Home / Technology & Media / Connected Toys Market By Toy Type (App-enabled Mechanical Toys & Drones, Voice/Image Recognition Toys and Health Tracking Toys/Wearables), By Device Type (Smartphone & Tablet Connected Toys, Laptop Connected Toys and Console Connected Toys), By Connectivity Type (Wi-Fi, Bluetooth and RFID/NFC)) - Growth, Future Prospects and Competitive Landscape, 2018 – 2026

Connected Toys Market By Toy Type (App-enabled Mechanical Toys & Drones, Voice/Image Recognition Toys and Health Tracking Toys/Wearables), By Device Type (Smartphone & Tablet Connected Toys, Laptop Connected Toys and Console Connected Toys), By Connectivity Type (Wi-Fi, Bluetooth and RFID/NFC)) - Growth, Future Prospects and Competitive Landscape, 2018 – 2026

Published: Jan 2019 | Report Code: 59553-01-19

Overview:

The global connected toys market is expected to reach US$ 69.16 Bn by 2026, expanding at a CAGR of 14.1% during the forecast period from 2018 to 2026. The dramatic increase in the number of internet-connected devices including Internet of Things (IoT) has created numerous benefits for the consumers across the globe. Some of which include wearable technologies, smart thermostats, connected home security systems, etc. Similarly, in the recent past, children’s toys have evolved from simple, stuffed bears to connected toys.  

Connected toys, also known as smart toys come in all shapes and sizes but all have some degree of connectivity allowing children to interact with the toy through a smart device. As the technology is evolving, children’s toys are already computerized and connected to the internet and will continue to evolve in the near future. Increase in number of internet users coupled with rising popularity of various hand-held devices like smartphones and tablets together are driving the awareness and growth of connected toys market worldwide.

Connected toys are everywhere these days and are becoming increasingly popular as they offer a varied range of opportunities and features to the children for interactive play and education. On the other hand, when a toy shift from being doll or an action figure to being a child’s interactive friend having a capability to accumulate personal data and offer external information, it becomes necessary to ensure that parents take security and privacy safeguards. Many connected toys have been found to lack sufficient security measures. As a result, lack of safety & security of these toys is expected to hinder the growth of connected toys market during the forecast period from 2018 to 2026.

Market Snapshot

Connected Toys Market

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"App-enabled Mechanical Toys & Drones accounted for the Largest Market Share in 2017"

In 2017, based on product type, app-enabled mechanical toys & drones exhibited largest market share in the global connected toys market. The segment expected to grow at a significant rate in the years to come. Advances in application programming interface (API) for connected toys is expected to enhance the market growth in the coming years. The trend shall prolong as market continues to evolve, offering notable growth opportunities during the forecast period from 2018 to 2026.

Connected Toys Market

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"North America held Largest Market Share in 2017"

The connected toys market, based on geography was led by North America in 2017 and is expected to remain dominant throughout the forecast period from 2018 to 2026. A growing number of devices in American households, including security systems, television, heating and cooling devices and connected toys rely on the internet connectivity to perform a range of functionalities. Increasing adoption of smart technologies in the region is expected to boost the growth of connected toys market in the years to come.

Connected Toys Market

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Competitive Insights

Connected toys manufacturers are adopting strategies like partnerships and new product development to cater the needs of their customers and gain competitive edge over other players. For instance, in May 2018, Lego launched a new line of connected toy, known as Powered Up and also released its first set in the series: Batmobile, which gets controlled from pre-built remote interfaces on the companion Powered Up iOS/Android app. Powered Up line consists multiple products that differ in complexity, instead of one set that can be used in building multiple things. Some of the sets might be battery-powered only, while others can be app-controlled or remote-controlled.

The major players in the global connected toys market include Sphero, Hasbro, Sony Corporation, KidsII Inc., Playmobil, Fisher-Price, Inc., The Lego Group, Mattel Inc., K’NEX Industries Inc., LeapFrog Enterprises, Inc., Tomy Company, Ltd., and Jakks Pacific, Inc. among others. 

Connected Toys Market

 

Historical & Forecast Period

The research report presents the analysis of each segment from 2016 to 2026 considering 2017 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments calculated for the forecast period from 2018 to 2026.

