The Stock Images Market size was valued at USD 5,600.00 million in 2018 to USD 6,729.96 million in 2024 and is anticipated to reach USD 10,661.57 million by 2032, at a CAGR of 6.05% during the forecast period.
REPORT ATTRIBUTE
DETAILS
Historical Period
2020-2023
Base Year
2024
Forecast Period
2025-2032
Stock Images Market Size 2024
USD 6,729.96 million
Stock Images Market, CAGR
6.05%
Stock Images Market Size 2032
USD 10,661.57 million
Rising digital transformation across industries fuels the adoption of stock images for faster content creation. Marketing agencies, media publishers, e-commerce platforms, and educational institutions rely on stock visuals for cost-effective campaigns and communication. Subscription-based pricing encourages adoption by SMEs, while AI tools enhance image search and metadata tagging. Visual storytelling on social media drives steady volume consumption. Content localization and remote collaboration increase the need for diverse, on-demand imagery. These trends make stock images critical across visual communication formats.
North America leads the global market due to advanced digital infrastructure and established creative ecosystems. Europe follows, driven by strong publishing demand and IP compliance. Asia Pacific is emerging rapidly, supported by mobile-first content usage, expanding freelance communities, and regional platform adoption. Latin America, the Middle East, and Africa show growing activity in e-learning, digital ads, and localized brand content. Each region presents distinct content needs based on culture, language, and user maturity. Global providers expand regional portfolios to address this evolving demand landscape.
Market Insights
The Stock Images Market was valued at USD 5,600.00 million in 2018, reached USD 6,729.96 million in 2024, and is projected to hit USD 10,661.57 million by 2032, growing at a CAGR of 6.05%.
North America led the market with a 37.5% share in 2024 due to strong digital infrastructure and high media consumption; Europe followed with 24.4% and Asia Pacific with 24.3%, both supported by content creation ecosystems.
Asia Pacific is the fastest-growing region at a 7.4% CAGR, driven by mobile-first content growth, influencer marketing, and startup-led adoption of stock visuals.
In 2024, Royalty-Free Images accounted for the largest segment share, supported by their flexible licensing and wide use across commercial and editorial needs.
AI-Generated Images saw the fastest growth among image types, with expanding contribution to global revenue as platforms integrate generative tools for scale and speed.
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Rapid Growth in Online Content Creation Across Businesses, Media, and Independent Creators
Digital transformation across industries boosts demand for compelling visual content. Companies use stock images to enrich branding, websites, and digital campaigns. Media outlets depend on quick-access images to meet high publishing volumes. E-learning platforms and independent educators use visuals to simplify complex topics. Influencers and vloggers rely on image libraries for thumbnails, banners, and cross-platform branding. Stock images support fast content rollout without resource-heavy production. Affordable licensing encourages wide adoption. The Stock Images Market thrives on this scalable demand across use cases. It remains a preferred solution for visually-driven communication.
For instance, Canva reported having over 141 million stock images, videos, and design assets available to Pro users as of late 2024, supporting a growing user base that surpassed 220 million monthly active users by December 2024. Its platform enables content creation for individuals, businesses, educational institutions, and over 95% of the Fortune 500.
Ease of Licensing and Subscription-Based Access Models Supporting User Base Expansion
Subscription models make stock images more accessible to small teams and freelance creators. Flexible licensing removes legal complexity, promoting confidence in commercial usage. Businesses benefit from predictable cost structures in image sourcing. Platforms now offer curated collections for niche sectors. AI-enhanced search tools reduce content discovery time. High-resolution image bundles suit print, web, and social media applications. Mobile-based image access also supports real-time publishing needs. This simplified access model drives higher customer retention. The Stock Images Market benefits from steady uptake across budget-conscious professionals.
For instance, Adobe Stock’s library featured over 700 million assets by late 2024, including images, vectors, templates, videos, and 3D models. Its tiered subscription and credit-pack options served creative professionals and freelancers, supported by full Creative Cloud integration that enables in-app licensing and seamless design workflows.
