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UK Personalized Gift Card Market

UK Personalized Gift Card Market By Type (Closed-loop Gift Cards, Open-loop Gift Cards); By Distribution Channel (Online, Offline); By Form (Virtual, Physical); By End User (Retail Consumers, Corporate Institutions) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Summary
Table Of Content

REPORT ATTRIBUTE	DETAILS
Historical Period	2020-2023
Base Year	2024
Forecast Period	2025-2032
UK Personalized Gift Card Market Size 2023	USD 1,091.12 million
UK Personalized Gift Card Market , CAGR	9.3%
UK Personalized Gift Card Market Size 2032	USD 2,432.22 million

Market Overview

UK Personalized Gift Card market size was valued at USD 1,091.12 million in 2023 and is anticipated to reach USD 2,432.22 million by 2032, at a CAGR of 9.3% during the forecast period (2023-2032).

The UK personalized gift card market is experiencing significant growth, driven by rising consumer preference for customized gifting solutions and increasing digitalization in the retail sector. Businesses and individuals are increasingly opting for personalized gift cards as a convenient and meaningful gifting option, enhancing customer engagement and brand loyalty. The expanding e-commerce industry further fuels market expansion, with digital platforms enabling seamless customization and instant delivery. Additionally, the corporate sector’s growing adoption of personalized gift cards for employee recognition and customer retention strengthens demand. Key trends include the integration of AI and data analytics to offer tailored gifting experiences and the rising popularity of digital and contactless gift cards, aligning with evolving consumer preferences. Sustainability concerns are also shaping the market, with brands introducing eco-friendly and digital alternatives to reduce plastic waste. These factors collectively contribute to the robust growth of the UK personalized gift card market.

The UK personalized gift card market is expanding across key regions, with major cities like London, Manchester, Birmingham, and Scotland driving demand through strong retail, corporate, and e-commerce sectors. The rising adoption of digital and contactless payment solutions has further boosted the market, with online platforms gaining traction for personalized e-gifting. Additionally, corporate incentives, loyalty programs, and seasonal gifting trends contribute to the widespread use of customized gift cards. Several key players are actively shaping the market, including Prezzee UK Limited, Gift Off (Digital Gap Ltd.), Amazon.com Inc., PayPal Inc., Walmart Inc., Fiserv Inc., Givex Corporation, Paytronix Systems Inc., CafePress Inc., Blackhawk Network, InComm Payments LLC, American Express Company, Mars Incorporated, Shutterfly, American Greetings Corporation, and Etsy Inc. These companies leverage digital innovation, partnerships, and omnichannel strategies to enhance their market presence, catering to the evolving consumer preferences for flexible, convenient, and personalized gifting solutions.

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Market Insights

The UK personalized gift card market was valued at USD 1,091.12 million in 2023 and is projected to reach USD 2,432.22 million by 2032, growing at a CAGR of 9.3% during the forecast period.
Increasing consumer preference for personalized and digital gifting solutions is driving market growth, supported by rising disposable income and e-commerce expansion.
Technological advancements, such as AI-driven customization and mobile payment integration, are enhancing the adoption of digital personalized gift cards.
Key players, including Prezzee UK Limited, Amazon, PayPal, Walmart, and Blackhawk Network, are focusing on omnichannel strategies and expanding their product portfolios.
Market restraints include concerns over cybersecurity, fraud risks, and the limited acceptance of certain gift cards at select retailers.
London, Manchester, Birmingham, and Scotland are the leading regions, with strong contributions from retail, corporate incentives, and digital platforms.
The growing influence of corporate gifting and loyalty programs is shaping market dynamics, with businesses increasingly adopting customized gift card solutions.

Market Drivers

Rising Consumer Demand for Personalized Gifting Solutions

The growing preference for personalized gifting is a significant driver of the UK personalized gift card market. Consumers increasingly seek unique and thoughtful gifts that reflect the recipient’s interests and preferences, making customized gift cards a popular choice. These cards allow individuals to personalize messages, themes, and monetary values, enhancing the emotional value of the gift. The shift from traditional gifting to more personalized options is particularly evident during special occasions such as birthdays, weddings, and corporate celebrations. Additionally, the flexibility and convenience of personalized gift cards, allowing recipients to choose their desired products or experiences, further boost their appeal. This trend is supported by advancements in digital printing and online customization tools, enabling consumers to design and purchase personalized gift cards seamlessly.

