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Toothpaste Market By Product Types (Conventional, Herbal, Whitening & Sensitive) By End-User (Kids, Adults) By Distribution Channe (Supermarket/ Hypermarket, Independent Retail Stores, Pharmacies, Online Stores) - Growth, Future Prospects & Competitive Analysis, 2016 - 2028

About this report

The global toothpaste market report explores the critical analysis of the toothpaste industry using key parameters. The report consists of investment strategies, the need for investments in the toothpaste industry, and the multiple benefits for the investors. Importantly, this report sets out major changes in the global technical regulations for the toothpaste industry and how economic and non-economic barriers are helping the toothpaste market grow. Moreover, the report analyzes the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses such as porter's five forces analysis, PESTEL analysis, value chain analysis, etc.

REPORT ATTRIBUTE DETAILS

Toothpaste Market by Volume

Yes

Toothpaste Market by Value

Yes

Toothpaste Market, Tornado Analysis

Yes

Toothpaste Market, STAR Analysis

Yes

Toothpaste Market, SRC Analysis

Yes

Toothpaste Market, Import-Export Data

Yes (On Demand)

Toothpaste Market Pricing Analysis

Yes (On Demand)

Toothpaste Market Segment Analysis

By Product Type (conventional, herbal, and whitening & sensitive)

By End-User (kids and adults)

By Distribution (supermarkets/hypermarkets, independent retail stores, pharmacies, and online stores)

Toothpaste Market, Regional Analysis

North America (US and Canada)

Europe (Germany, UK, France, Italy, Spain, and Rest of Europe)

Asia Pacific (China, India, Japan, South Korea, South East Asia, and Rest of Asia Pacific)

Latin America (Brazil, Mexico, and Rest of Latin America)

Middle East and Africa (GCC Countries, South Africa, and Rest of Middle East and Africa)

Toothpaste Market Key Companies

Amway Corporation, Arms & Hammer, Colgate Palmolive, Dabur International Ltd, GlaxoSmithKline PLC (GSK), Henkel AG, Johnson & Johnson Services, Procter & Gamble, Patanjali Ayurved Ltd, Unilever Group

Toothpaste Market Competitive Landscape

Market Share Analysis

Competitive Benchmarking

Key Players Market Positioning

Geographical Presence Analysis

Major Strategies Adopted

 

Key Highlights of the report

How are the major segments performing in the Toothpaste market?

  • In 2021, based on product type, the conventional category led the toothpaste market because it addresses the most significant oral difficulties, including bad breath, cavities, decay, and germs, which are widespread problems with oral hygiene among consumers.   
  • In 2021, based on end users, adults controlled the toothpaste industry since they consume more food items that are bad for their teeth. The negative effects of toxic items like alcohol and cigarettes on oral health are well understood, increasing demand for this market.
  • In 2021, the supermarket/hypermarket sector dominated the toothpaste market in terms of distribution channels since it was simple to find several different brands in one location at cheaper prices. Since most customers may buy the product while shopping for other home items, it makes buying them more convenient and comfortable.

Which region dominated the toothpaste market?

Asia-Pacific is expected to dominate the highest market share in the global toothpaste market because people in China and India are becoming increasingly interested in dental care goods. The demand for sensitive toothpaste in this area is primarily driven by rising disposable income and oral hygiene awareness. More than 34% of individuals in India have issues with oral sensitivity, according to the WHO. The Indian market for sensitive toothpaste would be driven by rising demand for herbal and natural care toothpaste for the problem of sensitive teeth.

How US Market is Performing in the toothpaste market?

The demand for sensitive toothpaste in the US market is primarily driven by rising disposable income and oral hygiene awareness. More than 34% of individuals in India have issues with oral sensitivity, according to the WHO. The US market for sensitive toothpaste would be driven by rising demand for herbal and natural care toothpaste for the problem of sensitive teeth.

What is the competitive environment of the toothpaste market?

