1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation
2. Executive Summary
2.1. Market Snapshot: Global Handheld Massagers Market
2.2. Global Handheld Massagers Market, By Type
2.3. Global Handheld Massagers Market, By Application
2.4. Global Handheld Massagers Market, By Region
3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Handheld Massagers Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Market Drivers
3.2.3. Market Restraints
3.2.4. Market Opportunities
3.2.5. Major Industry Challenges
3.3. Attractive Investment Proposition,2021
3.3.1. Type
3.3.2. Application
3.3.3. Geography
4. Premium Insights
4.1. STAR (Situation, Task, Action, Results) Analysis
4.2. Porter’s Five Forces Analysis
4.2.1. Threat of New Entrants
4.2.2. Bargaining Power of Buyers/Consumers
4.2.3. Bargaining Power of Suppliers
4.2.4. Threat of Substitute Types
4.2.5. Intensity of Competitive Rivalry
4.3. Value Chain Analysis
4.4. Technology Analysis
4.5. Marketing Strategy Analysis
4.5.1. Direct Marketing
4.5.2. Indirect Marketing
4.5.3. Marketing Channel Development Trend
5. Market Positioning of Key Players, 2021
5.1. Company market share of key players, 2021
5.2. Competitive Benchmarking
5.3. Market Positioning of Key Vendors
5.4. Geographical Presence Analysis
5.5. Major Strategies Adopted by Key Players
5.5.1. Key Strategies Analysis
5.5.2. Mergers and Acquisitions
5.5.3. Partnerships
5.5.4. Product Launch
5.5.5. Geographical Expansion
5.5.6. Others
6. COVID 19 Impact Analysis
6.1. Global Handheld Massagers Market Pre Vs Post COVID 19, 2019 – 2028
6.2. Impact on Import & Export
6.3. Impact on Demand & Supply
7. Global Handheld Massagers Market
7.1. Global Handheld Massagers Market, by Type, 2016-2028(US$ Bn)
7.1.1. Overview
7.1.2. Global Handheld Massagers Market, By Type, 2021 vs 2028 (in%)
7.1.3. Global Handheld Massagers Market, By Arm and Shoulders massages, 2016-2028 (US$ Bn)
7.1.4. Global Handheld Massagers Market, By Waist, 2016-2028 (US$ Bn)
7.1.5. Global Handheld Massagers Market, By Back massage, 2016-2028 (US$ Bn)
7.1.6. Global Handheld Massagers Market, By Thigh and Feet massage, 2016-2028 (US$ Bn)
7.2. Global Handheld Massagers Market, by Application, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Global Handheld Massagers Market, By Application, 2021 vs 2028 (in%)
