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Electronic Power Steering Market By Component Type (Electronic Control Units [ECUs], Sensors [Torque Sensors, Position Sensors], Electric Motors, Steering Columns); By Vehicle Type (Passenger Cars, Commercial Vehicles, Electric and Hybrid Vehicles); By EPS Type (Column Assist EPS [C-EPS], Pinion Assist EPS [P-EPS], Rack Assist EPS [R-EPS]) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 78401 | Report Format : PDF
REPORT ATTRIBUTE DETAILS
Historical Period 2019-2022
Base Year 2023
Forecast Period 2024-2032
Electronic Power Steering Market Size 2024 USD 29398.8 million
Electronic Power Steering Market, CAGR 5.5%
Electronic Power Steering Market Size 2032 USD 45117.94 million

Market Overview:

The Global Electronic Power Steering Market size was valued at USD 29398.8 million in 2024 and is anticipated to reach USD 45117.94 million by 2032, at a CAGR of 5.5% during the forecast period (2024-2032).

Key market drivers include stringent government regulations promoting fuel efficiency and emission reduction, compelling automakers to adopt EPS over conventional hydraulic steering. The growing integration of advanced driver assistance systems (ADAS) and the development of autonomous driving technologies have heightened the need for precise and adaptive steering systems, boosting EPS adoption. Additionally, rising consumer preference for enhanced driving comfort and safety features has increased demand for electrically assisted steering technologies across various vehicle segments. Continuous advancements in steering sensor technology and AI-based predictive steering assistance are also expected to drive market expansion. Furthermore, increasing R&D investments in steer-by-wire technology are paving the way for next-generation EPS solutions. Automakers are also focusing on lightweight materials and energy-efficient components to optimize EPS performance and reduce overall vehicle weight.

Regionally, Asia-Pacific dominates the EPS market, led by China, Japan, and India, due to the high production and sales of passenger and commercial vehicles. The presence of major automotive manufacturers and increasing investments in EV infrastructure further strengthen the region’s market position. Government incentives and subsidies for EV adoption are further driving EPS demand in this region. Europe and North America are also witnessing significant growth, driven by stringent emission norms, the presence of leading automakers, and the rapid adoption of autonomous and electric vehicles. Moreover, the presence of established EPS component suppliers and technological advancements is supporting market expansion in these regions. In contrast, the Middle East, Africa, and Latin America are experiencing moderate growth, supported by expanding automotive production and increasing consumer preference for technologically advanced vehicles. Additionally, growing urbanization and rising disposable income in these regions are fueling demand for passenger vehicles equipped with EPS technology.

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Market Insights:

  • The EPS market was valued at USD 29,398.8 million in 2024 and is projected to reach USD 45,117.94 million by 2032, growing at a CAGR of 5.5%.
  • Stringent government regulations on fuel efficiency and emission reduction are driving the transition from hydraulic steering to EPS, boosting market demand.
  • Increasing integration of ADAS and autonomous driving technologies is accelerating EPS adoption, ensuring precise steering control and enhanced vehicle safety.
  • The rise of electric and hybrid vehicles is a key growth driver, as these vehicles exclusively rely on EPS for improved energy efficiency and performance.
  • High development and implementation costs of EPS systems, including advanced sensors and AI-driven technology, pose challenges for small and mid-sized automakers.
  • Asia-Pacific leads the market with a 45% share, driven by strong vehicle production, EV adoption, and government incentives, followed by Europe (25%) and North America (20%).
  • Advancements in steer-by-wire technology, AI-based predictive steering, and cybersecurity measures are shaping the future of EPS, enhancing vehicle automation and driving experience.

Market Drivers:

Stringent Government Regulations and Fuel Efficiency Standards:

Government mandates on fuel efficiency and emission reduction are accelerating the shift from hydraulic power steering to electronic power steering (EPS). Hydraulic systems require continuous power from the engine, leading to higher fuel consumption and emissions. In contrast, EPS improves fuel efficiency by operating only when needed. For instance, the National Highway Traffic Safety Administration (NHTSA) has set Corporate Average Fuel Economy (CAFE) standards that require an industry-wide fleet average of approximately 50.4 miles per gallon for passenger cars and light trucks by 2031. Regulations such as CAFE standards and Euro 6 norms are compelling automakers to integrate EPS, driving market growth.