Report Scope by Segments

Connected toys market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global connected toys market based on toy type, device type, connectivity type, sales channel and geography. Key segments covered in the report are as follows:

ATTRIBUTE DETAILS
Research Period  2016-2026
Base Year 2017
Forecast Period  2018-2026
Historical Year  2016
Unit  USD Billion
Segmentation

 By Toy Type Segment (2016-2026; US$ Bn)
 • App-enabled Mechanical Toys & Drones
 • Voice/Image Recognition Toys
 • Health Tracking Toys/Wearables

 By Device Type Segment (2016-2026; US$ Bn)
 • Smartphone & Tablet Connected Toys
 • Laptop Connected Toys
 • Console Connected Toys

 By Connectivity Type Segment (2016-2026; US$ Bn)
 • Wi-Fi
 • Bluetooth
 • RFID/NFC

 By Sales Channel (2016-2026; US$ Bn)
 • Online Retail
 • Direct Retail

 Geography Segment (2016–2026; US$ Bn)
 • North America (U.S. and Rest of North America)
 • Europe (U.K., Germany, France, and Rest of Europe)
 • Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
 • Rest of World (Middle East & Africa (MEA), Latin America)

 

Key questions answered in this report

  • What was the market size of connected toys in 2017 and forecast up to 2026?
  • What are the key factors driving the global connected toys market?
  • What are the key market trends and high-growth opportunities observed in the connected toys market?
  • What are the drivers of the connected toys market?
  • Which is the largest regional market for connected toys market?
  • Which segment will grow at a faster pace? Why?
  • Which region will drive the market growth? Why?
  • Which players are leading the connected toys market?
  • What are the sustainability strategies adopted by the key players operating in the market?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global CT Market
2.2. Global CT Market, by Toy Type, 2017 (US$ Bn)
2.3. Global CT Market, by Device Type, 2017 (US$ Bn)
2.4. Global CT Market, by Connectivity Type, 2017 (US$ Bn)
2.5. Global CT Market, by Sales Channel, 2017 (US$ Bn)
2.6. Global CT Market, by Geography, 2017 (US$ Bn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global CT Market Value, 2016 – 2026, (US$ Bn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2017
3.4. Market Positioning of Key Players, 2017
3.4.1. Major Strategies Adopted by Key Players

4. Global Connected Toys (CT) Market, by Toy Type , 2016 – 2026 (US$ Bn)
4.1. Overview
4.2. App-enabled Mechanical Toys & Drones
4.3. Voice/Image Recognition Toys
4.4. Health Tracking Toys/Wearables

5. Global Connected Toys (CT) Market, by Device Type, 2016 – 2026 (US$ Bn)
5.1. Overview
5.2. Smartphone & Tablet Connected Toys
5.3. Laptop Connected Toys
5.4. Console Connected Toys

6. Global Connected Toys (CT) Market, by Connectivity Type, 2016 – 2026 (US$ Bn)
6.1. Overview
6.2. Wi-Fi
6.3. Bluetooth
6.4. RFID/NFC

7. Global Connected Toys (CT) Market, by Sales Channel, 2016 – 2026 (US$ Bn)
7.1. Overview
7.2. Online Retail
7.3. Direct Retail

8. North America Connected Toys (CT) Market Analysis, 2016 – 2026 (US$ Bn)
8.1. Overview
8.1.1. North America CT Market Value and Growth, 2016 – 2026, (US$ Bn)
8.2. North America CT Market Value, By Toy Type, 2016 – 2026 (US$ Bn)
8.2.1. Market Analysis
8.3. North America CT Market Value, By Device Type, 2016 – 2026 (US$ Bn)
8.3.1. Market Analysis
8.4. North America CT Market Value, By Connectivity Type, 2016 – 2026 (US$ Bn)
8.4.1. Market Analysis
8.5. North America CT Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
8.5.1. Market Analysis
8.6. North America CT Market Value, By Region/Country, 2016 – 2026 (US$ Bn)
8.6.1. Market Analysis
8.6.2. U.S.
8.6.3. Rest of North America

