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UK Building Decoration Market By Type (Interior Renovation, Facade Decoration, Landscape Design and Decoration, Outdoor Decoration, Lighting Design and Decoration); By Application (Commercial Complex, Government Agency, Public Utilities, Transportation Hub, Hotels and Guesthouses) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 73019 | Report Format : PDF
REPORT ATTRIBUTE DETAILS
Historical Period 2019-2022
Base Year 2023
Forecast Period 2024-2032
UK Building Decoration MarketSize 2023 USD 1,323.50 million
UK Building Decoration Market, CAGR  6.61%
UK Building Decoration Market Size 2032 USD 2,356.00 million

Market Overview

The UK Building Decoration Market is projected to grow from USD 1,323.50 million in 2023 to an estimated USD 2,356.00 million by 2032, with a compound annual growth rate (CAGR) of 6.61% from 2024 to 2032. This growth is driven by an increasing demand for innovative and sustainable decoration solutions, fueled by rising construction activities and home renovation trends.

Key market drivers include the growing trend of urbanization, increasing disposable income, and rising awareness about energy-efficient building materials. Additionally, the demand for eco-friendly, low-maintenance, and innovative products is accelerating, with new technologies in coatings and finishes gaining traction. The trend towards modernizing interiors with smart and sustainable solutions also contributes to the market’s positive outlook.

Geographically, the UK market is expected to maintain its growth trajectory, with London and other urban areas driving demand due to high population density and construction activity. Leading players in the market include global and regional companies such as Dulux, Farrow & Ball, and Crown Paints, which offer a wide range of building decoration products and services, further strengthening their market position. These players are focusing on product innovation and sustainability to meet evolving customer demands.

Market Insights

  • The UK Building Decoration Market is expected to grow from USD 1,323.50 million in 2023 to USD 2,356.00 million by 2032, driven by increasing demand for aesthetic and sustainable decoration solutions.
  • With a CAGR of 6.61% from 2024 to 2032, the market benefits from rising construction activities, home renovation trends, and a growing focus on energy-efficient designs.
  • Urbanization, increasing disposable income, and a shift towards sustainable, eco-friendly products are major contributors to the market’s expansion.
  • Innovations in coatings, finishes, and smart home technologies are fueling demand for more functional and personalized building decoration solutions.
  • The rising cost of raw materials and supply chain disruptions pose challenges to companies in meeting growing demand and maintaining competitive pricing.
  • London and the Southeast are key regions driving market growth, due to their high population density and active construction and renovation markets.
  • Major players like Dulux, Farrow & Ball, and Crown Paints focus on product innovation and sustainability to maintain a strong market position amidst increasing competition.

Market Drivers

 Growth in Construction and Renovation Activities

The UK building decoration market is significantly influenced by the ongoing expansion of both residential and commercial construction projects. For instance, urban centers like London, Manchester, and Birmingham have witnessed a notable increase in high-rise developments, leading to a heightened demand for decorative products. As property developers focus on aesthetic finishes to enhance property value, studies indicate that over 68% of consumers reported purchasing home decor items within the last year, driven by a desire for personalized living spaces. This trend reflects a broader shift towards home improvement, where homeowners seek to modernize interiors with decorative paints, wallpapers, and flooring. The rising number of projects fueled by both private and public sector investments further boosts the demand for decoration services. With opportunities for companies to innovate in diverse market segments, including eco-friendly and custom solutions, the market is poised for continued growth as consumer preferences evolve alongside construction activities

 Increasing Demand for Sustainable and Eco-Friendly Products

Sustainability is a core driver shaping the UK building decoration market. For instance, the UK government’s commitment to achieving net-zero carbon emissions by 2050 has propelled consumer demand for eco-friendly materials. A significant number of homeowners are opting for low-VOC paints and natural fibers in wallpapers to minimize their environmental impact. Studies indicate that eco-friendly home decor products are projected to represent around 30% of the market by 2025, showcasing a clear shift towards sustainable living practices among consumers. Building decorators and manufacturers are increasingly incorporating environmentally friendly materials that not only cater to eco-conscious consumers but also meet regulatory standards demanding reduced carbon footprints. The rise of biophilic design trends further influences the market to adopt products using natural, recycled, or biodegradable materials. As awareness about climate change grows, the demand for green building decorations is expected to increase, offering significant opportunities for companies that provide sustainable alternatives in paints, wallpapers, and finishing materials.

Technological Advancements and Innovations in Decorative Solutions

Technology plays a crucial role in transforming the UK building decoration market. For instance, the advent of smart home technology has led to innovative products like smart paints that can change color or texture based on environmental conditions. Additionally, augmented reality (AR) tools are gaining popularity, enabling homeowners to visualize different decorations before making purchase decisions. These advancements are reflected in a projected growth of 20% in the smart home market by 2025, indicating strong consumer interest in integrating technology with design aesthetics. Furthermore, the development of 3D wallpapers and digital printing technologies allows for personalized decoration options that appeal to both commercial and residential customers. As consumers increasingly seek unique interiors that combine technology with design, these innovations not only enhance aesthetic appeal but also improve functionality and sustainability in building decoration materials. This ongoing technological transformation is driving growth in the market as companies adapt to meet evolving consumer demands.

Rising Disposable Income and Changing Consumer Preferences

Rising disposable income levels are significantly influencing consumer spending habits in the UK building decoration market. For instance, as urban residents experience increased purchasing power, there is a noticeable shift towards investing in high-quality decorative products that enhance aesthetics and functionality. Consumers are now more willing to spend on premium building materials driven by social media influences; over 70% of consumers aged 16-24 report being inspired by home decor trends seen online. This has led to an increased interest in unique and luxurious decoration styles as individuals seek to express their personal style through their homes. The emergence of niche markets such as high-end wallpapers and bespoke furniture pieces reflects this change in consumer preferences. Companies are expected to benefit from offering a diverse range of premium and customized solutions as consumers continue prioritizing aesthetics and quality in their home design choices. This growing willingness to invest in home improvement signifies a vibrant opportunity for businesses within the building decoration sector as they cater to evolving consumer tastes.