Advancements in Vehicle Automation and ADAS Integration:

The increasing adoption of advanced driver assistance systems (ADAS) and autonomous driving technologies has heightened demand for precise steering solutions. EPS plays a critical role in features like lane-keeping assistance, parking assist, and collision avoidance systems by enabling real-time communication with vehicle sensors and AI systems. For instance, Nexteer Automotive has developed EPS systems that enable ADAS features such as park assist, lane keeping, and traffic jam assist, enhancing vehicle safety and automation capabilities. Automakers are also investing in steer-by-wire technology, eliminating mechanical connections for improved automation and control.

Rising Consumer Demand for Enhanced Driving Comfort and Safety:

Consumers prefer vehicles with smoother handling, improved safety, and enhanced driving comfort, fueling EPS demand. Unlike hydraulic systems, EPS allows adjustable steering sensitivity, making driving more responsive in various conditions. For instance, J.D. Power’s 2022 U.S. Initial Quality Study found that vehicles equipped with EPS received higher ratings for steering feel and responsiveness compared to those with hydraulic systems. Features such as variable steering assist and speed-sensitive steering improve stability and convenience. The increasing presence of luxury and premium vehicles equipped with advanced EPS solutions further supports market growth.

Growing Adoption of Electric and Hybrid Vehicles:

The expansion of the electric and hybrid vehicle (EV and HEV) market is a major driver for EPS adoption. Unlike traditional vehicles, EVs and HEVs rely entirely on electronic steering systems. For instance, the International Energy Agency (IEA) has reported that global electric vehicle sales reached 10.5 million units in 2022, a significant increase from the previous year. Rising investments in EV infrastructure, battery technology, and lightweight vehicle designs are further boosting EPS demand, making it essential for the future of mobility.

Market Trends:

Integration of Steer-by-Wire Technology:

The increasing adoption of steer-by-wire (SbW) technology is a significant trend shaping the EPS market. Unlike conventional EPS, SbW eliminates the mechanical connection between the steering wheel and the wheels, relying entirely on electronic signals for steering control. This innovation enhances vehicle agility, improves driver assistance capabilities, and supports the advancement of fully autonomous driving systems. For instance, Bosch and Arnold NextG have entered into an alliance to accelerate the development and large-scale production of steer-by-wire systems, aiming to bring these solutions to the market by the middle of this decade. Automakers and technology providers are investing in advanced electronic control units (ECUs) and redundancy systems to ensure safety and reliability in SbW applications.

Rising Adoption in Electric and Hybrid Vehicles:

With the rapid growth of electric and hybrid vehicles (EVs and HEVs), EPS has become the preferred steering system due to its compatibility with battery-powered drivetrains. Unlike hydraulic steering, EPS reduces energy consumption and enhances overall vehicle efficiency. Automakers are focusing on lightweight materials and high-performance motors to improve steering response and range in EVs. For instance, the Indian government has launched the PM E-DRIVE Scheme with a total outlay of ₹10,900 crore, which came into effect on October 1, 2024, to accelerate the adoption of electric vehicles and develop essential charging infrastructure. The increasing government incentives for EV adoption are further propelling the demand for EPS in the global automotive market.

Advancements in AI and Sensor Technologies:

The integration of artificial intelligence (AI) and advanced sensors in EPS is enhancing steering precision and adaptability. Modern EPS systems now incorporate predictive steering adjustments, learning driver behavior and road conditions to optimize steering assistance. Additionally, real-time data processing and over-the-air (OTA) software updates allow automakers to improve EPS functionality post-production. For instance, Bosch and Arnold NextG have entered into an alliance to accelerate the development and large-scale production of steer-by-wire systems, aiming to bring these solutions to the market by the middle of this decade. These innovations support the development of autonomous and connected vehicles, making EPS a critical component of future mobility.

Increased Demand for Fuel Efficiency and Sustainability:

Automakers are prioritizing fuel-efficient and sustainable technologies, further driving EPS adoption. Compared to traditional hydraulic steering, EPS eliminates power steering fluid, reducing maintenance costs and environmental impact. The trend toward lightweight vehicle architectures and improved energy efficiency is pushing manufacturers to develop next-generation EPS solutions with reduced weight and enhanced performance. For instance, Eastern Pacific Shipping has invested US$1.8bn across 14 green projects over the past five years, including dual fuel vessels, carbon capture, biofuels, and voyage optimization technology, which have already allowed them to reach an AER of 4.1 in 2022, a significant reduction over the past seven years. This shift aligns with global emission regulations and the automotive industry’s focus on sustainability.

