Home / Technology & Media / Smart Speakers Market By Virtual Assistant Type (Alexa, Google Assistant, Siri, Cortana, Others), By Application (Residential, Offices), By Sales Channel (Online, Offline), By Component (Hardware, Software) - Growth, Share, Opportunities & Competitive Analysis, 2018 – 2026

Smart Speakers Market By Virtual Assistant Type (Alexa, Google Assistant, Siri, Cortana, Others), By Application (Residential, Offices), By Sales Channel (Online, Offline), By Component (Hardware, Software) - Growth, Share, Opportunities & Competitive Analysis, 2018 – 2026

Published: Oct 2018 | Report Code: 59412-10-18

Rising Home Automation Aiding the Smart Speakers Market Growth

The smart furtniture market was valued at US$ 4.30 Bn in 2017 and expected to grow at a CAGR of 26.4% during the forecast period from 2017 to 2026. A smart speaker may be defined as a wireless audio playback device that uses several types of connectivity for additional functions. Technically, a speaker capable of anything beyond just emitting sound can be labelled as ‘smart’. What makes smart speakers different from normal speakers is the fact that it comes with special features that facilitates connectivity to multiple types of audio sources, ease of use and provide additional functionality. These additional functionality includes; scheduling calendar invites, quickly look up information, controlling smart homes, play music, online shopping and facilitating calls. All the aforementioned tasks can just be performed by the person operating the smart speaker. Rising smart home industry across the world is an important factor contributing to the increased adoption of smart speakers. Moreover, considering the fact that an increasing number of consumers are shifting towards connected devices, the smart speakers market expected to witness significant growth over the forecast period. Rising net disposable income of people specially in countries such as India, China and Brazil among others is another important factor aiding the smart speakers market growth. The advent of e-commerce has further influenced the market growth positively. Ease of purchase and wide availability of options are some of the major factors supporting the aforementioned sentence.

Market Synopsis

Smart Speakers Market

Adoption of Smart Speakers Expected to be high across Offices in Coming Years

The residential segment stood as the largest segment in the overall smart speakers market worldwide and contributed to a lion’s share of the overall market value in 2017. Rising discretionary income coupled with changing lifestyle are expected to drive the adoption of smart speakers in residential sector in the coming years. Moreover, rising popularity of connected devices and smart homes worldwide is another factor aiding the smart speakers market growth during the forecast period. However, the adoption of smart speakers across offices expected to be on the rise in the years to come. For instance, recently Amazon in its annual Re:Invent conference held in Las Vegas, announced it plans to make its virtual assistant an essential office accessory which will be able to book conference rooms, launch meetings and order stationery.

Smart Speakers Market

R&D Activities to Remain on the Center Stage for the Players Operating in the Smart Speaker Market

Research and development activities is one of the most prominent strategies adopted by the players operating in the smart speakers market. These activities are directed towards improving the existing products as well as developing new ones. With new companies entering into the market, this strategy expected to remain on the center stage in the coming years. For instance, recently, Google announced its plans to launch a smart speaker with a display to take on Amazon Echo. The product expected to be unveiled at the Pixel launch event, which is likely to be in the first week of October 2018. Similarly, Motorola has plans to launch a smart speaker that will compete directly with the likes of Amazon Echo and Google Home.

Smart Speakers Market

North America to Remain an Important Market throughout the Forecast Period

North America was the largest regional market for smart speakers worldwide in 2017. The value share of North America in the global smart speakers market stood at more than 60% in the year 2017. The region expected to maintain its dominance throughout the forecast period. The presence of a strong home automation industry in the region is one of the most prominent factors driving the smart speakers market. Moreover, higher inclination towards sophisticated lifestyle among people in the region is another factor complimenting the smart speakers market growth. Furthermore, the fact that three of the leading virtual assistant providers namely, Cortana (Microsoft), Alexa (Amazon) and Siri (Apple) headquartered in the region further contributes to the growth of the market in the region. The adoption of smart speakers among people in the U.S. has grown significantly in recent years. The magnitude of this growth can be understood from the fact that 16% of the U.S. population now owns a smart speaker.

