UK Liqueurs Market Based on Type (Neutrals/Bitters, Creams, Fruit Flavored, Others); Based on Packaging (Glass, PET Bottle, Metal Can, Others); Based on Distribution Channel (Convenience Stores, On Premises, Retailers, Supermarkets) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
UK Liqueurs Market size was valued at USD 6,964.10 million in 2024 and is anticipated to reach USD 9,234.37 million by 2032, at a CAGR of 3.60% during the forecast period (2024-2032).
The UK liqueurs market is driven by a growing consumer preference for premium and craft alcoholic beverages, supported by rising disposable incomes and a shift towards experiential drinking. The increasing popularity of cocktail culture, particularly among younger demographics, has fueled demand for flavored and versatile liqueurs. Health-conscious consumers are also influencing the market, prompting innovation in low-sugar and low-alcohol variants. Additionally, seasonal and limited-edition product launches are capturing consumer interest and enhancing brand engagement. E-commerce platforms and digital marketing strategies are playing a pivotal role in expanding product reach and boosting online sales. Key market trends include a resurgence of classic liqueur recipes with modern twists and the adoption of sustainable packaging solutions, reflecting growing environmental awareness. Moreover, collaborations between liqueur brands and hospitality businesses are enhancing visibility and customer loyalty, while social media platforms continue to influence purchasing behavior by promoting mixology content and lifestyle-oriented branding.
The geographical landscape of the UK liqueurs market is shaped by diverse consumer preferences across key regions such as London, Manchester, Birmingham, and Scotland. London leads in demand due to its dynamic nightlife, premium dining culture, and a high concentration of cosmopolitan consumers who favor artisanal and luxury liqueurs. Manchester and Birmingham are emerging as vibrant hubs for flavored and low-alcohol variants, driven by a younger demographic and growing interest in mixology. Meanwhile, Scotland, traditionally known for whisky, is experiencing a steady rise in liqueur consumption, particularly in urban centers. Key players actively shaping the competitive environment include Diageo PLC, Pernod Ricard, Bacardi Limited, Anheuser-Busch InBev SA/NV, and Heineken Holding NV. These companies continue to invest in product innovation, sustainable packaging, and strategic collaborations to strengthen their foothold. Through both retail and digital channels, these brands are capitalizing on evolving consumer trends and expanding their reach across the UK market.
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The UK liqueurs market was valued at USD 6,964.10 million in 2024 and is projected to reach USD 9,234.37 million by 2032, growing at a CAGR of 3.60% during the forecast period.
Rising consumer preference for premium and craft liqueurs is a key driver fueling market growth.
Increasing demand for low-ABV and flavored liqueurs supports evolving lifestyle trends and moderation habits.
Key players such as Diageo PLC, Pernod Ricard, and Bacardi Limited are expanding portfolios to capture diverse consumer segments.
Stringent advertising regulations and rising health consciousness pose challenges to consistent market expansion.
London dominates the regional landscape with a 34.5% share, followed by Manchester, Birmingham, and Scotland.
Innovative packaging formats like PET bottles and metal cans are gaining traction, especially among younger consumers.
Report Scope
This report segments the UK Liqueurs Market as follows:
Market Drivers
Rising Demand for Premium and Craft Liqueurs
One of the primary drivers of the UK liqueurs market is the growing consumer inclination toward premium and craft alcoholic beverages. With increasing disposable incomes and a heightened interest in high-quality, artisanal products, consumers are seeking unique flavor profiles and sophisticated drinking experiences. For instance, a survey conducted by the Wine and Spirit Trade Association (WSTA) revealed that UK consumers are increasingly willing to pay a premium for craft liqueurs made with locally sourced ingredients and heritage recipes. Additionally, the UK Department for Environment, Food & Rural Affairs (DEFRA) has supported initiatives to promote artisanal beverage production, emphasizing the importance of authenticity and sustainability in attracting discerning buyers.
Evolving Cocktail Culture and Mixology Trends
The widespread popularity of cocktails and mixology in the UK is significantly fueling liqueur consumption. Consumers, particularly in urban areas and younger demographics, are increasingly experimenting with at-home cocktails and favor liqueurs for their versatility in mixing drinks. For instance, the Wine and Spirit Trade Association (WSTA) reported that social media platforms have played a pivotal role in driving cocktail trends, with influencers showcasing creative recipes that prominently feature liqueurs. Similarly, the UK Hospitality Association has highlighted the growing demand for liqueurs in bars and restaurants, driven by the cultural shift toward experiential drinking. This cultural shift towards experiential drinking continues to encourage the adoption of new and diverse liqueur offerings.
