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Home Fragrance Market By Product (Sprays, Diffusers, Candles, Others) By Distribution Channel(Supermarkets & Hyper By Product Type (Aerosol Sprays, Plug-in Fresheners & Refills, Auto Spray Fresheners & Refills, Freshener Blocks, Gels, Candles, Others), By Distribution Channel (Supermarkets & Hypermarkets, Online Channels, Convenience Stores, Others), By Aroma Type (Floral Fragrance, Herbal And Gourmand Fragrance, Fruit Fragrance) – Growth, Share, Opportunities & Competitive Analysis, 2016 – 2028

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Published: | Report ID: 7070 | Report Format : PDF

What is the Major Distribution Channel of Home Fragrance?

The key distribution channel includes supermarkets & hypermarkets, convenience stores, and online. Supermarkets and hypermarkets is holding major share. This segment is gaining traction due to the benefits of scanning the product before purchase, which influences the purchasing decision. In addition, the introduction of the organized retail sector has increased the visibility of consumer goods. This scenario is expected to contribute to the global home fragrance market’s growing traction. Furthermore, the presence of store associates to assist customers in selecting the right product and providing product knowledge boosts the segment’s growth. As a result of the aforementioned factors, consumers prefer this distribution channel over others for purchasing home fragrances.

home-fragrance-market

What is the Market Size of Home Fragrance in terms of value?

The market for home fragrances is expected to grow significantly over the next several years, with a CAGR of 2.90 percent. The market for home fragrances was valued at USD 23.7 billion in 2021, and it is anticipated to grow to USD 28.13 billion by 2028. The leading market participants are expected to see revenue opportunities worth USD 4.43 billion between 2022 and 2028 as a result of the anticipated significant growth in the demand for home fragrances in the upcoming years.

Is the Home Fragrance market Fragmented?

The presence of major companies in the global home fragrance market fragments it, as they strive to maintain their presence and gain a significant share of revenue during the forecast period. In addition, these businesses are collaborating with others to create innovative candle and home fragrance products that will boost their market prospects. 

Interesting Facts to Know About Home Fragrance Industry

  • Changing consumer preferences for pleasant aromas in their surroundings, as well as raising awareness of a healthy lifestyle in developing nations and quick innovation in home care products, are the main factors propelling the market’s expansion.t
  • As a result of these house scents’ adverse effects, the market for home fragrances is expected to grow slowly throughout the forecast period. These difficulties include allergies, headaches, and price increases for home perfumes.
  • In terms of volume and value, Europe dominated the worldwide home fragrance market in 2021, and it is anticipated that this dominance would last throughout the forecast period.
  • Due to rising global consumer interest in aromatherapy, candles are expected to have rapid expansion during the forecast period.
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Which are the Top 10 companies in the Home Fragrance market in terms of value and volume?

The key players in the global Home Fragrance market in terms of value and volume include P & G, Reckitt Benckiser, S. C. Johnson & Son, Inc., Scent Air, Procter and Gamble, Seda France, Inc, Newell Brands, 3M company, Esteban Paris, and Henkel. To increase the quality of their Home Fragrance manufacturing and capture a competitive market share on a global scale, these main companies are concentrating on new product development as well as technological innovation. Additionally, several regional and national players are making significant investments to diversify their product lines and boost sales.s. For instance, P & G Febreze’s first Scent of the Year for 2020 is Ember, a lavish fragrance that erupts with dazzling citrus notes and hints of sophisticated woods. The deliberately created aroma celebrates our lasting resilience and optimism as we cross the threshold into 2022 while also honoring our desire for a mood boost. On the other hand, Henkel announced intentions to combine its Laundry & Home Care and Beauty Care divisions into a single organization called Henkel Consumer Brands in January 2022. With the aim of having the new organization in place by the start of 2023, the business will immediately begin preparing for the integration process.

Which are the Top 10 Countries in the Home Fragrance Market?

The major countries in the global Home Fragrance market are India, the U.S., Germany, France, UAE, the U.K., Italy, China, Japan, and Canada. Home fragrance is primarily produced and consumed in the United Kingdom. Additionally, the regional market is being driven by the market due to an increase in home fragrance demand, which is linked to a higher standard of living and greater purchasing power. 

Which is the Major Product Type in the Home Fragrance Market?