Smart Speakers Market

Historical & Forecast Period

2016 – Historical Year

2017 – Base Year

2018-2026 – Forecast Period

This research report presents the analysis of each segment from 2016 to 2026 considering 2017 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments are calculated for the forecast period from 2018 to 2026.

Report Scope by Segments

The report elucidates the detailed outline of global Smart Speakers market by categorizing the market in terms of virtual assistant type, component, application, sales channel and geography.

Virtual Assistant Type (2016–2026; US$ Bn)

  • Alexa
  • Google Assistant
  • Siri
  • Cortana
  • Others (Xiaowei, DuerOS, Bixby, and AliGenie)

Component (2016–2026; US$ Bn)

  • Hardware
  • Software

Application (2016–2026; US$ Bn)

  • Residential
  • Offices

Sales Channel (2016–2026; US$ Bn)

  • Online
  • Offline

Geography Segment (2016–2026; US$ Bn)

  • North America
    • United States
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Rest of APAC
  • Rest of the World (RoW)
    • Middle East & Africa (MEA)
    • Latin America

Smart Speakers Market

Key players profiled in the report include Amazon, Apple, Harman International, Sonos, Bose, Onkyo, Panasonic, Alibaba, Altec, Lenovo and Xiaomi among others.

Key questions answered in this report

  • What was the global smart speakers market size in 2017 and forecast for 2026?
  • What are the current trends in the smart speakers market?
  • What are the various valuable opportunities for the players in the market?
  • Which is the largest regional market for smart speakers?
  • Which region expected to be the fastest growing and why?
  • What are the future prospects for the smart speakers market?
  • What are the major drivers and restraints influencing the market growth?
  • What are the new innovations by the leading players?
  • What are the key strategies adopted by the leading players in market?

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Smart Speakers Market
2.2 Global Smart Speakers Market, By Virtual Assistant Type, 2017
2.3 Global Smart Speakers Market, By Application, 2017
2.4 Global Smart Speakers Market, By Sales Channel, 2017
2.5 Global Smart Speakers Market, By Component, 2017
2.6 Global Smart Speakers Market, By Geography, 2017

Chapter 3 Market Dynamics
3.1 Market Overview
3.1.1 Global Smart Speakers Market Value, 2016 – 2026, (US$ Bn)
3.2 Market Drivers
3.3 Market Restraints
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends and Future Outlook
3.5 Attractive Investment Proposition, By Geography
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies Adopted by the Leading Players

Chapter 4 Global Smart Speakers Market Analysis, By Virtual Assistant Type, 2016 – 2026
4.1 Market Analysis
4.2 Alexa
4.3 Google Assistant
4.4 Siri
4.5 Cortana
4.6 Others

Chapter 5 Global Smart Speakers Market Analysis, By Application, 2016 – 2026
5.1 Market Analysis
5.2 Residential
5.3 Offices

Chapter 6 Global Smart Speakers Market Analysis, By Sales Channel, 2016 – 2026
6.1 Market Analysis
6.2 Online
6.3 Offline

Chapter 7 Global Smart Speakers Market Analysis, By Component, 2016 – 2026
7.1 Market Analysis
7.2 Hardware
7.3 Software

Chapter 8 North America Smart Speakers Market Analysis, 2016 – 2026
8.1 Overview
8.2 North America Smart Speakers Market Analysis, By Virtual Assistant Type, 2016 – 2026
8.2.1 Market Analysis
8.3 North America Smart Speakers Market Analysis, By Application, 2016 – 2026
8.3.1 Market Analysis
8.4 North America Smart Speakers Market Analysis, By Sales Channel, 2016 – 2026
8.4.1 Market Analysis
8.4 North America Smart Speakers Market Analysis, By Component, 2016 – 2026
8.4.1 Market Analysis
8.5 North America Smart Speakers Market Analysis, By Country, 2016 – 2026
8.5.1 U.S.
8.5.2 Canada