Innovation in Flavors and Health-Conscious Alternatives
Product innovation, particularly in flavor profiles and health-conscious formulations, is another important driver of market growth. UK consumers are increasingly health-aware, prompting demand for low-alcohol, low-sugar, and organic liqueur options. In response, producers are expanding their portfolios with innovative flavors such as botanical infusions, exotic fruits, and dessert-inspired blends while also reducing artificial additives. Brands are also capitalizing on seasonal launches and limited-edition variants to maintain consumer interest and encourage repeat purchases. This focus on product differentiation is enabling brands to capture a broader audience and stay relevant in a highly competitive and trend-sensitive marketplace.
Expansion of E-commerce and Digital Marketing Channels
The growth of online retail channels and targeted digital marketing has significantly contributed to the accessibility and visibility of liqueur products across the UK. E-commerce platforms allow consumers to conveniently browse and purchase a wide variety of liqueurs, including exclusive or limited-stock items not typically available in physical stores. Additionally, digital marketing campaigns, influencer partnerships, and branded content on social media have become effective tools for engaging audiences and promoting brand loyalty. Virtual tastings and online mixology tutorials have further enhanced consumer engagement, particularly during and after the pandemic era. These digital strategies continue to reshape consumer behavior and play a crucial role in driving sales growth across the UK liqueurs market.
Market Trends
Growth in Flavored and Low-ABV Liqueurs
A prominent trend in the UK liqueurs market is the increasing demand for flavored and low-alcohol-by-volume (ABV) options. Consumers are gravitating towards unique and exotic flavor combinations such as salted caramel, blood orange, passion fruit, and herbaceous infusions, which enhance the overall sensory experience. This shift is particularly strong among millennials and Gen Z, who prefer lighter, approachable drinks with bold and adventurous profiles. Simultaneously, the growing focus on moderation and wellness has led to rising popularity of low-ABV and alcohol-free liqueurs, enabling consumers to enjoy the indulgence of liqueurs without compromising on their health-conscious lifestyle. This trend is encouraging manufacturers to diversify their offerings and experiment with new formulations that meet evolving consumer preferences.
Sustainability and Eco-Friendly Packaging Initiatives
Sustainability is becoming a defining factor in consumer purchasing decisions within the UK liqueurs market. Brands are increasingly adopting environmentally friendly practices, such as using recyclable glass bottles, biodegradable labels, and eco-conscious packaging materials. For instance, the UK Department for Environment, Food & Rural Affairs (DEFRA) has supported initiatives to promote sustainable sourcing and energy-efficient production processes in the beverage industry. Similarly, the Wine and Spirit Trade Association (WSTA) has highlighted the growing consumer preference for brands that prioritize ethical values and environmental responsibility.
Surge in Online Sales and Digital Engagement
The digital transformation of the alcohol industry is strongly reflected in the UK liqueurs segment. The convenience of online shopping and the growing preference for doorstep delivery have led to a significant increase in e-commerce sales. For instance, the UK Department for Digital, Culture, Media & Sport (DCMS) has emphasized the role of e-commerce platforms in expanding consumer access to domestic and imported liqueurs. Additionally, virtual tastings and interactive content, supported by the Wine and Spirit Trade Association (WSTA), have enhanced digital engagement and reshaped purchasing behavior in the post-pandemic era.
Resurgence of Heritage Brands and Classic Recipes
There is a renewed appreciation for heritage liqueur brands and traditional recipes in the UK market. Consumers are showing interest in nostalgic flavors and time-honored production methods, often associated with authenticity and craftsmanship. This revival is being supported by storytelling-focused branding, where producers highlight their historical legacy and artisanal processes. At the same time, some brands are modernizing these classic liqueurs by infusing them with contemporary twists or repositioning them for cocktail use. The blend of tradition and innovation is allowing heritage labels to connect with both long-standing customers and a new generation of consumers seeking a refined and culturally rich drinking experience.
