Home / Consumer Goods / Household Cleaners Market By Product Type (Specialty Household Cleaners, Surface Household Cleaners, Bleaching), By Application (Room Floor Cleaning, Kitchen Floor Cleaning, Bathroom & Toilet Floor Cleaning, Fabric Care) - Growth, Future Prospects And Competitive Analysis 2015 - 2025

Household Cleaners Market By Product Type (Specialty Household Cleaners, Surface Household Cleaners, Bleaching), By Application (Room Floor Cleaning, Kitchen Floor Cleaning, Bathroom & Toilet Floor Cleaning, Fabric Care) - Growth, Future Prospects And Competitive Analysis 2015 - 2025

Published: Apr 2017 | Report Code: 58419-04-17

Initiatives taken by the governments across the globe (ex- Swachh Bharat in India), aiming towards a cleanliness coupled with promotional activities by the home care companies has augmented the awareness of home care products among consumers. In addition, infrastructural development and increased discretionary household expenditure is expected to have positive impact on the market growth during the forecast period 2017 - 2025. These factors are expected to contribute towards a compounded annual growth rate (CAGR) of 4.2% during the forecast period.

Household Cleaners Market

1.1    Market Scope and Segmentation

This report analyzes the global household cleaners market in terms of product type, application, and geographical distribution. On the basis of product type, the market is segmented into specialty household cleaners, surface household cleaners, and bleaches. Similarly, on the basis of application, the global household cleaners market is further classified into room floor cleaning, kitchen cleaning, bathroom and toilet cleaning, and fabric care among others. The geographical distribution of the global household equipment market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

1.2    Report Description

Purpose of the Report

The purpose of this strategic research study titled “Global Household Cleaners Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2025” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global Household Cleaners market.

1.2.1   Target Audience

  • Industry Investors
  • Household Cleaning Product Manufacturers
  • Distributors and Retailers
  • End-users

1.2.2   USP and Key Offerings

The report titled “Global Household Cleaners Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2025” offers strategic insights into the global Household Cleaners market along with the market size and estimates for the duration 2015 to 2025. The said research study covers in-depth analysis of multiple market segments based on mode of transportation, Household Cleaners model, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the key industry participants, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:

  • An overview of the global Household Cleaners industry
  • Current and future market trends to justify the forthcoming attractive sub-markets within the global household cleaners market
  • Qualitative assessment tools such as market drivers, challenges and future prospects, value chain, and attractive investment proposition.
  • Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics.
  • A general overview of the industry structure
  • Company profiles highlighting key information about the major players operating in the global household cleaners market
  • Market competition scrutiny tools such as market share analysis, fractal map, etc.
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global household cleaners market, offering market size and estimates for the period from 2015 to 2025, keeping in mind the above mentioned factors.

1. Preface
1.1. Report Scope and Description
1.2. Research Methodology
1.2.1. Phase I-Secondary Research
1.2.2. Phase II-Primary Research
1.2.3. Phase II-Expert Panel Review
1.2.4. Assumptions
1.2.5. Approach Adopted

2. Executive Summary
2.1. Global Household Cleaners Market Snapshot

3. Global Household Cleaners Market Analysis
3.1. Global Household Cleaners Market Overview
3.2. Market Inclination Insights
3.2.1. Recent Trends
3.2.2. Future Outlook
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Challenges
3.4. See-Saw Analysis
3.5. Value Chain Analysis
3.6. Attractive Investment Proposition
3.7. Market Positioning of Key Industry Participants
3.7.1. Major Strategies Adopted
3.7.2. Analyst Recommendations

4. Global Household Cleaners Market Revenue, By Product Type , 2015 – 2025 (US$ Bn)
4.1. Market Analysis
4.2. Specialty Household Cleaners
4.3. Surface Household Cleaners
4.4. Bleaching

5. Global Household Cleaners Market Revenue, By Application , 2015 – 2025 (US$ Bn)
5.1. Market Analysis
5.2. Room Floor Cleaning
5.3. Kitchen Floor Cleaning
5.4. Bathroom & Toilet Floor Cleaning
5.5. Fabric Care
5.6. Others