Players in the market are developing sensitive toothpaste that offers a variety of advantages, including deep cleaning, whitening, repair and protection, herbal multi-care, and fresh mint flavor. Additionally, it is projected that adopting creative marketing techniques by significant vendors will fuel the market's expansion for sensitive toothpaste. The companies are also concentrating on taking advantage of possibilities provided by growing markets to diversify their product offerings and meet the needs of diverse applications, particularly those requiring sensitivity or pain alleviation. For instance, the new Colgate Optic White teeth-whitening product was introduced by Colgate Palmolive Company in 2020. This new item is a part of a line of dental care items designed to make teeth seem brighter, which is very inspiring to younger people.

Executive Summary

What are technical developments being developed in the Global Toothpaste Market?

Market participants are increasingly giving sustainable products a lot of attention. Because of this, the players are developing less-wastage production techniques and making recyclable toothpaste tubes. Additionally, market participants are creating new goods to raise consumer demand for natural ingredients, which might accelerate the market's expansion on a worldwide scale. For example, Church & Dwight introduced the newest toothpaste in their "Essentials Toothpaste" product range for Dental Professionals in 2020. This solution uses natural components, including fluoride, to prevent cavities and baking soda made entirely from natural sources. Additionally, it contains calcium derived naturally for restoring the enamel's surface.

toothpaste-market

Which are the key investments by the toothpaste market players?

Increased demand for herbal toothpaste will result from more firms adding natural ingredients to toothpaste due to the growing popularity of natural and organic consumer goods. Additionally, the market will expand due to company-organized initiatives that raise awareness about dental hygiene and tooth sensitivity. For instance, GSK developed a campaign to raise consumer awareness of tooth sensitivity and delivered samples to business locations, trains, and through door-to-door sales. As a result, in the years to come, the wholesale market and marketing efforts will be crucial in boosting demand for sensitive toothpaste.

Some of the major players in the market are Amway Corporation, Arms & Hammer, Colgate Palmolive, Dabur International Ltd, GlaxoSmithKline PLC (GSK), Henkel AG, Johnson & Johnson Services, Procter & Gamble, Patanjali Ayurved Ltd, and Unilever Group.

What are the Major Driving Factors for the Toothpaste Market?

The industry is expected to rise due to people's increased knowledge of hygiene and dental care. Additionally, there will be a rise in the market for sensitive toothpaste due to the increased popularity of natural and organic oral care products. Additionally, the rising intake of sugary foods and beverages and the popularity of urban lifestyles have significantly boosted the growth of the worldwide toothpaste market. Additionally, customers are seeking more focused solutions, and increased premiumization propels the expansion of the market under study.

What are the Major Risks for the Toothpaste Market?

Toothpaste is made from various ingredients, including tricalcium phosphate, sodium bicarbonate, and calcium carbonate. It is predicted that the high cost of the finished product, which would harm market growth, will emerge from the growing prices of these chemicals. For instance, according to the United States Bureau of Labor Statistics statistics, the import price index for goods used to manufacture chemicals increased by 5.4% between December 2016 and December 2019.

Which is the key distribution channel in the toothpaste market?

The distribution channel segment is classified into supermarkets/hypermarkets, independent retail stores, pharmacies, and online stores. The supermarket/hypermarket segment accounts for the largest market share, as the majority prefers purchasing from hypermarkets/supermarkets for grocery shopping. This makes buying them more comfortable, and most customers find it handy because they may buy the product while shopping for other home products.

How is the toothpaste market performing in regions?

The size of the toothpaste market in North America has been growing significantly, with manufacturers attempting to support their product portfolios and innovate by introducing new flavors that pique consumers' attention. A significant driving force is being provided to the local market via comprehensive advertising campaigns and promotions to increase brand recognition, particularly on well-known social media channels. The American Dental Association estimates that 136 billion USD was spent on dental treatment by Americans in 2018. Additionally, the region's high prevalence of meat intake is causing several oral health problems, fueling the rising need for dental care products.