Market Challenges Analysis
Stringent Regulatory Environment and Taxation Policies
The UK liqueurs market faces significant challenges stemming from stringent government regulations and evolving alcohol taxation policies. The industry operates under strict advertising standards, labelling requirements, and legal limitations on alcohol content and marketing practices, which can restrict brand visibility and innovation. For instance, the UK Advertising Standards Authority (ASA) enforces rigorous guidelines on alcohol marketing to ensure responsible advertising practices, limiting promotional flexibility for brands. Additionally, the UK Treasury’s recent increases in alcohol duties have been highlighted by the Wine and Spirit Trade Association (WSTA) as a significant factor driving up retail prices and reducing consumer spending, particularly among price-sensitive buyers.
Changing Consumer Preferences and Market Saturation
Another key challenge impacting the UK liqueurs market is the rapid shift in consumer preferences coupled with growing market saturation. As consumers increasingly adopt healthier lifestyles, there is a noticeable decline in demand for high-sugar, high-calorie liqueur options. Brands that fail to adapt to these evolving tastes risk losing market share to competitors offering low-alcohol, low-sugar, or plant-based alternatives. In addition, the influx of both domestic and international brands has intensified competition, making it difficult for smaller or newer entrants to establish a strong foothold. With a wide variety of flavors and products already available, brands must constantly innovate and differentiate themselves to capture consumer interest. This highly competitive environment, combined with changing consumption patterns, creates substantial barriers to sustained market growth and long-term brand loyalty.
Market Opportunities
The UK liqueurs market presents promising opportunities driven by shifting consumer behavior, evolving lifestyle preferences, and an increasing appetite for premium, low-alcohol, and artisanal offerings. As consumers seek more diverse and personalized drinking experiences, there is a growing opportunity for brands to expand their portfolios with unique flavor profiles, seasonal variants, and limited-edition releases. The trend toward moderation and wellness also opens doors for low-ABV and alcohol-free liqueur options, which are gaining momentum among health-conscious individuals. Brands that can successfully innovate while maintaining product authenticity are well-positioned to capture a broader customer base. Additionally, the demand for premium liqueurs made with natural ingredients and sustainable practices continues to grow, enabling manufacturers to align their offerings with ethical and environmental values, thus enhancing brand loyalty and appeal.
Another significant opportunity lies in the digital transformation of the liqueurs market. The rise of e-commerce, coupled with increased consumer engagement on social media and digital platforms, allows brands to reach target audiences more effectively and expand their online footprint. Direct-to-consumer sales channels enable brands to personalize marketing, offer exclusive products, and foster deeper customer relationships. Furthermore, collaborations with mixologists, influencers, and hospitality businesses can enhance brand visibility and drive experiential consumption. Expanding into niche segments, such as dessert-inspired liqueurs or those designed for specific cocktail pairings, can also differentiate offerings in an increasingly saturated market. With the right blend of innovation, sustainability, and digital engagement, companies in the UK liqueurs market have ample room to strengthen their position and capture emerging growth opportunities.
Market Segmentation Analysis:
By Type:
The UK liqueurs market is segmented by type into Neutrals/Bitters, Creams, Fruit Flavored, and Others, each catering to distinct consumer preferences. Neutrals and bitters continue to hold a solid market share due to their popularity in cocktails and their traditional association with after-dinner consumption. Cream-based liqueurs such as Irish cream enjoy strong demand, particularly during festive seasons and in the dessert beverage category, supported by their smooth texture and rich flavor profiles. Fruit-flavored liqueurs are rapidly gaining traction among younger consumers who favor sweet, vibrant, and mixable options, especially for at-home cocktails and social gatherings. This segment is witnessing innovation with tropical, berry, and citrus infusions driving consumer interest. Meanwhile, the ‘Others’ category, which includes herbal, nut-based, and specialty liqueurs, is also expanding as niche preferences and experimental mixology practices gain popularity. Together, these type-based segments reflect a diversified market where traditional preferences coexist with modern, trend-driven choices.