6. North America Household Cleaners Market Analysis, 2015 – 2025 (US$ Bn)
6.1. North America Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
6.1.1. Specialty Household Cleaners
6.1.2. Surface Household Cleaners
6.1.3. Bleaching
6.2. North America Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
6.2.1. Room Floor Cleaning
6.2.2. Kitchen Floor Cleaning
6.2.3. Bathroom & Toilet Floor Cleaning
6.2.4. Fabric Care
6.2.5. Others
6.3. North America Household Cleaners Market Revenue, By Country, 2015 – 2025 (US$ Bn)
6.3.1. U.S.
6.3.1.1. U.S. Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
6.3.1.2. U.S. Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
6.3.2. Canada
6.3.2.1. Canada Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
6.3.2.2. Canada Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)

7. Europe Household Cleaners Market Analysis, 2015 – 2025 (US$ Bn)
7.1. Europe Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
7.1.1. Specialty Household Cleaners
7.1.2. Surface Household Cleaners
7.1.3. Bleaching
7.2. Europe Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
7.2.1. Room Floor Cleaning
7.2.2. Kitchen Floor Cleaning
7.2.3. Bathroom & Toilet Floor Cleaning
7.2.4. Fabric Care
7.2.5. Others
7.3. Europe Household Cleaners Market Revenue, By Region, 2015 – 2025 (US$ Bn)
7.3.1. U.K.
7.3.1.1. U.K. Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
7.3.1.2. U.K. Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
7.3.2. Germany
7.3.2.1. Germany Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
7.3.2.2. Germany Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
7.3.3. France
7.3.3.1. France Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
7.3.3.2. France Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
7.3.4. Rest of Europe
7.3.4.1. Rest of Europe Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
7.3.4.2. Rest of Europe Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)

8. Asia Pacific Household Cleaners Market Analysis, 2015 – 2025 (US$ Bn)
8.1. Asia Pacific Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
8.1.1. Specialty Household Cleaners
8.1.2. Surface Household Cleaners
8.1.3. Bleaching
8.2. Asia Pacific Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
8.2.1. Room Floor Cleaning
8.2.2. Kitchen Floor Cleaning
8.2.3. Bathroom & Toilet Floor Cleaning
8.2.4. Fabric Care
8.2.5. Others
8.3. Asia Pacific Household Cleaners Market Revenue, By Country, 2015 – 2025 (US$ Bn)
8.3.1. Japan
8.3.1.1. Japan Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
8.3.1.2. Japan Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
8.3.2. China
8.3.2.1. China Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
8.3.2.2. China Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
8.3.3. India
8.3.3.1. India Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
8.3.3.2. India Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
8.3.4. Rest of Asia Pacific
8.3.4.1. Rest of Asia Pacific Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
8.3.4.2. Rest of Asia Pacific Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)

9. Rest of World Household Cleaners Market Analysis, 2015 – 2025 (US$ Bn)
9.1. Rest of World Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
9.1.1. Specialty Household Cleaners
9.1.2. Surface Household Cleaners
9.1.3. Bleaching
9.2. Rest of World Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
9.2.1. Room Floor Cleaning
9.2.2. Kitchen Floor Cleaning
9.2.3. Bathroom & Toilet Floor Cleaning
9.2.4. Fabric Care
9.2.5. Others
9.3. Rest of World Household Cleaners Market Revenue, By Region, 2015 – 2025 (US$ Bn)
9.3.1. Latin America
9.3.1.1. Latin America Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
9.3.1.2. Latin America Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)
9.3.2. Middle-East and Africa
9.3.2.1. Middle-East and Africa Household Cleaners Market Revenue, By Product Type, 2015 – 2025 (US$ Bn)
9.3.2.2. Middle-East and Africa Household Cleaners Market Revenue, By Application, 2015 – 2025 (US$ Bn)

10. Company Profiles
10.1. Bombril S.A.
10.2. Colgate Palmolive
10.3. Church & Dwight Co., Inc.
10.4. Godrej Consumer Products
10.5. Henkel AG & Company, KGaA
10.6. Kao Corporation
10.7. McBride
10.8. Reckitt Benckiser Group Plc
10.9. Unilever
10.10. SC Johnson & Son

List Of Table : 