7.2.3. Global Handheld Massagers Market, By Home, 2016-2028 (US$ Bn)
7.2.4. Global Handheld Massagers Market, By Office, 2016-2028
7.2.5. Global Handheld Massagers Market, By Other, 2016-2028
8. North America Handheld Massagers Market Analysis
8.1. North America Handheld Massagers Market, by Type, 2016-2028(US$ Bn)
8.1.1. Overview
8.1.2. SRC Analysis
8.2. North America Handheld Massagers Market, by Application, 2016-2028(US$ Bn)
8.2.1. Overview
8.2.2. SRC Analysis
8.3. North America Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
8.3.1. U.S.
8.3.1.1. U.S. Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.3.1.2. U.S. Handheld Massagers, By Type, 2016-2028 (US$ Bn)
8.3.1.3. U.S. Handheld Massagers, By Application, 2016-2028 (US$ Bn)
8.3.2. Canada
8.3.2.1. Canada Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.3.2.2. Canada Handheld Massagers, By Type, 2016-2028 (US$ Bn)
8.3.2.3. Canada Handheld Massagers, By Application, 2016-2028 (US$ Bn)
9. Europe Handheld Massagers Market Analysis
9.1. Europe Handheld Massagers Market, by Type, 2016-2028(US$ Bn)
9.1.1. Overview
9.1.2. SRC Analysis
9.2. Europe Handheld Massagers Market, by Application, 2016-2028(US$ Bn)
9.2.1. Overview
9.2.2. SRC Analysis
9.3. Europe Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
9.3.1. Germany
9.3.1.1. Germany Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.1.2. Germany Handheld Massagers, By Type, 2016-2028 (US$ Bn)
9.3.1.3. Germany Handheld Massagers, By Application, 2016-2028 (US$ Bn)
9.3.2. France
9.3.2.1. France Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.2.2. France Handheld Massagers, By Type, 2016-2028 (US$ Bn)
9.3.2.3. France Handheld Massagers, By Application, 2016-2028 (US$ Bn)
9.3.3. UK
9.3.3.1. UK Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.3.2. UK Handheld Massagers, By Type, 2016-2028 (US$ Bn)
9.3.3.3. UK Handheld Massagers, By Application, 2016-2028 (US$ Bn)
9.3.4. Italy
9.3.4.1. Italy Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.4.2. Italy Handheld Massagers, By Type, 2016-2028 (US$ Bn)
9.3.4.3. Italy Handheld Massagers, By Application, 2016-2028 (US$ Bn)
9.3.5. Spain
9.3.5.1. Spain Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.5.2. Spain Handheld Massagers, By Type, 2016-2028 (US$ Bn)
9.3.5.3. Spain Handheld Massagers, By Application, 2016-2028 (US$ Bn)
9.3.6. Rest of Europe
9.3.6.1. Rest of Europe Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.6.2. Rest of Europe Handheld Massagers, By Type, 2016-2028 (US$ Bn)
9.3.6.3. Rest of Europe Handheld Massagers, By Application, 2016-2028 (US$ Bn)
10. Asia Pacific Handheld Massagers Market Analysis
10.1. Asia Pacific Handheld Massagers Market, by Type, 2016-2028(US$ Bn)
10.1.1. Overview
10.1.2. SRC Analysis
10.2. Asia Pacific Handheld Massagers Market, by Application, 2016-2028(US$ Bn)
10.2.1. Overview
10.2.2. SRC Analysis
10.3. Asia Pacific Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
10.3.1. China
10.3.1.1. China Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.1.2. China Handheld Massagers, By Type, 2016-2028 (US$ Bn)
10.3.1.3. China Handheld Massagers, By Application, 2016-2028 (US$ Bn)
10.3.2. Japan
10.3.2.1. Japan Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.2.2. Japan Handheld Massagers, By Type, 2016-2028 (US$ Bn)
10.3.2.3. Japan Handheld Massagers, By Application, 2016-2028 (US$ Bn)
10.3.3. India
10.3.3.1. India Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.3.2. India Handheld Massagers, By Type, 2016-2028 (US$ Bn)
10.3.3.3. India Handheld Massagers, By Application, 2016-2028 (US$ Bn)
10.3.4. South Korea
10.3.4.1. South Korea Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.4.2. South Korea Handheld Massagers, By Type, 2016-2028 (US$ Bn)
10.3.4.3. South Korea Handheld Massagers, By Application, 2016-2028 (US$ Bn)
10.3.4.4. (US$ Bn)
10.3.5. South-East Asia
10.3.5.1. South-East Asia Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.5.2. South-East Asia Handheld Massagers, By Type, 2016-2028 (US$ Bn)
10.3.5.3. South-East Asia Handheld Massagers, By Application, 2016-2028 (US$ Bn)
10.3.5.4. (US$ Bn)
10.3.6. Rest of Asia Pacific
10.3.6.1. Rest of Asia Pacific Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.6.2. Rest of Asia Pacific Handheld Massagers, By Type, 2016-2028 (US$ Bn)
10.3.6.3. Rest of Asia Pacific Handheld Massagers, By Application, 2016-2028 (US$ Bn)
11. Latin America Handheld Massagers Market Analysis
11.1. Latin America Handheld Massagers Market, by Type, 2016-2028(US$ Bn)
11.1.1. Overview
11.1.2. SRC Analysis
11.2. Latin America Handheld Massagers Market, by Application, 2016-2028(US$ Bn)
11.2.1. Overview
11.2.2. SRC Analysis
11.3. Latin America Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
11.3.1. Brazil
11.3.1.1. Brazil Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.1.2. Brazil Handheld Massagers, By Type, 2016-2028 (US$ Bn)
