods that reduce chemical residues. It helps producers meet stringent international quality standards. Continuous R&D efforts improve oxidative stability, making the oil ideal for global exports. Automated refining plants ensure consistent output with reduced operational costs. It drives competitiveness for producers targeting both domestic and international markets.
Market Trends
Growing Shift Toward Health and Wellness-Oriented Diets
The Rice Bran Oil Market benefits from rising consumer focus on healthy lifestyles and preventive care. People seek cooking oils that support heart health and weight management. It gains traction for its oryzanol and antioxidant content that align with wellness trends. Retailers promote it through health-focused campaigns and recipe endorsements. The popularity of cholesterol-lowering diets encourages repeat purchases among health-conscious buyers. It continues to position itself as a premium yet accessible edible oil choice.
- For instance, Ricela Health Foods, which is India’s highest exporter of refined rice bran oil and one of its leading domestic producers, processes up to 650 tonnes per day. The company supplies its heart-friendly oils to major retailers across India and exports to more than 30 countries.
Increasing Penetration in Foodservice and Quick-Service Restaurants
Restaurants adopt rice bran oil to meet demand for healthier menu offerings without compromising taste. The Rice Bran Oil Market sees growth in fast-food chains and casual dining outlets seeking stable frying oils. It offers longer fry life and neutral taste, which reduce operational costs. Chefs value its light texture that enhances flavor retention in fried and sautéed dishes. Rising dine-out culture supports higher consumption across urban centers. It strengthens its presence in commercial kitchens worldwide.
- For instance, Adani Wilmar, a major FMCG company in India, supplies its Fortune brand edible oils, including varieties like rice bran oil, to institutional buyers such as canteens, restaurants, and messes, as part of its broad business-to-business (B2B) operations. The company leverages its large distribution network, which is active in major metro areas, to serve both retail and bulk customers.
Rising Popularity in Nutraceuticals and Dietary Supplements
Nutraceutical brands use rice bran oil as a base for capsules and fortified products. The Rice Bran Oil Market benefits from clinical evidence supporting its role in lipid management. It finds use in omega-rich formulations targeted at aging populations and fitness enthusiasts. Demand grows in markets focused on preventive health solutions and clean-label supplements. Manufacturers highlight its natural source of vitamin E to attract informed consumers. It expands its scope beyond traditional edible oil applications.
Adoption of Sustainable and Value-Added Production Practices
Producers invest in eco-friendly extraction processes that minimize waste and energy use. The Rice Bran Oil Market aligns with sustainability goals by utilizing rice bran, a milling byproduct. It supports circular economy models and contributes to rural economic growth. Refiners adopt value-added strategies such as cold-pressed variants for premium segments. Packaging innovations emphasize recyclable and consumer-friendly formats. It positions itself as both a health and environmentally responsible choice.
Market Challenges Analysis
Limited Awareness and Regional Consumption Imbalances
The Rice Bran Oil Market faces low consumer awareness in several regions outside Asia-Pacific. Many households still prefer traditional edible oils, limiting adoption rates. It struggles with perception challenges where rice bran oil is seen as niche or premium. Limited marketing campaigns and lack of education on health benefits slow penetration in rural markets. Retail distribution gaps further restrict availability in emerging economies. It requires stronger promotional efforts and partnerships to build trust and expand reach.
Price Volatility and Supply Chain Constraints
Fluctuating rice production directly impacts the supply of rice bran, affecting oil availability. The Rice Bran Oil Market experiences cost pressure when raw material prices rise due to poor harvests. It faces challenges in maintaining consistent quality due to variation in bran freshness and processing standards. Small-scale mills often lack modern equipment, leading to lower recovery rates. Global competition from other edible oils intensifies pricing pressure and squeezes producer margins. It needs investment in efficient processing and stable sourcing to ensure steady market growth.
Market Opportunities
Expansion into Premium and Functional Food Segments
The Rice Bran Oil Market holds strong potential in premium and fortified food categories. Growing demand for clean-label and natural products creates space for cold-pressed and organic variants. It enables brands to target health-conscious urban consumers seeking functional benefits. Food processors can launch fortified snacks, bakery items, and meal solutions enriched with rice bran oil. Rising e-commerce penetration supports direct-to-consumer models and boosts visibility of niche products. It helps producers differentiate offerings and capture higher margins in competitive markets.
