Handheld Massagers Market By type (Arm and Shoulders massage, Waist, Back massage, Thigh, Feet massage) By application (Home, Office, Other) - Growth, Future Prospects & Competitive Analysis, 2016 - 2028

Key Highlights of the report

How are the major segments performing in the handheld massagers market?

  • In 2021, the arm and shoulders massage segment accounted for the highest market share because it relaxes, reduces muscle tension, and reduces stress.
  • In 2021, the home segment was anticipated to have a significant share of the global handheld massagers market. Due to their simplicity of use, handheld massagers have a sizable household demand, which supports the segment's growth.

Which region dominated the handheld massagers market?

In 2021, the North American region was expected to have the highest share of the global market over the forecast year. The main reason for this is that people's awareness of wellness and self-care has grown, which has led to an increase in the fitness centers in the area.

How is the U.S. market performing in the handheld massagers market?

In 2021, the U.S. was expected to contribute to the handheld massagers market majorly. This is primarily attributed to a big population of employees, an increase in working hours, economic expansion, and a significant presence of product producers, further promoting the U.S. market's growth. For instance, in May 2018, Mynt released its new handheld cordless massager, which can relieve pain in body parts, including hands.

What is the competitive environment of the handheld massagers market?

The key market players are contributing to the market growth by adopting various strategies, including collaborations, mergers & acquisitions, funding, and new product launches, to stay competitive. For instance, in January 2022, Power Plate introduced a Power Plate Pulse massage gun. It is a powerful, lightweight, whisper-quiet full-size handheld massager designed to relax and repair the body muscles.

Executive Summary

How has the growing household use of handheld massagers contributed to the market's expansion?

An electrical device used to massage people is called a portable massager. It has a wire for power or can be wireless with a rechargeable battery. It is held in one hand to massage a specific body area to relax muscles and relieve stress. The market for handheld massagers is expanding significantly due to the growing population and disposable money. Most of this generation works and receives two salaries to cover their expenses, which causes them to spend more money on consumer goods that make their lives more convenient. Since most consumers find it difficult to find time in their busy schedules and chaotic lives to rest their bodies and minds at the end of the day, handheld massagers have become an essential part of consumers' everyday life. They can relieve their tension and fatigue with handheld massagers because traveling to a spa would require too much time and effort, which they cannot afford. In addition to helping to relax the body and muscles, handheld massagers also regulate blood flow to specific areas, provide heat therapy, reduce stress, encourage sound sleep, rejuvenate skin, and detoxify the body, among many other advantages.


Which are the key investments by the Handheld massagers Market players?

The major companies are exploring the market by adopting mergers & acquisitions, investments, expansions, new service launches and collaborations as their preferred strategies. For instance: In April 2017, Panasonic India launched its new massager EV2510-K, a handled rolling massager used all over the body, including hands, and also by orthopedic patients for nerve stimulation.

Some major players in the handheld massagers market are Kikkerland (U.S.), Beurer (Germany), Conair (U.S.), Panasonic (Japan), Scholl (U.S.), Wahl (U.S.), Prospera (Israel), HoMedics (U.S.), Genie (U.S.) and Breo (U.S.).

What are the major driving factors for the handheld massagers market?

The rising hectic and fast lifestyle in both developed and developing countries are driving the market growth. This can lead to continuous sitting in front of the computer, usually in an incorrect posture, which results in back and neck pain. This, in turn, further boosts product demand in the coming years. Moreover, as spas are costly and cannot be afforded every time, there is a rising demand for handheld massages, which offers immense growth opportunities to the industry players.

What are the significant risks for the handheld massagers market?

Emerging acupressure therapy centers and massage parlors are expected to restrain the market growth, which is projected to hamper the market growth.

Which is the critical application in the handheld massagers market?

The home category has a sizeable market share over the forecast period. This is primarily attributable to employees having to drive themselves home after exhausting workdays, which can be terrifying in congested urban areas during rush hour. Because they are simple to use, handheld massagers are in high demand in homes, which supports the segment's growth.

How is the handheld massagers market performing in regions?

North America is expected to hold a significant global market share during the forecast period. Rising awareness regarding wellness and self-care has increased among the populace, which has grown the number of fitness centers in the region. Additionally, the population's inclination towards personal devices, which make their activities easier, coupled with greater availability of high-performance and quality products, is anticipated to foster product demand in the region.

A significant portion of the market for handheld massagers is also anticipated in the Asia Pacific region due to changing lifestyles and rising disposable income. Moreover, as more international brands can be easily accessed through this channel, the expansion of the e-commerce sector in the region is anticipated to contribute to generating higher revenue.

What is the market size of handheld massagers regarding value?

The global handheld massagers market is projected to have a significant growth rate of 5.50% in the upcoming years. The global handheld massagers industry was estimated to be worth USD 9875.5 million in 2021 and is projected to be worth USD 13616.7 million by 2028.

What are the significant players planning for the future of the handheld massagers market?

Major players are increasingly focusing on introducing innovative solutions with advanced features. Product launches and mergers & acquisitions are the prime strategies adopted by major players to sustain themselves in the highly competitive handheld massagers market. Furthermore, growing demand for these products that combine aromatherapy and heat to promote relaxation and increase the potential application of handheld massagers for treating nervous irritability and others.



Handheld Massagers Market by Volume


Market by Value


Market, Tornado Analysis


Market, STAR Analysis


Market, SRC Analysis


Market Pricing Analysis

Yes (On Demand)

Market Segment Analysis

By Type (Arm and Shoulders massage, Waist, and Back massage, Thigh, and Feet massage)

By Application (Home, Office, Others)

Market, Regional Analysis

North America (the U.S. and Canada)

Europe (Germany, UK, France, Italy, Spain, and the Rest of Europe)

Asia Pacific (China, India, Japan, South Korea, Southeast Asia, and the Rest of Asia Pacific)

Latin America (Brazil, Mexico, and the Rest of Latin America)

The Middle East and Africa (GCC Countries, South Africa, and the Rest of the Middle East and Africa)

Market Key Companies

Kikkerland (US), Beurer (Germany), Conair (US), Panasonic (Japan), Scholl (US), Wahl (US), Prospera (Israel), HoMedics (US), Genie (US), Breo (US).

Market Competitive Landscape

Market Share Analysis

Competitive Benchmarking

Key Players Market Positioning

Geographical Presence Analysis

Major Strategies Adopted

Segmentation of the Global Handheld massagers Market-

Global Handheld massagers Market – By type

  • Arm and Shoulders massage
  • Waist, and Back massage
  • Thigh
  • Feet massage

Global Handheld massagers Market – By application

  • Home
  • Office
  • Other

Global Handheld massagers Market – By region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Frequently asked questions about the global Handheld massagers Market

During COVID-19, all the spa and therapy centers were closed, due to which people adopted handheld massager devices to use at home.

The North American handheld massagers market is the global market's highest revenue share. This is attributed to many big companies launching new and developed handheld massager variants.

The increasing sport-related industry is seen as one of the primary growth factors of the handheld massagers market.

The arm and shoulder massage segment had a significant global market share in 2021.

The home segment had a significant share of the global market.

Handheld Massagers Market Scope

Report Attribute Details
Market Value in 2021 USD 9875.5 million
Market Value in 2028 USD 13616.7 million
CAGR 5.50%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Jan 2023
Category:  Semiconductor & Electronics
Report ID:   60872
Report Format:   PDF
Pages:   120
Rating:    4.2 (30)
Delivery Time: 24 Hours to 48 Hours   
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