By Packaging:
In terms of packaging, the UK liqueurs market is segmented into Glass, PET Bottles, Metal Cans, and Others. Glass packaging dominates the segment due to its premium appeal, reusability, and consumer perception of quality. It is the preferred choice for premium and craft liqueurs, often featuring ornate or heritage designs that reinforce brand identity and product positioning. PET bottles are gaining popularity for their lightweight, cost-effectiveness, and durability, making them suitable for casual consumption and travel use. Metal cans, though a smaller segment, are emerging in ready-to-drink (RTD) formats, catering to convenience-focused and on-the-go consumers. This format is particularly appealing to younger demographics seeking portability and portion control. The ‘Others’ category includes alternative or sustainable packaging options, which are gradually gaining traction as eco-consciousness grows among UK consumers. Overall, packaging choices in the liqueurs market not only serve functional purposes but also influence purchasing decisions, brand perception, and sustainability narratives.
Segments:
Based on Type:
Neutrals/Bitters
Creams
Fruit Flavored
Others
Based on Packaging:
Glass
PET Bottle
Metal Can
Others
Based on Distribution Channel:
Convenience Stores
On Premises
Retailers
Supermarkets
Based on the Geography:
London
Manchester
Birmingham
Scotland
Regional Analysis
London
London holds the largest share of the UK liqueurs market, accounting for approximately 35% of the total revenue. The region’s dominance is largely driven by its diverse, cosmopolitan population and a high concentration of premium bars, lounges, and fine-dining establishments. London’s affluent consumer base exhibits a strong preference for premium and craft liqueurs, particularly those with unique flavors, heritage branding, or sustainable packaging. The city also benefits from significant tourist inflow, which supports demand across on-premise channels. Moreover, London’s thriving nightlife and cocktail culture fuel the popularity of both traditional and innovative liqueurs. The presence of numerous mixology events and beverage exhibitions provides a fertile ground for new product introductions, collaborations, and brand awareness campaigns. With a growing inclination toward low-ABV and artisanal variants, brands in London are innovating rapidly to keep pace with evolving tastes and lifestyle trends.
Manchester
Manchester contributes around 23% to the UK liqueurs market and remains one of the fastest-growing regional segments. Known for its vibrant youth culture and expanding hospitality sector, Manchester has witnessed rising demand for flavored liqueurs and low-alcohol options, especially among millennials and Gen Z consumers. The city’s bar and pub scene supports frequent experimentation with liqueur-based cocktails, increasing visibility and trial of niche and imported products. Local retailers and supermarkets also report consistent sales in both cream-based and fruit-infused variants. Manchester’s growing student population and a robust events calendar including music festivals and food fairs further boost liqueur consumption. Additionally, e-commerce penetration is strong in this region, allowing consumers access to a wide range of brands and product formats. This has made Manchester a key test market for emerging trends and product lines.
Birmingham
Birmingham commands a market share of approximately 20% in the UK liqueurs sector, supported by its diverse demographic and increasing preference for convenience-focused alcoholic beverages. The region has shown a steady shift from traditional high-alcohol spirits to flavored and ready-to-drink liqueurs that offer a balanced taste and moderate alcohol content. Supermarkets and retail chains in Birmingham have expanded their product assortment in response to rising consumer interest in seasonal and limited-edition variants. Furthermore, local craft distilleries are introducing regionally inspired liqueurs, tapping into the demand for artisanal and locally sourced options. With growing attention to ethical sourcing and sustainability, Birmingham consumers are also responding positively to eco-friendly packaging and organic ingredients. The combination of a multi-cultural consumer base and evolving drinking habits places Birmingham in a strong position for sustained market contribution.
Scotland
Scotland accounts for about 15% of the UK liqueurs market, showing stable yet modest growth compared to other regions. While traditionally known for its whisky heritage, Scotland has experienced a growing acceptance of liqueurs, especially those with rich, creamy textures and locally inspired flavors. The regional market benefits from tourism, particularly in cities like Edinburgh and Glasgow, where hospitality businesses are incorporating diverse liqueur selections into their offerings. The retail sector in Scotland has also expanded shelf space for innovative liqueurs, including herbal, nut-based, and dessert-style varieties. Although premium products have gained traction, affordability continues to influence purchasing behavior, with mid-range liqueurs seeing steady demand. Digital marketing and online sales channels are also expanding in the region, allowing smaller brands to reach rural consumers. As consumer awareness of global liqueur trends grows, Scotland holds potential for incremental market share gains through targeted promotions and product localization.