Rising Adoption of Visual Communication in E-Commerce and Digital Advertising Channels
E-commerce platforms use curated product images to drive engagement and conversion. Visuals influence consumer behavior and brand perception. Stock photography helps brands maintain uniform imagery across categories. Ad campaigns rely on visuals that meet performance standards across platforms. Social media trends favor visual storytelling and audience recall. Stock libraries now include lifestyle, diversity, and location-specific content. Fast-paced campaign timelines push marketers toward ready-made assets. The Stock Images Market supports this demand through diverse image databases. Brands choose stock images to scale content volume quickly.
Increased Content Consumption Driven by Smartphone Usage and Mobile App Integration
Rising smartphone penetration drives image-based content consumption. Mobile-first platforms such as Instagram and TikTok prioritize compelling visuals. App developers use stock images for onboarding screens, app guides, and UX flow. News apps use timely imagery to boost reader engagement. Online tutorials and educational apps incorporate themed visuals. Mobile creators now contribute to demand using on-the-go publishing. Quick image embedding in app-based CMS tools expands user base. The Stock Images Market adapts to this trend with mobile-compatible resolutions. Real-time use cases now shape content supply.
Market Trends
Integration of Artificial Intelligence for Personalized Content Recommendations and Search Efficiency
AI-powered tagging enables faster search and contextual image delivery. Users find relevant images using keyword, mood, or visual similarity filters. Platforms apply predictive analytics to highlight trending content. Personalized dashboards improve user retention across image banks. AI models also auto-categorize uploads from contributors. Facial recognition and object detection boost metadata accuracy. This automation reduces manual labor in platform curation. The Stock Images Market integrates these tools for user convenience. Search satisfaction now shapes platform competitiveness.
Expansion of Video Stock Libraries Alongside Traditional Image Offerings
Platforms now bundle videos and GIFs with static stock images. Demand grows from marketers needing short-form content for social media. Instructional videos and background clips serve e-learning and ad creators. Stock video helps reduce production time for explainer content. Subscription platforms curate HD and 4K video segments for brand storytelling. Creative teams use video stock to reduce live-shoot costs. Influencers mix stills and video for visual consistency. The Stock Images Market evolves into a broader visual content marketplace. Video usage boosts platform revenue per user.
For instance, Getty Images reported over 31 million footage clips in its library as of 2024, sourced from broadcast, studio, and archive partners to support diverse video needs.
Shift Toward Inclusive, Culturally Diverse, and Authentic Visual Representation
Buyers prefer images that reflect real-world diversity and authenticity. Stock providers expand collections to represent different ethnicities, age groups, and body types. Brands seek relatable content to improve campaign resonance. Lifestyle imagery now features realistic settings and spontaneous expressions. Regional content focuses on local customs, attire, and environment. Inclusive libraries help global brands localize faster. Search filters now include cultural themes and visual tone. The Stock Images Market addresses this shift through contributor diversification. Buyers prioritize images that reflect lived experiences.
Rise of Niche Image Categories Focused on Industry-Specific and Thematic Collections
Demand grows for tailored content in healthcare, legal, fintech, agriculture, and other sectors. These categories need accurate, professionally relevant imagery. Platforms now tag and group content for faster enterprise access. Medical image banks offer licensed visuals for B2B communications. Fintech brands use symbolic imagery for security, data, and trust. Agriculture content includes aerial farming visuals and crop lifecycle shots. Corporate training visuals also see high demand. The Stock Images Market adds value through specialized collections. Sector-specific libraries improve use-case relevance.
For instance, Shutterstock adds 200,000 new images daily to its library, supporting niche filtering for industry-specific visuals like medical or fintech themes via AI-enhanced APIs.
Market Challenges Analysis
Intensifying Competition from Free Image Platforms and Content-Sharing Communities
Free stock image sites gain popularity among bloggers, educators, and small businesses. Platforms like Unsplash and Pexels offer high-resolution images at no cost. This trend reduces entry barriers and attracts users from paid platforms. Premium platforms struggle to differentiate with added-value content. Freelancers and startups often switch due to budget limitations. Large contributors face reduced earnings from price pressure. Overlap of image types across free and paid libraries adds confusion. The Stock Images Market faces long-term impact from this price-based shift. Monetization models must evolve to retain value.