9. Europe Connected Toys (CT) Market Analysis, 2016 – 2026 (US$ Bn)
9.1. Overview
9.1.1. Europe CT Market Value and Growth, 2016 – 2026, (US$ Bn)
9.2. Europe CT Market Value, By Toy Type, 2016 – 2026 (US$ Bn)
9.2.1. Market Analysis
9.3. Europe CT Market Value, By Device Type, 2016 – 2026 (US$ Bn)
9.3.1. Market Analysis
9.4. Europe CT Market Value, By Connectivity Type, 2016 – 2026 (US$ Bn)
9.4.1. Market Analysis
9.5. Europe CT Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
9.5.1. Market Analysis
9.6. Europe CT Market Value, By Region/Country, 2016 – 2026 (US$ Bn)
9.6.1. Market Analysis
9.6.2. U.K.
9.6.3. Germany
9.6.4. France
9.6.5. Rest of Europe

10. Asia Pacific Connected Toys (CT) Market Analysis, 2016 – 2026 (US$ Bn)
10.1. Overview
10.1.1. Asia Pacific CT Market Value and Growth, 2016 – 2026, (US$ Bn)
10.2. Asia Pacific CT Market Value, By Toy Type, 2016 – 2026 (US$ Bn)
10.2.1. Market Analysis
10.3. Asia Pacific CT Market Value, By Device Type, 2016 – 2026 (US$ Bn)
10.3.1. Market Analysis
10.4. Asia Pacific CT Market Value, By Connectivity Type, 2016 – 2026 (US$ Bn)
10.4.1. Market Analysis
10.5. Asia Pacific CT Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
10.5.1. Market Analysis
10.6. Asia Pacific CT Market Value, By Region/Country, 2016 – 2026 (US$ Bn)
10.6.1. Market Analysis
10.6.2. Japan
10.6.3. China
10.6.4. India
10.6.5. Rest of Asia Pacific

11. Rest of the World Connected Toys (CT) Market Analysis, 2016 – 2026 (US$ Bn)
11.1. Overview
11.1.1. Rest of the World CT Market Value and Growth, 2016 – 2026, (US$ Bn)
11.2. Rest of the World CT Market Value, By Toy Type, 2016 – 2026 (US$ Bn)
11.2.1. Market Analysis
11.3. Rest of the World CT Market Value, By Device Type, 2016 – 2026 (US$ Bn)
11.3.1. Market Analysis
11.4. Rest of the World CT Market Value, By Connectivity Type, 2016 – 2026 (US$ Bn)
11.4.1. Market Analysis
11.5. Rest of the World CT Market Value, By Sales Channel, 2016 – 2026 (US$ Bn)
11.5.1. Market Analysis
11.6. Rest of the World CT Market Value, By Region, 2016 – 2026 (US$ Bn)
11.6.1. Market Analysis
11.6.2. Middle East & Africa
11.6.3. Latin America

12. Company Profiles
12.1. Sphero
12.2. Hasbro, Inc.
12.3. Sony Corporation
12.4. KidsII Inc.
12.5. Playmobil
12.6. Fisher-Price, Inc.
12.7. The Lego Group
12.8. Mattel Inc.
12.9. K’NEX Industries Inc.
12.10. LeapFrog Enterprises, Inc.
12.11. Tomy Company, Ltd.
12.12. Jakks Pacific, Inc.

