Home / Semiconductor & Electronics / Electric Shavers Market By Type (Foil Shavers, Rotary Shavers, Wet/Dry Shavers, Clippers), By End-Use (Men, Women), By Distribution Channel (Direct Retail, On-Line Retail) - Growth, Future Prospects And Competitive Analysis, 2016 - 2025

Electric Shavers Market By Type (Foil Shavers, Rotary Shavers, Wet/Dry Shavers, Clippers), By End-Use (Men, Women), By Distribution Channel (Direct Retail, On-Line Retail) - Growth, Future Prospects And Competitive Analysis, 2016 - 2025

Published: Apr 2017 | Report Code: 58399-04-17

This report analyzes the global electric shavers market in terms of product type, end-use, sales channel, and geography. On the basis of product type, the global electric shavers market is segmented into foil shavers, rotary shavers, wet/dry shavers, and clippers among others. Similarly, on the basis of end-use, the market for electric shavers is further classified into women and men. Based on sales channel, the electric shavers market is segmented into direct retail and online retail. The geographical distribution of the global electric shavers market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Electric Shavers Market

Overview:

Growing awareness regarding hair care and personal grooming have led to an increased number of hairdressing establishments, which has had positive influence on the demand for electric shavers and other personal grooming products across the globe. In addition, rise in discretionary household income coupled with improved lifestyle among young population is expected to further drive market demand. These factors are expected to contribute towards a compounded annual growth rate (CAGR) of 5.3% during the forecast period 2017 – 2025.

Electric Shavers Market

1.1    Report Description

Purpose of the Report

The purpose of this strategic research study titled “Global Electric Shavers Market - Growth, Share, Opportunities, and Competitive Analysis, 2017 – 2025” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global electric shavers market.

1.1.1   Target Audience

  • Industry Investors
  • Electric Shaver Manufacturers
  • Other Personal Grooming Product Manufacturers
  • Distributors and Retailers
  • End-users

1.1.2   USP and Key Offerings

The report titled “Global Electric Shavers Market - Growth, Share, Opportunities, and Competitive Analysis, 2017 – 2025” offers strategic insights into the global electric shavers market along with the market size and estimates for the duration 2015 to 2025. The said research study covers in-depth analysis of multiple market segments based on product types and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the electric shaver manufacturers, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:

  • An overview of the global electric shavers market
  • Current and future market trends to justify the forthcoming attractive sub-markets within the electric shavers market
  • Qualitative assessment tools such as market drivers, challenges and future prospects, value chain, and attractive investment proposition.
  • Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics.
  • A general overview of the industry structure
  • Company profiles highlighting key information about the major players operating in the global electric shavers market
  • Market competition scrutiny tools such as market share analysis, fractal map, etc.
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global electric shavers market, offering market size and estimates for the period from 2015 to 2025, keeping in mind the above mentioned factors.

1. Preface
1.1. Report Scope and Description
1.2. Research Methodology
1.2.1. Phase I-Secondary Research
1.2.2. Phase II-Primary Research
1.2.3. Phase II-Expert Panel Review
1.2.4. Assumptions
1.2.5. Approach Adopted

2. Executive Summary
2.1. Global Electric Shavers Market Snapshot

3. Global Electric Shavers Market Analysis
3.1. Global Electric Shavers Market Overview
3.2. Market Inclination Insights
3.2.1. Recent Trends
3.2.2. Future Outlook
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Challenges
3.4. See-Saw Analysis
3.5. Value Chain Analysis
3.6. Attractive Investment Proposition
3.7. Market Positioning of Key Industry Participants
3.7.1. Major Strategies Adopted
3.7.2. Analyst Recommendations

4. Global Electric Shavers Market Revenue, By Type , 2015 – 2025 (US$ Bn)
4.1. Market Analysis
4.2. Foil Shavers
4.3. Rotary Shavers
4.4. Wet/Dry Shavers
4.5. Clippers
4.6. Others

