Home / Consumer Goods / Home Fragrance Market By Product Type (Aerosol Sprays, Plug-in Fresheners & Refills, Auto Spray Fresheners & Refills, Freshener Blocks, Gels, Candles, Others), By Distribution Channel (Supermarkets & Hypermarkets, Online Channels, Convenience Stores, Others), By Aroma Type (Floral Fragrance, Herbal And Gourmand Fragrance, Fruit Fragrance) - Growth, Share, Opportunities & Competitive Analysis, 2018 – 2026

Home Fragrance Market By Product Type (Aerosol Sprays, Plug-in Fresheners & Refills, Auto Spray Fresheners & Refills, Freshener Blocks, Gels, Candles, Others), By Distribution Channel (Supermarkets & Hypermarkets, Online Channels, Convenience Stores, Others), By Aroma Type (Floral Fragrance, Herbal And Gourmand Fragrance, Fruit Fragrance) - Growth, Share, Opportunities & Competitive Analysis, 2018 – 2026

Published: Nov 2018 | Report Code: 59426-11-18

Industry Outlook

Demand for home fragrances has witnessed a steady growth over the past few years and expected to display a similar trend in the coming years as well. Asia Pacific expected to display a faster growth rate compared to the other regions for home fragrances, with China, India and Japan displaying promising growth during the forecast period. High population growth is a key reason for the growth of this market in Asia pacific. Further, growing middle class population is a key factor driving the demand for home fragrances market. Further, rising demand for automation has led the manufacturers to develop auto spray home fragrances, which are designed to operate on their own at regular intervals, thereby making it the fastest growing segment as compared to other home fragrance products.

Based on distribution channel, supermarkets and hypermarkets captured the major chunk of the market in 2017 because of high consumer inclination towards this mode of distribution channel for buying home fragrance products. However, millennials are more inclined towards online purchases as online purchasing is associated with several benefits such as heavy marketing activities taken up by the e-commerce giants, heavy discounts, and home delivery options among others, thus making the online channel segment the fastest growing segment during the forecast period.

Market Synopsis

Home Fragrance Market

Aerosols spray held the lion’s share in the home fragrance market in 2017

In 2017, the aerosols spray held the lion’s share in the home fragrance market while auto spray fresheners segment projected to witness the fastest CACR during the forecast period. Factors such as increased demand for “natural” ingredients based home fragrance products, emergence of fragrances for reduction of stress and change in moods, and rising focus on performance and functionality of home fragrance products, such as controlled release systems, prolonged top notes, and increased stability driving the global home fragrance market. Moreover, luxury lifestyle leading to adoption of high-tech and premium home fragrance products such as smart app based diffusers also contributing the growth of home fragrance market.

Home Fragrance Market

Online distribution channel expected to witness highest CAGR owing to increasing penetration of online purchasing in developed as well as developing economies

In terms of value, the supermarket & hypermarket segment accounted for a market share close to 50% in 2017. However, online channel segment expected to witness highest CAGR from 2018 to 2026 owing to increasing penetration of online purchasing in developed as well as developing economies. As part of their strategy to increase the sales of home fragrance products, companies are focusing on adopting various ecommerce platforms, owing to the fact that it helps to minimize the maintenance cost. Some home fragrance products have a shorter life span with close expiry dates. Hence, the companies cannot stock these items in volumes in physical stores. In addition, maintaining manual record of each item is a complicated process and hence brick and mortar based retail stores having increasing competition from online sales channels. Hence, convenience factor of consumer expected to drive the online retail segment during the forecast period.

Home Fragrance Market

Growing demand from Asia Pacific projected to catapult the market growth

Europe held market share of more than 30% in 2017 followed by North America closely followed by Asia Pacific with market share of more than 20% in 2017. However, during the forecast period, the growth of North American and European market would be slower due to low population rise as compared to developing regions like Asia pacific. Despite the fact that Europe expected to dominate the market during the forecast period and the Asia Pacific market expected to witness highest growth rate from 2018 to 2026. Increasing demand for home fragrance products from millennials followed by rising awareness related to benefits offered by these products expected to drive the global home fragrance products market.

