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Whey Protein Ingredients Market By Type (Whey Protein Concentrates 80, Whey Protein Concentrates 35, Whey Protein Isolates, Whey Protein Hydrosylates, Demineralized Whey Protein), By Application (Bakery & Confectionary, Sports Nutrition, Frozen Food, Beverages, Pharmaceuticals, Dairy Products) - Growth, Future Prospects & Competitive Analysis, 2017 – 2025

Whey protein ingredients are referred to as globular proteins, which are extracted from whey, a liquid obtained as a derivative of cheese. Consumers prefer whey protein ingredients due to their high protein content compared to egg, soy, and other dairy products. Whey proteins are widely consumed in the form of nutritional supplements owing to various health benefits related to them. For instance, whey proteins are widely used to improve lipid glucose levels and insulin response, thus stimulating arterial stiffness and blood pressure reduction. Moreover, whey protein ingredients are also used with denatured powder to deliver balanced infant nutrition. Also, whey protein ingredients reduce hepatic cholesterol levels, especially among the geriatric population. Thus, growth in demand for whey protein supplements among youngsters, coupled with the emergence of whey protein-based infant nutrition formulations and advancements in production techniques, are some of the major aspects driving the market growth.

Increasing health awareness and a rising number of health-conscious consumers, rising per capita disposable incomes, rising number of gyms and fitness centers are some of the key aspects driving the growth of the global whey protein ingredients market. Also, all the consumer groups, such as athletes, bodybuilders, recreational users, fitness centers, and health clubs, act as central distribution centers for whey protein supplements. With the increasing number of global health clubs, several opportunities are expected to emerge for whey protein manufacturers over the forecast period.

However, the high costs of whey protein coupled with rising competition from plant-based proteins are some major factors hampering the growth of the global whey protein ingredients market.

By type, whey protein concentrates 80 (WPC80) accounts for the major share of the global whey protein ingredients market. The market is witnessing growth on account of an increasing number of working women and a rising preference towards whey protein-based infant formula. Moreover, owing to increasing health consciousness among consumers as well as rising per capita disposable incomes, the demand for whey protein is anticipated to witness a rapid surge over the forecast period.

The Asia Pacific is projected to be the most attractive market on account of the rising demand for whey protein ingredients from dietary supplements and infant nutrition. On the other hand, North America's market for whey protein ingredients is driven by the increasing number of health clubs and the rising trend toward bodybuilding, especially among the young population.

The global whey protein ingredients market can be categorized on the basis of type:

  • Whey Protein Concentrates 80 (WPC 80)
  • Whey Protein Concentrates 35 (WPC 35)
  • Whey Protein Isolates
  • Whey Protein Hydrosylates
  • Demineralized Whey Protein

Whey protein concentrates 80 was the most dominant segment in the global whey protein ingredients market in 2016 and is projected to maintain its dominance throughout the forecast period from 2017 to 2025. This is due to the high demand for pure grades of whey protein ingredients, especially from pharmaceutical and sports nutrition applications. Increasing demand for WPC 80 in several specialized applications such as infant nutrition, sports beverages, and medical formulations is projected to drive the market over the forecast period. WPC 80 is obtained after the removal of non-protein ingredients present in the sweet whey and contains 80% pure protein. Additionally, owing to the high content of amino acids and rising demand from sports nutrition applications, it accelerates the demand for WPC 80 since it is beneficial in growing muscle size while reducing fat loss. It is derived through several techniques, such as ultrafiltration, diafiltration, ion exchange, and electrodialysis, and can be used in concentrated, fluid, and dry forms. Various characteristic properties of WPC 80, such as solubility, gelation, and water binding, are driving the demand for WPC 80 in several end-use applications. Whey protein isolates accounted for the second largest share in the global market owing to increasing applications of protein in preparing packaged meat, dairy and pharmaceutical products. Furthermore, rising demand for whey proteins, especially from the middle-class population group in developing economies of the Asia Pacific region, is projected to bolster the overall demand over the forecast period.

The global whey protein ingredients market can be categorized based on application:

  • Bakery & Confectionary
  • Sports Nutrition
  • Frozen Food
  • Beverage
  • Pharmaceuticals
  • Dairy Products
  • Others (meat products, infant formula, etc.)

By application, sports nutrition accounted for the largest share of the global whey protein ingredients market in 2016 and is projected to maintain its dominance throughout the forecast period. The market is primarily driven by the high water-binding characteristic of whey proteins and high efficiency in building muscle mass. Whey protein ingredients are widely used in protein powders, bodybuilding supplements, pre-workout shakes, nutrition bars, specialized edible flour, and mass gainers. An increase in demand for whey protein beverages such as protein shakes and sports drinks, especially among athletes, coupled with rapid urbanization and increasing consumer spending on gyms and health clubs, further boosts the overall growth. Bakery & confectionary segment is anticipated to grow at a significant CAGR owing to an increase in the consumption of protein-based bakery products, especially in European countries. Moreover, increasing demand for packaged protein biscuits and cakes and rapid growth of protein-based candies and toffees, especially among the geriatric population, is further anticipated to boost the overall demand for whey protein ingredients over the forecast period.

The global whey protein ingredients market can be categorized on the basis of regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • Italy
    • U.K.
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

The Asia Pacific is projected to be the most lucrative region in the global whey protein ingredients market on account of rising per capita disposable incomes in several developing economies coupled with increasing consumer spending. Moreover, rapid urbanization, increasing awareness among consumers, an increasing number of health centers and fitness clubs, and growth in the overall population are other major factors driving the demand for whey protein ingredients in the region. In addition, the rapid growth of the dairy industry, changing food habits, increasing demand for whey protein concentrates in bodybuilding, and sports nutrition applications further drive the overall demand.

The North American whey protein ingredients market is primarily driven by an increase in the consumption of sports nutrition products as well as the rising inclination of consumers towards the use of nutrition bars and protein-rich bakery products. Also, increasing consumption of bakery products, especially among the younger population, elevation in the use of animal protein in pharmaceuticals, and an increasing number of working women leading to increasing use of protein-based infant formula are some other factors driving the North American whey protein ingredients market. The U.S. is the dominant country in the region and is driven by the rising demand for functional food & beverages. Canada is anticipated to witness rapid growth in the coming years owing to an increasing population and an increasing number of immigrants, especially from Asia and Europe, as well as increasing health awareness, especially among the geriatric population.

Frequently asked questions :

The market for Whey Protein Ingredients is expected to reach US$ XX Bn in 2025.

The Whey Protein Ingredients Market is expected to see significant CAGR growth over the coming years, at XX%.

The report is forecasted from 2017-2025.

The base year of this report is 2016.

Cargill Incorporated, Arla Foods, Fonterra Co-Operative Group Ltd, Hilmar Cheese Company, are some of the major players in the global market.

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Trusted By
Godaddy
Published Date:  Nov 2017
Category:  Food & Beverage
Report ID:   58847
Report Format:   PDF
Pages:   120
Rating:    4.5 (70)
Delivery Time: 24 Hours to 48 Hours   
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