Chapter 9 Europe Smart Speakers Market Analysis, 2016 – 2026
9.1 Overview
9.2 Europe Smart Speakers Market Analysis, By Virtual Assistant Type, 2016 – 2026
9.2.1 Market Analysis
9.3 Europe Smart Speakers Market Analysis, By Application, 2016 – 2026
9.3.1 Market Analysis
9.4 Europe Smart Speakers Market Analysis, By Sales Channel, 2016 – 2026
9.4.1 Market Analysis
9.4 Europe Smart Speakers Market Analysis, By Component, 2016 – 2026
9.4.1 Market Analysis
9.5 Europe Smart Speakers Market Analysis, By Country, 2016 – 2026
9.4.1 U.K.
9.4.2 Germany
9.4.3 France
9.4.4 Rest of Europe

Chapter 10 Asia Pacific Smart Speakers Market Analysis, 2016 – 2026
10.1 Overview
10.2 Asia Pacific Smart Speakers Market Analysis, By Virtual Assistant Type, 2016 – 2026
10.2.1 Market Analysis
10.3 Asia Pacific Smart Speakers Market Analysis, By Application, 2016 – 2026
10.3.1 Market Analysis
10.4 Asia Pacific Smart Speakers Market Analysis, By Sales Channel, 2016 – 2026
10.4.1 Market Analysis
10.4 Asia Pacific Smart Speakers Market Analysis, By Component, 2016 – 2026
10.4.1 Market Analysis
10.5 Asia Pacific Smart Speakers Market Analysis, By Country, 2016 – 2026
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 Rest of Asia Pacific

Chapter 11 Rest of the World Smart Speakers Market Analysis, 2016 – 2026
11.1 Overview
11.2 Rest of the World Smart Speakers Market Analysis, By Virtual Assistant Type, 2016 – 2026
11.2.1 Market Analysis
11.3 Rest of the World Smart Speakers Market Analysis, By Application, 2016 – 2026
11.3.1 Market Analysis
11.4 Rest of the World Smart Speakers Market Analysis, By Sales Channel, 2016 – 2026
11.4.1 Market Analysis
11.4 Rest of the World Smart Speakers Market Analysis, By Component, 2016 – 2026
11.4.1 Market Analysis
11.5 Rest of the World Smart Speakers Market Analysis, By Region, 2016 – 2026
11.4.1 Latin America
11.4.2 Middle East & Africa

Chapter 12 Company Profiles
12.1 Amazon
12.2 Apple
12.3 Harman International
12.4 Sonos
12.5 Bose
12.6 Onkyo
12.7 Panasonic
12.8 Alibaba
12.9 Altec
12.10 Lenovo
12.11 Xiaomi