Copyright Infringement Risks and Concerns Around Content Authenticity Across Platforms
Image misuse and unauthorized redistribution create legal risk for buyers. Platforms face scrutiny over content originality and license clarity. Some contributors re-upload copyrighted material, risking lawsuits. Users sometimes unknowingly download unlicensed or duplicated images. Brands face reputational risk when using unverified content. Legal battles also strain platform credibility. Verification systems must scale with growing contributor bases. The Stock Images Market must invest in better IP monitoring. Trust-building remains critical to buyer retention.
Market Opportunities
Rising Demand from Emerging Markets Due to Digital Media Expansion and Content Localization
Emerging economies in Asia, Latin America, and Africa see rapid content growth. SMEs, news outlets, and educators in these regions rely on low-cost image libraries. Stock providers can localize collections to reflect regional culture and languages. Smartphone usage and mobile-first publishing support real-time demand. Local contributors can expand platform diversity. The Stock Images Market can grow by tailoring offerings to regional needs. Localization remains a key growth lever.
Increased Need for Customized Visuals in AR/VR and 3D Content Creation Environments
AR and VR technologies drive demand for immersive visuals. Industries like real estate, gaming, and edtech use 3D visuals for user engagement. Stock libraries can include panoramic views, object packs, and motion content. Customized packs allow brands to simulate real-world scenarios. 3D-ready visuals serve creative agencies with advanced design tools. The Stock Images Market can capitalize on this evolving use case. Visual format diversification will unlock new user segments.
Market Segmentation Analysis
By Type of Images
Royalty-free images lead the Stock Images Market due to their flexible licensing and affordability. Users prefer these for unlimited use across campaigns without renewal costs. Rights-managed images retain relevance in high-value, exclusive content needs, especially in editorial and brand-specific projects. Subscription-based stock images gain traction among agencies seeking regular access to curated visuals at fixed pricing. AI-generated images represent an emerging sub-segment, enabling rapid production of context-specific visuals, especially in digital publishing and experimental design formats.
For instance, Shutterstock serves over 343,000 active customers across its platform, offering subscription plans that include up to 750 image downloads per month to support varying content needs.
By Delivery Mode
Online marketplaces such as Shutterstock and Getty Images dominate the delivery mode segment due to scale, variety, and robust search tools. Direct vendor platforms offer customized solutions and tighter licensing control, preferred by enterprise buyers. Mobile applications expand reach among creators and marketers working on-the-go, offering quick access to visuals within content apps. Others include integrated stock options in design software, used in creative suites where in-app purchase and use streamline the workflow.
By End-User
Advertising and marketing agencies remain primary contributors to the Stock Images Market, relying on visuals for campaign execution across formats. Media and entertainment companies require fresh, high-resolution content for editorial, news, and entertainment publishing. Corporate enterprises use stock images for internal communication, branding, and training materials, especially in global organizations. E-commerce platforms demand high-quality, product-focused visuals that enhance listing appeal and buyer engagement. Educational institutions adopt stock images for presentations, e-learning modules, and academic content to support digital education initiatives.
For instance, iStock offers millions of royalty-free images and vectors, with search tools that help e-commerce users quickly filter visuals by product style, background, and usage context.
The North America Stock Images Market size was valued at USD 2,122.40 million in 2018 to USD 2,521.00 million in 2024 and is anticipated to reach USD 3,988.51 million by 2032, at a CAGR of 6.0% during the forecast period. North America accounted for 37.5% of the global market share in 2024. The region benefits from mature digital advertising, high media consumption, and a strong presence of global stock image providers. Companies in the United States dominate licensing infrastructure and cloud-based platforms. Content creators, agencies, and corporate users demand high-quality visuals for branding and campaigns. The adoption of subscription-based models is high among SMEs and freelancers. AI-driven tagging and mobile integration support user experience improvements. The region continues to set global standards in pricing, licensing terms, and image resolution.
