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Prenatal Vitamin Supplements Market By Product Type (Folic Acid, Iron Supplements, Calcium Supplements, Essential Fatty Acids), By Sales Channel (Supermarkets/Hypermarkets, Drug Stores) – Growth, Share, Opportunities & Competitive Analysis, 2017 – 2025

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Published: | Report ID: 11372 | Report Format : PDF

Market Insights

Prenatal vitamin supplements consist of a variety of vitamins and minerals that are essential for the healthy development of the unborn baby. Vitamins and minerals such as iron, calcium, and folic acid are vital for proper fetal growth, development, and healthy adult living.

The report titled “Global Prenatal Vitamins Supplements Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025” offers strategic insights into the overall prenatal vitamins supplements market, along with the market size and estimates for the duration of 2017–2025. The research study covers an in-depth analysis of market segments based on product type, sales channel, and different geographical regions.

In order to help strategic decision-makers, the report also includes sections on the competitive profiling of the leading players in the global prenatal vitamins and supplements market, an attractive investment proposition, and the market positioning of key manufacturers.

Geographically, the global market for prenatal vitamin supplements is studied for the following regional markets:

  • North America
    • US.
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

The market size and forecast for these regional and country-level markets are presented in this study for the period 2015–2025. Market growth rates for the forecast period 2017–2025 are also included in this report, considering 2016 as the base year.

Along with quantitative information, qualitative information sets and assessment tools are provided in this study for a better analysis of the overall market scenario and future prospects. Information such as market inclination insights and drivers, challenges, and opportunities assists the readers in understanding the ongoing trends in the global prenatal vitamin supplements market.

Tools such as key player market positioning and an appealing investment proposition provide readers with insights into the competitive landscape of the global prenatal vitamin supplements market. This report concludes with a company profiles section that highlights major information about the key players engaged in the global prenatal vitamin supplements market. In-depth competitive environment analysis and historical year (2015) market size data are also provided in the report.

Thus, the research study provides a holistic view of the global prenatal vitamin supplements market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

Based on the type of ingredient, the prenatal vitamin supplement market is segmented into:

  • Folic Acid
  • Iron Supplements
  • Calcium Supplements
  • essential fatty acids
  • Others

Prenatal vitamin supplements are mineral and essential amine supplements that are recommended for women to take during pregnancy and postnatal lactation. Prenatal vitamin supplements are not intended to replace food; however, they act as an addition to healthy food, serving as a backup for any nutritional gaps in the normal diet. A prenatal vitamin supplement can help women maintain their health during pregnancy by lowering the risk of birth defects, preterm birth, and low birth weight babies.

Prenatal vitamins are similar to other multivitamins but contain different amounts of specific nutrients to better suit the needs of an expecting mother. The global market for prenatal vitamin supplements has been segmented by product types, such as folic acid, iron supplements, calcium supplements, essential fatty acids, and others. Folic acid held the largest market share in the prenatal vitamin supplement market. Folic acid is advised in the early stages of pregnancy and sometimes before conceiving.

Folic acid is necessary to cover important fetal development requirements during the first weeks of early pregnancy. According to market experts, the market for essential fatty acids would grow at the highest rate during the forecast period due to the growing trend of supplement intake among working women and product innovation by key market players, which would drive the prenatal vitamin supplements market.

Based on the type of sales channel, the prenatal vitamin supplements market is segmented into:

  • Supermarket/Hypermarket
  • Drug Store
  • Online Stores

Prenatal vitamin supplements consist of a variety of vitamins and minerals that are essential for the healthy development of the unborn baby. Vitamins and minerals such as iron, calcium, and folic acid are vital for proper fetal growth, development, and healthy adult living. Prenatal vitamin supplements are gaining acceptance in the market due to aggressive promotion and an enhanced sales channel to increase their accessibility to consumers. Furthermore, increased physician recommendations are driving demand for prenatal vitamin supplements.

The prenatal vitamin supplements market is divided into three segments based on sales channels: supermarkets, drugstores, and online stores. Online stores held the largest market in the prenatal vitamin supplements market due to the availability of a wider variety of products as compared to supermarkets and drug stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores.