Key Player Analysis
Diageo PLC
Pernod Ricard
Bacardi Limited
Anheuser-Busch InBev SA/NV
Heineken Holding NV
Competitive Analysis
The competitive landscape of the UK liqueurs market is shaped by the strategic presence of leading players such as Diageo PLC, Pernod Ricard, Bacardi Limited, Anheuser-Busch InBev SA/NV, and Heineken Holding NV. These companies maintain a strong foothold through diverse product portfolios, well-established distribution networks, and ongoing brand development efforts. Premiumization remains a central strategy, with firms emphasizing heritage, quality, and artisanal production methods to capture the attention of discerning consumers. Strategic marketing, including collaborations with mixologists, event sponsorships, and influencer partnerships, is widely used to enhance brand visibility and consumer engagement. Additionally, the growing importance of online retail has led companies to invest in digital channels, allowing for better consumer targeting and higher brand accessibility. Retail expansion, both in supermarkets and convenience formats, supports widespread product availability. Furthermore, continuous efforts in research and development have resulted in the introduction of limited-edition releases and seasonal variants, helping brands stay relevant in a dynamic market landscape.
Recent Developments
In February 2025, Diageo reported a 1% growth in organic net sales for the first half of fiscal 2025, driven by strong performance in brands like Don Julio and Crown Royal. Guinness also achieved double-digit growth for the eighth consecutive half-year.
In February 2025, AB InBev reported record revenue for fiscal year 2024, with a focus on premiumization and no-alcohol beer categories. Corona Cero achieved triple-digit volume growth globally.
In November 2024, Pernod Ricard announced a strategic shift towards premium spirits, showcasing high-end offerings like Royal Salute and Jameson Black Barrel at a Christmas event in London.
In September 2024, Bacardi Limited announced a partnership with Coca-Cola to launch BACARDÍ Mixed with Coca-Cola ready-to-drink (RTD) cocktails, set to debut in European markets and Mexico in 2025.
Market Concentration & Characteristics
The UK liqueurs market exhibits moderate to high market concentration, characterized by the dominance of a few well-established players that hold a significant share of the overall revenue. These companies benefit from strong brand equity, extensive distribution networks, and diversified product portfolios that cater to various consumer segments. The market is further defined by premiumization trends, flavor innovation, and evolving consumer preferences, particularly among younger demographics seeking unique, low-alcohol, and craft-style beverages. While legacy brands continue to lead through consistent quality and marketing, smaller and niche producers are increasingly gaining traction by offering artisanal and locally inspired liqueurs. The market also demonstrates seasonal demand peaks, especially around festive and celebratory periods. Additionally, convenience-driven packaging and sustainability are becoming influential characteristics, as consumers show growing interest in ethical sourcing and eco-friendly solutions. Overall, the UK liqueurs market reflects a balance of brand loyalty and innovation-driven competition, making it dynamic yet concentrated.
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The research report offers an in-depth analysis based on Type,Packaging, Distribution Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
The demand for ready-to-drink (RTD) liqueur-based cocktails will rise, aligning with the convenience trend among busy consumers.
Craft distilleries and small-batch producers will gain popularity, offering unique local flavors and authenticity.
Augmented reality and digital labels may become tools for brands to enhance consumer interaction and storytelling.
Seasonal and limited-edition offerings will remain effective in driving short-term sales and brand excitement.
Retailers will focus more on exclusive collaborations with liqueur brands to create curated selections.
Artificial intelligence and data analytics will play a growing role in consumer behavior tracking and personalized marketing.
Urban nightlife and tourism recovery will stimulate on-premise consumption growth.
Functional and botanical ingredients may be integrated into liqueurs to attract wellness-oriented consumers.
The shift toward gender-neutral marketing and inclusive branding will expand the appeal of liqueur products.
Export opportunities for UK-based liqueur brands will grow in emerging markets with evolving taste preferences.
