Frequently Asked Questions:
Europe accounted for the highest share in the global Home Fragrance market in terms of value as well as volume.
Changing consumer preferences for pleasant aromas in their surroundings is a critical factor. Rapid innovation in home care products and rising demand for customized scented candles, particularly during festivals, are the major factors driving the market’s growth.
In terms of revenue share, candles dominated the market in 2021. Additionally, the spray is anticipated to increase most quickly.
Supermarkets & Hypermarkets held a sizable portion of the global market in 2021, and it is anticipated that they would maintain their dominance throughout the projection period.