Opportunities in International Trade and Emerging Economies
Global trade liberalization opens doors for rice bran oil exports to new geographies. The Rice Bran Oil Market can expand in North America, Europe, and the Middle East where demand for healthy oils rises. It benefits from partnerships with global food brands and private label suppliers. Investments in modern extraction units and refining facilities improve product consistency for international buyers. Governments in emerging economies support local production through subsidies and farmer incentives. It positions producers to scale operations and tap into growing global health and wellness trends.
Market Segmentation Analysis:
By Type
The Rice Bran Oil Market is segmented by type into refined, filtered, and cold-pressed variants. Refined rice bran oil dominates due to its wide use in household cooking and foodservice applications. It offers a neutral taste, high smoke point, and stable shelf life, making it ideal for frying and daily use. Filtered oil attracts consumers seeking minimally processed options with natural flavor retention. Cold-pressed oil is gaining traction in premium health-conscious segments because it preserves maximum oryzanol and vitamin E content. It supports brand positioning in organic and natural product portfolios. Growing demand for clean-label products continues to boost interest in cold-pressed and chemical-free options.
- For instance, Ricela Group, a leading Indian producer and exporter of refined rice bran oil, utilizes a patented physical refining process that does not use caustic or acid, resulting in a trans-fat-free product with high oryzanol levels of 1500 milligrams per 100 grams of oil.
By Application
Applications of rice bran oil span edible use, industrial use, and nutraceutical formulations. The Rice Bran Oil Market sees strongest adoption in edible applications where it is used for cooking, frying, and blended oils. It also finds use in snack manufacturing, bakery fats, and ready-to-eat food processing. In the nutraceutical sector, rice bran oil is incorporated in cholesterol-lowering capsules and functional food supplements. Industrial applications include soaps, cosmetics, and specialty oleochemicals where its high antioxidant content adds value. It continues to expand into new categories driven by rising health awareness and innovation in product development.
- For instance, the nutraceutical company AP Organics commercialized a technology developed by CSIR-IICT to produce isolated Gamma-Oryzanol from rice bran oil, with their Ricela brand offering it in a 15,000 PPM concentration for functional food supplements.
By Distribution Channel
Distribution of rice bran oil is divided into supermarkets and hypermarkets, convenience stores, online channels, and specialty stores. The Rice Bran Oil Market benefits from strong presence in modern retail formats, allowing consumers easy access to multiple brands. It records fast growth in e-commerce due to rising preference for doorstep delivery and bulk purchasing options. Online platforms offer wider product variety and enable price comparisons that attract value-seeking buyers. Specialty health stores promote premium cold-pressed and organic variants for targeted customers. It leverages both traditional retail and digital channels to maximize reach across urban and semi-urban areas.
Segments:
Based on Type
Based on Application
- Food & Beverage
- Nutraceutical
- Animal Feed
- Others
Based on Distribution Channel
Based on the Geography:
- North America
- Europe
- UK
- France
- Germany
- Italy
- Spain
- Russia
- Belgium
- Netherlands
- Austria
- Sweden
- Poland
- Denmark
- Switzerland
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- India
- Australia
- Thailand
- Indonesia
- Vietnam
- Malaysia
- Philippines
- Taiwan
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Peru
- Chile
- Colombia
- Rest of Latin America
- Middle East
- UAE
- KSA
- Israel
- Turkey
- Iran
- Rest of Middle East
- Africa
- Egypt
- Nigeria
- Algeria
- Morocco
- Rest of Africa
Regional Analysis
North America
North America holds 18% market share in the Rice Bran Oil Market, driven by rising demand for healthy edible oils and functional food products. Consumers in the U.S. and Canada increasingly adopt rice bran oil for its cholesterol-lowering properties and balanced fatty acid profile. It gains traction across quick-service restaurants and home cooking segments due to its high smoke point and neutral taste. Food processors integrate it into snacks and bakery formulations to meet clean-label requirements. Growing awareness of plant-based diets further supports adoption, while e-commerce platforms expand accessibility to niche and premium variants. Investment in marketing and health campaigns strengthens brand positioning, helping suppliers gain more presence in retail and foodservice sectors.
Europe
Europe accounts for 20% market share and is witnessing steady growth supported by rising consumer focus on functional nutrition and heart health. Countries such as Germany, the U.K., and France drive demand through a mix of retail and foodservice channels. It benefits from EU policies encouraging healthier oils and reduction of trans fats in processed foods. Cold-pressed and organic rice bran oils gain popularity in premium grocery chains targeting health-conscious buyers. European food manufacturers explore its use in ready-to-eat meals and fortified snacks to meet wellness trends. Continuous innovation in packaging and product differentiation strengthens its presence in competitive markets.
