Home / Technology & Media / Eye Tracking Market By Component (Hardware, Software, Services), By Application (Retail, Healthcare, Automotive, Consumer Electronics, Defense And Aerospace) - Growth, Future Prospects, And Competitive Analysis, 2017-2025

Eye Tracking Market By Component (Hardware, Software, Services), By Application (Retail, Healthcare, Automotive, Consumer Electronics, Defense And Aerospace) - Growth, Future Prospects, And Competitive Analysis, 2017-2025

Published: Sep 2017 | Report Code: 58681-09-17

Eye tracking technology is a sensor-based technology which is primarily used to study and assess the activity of eyes and gather the data. This data is analyzed to collect information about the psychology and behavior of human beings. Some of the benefits of using eye tracking technology include becoming aware of what are user’s requirements at any given point of time and to provide an additional way to interact with that content. As a result, it increases the communication bandwidth between the user and the device. Many of the end-use industries such as retail and advertisement, consumer electronics, healthcare, automotive, defense and aerospace, among others have been using eye tracking technology for several years. The adoption of eye tracking technology has been the highest in the consumer electronics segment so far. Applications such as reader detection and display optimization have led to the incorporation of eye tracking technology in various smartphones, tablets and laptops, among others. However, with increasing applications in automotive, advertising and research industries, the eye tracking technology is expected to gain immense popularity during the forecast period from 2017 to 2025.

The overall eye tracking system comprises numerous hardware and software components. Providers of eye tracking technology offer such components as a whole system, individual hardware or software components. In addition, providers also offer various services which enable end-users to leverage the eye tracking technology without the need to procure equipment and technical expertise. Thereby, leading providers of eye tracking technology have been working towards optimizing their offerings in order to cater to varied user requirements and diversified applications.

 Eye Tracking Market

The report titled “Global Eye Tracking Market- Growth, Future Prospects and Competitive Analysis, 2017 – 2025” offers strategic insights into the global eye tracking market along with the market size and estimates for the duration 2015 to 2025. The said research study covers in-depth analysis of multiple market segments based on component, application and cross-sectional study across different geographies and sub-geographies. The study covers the comparative analysis of different segments for the years 2016 & 2025. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities. In addition, the report covers a section providing production and pricing trends in some of the major markets.

In order to help strategic decision makers, the report also includes competitive profiling of the leading providers of eye tracking technology, market positioning and key developments. Some of the major players profiled in the report are Tobii AB, SensoMotoric Instruments GmbH, SR Research Ltd., Seeing Machines Ltd., EyeTracking, Inc., PRS IN VIVO, Smart Eye AB, LC Technologies, Inc., Ergoneers GmbH and EyeTech Digital Systems, Inc.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the eye tracking industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2015 – 2016)

Overall, the research study provides a holistic view of the global eye tracking market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above mentioned factors.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Eye Tracking Market
2.2 Global Eye Tracking Market, By Component
2.3 Global Eye Tracking Market, By Application
2.4 Global Eye Tracking Market, By Geography

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Eye Tracking Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
3.2 Key Market Trends and Future Outlook
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.4.1 Impact Analysis of Drivers and Restraints
3.5 Attractive Investment Proposition
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies adopted by the Leading Players

Chapter 4 Global Eye Tracking Market Analysis, By Component
4.1 Market Analysis
4.2 Hardware
4.3 Software
4.4 Services

Chapter 5 Global Eye Tracking Market Analysis, By Application
5.1 Market Analysis
5.2 Retail
5.3 Healthcare
5.4 Automotive
5.5 Consumer Electronics
5.6 Defense and Aerospace
5.7 Others

Chapter 6 North America Eye Tracking Market Analysis
6.1 Overview
6.2 North America Eye Tracking Market Analysis, By Component, 2015 – 2025
6.2.1 Market Analysis
6.3 North America Eye Tracking Market Analysis, By Application, 2015 – 2025
6.3.1 Market Analysis
6.4 North America Eye Tracking Market Analysis, By Region, 2015 – 2025
6.4.1 U.S.
6.4.2 Rest of North America

Chapter 7 Europe Eye Tracking Market Analysis
7.1 Overview
7.2 Europe Eye Tracking Market Analysis, By Component, 2015 – 2025
7.2.1 Market Analysis
7.3 Europe Eye Tracking Market Analysis, By Application, 2015 – 2025
7.3.1 Market Analysis
7.4 Europe Eye Tracking Market Analysis, By Region, 2015 – 2025
7.4.1 U.K.
7.4.2 Germany
7.4.3 France
7.4.4 Rest of Europe

Chapter 8 Asia Pacific Eye Tracking Market Analysis
8.1 Overview
8.2 Asia Pacific Eye Tracking Market Analysis, By Component, 2015 – 2025
8.2.1 Market Analysis
8.3 Asia Pacific Eye Tracking Market Analysis, By Application, 2015 – 2025
8.3.1 Market Analysis
8.4 Asia Pacific Eye Tracking Market Analysis, By Region, 2015 – 2025
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Rest of Asia Pacific

Chapter 9 Rest of the World (RoW) Eye Tracking Market Analysis
9.1 Overview
9.2 RoW Eye Tracking Market Analysis, By Component, 2015 – 2025
9.2.1 Market Analysis
9.3 RoW Eye Tracking Market Analysis, By Application, 2015 – 2025
9.3.1 Market Analysis
9.4 RoW Eye Tracking Market Analysis, By Region, 2015 – 2025
9.4.1 Middle East & Africa (MEA)
9.4.2 Latin America

Chapter 10 Company Profiles
10.1 Tobii AB
10.2 SensoMotoric Instruments GmbH
10.3 SR Research Ltd.
10.4 Seeing Machines Ltd.
10.5 EyeTracking, Inc.
10.6 PRS IN VIVO
10.7 Smart Eye AB
10.8 LC Technologies, Inc.
10.9 Ergoneers GmbH
10.10 EyeTech Digital Systems, Inc.