Market Challenges Analysis:

High Development and Implementation Costs:

One of the primary challenges in the EPS market is the high cost associated with the development and integration of advanced steering technologies. Unlike hydraulic steering, EPS requires complex electronic control units (ECUs), sensors, and software-driven steering mechanisms, increasing overall manufacturing costs. The incorporation of steer-by-wire technology, AI-driven assistance, and real-time diagnostics further raises expenses, making it costly for automakers, especially in budget vehicle segments. Additionally, research and development investments in next-generation EPS systems require significant capital, limiting the adoption of advanced steering solutions across all vehicle categories. The cost burden is also extended to consumers, as high-end EPS systems contribute to increased vehicle prices, potentially slowing market penetration. Small and mid-sized automakers often face difficulties in integrating advanced EPS solutions due to limited economies of scale. The high initial investment required for EPS production infrastructure and testing further complicates market expansion for new entrants.

Reliability and Cybersecurity Concerns:

As EPS relies entirely on electronic components and software integration, concerns regarding system reliability, failure risks, and cybersecurity threats present significant challenges. Unlike hydraulic steering, which offers mechanical redundancy, EPS is vulnerable to electronic failures that could lead to steering malfunctions, safety risks, or system shutdowns. Automakers and technology providers must ensure robust fail-safe mechanisms and redundancy systems to enhance reliability. Furthermore, the increasing connectivity of vehicles, particularly in autonomous and AI-assisted driving applications, exposes EPS systems to potential cyberattacks. Hackers could exploit vulnerabilities in the system, posing serious safety threats. To mitigate these risks, manufacturers must invest in secure communication protocols, encryption technologies, and software security measures, further increasing operational and production costs. The lack of standardized cybersecurity frameworks for EPS across regions makes regulatory compliance complex for global automakers. Additionally, ensuring fail-safe power backups and emergency control mechanisms remains critical to preventing system failures in real-world driving conditions.

Market Opportunities:

The growing adoption of electric and hybrid vehicles presents a significant opportunity for the EPS market. Unlike conventional internal combustion engine vehicles, electric and hybrid models require energy-efficient steering systems that do not rely on engine-driven hydraulic pumps. This shift has increased the demand for EPS, which enhances vehicle efficiency while reducing energy consumption. Additionally, government incentives and investments in electric mobility infrastructure are accelerating the transition toward electrification, further driving the adoption of EPS. As automakers continue to develop lightweight and high-performance EVs, advancements in EPS technology, such as improved electronic control units (ECUs) and software-driven steering enhancements, will play a critical role in shaping the future of vehicle steering systems. The increasing focus on reducing vehicle weight and improving fuel efficiency will continue to open new avenues for EPS manufacturers to innovate and expand their market presence.

Another key opportunity lies in the integration of advanced driver assistance systems (ADAS) and autonomous driving technologies. As modern vehicles become more connected and automated, the role of EPS in enhancing steering precision and control is becoming increasingly crucial. Features such as lane-keeping assistance, automated parking, and adaptive steering require high-precision electronic steering systems capable of seamless real-time adjustments. The growing demand for steer-by-wire technology, which eliminates mechanical connections for enhanced automation, is expected to create new market growth opportunities. As automakers invest in AI-driven steering solutions and over-the-air software updates, EPS manufacturers will have the opportunity to develop more intelligent, adaptable, and safety-enhanced steering systems to meet evolving industry demands.

Market Segmentation Analysis:

By Component Type

The EPS market is segmented based on key components, including electronic control units (ECUs), sensors, motors, and steering columns. ECUs play a critical role in processing steering inputs and adjusting assistance levels in real time, making them a crucial component of modern EPS systems. The demand for advanced sensors, such as torque and position sensors, is increasing as automakers integrate adaptive steering technologies for enhanced vehicle stability and control. Additionally, high-performance electric motors are essential for delivering efficient power assistance, particularly in steer-by-wire and autonomous vehicle applications. Advancements in component technologies, such as lightweight materials and energy-efficient designs, are expected to further drive market growth.

By Vehicle Type

EPS adoption varies across different vehicle categories, including passenger cars, commercial vehicles, and electric vehicles (EVs). Passenger cars hold the largest market share due to the increasing demand for fuel-efficient and technologically advanced vehicles. Commercial vehicles are also witnessing a shift toward EPS, driven by the need for improved fuel efficiency and lower maintenance costs compared to hydraulic systems. The growing penetration of electric and hybrid vehicles is further accelerating EPS adoption, as these vehicles exclusively rely on electronic steering solutions for enhanced energy efficiency and driving performance.

