Household Cleaners Market By Type (Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner, Specialty Cleaners, Bleaches, Other) By Ingredient (Surfactants, Builders, Solvents, Antimicrobials, Others) By Application (Kitchen Cleaners, Bathroom Cleaners, Fabric Care, Floor Cleaners) By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, Other) - Growth, Future Prospects And Competitive Analysis 2016 – 2028

What is the Price Trends for Household Cleaners Market?

In 2020, the average consumer unit expenditure on laundry and cleaning goods in the United States was 170.28 USD. In comparison, the average expenditure on laundry and cleaning products in the country in 2014 was 147.55 US dollars per consumer unit. The present solvent and resin (used to manufacture polymers) scarcity is impacting cleaning product production, as these are crucial constituents in many formulations and cleaning solutions. Labor will also play a role in rising cleaning expenses. Though the market will eventually adjust, the voter-approved minimum wage rises will raise labor costs. Thus the price of cleaning supplies will increase in the coming years.

What is the Market Size of Household Cleaners Market in term of value?

Global Household Cleaners Market is projected to increase at a significant CAGR of 4.2 % in the coming years. In 2021, the global Household Cleaners Market was valued at USD 229.4 billion and is projected to reach at value of USD 293.6 billion by 2028. The demand for Household Cleaners Market is projected to increase substantially in the coming years and is presumed to generate revenue opportunity for the key industry players that worth USD 2 trillion during the forecast period between 2022 and 2028.


Why the Demand for Organic Household Cleaners Rising?

The widespread use of conventional household cleaning chemicals, such as floor, fabric, and glass cleaners, has increased the occurrence of many chronic diseases. Rising health and hygiene awareness, combined with environmental consequences associated with toxic chemicals found in cleaning products, is expected to be a key factor driving market expansion throughout the forecast period. The Organic Household Cleaners goods are made from natural materials such as vinegar, natural salt, essential oils, and baking soda, limiting hazardous product mixing in the open environment. Furthermore, these products are considered skin-friendly by nature, which has increased their application in a variety of areas.

Interesting Facts about Household Cleaners Industry

  • The top 5 countries for Cleaning Products exports are Germany, United States, China, France, and Italy.
  • The top 5 countries for Cleaning Products imports are India, Australia, Vietnam, UK, and Kenya.
  • One of the primary factors expected to fuel the household cleaner’s market growth rate is the increased worry about bacteria, germs, and allergies in the home.
  • The cheap availability of substitutes, as well as increased awareness about the harmful and dangerous compounds in these cleaners, are projected to be important limiting factors in the household cleansers industry.
  • Asia-Pacific is predicted to grow at a large rate during the forecast period because of fast changes in living standards and rising urbanization in developing nations such as India and China.
  • Surface cleaners are expected to rise at the quickest rate during the projection period. The growth of these categories in the market for household cleaning products is driven by a unique combination of durability and performance.

Who are the Top 10 players/companies in the Household Cleaners Market in terms of value and volume?

The key players in the global Household Cleaners Market in terms of value and volume include Church & Dwight Co. Inc., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Corp., Colgate-Palmolive Co., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., Bombril S.A., The Clorox Co., The Procter & Gamble Co., and Unilever. These key players are concentrating on new product developments as well as technological innovation to enhance their production of Household Cleaners to gain competitive market share at a global level. Moreover, some regional and country-level players are also investing heavily to expand their product portfolio and enhance their sales. For instance, in November 2020, Emami Limited announced the debut of its 'Emasol' range of goods into the Indian market's home hygiene segment. The disinfecting floor, toilet, and bathroom cleaners, as well as an 'antibacterial' dish wash gel and an all-purpose sanitizer, were unveiled by the business. For instance, in February 2020, Procter & Gamble (P&G), the maker of household names like Bounty, Charmin, and Febreze, introduced Microban 24, a new line of antibacterial cleaning products. Microban 24 comes in three varieties: a sanitizing spray, a multi-purpose cleaner, and a bathroom cleaner in both Fresh Scent and Citrus Scent.

Who are the Top 10 Countries in the Household Cleaners Market?

In the global Household Cleaners Market, the major countries are the US, China, India, Australia, Vietnam, Germany, UK, France, Brazil, and Italy. Within the Asia Pacific, India will emerge as one of the leading nations in the forecast period. One of the key factors boosting the market for household cleaners in India is rising consumer awareness about household cleaning and hygiene. In keeping with this, rising levels of urbanization, combined with rising consumer living standards, are driving up product demand. Furthermore, increased product availability and the rise of organized retail establishments, particularly in tier 2 and tier 3 cities, are increasing home cleaner sales in the country. Furthermore, the Indian government's development of various awareness initiatives stressing the need for adequate hygiene and cleanliness in residential and commercial areas is functioning as a significant growth-inducing factor.

