Home / Technology & Media / Smartwatch Market By Operating System (watchOS, Tizen, Android, RTOS), By Gender (Men, Women), By Distribution Channel (Online, Offline) - Growth, Future Prospects And Competitive Analysis, 2018 – 2026

Smartwatch Market By Operating System (watchOS, Tizen, Android, RTOS), By Gender (Men, Women), By Distribution Channel (Online, Offline) - Growth, Future Prospects And Competitive Analysis, 2018 – 2026

Published: Jan 2019 | Report Code: 59529-01-19

Increasing Functionality and New Product Launches Aiding the Smartwatch Market Growth Positively

The smartwatch market stood at US$ 12.45 Bn in 2017 and expected to grow at a CAGR of 16.4% during the forecast period from 2017 to 2026. A smartwatch may be defined as a portable device that's designed to be worn on a wrist. Similar to smartphones, smart watches use touchscreens, offer apps, and often record heart rate and other vital signs. One of the most important factor complimenting the smartwatch market growth can be attributed to improvements in the functionality of wearable technology. This has helped to expand the outreach of these devices to a much broader market. Moreover, the fact that many smartwatch manufacturers are presenting smartwatches as fashion pieces is expected to increase its popularity among the less technology-savvy consumers. Rising net disposable income is another prominent factor aiding the growth of the smart watch market. However, high price of these devices as compared to traditional watches might offset its demand during the forecast period.

Market Synopsis

Smartwatch Market

Online Segment to Witness the Fastest Growth in the Coming Years

In terms of distribution channel, the online distribution channel expected to witness the fastest growth during the forecast period from 2018 to 2026. Some of the important factors supporting the segment growth can be attributed to the availability of lucrative offers through online platforms, wide availability of products and faster delivery. Moreover, in recent years, acceptance and penetration of e-commerce has been on the rise, a factor further contributing to the online segment growth.

Smartwatch Market

Asia Pacific to Remain the Most Lucrative Market for Investment for Smartwatch Manufacturers

In terms of growth rate, the Asia Pacific market expected to witness the fastest growth during the forecast period from 2018 to 2026. Rising net disposable income coupled with changing lifestyle pattern are complimenting the smartwatch market growth in the region. The presence of large number of smartwatch manufacturers in the region such as Huawei, Xiaomi and Asus among others is further supporting the growth of market. North America stood as the largest market for smartwatches in 2017.

Smartwatch Market

Smartwatch Market

Report Scope by Segments

The report elucidates the detailed outline of global smartwatch market by categorizing the market in terms of operating system, gender, distribution channel, and geography.

Operating System (2016–2026; US$ Bn)

  • watchOS
  • Tizen OS
  • Android
  • RTOS

Gender (2016–2026; US$ Bn)

  • Men
  • Women

Distribution Channel (2016–2026; US$ Bn)

  • Online
  • Offline

Geography Segment (2016–2026; US$ Bn)

  • North America
    • United States
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Rest of APAC
  • Rest of the World (RoW)
    • Middle East & Africa (MEA)
    • Latin America

Smartwatch Market

Key players profiled in the report include Apple, Inc., Sony Corporation, LG, Samsung Electronics, Huawei Technologies Co. Ltd., ASUS, Fossil, Xiaomi, Michael Kors and Garmin among others.

Key questions answered in this report

  • What was the global smartwatch market size in 2017 and forecast for 2026?
  • What are the current trends in the smartwatch market?
  • What are the various valuable opportunities for the players in the market?
  • Which is the largest regional market for smartwatch market?
  • Which region expected to be the fastest growing and why?
  • What are the future prospects for the smartwatch market?
  • What are the major drivers and restraints influencing the market growth?
  • What are the new innovations by the leading players?
  • What are the key strategies adopted by the leading players in market?

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Smartwatch Market
2.2 Global Smartwatch Market, By Operating System, 2017
2.3 Global Smartwatch Market, By Gender, 2017
2.4 Global Smartwatch Market, By Distribution Channel, 2017
2.5 Global Smartwatch Market, By Geography, 2017

Chapter 3 Market Dynamics
3.1 Market Overview
3.1.1 Global Smartwatch Market Value, 2016 – 2026
3.2 Market Drivers
3.3 Market Challenges
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends and Future Outlook
3.5 Attractive Investment Proposition, by Geography
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies Adopted by the Leading Players

Chapter 4 Global Smartwatch Market Analysis, by Operating System, 2016 – 2026
4.1 Overview
4.2 watchOS
4.3 Tizen
4.4 Android
4.5 RTOS

Chapter 5 Global Smartwatch Market Analysis, by Gender, 2016 – 2026
5.1 Overview
5.2 Men
5.3 Women

Chapter 6 Global Smartwatch Market Analysis, by Distribution Channel, 2016 – 2026
6.1 Overview
6.2 Online
6.3 Offline

Chapter 7 North America Smartwatch Market Analysis, 2016 – 2026
7.1 Overview
7.2 North America Smartwatch Market Analysis, By Operating System, 2016 – 2026
7.2.1 Market Analysis
7.3 North America Smartwatch Market Analysis, By Gender, 2016 – 2026
7.3.1 Market Analysis
7.4 North America Smartwatch Market Analysis, By Distribution Channel, 2016 – 2026
7.4.1 Market Analysis
7.5 North America Smartwatch Market Analysis, By Country, 2016 – 2026
7.5.1 U.S.
7.5.2 Canada