11.3.1.3. Brazil Handheld Massagers, By Application, 2016-2028 (US$ Bn)
11.3.2. Mexico
11.3.2.1. Mexico Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.2.2. Mexico Handheld Massagers, By Type, 2016-2028 (US$ Bn)
11.3.2.3. Mexico Handheld Massagers, By Application, 2016-2028 (US$ Bn)
11.3.3. Rest of Latin America
11.3.3.1. Rest of Latin America Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.3.2. Rest of Latin America Handheld Massagers, By Type, 2016-2028 (US$ Bn)
11.3.3.3. Rest of Latin America Handheld Massagers, By Application, 2016-2028 (US$ Bn)
12. Middle East and Africa Handheld Massagers Market Analysis
12.1. Middle East and Africa Handheld Massagers Market, by Type, 2016-2028(US$ Bn)
12.1.1. Overview
12.1.2. SRC Analysis
12.2. Middle East and Africa Handheld Massagers Market, by Application, 2016-2028(US$ Bn)
12.2.1. Overview
12.2.2. SRC Analysis
12.3. Middle East and Africa Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
12.3.1. GCC Countries
12.3.1.1. GCC Countries il Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
12.3.1.2. GCC Countries Handheld Massagers, By Type, 2016-2028 (US$ Bn)
12.3.1.3. GCC Countries Handheld Massagers, By Application, 2016-2028 (US$ Bn)
12.3.2. South Africa
12.3.2.1. South Africa Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
12.3.2.2. South Africa Handheld Massagers, By Type, 2016-2028 (US$ Bn)
12.3.2.3. South Africa Handheld Massagers, By Application, 2016-2028 (US$ Bn)
12.3.3. Rest of Middle East and Africa
12.3.3.1. Rest of Middle East and Africa Handheld Massagers Market Estimates and Forecast, 2016-2028 (US$ Bn)
12.3.3.2. Rest of Middle East and Africa Handheld Massagers, By Type, 2016-2028 (US$ Bn)
12.3.3.3. Rest of Middle East and Africa Handheld Massagers, By Application, 2016-2028 (US$ Bn)
13. Company Profiles
13.1. Kikkerland (US)
13.1.1. Company Overview
13.1.2. Products/Services Portfolio
13.1.3. Geographical Presence
13.1.4. Financial Summary
13.1.4.1. Market Revenue and Net Profit (2019-2021)
13.1.4.2. Business Segment Revenue Analysis
13.1.4.3. Geographical Revenue Analysis
13.2. Beurer (Germany)
13.3. Conair (US)
13.4. Panasonic (Japan)
13.5. Scholl (US)
13.6. Wahl (US)
13.7. Prospera (Israel)
13.8. HoMedics (US)
13.9. Genie (US)
13.10. Breo (US)
List of Figures
FIG. 1 Global Handheld Massagers Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Handheld Massagers Market Segmentation
FIG. 4 Global Handheld Massagers Market, by Type, 2021 (US$ Bn)
FIG. 5 Global Handheld Massagers Market, by Application, 2021 (US$ Bn)
FIG. 6 Global Handheld Massagers Market, by Geography, 2021 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Type, 2021
FIG. 8 Attractive Investment Proposition, by Application, 2021
FIG. 9 Attractive Investment Proposition, by Geography, 2021
FIG. 10 Global Market Share Analysis of Key Handheld Massagers Market Manufacturers, 2021
FIG. 11 Global Market Positioning of Key Handheld Massagers Market Manufacturers, 2021
FIG. 12 Global Handheld Massagers Market Value Contribution, By Type, 2021 & 2028 (Value %)
FIG. 13 Global Handheld Massagers Market, by Type, Value, 2016-2028 (US$ Bn)
FIG. 14 Global Handheld Massagers Market, by Arm and Shoulders massages, Value, 2016-2028 (US$ Bn)
FIG. 15 Global Handheld Massagers Market, by Waist, Value, 2016-2028 (US$ Bn)
FIG. 16 Global Handheld Massagers Market, by Back massage, Value, 2016-2028 (US$ Bn)
FIG. 17 Global Handheld Massagers Market, by Thigh and Feet massage, Value, 2016-2028 (US$ Bn)
FIG. 18 Global Handheld Massagers Market Value Contribution, By Application, 2021 & 2028 (Value %)
FIG. 19 Global Handheld Massagers Market, by Home, Value, 2016-2028 (US$ Bn)
FIG. 20 Global Handheld Massagers Market, by Office, Value, 2016-2028 (US$ Bn)
FIG. 21 Global Handheld Massagers Market, by Other, Value, 2016-2028 (US$ Bn)
FIG. 22 U.S. Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 23 Canada Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 24 Germany Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 25 France Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 26 U.K. Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 27 Italy Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 28 Spain Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 29 Rest of Europe Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 30 China Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 31 Japan Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 32 India Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 33 South Korea Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 34 Southeast Asia Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 35 Rest of Asia Pacific Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 36 Latin America Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 37 Brazil Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 38 Mexico Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 39 Rest of Latin America Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 40 Middle East & Africa Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 41 GCC Countries Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 42 South Africa Handheld Massagers Market, 2016-2028 (US$ Bn)