Expansion of E-Commerce and Digital Payment Solutions

The rapid expansion of e-commerce and digital payment solutions has significantly contributed to the growth of the UK personalized gift card market. Online retail platforms offer consumers easy access to a variety of personalized gift card options, enabling instant purchases and digital delivery. For instance, data from the UK’s e-commerce market shows that digital wallets accounted for the largest share of transaction value, followed by credit/charge cards and debit cards. The increasing penetration of smartphones and mobile payment applications has further streamlined the process, allowing consumers to buy, customize, and send gift cards within minutes. Additionally, major retailers and online marketplaces have integrated digital gift cards into their payment systems, making them a convenient and attractive option for last-minute gifting. Contactless payment trends, accelerated by the COVID-19 pandemic, have also fueled the adoption of digital and personalized gift cards, as consumers and businesses prioritize seamless, cashless transactions.

Growing Corporate Adoption for Employee and Client Engagement

Corporate organizations are increasingly leveraging personalized gift cards as part of their employee rewards, incentive programs, and customer engagement strategies. Businesses recognize the value of personalized gift cards in boosting employee motivation, improving brand loyalty, and fostering customer relationships. These cards offer a versatile and cost-effective gifting solution that can be tailored to individual preferences, making them a preferred choice for corporate gifting. Additionally, companies are integrating personalized gift cards into loyalty programs, promotional campaigns, and seasonal incentives to enhance customer retention. The ability to co-brand and customize gift cards with corporate logos and personalized messages adds to their appeal, making them a strategic tool for brand engagement.

Sustainability and Eco-Friendly Innovations Driving Market Growth

Sustainability has become a key focus in the UK personalized gift card market, with businesses introducing eco-friendly alternatives to meet growing environmental concerns. Traditional plastic gift cards contribute to plastic waste, prompting retailers to explore biodegradable, digital, and recycled-material options. The rise of digital personalized gift cards, which eliminate physical production and distribution, aligns with the increasing demand for sustainable gifting solutions. For instance, environmental impact studies have shown a significant reduction in carbon footprint when switching from plastic to digital or biodegradable gift cards. Moreover, several companies are adopting paper-based or wooden gift cards to reduce their environmental footprint while maintaining customization features. The shift towards greener gifting options is gaining traction among environmentally conscious consumers, further propelling market growth. As sustainability continues to shape consumer purchasing decisions, businesses that adopt eco-friendly personalized gift card solutions are likely to gain a competitive edge in the evolving market.

Market Trends

Increasing Adoption of Digital and Contactless Gift Cards

The UK personalized gift card market is witnessing a significant shift toward digital and contactless gift cards, driven by evolving consumer preferences and technological advancements. Digital gift cards offer enhanced convenience, enabling instant delivery and seamless redemption through smartphones and online platforms. Consumers are increasingly favoring e-gift cards over physical options due to their accessibility, especially for last-minute gifting. Additionally, the widespread use of contactless payment methods has accelerated the adoption of digital gift cards, aligning with the broader trend of cashless transactions. Retailers and service providers are leveraging this trend by integrating digital gift cards into mobile wallets and loyalty programs, further enhancing their appeal among tech-savvy consumers.

Integration of AI and Personalization Technologies

Artificial intelligence (AI) and advanced data analytics are revolutionizing the personalized gift card market by enabling highly tailored gifting experiences. Retailers and e-commerce platforms are using AI-driven algorithms to recommend personalized gift card designs, messages, and monetary values based on consumer behavior and preferences. For instance, Etsy has launched “Gift Mode,” an AI-driven feature that enhances the gift shopping experience by offering personalized suggestions based on recipient profiles. AI-powered chatbots and virtual assistants also enhance the customer experience by guiding buyers through the customization process. Moreover, businesses are utilizing data analytics to track purchasing patterns and offer targeted promotions, increasing customer engagement and retention. The integration of AI not only streamlines the personalization process but also enhances the overall gifting experience, making personalized gift cards more appealing to a broader audience.

Growing Popularity of Subscription-Based Gift Cards

Subscription-based personalized gift cards are gaining traction in the UK, offering recipients access to curated services, entertainment, and exclusive experiences. Consumers are increasingly interested in experiential gifting, leading to the rise of gift cards for streaming services, wellness subscriptions, and personalized product deliveries. These gift cards provide recipients with long-term value and flexibility, making them an attractive alternative to traditional monetary gift cards. Businesses in sectors such as beauty, fitness, and entertainment are capitalizing on this trend by offering subscription-based gift card options, fostering customer loyalty and recurring revenue streams. The shift towards experience-driven gifting is expected to drive further innovation in the personalized gift card segment.