List Of Table :

TABLE 1 Market Snapshot: Global Eye Tracking Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America Eye Tracking Market Revenue, By Component, 2015 – 2025 (US$ Mn)
TABLE 5 North America Eye Tracking Market Revenue, By Application, 2015 – 2025 (US$ Mn)
TABLE 6 Europe Eye Tracking Market Revenue, By Component, 2015 – 2025 (US$ Mn)
TABLE 7 Europe Eye Tracking Market Revenue, By Application, 2015 – 2025 (US$ Mn)
TABLE 8 Asia Pacific Eye Tracking Market Revenue, By Component, 2015 – 2025 (US$ Mn)
TABLE 9 Asia Pacific Eye Tracking Market Revenue, By Application, 2015 – 2025 (US$ Mn)
TABLE 10 RoW Eye Tracking Market Revenue, By Component, 2015 – 2025 (US$ Mn)
TABLE 11 RoW Eye Tracking Market Revenue, By Application, 2015 – 2025 (US$ Mn)
TABLE 12 Tobii AB: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 13 SensoMotoric Instruments GmbH: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 14 SR Research Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 15 Seeing Machines Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 16 EyeTracking, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 17 PRS IN VIVO: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 18 Smart Eye AB: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 19 LC Technologies, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 20 Ergoneers GmbH: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 21 EyeTech Digital Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)

List Of Figures :

FIG. 1 Global Eye Tracking: Market Segmentation
FIG. 2 Global Eye Tracking Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Eye Tracking Market, By Component, 2016 (US$ Mn)
FIG. 5 Global Eye Tracking Market, By Application, 2016 (US$ Mn)
FIG. 6 Global Eye Tracking Market, By Geography, 2016 (US$ Mn)
FIG. 7 Global Eye Tracking Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
FIG. 8 Attractive Investment Proposition
FIG. 9 Market Positioning of Key Eye Tracking Vendors, 2016
FIG. 10 Global Eye Tracking Market Revenue Contribution, By Component, 2016 & 2025 (Value %)
FIG. 11 Global Eye Tracking Hardware Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 12 Global Eye Tracking Software Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 13 Global Eye Tracking Services Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 14 Global Eye Tracking Market Revenue Contribution, By Application, 2016 & 2025 (Value %)
FIG. 15 Global Eye Tracking Market Revenue from Retail, 2015 – 2025, (US$ Mn)
FIG. 16 Global Eye Tracking Market Revenue from Healthcare, 2015 – 2025, (US$ Mn)
FIG. 17 Global Eye Tracking Market Revenue from Automotive, 2015 – 2025, (US$ Mn)
FIG. 18 Global Eye Tracking Market Revenue from Consumer Electronics, 2015 – 2025, (US$ Mn)
FIG. 19 Global Eye Tracking Market Revenue from Defense and Aerospace, 2015 – 2025, (US$ Mn)
FIG. 20 Global Eye Tracking Market Revenue from Others, 2015 – 2025, (US$ Mn)
FIG. 21 North America Eye Tracking Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 22 Europe Eye Tracking Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 23 Asia Pacific Eye Tracking Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 24 RoW Eye Tracking Market Revenue, 2015 – 2025, (US$ Mn)

The global eye tracking market is segmented, based on component, into following categories

  • Hardware
  • Software
  • Services

Eye Tracking Market

On type of component, the overall eye tracking market was led by the hardware segment in 2016. The segment accounted for over half of the overall eye tracking market revenue across the globe. The hardware component includes various wearable glasses, headsets and screen-based trackers, among others which are used to capture eye movements. With the eye tracking technology being in its nascent stage, the hardware component is expected to witness continued growth in the following years. However, rise in innovative applications in various fields such as research, healthcare and advertising is expected to drive the demand for various implementation and consulting services during the forecast period from 2017 to 2025.

The global eye tracking market has been segmented, on the basis of geographical regions, as per following regions and countries:

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Rest of Asia Pacific
  • Rest of the World (RoW)
    • Middle East and Africa (MEA)
    • Latin America

Eye Tracking Market

In 2016, North America represented the largest market for eye tracking, in terms of revenue. The demand for eye tracking technology in the region is primarily supported by higher adoption in the defense and aerospace sector as compared to other regions. Furthermore, the region experiences higher rate of digitization thereby, resulting in the higher adoption of eye tracking technology in numerous end-use industries including retail, healthcare and automotive, among others. Asia Pacific followed North America in the overall eye tracking market globally in 2016. Factors such as increasing adoption of the technology in the consumer electronics segment and growing demand for advanced electronic systems in the automotive industry have fueled the demand for eye tracking technology in the region. The Asia Pacific eye tracking market is expected to witness the fastest growth during the forecast period from 2017 to 2025.

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