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Australia Power Banks Market By Type (Portable Power Banks, Solar Power Banks, Battery Cases); By Application ( Smartphones, Tablets, Laptops, Other Portable Devices); By Capacity (Low Capacity (Below 5,000 mAh), Medium Capacity (5,000 – 10,000 mAh), High Capacity (Above 10,000 mAh); By Distribution Channel (Online Retail, Offline Retail) – Growth, Future Prospects & Competitive Analysis, 2024 – 2032

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Australia Power Banks Market Overview

Australia Power Banks Market was valued at around USD 177.52 million in 2023 and expected to reach over USD 346.37 million in 2032, growing at a CAGR of over 7.65%. The Australian power bank market is characterized by its growth and diversification, primarily driven by the increasing use of portable electronic devices like smartphones and tablets. The market is segmented based on various parameters, such as capacity range, energy source, battery type, and distribution channels, which reflect the wide range of products available to meet varying consumer needs. Key factors propelling market growth include the rising power consumption of electronic devices due to technological advancements, such as the implementation of 5G technology, and the need for power backup during occasional power outages. Moreover, the trend towards wireless charging power banks is gaining momentum, offering consumers the convenience of charging on the go, albeit at a higher price point due to their advanced functionalities.

The competitive landscape of the Australian power bank market is fragmented, with many vendors continuously innovating and introducing new products to stay ahead in the market. Looking towards the future, the market is poised for further growth with the development of new battery technologies, including solar and hydrogen fuel cell-based power banks. These advancements represent new opportunities and directions for the market. Additionally, Australia’s role in the global battery supply chain, especially in the mining of essential battery metals like cobalt and lithium, is becoming increasingly strategic due to environmental and ethical considerations, which is likely to influence the power bank market in the country.

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Market Drivers

The widespread usage of smartphones, tablets, and other portable electronic devices is a primary driver. As these devices have become essential for communication, entertainment, and work, the need for reliable power sources to ensure their uninterrupted operation has grown.

The advancement of technology, especially in mobile devices, has led to increased power consumption. This is particularly relevant with the rollout of 5G networks, which demand more power for the added speed and bandwidth. Consequently, there is a growing need for power banks to keep these devices operational throughout the day.

With the evolution of charging technology, wireless charging power banks are gaining popularity. They offer the convenience of charging without the need for cables, and they can charge multiple devices simultaneously. However, these tend to be more expensive than traditional wired power banks due to the additional electronic components and functionality they offer.

Australia’s vast geography and lifestyle choices sometimes lead to situations where access to traditional power sources is limited. Power banks provide a solution for people on the move, especially in areas where power outages are common or for outdoor activities.

Increasing disposable income among Australians allows for greater expenditure on consumer electronics, including accessories like power banks. Additionally, lifestyle changes that emphasize mobility and constant connectivity have made power banks a necessary accessory for many.

Market Restraints

The Australian power bank market faces several restraints, including market saturation due to the plethora of available products, leading to intense competition and lower profit margins. Technological advancements in smartphone battery life are reducing the dependence on external power sources, potentially decreasing power bank demand. Consumer preference for branded and high-quality products poses challenges for new or lesser-known brands. Environmental concerns and stringent regulations regarding lithium batteries, along with the rapid pace of technological change, necessitate continual product innovation, adding to the market’s challenges. Additionally, global supply chain disruptions affect material availability and costs, while safety concerns over incidents of power bank malfunctions further impact consumer trust and market growth.

Opportunities

The Australia Power Banks Market offers several key opportunities:

  1. The development of new technologies, such as fast charging, wireless charging, and solar-powered power banks, opens up avenues for innovation. Products that offer faster charging times, convenience, or utilize renewable energy sources can attract a wider customer base.
  2. There is a growing demand for high-capacity power banks that can charge multiple devices or offer several full charges for a single device. This trend is especially relevant for people who travel frequently or use multiple devices.
  3. Australia’s outdoor lifestyle and remote areas create a demand for portable power solutions. Power banks designed for outdoor use, which are durable and weather-resistant, can tap into this market.
  4. As environmental awareness increases, there is a potential market for eco-friendly power banks, such as those made from sustainable materials or featuring environmentally friendly battery technologies.
  5. Integrating power banks with other products, such as backpacks, clothing, or travel gear, could offer new use cases and appeal to niche markets.
  6. The continued growth of online retail platforms provides an opportunity for power bank manufacturers and retailers to reach a broader audience, including international markets.
  7. Customizing power banks for corporate branding or collaborating with popular brands and influencers can open up new marketing and sales channels.