Additionally, Asia-Pacific dominates the market due to significant businesses like Dabur, Lion Corporation, and others gaining greater momentum for their goods. For instance, indigenous consumer goods brands have seen a gain in their share of the market of 50 basis points to 13%, according to a study published in the Times of India in May 2019.

What is the regulatory landscape for the toothpaste market?

The governments are encouraging the use of toothpaste due to the rising oral health issues among the youth and the elderly population. Furthermore, the surge in healthcare funding by the private and public sectors, research & development activities and investments positively affect the toothpaste market. Oral health epidemiological research indicates that most Chinese people have oral health issues. The expansion of this sensitive toothpaste market in China is fueled by government funding for the industry's expansion. For instance, the Chinese government established some initiatives in 2016–2017 to raise public awareness of oral hygiene and to provide coverage for large dental facilities and clinics. This will cause people to switch over to sensitive kinds of toothpaste.

What is the Market Size of Toothpaste regarding value?

The Global Toothpaste market is anticipated to grow at a substantial CAGR of 3.2% in the upcoming years. The global toothpaste market industry was estimated to be worth USD 18.1 billion in 2021 and was expected to be worth USD 21.8 billion by 2028.

What are the major players planning for the future of the toothpaste market?

In the global toothpaste market, the market players are collaborating with others to take advantage of growing markets' opportunities to diversify their product offerings and meet the needs of varied applications, particularly those requiring sensitivity or pain alleviation. For instance, Perrigo Company PLC announced acquiring oral self-care assets from High Ridge Brands in 2020. This acquisition will help the firm develop by concentrating on international clients interested in self-care. It will also allow the business to command a sizable portion of the American toothpaste market.

Segmentation of Global Toothpaste Market-

Global Toothpaste Market – By Product Types

  • Conventional
  • Herbal
  • Whitening & Sensitive

Global Toothpaste Market – By End-User

  • Kids
  • Adults

Global Toothpaste Market – By Distribution Channel

  • Supermarket/Hypermarket
  • Independent Retail Stores
  • Pharmacies
  • Online Stores

Global Toothpaste Market – By Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Frequently asked questions about the global toothpaste market  

The industry is expected to rise due to people's increased knowledge of hygiene and dental care. Additionally, there will be a rise in the market for sensitive toothpaste due to the increased popularity of natural and organic oral care products. Additionally, the rising intake of sugary foods and beverages and the popularity of urban lifestyles have significantly boosted the growth of the worldwide toothpaste market. Additionally, customers are seeking more focused solutions, and increased premi

The Global Toothpaste market is anticipated to grow at a substantial CAGR of 3.2% in the upcoming years. The global toothpaste market industry was estimated to be worth USD 18.1 billion in 2021 and was expected to be worth USD 21.8 billion by 2028.

Asia-Pacific is expected to dominate the highest market share in the global toothpaste market because people in China and India are becoming increasingly interested in dental care goods. The demand for sensitive toothpaste in this area is primarily driven by rising disposable income and oral hygiene awareness. More than 34% of individuals in India have issues with oral sensitivity, according to the WHO. The Indian market for sensitive toothpaste would be driven by rising demand for herbal and na

Some of the major players in the market are Amway Corporation, Arms & Hammer, Colgate Palmolive, Dabur International Ltd, GlaxoSmithKline PLC (GSK), Henkel AG, Johnson & Johnson Services, Procter & Gamble, Patanjali Ayurved Ltd, and Unilever Group.

In 2021, the supermarket/hypermarket sector dominated the toothpaste market in terms of distribution channels since it was simple to find several different brands in one location at cheaper prices. Since most customers may buy the product while shopping for other home items, it makes buying them more convenient and comfortable.

Toothpaste Market Scope

Report Attribute Details
Market Value in 2021 USD 18.1 billion
Market Value in 2028 USD 21.8 billion
CAGR 3.2%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Trusted By
Godaddy
Published Date:  Nov 2022
Category:  Consumer Goods
Report ID:   60813
Report Format:   PDF
Pages:   120
Rating:    4.5 (50)
Delivery Time: 24 Hours to 48 Hours   
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