Home / Technology & Media / Video Conferencing Market By Product (On-premise, Cloud-based, Managed Video Conferencing Services), End User (Corporate Enterprises, Healthcare, Government & Defense, Education, Media & Entertainment, Others), Deployment (On-premise, Cloud-based, Managed Video Conferencing Services) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Video Conferencing Market By Product (On-premise, Cloud-based, Managed Video Conferencing Services), End User (Corporate Enterprises, Healthcare, Government & Defense, Education, Media & Entertainment, Others), Deployment (On-premise, Cloud-based, Managed Video Conferencing Services) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Published: Mar 2016 | Report Code: 57718-03-16

Due to expanding globalization among the business organizations worldwide, the need for effective collaboration techniques for real-time video communication is spurred substantially. In addition to this, organizations look for cost effective solutions that can fulfil their need seamlessly. Apart from the corporate enterprises from different industry verticals, segments such as healthcare and education are increasingly shifting towards video conferencing in order to reduce on costs. Thus, healthcare and education segments are expected to emerge as the most promising segments for video conferencing market in the coming years. Additionally, with growing shift towards cloud-based solutions, the market for cloud-based video conferencing solutions is estimated to expand substantially in the coming years. Although issues including limited channel capacity, frequency spectrum shortage, and complexity related with the deployment resulting in increased up-front cost have somewhat marred the market growth, the advancements in wireless technology are expected to tame the impact of these challenges over the forecast period. The video conferencing market worldwide accounted for revenue of US$ 3,967.6 Mn in 2014. The market is projected to expand with a CAGR of 8.6% during the forecast period from 2015 to 2022.

 Video Conferencing Market

 

1.1    Report Description

Purpose of the Report

The purpose of this strategic research study titled “Global Video Conferencing Market- Growth, Share, Opportunities and Competitive Analysis, 2015 – 2022” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global video conferencing industry.

Target Audience

  • Industry Investors
  • Video Conferencing Equipment Manufacturers
  • Video Conferencing Software Providers
  • End-users

USPs and Key Offerings

The report titled “Global Video Conferencing Market- Growth, Share, Opportunities and Competitive Analysis, 2015 – 2022” offers strategic insights into the global video conferencing market along with the market size and estimates for the duration 2013 to 2022. The said research study covers in-depth analysis of multiple market segments based on deployment models, end-users and cross-sectional study across different geographies. The revenue estimates for Government & Defense segment have been evaluated considering different types of government viz. Federal, State and Local. The market, on the basis of deployment model, has been evaluated considering the basic components i.e. hardware, software and services. In order to help strategic decision makers, the report also includes competitive profiling of the leading video conferencing solutions vendors, their SCOT (Strength, Challenges, Opportunities and Weaknesses) analysis, market positioning and key developments. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the video conferencing industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Value Chain Analysis
  • Trailing 2-Year market size data (2013 – 2014)
  • SRC (Segment-Region-Country) Analysis
  • Overall, the research study provides a holistic view of the global Video
  • onferencing market, offering market size and estimates for the period from 2015 to 2022, keeping in mind the above mentioned factors.

1. Preface
1.1. Report Scope and Description
1.2. Research Methodology

2. Executive Summary
2.1. Video Conferencing Market Industry Snapshot

3. Global Video Conferencing Market Analysis
3.1. Video Conferencing Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Restraints
3.3.3. Opportunity Matrix
3.4. See-Saw Analysis
3.5. Attractive Investment Proposition
3.6. Market Positioning of Key Video Conferencing Vendors

4. Global Video Conferencing Market, By Deployment Model, 2013 – 2022 (US$ Mn)
4.1. Tornado Analysis
4.2. On-premise
4.3. Cloud-based
4.4. Managed

5. Global Video Conferencing Market, By End-user, 2013 – 2022 (US$ Mn)
5.1. Tornado Analysis
5.2. Corporate Enterprises
5.3. Healthcare
5.4. Government & Defense
5.5. Education
5.6. Media & Entertainment
5.7. Others (Retail, Manufacturing and Residential)

6. North America Video Conferencing Market, 2013 – 2022 (US$ Mn)
6.1. Overview
6.2. North America Video Conferencing Market, By Deployment Model, 2013 – 2022 (US$ Mn)
6.2.1. Tornado Analysis
6.2.2. On-premise
6.2.3. Cloud-based
6.2.4. Managed
6.3. North America Video Conferencing Market, By End-user, 2013 – 2022 (US$ Mn)
6.3.1. Tornado Analysis
6.3.2. Corporate Enterprises
6.3.3. Healthcare
6.3.4. Government & Defense
6.3.5. Education
6.3.6. Media & Entertainment
6.3.7. Others (Retail, Manufacturing and Residential)
6.4. North America Video Conferencing Market, By Country 2013 – 2022 (US$ Mn)
6.4.1. U.S.
6.4.2. Rest of North America