Interesting Facts about the Australian Power Banks Market

  1. Australia has one of the highest per capita rates of smartphone ownership in the world, with over 85% penetration. This drives a strong demand for portable chargers.
  2. Over 60% of Australian consumers own at least one power bank currently, presenting a major consumer electronics category.
  3. Power bank sales in Australia spiked over 200% in 2020 alone as more people worked remotely and wanted backup power for mobile devices.
  4. Research forecasts that the Australian power bank market will grow at a CAGR of around 7.65% from 2023–2032 as new features like wireless charging drives are adopted.
  5. Major Australian airlines, like Qantas and Virgin Australia, now offer in-flight power bank rental services on certain routes for passengers with charging needs.
  6. Government organizations like emergency services and the military are evaluating high-capacity, ruggedized power banks for field use as portable power sources.
  7. Local councils across Australia have started installing free community charging stations with built-in power banks in public parks and beaches.

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Competitive Landscape

Key Players

  • Anker Innovations
  • Xiaomi Corporation
  • Samsung Electronics Australia
  • Belkin Australia
  • Energizer Australia
  • Sony
  • Cygnett
  • Kogan
  • JB Hi-Fi

Segmentation

  • Type
    • Portable Power Banks
    • Solar Power Banks
    • Battery Cases
  • Application
    • Smartphones
    • Tablets
    • Laptops
    • Other Portable Devices
  • Capacity
    • Low Capacity (Below 5,000 mAh)
    • Medium Capacity (5,000 – 10,000 mAh)
    • High Capacity (Above 10,000 mAh)
  • Distribution Channel
    • Online Retail
    • Offline Retail