CHAPTER NO. 1 : INTRODUCTION 17
1.1.1. Report Description 17 Purpose of the Report 17 USP & Key Offerings 17
1.1.2. Key Benefits for Stakeholders 17
1.1.3. Target Audience 18
1.1.4. Report Scope 18 CHAPTER NO. 2 : EXECUTIVE SUMMARY 19
2.1. UK Liqueurs Market Snapshot 19
2.1.1. UK Liqueurs Market, 2018 – 2032 (ML) (USD Million) 21
2.2. Insights from Primary Respondents 22 CHAPTER NO. 3 : UK LIQUEURS MARKET – INDUSTRY ANALYSIS 23
3.1. Introduction 23
3.2. Market Drivers 24
3.2.1. Rise of Cocktail Culture, especially among Younger Generations 24
3.2.2. Increasing Variety of Flavors in Liqueurs 25
3.3. Market Restraints 26
3.3.1. Regulatory Environment 26
3.4. Market Opportunities 27
3.4.1. Market Opportunity Analysis 27
3.5. Porter’s Five Forces Analysis 28 CHAPTER NO. 4 : ANALYSIS COMPETITIVE LANDSCAPE 29
4.1. Company Market Share Analysis – 2023 29
4.1.1. UK Liqueurs Market: Company Market Share, by Volume, 2023 29
4.1.2. UK Liqueurs Market: Company Market Share, by Revenue, 2023 30
4.1.3. UK Liqueurs Market: Top 6 Company Market Share, by Revenue, 2023 30
4.1.4. UK Liqueurs Market: Top 3 Company Market Share, by Revenue, 2023 31
4.2. UK Liqueurs Market Company Volume Market Share, 2023 32
4.3. UK Liqueurs Market Company Revenue Market Share, 2023 33
4.4. Company Assessment Metrics, 2023 34
4.4.1. Stars 34
4.4.2. Emerging Leaders 34
4.4.3. Pervasive Players 34
4.4.4. Participants 34
4.5. Start-ups /SMEs Assessment Metrics, 2023 34
4.5.1. Progressive Companies 34
4.5.2. Responsive Companies 34
4.5.3. Dynamic Companies 34
4.5.4. Starting Blocks 34
4.6. Strategic Developments 35
4.6.1. Acquisitions & Mergers 35 New Product Launch 35 Regional Expansion 35
4.7. Key Players Product Matrix 36 CHAPTER NO. 5 : PESTEL & ADJACENT MARKET ANALYSIS 37
5.1. PESTEL 37
5.1.1. Political Factors 37
5.1.2. Economic Factors 37
5.1.3. Social Factors 37
5.1.4. Technological Factors 37
5.1.5. Environmental Factors 37
5.1.6. Legal Factors 37
5.2. Adjacent Market Analysis 37 CHAPTER NO. 6 : UK LIQUEURS MARKET – BY TYPE SEGMENT ANALYSIS 38
6.1. UK Liqueurs Market Overview, by Type Segment 38
6.1.1. UK Liqueurs Market Volume Share, By Type, 2023 & 2032 39
6.1.2. UK Liqueurs Market Revenue Share, By Type, 2023 & 2032 39
6.1.3. UK Liqueurs Market Attractiveness Analysis, By Type 40
6.1.4. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 40
6.1.5. UK Liqueurs Market Revenue, By Type, 2018, 2023, 2027 & 2032 41
6.2. Neutrals/Bitters 42
6.3. Creams 43
6.4. Fruit Flavored 44
6.5. Others 45 CHAPTER NO. 7 : UK LIQUEURS MARKET – BY PACKAGING SEGMENT ANALYSIS 46
7.1. UK Liqueurs Market Overview, by Packaging Segment 46
7.1.1. UK Liqueurs Market Volume Share, By Packaging, 2023 & 2032 47
7.1.2. UK Liqueurs Market Revenue Share, By Packaging, 2023 & 2032 47
7.1.3. UK Liqueurs Market Attractiveness Analysis, By Packaging 48
7.1.4. Incremental Revenue Growth Opportunity, by Packaging, 2024 – 2032 48
7.1.5. UK Liqueurs Market Revenue, By Packaging, 2018, 2023, 2027 & 2032 49
7.2. Glass 50
7.3. PET Bottle 51
7.4. Metal Can 52
7.5. Others 53 CHAPTER NO. 8 : UK LIQUEURS MARKET – BY DISTRIBUTION CHANNEL TYPE SEGMENT ANALYSIS 54
8.1. UK Liqueurs Market Overview, by Distribution Channel Type Segment 54
8.1.1. UK Liqueurs Market Volume Share, By Distribution Channel Type, 2023 & 2032 55
8.1.2. UK Liqueurs Market Attractiveness Analysis, By Distribution Channel Type 55