Market Trends

 Sustainability and Eco-Friendly Design Solutions

The UK building decoration market is increasingly embracing sustainability and eco-friendly design solutions, reflecting a significant shift in consumer preferences and industry practices. For instance, the movement towards low-VOC (volatile organic compounds) paints has gained traction, as manufacturers are formulating products that minimize harmful emissions. This shift is not merely a trend; it is a response to growing environmental awareness and regulatory pressures aimed at reducing indoor air pollution. Companies like Tikkurila have developed hypoallergenic paints that are not only environmentally friendly but also cater to consumers with sensitivities, thereby enhancing indoor air quality and promoting healthier living spaces.Additionally, the demand for natural and organic wallpapers has surged, with brands offering options made from sustainable materials that are biodegradable at the end of their lifecycle. This trend aligns with the broader commitment to circular economy principles, where materials are reused or recycled rather than discarded. Moreover, the rise of energy-efficient decorative solutions illustrates this commitment to sustainability. For example, thermally insulating paints are being adopted to improve energy efficiency in homes, helping to regulate indoor temperatures and reduce reliance on heating and cooling systems.

 Integration of Smart Home Technologies in Decoration

As smart home technologies continue to rise in popularity, their integration into building decoration has become a prominent trend in the UK market. Innovations such as automated lighting systems and smart thermostats are increasingly being incorporated into home design, providing added convenience and energy efficiency. For example, smart lighting systems can adjust the ambiance of a room through voice commands or mobile apps, enhancing user experience while contributing to energy savings.Moreover, the use of augmented reality (AR) tools allows consumers to visualize different color schemes and furniture arrangements before making decisions. This technology is particularly beneficial for homeowners undertaking renovation projects, enabling them to plan their spaces more effectively. Additionally, smart home features promote wellness by allowing for personalized settings that cater to individual preferences. As consumers embrace these technologies, the building decoration industry is responding with innovative products that combine aesthetics with functionality, creating homes that are not only stylish but also equipped for modern living.

Personalization and Customization in Decoration

Personalization has become a significant trend in the UK building decoration market, driven by a desire for individuality and unique designs. Homeowners and businesses are increasingly opting for customized products and decoration solutions that reflect their personal style and meet specific functional requirements. This shift towards bespoke solutions is fostering innovation in the market, with a growing demand for tailored wallpaper designs, customized paint colors, and made-to-order furniture.The rise of online platforms offering customization services has made it easier for consumers to create personalized decorative products. For instance, companies now allow customers to design their own wallpaper patterns, choose specific paint shades, or select unique materials for their furniture and fittings. This trend is particularly noticeable in the residential sector, where consumers are keen on creating spaces that are distinctive and reflect their personal preferences. The trend towards personalization is also prevalent in the commercial sector, where businesses are incorporating brand elements and specific design requirements into their office spaces, hospitality venues, and retail environments to create a memorable customer experience.As consumer preferences for personalization grow, the market is responding with an expanded range of bespoke options that offer flexibility in design and execution. This has led to greater competition in the sector, as companies strive to provide unique and high-quality custom decoration products. This trend not only benefits consumers but also creates new business opportunities for manufacturers and decorators who can offer tailored solutions that meet the increasing demand for individuality and exclusivity.

Emphasis on Minimalism and Neutral Aesthetics

Another defining trend in the UK building decoration market is the continued popularity of minimalist design and neutral color palettes. Driven by the desire for simplicity and clean lines, minimalism has emerged as a dominant theme in modern interior design. This trend emphasizes functionality, space optimization, and a calm, clutter-free aesthetic, which appeals to homeowners and businesses looking for streamlined, modern spaces.Neutral tones, such as whites, grays, beiges, and soft earth tones, have become the go-to choice for interior decorators aiming to create calming and versatile environments. These colors provide a timeless backdrop that complements a wide range of decorative styles and can be easily adapted to different trends. In residential settings, minimalist design is often paired with light, natural materials like wood, stone, and glass, contributing to a sense of spaciousness and tranquility. In commercial spaces, minimalist interiors are increasingly favored for their ability to create clean, professional environments that enhance productivity and focus.The minimalist trend also aligns with the growing interest in functional and space-efficient designs, especially in urban areas where living spaces are often smaller. As consumers look for solutions to make the most of limited space, the demand for furniture and decorative elements that combine aesthetics with practicality is on the rise. Furthermore, the minimalist trend extends to exterior designs, where simple, sleek facades and uncluttered landscaping are becoming more popular in new developments and renovations.

Market Challenges

Rising Raw Material Costs and Supply Chain Disruptions 

One of the key challenges facing the UK building decoration market is the rising cost of raw materials, which is putting pressure on both manufacturers and consumers. The global supply chain disruptions, exacerbated by factors such as Brexit, the COVID-19 pandemic, and international trade issues, have resulted in a shortage of essential materials like paint pigments, wallpaper substrates, and decorative tiles. For instance, manufacturers have faced significant challenges due to these disruptions, leading to increased lead times for projects as they struggle to secure necessary materials. Transportation costs have surged, further straining budgets and forcing many contractors and small businesses to report project delays. This situation underscores the pressing need for improved supply chain management strategies. Consequently, manufacturers are facing higher production costs, which may be passed on to consumers in the form of elevated prices for decoration products. Fluctuating material prices can lead to supply chain uncertainties, affecting project timelines and budgets for construction and renovation projects. To mitigate these challenges, companies must focus on optimizing their supply chains, exploring alternative materials, and improving cost-efficiency in their operations.