Home Fragrance Market

Leading brands are aggressively looking for expansion

The global home fragrance market comprises of large number of regional and international players thus making the market fragmented in nature. Some of the major players operating in the market are 3M Company, SC Johnson & Son, Inc., Air Esscentials, Givaudan S.A, Scent Air, Newell Brands, Bath & Body Works, Korona Candles S.A, Reckitt Benckiser, Procter & Gamble among others. Manufacturers compete among themselves on delivering high quality products in order to gain competitive advantage.

Geographic expansion, merging, acquisition and new product launch are some of the strategies adopted by the players to remain competitive among themselves. The 3M Company is a multinational conglomerate operating in the fields of consumer goods, industry and healthcare and is one of the dominant player in this market.

Home Fragrance Market

Historical & Forecast Period

2016 – Historical Year

2017 – Base Year

2018-2026 – Forecast Period

Report Scope

The report enlightens the thorough outline of global home fragrance market by categorizing the market in different segment given below:

Home Fragrance Market, by Product Category (2016–2026; US$ Mn)

  • Aerosol Sprays
  • Plug-in Fresheners & Refills
  • Auto Spray Fresheners & Refills
  • Gels
  • Freshener Blocks
  • Candles
  • Others

Home Fragrance Market, by Distribution Channel (2016–2026; US$ Mn)

  • Supermarkets & Hypermarkets
  • Online Channels
  • Convenience Stores
  • Others

Home Fragrance Market, by Geography (2016–2026; US$ Mn)

  • North America
    • United States
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • Japan
    • China
    • India
    • Rest of APAC
  • Latin America (LATAM)
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa (MEA)
    • GCC
    • Rest of MEA

This research report describes leading continents and their major countries, along with profiles of key players operating in overall market and their planned developments. Our report further defines the overall market dynamics such as drivers, challenges, and opportunities prevalent in the market to understand global home fragrance market more explicitly. Our in-depth quantitative and quantitative analysis of each segment up to country level highlights revenue pockets and investment opportunities in the market.

Key questions answered in this report

  • What are the current market trends in the home fragrance market and valuable opportunities for the players?
  • How the regulations affect global as well as the regional markets?
  • Which are the prominent and recent innovations in the market?
  • Which is the most lucrative region for investment?
  • What is the market size and trends in emerging markets?
  • Which are the major distribution channels of home fragrance products and their market sizes?
  • Which are the leading players and their market position?

Chapter 1 Preface
1.1 Report Scope and Description
1.1.1 Study Purpose
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Approach Adopted
1.3.4 Top-Down Approach
1.3.5 Bottom-Up Approach
1.3.6 Phase III – Expert Panel Review
1.3.7 Assumptions
1.4 Market Segmentation

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Home Fragrances Market
2.1.1 Global Home Fragrances Market Value, by Product Type, 2017 (US$ Mn)
2.1.2 Global Home Fragrances Market Value, by Distribution Channel, 2017 (US$ Mn)
2.1.3 Global Home Fragrances Market, by Aroma Type, 2017 (US$ Mn)
2.1.4 Global Home Fragrances Market Value, by Geography, 2017 (US$ Mn)

Chapter 3 Market Dynamics
3.1 Introduction
3.2 Market Dynamics
3.2.1 Market Drivers
3.2.1.1 Growing Middle Class Population in Emerging Nations Augmenting Market Growth of Home Fragrances
3.2.1.2 Growing Pet Ownership Driving Market Demand for Home Fragrances
3.2.2 Market Restraints
3.2.2.1 Inclusion of Harmful Chemicals in Home Fragrance Products Resulting in Market Slowdown
3.2.2.2 Lack of Repeat Usage of Home Fragrance Products
3.2.3 Market Opportunity
3.2.3.1 Smart Diffusers are Expected to Gain Traction in the Coming Years
3.3 Attractive Investment Proposition, by Geography, 2017
3.4 Competitive Analysis: Market Positioning of Key Players, 2017