8.1.3. UK Liqueurs Market Revenue Share, By Distribution Channel Type, 2023 & 2032 55
8.1.4. Incremental Revenue Growth Opportunity, by Distribution Channel Type, 2024 – 2032 57
8.1.5. UK Liqueurs Market Revenue, By Distribution Channel Type, 2018, 2023, 2027 & 2032 57
8.2. Convenience Stores 58
8.3. On Premises 59
8.4. Retailers 60
8.5. Supermarkets 60 CHAPTER NO. 9 : UK LIQUEURS MARKET – ANALYSIS 61
9.1.1. UK Liqueurs Market Volume, By Type, 2018 – 2023 (ML) 61
9.1.2. UK Liqueurs Market Revenue, By Type, 2018 – 2023 (USD Million) 62
9.1.3. UK Liqueurs Market Volume, By Packaging, 2018 – 2023 (ML) 63
9.1.4. UK Liqueurs Market Revenue, By Packaging, 2018 – 2023 (USD Million) 64
9.1.5. UK Liqueurs Market Volume, By Distribution Channel Type, 2018 – 2023 (ML) 65
9.1.6. UK Liqueurs Market Revenue, By Distribution Channel Type, 2018 – 2023 (USD Million) 66 CHAPTER NO. 10 : COMPANY PROFILES 67
10.1. Diageo PLC 67
10.1.1. Company Overview 67
10.1.2. Product Portfolio 67
10.1.3. Swot Analysis 67
10.1.4. Business Strategy 67
10.1.5. Financial Overview 68
10.2. Pernod Ricard 69
10.3. Bacardi Limited 69
10.4. Anheuser-Busch InBev SA/NV 69
10.5. Heineken Holding NV 69
10.6. Company 6 69
10.7. Company 7 69
10.8. Company 8 69
10.9. Company 9 69
10.10. Company 10 69
List of Figures
FIG NO. 1. UK Liqueurs Market Volume & Revenue, 2018 – 2032 (ML) (USD Million) 21
FIG NO. 2. Porter’s Five Forces Analysis for UK Liqueurs Market 28
FIG NO. 3. Company Share Analysis, 2023 29
FIG NO. 4. Company Share Analysis, 2023 30
FIG NO. 5. Company Share Analysis, 2023 30
FIG NO. 6. Company Share Analysis, 2023 31
FIG NO. 7. UK Liqueurs Market – Company Volume Market Share, 2023 32
FIG NO. 8. UK Liqueurs Market – Company Revenue Market Share, 2023 33
FIG NO. 9. UK Liqueurs Market Volume Share, By Type, 2023 & 2032 39
FIG NO. 10. UK Liqueurs Market Revenue Share, By Type, 2023 & 2032 39
FIG NO. 11. Market Attractiveness Analysis, By Type 40
FIG NO. 12. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 40
FIG NO. 13. UK Liqueurs Market Revenue, By Type, 2018, 2023, 2027 & 2032 41
FIG NO. 14. UK Liqueurs Market for Neutrals/Bitters, Volume & Revenue (ML) (USD Million) 2018 – 2032 42
FIG NO. 15. UK Liqueurs Market for Creams, Volume & Revenue (ML) (USD Million) 2018 – 2032 43
FIG NO. 16. UK Liqueurs Market for Fruit Flavored, Volume & Revenue (ML) (USD Million) 2018 – 2032 44
FIG NO. 17. UK Liqueurs Market for Others, Volume & Revenue (ML) (USD Million) 2018 – 2032 45
FIG NO. 18. UK Liqueurs Market Volume Share, By Packaging, 2023 & 2032 47
FIG NO. 19. UK Liqueurs Market Revenue Share, By Packaging, 2023 & 2032 47
FIG NO. 20. Market Attractiveness Analysis, By Packaging 48
FIG NO. 21. Incremental Revenue Growth Opportunity by Packaging, 2024 – 2032 48
FIG NO. 22. UK Liqueurs Market Revenue, By Packaging, 2018, 2023, 2027 & 2032 49
FIG NO. 23. UK Liqueurs Market for Glass, Volume & Revenue (ML) (USD Million) 2018 – 2032 50
FIG NO. 24. UK Liqueurs Market for PET Bottle, Volume & Revenue (ML) (USD Million) 2018 – 2032 51
FIG NO. 25. UK Liqueurs Market for Metal Can, Volume & Revenue (ML) (USD Million) 2018 – 2032 52
FIG NO. 26. UK Liqueurs Market for Others, Volume & Revenue (ML) (USD Million) 2018 – 2032 53
FIG NO. 27. UK Liqueurs Market Volume Share, By Distribution Channel Type, 2023 & 2032 55
