The global market for children’s food supplements is experiencing substantial growth due to increased awareness about the importance of proper nutrition for children and a rise in cases of deficiencies and malnutrition. The market is expected to expand at a compound annual growth rate (CAGR) of approximately 6.7% from 2022 to 2030.
Multivitamins and probiotics are the most popular products in this market, accounting for a significant share of sales. Companies are focusing on new product development, mergers, acquisitions, and partnerships to strengthen their market positions.
The market faces challenges such as a lack of parental awareness, the prevalence of childhood obesity, and the consumption of high-calorie, low-nutrient foods by children. Governmental responses to these health concerns and regulatory gaps also pose obstacles to market growth.
North America held the largest revenue share in 2021, with the Asia Pacific market expected to register the fastest growth over the forecast period. This growth in Asia Pacific is attributed to factors like rising government initiatives, increasing disposable incomes, and rapid urbanization.