The key applications of Home Fragrance include sprays, diffusers, candles, and others. Currently, Candles has the largest share. As the number of startups has expanded globally, the market has seen the introduction of numerous unique items. One of the home fragrances market’s fastest-growing subsectors is scented candles. The market for scented candles is developing quickly, which can be linked to a number of factors like the increased popularity of aromatherapy, which helps people relax, and the expanding usage of candles in home décor. The advent of customized home fragrance candles is one of the key trends that is predicted to positively affect market growth in the upcoming years. Customers may now customize the size, color, texture, form, and scents of candles to fit their own tastes and preferences. Some suppliers let consumers choose the preferred fragrance and add pictures and quotes to the candle containers. More than 1 billion pounds of wax are used in the production of the candles sold in the United States each year, according to candles.org.

What are the Market’s Primary Driving Forces for Home Fragrances?

Consumers’ increasing desire to mask unpleasant odors is attributed to market growth. Furthermore, rising disposable income is causing a significant consumer preference for various types of home hygiene products, including fragrances. Furthermore, consumers are currently developing a strong emotional connection with their homes, which has increased the demand for home fragrances to create a personal, memorable, and relaxing environment. As a result, this factor contributes significantly to the growth of the global home fragrance market. Additionally, the growing consumer demand for eliminating unpleasant odors as well as new and unique fragrances has fuelled the market growth.

What are the Market’s Primary Obstacles for Home Fragrances?

The key restraint of the global Home Fragrance market, which is projected to hamper the market growth, includes the increase in consumer awareness about the negative effects of using synthetic fragrances, such as nausea, respiratory distress, dizziness, headaches, and price increases for home fragrances are the major factors among others that will obstruct market growth. In addition, home fragrances are also expensive, which limits business development and is expected to limit the market growth.

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Where Did the Global Home Fragrance Market Predominate?

In terms of revenue, Europe accounted for the greatest market share for home fragrances in 2021, and it is anticipated that the region would continue to dominate the market during the projected period. Two significant contributors to this rapid rise are an increase in the region’s standard of life and the per capita expenditure for homecare goods like perfumes. Countries like the United Kingdom and France are leading the regional market due to the rise in demand for home fragrance goods. Sales of candles, wax melts, and electric air fresheners have all significantly increased in the UK in recent years. As a result, the goods are bought more frequently and have a higher average selling price. In addition, consumers in these nations commonly purchase home fragrance goods, which stimulates the local market. Additionally, more retailers and manufacturers are in the area, which has increased the supply of home fragrances in Europe.

In the future years, Asia Pacific is anticipated to have the fastest growth rate. Increased awareness, disposable wealth, and worries about indoor air quality are all factors contributing to the rise. In addition, due to a rise in the middle class, consumers are more prepared to spend money on these things as their standard of life rises.

Segmentation of Global Home Fragrance Market-

Global Home Fragrance Market – By Product

  • Sprays
  • Diffusers
  • Candles
  • Others 

 Global Home Fragrance Market – By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Home Fragrance Market

3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Home Fragrance Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Major Industry Challenges
3.2.3. Key Growth Pockets
3.3. Attractive Investment Proposition,2021
3.3.1. Type
3.3.2. Distribution Channel
3.3.3. Geography
3.4. Porter’s Five Forces Analysis
3.4.1. Threat of New Entrants
3.4.2. Bargaining Power of Buyers/Consumers
3.4.3. Bargaining Power of Suppliers
3.4.4. Threat of Substitute Types
3.4.5. Intensity of Competitive Rivalry
3.5. Value Chain Analysis

4. Market Positioning of Key Players, 2021
4.1. Company market share of key players, 2021
4.2. Top 6 Players
4.3. Top 3 Players
4.4. Major Strategies Adopted by Key Players

5. COVID 19 Impact Analysis
5.1. Global Home Fragrance Market Pre Vs Post COVID 19, 2019 – 2028
5.2. Impact on Import & Export
5.3. Impact on Demand & Supply

6. North America
6.1. North America Home Fragrance Market, by Country, 2016-2028(US$ Bn)
6.1.1. U.S.
6.1.2. Canada
6.1.3. Mexico
6.2. North America Home Fragrance Market, by Type, 2016-2028(US$ Bn)
6.2.1. Overview
6.2.2. Sprays
6.2.3. Diffusers
6.2.4. Candles
6.2.5. Others
6.3. North America Home Fragrance Market, by Distribution Channel, 2016-2028(US$ Bn)
6.3.1. Overview
6.3.2. Supermarkets & Hypermarkets
6.3.3. Convenience Stores
6.3.4. Online
6.3.5. Others