Moreover, better accessibility to the products is acting as a driving factor for the online store market. The growth in the number of supermarkets and hypermarkets in developing countries, where nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, would help the supermarket and hypermarket segment grow at a steady rate during the forecast period.

For the purpose of this study, the global prenatal vitamin supplements market is categorized as follows:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

For the purpose of this study, the global prenatal supplement market is segmented into six regional markets: North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. In the base year 2016, North America dominated the global prenatal vitamin supplements market due to the higher penetration of dietary supplements, increasing number of self-directed consumers, and easy availability of quality products. Europe followed North America as the market leader for prenatal vitamin supplements.

The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe. Moreover, the high level of sedentary lifestyle among women in western countries is leading to the growth of the prenatal vitamin supplement market. Due to factors such as increasing awareness among the upper-middle-income segment, a large pool of target population in the region, existing populous countries, and continuous economic development, Asia-Pacific is expected to show massive growth in the prenatal vitamin supplements market.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions

Chapter 2 Executive Summary
2.1 Prenatal Vitamin Supplements Market Portraiture
2.2 Prenatal Vitamin Supplements Market, by Product Type, 2016 (US$ Mn)
2.3 Prenatal Vitamin Supplements Market, by Sales Channel, 2016 (US$ Mn)
2.4 Prenatal Vitamin Supplements Market, by Geography, 2016 (Value %)

Chapter 3 Global Prenatal Vitamin Supplements Market Analysis
3.1 Global Prenatal Vitamin Supplements Market Overview
3.2 Market Dynamics
3.2.1 Market Drivers
3.2.2 Challenges
3.2.3 Opportunities
3.3 Attractive Investment Proposition
3.4 Competitive Analysis: Global Prenatal Vitamin Supplements Market, 2016
(Value %)

Chapter 4 Global Prenatal Vitamin Supplements Market Analysis, By
Product Type
4.1 Overview
4.2 Folic Acid
4.3 Iron Supplements
4.4 Calcium Supplements
4.5 Essential Fatty Acids
4.6 Others

Chapter 5 Global Prenatal Vitamin Supplements Market Analysis, By
Sales Channel
5.1 Overview
5.2 Supermarkets/Hypermarkets
5.3 Drug Stores
5.4 Online Stores

Chapter 6 Global Prenatal Vitamin Supplements Market, By
Geography
6.1 Preface
6.2 North America (U.S. & Canada)
6.3 Europe (U.K., Germany & Rest of Europe)
6.4 Asia-Pacific (China, Japan & Rest of Asia-Pacific)
6.5 Latin America (Brazil, Mexico and Rest of LATAM)
6.6 Middle East and Africa (GCC and Rest of MEA)

Chapter 7 Company Profiles
7.1 Biotics Research Corporation
7.2 Church & Dwight Co Inc.
7.3 Country Life
7.4 Garden of Life
7.5 Rainbow Light
7.6 MegaFood
7.7 Metagenics
7.8 Nutramark,
7.9 Pharmavite
7.10 Twinlab
7.11 Thorne Research
7.12 New Chapter
7.13 Nordic Naturals
7.14 Similac
7.15 Enfamil

List of Figures

FIG. 1 Prenatal Vitamin Supplements Market: Research Methodology
FIG. 2 Prenatal Vitamin Supplements Market, by Product Type, 2016 (US$ Mn)
FIG. 3 Prenatal Vitamin Supplements Market, by Sales Channel, 2016 (US$ Mn)
FIG. 4 Prenatal Vitamin Supplements Market, by Geography, 2016 (Value %)
FIG. 5 Attractive Investment Proposition
FIG. 6 Competitive Analysis: Global Prenatal Vitamin Supplements Market, 2016 (Value %)
FIG. 7 Global Folic Acid Market(US$ Mn), 2015-2025
FIG. 8 Global Iron Supplements Market(US$ Mn), 2015-2025
FIG. 9 Global Calcium Supplements Market (US$ Mn), 2015-2025
FIG. 10 Global Essential Fatty Acids Market (US$ Mn), 2015-2025
FIG. 11 Global Other Supplements Market (US$ Mn), 2015-2025
FIG. 12 Global Supermarkets/Hypermarkets Market (US$ Mn), 2015-2025
FIG. 13 Global Drug Stores Market (US$ Mn), 2015-2025
FIG. 14 Global Online Stores Market (US$ Mn), 2015-2025

