Bath and Shower Products Market by Product Type (Bath Soaps, Shower Gels, Shower Creams, Hair Shampoo, Hair Conditioner, Others), by Distribution Channel (Hypermarket/Supermarket, Local & Specialist Retailers, Drug Stores, Online Retailing, Direct Selling) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026

Industry Outlook

Bath and Shower products market is projected to grow at the CAGR of 3.9% during the forecast period from 2018 to 2026. This industry is mainly driven by consumer trends and consequent innovations brought in by manufacturers. Innovative marketing strategies introduced by manufacturers that harness the potential of product reviews and word of mouth have had a significant driving impact on the growth of this market. Additionally, rising awareness related to health & hygiene, improved purchasing power, and change in lifestyle in the light of widespread urbanization are some other factors that are driving the global cosmetic skincare products market. Moreover, consumer are shifting towards value added multi-benefit products that offers hygiene along with skin care and fragrance coupled with growing prevalence of skin and hair & scalp related problems across the world is another factor contributing to the growth of bath and shower products market during the forecast period. On contrary, movements in regulatory environment demanding manufacturing guidelines particularly with a focus on ingredients and marketing practices and the growing awareness towards the use of harmful chemical substances in the product, like sodium lauryl sulfate, dioxane, parabens, etc. may hold back the growth of this market within the forecast period. Do-it-yourself (DIY) products are gaining traction across the world as these are easy to prepare and cost effective. Organic bath and shower products are relatively expensive pushing consumers to make these products using natural ingredients at home rather than buying the same. This is also one of the major factor restraining growth of the bath and shower products market during the forecast period.

Shift in consumers towards natural products and rising environmental concerns have led to the development of eco-friendly products, containing natural ingredients with the use of biodegradable packaging and refill packages. Manufacturers are constantly researching products which can maintain performance characteristics while mitigating environmental impact. Therefore, new product launches centered on convenience, preferences, and personalization helping in accelerating market growth during the forecast period.

Bath and shower products market has positive outlook not only in developed regions such as North America and Europe but also developing economies such as Asia-Pacific and Latin America. Rising awareness regarding hygiene, higher population pool, substantial growth in disposable incomes and trend-setting products at low cost being innovated in countries such as South Korea, China, and Japan creating immense growth opportunity for bath and shower products market in these regions.

                 Market Snapshot: Global Bath and Shower Products Market Value

Bath and Shower Products Market

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Bath Soaps Led the Product Type Segment but Market Share Expected to Decline during the Forecast Period on Account of Rapid Substitution

In 2017, Bath soap segment accounted for the largest market value share of over 30% and expected to maintain its dominance during the forecast period although the market share for the same is expected to decline on account of rapid substitution of bar soaps by shower gels. High penetration of bath soaps amongst men, easy availability and low cost compared to their substitutes supporting the growth of this segment. Natural and dermatological soaps category are still growing considerably in different region further escalating the overall growth of this segment. Bath soap sale is also driven by the huge demand form price conscious developing economies of Asia-Pacific and Latin America.

Shower gels segment is identified as the fastest growing segment during the forecast period. Shower gels are considered as a suitable alternative to bath soaps and enjoys equal presence in supermarkets and hypermarkets alongside with bath soaps. Advanced skin care properties and fragrances and are highly preferred option among the young population for their daily ablution also propelling the growth of this segment.

Bath and Shower Products Market

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Easy Availability across all Distribution Channel Propelling the Overall Market Growth

Hypermarket/Supermarket represented the largest market share by distribution channel in 2017, followed by local & specialist retailers and online retailing. Point of sale displays, efficient advertising, wide assortment of products, and store announcements triggers the impulse buying. In developing economies, bath and shower product manufactures are focusing on selling through hypermarket/supermarkets to contact the masses which in turn is expected to propel the growth of this segment during the forecast period. Online retailing expected to exhibit fastest growth during the forecast period. Online platforms enables the consumers to explore the best products while doing daily activities or in the comfort of home without physically visiting the shop to buy these products. Hence convenience factor of consumer is expected to drive the online retail segment during the forecast period. Trends show that the companies are focusing on adopting various ecommerce platforms as part of their strategy to increase the revenue of bath and shower products owing to the fact that it helps to minimize the maintenance cost.