Which is the Key Type in the Household Cleaners Market?

The key type of Household Cleaners Market includes Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner, Specialty Cleaners, Bleaches, and Other. Surface cleaners are a continually rising market, driven by increased household spending and consumer emphasis on healthier lives. With the emergence of smart drop technologies designed exclusively to preserve specialized surfaces, specialized surface cleaners such as glass, mirrored, stainless, and wood may now be cleaned. Liquid cleaners, which consist of a suspension of solid abrasive particles in a thicker liquid matrix, are now available in a variety of configurations, including trigger sprays, aerosol cans, and pump-actuated bottles. Toilet and surface cleansers are also becoming more inventive in terms of packaging, quality, cost, and fragrance. Customers nowadays want eco-friendly toilet care products with natural and refreshing smells.

What are the Major Driving Factors for Household Cleaners Market?

Consumer awareness of household cleaning goods has increased, resulting in a rise in high-quality products. Rising demand for environmentally friendly and sustainable household products is also boosting market expansion. Significant infrastructure development, leading to an increase in the number of residential projects, is expected to drive the market further, along with increased urbanization, rising disposable incomes, and changing consumer lifestyles. The easy availability of home cleansers, combined with a variety of variations including distinct smells, is also expected to drive market growth.

What are the Major Restraints for Household Cleaners Market?

The chemicals used in household cleaners can be toxic and have a variety of side effects, which can cause allergic reactions or other skin problems, limiting the growth of household cleaners. Furthermore, the significant fragmentation of household cleaning products is projected to stymie the market's expansion. Small and medium-sized manufacturers are finding it challenging to keep up with changing trends due to changing consumer preferences. The cheap availability of substitutes, as well as increased awareness about the harmful and dangerous compounds in these cleaners, are projected to be important limiting factors in the household cleansers industry. As a result, these constraints, taken together, limit market expansion.

Which Region Dominated the World Household Cleaners Market?

Asia Pacific has the largest market share in the world. This is owing to the region's high population and rising disposable incomes of the working population. China is the leading producer in the Asia Pacific, followed by Japan and India. As the emphasis on cleanliness and hygiene grows, major and domestic manufacturers are developing new products to suit the massive demand from nations such as China, Japan, and India. Furthermore, government initiatives like India's Swachh Bharat Abhiyan, among others, are expected to increase product sales in this region. Consumers in the region are well aware of the environmental risks associated with the use of hazardous chemicals and are more willing to choose natural cleaning products. As a result, local manufacturers are offering new bio-friendly products in order to capitalize on growth prospects in rising nations.

North America has a significant market share because of the region's numerous cleaning product manufacturers. Adoption of a healthy lifestyle, along with an increased concern for hygiene, has been a key driver for the household cleaning market in North American countries such as the United States and Canada in recent years. Rising environmental concerns have increased the demand for effective and safe homecare solutions in the region. To boost their exposure and reachability in the region analyzed, the main market players are also leveraging online platforms optimally by selling their items through their website as well as listing the products on major social media websites.

Segmentation of Global Household Cleaners Market-

Household Cleaners Market- By Type

  • Surface Cleaner
  • Glass Cleaner
  • Toilet Bowl Cleaner
  • Specialty Cleaners
  • Bleaches
  • Other

Household Cleaners Market- By Ingredient

  • Surfactants
  • Builders
  • Solvents
  • Antimicrobials
  • Others

Household Cleaners Market- By Application

  • Kitchen Cleaners
  • Bathroom Cleaners
  • Fabric Care
  • Floor Cleaners

Household Cleaners Market- By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail Stores
  • Other

Frequently asked questions about the Global Household Cleaners Industry

As people got more mindful of sanitary living and house cleaning, the COVID-19 positively increased the market. The unexpected surge in demand for household cleaning goods caused a supply shortage, and several manufacturers raised manufacturing capacity to fulfil consumer demands.

Asia Pacific has the largest market share in the world. This is owing to the region's high population and rising disposable incomes of the working population.

Increased household hygiene awareness has become a crucial element driving the growth of the global household cleaner industry.

Surface cleaners are a continually rising market, driven by increased household spending and consumer emphasis on healthier lives.

Convenience stores should see improved sales as a result of the benefits of speedy product return without wait, tailored product selection experience, and personalised advice from staff, which will enhance the market share of domestic cleaning products.

Household Cleaners Market Scope

Report Attribute Details
Market Value in 2021 USD 229.4 billion
Market Value in 2028 USD 293.6 billion
CAGR 4.2 %
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Jul 2022
Category:  Consumer Goods
Report ID:   58419
Report Format:   PDF
Pages:   210
Rating:    4.8 (56)
Delivery Time: 24 Hours to 48 Hours   
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