Eye Tracking Market By Component (Hardware, Software, Services), By Application (Retail, Healthcare, Automotive, Consumer Electronics, Defense And Aerospace) - Growth, Future Prospects, And Competitive Analysis, 2017-2025

Eye tracking technology is a sensor-based technology that is primarily used to study and assess the activity of the eyes and gather data. This data is analyzed to collect information about the psychology and behavior of human beings. Some of the benefits of using eye-tracking technology include becoming aware of the user's requirements at any given point in time and providing an additional way to interact with that content. As a result, it increases the communication bandwidth between the user and the device. Many of the end-use industries, such as retail and advertisement, consumer electronics, healthcare, automotive, defense, and aerospace, among others, have been using eye-tracking technology for several years. The adoption of eye-tracking technology has been the highest in the consumer electronics segment so far. Applications such as reader detection and display optimization have led to the incorporation of eye-tracking technology in various smartphones, tablets, and laptops, among others. However, with increasing applications in the automotive, advertising, and research industries, eye-tracking technology is expected to gain immense popularity during the forecast period from 2017 to 2025.

The overall eye-tracking system comprises numerous hardware and software components. Providers of eye-tracking technology offer such components as a whole system, individual hardware components, or software components. In addition, providers also offer various services that enable end-users to leverage eye-tracking technology without the need to procure equipment and technical expertise. Thereby, leading providers of eye-tracking technology have been working towards optimizing their offerings in order to cater to varied user requirements and diversified applications.

The report titled "Global Eye Tracking Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025" offers strategic insights into the global eye tracking market along with the market size and estimates for the duration of 2015–2025. The said research study covers an in-depth analysis of multiple market segments based on component, application, and cross-sectional study across different geographies and sub-geographies. The study covers the comparative analysis of different segments for the years 2016 and 2025. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities. In addition, the report covers a section providing production and pricing trends in some of the major markets.

The report also includes competitive profiling of the leading providers of eye-tracking technology, market positioning, and key developments to assist strategic decision-makers. Some of the major players profiled in the report are Tobii AB, SensoMotoric Instruments GmbH, SR Research Ltd., Seeing Machines Ltd., EyeTracking, Inc., PRS IN VIVO, Smart Eye AB, LC Technologies, Inc., Engineers GmbH, and EyeTech Digital Systems, Inc.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the eye-tracking industry
  • Market fuelers, market impediments, and their impact on market growth
  • in-depth competitive environment analysis
  • Trailing 2-year market size data (2015–2016)

Overall, the research study provides a holistic view of the global eye-tracking market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

The global eye tracking market is segmented, based on component, into the following categories:

  • Hardware
  • Software
  • Services

On the basis of the type of component, the overall eye-tracking market was led by the hardware segment in 2016. The segment accounted for over half of the overall eye-tracking market revenue across the globe. The hardware component includes various wearable glasses, headsets, and screen-based trackers, among others, that are used to capture eye movements. With the eye-tracking technology being in its nascent stage, the hardware component is expected to witness continued growth in the following years. However, a rise in innovative applications in various fields such as research, healthcare, and advertising is expected to drive demand for various implementation and consulting services during the forecast period from 2017 to 2025.

The global eye tracking market has been segmented on the basis of geographical regions, as per the following regions and countries:

  • North America
    • U.S.
    • rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Rest of Asia Pacific
  • Rest of the World (RoW)
    • Middle East and Africa (MEA)
    • Latin America

In 2016, North America represented the largest market for eye tracking in terms of revenue. The demand for eye-tracking technology in the region is primarily supported by higher adoption in the defense and aerospace sectors as compared to other regions. Furthermore, the region experiences a higher rate of digitization, resulting in the higher adoption of eye-tracking technology in numerous end-use industries, including retail, healthcare, and automotive, among others. Asia Pacific followed North America in the overall eye-tracking market globally in 2016. Factors such as increasing adoption of the technology in the consumer electronics segment and growing demand for advanced electronic systems in the automotive industry have fueled the demand for eye-tracking technology in the region. The Asia Pacific eye-tracking market is expected to witness the fastest growth during the forecast period from 2017 to 2025.

Frequently Asked Questions: 

The market for Eye Tracking is expected to reach US$ 268.7 Mn in 2025.

The Eye Tracking market is expected to see significant CAGR growth over the coming years,at 27.5%.

The report is forecasted from 2017-2025.

The base year of this report is 2016.

Tobii AB,Senso Motoric Instruments GmbH,SR Research Ltd.,Seeing Machines Ltd.,EyeTracking, Inc. are some of the major players in the global market.

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Published Date:  Sep 2017
Category:  Technology & Media
Report ID:   58681
Report Format:   PDF
Pages:   120
Rating:    4.7 (60)
Delivery Time: 24 Hours to 48 Hours   
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