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Social Media Management Software Market By Component (Solutions, Services) By Solutions (Social Media Marketing, Social Media Asset, Content Management) By Service (Professional Services, Managed Service) By Deployment (Cloud-based, On-premises) - Growth, Future Prospects & Competitive Analysis, 2016 - 2028

About this report

The global social media management software market study comprehensively examines the sector utilizing important metrics. The paper includes investment tactics, information on the need for investments in the social media management software market, and numerous advantages for investors. Importantly, this study outlines significant adjustments to the technical standards that apply globally to the Social Media Management Software sector, as well as how hurdles that are both financial and non-financial are promoting the expansion of the Social Media Management Software market. Additionally, the paper examines historical and projected market sizes at the global, regional, and national levels. The most significant investment ideas, the demand and supply gap, the positioning of the competition, and the STAR, SRC, and Tornado evaluations are all thoroughly examined in the study. Technology advancements and other assessments include Porter's Five Forces, PESTEL, Value Chain, etc.

REPORT ATTRIBUTE DETAILS

Social Media Management Software Market by Volume

Yes

Market by Value

Yes

Market, Tornado Analysis

Yes

Market, STAR Analysis

Yes

Market, SRC Analysis

Yes

Market, Import-Export Data

Yes (On Demand)

Market Pricing Analysis

Yes (On Demand)

Market Segment Analysis

By component (solutions and services)

By solution (social media marketing, social media asset, and content management)

By service (professional and managed services)

By Deployment (cloud-based and on-premises)

Market, Regional Analysis

North America (US and Canada)

Europe (Germany, UK, France, Italy, Spain, and Rest of Europe)

Asia Pacific (China, India, Japan, South Korea, South East Asia, and the Rest of Asia Pacific)

Latin America (Brazil, Mexico, and the Rest of Latin America)

Middle East and Africa (GCC Countries, South Africa, and the Rest of the Middle East and Africa)

Market Key Companies

eClincher, Adobe, Synthesio, IBM, Socialbakers, Google, MavSocial, Oracle, Sendible, Salesforce, Agorapulse, Sprout Social, Buffer, Hootsuite, Talkwalker, Meltwater, Brandwatch, Sprinklr, NetBase, Digimind, Zoho Corp., HubSpot, Falcon.io, Clarabridge, Lithium Technologies, Cognizant, Facebook, Twitter, and Khoros

Market Competitive Landscape

Market Share Analysis

Competitive Benchmarking

Key Players Market Positioning

Geographical Presence Analysis

Major Strategies Adopted

 

Key Highlights of the report

What is the social media management software market doing regarding its key segments?

  • In 2021, the solutions segment will dominate the largest share of the Social Media Management Software Market due to social media software incorporating various tools and approaches to reach the target audience through social media, which is expected to grow the Social Media Management Software Market.
  • In 2021, the social media marketing segment dominated the Global Social Media Management Software Market due to the use of social media websites to promote a product or services. These factors contribute to segment expansion.
  • In 2021, the professional services segment dominated the largest market share because financial organizations use social media platforms to increase and retain their client base.
  • In 2021, the cloud-based sector held the biggest market share due to deployment characteristics, including cost-effectiveness and scalability.

Which region dominated the Social Media Management Software market?

The social media management software market was dominated by North America in 2021, with the largest share. The growing population, high internet penetration and better connectivity have resulted in using social media platforms, which is anticipated to aid the market growth. Furthermore, the companies are invested in Global Social Media Management Software to manage their operations. Additionally, the adoption of technological advancement and innovative techniques are the market's growth in this region. These factors increase the growth of the global social media management software market in the North American region.

How is US Market Performing in the Social Media Management Software market?

The US market commands the biggest market share in the North American social media management software market. Government programs like digitalization are also anticipated to expand the US industry significantly. The high sales of smartphones and the growing trend of digitalization in this region have also made it a lucrative market, projected to boost the market growth in the US industry.

What is the competitive environment of the Social Media Management Software market?

The competitive landscape of the social media management software industry provides the market share of social media management software, the launch of new platforms, and the various opportunities for the social media management software market. For instance, in June 2021, For Adobe Commerce, Adobe unveiled a live search powered by Al. Retailers using Adobe Commerce may give their customers relevant, customized search results based on their needs.

Executive Summary

What are technological advancements being made in social media management software?

Key players have introduced many social media platforms for individuals where they can connect with many other individuals and also share content globally through these platforms. For instance, in June 2021, Ads creative studio was introduced by Google Marketing Platform. It is a comprehensive approach to ad creation that enables the development of engaging experiences for audio, display, and video commercials. Customers may create and innovate adverts using the user-friendly, interactive interface of Ads Creative Studio.

Which are the key investments by the Social Media Management Software market players?

In September 2021, Kiopi released social media management software in September 2021, particularly for individuals, businesses, agencies, and anybody wishing to save time and money. Additionally, the popularity of live video streaming and audio-based social networking has expanded over the past few years due to the huge expansion of social media channels, which is likely to enhance the demand for social media management services.

