Whey Protein Ingredients Market By Type (Whey Protein Concentrates 80, Whey Protein Concentrates 35, Whey Protein Isolates, Whey Protein Hydrosylates, Demineralized Whey Protein), By Application (Bakery & Confectionary, Sports Nutrition, Frozen Food, Beverages, Pharmaceuticals, Dairy Products) - Growth, Future Prospects & Competitive Analysis, 2017 – 2025

Whey protein ingredients are referred to as globular proteins which are extracted from whey, a liquid obtained as a derivative of cheese. Consumers are preferring whey protein ingredients due to their high protein content as compared to egg, soy and other dairy products. Whey proteins are widely consumed in the form of nutritional supplements owing to various health benefits related with them. For instance, whey proteins are widely used to improve lipid glucose levels and insulin response, thus stimulating reduction in arterial stiffness and blood pressure. Moreover, whey protein ingredients are also used with denatured powder to deliver balanced infant nutrition. Also, whey protein ingredients reduce hepatic cholesterol levels especially among the geriatric population. Thus, growth in demand for whey protein supplements across youngsters coupled with emergence of whey protein-based infant nutrition formulations as well as advancements in production techniques are some of the major aspects driving the market growth.

Increasing health awareness and rising number of health conscious consumers, rising per capita disposable incomes, rising number of gyms and fitness centers are some of the key aspects driving the growth of global whey protein ingredients market. Also, all the consumer groups such as athletes, bodybuilders and recreational users, fitness centers and health clubs act as central distribution centers for whey protein supplements. With the increasing number of health clubs across the globe, several opportunities are expected to emerge for whey protein manufacturers over the forecast period.

However, high costs of whey protein coupled with rising competition from plant based proteins are some major factors hampering the growth of the global whey protein ingredients market.

By type, whey protein concentrates 80 (WPC80) accounts for the major share of the global whey protein ingredients market. The market is witnessing growth on account of increasing number of working women and rising preference towards whey protein based infant formula. Moreover, owing to increasing health consciousness among consumers as well as rising per capita disposable incomes, the demand for whey protein is anticipated to witness a rapid surge over the forecast period.

Asia Pacific is projected to be the most attractive market on account of rising demand for whey protein ingredients from dietary supplements and infant nutrition. The market for whey protein ingredients in North America is driven by the increasing number of health clubs and rising trend towards bodybuilding especially among the young population.

Whey Protein Ingredients Market

The global whey protein ingredients market can be categorized on the basis of regions and countries as:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC Countries
    • Rest of MEA

Whey Protein Ingredients Market

Asia Pacific is projected to be the most lucrative region in the global whey protein ingredients market on account of rise in per capita disposable incomes in several developing economies coupled with increasing consumer spending. Moreover, rapid urbanization, increasing awareness among consumers, increasing number of health centers and fitness clubs along with growth in the overall population are some other major factors driving the demand for whey protein ingredients in the region. Rapid growth of the dairy industry, changing food habits and increasing demand for whey protein concentrates in bodybuilding and sports nutrition applications are further driving the overall demand. The North America whey protein ingredients market is primarily driven by increase in the consumption of sports nutrition products as well as rising inclination of consumers towards the use of nutrition bars and protein rich bakery products. Also, increasing consumption of bakery products especially among younger population, elevation in use of animal protein in pharmaceuticals and increasing number of working women leading to increasing use of protein based infant formula are some other factors driving the North America whey protein ingredients market. The U.S. is the dominant country in the region and is driven by the rising demand for functional food & beverages. Canada is anticipated to witness a rapid growth in the coming years owing to increasing population, increasing number of immigrants especially from Asia and Europe as well as increasing health awareness especially among the geriatric population.

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Published Date:  Nov 2017
Category:  Food & Beverage
Report ID:   58847
Report Format:   PDF
Pages:   120
Rating:    4.5 (70)
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