Bath and Shower Products Market

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Huge Population Base and Rising Disposable Income in Asia-Pacific, Making it the leading Region for Bath and Shower Products

Asia Pacific region accounted for the largest share in global bath and shower products market and projected to witness healthy growth during the forecast period from 2018 to 2026. Increasing demand for bath and shower products from millennial, rising awareness related to health & hygiene, rising income & living standard, and growing population are some of the factors fuelling the growth of bath and shower products in the region. Presence of leading brands such as Unilever, Procter & Gamble, Johnson & Johnson, etc. coupled with rising distribution channel in counties such as India, Japan, Singapore, etc. also contributing to the growth of bath and shower products in the region.

North America accounted for the second largest market share of global bath and shower products in 2017. Consumers shift towards natural and environmentally friendly products triggering do-it-yourself bath & shower products demand in this region, which in turn driving the overall market growth. Majority of North America bath and shower products demand comes from the U.S. High rate of penetration of expensive & premium bath and shower among X and Y generation, strong awareness pertaining to hygiene problem, and constant introduction of personalised innovative products by the key players are other factors driving the bath and shower products market in the region.

Bath and Shower Products Market

New Product Development is the Key Strategy Preferred by the Global Players

Bath and Shower products market is characterized by growing maturity and intense competition. Market growth is mainly attributed to new product development, supported  by  heavy media  advertising  and  promotional  activity  carried  out  by  the  major brand manufacturers. Trend shows that manufacturers are striving to introduce multi-benefit value-added products having miniscule environmental impact. Key players in the bath and shower products include Johnson & Johnson (U.S.), L'Oral S.A. (France), Procter & Gamble Co. (U.S.), Unilever (UK), Avon Products, Inc. (U.S.), Beiersdorf AG (Germany), and Este Lauder Companies Inc. (U.S.) among others.

Bath and Shower Products Market

Historical & Forecast Period

Our study analyzed each market segment during the period of 2016 to 2026 with 2017 as the base year. Forecast period between 2018 and 2026 considered for the CAGR calculation.

Report Scope

The report enlightens the thorough outline of global bath and shower products market by categorizing the market in different segment given below:

Research Period  2016-2026
Base Year 2017
Forecast Period  2018-2026
Historical Year  2016
Unit  USD Million

 By Product Type (2016–2026; US$ Mn)
 • Bath Soaps
 • Shower Gels
 • Shower Creams
 • Hair Shampoo
 • Hair Conditioner
 • Others (bath additives and bath accessories)

 By Distribution Channel (2016–2026; US$ Mn)
 • Hypermarket/Supermarket
 • Local & Specialist Stores
 • Drug Stores
 • Online Retailing
 • Direct Selling

 Geography Segment (2016–2026; US$ Mn)
 • North America (United States and Canada)
 • Europe (U.K., Germany, France, Rest of Europe)
 • Asia Pacific (China, Japan, India, Rest of Asia Pacific)
 • Latin America (Brazil, Mexico, Rest of Latin America)
 • Middle East and Africa (GCC, Rest of MEA)

This research report describes leading continents and their major countries, along with profiles of key players operating in overall market and their planned developments. Our report further defines the overall market dynamics such as drivers, challenges, and opportunities prevalent in the market to understand global bath and shower products market more explicitly. Our in-depth quantitative and quantitative analysis of each segment up to country level highlights revenue pockets and investment opportunities in the market.

Key questions answered in this report

  • What are the current market trends in the bath and shower products market and valuable opportunities for the players?
  • How the environmental regulations affect global as well as the regional markets?
  • Which is the most lucrative region for investment?
  • What is the market size and trends in emerging markets?
  • Which are the prime distribution channel for bath and shower products across different geographies?
  • Which are the major types of bath and shower products and their market sizes?
  • Which are the leading players and their market position?
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Executive Summary - Brief Global Market Size - Current & Forecast
Regional Market Size - North America
Country Market Size - US
Company Profile – 1
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Published Date:  Aug 2018
Category:  Consumer Goods
Report ID:   59285
Report Format:   PDF
Pages:   120
Rating:    4.1 (55)
Delivery Time: 24 Hours to 48 Hours   
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