Home Fragrance Market By Product (Sprays, Diffusers, Candles, Others) By Distribution Channel(Supermarkets & Hyper By Product Type (Aerosol Sprays, Plug-in Fresheners & Refills, Auto Spray Fresheners & Refills, Freshener Blocks, Gels, Candles, Others), By Distribution Channel (Supermarkets & Hypermarkets, Online Channels, Convenience Stores, Others), By Aroma Type (Floral Fragrance, Herbal And Gourmand Fragrance, Fruit Fragrance) - Growth, Share, Opportunities & Competitive Analysis, 2016 – 2028

What is the Major Distribution Channel of Home Fragrance?

The key distribution channel includes supermarkets & hypermarkets, convenience stores, and online. Supermarkets and hypermarkets is holding major share. This segment is gaining traction due to the benefits of scanning the product before purchase, which influences the purchasing decision. In addition, the introduction of the organized retail sector has increased the visibility of consumer goods. This scenario is expected to contribute to the global home fragrance market's growing traction. Furthermore, the presence of store associates to assist customers in selecting the right product and providing product knowledge boosts the segment's growth. As a result of the aforementioned factors, consumers prefer this distribution channel over others for purchasing home fragrances.


What is the Market Size of Home Fragrance in terms of value?

The market for home fragrances is expected to grow significantly over the next several years, with a CAGR of 2.90 percent. The market for home fragrances was valued at USD 23.7 billion in 2021, and it is anticipated to grow to USD 28.13 billion by 2028. The leading market participants are expected to see revenue opportunities worth USD 4.43 billion between 2022 and 2028 as a result of the anticipated significant growth in the demand for home fragrances in the upcoming years.

Is the Home Fragrance market Fragmented?

The presence of major companies in the global home fragrance market fragments it, as they strive to maintain their presence and gain a significant share of revenue during the forecast period. In addition, these businesses are collaborating with others to create innovative candle and home fragrance products that will boost their market prospects. 

Interesting Facts to Know About Home Fragrance Industry

  • Changing consumer preferences for pleasant aromas in their surroundings, as well as raising awareness of a healthy lifestyle in developing nations and quick innovation in home care products, are the main factors propelling the market's expansion.t
  • As a result of these house scents' adverse effects, the market for home fragrances is expected to grow slowly throughout the forecast period. These difficulties include allergies, headaches, and price increases for home perfumes.
  • In terms of volume and value, Europe dominated the worldwide home fragrance market in 2021, and it is anticipated that this dominance would last throughout the forecast period.
  • Due to rising global consumer interest in aromatherapy, candles are expected to have rapid expansion during the forecast period.

Which are the Top 10 companies in the Home Fragrance market in terms of value and volume?

The key players in the global Home Fragrance market in terms of value and volume include P & G, Reckitt Benckiser, S. C. Johnson & Son, Inc., Scent Air, Procter and Gamble, Seda France, Inc, Newell Brands, 3M company, Esteban Paris, and Henkel. To increase the quality of their Home Fragrance manufacturing and capture a competitive market share on a global scale, these main companies are concentrating on new product development as well as technological innovation. Additionally, several regional and national players are making significant investments to diversify their product lines and boost sales.s. For instance, P & G Febreze's first Scent of the Year for 2020 is Ember, a lavish fragrance that erupts with dazzling citrus notes and hints of sophisticated woods. The deliberately created aroma celebrates our lasting resilience and optimism as we cross the threshold into 2022 while also honoring our desire for a mood boost. On the other hand, Henkel announced intentions to combine its Laundry & Home Care and Beauty Care divisions into a single organization called Henkel Consumer Brands in January 2022. With the aim of having the new organization in place by the start of 2023, the business will immediately begin preparing for the integration process.

Which are the Top 10 Countries in the Home Fragrance Market?

The major countries in the global Home Fragrance market are India, the U.S., Germany, France, UAE, the U.K., Italy, China, Japan, and Canada. Home fragrance is primarily produced and consumed in the United Kingdom. Additionally, the regional market is being driven by the market due to an increase in home fragrance demand, which is linked to a higher standard of living and greater purchasing power. 