* CT - Connected Toys

FIG. 1 Global Connected Toys (CT) Market: Research Methodology
FIG. 2 Market Size Estimation – Top-Down and Bottom Up Approach
FIG. 3 Global CT Market Segmentation
FIG. 4 Global CT Market, by Toy Type, 2017 (US$ Bn)
FIG. 5 Global CT Market, by Device Type, 2017 (US$ Bn)
FIG. 6 Global CT Market, by Connectivity Type, 2017 (US$ Bn)
FIG. 7 Global CT Market, by Sales Channel, 2017 (US$ Bn)
FIG. 8 Global CT Market, by Geography, 2017 (US$ Bn)
FIG. 9 Global CT Market Value, 2016 - 2026, (US$ Bn) and (Y-o-Y%)
FIG. 10 Attractive Investment Proposition, by Geography, 2017
FIG. 11 Global Market Positioning of Key Connected Toys Providers, 2017
FIG. 12 Global CT Market Value Share, by Toy Type, 2017 & 2026 (Value %)
FIG. 13 Global App-enabled Mechanical Toys & Drones Toys Market Value, 2016 – 2026, (US$ Bn)
FIG. 14 Global Voice/Image Recognition Toys Market Value, 2016 – 2026, (US$ Bn)
FIG. 15 Global Health Tracking Toys/Wearables Market Value, 2016 – 2026, (US$ Bn)
FIG. 16 Global CT Market Value Share, by Device Type, 2017 & 2026 (Value %)
FIG. 17 Global Smartphone & Tablet CT Market Value, 2016 – 2026, (US$ Bn)
FIG. 18 Global Laptop CT Market Value, 2016 – 2026, (US$ Bn)
FIG. 19 Global Console CT Market Value, 2016 – 2026, (US$ Bn)
FIG. 20 Global CT Market Value Share, by Connectivity Type, 2017 & 2026 (Value %)
FIG. 21 Global Wi-Fi CT Market Value, 2016 – 2026, (US$ Bn)
FIG. 22 Global Bluetooth CT Market Value, 2016 – 2026, (US$ Bn)
FIG. 23 Global RFID/NFC CT Market Value, 2016 – 2026, (US$ Bn)
FIG. 24 Global CT Market Value Share, by Sales Channel, 2017 & 2026 (Value %)
FIG. 25 Global CT Market Value for Online Retail, 2016 – 2026, (US$ Bn)
FIG. 26 Global CT Market Value for Direct Retail, 2016 – 2026, (US$ Bn)
FIG. 27 North America CT Market Value, 2016 – 2026, (US$ Bn)
FIG. 28 Europe CT Market Value, 2016 – 2026, (US$ Bn)
FIG. 29 Asia Pacific CT Market Value, 2016 – 2026, (US$ Bn)
FIG. 30 RoW CT Market Value, 2016 – 2026, (US$ Bn)

TABLE 1 Market Snapshot: Global Connected Toys (CT) Market Value
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 Global CT Market, by Toy Type, 2016 - 2026 (US$ Bn)
TABLE 5 Global CT Market, by Device Type, 2016 - 2026 (US$ Bn)
TABLE 6 Global CT Market, by Connectivity Type, 2016 - 2026 (US$ Bn)
TABLE 7 Global CT Market, by Sales Channel, 2016 - 2026 (US$ Bn)
TABLE 8 Global CT Market, by Geography, 2016 - 2026 (US$ Bn)
TABLE 9 North America CT Market, by Toy Type, 2016-2026 (US$ Bn)
TABLE 10 North America CT Market, by Device Type, 2016 – 2026 (US$ Bn)
TABLE 11 North America CT Market, by Connectivity Type, 2016 - 2026 (US$ Bn)
TABLE 12 North America CT Market, by Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 13 North America CT Market Value, by Region/Country, 2016 - 2026 (US$ Bn)
TABLE 14 Europe CT Market, by Toy Type, 2016-2026 (US$ Bn)
TABLE 15 Europe CT Market, by Device Type, 2016 – 2026 (US$ Bn)
TABLE 16 Europe CT Market, by Connectivity Type, 2016 - 2026 (US$ Bn)
TABLE 17 Europe CT Market, by Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 18 Europe CT Market Value, by Region/Country, 2016 – 2026 (US$ Bn)
TABLE 19 Asia Pacific CT Market, by Toy Type, 2016-2026 (US$ Bn)
TABLE 20 Asia Pacific CT Market, by Device Type, 2016 – 2026 (US$ Bn)
TABLE 21 Asia Pacific CT Market, by Connectivity Type, 2016 -2026 (US$ Bn)
TABLE 22 Asia Pacific CT Market, by Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 23 Asia Pacific CT Market Value, by Region/Country, 2016 – 2026 (US$ Bn)
TABLE 24 Rest of the World CT Market, by Toy Type, 2016 - 2026 (US$ Bn)
TABLE 25 Rest of the World CT Market, by Device Type, 2016 – 2026 (US$ Bn)
TABLE 26 Rest of the World CT Market, by Connectivity Type, 2016 - 2026 (US$ Bn)
TABLE 27 Rest of the World CT Market, by Sales Channel, 2016 – 2026 (US$ Bn)
TABLE 28 Rest of the World CT Market Value, by Region, 2016 - 2026 (US$ Bn)
TABLE 29 Sphero: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 30 Hasbro, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 31 Sony Corporation: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 32 KidsII Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 33 Playmobil: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 34 Fisher-Price, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 35 The Lego Group: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 36 Mattel Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 37 K'NEX Industries Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 38 LeapFrog Enterprises, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 39 Tomy Company, Ltd.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 40 Jakks Pacific, Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)

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