List of Tables

TABLE 1 Global Prenatal Vitamin Supplements Market, By Product Type (US$ Mn), 2015– 2025
(Value)
TABLE 2 Global Prenatal Vitamin Supplements Market, By Sales Channel (US$ Mn), 2015– 2025
(Value)
TABLE 3 Global Prenatal Vitamin Supplements Market, by Geography, 2015 – 2025 (US$ Mn)
TABLE 4 North America Prenatal Vitamin Supplements Market, by Country, 2015 – 2025 (US$ Mn)
TABLE 5 Europe Prenatal Vitamin Supplements Market, by Country, 2015 – 2025 (US$ Mn)
TABLE 6 Asia – Pacific Prenatal Vitamin Supplements Market, by Country, 2015 – 2025 (US$ Mn)
TABLE 7 Latin America Prenatal Vitamin Supplements Market, by Country, 2015 – 2025 (US$ Mn)
TABLE 8 Middle East and Africa Prenatal Vitamin Supplements Market, by Country, 2015 – 2025
(US$ Mn)
TABLE 9 Biotics Research Corporation: Company Snapshot (Business Description; Financial
Performance; Product Position/Portfolio; News Coverage)
TABLE 10 Church & Dwight Co Inc.: Company Snapshot (Business Description; Financial
Performance; Product Position/Portfolio; News Coverage)
TABLE 11 Country Life: Company Snapshot (Business Description; Financial Performance; Product
Position/Portfolio; News Coverage)
TABLE 12 Garden of Life: Company Snapshot (Business Description; Financial Performance;
Product Position/Portfolio; News Coverage)
TABLE 13 Rainbow Light: Company Snapshot (Business Description; Financial Performance;
Product Position/Portfolio; News Coverage)
TABLE 14 MegaFood.: Company Snapshot (Business Description; Financial Performance; Product
Position/Portfolio; News Coverage)
TABLE 15 Metagenics: Company Snapshot (Business Description; Financial Performance; Product
Position/Portfolio; News Coverage)
TABLE 16 Nutramark: Company Snapshot (Business Description; Financial Performance; Product
Position/Portfolio; News Coverage)
TABLE 17 Pharmavite: Company Snapshot (Business Description; Financial Performance; Product
Position/Portfolio; News Coverage)
TABLE 18 Twinlab: Company Snapshot (Business Description; Financial Performance; Product
Position/Portfolio; News Coverage)
TABLE 19 Fluidigm Corporation: Company Snapshot (Business Description; Financial Performance;
Product Position/Portfolio; News Coverage)
TABLE 20 Dolomite Microfluidics: Company Snapshot (Business Description; Financial Performance;
Product Position/Portfolio; News Coverage)
TABLE 21 Dolomite Microfluidics: Company Snapshot (Business Description; Financial Performance;
Product Position/Portfolio; News Coverage)
TABLE 22 Similac: Company Snapshot (Business Description; Financial Performance; Product
Position/Portfolio; News Coverage)
TABLE 23 Enfamil: Company Snapshot (Business Description; Financial Performance; Product
Position/Portfolio; News Coverage)

Frequently Asked Questions

What is the size of Prenatal Vitamin Supplements Market?

The market for Prenatal Vitamin Supplements Market is expected to reach USD$ 673.8 Mn in 2025.

What is the Prenatal Vitamin Supplements Market CAGR?

The Prenatal Vitamin Supplements Market is expected to see significant CAGR growth over the coming years, at 8.5%.

What is the Forecast period considered for Prenatal Vitamin Supplements Market?

The report is forecasted from 2017 -2025.

What is the base year considered for Prenatal Vitamin Supplements Market?

The base year of this report is 2016.

Who are the major players in this market?

Biotics Research Corporation,Church & Dwight Co Inc.,Country Life, Garden of Life, Rainbow Light. are some of the major players in the global market.

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