7. Europe
7.1. Europe Home Fragrance Market, by Country, 2016-2028(US$ Bn)
7.1.1. UK
7.1.2. France
7.1.3. Germany
7.1.4. Italy
7.1.5. Russia
7.1.6. Ukraine
7.1.7. Spain
7.1.8. Belgium
7.1.9. Netherland
7.1.10. Austria
7.1.11. Sweden
7.1.12. Poland
7.1.13. Denmark
7.1.14. Switzerland
7.1.15. Rest of Europe
7.2. Europe Home Fragrance Market, by Type, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Sprays
7.2.3. Diffusers
7.2.4. Candles
7.2.5. Others
7.3. Europe Home Fragrance Market, by Distribution Channel, 2016-2028(US$ Bn)
7.3.1. Overview
7.3.2. Supermarkets & Hypermarkets
7.3.3. Convenience Stores
7.3.4. Online
7.3.5. Others

8. Asia Pacific
8.1. Asia Pacific Home Fragrance Market, by Country, 2016-2028(US$ Bn)
8.1.1. China
8.1.2. Japan
8.1.3. South Korea
8.1.4. India
8.1.5. Australia
8.1.6. New Zealand
8.1.7. Taiwan
8.1.8. Indonesia
8.1.9. Malaysia
8.1.10. Philippine
8.1.11. Rest of Asia Pacific
8.2. Asia Pacific Home Fragrance Market, by Type, 2016-2028(US$ Bn)
8.2.1. Overview
8.2.2. Sprays
8.2.3. Diffusers
8.2.4. Candles
8.2.5. Others
8.3. Asia Pacific Home Fragrance Market, by Distribution Channel, 2016-2028(US$ Bn)
8.3.1. Overview
8.3.2. Supermarkets & Hypermarkets
8.3.3. Convenience Stores
8.3.4. Online
8.3.5. Others

9. Latin America
9.1. Latin America Home Fragrance Market, by Country, 2016-2028(US$ Bn)
9.1.1. Brazil
9.1.2. Argentina
9.1.3. Peru
9.1.4. Chile
9.1.5. Colombia
9.1.6. Rest of Latin America
9.2. Latin America Home Fragrance Market, by Type, 2016-2028(US$ Bn)
9.2.1. Overview
9.2.2. Sprays
9.2.3. Diffusers
9.2.4. Candles
9.2.5. Others
9.3. Latin America Home Fragrance Market, by Distribution Channel, 2016-2028(US$ Bn)
9.3.1. Overview
9.3.2. Supermarkets & Hypermarkets
9.3.3. Convenience Stores
9.3.4. Online
9.3.5. Others

10. Middle East
10.1. Middle East Home Fragrance Market, by Country, 2016-2028(US$ Bn)
10.1.1. UAE
10.1.2. KSA
10.1.3. Israel
10.1.4. Turkey
10.1.5. Iran
10.1.6. Rest of Middle East
10.2. Middle East Home Fragrance Market, by Type, 2016-2028(US$ Bn)
10.2.1. Overview
10.2.2. Sprays
10.2.3. Diffusers
10.2.4. Candles
10.2.5. Others
10.3. Middle East Home Fragrance Market, by Distribution Channel, 2016-2028(US$ Bn)
10.3.1. Overview
10.3.2. Supermarkets & Hypermarkets
10.3.3. Convenience Stores
10.3.4. Online
10.3.5. Others

11. Africa
11.1. Africa Home Fragrance Market, by Country, 2016-2028(US$ Bn)
11.1.1. South Africa
11.1.2. Egypt
11.1.3. Nigeria
11.1.4. Rest of Africa
11.2. Africa Home Fragrance Market, by Type, 2016-2028(US$ Bn)
11.2.1. Overview
11.2.2. Sprays
11.2.3. Diffusers
11.2.4. Candles
11.2.5. Others
11.3. Africa Home Fragrance Market, by Distribution Channel, 2016-2028(US$ Bn)
11.3.1. Overview
11.3.2. Supermarkets & Hypermarkets
11.3.3. Convenience Stores
11.3.4. Online
11.3.5. Others

12. Global
12.1. Global Home Fragrance Market, by Type, 2016-2028(US$ Bn)
12.1.1. Overview
12.1.2. Sprays
12.1.3. Diffusers
12.1.4. Candles
12.1.5. Others
12.2. Global Home Fragrance Market, by Distribution Channel, 2016-2028(US$ Bn)
12.2.1. Overview
12.2.2. Supermarkets & Hypermarkets
12.2.3. Convenience Stores
12.2.4. Online
12.2.5. Others

13. Company Profiles
13.1. P & G
13.2. Reckitt Benckister
13.3. S. C. Johnson & Son, Inc.
13.4. Scent Air,
13.5. Seda France, Inc
13.6. Newell Brands
13.7. 3M company
13.8. Esteban Paris
13.9. Henkel
13.10. Others