Skilled Labor Shortage and Talent Retention 

Another significant challenge for the UK building decoration market is the shortage of skilled labor. The industry is experiencing difficulties in attracting and retaining qualified decorators, designers, and technicians, which limits companies’ abilities to meet the growing demand for decoration services. For instance, recent surveys indicate that many construction firms are struggling to hire skilled professionals due to an aging workforce; many experienced workers are nearing retirement without sufficient younger individuals entering the trade. Additionally, the impact of Brexit has led to a reduction in the influx of skilled workers from the European Union, further exacerbating labor shortages. This shortage affects both the quality and timeliness of decoration projects. Companies are increasingly investing in training programs and apprenticeship schemes to address this gap; however, these initiatives take time to yield results. As a result, businesses face increased competition for available talent and higher wages. This challenge remains significant, particularly in regions with high demand for construction and decoration services, highlighting the urgent need for strategic workforce development within the industry

Market Opportunities

 Growth in Sustainable and Green Building Solutions 

The increasing demand for sustainable and eco-friendly building decoration solutions presents a significant market opportunity in the UK. For instance, the UK government has implemented various initiatives aimed at promoting sustainability in construction, such as the Green Homes Grant, which incentivizes homeowners to make energy-efficient improvements. This program has led to a notable increase in the adoption of low-VOC paints and eco-friendly materials among contractors and consumers alike. Additionally, a significant number of construction firms are now prioritizing the use of recycled materials in their projects, reflecting a shift towards more sustainable practices. The emphasis on environmentally friendly materials is further supported by the UK’s commitment to achieving net-zero emissions by 2050, encouraging the adoption of green building practices. Companies that focus on developing and offering innovative sustainable decoration solutions are well-positioned to capitalize on this shift. By embracing eco-friendly alternatives, businesses can not only meet regulatory requirements but also attract environmentally conscious consumers who are willing to pay a premium for green products, thus opening up lucrative growth opportunities in this segment.

 Expansion of Renovation and Home Improvement Demand 

The rising trend of home renovation and improvement offers another substantial opportunity for growth in the UK building decoration market. For instance, recent surveys indicate that a large percentage of homeowners in urban areas are opting for renovations rather than moving to new properties, driven by high real estate prices. This trend has resulted in a marked increase in spending on home improvement projects, with many consumers seeking unique and personalized decoration options. The popularity of platforms that connect homeowners with local decorators and craftsmen has also surged, facilitating access to bespoke services such as custom wallpapers and tailored paint finishes. As more people seek personalized, stylish, and functional interiors, the demand for decorative products and services is on the rise. Companies that offer tailored and innovative decoration services have the opportunity to tap into this expanding market, catering to the preferences of homeowners looking to create distinct and aesthetically pleasing environments while enhancing their current living spaces.

Market Segmentation Analysis

By Type

The UK building decoration market is driven by various segments, each catering to different aspects of design. The interior renovation segment sees significant growth as homeowners and businesses prioritize modernizing their interiors with solutions like wall paints, wallpapers, flooring, and sustainable materials. Innovations in low-VOC and smart paints further fuel this demand. Facade decoration focuses on enhancing the external appearance of buildings through exterior paints, cladding, and energy-efficient solutions, driven by urban development and sustainability trends. Landscape design and decoration reflects the rising popularity of biophilic design and urban greening initiatives, with demand growing for landscaped spaces that promote well-being and include decorative elements such as planters and eco-friendly hardscaping. The outdoor decoration segment is expanding with the trend of outdoor living, boosting demand for furniture, lighting, and decor for patios, terraces, and balconies. Lastly, lighting design and decoration has become a crucial component, with smart lighting solutions, including LED and mood lighting, enhancing both the functionality and aesthetics of spaces while promoting energy efficiency.

By Application

The UK building decoration market serves a wide range of applications, with significant demand across various sectors. Commercial complexes, including office spaces and retail outlets, require innovative and functional designs that enhance brand identity, improve employee productivity, and create positive customer experiences. Government agencies seek durable, high-quality decoration that reflects professionalism and national identity while adhering to regulations. Public utilities, such as water treatment plants and electrical substations, focus on functionality but are increasingly adopting decorative elements that blend with the surrounding environment. Transportation hubs, including airports, train stations, and bus terminals, are embracing modern and attractive designs to improve passenger experiences, balancing aesthetics with functionality. Finally, the hospitality sector, particularly hotels and guesthouses, is seeing a rise in demand for luxury and customized décor, with eco-friendly and unique design solutions becoming increasingly popular to enhance guest experiences.

Segments

Based on Type

  • Interior Renovation
  • Facade Decoration
  • Landscape Design and Decoration
  • Outdoor Decoration
  • Lighting Design and Decoration

Based on Application

  • Commercial Complex
  • Government Agency
  • Public Utilities
  • Transportation Hub
  • Hotels and Guesthouses

Based on Region

  • London
  • The Southeast
  • The Midlands

Regional Analysis

London (38%)

As the capital city, London is the largest and most significant market for building decoration in the UK, accounting for approximately 38% of the total market share. This region experiences the highest demand for both residential and commercial building decoration services, driven by its dense population and continued urban development. The growing real estate sector, both in terms of new builds and renovations, coupled with a preference for high-end design, propels the demand for premium decorative solutions. Furthermore, London is at the forefront of the sustainability movement, with a strong focus on energy-efficient materials, green building certifications, and eco-friendly décor. As commercial spaces in London continue to evolve, particularly with the rise of flexible working environments and high-end office spaces, there is significant growth in facade decoration, lighting design, and interior renovation.