5. Global Electric Shavers Market Revenue, By End-use Application , 2015 – 2025 (US$ Bn)
5.1. Pac-Man Analysis
5.2. Men
5.3. Women

6. Global Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
6.1. Pac-Man Analysis
6.2. Direct Retail
6.3. On-line Retail

7. North America Electric Shavers Market Analysis, 2015 – 2025 (US$ Bn)
7.1. North America Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
7.1.1. Foil Shavers
7.1.2. Rotary Shavers
7.1.3. Wet/Dry Shavers
7.1.4. Clippers
7.1.5. Others
7.2. North America Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
7.2.1. Men
7.2.2. Women
7.3. North America Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
7.3.1. Direct Retail
7.3.2. On-line Retail
7.4. North America Electric Shavers Market Revenue, By Country, 2015 – 2025 (US$ Bn)
7.4.1. U.S.
7.4.1.1. U.S. Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
7.4.1.2. U.S. Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
7.4.1.3. U.S. Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
7.4.2. Canada
7.4.2.1. Canada Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
7.4.2.2. Canada Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
7.4.2.3. Canada Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)

8. Europe Electric Shavers Market Analysis, 2015 – 2025 (US$ Bn)
8.1. Europe Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.1.1. Foil Shavers
8.1.2. Rotary Shavers
8.1.3. Wet/Dry Shavers
8.1.4. Clippers
8.1.5. Others
8.2. Europe Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.2.1. Men
8.2.2. Women
8.3. Europe Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
8.3.1. Direct Retail
8.3.2. On-line Retail
8.4. Europe Electric Shavers Market Revenue, By Region, 2015 – 2025 (US$ Bn)
8.4.1. U.K.
8.4.1.1. U.K. Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.4.1.2. U.K. Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.4.1.3. U.K. Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
8.4.2. Germany
8.4.2.1. Germany Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.4.2.2. Germany Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.4.2.3. Germany Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
8.4.3. France
8.4.3.1. France Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.4.3.2. France Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.4.3.3. France Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
8.4.4. Rest of Europe
8.4.4.1. Rest of Europe Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
8.4.4.2. Rest of Europe Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
8.4.4.3. Rest of Europe Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)

9. Asia Pacific Electric Shavers Market Analysis, 2015 – 2025 (US$ Bn)
9.1. Asia Pacific Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.1.1. Foil Shavers
9.1.2. Rotary Shavers
9.1.3. Wet/Dry Shavers
9.1.4. Clippers
9.1.5. Others
9.2. Asia Pacific Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.2.1. Men
9.2.2. Women
9.3. Asia Pacific Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
9.3.1. Direct Retail
9.3.2. On-line Retail
9.4. Asia Pacific Electric Shavers Market Revenue, By Country, 2015 – 2025 (US$ Bn)
9.4.1. Japan
9.4.1.1. Japan Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.4.1.2. Japan Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.4.1.3. Japan Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
9.4.2. China
9.4.2.1. China Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.4.2.2. China Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.4.2.3. China Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
9.4.3. India
9.4.3.1. India Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.4.3.2. India Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.4.3.3. India Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
9.4.4. Rest of Asia Pacific
9.4.4.1. Rest of Asia Pacific Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
9.4.4.2. Rest of Asia Pacific Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
9.4.4.3. Rest of Asia Pacific Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)

10. Rest of World Electric Shavers Market Analysis, 2015 – 2025 (US$ Bn)
10.1. Rest of World Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
10.1.1. Foil Shavers
10.1.2. Rotary Shavers
10.1.3. Wet/Dry Shavers
10.1.4. Clippers
10.1.5. Others
10.2. Rest of World Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
10.2.1. Men
10.2.2. Women
10.3. Rest of World Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
10.3.1. Direct Retail
10.3.2. On-line Retail
10.4. Rest of World Electric Shavers Market Revenue, By Region, 2015 – 2025 (US$ Bn)
10.4.1. Latin America
10.4.1.1. Latin America Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
10.4.1.2. Latin America Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
10.4.1.3. Latin America Pacific Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)
10.4.2. Middle-East and Africa
10.4.2.1. Middle-East and Africa Electric Shavers Market Revenue, By Type, 2015 – 2025 (US$ Bn)
10.4.2.2. Middle-East and Africa Electric Shavers Market Revenue, By End-use Application, 2015 – 2025 (US$ Bn)
10.4.2.3. Middle-East and Africa Electric Shavers Market Revenue, By Sales Channel, 2015 – 2025 (US$ Bn)