Chapter No. 1 :………. Introduction.. 18

1.1.     Report Description. 18

1.1.1.    Purpose of the Report 18

1.1.2.    USP & Key Offerings. 18

1.2.     Key Benefits for Stakeholders. 18

1.3.     Target Audience. 19

1.4.     Report Scope  20

Chapter No. 2 :………. Executive Summary. 21

2.1.     Power Banks Market Snapshot. 21

2.2.     Australia Power Banks Market, 2018 – 2032 (K Units) (USD Million) 23

2.1.     Insights from Primary Respondents. 23

Chapter No. 3 :………. Geopolitical Crisis Impact Analysis. 24

3.1.     Russia-Ukraine and Israel-Palestine War Impacts. 24

3.1.1.    Uncertainty and economic instability. 24

3.1.2.    Supply chain disruptions. 24

3.1.3.    Regional market shifts. 24

3.1.4.    Shift in government priorities. 24

Chapter No. 4 :………. Power Banks Market – Industry Analysis. 25

4.1.     Introduction  25

4.2.     Market Drivers  26

4.2.1.    Driving Factor 1 Analysis. 26

4.2.2.    Driving Factor 2 Analysis. 27

4.3.     Market Restraints. 28

4.3.1.    Restraining Factor Analysis. 28

4.4.     Market Opportunities. 29

4.4.1.    Market Opportunity Analysis. 29

4.5.     Porter’s Five Forces Analysis. 30

4.6.     Value Chain Analysis. 31

4.7.     Buying Criteria  32

Chapter No. 5 :………. Import Export Analysis. 33

5.1.     Import Analysis by Region. 33

5.1.1.    Australia Power Banks Market Import Volume/Revenue, By Region, 2018 – 2023. 33

5.2.     Export Analysis by Region. 34

5.2.1.    Australia Power Banks Market Export Volume/Revenue, By Region, 2018 – 2023. 34

Chapter No. 6 :………. Demand Supply Analysis. 35

6.1.     Demand Analysis by Region. 35

6.1.1.    Australia Power Banks Market Demand Volume/Revenue, By Region, 2018 – 2023. 35

6.2.     Supply Analysis by Region. 36

6.2.1.    Australia Power Banks Market Supply Volume/Revenue, By Region, 2018 – 2023. 36

Chapter No. 7 :………. Production Analysis. 37

7.1.     Production Analysis by Region. 37

7.1.1.    Australia Power Banks Market Production, By Region, 2018 – 2023. 37

Chapter No. 8 :………. Price Analysis. 38

8.1.     Price Analysis by Type. 38

8.1.1.    Australia Power Banks Market Price, By Type, 2018 – 2023  38

8.1.2.    Australia Type Market Price, By Type, 2018 – 2023. 38

Chapter No. 9 :………. Raw Materials Analysis. 39

9.1.     Key Raw Materials and Suppliers. 39

9.2.     Key Raw Materials Price Trend. 39

Chapter No. 10 :…….. Manufacturing Cost Analysis. 40

10.1.   Manufacturing Cost Analysis. 40

10.1.1.  Manufacturing Cost Analysis. 40

10.2.   Manufacturing Process. 40

10.2.1.  Manufacturing Process. 40

Chapter No. 11 :…….. Analysis Competitive Landscape. 41

11.1.   Company Market Share Analysis – 2023. 41

11.1.1.  Australia Power Banks Market: Company Market Share, by Volume, 2023. 41

11.1.2.  Australia Power Banks Market: Company Market Share, by Revenue, 2023. 41

11.1.3.  Australia Power Banks Market: Top 6 Company Market Share, by Revenue, 2023. 42

11.1.4.  Australia Power Banks Market: Top 3 Company Market Share, by Revenue, 2023. 42

11.1.   Australia Power Banks Market Company Volume Market Share, 2023  43

11.2.   Australia Power Banks Market Company Revenue Market Share, 2023  44

11.3.   Company Assessment Metrics, 2022. 45

11.3.1.  Stars  45

11.3.2.  Emerging Leaders. 45

11.3.3.  Pervasive Players. 45

11.3.4.  Participants. 45

11.4.   Start-ups /SMEs Assessment Metrics, 2022. 45

11.4.1.  Progressive Companies. 45

11.4.2.  Responsive Companies. 45

11.4.3.  Dynamic Companies. 45

11.4.4.  Starting Blocks. 45

11.5.   Strategic Developments. 46

11.5.1.  Acquisitions & Mergers. 46

11.5.2.  New Product Launch. 46

11.5.3.  Regional Expansion. 46

11.6.   Key Players Product Matrix. 47

Chapter No. 12 :…….. PESTEL & Adjacent Market Analysis. 48

12.1.   PESTEL  48

12.1.1.  Political Factors. 48

12.1.2.  Economic Factors. 48

12.1.3.  Social Factors. 48

12.1.4.  Technological Factors. 48

12.1.5.  Environmental Factors. 48

12.1.6.  Legal Factors. 48

12.2.   Adjacent Market Analysis. 48

Chapter No. 13 :…….. Power Banks Market – By Type Segment Analysis. 49

13.1.   Power Banks Market Overview, by Type Segment. 49

13.1.1.  Power Banks Market Volume Share, By Type, 2023 & 2032  50

13.1.2.  Power Banks Market Revenue Share, By Type, 2023 & 2032  50

13.1.3.  Power Banks Market Attractiveness Analysis, By Type  51

13.1.4.  Incremental Revenue Growth Opportunity, by Type, 2024 – 2032. 51

13.1.5.  Power Banks Market Revenue, By Type, 2018, 2023, 2027 & 2032. 52

