Prenatal vitamin supplements consist of a variety of vitamins and minerals that are essential for the healthy development of the unborn baby. Vitamins and minerals such as iron, calcium, and folic acid are vital for proper fetal growth, development, and healthy adult living.
The report titled “Global Prenatal Vitamins Supplements Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025” offers strategic insights into the overall prenatal vitamins supplements market, along with the market size and estimates for the duration of 2017–2025. The research study covers an in-depth analysis of market segments based on product type, sales channel, and different geographical regions.
In order to help strategic decision-makers, the report also includes sections on the competitive profiling of the leading players in the global prenatal vitamins and supplements market, an attractive investment proposition, and the market positioning of key manufacturers.
Geographically, the global market for prenatal vitamin supplements is studied for the following regional markets:
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- South-east Asia
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa
The market size and forecast for these regional and country-level markets are presented in this study for the period 2015–2025. Market growth rates for the forecast period 2017–2025 are also included in this report, considering 2016 as the base year.
Along with quantitative information, qualitative information sets and assessment tools are provided in this study for a better analysis of the overall market scenario and future prospects. Information such as market inclination insights and drivers, challenges, and opportunities assists the readers in understanding the ongoing trends in the global prenatal vitamin supplements market.
Tools such as key player market positioning and an appealing investment proposition provide readers with insights into the competitive landscape of the global prenatal vitamin supplements market. This report concludes with a company profiles section that highlights major information about the key players engaged in the global prenatal vitamin supplements market. In-depth competitive environment analysis and historical year (2015) market size data are also provided in the report.
Thus, the research study provides a holistic view of the global prenatal vitamin supplements market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.
Based on the type of ingredient, the prenatal vitamin supplement market is segmented into:
- Folic Acid
- Iron Supplements
- Calcium Supplements
- essential fatty acids
Prenatal vitamin supplements are mineral and essential amine supplements that are recommended for women to take during pregnancy and postnatal lactation. Prenatal vitamin supplements are not intended to replace food; however, they act as an addition to healthy food, serving as a backup for any nutritional gaps in the normal diet. A prenatal vitamin supplement can help women maintain their health during pregnancy by lowering the risk of birth defects, preterm birth, and low birth weight babies.
Prenatal vitamins are similar to other multivitamins but contain different amounts of specific nutrients to better suit the needs of an expecting mother. The global market for prenatal vitamin supplements has been segmented by product types, such as folic acid, iron supplements, calcium supplements, essential fatty acids, and others. Folic acid held the largest market share in the prenatal vitamin supplement market. Folic acid is advised in the early stages of pregnancy and sometimes before conceiving.
Folic acid is necessary to cover important fetal development requirements during the first weeks of early pregnancy. According to market experts, the market for essential fatty acids would grow at the highest rate during the forecast period due to the growing trend of supplement intake among working women and product innovation by key market players, which would drive the prenatal vitamin supplements market.
Based on the type of sales channel, the prenatal vitamin supplements market is segmented into:
- Drug Store
- Online Stores
Prenatal vitamin supplements consist of a variety of vitamins and minerals that are essential for the healthy development of the unborn baby. Vitamins and minerals such as iron, calcium, and folic acid are vital for proper fetal growth, development, and healthy adult living. Prenatal vitamin supplements are gaining acceptance in the market due to aggressive promotion and an enhanced sales channel to increase their accessibility to consumers. Furthermore, increased physician recommendations are driving demand for prenatal vitamin supplements.
The prenatal vitamin supplements market is divided into three segments based on sales channels: supermarkets, drugstores, and online stores. Online stores held the largest market in the prenatal vitamin supplements market due to the availability of a wider variety of products as compared to supermarkets and drug stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores.
Moreover, better accessibility to the products is acting as a driving factor for the online store market. The growth in the number of supermarkets and hypermarkets in developing countries, where nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, would help the supermarket and hypermarket segment grow at a steady rate during the forecast period.
For the purpose of this study, the global prenatal vitamin supplements market is categorized as follows:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
For the purpose of this study, the global prenatal supplement market is segmented into six regional markets: North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. In the base year 2016, North America dominated the global prenatal vitamin supplements market due to the higher penetration of dietary supplements, increasing number of self-directed consumers, and easy availability of quality products. Europe followed North America as the market leader for prenatal vitamin supplements.
The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe. Moreover, the high level of sedentary lifestyle among women in western countries is leading to the growth of the prenatal vitamin supplement market. Due to factors such as increasing awareness among the upper-middle-income segment, a large pool of target population in the region, existing populous countries, and continuous economic development, Asia-Pacific is expected to show massive growth in the prenatal vitamin supplements market.