FIG. 1 Global Smart Speakers : Market Segmentation
FIG. 2 Global Smart Speakers Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Smart Speakers Market, By Virtual Assistant Type, 2017 (US$ Bn)
FIG. 5 Global Smart Speakers Market, By Application, 2017 (US$ Bn)
FIG. 6 Global Smart Speakers Market, By Sales Channel, 2017 (US$ Bn)
FIG. 7 Global Smart Speakers Market, By Component, 2017 (US$ Bn)
FIG. 8 Global Smart Speakers Market, By Geography, 2017 (US$ Bn)
FIG. 9 Global Smart Speakers Market Value, 2016 – 2026, (US$ Bn)
FIG. 10 Attractive Investment Proposition, by Geography
FIG. 11 Market Positioning of Key Smart Speakers Players, 2017
FIG. 12 Global Smart Speakers Market Value Contribution, By Virtual Assistant Type, 2017 & 2026 (%)
FIG. 13 Global Smart Speakers Market Value from Alexa, 2016 – 2026, (US$ Bn)
FIG. 14 Global Smart Speakers Market Value from Google Assistant, 2016 – 2026, (US$ Bn)
FIG. 15 Global Smart Speakers Market Value from Siri, 2016 – 2026, (US$ Bn)
FIG. 16 Global Smart Speakers Market Value from Cortana, 2016 – 2026, (US$ Bn)
FIG. 17 Global Smart Speakers Market Value from Others, 2016 – 2026, (US$ Bn)
FIG. 18 Global Smart Speakers Market Value Contribution, By Application, 2017 & 2026 (%)
FIG. 19 Global Smart Speakers Market Value from Residential, 2016 – 2026, (US$ Bn)
FIG. 20 Global Smart Speakers Market Value from Offices, 2016 – 2026, (US$ Bn)
FIG. 21 Global Smart Speakers Market Value Contribution, By Sales Channel, 2017 & 2026 (%)
FIG. 22 Global Smart Speakers Market Value from Online Sales, 2016 – 2026, (US$ Bn)
FIG. 23 Global Smart Speakers Market Value from Offline Sales, 2016 – 2026, (US$ Bn)
FIG. 24 Global Smart Speakers Market Value Contribution, By Component, 2017 & 2026 (%)
FIG. 25 Global Smart Speakers Market Value from Hardware, 2016 – 2026, (US$ Bn)
FIG. 26 Global Smart Speakers Market Value from Software, 2016 – 2026, (US$ Bn)
FIG. 27 North America Smart Speakers Market Value, 2016 – 2026, (US$ Bn)
FIG. 28 Europe Smart Speakers Market Value, 2016 – 2026, (US$ Bn)
FIG. 29 Asia Pacific Smart Speakers Market Value, 2016 – 2026, (US$ Bn)
FIG. 30 RoW Smart Speakers Market Value, 2016 – 2026, (US$ Bn)

TABLE 1 Market Snapshot: Global Smart Speakers Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America Smart Speakers Market Value, By Virtual Assistant Type, 2016 – 2026 (US$ Bn)
TABLE 5 North America Smart Speakers Market Value, By Application, 2016 – 2026 (US$ Bn)
TABLE 6 North America Smart Speakers Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 7 North America Smart Speakers Market Value, By Component, 2016 – 2026 (US$ Bn)
TABLE 8 North America Smart Speakers Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 9 Europe Smart Speakers Market Value, By Virtual Assistant Type, 2016 – 2026 (US$ Bn)
TABLE 10 Europe Smart Speakers Market Value, By Application, 2016 – 2026 (US$ Bn)
TABLE 11 Europe Smart Speakers Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 12 Europe Smart Speakers Market Value, By Component, 2016 – 2026 (US$ Bn)
TABLE 13 Europe Smart Speakers Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 14 Asia Pacific Smart Speakers Market Value, By Virtual Assistant Type, 2016 – 2026 (US$ Bn)
TABLE 15 Asia Pacific Smart Speakers Market Value, By Application, 2016 – 2026 (US$ Bn)
TABLE 16 Asia Pacific Smart Speakers Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 17 Asia Pacific Smart Speakers Market Value, By Componentl, 2016 – 2026 (US$ Bn)
TABLE 18 Asia Pacific Smart Speakers Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 19 Rest of the World (Row) Smart Speakers Market Value, By Virtual Assistant Type, 2016 – 2026 (US$ Bn)
TABLE 20 Rest of the World (Row) Smart Speakers Market Value, By Application, 2016 – 2026 (US$ Bn)
TABLE 21 Rest of the World (Row) Smart Speakers Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 22 Rest of the World (RoW) Smart Speakers Market Value, By Componentl, 2016 – 2026 (US$ Bn)
TABLE 23 Rest of the World (Row) Smart Speakers Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 24 Amazon: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 25 Apple: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 26 Harman International: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 27 Sonos: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 28 Bose: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 29 Onkyo: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 30 Panasonic: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 31 Alibaba: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 32 Altec: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 32 Lenovo: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 33 Xiaomi: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

Choose License Type
Connect With Us
+1-800-361-8290
24/7 Research Support

Credence Webinars

Join Credence analysts to explore the latest IT Trends

view upcoming webinars

Our Clients