13.2.   Portable Power Banks. 53

13.3.   Solar Power Banks. 54

13.4.   Battery Cases  55

Chapter No. 14 :…….. Power Banks Market – By Application Segment Analysis. 56

14.1.   Power Banks Market Overview, by Application Segment. 56

14.1.1.  Power Banks Market Volume Share, By Application, 2023 & 2032. 57

14.1.2.  Power Banks Market Revenue Share, By Application, 2023 & 2032. 57

14.1.3.  Power Banks Market Attractiveness Analysis, By Application. 58

14.1.4.  Incremental Revenue Growth Opportunity, by Application, 2024 – 2032. 58

14.1.5.  Power Banks Market Revenue, By Application, 2018, 2023, 2027 & 2032. 59

14.2.   Smartphones  60

14.3.   Tablets  61

14.4.   Laptops  62

14.5.   Other Portable Devices. 63

Chapter No. 15 :…….. Power Banks Market – By Capacity Segment Analysis. 64

15.1.   Power Banks Market Overview, by Capacity Segment. 64

15.1.1.  Power Banks Market Volume Share, By Capacity, 2023 & 2032. 65

15.1.2.  Power Banks Market Revenue Share, By Capacity, 2023 & 2032. 65

15.1.3.  Power Banks Market Attractiveness Analysis, By Capacity. 66

15.1.4.  Incremental Revenue Growth Opportunity, by Capacity, 2024 – 2032. 66

15.1.5.  Power Banks Market Revenue, By Capacity, 2018, 2023, 2027 & 2032. 67

15.2.   Low Capacity (Below 5,000 mAh) 68

15.3.   Medium Capacity (5,000 – 10,000 mAh) 69

15.4.   High Capacity (Above 10,000 mAh) 70

Chapter No. 16 :…….. Power Banks Market – By Distribution Channel Segment Analysis. 71

16.1.   Power Banks Market Overview, by Distribution Channel Segment. 71

16.1.1.  Power Banks Market Volume Share, By Distribution Channel, 2023 & 2032. 72

16.1.2.  Power Banks Market Revenue Share, By Distribution Channel, 2023 & 2032. 72

16.1.3.  Power Banks Market Attractiveness Analysis, By Distribution Channel 73

16.1.4.  Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032. 73

16.1.5.  Power Banks Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032. 74

16.2.   Online Retail 75

16.3.   Offline Retail 76

Chapter No. 17 :…….. Company Profiles. 77

17.1.   Anker Innovations. 77

17.1.1.  Company Overview.. 77

17.1.2.  Product Portfolio. 77

17.1.3.  Swot Analysis. 77

17.1.4.  Business Strategy. 78

17.1.5.  Financial Overview.. 78

17.2.   Xiaomi Corporation. 79

17.3.   Samsung Electronics Australia. 79

17.4.   Belkin Australia  79

17.5.   Energizer Australia. 79

17.6.   Sony  79

17.7.   Cygnett  79

17.8.   Kogan  79

17.9.   JB Hi-Fi 79

17.10. Company 10  79

17.11. Company 11  79

17.12. Company 12  79

17.13. Company 13  79

17.14. Company 14  79

Chapter No. 18 :…….. Research Methodology. 80

18.1.   Research Methodology. 80

18.2.   Phase I – Secondary Research. 81

18.3.   Phase II – Data Modeling. 81

18.3.1.  Company Share Analysis Model 82

18.3.2.  Revenue Based Modeling. 82

18.4.   Phase III – Primary Research. 83

18.5.   Research Limitations. 84

18.5.1. Assumptions  84

What is the expected growth of the Australia Power Banks Market by 2032?

The Australia Power Banks Market, valued at around USD 177.52 million in 2023, is expected to grow significantly, reaching over USD 346.37 million by 2032. This growth is projected at a CAGR of over 7.65%.

What are the key factors driving the growth of the power bank market in Australia?

The market’s growth is primarily driven by the increasing usage of portable electronic devices like smartphones and tablets, higher power consumption due to advanced technologies like 5G, and the need for power backup during power outages. The trend towards wireless charging power banks is also contributing to market growth.

How is the Australian power bank market segmented, and what does this mean for consumers?

The Australian power bank market is segmented based on capacity range, energy source, battery type, and distribution channels. This segmentation reflects the wide range of products available, catering to various consumer needs, from basic charging needs to advanced, high-capacity options.

What future trends and technologies are expected to impact the Australian power bank market?

Future growth is anticipated with the development of new battery technologies, including solar and hydrogen fuel cell-based power banks. Australia’s strategic role in the global battery supply chain, especially in mining essential battery metals like cobalt and lithium, is also expected to influence the market’s direction.

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