TABLE 1 Market Snapshot: Global Household Cleaners Market
TABLE 2 Evolution of Household Cleaners
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Restraints
TABLE 5 North America Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 6 North America Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 7 North America Household Cleaners Market Revenue, By Country, 2015 - 2025 (US$ Bn)
TABLE 8 U.S. Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 9 U.S. Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 10 Canada Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 11 Canada Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 12 Europe Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 13 Europe Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 14 Europe Household Cleaners Market Revenue, By Country, 2015 - 2025 (US$ Bn)
TABLE 15 U.K. Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 16 U.K. Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 17 France Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 18 France Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 19 Germany Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 20 Germany Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE21 Rest of Europe Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 22 Rest of Europe Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 23 Asia Pacific Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 24 Asia Pacific Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 24 Asia Pacific Household Cleaners Market Revenue, By Country, 2015 - 2025 (US$ Bn)
TABLE 25 China Household Cleaners Market Revenue, By Product Type, 2015- 2025 (US$ Bn)
TABLE 26 China Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 27 Japan Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 28 Japan Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 29 India Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 30 India Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 31 Rest of Asia Pacific Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 32 Rest of Asia Pacifc Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 33 Rest of World Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 34 Rest of World Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 35 Rest of World Household Cleaners Market Revenue, By Region, 2015 - 2025 (US$ Bn)
TABLE 36 Latin America Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 37 Latin America Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)
TABLE 38 Middle-East and Africa Household Cleaners Market Revenue, By Product Type, 2015 - 2025 (US$ Bn)
TABLE 39 Middle-East Household Cleaners Market Revenue, By Application, 2015 - 2025 (US$ Bn)

List Of Figure : 

FIG. 1 Global Household Cleaners: Market Segmentation
FIG. 2 Global Household Cleaners Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Household Cleaners Market, By Product Type, 2015 (US$ Bn)
FIG. 5 Global Household Cleaners Market, By Application, 2015 (US$ Bn)
FIG. 6 Global Household Cleaners Market, By Geography, 2015 (US$ Bn)
FIG. 7 Global Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn and % Y-o-Y)
FIG. 8 See-Saw Analysis : Global Household Cleaners Market
FIG. 9 Value Chain Analysis: Global Household Cleaners Industry
FIG. 10 Market Positioning of Key Industry Participants, 2015
FIG. 11 Global Household Cleaners Market Revenue Contribution, By Product Type, 2016 & 2025 (Value %)
FIG. 12 Global Specialty Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 13 Global Surface Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 14 Global Bleaching Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 15 Global Household Cleaners Market Revenue Contribution, By Application, 2015 & 2025 (Value %)
FIG. 16 Global Room Floor Cleaning Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 17 Global Kitchen Floor Cleaning Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 18 Global Bathroom & Toilet Floor Cleaning Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 19 Global Fabric Care Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn)

FIG. 20 Global Other Applications Market Revenue and Growth, 2015 - 2025, (US$ Bn)
FIG. 21 North America Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn) (Y-o-Y %)
FIG. 22 Europe Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn) (Y-o-Y %)
FIG. 23 Asia Pacific Household Cleaners Market Revenue and Growth, 2015 - 2025, (US$ Bn) (Y-o-Y %)
FIG. 24 RoW Household Cleaners Market Revenue and Growth, 2015– 2025, (US$ Bn) (Y-o-Y %)

Based on product type, the global household cleaners market is categorized into following segments:

  • Surface Cleaners
  • Specialty Cleaners
  • Bleaches

The contribution of these product segments to the global household cleaners market in 2015 and 2025 is as shown in the figure below

Household Cleaners Market

Recovery in both residential and non residential construction sectors coupled with financial stability post economic recession is expected to trigger the demand for household cleaners across all product segments. As of 2015, specialty household cleaners accounted for majority of the market revenue share. Specialty cleaners acquired around two-third of the global market revenue share in the same year. The trend shall prolong and the segment is presumed to retain its leading position by 2025. The growth in this segment can be majorly credited to tightening sanitation standards, especially in emerging economies. While surface household cleaners are presumed to exhibit sturdy growth in demand, bleaches will grow at comparatively sluggish growth during the forecast period. The sluggish growth is majorly owing to unsafe ingredients used in bleaches which have side effects on the skin.

On the basis of geography, the global household cleaners market is segmented into following regions and countries.

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • United Kingdom
    • France
    • Germany
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Rest of Asia Pacific
  • Rest of the World
    • Latin America
    • Middle East and Africa

The contribution of these regions (North America, Europe, Asia Pacific, and RoW) to the global household cleaners market in 2015 is as shown in the figure below.

Household Cleaners Market

As of 2015, North America comprising the United States and Canada represented the largest household cleaners market followed by Europe and Asia Pacific. The region accounted for around one-third of the global market revenue in the same year. Although the region has witnessed slow growth over the last few years, with financial markets showing signs of recovery, residential construction projects in the region are expected to increase. This, coupled with improving discretionary incomes of people is expected to drive market demand in North America. Asia Pacific region, especially China and India uphold huge growth potential given the rising population, improving standard of life, and rising real estate residential projects in the region.

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