List of Figures

FIG. 1 Global Home Fragrance Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Home Fragrance Market Segmentation
FIG. 4 Global Home Fragrance Market, by Type, 2019 (US$ Bn)
FIG. 5 Global Home Fragrance Market, by Distribution Channel, 2021 (US$ Bn)
FIG. 6 Global Home Fragrance Market, by Geography, 2021 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Geography, 2021
FIG. 8 Global Market Positioning of Key Home Fragrance Market Manufacturers, 2019
FIG. 9 Global Home Fragrance Market Value Contribution, By Type, 2021 & 2028 (Value %)
FIG. 10 Global Home Fragrance Market, by Sprays, Value, 2016-2028 (US$ Bn)
FIG. 11 Global Home Fragrance Market, by Diffusers, Value, 2016-2028 (US$ Bn)
FIG. 12 Global Home Fragrance Market, by Candles, Value, 2016-2028 (US$ Bn)
FIG. 13 Global Home Fragrance Market, by Others, Value, 2016-2028 (US$ Bn)
FIG. 14 Global Home Fragrance Market Value Contribution, By Distribution Channel, 2021 & 2028 (Value %)
FIG. 15 Global Home Fragrance Market, by Supermarkets & Hypermarkets, Value, 2016-2028 (US$ Bn)
FIG. 16 Global Home Fragrance Market, by Convenience Stores, Value, 2016-2028 (US$ Bn)
FIG. 17 Global Home Fragrance Market, by Online , Value, 2016-2028 (US$ Bn)
FIG. 18 U.S. Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 19 Rest of North America Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 20 U.K. Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 21 Germany Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 22 France Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 23 Italy Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 24 Spain Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 25 Russia Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 26 BENELUX Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 27 Poland Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 28 Austria Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 29 Rest of Europe Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 30 Japan Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 31 China Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 32 India Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 33 South Korea Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 34 Australia Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 35 Southeast Asia Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 36 Rest of Asia Pacific Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 37 Middle East & Africa Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 38 South Africa Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 39 Nigeria Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 40 Egypt Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 41 GCC Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 42 Israel Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 43 Latin America Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 44 Mechanicalzil Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 45 Argentina Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 46 Colombia Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 47 Peru Home Fragrance Market, 2016-2028 (US$ Bn)
FIG. 48 Chile Home Fragrance Market, 2016-2028 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Home Fragrance Market
TABLE 2 Global Home Fragrance Market, by Type, 2016-2028 (US$ Bn)
TABLE 3 Global Home Fragrance Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 4 Global Home Fragrance Market, by Geography, 2016-2028 (US$ Bn)
TABLE 5 North America Home Fragrance Market, by Type, 2016-2028 (US$ Bn)
TABLE 6 North America Home Fragrance Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 7 North America Home Fragrance Market, by Country, 2016-2028 (US$ Bn)
TABLE 8 Europe Home Fragrance Market, by Type, 2016-2028 (US$ Bn)
TABLE 9 Europe Home Fragrance Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 10 Europe Home Fragrance Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 11 Asia Pacific Home Fragrance Market, by Type, 2016-2028 (US$ Bn)
TABLE 12 Asia Pacific Home Fragrance Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 13 Asia Pacific Home Fragrance Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 14 Latin America Home Fragrance Market, by Type, 2016-2028 (US$ Bn)
TABLE 15 Latin America Home Fragrance Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 16 Latin America Home Fragrance Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 17 Middle East Home Fragrance Market, by Type, 2016-2028 (US$ Bn)
TABLE 18 Middle East Home Fragrance Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 19 Middle East Home Fragrance Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 20 Africa Home Fragrance Market, by Type, 2016-2028 (US$ Bn)
TABLE 21 Africa Home Fragrance Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 22 Africa Home Fragrance Market, by Country/Region, 2016-2028 (US$ Bn)

Frequently Asked Questions:

Which is the leading market for Home Fragrance?

Europe accounted for the highest share in the global Home Fragrance market in terms of value as well as volume.

What are the key drivers for the growth of the Home Fragrance market?

Changing consumer preferences for pleasant aromas in their surroundings is a critical factor. Rapid innovation in home care products and rising demand for customized scented candles, particularly during festivals, are the major factors driving the market’s growth.

Which is the major segment in Home Fragrance Market by Product?

In terms of revenue share, candles dominated the market in 2021. Additionally, the spray is anticipated to increase most quickly.

Which is the major segment in Home Fragrance Market by Distribution Channel?

Supermarkets & Hypermarkets held a sizable portion of the global market in 2021, and it is anticipated that they would maintain their dominance throughout the projection period.

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