Europe
The Europe Stock Images Market size was valued at USD 1,422.40 million in 2018 to USD 1,640.58 million in 2024 and is anticipated to reach USD 2,449.52 million by 2032, at a CAGR of 5.3% during the forecast period. Europe held a 24.4% share of the global market in 2024. Countries like Germany, the UK, and France lead in content creation and stock image adoption. Demand remains strong across print and digital publishing, particularly among editorial and academic users. European brands value authenticity, diversity, and cultural accuracy in visuals. Strict copyright enforcement encourages licensed content usage. Local providers offer multilingual and region-specific collections to serve niche audiences. Design studios and marketing firms continue to drive recurring purchases across multiple image types.
Asia Pacific
The Asia Pacific Stock Images Market size was valued at USD 1,299.20 million in 2018 to USD 1,634.34 million in 2024 and is anticipated to reach USD 2,871.17 million by 2032, at a CAGR of 7.4% during the forecast period. Asia Pacific represented 24.3% of the global market share in 2024. Countries such as China, India, Japan, and Southeast Asian economies are seeing a surge in demand for stock images. Digital startups, social media influencers, and content platforms drive bulk purchases of royalty-free visuals. Localization of visuals is key due to linguistic and cultural diversity. Mobile applications dominate image browsing and integration. E-learning platforms and digital advertising sectors actively use subscription libraries. Growing freelance communities also contribute to rising usage volumes.
Latin America
The Latin America Stock Images Market size was valued at USD 436.80 million in 2018 to USD 520.83 million in 2024 and is anticipated to reach USD 776.91 million by 2032, at a CAGR of 5.3% during the forecast period. Latin America held a 7.7% share of the global Stock Images Market in 2024. Regional content creators, small agencies, and educational institutions rely on affordable, subscription-based models. Brazil and Mexico lead usage due to active media and advertising sectors. Cross-border campaigns need culturally relevant visuals for Spanish and Portuguese-speaking audiences. Mobile-first platforms support fast content production. Regional stock providers focus on community-generated images and simplified licensing. Demand continues to grow with internet penetration and social media growth.
Middle East
The Middle East Stock Images Market size was valued at USD 196.00 million in 2018 to USD 219.35 million in 2024 and is anticipated to reach USD 310.31 million by 2032, at a CAGR of 4.6% during the forecast period. The region accounted for 3.3% of the global market in 2024. Government agencies, corporate enterprises, and e-learning platforms fuel image demand. Arabic-language media and Islamic content repositories influence regional image preferences. UAE and Saudi Arabia drive most licensing activity. Local agencies seek professional imagery for tourism, business, and civic campaigns. Stock providers now offer region-specific collections to meet cultural sensitivity standards. The market remains in growth phase due to expanding digital infrastructure.
Africa
The Africa Stock Images Market size was valued at USD 123.20 million in 2018 to USD 193.85 million in 2024 and is anticipated to reach USD 265.15 million by 2032, at a CAGR of 3.7% during the forecast period. Africa accounted for 2.9% of the global Stock Images Market in 2024. Demand is led by education, non-profit communication, and small-scale media outlets. South Africa, Nigeria, and Egypt are key markets. Access to mobile stock apps helps freelance content creators and local bloggers. Community-driven platforms support visual storytelling and cultural representation. Licensing complexity remains a barrier among informal users. Growth will depend on awareness programs and local content development.
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The Stock Images Market shows strong competition among global platforms, regional providers, and niche specialists. Leading companies compete on content volume, image quality, and licensing clarity. Market leaders focus on large contributor networks to ensure diverse and current image libraries. Subscription pricing remains a core strategy to secure long-term users across agencies and enterprises. Premium platforms defend value through exclusive content and advanced legal protection. Technology investment strengthens competitive positioning through AI-based search, tagging, and recommendation systems. Smaller players focus on regional themes and cultural relevance to attract local buyers. Strategic partnerships with design software providers improve platform reach and daily usage. Video clips, illustrations, and AI-generated visuals expand product breadth. Brand reputation plays a key role in buyer trust and renewal decisions. Contributor payout models influence content supply and creator loyalty. Competitive pressure from free image platforms forces paid providers to highlight quality, compliance, and reliability. Enterprise clients prefer platforms with clear indemnity and usage rights. Marketing agencies value speed, scale, and consistent licensing terms. Continuous platform upgrades help vendors protect market share. Competition remains dynamic due to low switching costs for buyers.