Southeast (26%)

The Southeast region, encompassing major cities like Brighton, Oxford, and Cambridge, accounts for approximately 26% of the UK building decoration market share. This area has seen consistent growth in residential development, particularly driven by the increasing number of people moving out of London for more affordable housing options while still maintaining proximity to the capital. As a result, there is a high demand for residential renovations, home improvement, and landscape decoration. The region is also seeing increased demand for sustainable and energy-efficient decoration solutions, in line with national environmental goals. The commercial sector in the Southeast, particularly in cities like Reading and Guildford, also drives the need for sophisticated office designs and decor.

Key players

  • Milliken Company
  • Tarkett
  • Armstrong Flooring, Inc.
  • Gerflor
  • Hunter Douglas
  • Forbo Holding AG
  • Interface, Inc.
  • Mannington Mills
  • Beaulieu International Group
  • Altro Group
  • Zaha Hadid Architects
  • Foster + Partners

Competitive Analysis

The UK building decoration market is highly competitive, with key players striving to differentiate themselves through product innovation, sustainability, and market reach. Companies like Milliken and Forbo Holding AG focus on providing sustainable, high-performance flooring and textile solutions, catering to the growing demand for eco-friendly materials. Tarkett and Armstrong Flooring have strong market positions due to their diversified portfolios and commitment to energy-efficient products. In the design and architectural space, Zaha Hadid Architects and Foster + Partners stand out for their unique, cutting-edge design aesthetics that appeal to high-end residential and commercial projects. The presence of companies such as Gerflor, Hunter Douglas, and Altro Group further intensifies competition, with each firm offering specialized solutions in flooring, wall coverings, and interior finishes. To remain competitive, these companies must innovate continually, prioritize sustainability, and address evolving consumer preferences for smart, energy-efficient solutions.

Recent Developments

  • In November 2024, Milliken Company showcased its innovative additive and concentrate portfolio at the ArabPlast 2025 exhibition in Dubai, focusing on sustainable solutions for the plastics industry. The company highlighted its new UltraGuard 2.0 and Hyperform HPN 58ei products, which enhance barrier performance in polyethylene and polypropylene applications. These advancements align with Milliken’s commitment to sustainability and innovation within the building decoration market, particularly in enhancing the functionality of materials used in construction and decoration projects.
  • On January 8, 2025, Tarkett introduced its new carpet collection, Preserved Treasures. This collection is designed specifically for life-plan communities, emphasizing durability and aesthetic appeal while utilizing healthy materials. Additionally, Tarkett’s Layered Duality collection was launched at Design Days 2024, featuring a range of soft-surface patterns and non-PVC options to cater to modern design needs. These product launches reflect Tarkett’s strategy to innovate within the flooring segment of the building decoration market while addressing sustainability concerns.
  • On January 17, 2025, Interface unveiled a groundbreaking carbon-negative rubber flooring prototype at the BAU trade fair in Munich. This innovative product stores more carbon than it emits during production, showcasing Interface’s commitment to sustainability. The prototype is part of Interface’s broader strategy to reduce carbon footprints across its product lines and aims for commercial availability by late 2025. This development positions Interface as a leader in sustainable flooring solutions within the UK building decoration market.
  • On January 9, 2025, Gerflor made headlines by supplying its DLW Linoleum for a new children’s toy store in Birmingham. The installation covered 550m² and aimed to create a vibrant and functional environment for both children and adults. This project highlights Gerflor’s focus on delivering durable and aesthetically pleasing flooring solutions tailored to specific retail environments, reinforcing its presence in the UK building decoration market.
  • On January 1, 2025, Hunter Douglas released its comprehensive product guide for 2024-2026, showcasing a wide array of innovations in architectural products. This guide includes updates on their modular ceiling systems and wood-based solutions, emphasizing their commitment to sustainability and design excellence. The introduction of new product lines reflects Hunter Douglas’s ongoing efforts to meet the evolving demands of the building decoration market.
  • On January 1, 2025, Forbo hosted a webinar discussing upcoming interior design trends for the year. The event aimed to provide insights into innovative flooring solutions while highlighting Forbo’s commitment to sustainability through its product offerings. This proactive engagement with industry trends positions Forbo as a key player in shaping the future of the UK building decoration market.
  • In December 2024, Beaulieu International Group appointed Jean-Baptiste De Ruyck as its new CEO, signaling a strategic shift aimed at enhancing operational efficiency and expanding market presence. This leadership change is expected to drive innovation and growth within Beaulieu’s diverse flooring solutions portfolio in the UK building decoration market.
  • On January 30, 2025, Altro announced that it would host an inclusive design forum in Glasgow aimed at showcasing its latest housing adaptation products designed for accessibility. This initiative underscores Altro’s dedication to creating safe and functional environments through innovative flooring solutions tailored for various applications within the building decoration market.
  • On January 13, 2025, Zaha Hadid Architects recently submitted plans for a significant mixed-use development in Bristol. The project includes residential units alongside commercial spaces aimed at enhancing urban living standards while maintaining architectural integrity. This initiative reflects Zaha Hadid Architects’ ongoing influence in shaping modern architectural practices within the UK building decoration sector.
  • On January 9, 2025, Foster + Partners began construction on two stepped-back towers for BDO Unibank Inc’s campus in Manila. The design incorporates sustainable features such as exoskeletons for structural stability and solar shading. This project exemplifies Foster + Partners’ commitment to integrating innovative architectural solutions into contemporary building designs globally while influencing trends within the UK market as well.