Chapter 4 Global Home Fragrance Market, by Product Type
4.1 Overview
4.1.1 Global Home Fragrance Market Value Share, by Product Type, 2017 & 2026 (Value, %)
4.1.2 Global Home Fragrance Market, by Product Type, 2016–2026 (US$ Mn)
4.2 Aerosol Sprays
4.2.1 Global Home Fragrances Market, by Aerosol Sprays, 2016 – 2026 (US$ Mn)
4.3 Plug-in Fresheners & Refills
4.3.1 Global Home Fragrances Market, by Plug-in Fresheners & Refills, 2016 – 2026 (US$ Mn)
4.4 Auto Spray Fresheners & Refills
4.4.1 Global Home Fragrances Market, by Auto Spray Fresheners & Refills, 2016 – 2026 (US$ Mn)
4.5 Freshener Blocks
4.5.1 Global Home Fragrances Market, by Freshener Blocks, 2016 – 2026 (US$ Mn)
4.6 Gels
4.6.1 Global Home Fragrance Market, by Candles, 2016–20g on 26 (US$ Mn)
4.7 Candles
4.7.1 Global Home Fragrance Market, by Candles, 2016–2026 (US$ Mn)
4.8 Others
4.8.1 Global Home Fragrance Market, by Others, 2016–2026 (US$ Mn)

Chapter 5 Global Home Fragrance Market, by Distribution Channel
5.1 Overview
5.1.1 Global Home Fragrance Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %)
5.1.2 Global Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
5.2 Supermarkets & Hypermarkets
5.2.1 Global Home Fragrance Market, by Supermarkets & Hypermarkets, 2016 – 2026 (US$ Mn)
5.3 Online Channels
5.3.1 Global Home Fragrance Market, by Online Channels, 2016 – 2026 (US$ Mn)
5.4 Convenience Stores
5.4.1 Global Home Fragrance Market, by Convenience Stores, 2016 – 2026 (US$ Mn)
5.5 Others (departmental stores, grocery stores, etc.)
5.5.1 Global Home Fragrance Market, by Others, 2016 – 2026 (US$ Mn)

Chapter 6 Global Home Fragrance Market, by Aroma Type
6.1 Overview
6.1.1 Global Home Fragrance Market Value Share, by Aroma Type, 2017 & 2026 (Value, %)
6.1.2 Global Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
6.2 Floral Fragrance
6.2.1 Global Home Fragrance Market, by Floral Fragrance, 2016 – 2026 (US$ Mn)
6.3 Herbal and Gourmand Fragrance
6.3.1 Global Home Fragrance Market, by Herbal and Gourmand Fragrance, 2016 – 2026 (US$ Mn)
6.4 Fruit Fragrance
6.4.1 Global Home Fragrance Market, by Fruit Fragrance, 2016 – 2026 (US$ Mn)

Chapter 7 Global Home Fragrance Market, by Geography
7.1 Overview
7.1.1 Global Home Fragrance Market Value Share, by Geography, 2017 & 2026 (Value %)
7.1.2 Global Home Fragrance Market, by Geography 2016 – 2026 (US$ Mn)
7.2 North America
7.2.1 North America Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
7.2.2 North America Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
7.2.3 North America Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
7.2.1 North America Home Fragrance Market, by Country, 2016-2026, (US$ Mn)
7.3 Europe
7.3.1 Europe Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
7.3.2 Europe Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
7.3.3 Europe Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
7.3.4 Europe Home Fragrance Market, by Country/Region, 2016-2026, (US$ Mn)
7.4 Asia Pacific
7.4.1 Asia Pacific Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
7.4.2 Asia Pacific Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
7.4.3 Asia Pacific Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
7.4.4 Asia Pacific Home Fragrance Market, by Country/Region, 2016-2026, (US$ Mn)
7.5 Latin America
7.5.1 Latin America Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
7.5.2 Latin America Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
7.5.3 Latin America Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
7.5.4 Latin America Home Fragrance Market, by Country/Region, 2016-2026, (US$ Mn)
7.6 Middle East & Africa
7.6.1 Middle East & Africa Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
7.6.2 Middle East & Africa Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
7.6.3 Middle East & Africa Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
7.6.4 Middle East & Africa Home Fragrance Market, by Region, 2016-2026, (US$ Mn)

Chapter 8 Company Profiles
8.1 The 3M Company
8.2 S.C. Johnson & Son, Inc.
8.3 Air Esscentials
8.4 Givaudan S.A.
8.5 ScentAir
8.6 Newell Brands
8.7 Bath & Body Works
8.8 Korona Candles S.A.
8.9 Reckitt Benckiser
8.10 Procter & Gamble