The prominent market players in the market are eClincher, Adobe, Synthesio, IBM, Socialbakers, Google, MavSocial, Oracle, Sendible, Salesforce, Agorapulse, Sprout Social, Buffer, Hootsuite, Talkwalker, Meltwater, Brandwatch, Sprinklr, NetBase, Digimind, Zoho Corp., HubSpot, Falcon.io, Clarabridge, Lithium Technologies, Cognizant, Facebook, Twitter, and Khoros.

What are the main factors propelling the market for social media management software?

The rising adoption of internet access, including smartphones and tablets, is the major factor in the Social Media Management Software Market growth. With the increasing globalization, smartphones are the most used device for operating social media. Additionally, Social media management helps analyze social data to respond to market dynamics and achieve high sales profitably. Companies can use social media management solutions to improve their market presence and gain competitiveness. Hence enhancing the demand for social media management solutions. Furthermore, the rising developments of new advanced technologies such as big data analytics, deep learning and other technologies helped high investments in developing the social media management software market.

social-media-management-software-market

What are the Major Risks for the Social Media Management Software Market?

The Social Media Management Software solution provides better operability, reliability and flexibility. A majority of end-user are depended on cash for their regular activities. Consumers are using traditional payment methods for several years and therefore, reluctant to adopt advanced technologies. Moreover, the increased risk of using this personal data will likely hamper the Social Media Management Software market growth.

Which is the key application in the Social Media Management Software market?

The transaction mode category is classified into mobile web payment, near-field communication, SMS direct carrier billing, and others. The mobile web payments category led the Social Media Management Software market. The security, flexibility, and safety of mobile web payment solutions along with the increasing m-commerce to drive the segment's growth.

How is the Social Media Management Software market performing in regions?

The highest market share belongs to the Asia Pacific region. Following the government's demonetization initiative, the popularity of digital wallets and QR code services grew tremendously. Government programs like digitalization are also anticipated to expand the Indian market significantly. The largest revenue share in the Asia-Pacific region is anticipated to go to China. Additionally, this region has grown to be a lucrative market due to the rising sales of new smartphones and the country's growing digitalization trend, which is anticipated to aid the social media management software market.

What is the regulatory landscape for the Social Media Management Software market?

The countries' governments apply many social media management software restrictions due to the high risk associated with data leaks and other fraudulent activities. In addition, many illegal activities use these types of data, such as fake accounts, frauds, and others.

What is the Market Size of Social Media Management Software regarding value?

The social media management software market is expected to expand significantly over the following years, with a CAGR of 23.10%. Global social media management software sales were projected to reach USD 13,578.56 million in 2021 and USD 47,250.02 million in 2028.

What do the market's leading companies have in the pipeline for the future of social media management software?

The market players are focusing on developing new software for social media platforms due to the rising number of social media users globally, which increases the demand for social media management software. Furthermore, due to these factors, companies are launching new software in the market, which aids the market growth during the forecast period. For instance, in June 2021, on its lightning platform, Salesforce unveiled a new low-code tool for developers. This low-code technology is used for innovative elastic computing, automation, and interactive app creation. It includes identity management and data protection led by Al and provides skills to support teams in generating more revenue.

Segmentation of Global Social Media Management Software Market-

Global Social Media Management Software Market – By Component

  • Solutions
  • Services

Global Social Media Management Software Market – By Solutions

  • Social Media Marketing
  • Social Media Asset
  • Content Management

Global Social Media Management Software Market – By Services

  • Professional Services
  • Managed Service

Global Social Media Management Software Market – By Deployment

  • Cloud-based
  • On-premises

Global Social Media Management Software Market – By Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Frequently asked questions about the global Social Media Management Software market

The rising adoption of internet access, including smartphones and tablets, is the major factor in the Social Media Management Software Market growth.

Global social media management software sales were projected to reach USD 13,578.56 million in 2021 and USD 47,250.02 million in 2028.

North America dominated the social media management software market in 2021.

Some of the major players in the market are eClincher, Adobe, Synthesio, IBM, Socialbakers, Google, MavSocial, Oracle, Sendible, Salesforce, Agorapulse, Sprout Social, Buffer, Hootsuite, Talkwalker, Meltwater, Brandwatch, Sprinklr, NetBase, Digimind, Zoho Corp., HubSpot, Falcon.io, Clarabridge, Lithium Technologies, Cognizant, Facebook, Twitter, and Khoros.

In 2021, the solutions segment will dominate the largest share of the Social Media Management Software Market due to social media software incorporating various tools and approaches to reach the target audience through social media, which is expected to grow the Social Media Management Software Market.

Social Media Management Software Market Scope

Report Attribute Details
Market Value in 2021 USD 13,578.56 million
Market Value in 2028 USD 47,250.02 million
CAGR 23.10%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Trusted By
Godaddy
Published Date:  Dec 2022
Category:  Information and Communications Technology
Report ID:   60845
Report Format:   PDF
Pages:   130
Rating:    4.4 (30)
Delivery Time: 24 Hours to 48 Hours   
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