7. Europe Video Conferencing Market, 2013 – 2022 (US$ Mn)
7.1. Overview
7.2. Europe Video Conferencing Market, By Deployment Model, 2013 – 2022 (US$ Mn)
7.2.1. Tornado Analysis
7.2.2. On-premise
7.2.3. Cloud-based
7.2.4. Managed
7.3. Europe Video Conferencing Market, By End-user, 2013 – 2022 (US$ Mn)
7.3.1. Tornado Analysis
7.3.2. Corporate Enterprises
7.3.3. Healthcare
7.3.4. Government & Defense
7.3.5. Education
7.3.6. Media & Entertainment
7.3.7. Others (Retail, Manufacturing and Residential)
7.4. Europe Video Conferencing Market, By Region, 2013 – 2022 (US$ Mn)
7.4.1. EU7 (UK, Italy, Spain, France, Germany, Belgium and the Netherlands)
7.4.2. CIS Countries
7.4.3. Rest of Europe

8. Asia Pacific Video Conferencing Market, 2013 – 2022 (US$ Mn)
8.1. Overview
8.2. Asia Pacific Video Conferencing Market, By Deployment Model, 2013 – 2022 (US$ Mn)
8.2.1. Tornado Analysis
8.2.2. On-premise
8.2.3. Cloud-based
8.2.4. Managed
8.3. Asia Pacific Video Conferencing Market, By End-user, 2013 – 2022 (US$ Mn)
8.3.1. Tornado Analysis
8.3.2. Corporate Enterprises
8.3.3. Healthcare
8.3.4. Government & Defense
8.3.5. Education
8.3.6. Media & Entertainment
8.3.7. Others (Retail, Manufacturing and Residential)
8.4. Asia Pacific Video Conferencing Market, By Country 2013 – 2022 (US$ Mn)
8.4.1. China
8.4.2. Japan
8.4.3. India
8.4.4. Australasia
8.4.5. Rest of Asia Pacific

9. Rest of the World Video Conferencing Market, 2013 – 2022 (US$ Mn)
9.1. Overview
9.2. Rest of the World Video Conferencing Market, By Deployment Model, 2013 – 2022 (US$ Mn)
9.2.1. Tornado Analysis
9.2.2. On-premise
9.2.3. Cloud-based
9.2.4. Managed
9.3. Rest of the World Video Conferencing Market, By End-user, 2013 – 2022 (US$ Mn)
9.3.1. Tornado Analysis
9.3.2. Corporate Enterprises
9.3.3. Healthcare
9.3.4. Government & Defense
9.3.5. Education
9.3.6. Media & Entertainment
9.3.7. Others (Retail, Manufacturing and Residential)
9.4. Rest of the World Video Conferencing Market, By Region 2013 – 2022 (US$ Mn)
9.4.1. Latin America
9.4.2. Middle East and Africa

10. Profiles.
10.1. Cisco Systems, Inc.
10.2. Polycom, Inc.
10.3. Avaya, Inc.
10.4. ZTE Corporation
10.5. Huawei Technologies Co., Ltd.
10.6. Microsoft Corporation
10.7. Lifesize (Division of Logitech International S.A.)
10.8. Vidyo, Inc.
10.9. InterCall (West Corporation)
10.10. Adobe Systems, Inc.

Note:

  • Profiles of specific players, if required, shall be added to the report upon request

Product Segmentation Analysis

Based on product types, the global video conferencing market is segmented, based on deployment model, into following categories

  • On-premise Video Conferencing
  • Cloud-based Video Conferencing
  • Managed Video Conferencing Services

Video Conferencing Market

In 2014, the global video conferencing market was dominated by the on-premise video conferencing deployment model with market share of 3/4th of the total market revenue. The on-premise deployment model consists a complete solution including hardware and software required for video conferencing setup. This makes on-premise mode of deployment costlier as compared to the other modes of deployment. Popular hardware required for installation of video conferencing setup includes video screens, cameras, audio systems and other accessories. On-premise deployment model segment is largely backed by the large corporate enterprises and government & defense segments where the consumers have high budgets coupled with high reliability requirement. Nevertheless, with growing adoption of cloud-based services across different applications worldwide, the demand for cloud-based video conferencing solutions is expected to register high growth, in terms of revenue and adoption, in the coming years. The penetration of cloud-based video conferencing solutions is majorly due to their low costs, flexibility and ease of scalability as compared to the on-premise video conferencing solutions. In addition to this, the demand for cloud-based video conferencing solutions is also supported by the increasing emergence of small and medium enterprises (SMEs) worldwide. In emerging economies such as India and China, the demand for cloud-based video conferencing solutions is expected to remain high in the coming years.

End-user Segmentation Analysis

On the basis of end-user, the video conferencing market is categorized into following verticals:

  • Corporate Enterprises
  • Healthcare
  • Government & Defense
  • Education
  • Media & Entertainment
  • Others (Retail, Manufacturing and Residential)

 

Video Conferencing Market

The global video conferencing market was dominated by the corporate enterprises segment in 2014, with market share, in terms of revenue, of over 58% of the overall market. Corporate enterprises segment comprises business organizations across different industry verticals such as IT and telecommunication, banks, financial services and insurance (BFSI), business process outsourcing (BPO) organizations and others. With growing globalization of business enterprises, the need for effective video collaboration is predicted to remain strong thereby leading to the dominance of the segment throughout the forecast. Nevertheless, due to increasing penetration of IT-based services in the healthcare industry, healthcare segment is projected to register the highest growth in the coming years globally. The segment is estimated to expand with a CAGR of 12.1% from 2015 to 2022. Apart from healthcare, education is another lucrative segment expected to register high growth in global video conferencing market in the coming years. Further, segments such as government & defense and media & entertainment are expected to witness steady growth during the forecast period. This is attributed to the fair penetration of video conferencing solutions across the segments. The demand for video conferencing solutions in government & defense segment is mainly backed by the federal governments and judiciaries in major countries worldwide.