Market Concentration and Characteristics 

The UK building decoration market is moderately concentrated, with a mix of global giants and regional players offering a wide range of decorative solutions. Major companies such as Milliken, Tarkett, and Armstrong Flooring, alongside prominent architectural firms like Zaha Hadid Architects and Foster + Partners, dominate the high-end and specialized segments, driving innovation in materials and design. However, the market also includes numerous smaller businesses catering to niche demands, such as sustainable, custom, or localised decoration solutions. This combination of large, well-established players and smaller, specialized firms creates a dynamic and competitive market, where product differentiation, sustainability, and customization are key drivers of success. Companies in the market must adapt to shifting consumer preferences, environmental regulations, and technological advancements to maintain their competitive edge.

Report Coverage

The research report offers an in-depth analysis based on Type, Application and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

  1. As sustainability continues to be a top priority, the demand for eco-friendly and energy-efficient materials in building decoration will grow significantly. This will encourage companies to innovate and develop greener solutions.
  1. The integration of smart home technologies into building decoration will expand, with more consumers seeking interactive and automated decor solutions, particularly in lighting and temperature control.
  1. Homeowners and businesses will increasingly opt for personalized decoration services, with bespoke wallpapers, paints, and designs becoming more mainstream to reflect individual tastes and brand identities.
  1. As property prices remain high, more homeowners will focus on interior renovations rather than moving, driving demand for innovative decoration solutions in kitchens, living spaces, and home offices.
  1. Advancements in technology, such as augmented reality (AR) and virtual reality (VR), will revolutionize how consumers choose and visualize building decoration products, enhancing the buying experience.
  1. The demand for building decoration services in commercial and public sector projects, including offices, government buildings, and transportation hubs, will remain strong due to ongoing urban development and infrastructure growth.
  1. With increasing awareness of well-being, there will be a greater focus on natural, biophilic designs that incorporate elements like plants and natural light to enhance indoor air quality and promote mental wellness.
  1. Stricter environmental regulations in the building industry will drive further adoption of sustainable practices, compelling companies to provide low-VOC, energy-efficient, and recyclable building decoration solutions.
  1. Materials such as recycled and renewable resources will see increasing demand in building decoration, especially as consumers become more environmentally conscious and regulatory requirements push for greener alternatives.
  1. UK-based companies in the building decoration market will explore opportunities to expand internationally, particularly into emerging markets, as demand for high-quality, sustainable decoration solutions rises globally.