Sustainability-Focused Innovations and Eco-Friendly Alternatives

As sustainability concerns continue to influence consumer choices, the personalized gift card market is embracing eco-friendly alternatives. Retailers are introducing biodegradable and recycled-material gift cards, reducing environmental impact while maintaining customization features. Digital gift cards, which eliminate the need for physical production and distribution, are becoming a preferred choice among environmentally conscious consumers. Additionally, brands are incorporating sustainability messaging into their gift card offerings, reinforcing their commitment to responsible business practices. The growing emphasis on green gifting solutions is expected to shape the future of the personalized gift card market, with businesses investing in sustainable innovations to appeal to eco-conscious customers.

Market Challenges Analysis

Security Concerns and Fraud Risks

The increasing adoption of digital personalized gift cards has raised significant concerns regarding security and fraud. Cybercriminals often target digital gift cards due to their ease of transfer and lack of robust authentication measures. For instance, a survey conducted by the UK’s National Cyber Security Centre revealed that gift card fraud has become one of the fastest-growing types of cybercrime in recent years. Phishing attacks, unauthorized access, and fraudulent transactions pose challenges for both consumers and businesses, undermining trust in digital gift card solutions. Additionally, scammers exploit vulnerabilities by reselling stolen or counterfeit gift cards, leading to financial losses for retailers and customers. To combat these risks, businesses must invest in advanced security technologies such as multi-factor authentication, encryption, and real-time fraud detection. However, implementing these measures requires significant investment, making it a challenge for smaller retailers to compete with larger, well-established brands. Strengthening security protocols while maintaining user convenience remains a critical challenge in the evolving personalized gift card market.

Market Saturation and Competition from Alternative Gifting Options

The UK personalized gift card market is becoming increasingly competitive, with numerous retailers, fintech firms, and e-commerce platforms offering customized gifting solutions. As market saturation intensifies, businesses face challenges in differentiating their products and retaining customer loyalty. Additionally, alternative gifting options such as direct digital payments, prepaid debit cards, and personalized experience vouchers present strong competition, potentially limiting the growth of traditional gift cards. Consumers are also exploring innovative gifting solutions, such as NFT-based digital collectibles and charitable donation gift cards, further diversifying the gifting landscape. To remain competitive, companies must continuously enhance their offerings through unique customization features, improved user experience, and strategic partnerships. However, staying ahead in a rapidly evolving market requires substantial investment in technology, marketing, and innovation, posing a challenge for smaller and emerging players.

Market Opportunities

The UK personalized gift card market presents significant growth opportunities driven by advancements in digital technology and evolving consumer preferences. The increasing adoption of artificial intelligence and machine learning allows businesses to offer highly customized gift card experiences, enhancing customer satisfaction and engagement. Retailers can leverage data analytics to understand purchasing behaviors and tailor gift card recommendations, creating a more personalized shopping experience. Additionally, the integration of gift cards into mobile payment apps and digital wallets provides greater accessibility and convenience, further expanding their appeal among tech-savvy consumers. As businesses continue to explore omnichannel strategies, the seamless integration of personalized gift cards across online and offline platforms offers a competitive advantage, driving market expansion.

The rising demand for sustainable and eco-friendly gifting solutions also creates new opportunities for market players. With growing environmental awareness, brands can develop biodegradable, recycled-material, and fully digital gift cards to cater to eco-conscious consumers. The corporate sector presents another avenue for growth, as businesses increasingly adopt personalized gift cards for employee recognition, incentive programs, and customer retention strategies. Moreover, the rising popularity of experience-based gifting, such as subscriptions, travel, and wellness services, enables retailers to diversify their offerings and attract new customer segments. By continuously innovating and aligning with consumer trends, businesses can capitalize on the expanding personalized gift card market and strengthen their position in the evolving digital gifting landscape.

Market Segmentation Analysis:

By Type:

The UK personalized gift card market is segmented into closed-loop and open-loop gift cards, each serving distinct consumer needs. Closed-loop gift cards, issued by specific retailers or brands, dominate the market due to their widespread adoption in retail, hospitality, and entertainment sectors. These cards offer businesses a strategic advantage by driving customer retention and brand loyalty, as they can only be redeemed at designated outlets. Consumers also prefer closed-loop gift cards for their convenience, ease of customization, and added value through promotional discounts and loyalty rewards. However, open-loop gift cards are gaining traction, providing greater flexibility as they can be used at multiple merchants and online platforms. Supported by major payment networks like Visa, Mastercard, and American Express, open-loop cards offer consumers the freedom to spend across a variety of brands, making them ideal for corporate incentives and general-purpose gifting. The rising adoption of digital wallets and contactless payment solutions is further fueling demand for open-loop gift cards, expanding market opportunities for financial institutions and fintech companies.