Deployment Model Segmentation Analysis

The global video conferencing market is segmented, based on deployment model, into following categories

  • On-premise Video Conferencing
  • Cloud-based Video Conferencing
  • Managed Video Conferencing Services

 

Video Conferencing Market

In 2014, the global video conferencing market was dominated by the on-premise video conferencing deployment model with market share of 3/4th of the total market revenue. The on-premise deployment model consists a complete solution including hardware and software required for video conferencing setup. This makes on-premise mode of deployment costlier as compared to the other modes of deployment. Popular hardware required for installation of video conferencing setup includes video screens, cameras, audio systems and other accessories. On-premise deployment model

Geography Segmentation Analysis

On the basis of geography, the global video conferencing market is segmented as per following regions and countries.

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australasia
    • Rest of Asia Pacific
  • Rest of the World
    • Middle East and Africa
    • Latin America

 

Video Conferencing Market
In 2014, the global video conferencing market was dominated by North America accounting for more than one third of the total market revenue. The high market share in the region is in the lieu of strong penetration of video conferencing solutions across various industry verticals. North America is among the leading regions, in terms of penetration of video conferencing solutions, in the healthcare industry. Additionally, due to high technology acceptance (especially HD services) coupled with presence of leading companies such as Cisco Systems, Inc. and Polycom, Inc. in the region, the segment is estimated to hold its dominant position in the global market throughout the forecast period. Similarly, Europe accounts for the second largest share, in terms of revenue, of the video conferencing market worldwide. However, Asia Pacific is poised to register the highest growth in global video conferencing market in the coming years. The growth is largely expected from China and India due to high adoption rate of video conferencing solutions across various industry verticals.

Hismation: Video Conferencing

Video conferencing refers to two-way audio/video communication used to enable communication between two or more people located at different locations. These solutions should not be confused with video phones which includes communication between individuals only and not groups. Video conferencing solutions are being used since more than four decades especially in government applications. Nevertheless, high cost (due to availability of on-premise solutions only) of these systems is the most significant factor responsible for late adoption in commercial applications. Video conferencing solutions are being used approximately since early 1980s in commercial applications such as corporate enterprises, media & entertainment and others. Physically, over several decades, the market has evolved from desktop-based video conferencing to cloud-based video conferencing facilitated from mobile devices.

The market for video conferencing has been segmented on the basis of deployment model as per following models:

  • On-premise
  • Cloud-based
  • Managed Services

On-premise video conference solution comprises installation of hardware such as video screens, cameras, audio systems and software component. In terms of services, solution providers offer upgrading and maintenance service for video conferencing software. Due to inclusion of hardware, software and service components, the cost of on-premise deployment model becomes exceptionally higher than cloud-based and managed services. Additionally, due to existence since several decades, on-premise mode of deployment is the prominent segment currently in the market, globally. However, with emergence of cloud-based video conferencing coupled with growing shift towards cloud-based solutions, the segment is estimated to witness the highest adoption rate in the coming years. Similarly, managed services, which includes offering on-demand video conferencing based upon the consumer’s requirements too is estimated to spur substantially in the coming years. From this, it can be inferred that the market is largely driven by technology and hence development of advanced solutions be highly appreciated in the industry. Starting from on-premise solutions comprising bulky equipment and poor network infrastructure, the market has evolved to reach a stage wherein cloud-based high definition (HD) video conferencing solutions are available in the market.

Further, on the basis of end-users, prominent and promising end-users considered under the scope include:

  • Corporate enterprises
  • Healthcare
  • Government & Defense
  • Education
  • Media & Entertainment
  • Others (Retail, Manufacturing and Residential)

Currently, video conferencing market is dominated by the corporate enterprise segment. The segment comprises business organizations such as IT & telecommunication, BPOs, KPOs, banks, financial services and insurance (BFSI) and others. Apart from corporate enterprises, video conferencing systems are popularly used in government & defense and media & entertainment segments. Today, video conferencing systems are increasingly being used in other industry verticals such as healthcare, education, manufacturing and retail enterprises.

Healthcare and educational organizations worldwide are now increasingly shifting towards video conferencing in order to simplify their services. Video conferencing enables the organizations as well as their consumers reducing their overall cost and offer better flexibility of service. Demand for video conferencing in these segments is mainly backed by the existence of cloud-based and managed video conferencing solutions. Thus, considering the further advancements cloud-based solutions, the healthcare and education segments are expected to register the highest growth in the market during the forecast period.

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