CHAPTER NO. 1 : INTRODUCTION 19

1.1.1. Report Description 19

Purpose of the Report 19

USP & Key Offerings 19

1.1.2. Key Benefits for Stakeholders 19

1.1.3. Target Audience 20

1.1.4. Report Scope 20

CHAPTER NO. 2 : EXECUTIVE SUMMARY 21

2.1. BUILDING DECORATION Market Snapshot 21

2.1.1. United Kingdom BUILDING DECORATION Market, 2018 – 2032 (USD Million) 22

CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 23

3.1. Russia-Ukraine and Israel-Palestine War Impacts 23

CHAPTER NO. 4 : BUILDING DECORATION MARKET – INDUSTRY ANALYSIS 24

4.1. Introduction 24

4.2. Market Drivers 25

4.2.1. Driving Factor 1 Analysis 25

4.2.2. Driving Factor 2 Analysis 26

4.3. Market Restraints 27

4.3.1. Restraining Factor Analysis 27

4.4. Market Opportunities 28

4.4.1. Market Opportunity Analysis 28

4.5. Porter’s Five Forces Analysis 29

4.6. Value Chain Analysis 30

4.7. Buying Criteria 31

CHAPTER NO. 5 : IMPORT EXPORT ANALYSIS 32

5.1. Import Analysis by United Kingdom 32

5.1.1. United Kingdom BUILDING DECORATION Market Import Volume/Revenue, By United Kingdom, 2018 – 2023 32

5.2. Export Analysis by United Kingdom 33

5.2.1. United Kingdom BUILDING DECORATION Market Export Volume/Revenue, By United Kingdom, 2018 – 2023 33

CHAPTER NO. 6 : DEMAND SUPPLY ANALYSIS 34

6.1. Demand Analysis by United Kingdom 34

6.1.1. United Kingdom BUILDING DECORATION Market Demand Volume/Revenue, By United Kingdom, 2018 – 2023 34

6.2. Supply Analysis by United Kingdom 35

6.2.1. United Kingdom BUILDING DECORATION Market Supply Volume/Revenue, By United Kingdom, 2018 – 2023 35

CHAPTER NO. 7 : PRODUCTION ANALYSIS 36

7.1. Production Analysis by United Kingdom 36

7.1.1. United Kingdom BUILDING DECORATION Market Production Volume/Revenue, By United Kingdom, 2018 – 2023 36

CHAPTER NO. 8 : PRICE ANALYSIS 37

8.1. Price Analysis by Type 37

8.1.1. United Kingdom BUILDING DECORATION Market Price, By Type, 2018 – 2023 37

8.1.2. United Kingdom Type Market Price, By Type, 2018 – 2023 37

CHAPTER NO. 9 : RAW MATERIALS ANALYSIS 38

9.1. Key Raw Materials and Suppliers 38

9.2. Key Raw Materials Price Trend 38

CHAPTER NO. 10 : MANUFACTURING COST ANALYSIS 39

10.1. Manufacturing Cost Analysis 39

10.2. Manufacturing Process 39

CHAPTER NO. 11 : ANALYSIS COMPETITIVE LANDSCAPE 40

11.1. Company Market Share Analysis – 2023 40

11.1.1. United Kingdom BUILDING DECORATION Market: Company Market Share, by Volume, 2023 40

11.1.2. United Kingdom BUILDING DECORATION Market: Company Market Share, by Revenue, 2023 41

11.1.3. United Kingdom BUILDING DECORATION Market: Top 6 Company Market Share, by Revenue, 2023 41

11.1.4. United Kingdom BUILDING DECORATION Market: Top 3 Company Market Share, by Revenue, 2023 42

11.2. United Kingdom BUILDING DECORATION Market Company Volume Market Share, 2023 43

11.3. United Kingdom BUILDING DECORATION Market Company Revenue Market Share, 2023 44

11.4. Company Assessment Metrics, 2023 45

11.4.1. Stars 45

11.4.2. Emerging Leaders 45

11.4.3. Pervasive Players 45

11.4.4. Participants 45

11.5. Start-ups /SMEs Assessment Metrics, 2023 45

11.5.1. Progressive Companies 45

11.5.2. Responsive Companies 45

11.5.3. Dynamic Companies 45

11.5.4. Starting Blocks 45

11.6. Strategic Developments 46

11.6.1. Acquisitions & Mergers 46

New Product Launch 46

United Kingdom Expansion 46

11.7. Key Players Product Matrix 47

CHAPTER NO. 12 : PESTEL & ADJACENT MARKET ANALYSIS 48

12.1. PESTEL 48

12.1.1. Political Factors 48

12.1.2. Economic Factors 48

12.1.3. Social Factors 48

12.1.4. Technological Factors 48

12.1.5. Environmental Factors 48

12.1.6. Legal Factors 48

12.2. Adjacent Market Analysis 48

CHAPTER NO. 13 : BUILDING DECORATION MARKET – BY TYPE SEGMENT ANALYSIS 49

13.1. BUILDING DECORATION Market Overview, by Type Segment 49

13.1.1. BUILDING DECORATION Market Revenue Share, By Type, 2023 & 2032 50

13.1.2. BUILDING DECORATION Market Attractiveness Analysis, By Type 51

13.1.3. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 51

13.1.4. BUILDING DECORATION Market Revenue, By Type, 2018, 2023, 2027 & 2032 52

13.2. Interior Renovation 53

13.3. Facade Decoration 54

13.4. Landscape Design And Decoration 55

13.5. Outdoor Decoration 56

13.6. Lighting Design And Decoration 57

CHAPTER NO. 14 : BUILDING DECORATION MARKET – BY APPLICATION SEGMENT ANALYSIS 58

14.1. BUILDING DECORATION Market Overview, by Application Segment 58

14.1.1. BUILDING DECORATION Market Revenue Share, By Application, 2023 & 2032 59

14.1.2. BUILDING DECORATION Market Attractiveness Analysis, By Application 60

14.1.3. Incremental Revenue Growth Opportunity, by Application, 2024 – 2032 60

14.1.4. BUILDING DECORATION Market Revenue, By Application, 2018, 2023, 2027 & 2032 61

14.2. Commercial Complex 62

14.3. Government Agency 63

14.4. Public Utilities 64

14.5. Transportation Hub 65

14.6. Hotels And Guesthouses 66

CHAPTER NO. 15 : BUILDING DECORATION MARKET – BY END-USER SEGMENT ANALYSIS 67

15.1. BUILDING DECORATION Market Overview, by End-user Segment 67

15.1.1. BUILDING DECORATION Market Revenue Share, By End-user, 2023 & 2032 68

15.1.2. BUILDING DECORATION Market Attractiveness Analysis, By End-user 69

15.1.3. Incremental Revenue Growth Opportunity, by End-user, 2024 – 2032 69

15.1.4. BUILDING DECORATION Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70

15.2. End-user 1 71

15.3. End-user 2 72

15.4. End-user 3 73

15.5. End-user 4 74

15.6. End-user 5 75

CHAPTER NO. 16 : BUILDING DECORATION MARKET – BY TECHNOLOGY SEGMENT ANALYSIS 76

16.1. BUILDING DECORATION Market Overview, by Technology Segment 76

16.1.1. BUILDING DECORATION Market Revenue Share, By Technology, 2023 & 2032 77

16.1.2. BUILDING DECORATION Market Attractiveness Analysis, By Technology 78

16.1.3. Incremental Revenue Growth Opportunity, by Technology, 2024 – 2032 78

16.1.4. BUILDING DECORATION Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79

16.2. Technology 1 80

16.3. Technology 2 81

16.4. Technology 3 82