By Distribution Channel:

The distribution of personalized gift cards in the UK is divided between online and offline channels, with both playing a crucial role in market expansion. Online channels are witnessing rapid growth due to the increasing preference for digital gift cards, driven by e-commerce expansion and advancements in mobile payment solutions. Consumers benefit from the ease of customization, instant delivery, and seamless integration with mobile wallets, making online platforms the preferred choice for purchasing personalized gift cards. Retailers and fintech companies leverage online distribution to offer AI-driven personalization, loyalty programs, and subscription-based gifting solutions, further enhancing customer engagement. Despite this shift, offline channels continue to hold a substantial market share, particularly in supermarkets, convenience stores, and branded retail outlets. Many consumers still value physical gift cards for their tangible appeal, making them a popular choice for in-store purchases. Businesses also utilize offline distribution for corporate gifting and promotional events, ensuring the continued relevance of physical gift cards alongside their digital counterparts.

Segments:

Based on Type:

Closed-loop gift cards
Open-loop gift cards

Based on Distribution Channel:

Online
Offline

Based on Form:

Virtual
Physical

Based on End User:

Retail consumers
Corporate institutions

Based on the Geography:

London
Manchester
Birmingham
Scotland

Regional Analysis

London

London holds the largest market share in the UK personalized gift card industry, accounting for approximately 35% of the total market. As the economic and commercial hub of the country, London boasts a high concentration of retailers, corporate offices, and digital payment solution providers, all of which contribute to the strong demand for personalized gift cards. The city’s tech-savvy population actively engages with digital and contactless payment options, driving the adoption of e-gift cards. Additionally, London’s diverse consumer base and high disposable income levels fuel the demand for premium and experience-based personalized gift cards, such as those for luxury retail brands, fine dining, and entertainment venues. The corporate sector also plays a crucial role, with many businesses using customized gift cards for employee rewards, client appreciation, and promotional campaigns. Furthermore, London’s advanced e-commerce infrastructure and mobile payment integration enhance the accessibility of digital personalized gift cards, making it a dominant player in the market.

Manchester

Manchester holds a 20% share in the UK personalized gift card market, making it one of the fastest-growing regions. The city’s thriving retail and business landscape has contributed to the increasing adoption of both digital and physical personalized gift cards. Manchester’s strong corporate sector drives demand for gift cards as part of employee incentive programs, customer engagement strategies, and promotional offers. The city’s expanding e-commerce presence and growing population of young professionals further accelerate the shift toward digital and mobile gift card solutions. Additionally, the hospitality and entertainment industries in Manchester are leveraging personalized gift cards to enhance customer loyalty, offering tailored gifting options for dining, travel, and leisure experiences. Local businesses and independent retailers are also capitalizing on the trend by introducing custom-branded gift cards, increasing their customer base and strengthening brand recognition in the region.

Birmingham

Birmingham accounts for approximately 18% of the UK personalized gift card market, driven by its strong retail infrastructure and increasing consumer demand for customized gifting solutions. The city’s strategic location and well-established shopping centers, including Bullring & Grand Central, contribute to the rising sales of personalized gift cards. Consumers in Birmingham are embracing digital and contactless gift cards, particularly for fashion, electronics, and entertainment purchases. Additionally, the region’s growing e-commerce activity has encouraged local retailers to expand their online gift card offerings, making it easier for consumers to personalize and purchase cards digitally. The corporate sector in Birmingham is also actively integrating personalized gift cards into employee recognition and business gifting programs, enhancing their adoption. With the continued expansion of digital payment solutions and e-gifting platforms, Birmingham is expected to witness sustained growth in the personalized gift card market.