11. Company Profiles
11.1. Koninklijke Philips N.V.
11.2. Panasonic Corporation
11.3. Braun GmbH
11.4. Conair Corporation
11.5. Procter & Gamble Co.
11.6. Wahl GmbH
11.7. Spectrum Brands Holdings, Inc.
11.8. Sakar International Inc.
11.9. Helen of Troy Ltd.

List Of Table : 

TABLE 1 Market Snapshot: Global Electric Shavers Market
TABLE 2 Evolution of Electric Shavers
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Restraints
TABLE 5 North America Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 6 North America Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 7 North America Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 8 North America Electric Shavers Market Revenue, By Country, 2015 - 2025 (US$ Bn)
TABLE 9 U.S. Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 10 U.S. Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 11 U.S. Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 12 Canada Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 13 Canada Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 14 Canada Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 15 Europe Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 16 Europe Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 17 Europe Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 18 Europe Electric Shavers Market Revenue, By Country, 2015 - 2025 (US$ Bn)
TABLE 19 U.K. Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 20 U.K. Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 21 U.K. Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 22 France Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 23 France Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 24 France Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 25 Germany Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 26 Germany Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 27 Germany Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 28 Rest of Europe Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 29 Rest of Europe Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 30 Rest of Europe Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 31 Asia Pacific Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 32 Asia Pacific Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 33 Asia Pacific Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 34 Asia Pacific Electric Shavers Market Revenue, By Country, 2015 - 2025 (US$ Bn)
TABLE 35 China Electric Shavers Market Revenue, By Type, 2015- 2025 (US$ Bn)
TABLE 36 China Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 37 China Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 38 Japan Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 39 Japan Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 40 Japan Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 41 India Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 42 India Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 43 India Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 44 Rest of Asia Pacific Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 45 Rest of Asia Pacifc Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 46 Rest of Asia Pacifc Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 47 Rest of World Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 48 Rest of World Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 49 Rest of World Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 50 Rest of World Electric Shavers Market Revenue, By Region, 2015 - 2025 (US$ Bn)
TABLE 51 Latin America Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 52 Latin America Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 53 Latin America Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)
TABLE 54 Middle-East and Africa Electric Shavers Market Revenue, By Type, 2015 - 2025 (US$ Bn)
TABLE 55 Middle-East Electric Shavers Market Revenue, By End-use Application, 2015 - 2025 (US$ Bn)
TABLE 56 Middle-East and Africa Electric Shavers Market Revenue, By Sales Channel, 2015 - 2025 (US$ Bn)

List Of Figure : 

FIG. 1 Global Electric Shavers: Market Segmentation
FIG. 2 Global Electric Shavers Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Electric Shavers Market, By Type, 2015 (US$ Bn)
FIG. 5 Global Electric Shavers Market, By End-use Application, 2015 (US$ Bn)
FIG. 6 Global Electric Shavers Market, By Sales Channel, 2015 (US$ Bn)
FIG. 7 Global Electric Shavers Market, By Geography, 2015 (US$ Bn)
FIG. 8 Global Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn and % Y-o-Y)
FIG. 9 See-Saw Analysis : Global Electric Shavers Market
FIG. 10 Value Chain Analysis: Global Electric Shavers Industry
FIG. 11 Market Positioning of Key Industry Participants, 2015
FIG. 12 Global Electric Shavers Market Revenue Contribution, By Type, 2016 & 2025 (Value %)
FIG. 13 Global Foil Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 14 Global Rotary Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 15 Global Wet/Dry Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 16 Global Clipper Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 17 Global Other Electric Shaver Variants Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 18 Global Electric Shavers Market Revenue Contribution, By End-use Application, 2015 & 2025 (Value %)
FIG. 19 Global Men Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 20 Global Women Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn)