Which is the Major Product Type in the Home Fragrance Market?

The key applications of Home Fragrance include sprays, diffusers, candles, and others. Currently, Candles has the largest share. As the number of startups has expanded globally, the market has seen the introduction of numerous unique items. One of the home fragrances market's fastest-growing subsectors is scented candles. The market for scented candles is developing quickly, which can be linked to a number of factors like the increased popularity of aromatherapy, which helps people relax, and the expanding usage of candles in home décor. The advent of customized home fragrance candles is one of the key trends that is predicted to positively affect market growth in the upcoming years. Customers may now customize the size, color, texture, form, and scents of candles to fit their own tastes and preferences. Some suppliers let consumers choose the preferred fragrance and add pictures and quotes to the candle containers. More than 1 billion pounds of wax are used in the production of the candles sold in the United States each year, according to candles.org.

What are the Market's Primary Driving Forces for Home Fragrances?

Consumers' increasing desire to mask unpleasant odors is attributed to market growth. Furthermore, rising disposable income is causing a significant consumer preference for various types of home hygiene products, including fragrances. Furthermore, consumers are currently developing a strong emotional connection with their homes, which has increased the demand for home fragrances to create a personal, memorable, and relaxing environment. As a result, this factor contributes significantly to the growth of the global home fragrance market. Additionally, the growing consumer demand for eliminating unpleasant odors as well as new and unique fragrances has fuelled the market growth.

What are the Market's Primary Obstacles for Home Fragrances?

The key restraint of the global Home Fragrance market, which is projected to hamper the market growth, includes the increase in consumer awareness about the negative effects of using synthetic fragrances, such as nausea, respiratory distress, dizziness, headaches, and price increases for home fragrances are the major factors among others that will obstruct market growth. In addition, home fragrances are also expensive, which limits business development and is expected to limit the market growth.

Where Did the Global Home Fragrance Market Predominate?

In terms of revenue, Europe accounted for the greatest market share for home fragrances in 2021, and it is anticipated that the region would continue to dominate the market during the projected period. Two significant contributors to this rapid rise are an increase in the region's standard of life and the per capita expenditure for homecare goods like perfumes. Countries like the United Kingdom and France are leading the regional market due to the rise in demand for home fragrance goods. Sales of candles, wax melts, and electric air fresheners have all significantly increased in the UK in recent years. As a result, the goods are bought more frequently and have a higher average selling price. In addition, consumers in these nations commonly purchase home fragrance goods, which stimulates the local market. Additionally, more retailers and manufacturers are in the area, which has increased the supply of home fragrances in Europe.

In the future years, Asia Pacific is anticipated to have the fastest growth rate. Increased awareness, disposable wealth, and worries about indoor air quality are all factors contributing to the rise. In addition, due to a rise in the middle class, consumers are more prepared to spend money on these things as their standard of life rises.

Segmentation of Global Home Fragrance Market-

Global Home Fragrance Market – By Product

  • Sprays
  • Diffusers
  • Candles
  • Others 

 Global Home Fragrance Market – By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online

Frequently asked questions about the Home Fragrance industry.

Europe accounted for the highest share in the global Home Fragrance market in terms of value as well as volume.

Changing consumer preferences for pleasant aromas in their surroundings is a critical factor. Rapid innovation in home care products and rising demand for customized scented candles, particularly during festivals, are the major factors driving the market's growth.

In terms of revenue share, candles dominated the market in 2021. Additionally, the spray is anticipated to increase most quickly.

Supermarkets & Hypermarkets held a sizable portion of the global market in 2021, and it is anticipated that they would maintain their dominance throughout the projection period.

Home Fragrance Market Scope

Report Attribute Details
Market Value in 2021 USD 28.13 billion
Market Value in 2028 USD 4.43 billion
CAGR 2.90%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
Choose License Type
Budget Buying
Executive Summary - Brief Global Market Size - Current & Forecast
Regional Market Size - North America
Country Market Size - US
Company Profile – 1
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Published Date:  Aug 2022
Category:  Consumer Goods
Report ID:   59426
Report Format:   PDF
Pages:   160
Rating:    4.6 (77)
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