Scotland

Scotland holds a 15% share in the UK personalized gift card market, with increasing adoption of digital gifting solutions. Major cities like Edinburgh and Glasgow are witnessing a surge in demand for personalized gift cards, fueled by the expansion of e-commerce and mobile payment platforms. Retailers and service providers in Scotland are increasingly offering customized gift card options to cater to local consumer preferences, particularly in the tourism and hospitality industries. The growing popularity of experience-based gifting, such as spa treatments, adventure activities, and cultural events, is driving demand for personalized gift cards in the region. Additionally, Scotland’s corporate sector is utilizing gift cards as part of employee engagement programs, further boosting market growth. With the increasing penetration of digital payment technologies and a rising preference for sustainable and paperless gifting options, Scotland is set to become a key contributor to the UK personalized gift card market.

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Key Player Analysis

Prezzee UK Limited
Gift Off (Digital Gap Ltd.)
com Inc.
PayPal, Inc.
Walmart Inc.
Fiserv Inc.
Givex Corporation
Paytronix Systems, Inc.
CafePress Inc.
Blackhawk Network
InComm Payments LLC
American Express Company
Mars Incorporated
Shutterfly
American Greetings Corporation
Etsy Inc.
Others

Competitive Analysis

The UK personalized gift card market is highly competitive, with key players focusing on innovation, digital transformation, and customer engagement strategies. Prezzee UK Limited, Gift Off (Digital Gap Ltd.), Amazon.com Inc., PayPal Inc., Walmart Inc., Fiserv Inc., Givex Corporation, Paytronix Systems Inc., CafePress Inc., Blackhawk Network, InComm Payments LLC, American Express Company, Mars Incorporated, Shutterfly, American Greetings Corporation, and Etsy Inc. are among the leading companies driving market growth. These players leverage advanced technologies such as AI-powered personalization, seamless mobile payment integration, and multi-channel distribution to strengthen their market presence. Strategic partnerships, mergers, and acquisitions remain crucial for expanding market reach and enhancing service offerings. Companies are focusing on digital gift card solutions to cater to the increasing demand for instant and contactless gifting. For instance, Tesco launched a promotional campaign offering gift cards to Clubcard members as part of its efforts to support customers amid the cost-of-living crisis. Additionally, strong brand collaborations and loyalty program integrations are helping businesses maintain customer retention. While established players dominate through extensive retailer networks and online platforms, emerging firms are entering the market with unique customization features and sustainability-focused gifting options. The rising adoption of e-gifting, corporate incentives, and digital wallets further intensifies competition, compelling companies to offer enhanced security features, flexible redemption options, and innovative customer experiences to stay ahead.

Recent Developments

In January 2025, Walmart Inc. introduced an updated brand look and feel, including changes to its gift card designs and digital gifting options as part of a comprehensive brand refresh.
In January 2025, com Inc. expanded Amazon Pay gift card options, allowing customization with over 1,000 designs in 7 regional languages. Added the ability to personalize gift cards with custom messages and share via email or messaging apps.
In December 2023, Blackhawk Network entered into a strategic partnership with Affirm to enable Affirm users to buy gift cards directly from the Affirm app.
In October 2023, Givex Corporation launched new customizable and animated e-gift card features for its Givex Ecommerce platform, allowing customers to personalize digital gift cards with images, video messages, and animations.
In March 2023, Qwikcilver Solutions Pvt Ltd partnered with Woolworths Group’s payments entity Wpay to extend gift card processing solutions and services in Australia and New Zealand.

Market Concentration & Characteristics

The UK personalized gift card market exhibits a moderate to high market concentration, with a few dominant players holding significant shares while smaller firms compete through niche offerings. Established companies leverage strong brand recognition, extensive retailer partnerships, and digital innovation to maintain their competitive edge. The market is characterized by high consumer demand for digital and contactless gifting solutions, driven by technological advancements, rising disposable income, and corporate gifting trends. Additionally, multi-channel distribution strategies, including online platforms and in-store purchases, enhance accessibility for a diverse consumer base. The presence of loyalty programs, promotional discounts, and corporate incentives further strengthens market growth. While larger firms focus on scalability and seamless integration with payment ecosystems, emerging players differentiate themselves with unique customization features and sustainability-driven initiatives. As the industry evolves, increased investment in AI-driven personalization, fraud prevention technologies, and omnichannel marketing strategies is shaping the competitive landscape, ensuring continued market expansion.