Asia-Pacific
Asia-Pacific leads with 45% market share, making it the largest regional contributor to the Rice Bran Oil Market. High rice production in countries like India, China, Thailand, and Vietnam ensures abundant raw material availability. It benefits from government initiatives promoting rice bran oil for public health programs and edible oil self-sufficiency. India shows strong adoption through both household use and commercial food processing sectors. Japan and South Korea focus on premium cold-pressed variants marketed for functional benefits. Growing middle-class population, urbanization, and expansion of modern retail channels drive consistent demand across the region.
Latin America
Latin America represents 9% market share, with Brazil and Mexico leading consumption. The Rice Bran Oil Market grows as consumers shift toward healthier oil options to address lifestyle-related health concerns. It finds increasing use in local cuisines, frying applications, and packaged food production. Manufacturers invest in distribution partnerships to expand availability in supermarkets and hypermarkets. Nutraceutical producers explore rice bran oil for supplements targeting cholesterol management. Economic growth and urbanization improve purchasing power, supporting gradual adoption across middle-income households.
Middle East & Africa
Middle East & Africa hold 8% market share, with rising demand from Gulf countries and South Africa. The Rice Bran Oil Market benefits from growing awareness of heart health and preference for light, versatile cooking oils. It is adopted in foodservice operations, including hotels and quick-service restaurants, to cater to health-focused customers. Importers collaborate with Asian suppliers to ensure steady product flow and competitive pricing. Retail channels expand presence of packaged edible oils, including fortified options. Rising health campaigns and dietary awareness continue to create opportunities for wider market penetration.
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Key Player Analysis
- Marico
- King Rice Oil Group
- Sethia Oils Ltd
- Adani Group
- 3F Industries Ltd
- Modi Naturals
- Ricela Health Foods Ltd
- Conagra Brands, Inc.
- P. Refinery Pvt. Ltd.
- BCL Industries Ltd.
Competitive Analysis
Competitive landscape of the Rice Bran Oil Market features leading players such as Marico, Adani Group, King Rice Oil Group, Ricela Health Foods Ltd., Modi Naturals, 3F Industries Ltd., Sethia Oils Ltd., Conagra Brands, Inc., A.P. Refinery Pvt. Ltd., and BCL Industries Ltd. These companies focus on expanding refining capacity, improving extraction efficiency, and developing premium product lines like cold-pressed and organic variants to cater to health-conscious consumers. Strategic partnerships with distributors and retailers strengthen market presence and ensure wider availability across urban and semi-urban regions. Investments in modern solvent extraction and physical refining technologies help maintain consistent product quality and meet global food safety standards. Marketing campaigns emphasize cholesterol-lowering properties and nutritional benefits to increase brand visibility. Players also explore e-commerce and direct-to-consumer channels to tap into growing online demand. Continuous R&D efforts support innovation in fortified oils and sustainable packaging, enabling differentiation in competitive markets.
Recent Developments
- In January 2025, Adani Wilmar listed “Fortune Rice Bran Health Oil” among its brands, noting its total annual capacity across oils (including rice bran) to be 627,000 MT.
- In November 2024, King Rice Oil Group announced expansion of its production capacity to over 5 tons per day (daily capacity) for infused rice bran oil processing.
- In September 2024, A.P. Refinery Pvt. Ltd. hit a 56,000 metric tons milestone, emerging as one of India’s top rice bran oil producers.
Report Coverage
The research report offers an in-depth analysis based on Type, Application, Distribution Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
- Demand for rice bran oil will rise with increasing focus on heart health and wellness.
- Cold-pressed and organic variants will gain traction in premium consumer segments.
- Government programs will continue to support rice bran utilization and oil extraction.
- Food manufacturers will expand use of rice bran oil in snacks, bakery, and ready-to-eat products.
- E-commerce platforms will drive higher sales through wider product availability and bulk purchase options.
- Technological upgrades in refining will improve yield and nutrient retention for global standards.
- Global players will invest in expanding refining capacity and modernizing production units.
- Nutraceutical and supplement makers will adopt rice bran oil for cholesterol management products.
- Sustainable and recyclable packaging solutions will become a key differentiator in the market.
- Emerging markets will present new growth opportunities with rising urbanization and dietary awareness.