Recent Developments
In December 2025, Adobe also partnered with Runway combining Runway’s generative video technology with Adobe’s creative platforms to advance AI-powered video workflows.
In October 2025, Adobe expanded its strategic partnership with Google Cloud, integrating Google’s AI models like Gemini and Veo into Adobe apps such as Firefly, Photoshop, and Premiere for advanced creative tools.
In February 2025, Dreamstime integrated a fully-enabled AI keywording tool automating metadata generation including titles, descriptions, keywords, and categories for stock images.
In January 2025, Getty Images Holdings, Inc. and Shutterstock, Inc. entered a definitive merger agreement valued at approximately $3.7 billion, creating a premier visual content company under the Getty Images name.
Report Coverage
The research report offers an in-depth analysis based on Type of Images, Delivery Mode and End-User. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
The market will expand with rising digital content needs across marketing, media, and enterprise communication workflows.
Wider adoption of subscription models will support predictable demand from agencies and small businesses worldwide.
AI-generated visuals will reshape content creation by improving speed, customization, and creative flexibility.
Search optimization through AI tagging will enhance user efficiency and platform engagement rates.
Mobile-first content creation will push demand for app-based image access and instant licensing.
Growth in e-commerce platforms will sustain demand for product, lifestyle, and promotional visuals.
Regional content localization will gain importance as brands target diverse consumer bases.
Integration with design and productivity software will strengthen platform stickiness.
Video and motion graphics will complement static images in visual libraries.
Strong copyright enforcement will reinforce the value of licensed stock content.
11.1. Stock Images Market Overview by Region Segment
11.1.1. Global Stock Images Market Revenue Share By Region
11.1.3. Regions
11.1.4. Global Stock Images Market Revenue By Region
.1.6. Type
11.1.7. Global Stock Images Market Revenue By Type
11.1.9. Delivery Mode
11.1.10. Global Stock Images Market Revenue By Delivery Mode
11.1.12. End-user
11.1.13. Global Stock Images Market Revenue By End-user
CHAPTER NO. 12 : NORTH AMERICA STOCK IMAGES MARKET – COUNTRY ANALYSIS
12.1. North America Stock Images Market Overview by Country Segment
12.1.1. North America Stock Images Market Revenue Share By Region
12.2. North America
12.2.1. North America Stock Images Market Revenue By Country
12.2.2. Type
12.2.3. North America Stock Images Market Revenue By Type
12.2.4. Delivery Mode
12.2.5. North America Stock Images Market Revenue By Delivery Mode
2.2.6. End-user
12.2.7. North America Stock Images Market Revenue By End-user
2.3. U.S.
12.4. Canada
12.5. Mexico
CHAPTER NO. 13 : EUROPE STOCK IMAGES MARKET – COUNTRY ANALYSIS
13.1. Europe Stock Images Market Overview by Country Segment
13.1.1. Europe Stock Images Market Revenue Share By Region
13.2. Europe
13.2.1. Europe Stock Images Market Revenue By Country
13.2.2. Type
13.2.3. Europe Stock Images Market Revenue By Type
13.2.4. Delivery Mode
13.2.5. Europe Stock Images Market Revenue By Delivery Mode
13.2.6. End-user
13.2.7. Europe Stock Images Market Revenue By End-user
13.3. UK
13.4. France
13.5. Germany
13.6. Italy
13.7. Spain
13.8. Russia
13.9. Rest of Europe
CHAPTER NO. 14 : ASIA PACIFIC STOCK IMAGES MARKET – COUNTRY ANALYSIS
14.1. Asia Pacific Stock Images Market Overview by Country Segment
14.1.1. Asia Pacific Stock Images Market Revenue Share By Region
14.2. Asia Pacific
14.2.1. Asia Pacific Stock Images Market Revenue By Country
14.2.2. Type
14.2.3. Asia Pacific Stock Images Market Revenue By Type
14.2.4. Delivery Mode
14.2.5. Asia Pacific Stock Images Market Revenue By Delivery Mode
14.2.5. End-user
14.2.7. Asia Pacific Stock Images Market Revenue By End-user