Report Coverage

The research report offers an in-depth analysis based on Type, Distribution Channel, Form, End User and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

The UK personalized gift card market is expected to witness sustained growth, driven by increasing consumer preference for digital and contactless gifting.
Advancements in AI and machine learning will enhance personalized gifting experiences, offering tailored recommendations based on consumer behavior.
E-commerce and mobile payment platforms will continue to dominate the market, making gift card purchasing and redemption more seamless.
Corporate gifting and loyalty programs will expand, increasing the demand for customized gift card solutions among businesses.
Strategic partnerships between retailers, fintech companies, and digital platforms will enhance market reach and service offerings.
Enhanced security measures, including blockchain technology and fraud prevention tools, will strengthen consumer trust in digital gift card transactions.
Sustainability initiatives will drive the adoption of eco-friendly and digital gift cards, reducing reliance on physical plastic-based options.
Emerging market players will introduce innovative customization features to compete with established brands.
London and other metropolitan areas will remain key growth hubs due to their high digital adoption and corporate presence.
The integration of augmented reality (AR) and virtual reality (VR) in personalized gift card experiences will redefine consumer engagement.

CHAPTER NO. 1 : INTRODUCTION 18

1.1.1. Report Description 18

Purpose of the Report 18

USP & Key Offerings 18

1.1.2. Key Benefits for Stakeholders 18

1.1.3. Target Audience 19

1.1.4. Report Scope 19

CHAPTER NO. 2 : EXECUTIVE SUMMARY 20

2.1. Personalized Gift Card Market Snapshot 20

2.1.1. UK Personalized Gift Card Market, 2018 – 2032 (USD Million) 21

2.1. Insights from Primary Respondents 21

CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 22

3.1. Russia-Ukraine and Israel-Palestine War Impacts 22

CHAPTER NO. 4 : PERSONALIZED GIFT CARD MARKET – INDUSTRY ANALYSIS 23

4.1. Introduction 23

4.2. Market Drivers 24

4.2.1. Driving Factor 1 Analysis 24

4.2.2. Driving Factor 2 Analysis 25

4.3. Market Restraints 26

4.3.1. Restraining Factor Analysis 26

4.4. Market Opportunities 27

4.4.1. Market Opportunity Analysis 27

4.5. Porter’s Five Force analysis 28

4.6. Buying Criteria 29

CHAPTER NO. 5 : ANALYSIS COMPETITIVE LANDSCAPE 30

5.1. Company Market Share Analysis – 2023 30

5.1.1. UK Personalized Gift Card Market: Company Market Share, by Revenue, 2023 30

5.1.2. UK Personalized Gift Card Market: Top 6 Company Market Share, by Revenue, 2023 30

5.1.3. UK Personalized Gift Card Market: Top 3 Company Market Share, by Revenue, 2023 31

5.2. UK Personalized Gift Card Market Company Revenue Market Share, 2023 32

5.3. Company Assessment Metrics, 2023 33

5.3.1. Stars 33

5.3.2. Emerging Leaders 33

5.3.3. Pervasive Players 33

5.3.4. Participants 33

5.4. Start-ups /Corporate institutions Assessment Metrics, 2023 33

5.4.1. Progressive Companies 33

5.4.2. Responsive Companies 33

5.4.3. Dynamic Companies 33

5.4.4. Starting Blocks 33

5.5. Strategic Developments 34

5.5.1. Acquisitions & Mergers 34

New Distribution Channel Launch 34

Regional Expansion 34

5.6. Key Players Distribution Channel Matrix 35

CHAPTER NO. 6 : PESTEL & ADJACENT MARKET ANALYSIS 36

6.1. PESTEL 36

6.1.1. Political Factors 36

6.1.2. Economic Factors 36

6.1.3. Social Factors 36

6.1.4. Technological Factors 36

6.1.5. Environmental Factors 36

6.1.6. Legal Factors 36

6.2. Adjacent Market Analysis 36

CHAPTER NO. 7 : PERSONALIZED GIFT CARD MARKET – BY TYPE SEGMENT ANALYSIS 37

7.1. Personalized Gift Card Market Overview, by Type Segment 37

7.1.1. Personalized Gift Card Market Revenue Share, By Type, 2023 & 2032 38

7.1.2. Personalized Gift Card Market Attractiveness Analysis, By Type 39

7.1.3. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 39

7.1.4. Personalized Gift Card Market Revenue, By Type, 2018, 2023, 2027 & 2032 40

7.2. Closed-loop gift cards 41

7.3. Open-loop gift cards 42

CHAPTER NO. 8 : PERSONALIZED GIFT CARD MARKET – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 43