CHAPTER NO. 17 : – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 83

17.1. BUILDING DECORATION Market Overview, by Distribution Channel Segment 83

17.1.1. BUILDING DECORATION Market Revenue Share, By Distribution Channel, 2023 & 2032 84

17.1.2. BUILDING DECORATION Market Attractiveness Analysis, By Distribution Channel 85

17.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 85

17.1.4. BUILDING DECORATION Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86

17.2. Distribution Channel 1 87

17.3. Distribution Channel 2 88

17.4. Distribution Channel 3 89

17.5. Distribution Channel 4 90

17.6. Distribution Channel 5 91

CHAPTER NO. 18 : BUILDING DECORATION MARKET – UNITED KINGDOM ANALYSIS 92

18.1. Type 92

18.1.1. United Kingdom BUILDING DECORATION Market Revenue, By Type, 2018 – 2023 (USD Million) 92

18.2. United Kingdom BUILDING DECORATION Market Revenue, By Type, 2024 – 2032 (USD Million) 92

18.3. Application 93

18.3.1. United Kingdom BUILDING DECORATION Market Revenue, By Application, 2018 – 2023 (USD Million) 93

18.3.2. United Kingdom BUILDING DECORATION Market Revenue, By Application, 2024 – 2032 (USD Million) 93

18.4. End-user 94

18.4.1. United Kingdom BUILDING DECORATION Market Revenue, By End-user, 2018 – 2023 (USD Million) 94

18.4.2. United Kingdom BUILDING DECORATION Market Revenue, By End-user, 2024 – 2032 (USD Million) 94

18.5. Technology 95

18.5.1. United Kingdom BUILDING DECORATION Market Revenue, By Technology, 2018 – 2023 (USD Million) 95

18.5.2. United Kingdom BUILDING DECORATION Market Revenue, By Technology, 2024 – 2032 (USD Million) 95

18.6. Distribution Channel 96

18.6.1. United Kingdom BUILDING DECORATION Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 96

18.6.2. United Kingdom BUILDING DECORATION Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 96

CHAPTER NO. 19 : COMPANY PROFILES 97

19.1. Milliken Company 97

19.1.1. Company Overview 97

19.1.2. Product Portfolio 97

19.1.3. Swot Analysis 97

19.1.4. Business Strategy 98

19.1.5. Financial Overview 98

19.1.6. Tarkett 99

19.1.7. Armstrong Flooring, Inc 99

19.1.8. Gerflor 99

19.1.9. Hunter Douglas 99

19.1.10. Forbo Holding AG 99

19.1.11. Interface, Inc 99

19.1.12. Mannington Mills 99

19.1.13. Beaulieu International Group 99

19.1.14. Altro Group 99

19.1.15. Zaha Hadid Architects 99

19.1.16. Foster + Partners 99

19.1.17. Company 13 99

19.1.18. Company 14 99

CHAPTER NO. 20 : RESEARCH METHODOLOGY 100

20.1. Research Methodology 100

20.1.1. Phase I – Secondary Research 101

20.1.2. Phase II – Data Modeling 101

Company Share Analysis Model 102

Revenue Based Modeling 102

20.1.3. Phase III – Primary Research 103

20.1.4. Research Limitations 104

Assumptions 104

List of Figures

FIG NO. 1. United Kingdom BUILDING DECORATION Market Revenue, 2018 – 2032 (USD Million) 22

FIG NO. 2. Porter’s Five Forces Analysis for United Kingdom BUILDING DECORATION Market 29

FIG NO. 3. Value Chain Analysis for United Kingdom BUILDING DECORATION Market 30

FIG NO. 4. United Kingdom BUILDING DECORATION Market Import Volume/Revenue, By United Kingdom, 2018 – 2023 32

FIG NO. 5. United Kingdom BUILDING DECORATION Market Export Volume/Revenue, By United Kingdom, 2018 – 2023 33

FIG NO. 6. United Kingdom BUILDING DECORATION Market Demand Volume/Revenue, By United Kingdom, 2018 – 2023 34

FIG NO. 7. United Kingdom BUILDING DECORATION Market Supply Volume/Revenue, By United Kingdom, 2018 – 2023 35

FIG NO. 8. United Kingdom BUILDING DECORATION Market Production Volume/Revenue, By United Kingdom, 2018 – 2023 36

FIG NO. 9. United Kingdom BUILDING DECORATION Market Price, By Type, 2018 – 2023 37

FIG NO. 10. Raw Materials Price Trend Analysis, 2018 – 2023 38

FIG NO. 11. Manufacturing Cost Analysis 39

FIG NO. 12. Manufacturing Process 39

FIG NO. 13. Company Share Analysis, 2023 40

FIG NO. 14. Company Share Analysis, 2023 41

FIG NO. 15. Company Share Analysis, 2023 41

FIG NO. 16. Company Share Analysis, 2023 42

FIG NO. 17. BUILDING DECORATION Market – Company Volume  Market Share, 2023 43

FIG NO. 18. BUILDING DECORATION Market – Company Revenue Market Share, 2023 44

FIG NO. 19. BUILDING DECORATION Market Revenue Share, By Type, 2023 & 2032 50

FIG NO. 20. Market Attractiveness Analysis, By Type 51

FIG NO. 21. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 51

FIG NO. 22. BUILDING DECORATION Market Revenue, By Type, 2018, 2023, 2027 & 2032 52

FIG NO. 23. United Kingdom BUILDING DECORATION Market for Interior Renovation, Revenue (USD Million) 2018 – 2032 53

FIG NO. 24. United Kingdom BUILDING DECORATION Market for Facade Decoration, Revenue (USD Million) 2018 – 2032 54

FIG NO. 25. United Kingdom BUILDING DECORATION Market for Landscape Design And Decoration, Revenue (USD Million) 2018 – 2032 55

FIG NO. 26. United Kingdom BUILDING DECORATION Market for Outdoor Decoration, Revenue (USD Million) 2018 – 2032 56

FIG NO. 27. United Kingdom BUILDING DECORATION Market for Lighting Design And Decoration, Revenue (USD Million) 2018 – 2032 57

FIG NO. 28. BUILDING DECORATION Market Revenue Share, By Application, 2023 & 2032 59

FIG NO. 29. Market Attractiveness Analysis, By Application 60

FIG NO. 30. Incremental Revenue Growth Opportunity by Application, 2024 – 2032 60

FIG NO. 31. BUILDING DECORATION Market Revenue, By Application, 2018, 2023, 2027 & 2032 61

FIG NO. 32. United Kingdom BUILDING DECORATION Market for Commercial Complex, Revenue (USD Million) 2018 – 2032 62

FIG NO. 33. United Kingdom BUILDING DECORATION Market for Government Agency, Revenue (USD Million) 2018 – 2032 63

FIG NO. 34. United Kingdom BUILDING DECORATION Market for Public Utilities, Revenue (USD Million) 2018 – 2032 64

FIG NO. 35. United Kingdom BUILDING DECORATION Market for Transportation Hub, Revenue (USD Million) 2018 – 2032 65

FIG NO. 36. United Kingdom BUILDING DECORATION Market for Hotels And Guesthouses, Revenue (USD Million) 2018 – 2032 66

FIG NO. 37. BUILDING DECORATION Market Revenue Share, By End-user, 2023 & 2032 68