FIG. 43 Rest of Middle East and Africa Handheld Massagers Market, 2016-2028 (US$ Bn)
List of Tables
TABLE 1 Market Snapshot: Global Handheld Massagers Market
TABLE 2 Global Handheld Massagers Market, by Competitive Benchmarking, 2021
TABLE 3 Global Handheld Massagers Market, by Geographical Presence Analysis, 2021
TABLE 4 Global Handheld Massagers Market, by Key Strategies Analysis, 2021
TABLE 5 Global Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 6 Global Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 7 Global Handheld Massagers Market, by Geography, 2016-2028 (US$ Bn)
TABLE 8 North America Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 9 North America Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 10 North America Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
TABLE 11 US Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 12 US Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 13 Canada Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 14 Canada Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 15 Europe Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 16 Europe Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 17 Europe Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
TABLE 18 Germany Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 19 Germany Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 20 France Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 21 France Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 22 UK Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 23 UK Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 24 Italy Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 25 Italy Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 26 Spain Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 27 Spain Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 28 Rest of Europe Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 29 Rest of Europe Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 30 Asia Pacific Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 31 Asia Pacific Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 32 Asia Pacific Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
TABLE 33 China Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 34 China Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 35 Japan Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 36 Japan Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 37 India Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 38 India Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 39 South Korea Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 40 South Korea Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 41 South East Asia Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 42 South East Asia Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 43 Rest of Asia Pacific Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 44 Rest of Asia Pacific Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 45 Latin America Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 46 Latin America Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 47 Latin America Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
TABLE 48 Brazil Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 49 Brazil Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 50 Mexico Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 51 Mexico Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 52 Rest of Latin America Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 53 Rest of Latin America Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 54 Middle East and Africa Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 55 Middle East and Africa Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 56 Middle East and Africa Handheld Massagers Market, by Country, 2016-2028 (US$ Bn)
TABLE 57 GCC Countries Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 58 GCC Countries Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 59 South Africa Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 60 South Africa Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)
TABLE 61 Rest of Middle East and Africa Handheld Massagers Market, by Type, 2016-2028 (US$ Bn)
TABLE 62 Rest of Middle East and Africa Handheld Massagers Market, by Application, 2016-2028 (US$ Bn)