FIG. 21 Global Electric Shavers Market Revenue Contribution, By Sales Channel, 2015 & 2025 (US$ Bn)
FIG. 22 Global Electric Shavers Market Revenue and Growth for Direct Retail Channel, 2015 - 2025, (US$ Bn)
FIG. 23 Global Electric Shavers Market Revenue and Growth for On-line Retail Channel, 2015 - 2025, (US$ Bn)
FIG. 24 North America Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn) (Y-o-Y %)
FIG. 25 Europe Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn) (Y-o-Y %)
FIG. 26 Asia Pacific Electric Shavers Market Revenue and Growth, 2015 - 2025, (US$ Bn) (Y-o-Y %)
FIG. 27 RoW Electric Shavers Market Revenue and Growth, 2015– 2025, (US$ Bn) (Y-o-Y %)

On the basis of end-use application, the electric shavers market is categorized into following segments:

  • Men
  • Women

The following figure represents contribution of these end-use segments to the global electric shavers market in 2016 and 2025.

Electric Shavers Market

In the base year 2016, the men segment led the overall electric shavers market worldwide. The segment accounted for around two-third of the global market revenue in the same year. The trend is expected to continue as demand for electric shavers in the men segment will remain steady on account of greater use and hence the replacement demand. On the other hand, the women segment that accounted for relatively lesser revenue share is presumed to register maximum growth during the forecast period 2017 – 2025. Relatively smaller share of the women segment is a reflective of women being less concerned regarding personal grooming in developing regions like Asia and Africa. Promotional campaigns organized by electric shaver manufacturers for appealing female consumers to use their products coupled with growing preference for alternate convenient methods of hair removal is expected to drive demand for electric shavers in the women segment across the globe.

On the basis of sales channel, the global electric shavers market is categorized into following categories:

  • Retail
  • E-commerce

Their contribution to the global electric shavers market in 2016 and 2025 is as shown in the figure below.

Electric Shavers Market

As of 2015, the direct retail sales channel comprising sales through supermarkets, hypermarkets, department stores, and convenience stores among others was the largest in the global electric shavers market. The segment accounted for over two-third of the global market revenue in the same year. The trend is expected to continue over the forecast period 2017 – 2025 with retail segment retaining its leading position by 2025.  Even though direct retail sales channel plays a key role in the sale of electric shavers, it is anticipated that the sale of electric shavers would probably improve through online channel than direct retail channel. The anticipated growth in sale of electric shavers through online channel would be driven by the proliferation of e-commerce and periodic replacement demand for electric shavers.

On the basis of geography, the global electric shavers market is segmented into following regions and countries:

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • U.K.
    • France
    • Germany
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Rest of Asia Pacific
  • Rest of the World
    • Latin America
    • Middle East
    • Africa

The following figure represents contribution of different regions to the global electric shavers market in 2015.

Electric Shavers Market

As of 2016, Europe led the global electric shavers market in terms of both value and unit shipments. The region accounted for over 38% of the global market revenue in the same year. Growing interest and consciousness regarding personal appearance among both men and women has resulted in an increased demand for electric shavers and other personal grooming products. Germany represented the largest electric shavers market in the region. Although Germany is expected to retain its leading position, it is poised to witness relatively sluggish growth on account of gradually declining native population. On the other hand, Asia Pacific is presumed to witness maximum growth in demand for electric shavers, outpacing North America and Europe during the same period. Growing awareness regarding personal grooming, rise in discretionary household income, and westernization of lifestyle, especially among young population is expected to drive market demand in the region.

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