8.1. Personalized Gift Card Market Overview, by Distribution Channel Segment 43

8.1.1. Personalized Gift Card Market Revenue Share, By Distribution Channel, 2023 & 2032 44

8.1.2. Personalized Gift Card Market Attractiveness Analysis, By Distribution Channel 45

8.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 45

8.1.4. Personalized Gift Card Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 46

8.2. Online 47

8.3. Offline 48

CHAPTER NO. 9 : PERSONALIZED GIFT CARD MARKET – BY FORM SEGMENT ANALYSIS 49

9.1. Personalized Gift Card Market Overview, by Form Segment 49

9.1.1. Personalized Gift Card Market Revenue Share, By Form, 2023 & 2032 50

9.1.2. Personalized Gift Card Market Attractiveness Analysis, By Form 51

9.1.3. Incremental Revenue Growth Opportunity, by Form, 2024 – 2032 51

9.1.4. Personalized Gift Card Market Revenue, By Form, 2018, 2023, 2027 & 2032 52

9.2. Virtual 53

9.3. Physical 54

CHAPTER NO. 10 : PERSONALIZED GIFT CARD MARKET – BY END USER SEGMENT ANALYSIS 55

10.1. Personalized Gift Card Market Overview, by End User Segment 55

10.1.1. Personalized Gift Card Market Revenue Share, By End User, 2023 & 2032 56

10.1.2. Personalized Gift Card Market Attractiveness Analysis, By End User 57

10.1.3. Incremental Revenue Growth Opportunity, by End User, 2024 – 2032 57

10.1.4. Personalized Gift Card Market Revenue, By End User, 2018, 2023, 2027 & 2032 58

10.2. Retail consumers 59

10.3. Corporate institutions 60

CHAPTER NO. 11 : PERSONALIZED GIFT CARD MARKET – UK 61

11.1. UK 61

11.1.1. Key Highlights 61

11.2. Type 62

11.3. UK Personalized Gift Card Market Revenue, By Type, 2018 – 2023 (USD Million) 62

11.4. UK Personalized Gift Card Market Revenue, By Type, 2024 – 2032 (USD Million) 62

11.5. Distribution Channel 63

11.6. UK Personalized Gift Card Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 63

11.6.1. UK Personalized Gift Card Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 63

11.7. Form 64

11.8. UK Personalized Gift Card Market Revenue, By Form, 2018 – 2023 (USD Million) 64

11.8.1. UK Personalized Gift Card Market Revenue, By Form, 2024 – 2032 (USD Million) 64

11.9. End User 65

11.9.1. UK Personalized Gift Card Market Revenue, By End User, 2018 – 2023 (USD Million) 65

11.9.2. UK Personalized Gift Card Market Revenue, By End User, 2024 – 2032 (USD Million) 65

CHAPTER NO. 12 : COMPANY PROFILES 66

12.1. Prezzee UK Limited 66

12.1.1. Company Overview 66

12.1.2. Distribution Channel Portfolio 66

12.1.3. Swot Analysis 66

12.1.4. Business Strategy 67

12.1.5. Financial Overview 67

12.2. Gift Off (Digital Gap Ltd.) 68

12.3. Amazon.com Inc. 68

12.4. PayPal, Inc 68

12.5. Walmart Inc. 68

12.6. Fiserv Inc. 68

12.7. Givex Corporation 68

12.8. Paytronix Systems, Inc. 68

12.9. CafePress Inc. 68

12.10. Blackhawk Network 68

12.11. InComm Payments LLC 68

12.12. American Express Company 68

12.13. Mars Incorporated 68

12.14. Shutterfly 68

12.15. American Greetings Corporation 68

12.16. Etsy Inc. 68

12.17. Others 68

List of Figures

FIG NO. 1. UK Personalized Gift Card Market Revenue, 2018 – 2032 (USD Million) 20

FIG NO. 2. Porter’s Five Forces Analysis for UK Personalized Gift Card Market 27

FIG NO. 3. Company Share Analysis, 2023 29

FIG NO. 4. Company Share Analysis, 2023 29

FIG NO. 5. Company Share Analysis, 2023 30

FIG NO. 6. Personalized Gift Card Market – Company Revenue Market Share, 2023 31

FIG NO. 7. Personalized Gift Card Market Revenue Share, By Type, 2023 & 2032 37

FIG NO. 8. Market Attractiveness Analysis, By Type 38

FIG NO. 9. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 38

FIG NO. 10. Personalized Gift Card Market Revenue, By Type, 2018, 2023, 2027 & 2032 39

FIG NO. 11. UK Personalized Gift Card Market for Closed-loop gift cards, Revenue (USD Million) 2018 – 2032 40