14.3. China
14.4. Japan
14.5. South Korea
14.6. India
14.7. Australia
14.8. Southeast Asia
14.9. Rest of Asia Pacific
CHAPTER NO. 15 : LATIN AMERICA STOCK IMAGES MARKET – COUNTRY ANALYSIS
15.1. Latin America Stock Images Market Overview by Country Segment
15.1.1. Latin America Stock Images Market Revenue Share By Region
15.2. Latin America
15.2.1. Latin America Stock Images Market Revenue By Country
15.2.2. Type
15.2.3. Latin America Stock Images Market Revenue By Type
15.2.4. Delivery Mode
15.2.5. Latin America Stock Images Market Revenue By Delivery Mode
15.2.6. End-user
15.2.7. Latin America Stock Images Market Revenue By End-user
15.3. Brazil
15.4. Argentina
15.5. Rest of Latin America
CHAPTER NO. 16 : MIDDLE EAST STOCK IMAGES MARKET – COUNTRY ANALYSIS
16.1. Middle East Stock Images Market Overview by Country Segment
16.1.1. Middle East Stock Images Market Revenue Share By Region
16.2. Middle East
16.2.1. Middle East Stock Images Market Revenue By Country
16.2.2. Type
16.2.3. Middle East Stock Images Market Revenue By Type
16.2.4. Delivery Mode
16.2.5. Middle East Stock Images Market Revenue By Delivery Mode
16.2.6. End-user
16.2.7. Middle East Stock Images Market Revenue By End-user
16.3. GCC Countries
16.4. Israel
16.5. Turkey
16.6. Rest of Middle East
CHAPTER NO. 17 : AFRICA STOCK IMAGES MARKET – COUNTRY ANALYSIS
17.1. Africa Stock Images Market Overview by Country Segment
17.1.1. Africa Stock Images Market Revenue Share By Region
17.2. Africa
17.2.1. Africa Stock Images Market Revenue By Country
17.2.2. Type
17.2.3. Africa Stock Images Market Revenue By Type
17.2.4. Delivery Mode
17.2.5. Africa Stock Images Market Revenue By Delivery Mode
17.2.6. End-user
17.2.7. Africa Stock Images Market Revenue By End-user
17.3. South Africa
17.4. Egypt
17.5. Rest of Africa
CHAPTER NO. 18 : COMPANY PROFILES
18.1. Shutterstock
18.1.1. Company Overview
18.1.2. Product Portfolio
18.1.3. Financial Overview
18.1.4. Recent Developments
18.1.5. Growth Strategy
18.1.6. SWOT Analysis
18.2. Getty Images
18.3. Adobe Stock
18.4. iStock
18.5. Depositphotos
18.6. Alamy
18.7. Dreamstime
18.8. 123RF
18.9. Pond5
18.10. Canva
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What is the current market size for Stock Images Market, and what is its projected size in 2032?
The Stock Images Market was valued at USD 6,729.96 million in 2024. It is projected to reach USD 10,661.57 million by 2032, reflecting steady expansion across digital content sectors.
At what Compound Annual Growth Rate is the Stock Images Market projected to grow between 2024 and 2032?
The Stock Images Market is projected to grow at a CAGR of 6.05% during the forecast period. This growth reflects sustained demand across marketing, media, and enterprise users.
Which Stock Images Market segment held the largest share in 2024?
Royalty-free images held the largest share within the Stock Images Market in 2024. Flexible licensing and cost efficiency supported widespread adoption across industries.
What are the primary factors fueling the growth of the Stock Images Market?
The Stock Images Market grows due to rising digital marketing activity, expanding e-commerce, and higher visual content usage. Subscription access and AI-driven search tools further support adoption.
Who are the leading companies in the Stock Images Market?
Key players in the Stock Images Market include Shutterstock, Getty Images, Adobe Stock, iStock, Canva, and Alamy. These companies compete on content scale, technology, and licensing clarity.
Which region commanded the largest share of the Stock Images Market in 2024?
North America commanded the largest share of the Stock Images Market in 2024. Strong digital advertising spend and established content platforms supported regional leadership.
About Author
Sushant Phapale
ICT & Automation Expert
Sushant is an expert in ICT, automation, and electronics with a passion for innovation and market trends.
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