FIG NO. 38. Market Attractiveness Analysis, By End-user 69

FIG NO. 39. Incremental Revenue Growth Opportunity by End-user, 2024 – 2032 69

FIG NO. 40. BUILDING DECORATION Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70

FIG NO. 41. United Kingdom BUILDING DECORATION Market for End-user 1, Revenue (USD Million) 2018 – 2032 71

FIG NO. 42. United Kingdom BUILDING DECORATION Market for End-user 2, Revenue (USD Million) 2018 – 2032 72

FIG NO. 43. United Kingdom BUILDING DECORATION Market for End-user 3, Revenue (USD Million) 2018 – 2032 73

FIG NO. 44. United Kingdom BUILDING DECORATION Market for End-user 4, Revenue (USD Million) 2018 – 2032 74

FIG NO. 45. United Kingdom BUILDING DECORATION Market for End-user 5, Revenue (USD Million) 2018 – 2032 75

FIG NO. 46. BUILDING DECORATION Market Revenue Share, By Technology, 2023 & 2032 77

FIG NO. 47. Market Attractiveness Analysis, By Technology 78

FIG NO. 48. Incremental Revenue Growth Opportunity by Technology, 2024 – 2032 78

FIG NO. 49. BUILDING DECORATION Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79

FIG NO. 50. United Kingdom BUILDING DECORATION Market for Technology 1, Revenue (USD Million) 2018 – 2032 80

FIG NO. 51. United Kingdom BUILDING DECORATION Market for Technology 2, Revenue (USD Million) 2018 – 2032 81

FIG NO. 52. United Kingdom BUILDING DECORATION Market for Technology 3, Revenue (USD Million) 2018 – 2032 82

FIG NO. 53. BUILDING DECORATION Market Revenue Share, By Distribution Channel, 2023 & 2032 84

FIG NO. 54. Market Attractiveness Analysis, By Distribution Channel 85

FIG NO. 55. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 85

FIG NO. 56. BUILDING DECORATION Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86

FIG NO. 57. United Kingdom BUILDING DECORATION Market for Distribution Channel 1, Revenue (USD Million) 2018 – 2032 87

FIG NO. 58. United Kingdom BUILDING DECORATION Market for Distribution Channel 2, Revenue (USD Million) 2018 – 2032 88

FIG NO. 59. United Kingdom BUILDING DECORATION Market for Distribution Channel 3, Revenue (USD Million) 2018 – 2032 89

FIG NO. 60. United Kingdom BUILDING DECORATION Market for Distribution Channel 4, Revenue (USD Million) 2018 – 2032 90

FIG NO. 61. United Kingdom BUILDING DECORATION Market for Distribution Channel 5, Revenue (USD Million) 2018 – 2032 91

FIG NO. 62. Research Methodology – Detailed View 100

FIG NO. 63. Research Methodology 101

List of Tables

TABLE NO. 1. : United Kingdom BUILDING DECORATION Market: Snapshot 18

TABLE NO. 2. : Drivers for the BUILDING DECORATION Market: Impact Analysis 22

TABLE NO. 3. : Restraints for the BUILDING DECORATION Market: Impact Analysis 24

TABLE NO. 4. : United Kingdom BUILDING DECORATION Market Revenue, By Type, 2018 – 2023 34

TABLE NO. 5. : Key Raw Materials & Suppliers 35

TABLE NO. 6. : United Kingdom BUILDING DECORATION Market Revenue, By Type, 2018 – 2023 (USD Million) 89

TABLE NO. 7. : United Kingdom BUILDING DECORATION Market Revenue, By Type, 2024 – 2032 (USD Million) 89

TABLE NO. 8. : United Kingdom BUILDING DECORATION Market Revenue, By Application, 2018 – 2023 (USD Million) 90

TABLE NO. 9. : United Kingdom BUILDING DECORATION Market Revenue, By Application, 2024 – 2032 (USD Million) 90

TABLE NO. 10. : United Kingdom BUILDING DECORATION Market Revenue, By End-user, 2018 – 2023 (USD Million) 91

TABLE NO. 11. : United Kingdom BUILDING DECORATION Market Revenue, By End-user, 2024 – 2032 (USD Million) 91

TABLE NO. 12. : United Kingdom BUILDING DECORATION Market Revenue, By Technology, 2018 – 2023 (USD Million) 92

TABLE NO. 13. : United Kingdom BUILDING DECORATION Market Revenue, By Technology, 2024 – 2032 (USD Million) 92

TABLE NO. 14. : United Kingdom BUILDING DECORATION Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 93

TABLE NO. 15. : United Kingdom BUILDING DECORATION Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 93

 

Frequently Asked Questions

What is the market size of the UK Building Decoration Market in 2023 and 2032?

The UK Building Decoration Market is valued at USD 1,323.50 million in 2023 and is projected to reach USD 2,356.00 million by 2032, growing at a compound annual growth rate (CAGR) of 6.61% from 2024 to 2032.

What are the key drivers of growth in the UK Building Decoration Market?

Key drivers include urbanization, rising disposable income, and increasing demand for energy-efficient and sustainable decoration products. Technological innovations in coatings and finishes further support market growth.

How are sustainable solutions impacting the UK Building Decoration Market?

Sustainability is a major driver, with growing demand for eco-friendly, low-maintenance materials like low-VOC paints and recycled products. This shift is contributing to the market’s expansion and product innovation.

What role does urbanization play in the UK Building Decoration Market?

Urbanization, especially in cities like London, is driving demand for both residential and commercial building decorations. High population density and continued construction activity fuel the need for innovative and aesthetic design solutions.

Which companies are leading the UK Building Decoration Market?

Leading players include Dulux, Farrow & Ball, and Crown Paints, which offer a wide range of products and services. These companies focus on innovation and sustainability to meet evolving market demands.

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