By EPS Type

Based on EPS type, the market is categorized into column assist EPS (C-EPS), pinion assist EPS (P-EPS), and rack assist EPS (R-EPS). C-EPS is widely used in passenger vehicles due to its compact design and cost-effectiveness. P-EPS provides enhanced precision and is commonly implemented in mid-size and premium vehicles. R-EPS, known for its high torque capacity, is preferred in heavier vehicles such as SUVs and commercial trucks. The increasing demand for steer-by-wire technology is expected to further transform EPS types, making them more adaptable to autonomous and electric mobility solutions.

Segmentations:

By Component Type

  • Electronic Control Units (ECUs)
  • Sensors (Torque Sensors, Position Sensors)
  • Electric Motors
  • Steering Columns

By Vehicle Type

  • Passenger Cars
  • Commercial Vehicles
  • Electric and Hybrid Vehicles

By EPS Type

  • Column Assist EPS (C-EPS)
  • Pinion Assist EPS (P-EPS)
  • Rack Assist EPS (R-EPS)

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Regional Analysis:

Asia-Pacific

Asia-Pacific holds the largest share of the EPS market, accounting for 45% of the global market. The region’s dominance is driven by the high production and sales of passenger and commercial vehicles in China, Japan, and India. China remains the largest automotive producer, with strong government support for electric vehicles, further boosting EPS adoption. The presence of leading automotive manufacturers and suppliers, coupled with growing investments in advanced vehicle technologies, is accelerating market growth. Additionally, rising consumer demand for fuel-efficient vehicles and increasing safety regulations are compelling automakers to integrate EPS into both conventional and electric vehicle models. Japan and South Korea, with their focus on technological advancements and smart mobility solutions, continue to contribute significantly to the EPS market’s expansion in the region.

Europe

Europe holds 25% of the EPS market, driven by stringent emissions regulations and the rapid adoption of electric and hybrid vehicles. The European Union’s aggressive carbon neutrality targets are pushing automakers to phase out hydraulic steering systems in favor of EPS, which improves fuel efficiency and reduces emissions. The presence of leading automotive manufacturers such as BMW, Volkswagen, and Mercedes-Benz, which emphasize innovation in autonomous driving and ADAS integration, is further strengthening the market. Additionally, increasing investments in steer-by-wire technology and AI-driven steering solutions are positioning Europe as a hub for next-generation EPS development. The region’s strong research and development ecosystem, combined with government incentives for electric vehicle adoption, is expected to sustain market growth in the coming years.

North America

North America represents 20% of the global EPS market, supported by high demand for technologically advanced vehicles and growing investments in electric mobility. The United States is the key market, driven by strong consumer preference for premium and high-performance vehicles that incorporate EPS for enhanced driving comfort and safety. Automakers in the region are rapidly integrating EPS with autonomous driving systems, particularly in luxury and electric vehicle segments. Additionally, government policies promoting fuel efficiency and vehicle electrification are accelerating EPS adoption. Canada and Mexico also contribute to market expansion, with increasing automotive production and growing adoption of EPS in commercial and passenger vehicles. The presence of major EPS system manufacturers and a strong focus on vehicle safety and emission reduction further support market growth in the region.

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Key Player Analysis:

  • Bosch
  • NSK Ltd
  • JTEKT Corporation
  • Hyundai Mobis
  • Nexteer Automotive
  • Mitsubishi Electric Corporation
  • SHOWA Corporation
  • Mando Corporation
  • ZF Friedrichshafen AG
  • Zhuzhou Elite Electro-Mechanical Co. Ltd.

Competitive Analysis:

The EPS market is highly competitive, with key players focusing on technological advancements, product innovation, and strategic partnerships to strengthen their market position. Leading companies such as JTEKT Corporation, Robert Bosch GmbH, Nexteer Automotive, ZF Friedrichshafen AG, and NSK Ltd. dominate the industry by offering advanced EPS solutions integrated with ADAS, steer-by-wire technology, and AI-driven steering assistance. For instance, ZF Friedrichshafen AG unveiled its ReAX EPS, the world’s first prototype of a fully electric steering system for commercial vehicles that eliminates the need for hydraulics and associated peripheral components. These companies invest heavily in research and development, lightweight materials, and energy-efficient components to enhance EPS performance and reliability.