FIG NO. 12. UK Personalized Gift Card Market for Open-loop gift cards, Revenue (USD Million) 2018 – 2032 41

FIG NO. 13. Personalized Gift Card Market Revenue Share, By Distribution Channel, 2023 & 2032 43

FIG NO. 14. Market Attractiveness Analysis, By Distribution Channel 44

FIG NO. 15. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 44

FIG NO. 16. Personalized Gift Card Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 45

FIG NO. 17. UK Personalized Gift Card Market for Online, Revenue (USD Million) 2018 – 2032 46

FIG NO. 18. UK Personalized Gift Card Market for Offline, Revenue (USD Million) 2018 – 2032 47

FIG NO. 19. Personalized Gift Card Market Revenue Share, By Form, 2023 & 2032 49

FIG NO. 20. Market Attractiveness Analysis, By Form 50

FIG NO. 21. Incremental Revenue Growth Opportunity by Form, 2024 – 2032 50

FIG NO. 22. Personalized Gift Card Market Revenue, By Form, 2018, 2023, 2027 & 2032 51

FIG NO. 23. UK Personalized Gift Card Market for Virtual, Revenue (USD Million) 2018 – 2032 52

FIG NO. 24. UK Personalized Gift Card Market for Physical, Revenue (USD Million) 2018 – 2032 53

FIG NO. 25. Personalized Gift Card Market Revenue Share, By End User, 2023 & 2032 55

FIG NO. 26. Market Attractiveness Analysis, By End User 56

FIG NO. 27. Incremental Revenue Growth Opportunity by End User, 2024 – 2032 56

FIG NO. 28. Personalized Gift Card Market Revenue, By End User, 2018, 2023, 2027 & 2032 57

FIG NO. 29. UK Personalized Gift Card Market for Retail consumers, Revenue (USD Million) 2018 – 2032 58

FIG NO. 30. UK Personalized Gift Card Market for Corporate institutions, Revenue (USD Million) 2018 – 2032 59

FIG NO. 31. UK Personalized Gift Card Market Revenue, 2018 – 2032 (USD Million) 60

List of Tables

TABLE NO. 1. : UK Personalized Gift Card Market: Snapshot 19

TABLE NO. 2. : Drivers for the Personalized Gift Card Market: Impact Analysis 23

TABLE NO. 3. : Restraints for the Personalized Gift Card Market: Impact Analysis 25

TABLE NO. 4. : UK Personalized Gift Card Market Revenue, By Type, 2018 – 2023 (USD Million) 61

TABLE NO. 5. : UK Personalized Gift Card Market Revenue, By Type, 2024 – 2032 (USD Million) 61

TABLE NO. 6. : UK Personalized Gift Card Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 62

TABLE NO. 7. : UK Personalized Gift Card Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 62

TABLE NO. 8. : UK Personalized Gift Card Market Revenue, By Form, 2018 – 2023 (USD Million) 63

TABLE NO. 9. : UK Personalized Gift Card Market Revenue, By Form, 2024 – 2032 (USD Million) 63

TABLE NO. 10. : UK Personalized Gift Card Market Revenue, By End User, 2018 – 2023 (USD Million) 64

TABLE NO. 11. : UK Personalized Gift Card Market Revenue, By End User, 2024 – 2032 (USD Million) 64

Frequently Asked Questions

What is the current size of the UK Personalized Gift Card Market?

The UK Personalized Gift Card Market was valued at USD 1,091.12 million in 2023 and is projected to reach USD 2,432.22 million by 2032, growing at a CAGR of 9.3% during the forecast period.

What factors are driving the growth of the UK Personalized Gift Card Market?

The market is driven by increasing consumer preference for customized gifting solutions, expanding e-commerce and digital payment adoption, corporate gifting trends, AI-driven personalization, and the growing demand for eco-friendly and digital-first gift cards.

What are some challenges faced by the UK Personalized Gift Card Market?

Challenges include security risks and fraud concerns, market saturation and intense competition, limited retailer acceptance of some gift cards, and consumer awareness regarding digital customization and security features.

Who are the major players in the UK Personalized Gift Card Market?

Leading companies include Prezzee UK Limited, Gift Off (Digital Gap Ltd.), Amazon.com Inc., PayPal Inc., Walmart Inc., Fiserv Inc., Blackhawk Network, InComm Payments LLC, American Express Company, and Givex Corporation, all of whom focus on AI-driven customization, mobile wallet integration, and omnichannel distribution.

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