Chapter 8 Europe Smartwatch Market Analysis, 2016 – 2026
8.1 Overview
8.2 Europe Smartwatch Market Analysis, By Operating System, 2016 – 2026
8.2.1 Market Analysis
8.3 Europe Smartwatch Market Analysis, By Gender, 2016 – 2026
8.3.1 Market Analysis
8.4 Europe Smartwatch Market Analysis, By Distribution Channel, 2016 – 2026
8.4.1 Market Analysis
8.5 Europe Smartwatch Market Analysis, By Region/Country, 2016 – 2026
8.5.1 U.K.
8.5.2 Germany
8.5.3 France
8.5.4 Rest of Europe

Chapter 9 Asia Pacific Smartwatch Market Analysis, 2016 – 2026
9.1 Overview
9.2 Asia Pacific Smartwatch Market Analysis, By Operating System, 2016 – 2026
9.2.1 Market Analysis
9.3 Asia Pacific Smartwatch Market Analysis, By Gender, 2016 – 2026
9.3.1 Market Analysis
9.4 Asia Pacific Smartwatch Market Analysis, By Distribution Channel, 2016 – 2026
9.4.1 Market Analysis
9.5 Asia Pacific Smartwatch Market Analysis, By Region/Country, 2016 – 2026
9.5.1 China
9.5.2 Japan
9.5.3 India
9.5.4 Rest of Asia Pacific

Chapter 10 Rest of the World (RoW) Smartwatch Market Analysis, 2016 – 2026
10.1 Overview
10.2 RoW Smartwatch Market Analysis, By Operating System, 2016 – 2026
10.2.1 Market Analysis
10.3 RoW Smartwatch Market Analysis, By Gender, 2016 – 2026
10.3.1 Market Analysis
10.4 RoW Smartwatch Market Analysis, By Distribution Channel, 2016 – 2026
10.4.1 Market Analysis
10.5 RoW Smartwatch Market Analysis, By Country, 2016 – 2026
10.5.1 Middle East & Africa (MEA)
10.5.2 Latin America

Chapter 11 Company Profiles
11.1 Apple, Inc.
11.2 Sony Corporation
11.3 LG
11.4 Samsung Electronics
11.5 Huawei Technologies Co. Ltd.
11.6 ASUS
11.7 Fossil
11.8 Xiaomi
11.9 Michael Kors
11.10 Garmin

Note :

Profiles of specific players, if required, shall be added to the report upon request

FIG. 1 Global Smartwatch: Market Segmentation
FIG. 2 Global Smartwatch Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Smartwatch Market, By Operating System, 2017 (US$ Bn)
FIG. 5 Global Smartwatch Market, By Gender, 2017 (US$ Bn)
FIG. 6 Global Smartwatch Market, By Distribution Channel, 2017 (US$ Bn)
FIG. 7 Global Smartwatch Market, By Geography, 2017 (US$ Bn)
FIG. 8 Global Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Geography
FIG. 10 Market Positioning of Key Smartwatch Manufacturers, 2017
FIG. 11 Global Smartwatch Market Value Contribution, By Operating System, 2017 & 2026 (%)
FIG. 12 Global watchOS Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 13 Global Tizen Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 14 Global Android Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 15 Global RTOS Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 16 Global Smartwatch Market Value Contribution, By Gender, 2017 & 2026 (%)
FIG. 17 Global Men Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 18 Global Women Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 19 Global Smartwatch Market Value Contribution, By Distribution Channel, 2017 & 2026 (%)
FIG. 20 Global Smartwatch Market Value from Online Channel, 2016 – 2026, (US$ Bn)
FIG. 21 Global Smartwatch Market Value from Offline Channel, 2016 – 2026, (US$ Bn)
FIG. 22 North America Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 23 Europe Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 24 Asia Pacific Smartwatch Market Value, 2016 – 2026, (US$ Bn)
FIG. 25 RoW Smartwatch Market Value, 2016 – 2026, (US$ Bn)

TABLE 1 Market Snapshot: Global Smartwatch Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America Smartwatch Market Value, By Operating System, 2016 – 2026 (US$ Bn)
TABLE 5 North America Smartwatch Market Value, By Gender, 2016 – 2026 (US$ Bn)
TABLE 6 North America Smartwatch Market Value, By Distribution Channel, 2016 – 2026 (US$ Bn)
TABLE 7 North America Smartwatch Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 8 Europe Smartwatch Market Value, By Operating System, 2016 – 2026 (US$ Bn)
TABLE 9 Europe Smartwatch Market Value, By Gender, 2016 – 2026 (US$ Bn)
TABLE 10 Europe Smartwatch Market Value, By Distribution Channel, 2016 – 2026 (US$ Bn)
TABLE 11 Europe Smartwatch Market Value, By Region/Country, 2016 – 2026 (US$ Bn)
TABLE 12 Asia Pacific Smartwatch Market Value, By Operating System, 2016 – 2026 (US$ Bn)
TABLE 13 Asia Pacific Smartwatch Market Value, By Gender, 2016 – 2026 (US$ Bn)
TABLE 14 Asia Pacific Smartwatch Market Value, By Distribution Channel, 2016 – 2026 (US$ Bn)
TABLE 15 Asia Pacific Smartwatch Market Value, By Region/Country, 2016 – 2026 (US$ Bn)
TABLE 16 RoW Smartwatch Market Value, By Operating System, 2016 – 2026 (US$ Bn)
TABLE 17 RoW Smartwatch Market Value, By Gender, 2016 – 2026 (US$ Bn)
TABLE 18 RoW Smartwatch Market Value, By Distribution Channel, 2016 – 2026 (US$ Bn)
TABLE 19 RoW Smartwatch Market Value, By Region, 2016 – 2026 (US$ Bn)
TABLE 20 Apple, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 21 Sony Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 22 LG: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 23 Samsung Electronics: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 24 Huawei Technologies Co. Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 25 ASUS: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 26 Fossil: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 27 Xiaomi : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 28 Michael Kors: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 29 Garmin: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

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