Additionally, market players are expanding their global footprint through mergers, acquisitions, and collaborations with automakers to develop next-generation steering solutions. The growing demand for electric vehicles, autonomous driving, and smart mobility technologies is intensifying competition, driving continuous innovation in sensor technologies, electronic control units, and predictive steering systems to meet evolving industry requirements.

Recent Developments:

  1. In January 2024, Bosch announced an expansion of its electric power steering production facility in Germany to meet increasing demand from OEMs.
  2. In October 2024, JTEKT India Limited announced plans to construct a new plant in Gujarat, India, which will produce Column type electric power steering (C-EPS) among other automotive components.
  3. In August 2024, JTEKT Corporation developed a new generation Column-Assist Electric Power Steering (CEPS) system, with proto-sample development and customer demonstrations in progress.
  4. In November 2024, Mitsubishi Electric Corporation revealed plans to invest approximately 10 billion yen to construct a new facility for the assembly and inspection of power semiconductor modules, including those used in EPS systems, at its Power Device Works in Fukuoka Prefecture, Japan.

Market Concentration & Characteristics:

The electronic power steering market is highly concentrated, with a few leading players dominating the global landscape through advanced technological innovations and strong partnerships with automakers. Companies such as Bosch, JTEKT Corporation, Nexteer Automotive, ZF Friedrichshafen AG, and NSK Ltd. hold significant market shares, driven by their expertise in steering system integration, sensor technologies, and automation capabilities. The market is characterized by high barriers to entry, as EPS production requires substantial investments in research and development, manufacturing infrastructure, and compliance with stringent safety regulations. The growing demand for electric vehicles, autonomous driving, and lightweight vehicle components is accelerating the evolution of EPS technology, leading to increased adoption of steer-by-wire, AI-assisted steering, and over-the-air software updates. As automakers emphasize fuel efficiency, safety, and driving comfort, EPS continues to replace traditional hydraulic steering, solidifying its position as a fundamental component of modern vehicle architecture.

Report Coverage:

The research report offers an in-depth analysis based on Component Type, Vehicle Type, EPS Type and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook:

  1. The demand for EPS will continue to rise as automakers shift towards electric and hybrid vehicles to improve energy efficiency and reduce emissions.
  2. Advancements in steer-by-wire technology will drive innovation, eliminating mechanical linkages and enhancing vehicle automation capabilities.
  3. The integration of artificial intelligence and machine learning will optimize steering control, enabling predictive adjustments based on driving patterns and road conditions.
  4. Increased adoption of advanced driver assistance systems (ADAS) will further accelerate EPS development, ensuring seamless communication between steering systems and vehicle safety features.
  5. Automakers will invest in lightweight materials and energy-efficient components to enhance EPS performance while reducing vehicle weight and improving fuel economy.
  6. The expansion of autonomous vehicle technology will require more sophisticated EPS solutions capable of supporting fully self-driving cars.
  7. Growing concerns over cybersecurity threats will push manufacturers to implement robust encryption and security protocols in EPS software to prevent hacking risks.
  8. The rise of over-the-air software updates will allow automakers to enhance EPS functionalities remotely, reducing maintenance costs and improving vehicle adaptability.
  9. Emerging markets in Asia-Pacific and Latin America will witness increased EPS adoption as vehicle electrification and safety regulations gain momentum.
  10. Collaborations between automotive manufacturers and technology firms will drive the development of next-generation EPS systems, focusing on precision, safety, and sustainability.

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Frequently Asked Questions

What is the current and projected market size of the electronic power steering market?

The EPS market was valued at USD 29,398.8 million in 2024 and is expected to reach USD 45,117.94 million by 2032, growing at a CAGR of 5.5% during the forecast period.

What are the key drivers of the EPS market growth?

Key drivers include stringent fuel efficiency and emission regulations, increasing adoption of ADAS and autonomous driving technologies, and rising consumer demand for enhanced safety and driving comfort.

Which region dominates the EPS market?

Asia-Pacific leads the market, driven by high vehicle production in China, Japan, and India, along with increasing EV adoption and government incentives.

What is the growth outlook for EPS in emerging markets?

The EPS market in Latin America, the Middle East, and Africa is growing due to urbanization, rising disposable income, and increasing vehicle adoption.

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