FIG NO. 28. Market Attractiveness Analysis, By Distribution Channel Type 55
FIG NO. 29. UK Liqueurs Market Revenue Share, By Distribution Channel Type, 2023 & 2032 55
FIG NO. 30. Incremental Revenue Growth Opportunity by Distribution Channel Type, 2024 – 2032 57
FIG NO. 31. UK Liqueurs Market Revenue, By Distribution Channel Type, 2018, 2023, 2027 & 2032 57
FIG NO. 32. UK Liqueurs Market for Convenience Stores, Volume & Revenue (ML) (USD Million) 2018 – 2032 58
FIG NO. 33. UK Liqueurs Market for On Premises, Volume & Revenue (ML) (USD Million) 2018 – 2032 59
FIG NO. 34. UK Liqueurs Market for Retailers, Volume & Revenue (ML) (USD Million) 2018 – 2032 60
FIG NO. 35. UK Liqueurs Market for Supermarkets, Volume & Revenue (ML) (USD Million) 2018 – 2032 60
List of Tables
TABLE NO. 1. : UK Liqueurs Market: Snapshot 19
TABLE NO. 2. : Drivers for the UK Liqueurs Market: Impact Analysis 24
TABLE NO. 3. : Restraints for the UK Liqueurs Market: Impact Analysis 26
TABLE NO. 4. : UK Liqueurs Market Volume, By Type, 2018 – 2023 (ML) 61
TABLE NO. 5. : UK Liqueurs Market Volume, By Type, 2024 – 2032 (ML) 61
TABLE NO. 6. : UK Liqueurs Market Revenue, By Type, 2018 – 2023 (USD Million) 62
TABLE NO. 7. : UK Liqueurs Market Revenue, By Type, 2024 – 2032 (USD Million) 62
TABLE NO. 8. : UK Liqueurs Market Volume, By Packaging, 2018 – 2023 (ML) 63
TABLE NO. 9. : UK Liqueurs Market Volume, By Packaging, 2024 – 2032 (ML) 63
TABLE NO. 10. : UK Liqueurs Market Revenue, By Packaging, 2018 – 2023 (USD Million) 64
TABLE NO. 11. : UK Liqueurs Market Revenue, By Packaging, 2024 – 2032 (USD Million) 64
TABLE NO. 12. : UK Liqueurs Market Volume, By Distribution Channel Type, 2018 – 2023 (ML) 65
TABLE NO. 13. : UK Liqueurs Market Volume, By Distribution Channel Type, 2024 – 2032 (ML) 65
TABLE NO. 14. : UK Liqueurs Market Revenue, By Distribution Channel Type, 2018 – 2023 (USD Million) 66
TABLE NO. 15. : UK Liqueurs Market Revenue, By Distribution Channel Type, 2024 – 2032 (USD Million) 66
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Frequently Asked Questions:
What is the current size of the UK Liqueurs market?
The UK liqueurs market was valued at USD 6,964.10 million in 2024 and is projected to reach USD 9,234.37 million by 2032, growing at a CAGR of 3.60%.
What factors are driving the growth of the UK Liqueurs market?
Growth is driven by rising demand for premium and craft liqueurs, evolving cocktail culture, flavor innovations, and the expansion of e-commerce and digital marketing.
What are the key segments within the UK Liqueurs market?
Key segments include Neutrals/Bitters, Creams, Fruit Flavored, and Others, along with packaging formats like Glass, PET bottles, Metal Cans, and distribution channels such as supermarkets and on-premises.
What are some challenges faced by the UK Liqueurs market?
The market faces challenges such as strict regulatory controls, changing consumer preferences towards healthier options, and market saturation.
Who are the major players in the UK Liqueurs market?
Major players include Diageo PLC, Pernod Ricard, Bacardi Limited, Anheuser-Busch InBev SA/NV, and Heineken Holding NV.
About Author
Rajdeep Kumar Deb
Lead Analyst – Consumer & Finance
Rajdeep brings a decade of consumer goods and financial services insight to strategic market analysis.
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