FIG. 1 Global Home Fragrances Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Home Fragrances Market Segmentation
FIG. 4 Global Home Fragrances Market Value, by Product Type, 2017 (US$ Mn)
FIG. 5 Global Home Fragrances Market Value, by Distribution Channel, 2017 (US$ Mn)
FIG. 6 Global Home Fragrances Market, by Aroma Type, 2017 (US$ Mn)
FIG. 7 Global Home Fragrances Market Value, by Geography, 2017 (US$ Mn)
FIG. 8 Attractive Investment Proposition, by Geography, 2017
FIG. 9 Competitive Analysis: Market Positioning of Key Market Players, 2017
FIG. 10 Global Home Fragrance Market Value Share, by Product Type, 2017 & 2026 (Value, %)
FIG. 11 Global Home Fragrances Market, by Aerosol Sprays, 2016 – 2026 (US$ Mn)
FIG. 12 Global Home Fragrances Market, by Plug-in Fresheners & Refills, 2016 – 2026 (US$ Mn)
FIG. 13 Global Home Fragrances Market, by Auto Spray Fresheners & Refills, 2016 – 2026 (US$ Mn)
FIG. 14 Global Home Fragrances Market, by Freshener Blocks, 2016 – 2026 (US$ Mn)
FIG. 15 Global Home Fragrance Market, by Candles, 2016–2026 (US$ Mn)
FIG. 16 Global Home fragrance Market, by Candles, 2016–2026 (US$ Mn)
FIG. 17 Global Home fragrance Market, by Others, 2016–2026 (US$ Mn)
FIG. 18 Global Home Fragrance Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %)
FIG. 19 Global Home Fragrance Market, by Supermarkets & Hypermarkets, 2016 – 2026 (US$ Mn)
FIG. 20 Global Home Fragrance Market, by Online Channels, 2016 – 2026 (US$ Mn)
FIG. 21 Global Home Fragrance Market, by Convenience Stores, 2016 – 2026 (US$ Mn)
FIG. 22 Global Home Fragrance Market, by Others, 2016 – 2026 (US$ Mn)
FIG. 23 Global Home Fragrance Market Value Share, by Aroma Type, 2017 & 2026 (Value, %)
FIG. 24 Global Home Fragrance Market, by Floral Fragrance, 2016 – 2026 (US$ Mn)
FIG. 25 Global Home Fragrance Market, by Herbal and Gourmand Fragrance, 2016 – 2026 (US$ Mn)
FIG. 26 Global Home Fragrance Market, by Fruit Fragrance, 2016 – 2026 (US$ Mn)
FIG. 27 Global Home Fragrance Market Value Share, by Geography, 2017 & 2026 (Value %)

TABLE 1 Market Snapshot: Global Home Fragrances Market Value
TABLE 2 Global Home Fragrance Market, by Product Type, 2016–2026 (US$ Mn)
TABLE 3 Global Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
TABLE 4 Global Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
TABLE 5 Global Home Fragrance Market, by Geography 2016 – 2026 (US$ Mn)
TABLE 6 North America Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
TABLE 7 North America Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
TABLE 8 North America Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
TABLE 9 North America Home Fragrance Market, by Country, 2016-2026, (US$ Mn)
TABLE 10 Europe Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
TABLE 11 Europe Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
TABLE 12 Europe Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
TABLE 13 Europe Home Fragrance Market, by Country/Region, 2016-2026, (US$ Mn)
TABLE 14 Asia Pacific Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
TABLE 15 Asia Pacific Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
TABLE 16 Asia Pacific Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
TABLE 17 Asia Pacific Home Fragrance Market, by Country/Region, 2016-2026, (US$ Mn)
TABLE 18 Latin America Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
TABLE 19 Latin America Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
TABLE 20 Latin America Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
TABLE 21 Latin America Home Fragrance Market, by Country/Region, 2016-2026, (US$ Mn)
TABLE 22 Middle East & Africa Home Fragrance Market, by Product Type, 2016 – 2026 (US$ Mn)
TABLE 23 Middle East & Africa Home Fragrance Market, by Distribution Channel, 2016 – 2026 (US$ Mn)
TABLE 24 Middle East & Africa Home Fragrance Market, by Aroma Type, 2016 – 2026 (US$ Mn)
TABLE 25 Middle East & Africa Home Fragrance Market, by Region, 2016-2026, (US$ Mn)
TABLE 26 The 3M Company: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 27 S.C. Johnson & Son, Inc. Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 28 Air Esscentials: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 29 Givaudan S.A.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 30 ScentAir: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 31 Newell Brands: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 32 Bath & Body Works: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 33 Korona Candles S.A.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 34 Reckittt Benckiser: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 35 Procter & Gamble: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development)

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