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U.S. K Beauty Product Market By Type (Sheet Masks, Cleansers, Moisturizers, Others); By Application (Beauty Business, Personal, Others); By End User (Male, Female, Children and Teenage); By Distribution Channel (Online Retail, Supermarket/Hypermarket, Specialty/Monobrand Stores); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Summary
Table Of Content

REPORT ATTRIBUTE	DETAILS
Historical Period	2019-2022
Base Year	2023
Forecast Period	2024-2032
U.S. K Beauty Product Market Size 2023	USD 4,118.20 million
U.S. K Beauty Product Market, CAGR	8.00%
U.S. K Beauty Product Market Size 2032	USD 8,234.66 million

Market Overview

The U.S. K Beauty Product Market is projected to grow from USD 4,118.20 million in 2023 to an estimated USD 8,234.66 million by 2032, with a compound annual growth rate (CAGR) of 8.00% from 2024 to 2032. This robust growth underscores the increasing consumer demand for innovative and high-quality beauty solutions inspired by Korean skincare and cosmetics.

Key drivers fueling this growth include the continuous innovation in product formulations, such as the integration of advanced ingredients like hyaluronic acid and snail mucin, which offer enhanced skincare benefits. Additionally, the surge in social media marketing and influencer endorsements has significantly boosted brand visibility and consumer engagement. Trends such as clean beauty, sustainability, and personalized skincare solutions are also shaping the market, catering to the evolving preferences of health-conscious and environmentally aware consumers.

Geographically, the U.S. K Beauty Product Market is predominantly concentrated in major metropolitan areas such as Los Angeles, New York, and Chicago, where there is a higher concentration of early adopters and trendsetters. These regions serve as key hubs for distribution and retail, facilitating widespread product availability. Prominent players in the market include Laneige, Innisfree, Missha, and Dr. Jart+, each leveraging their unique brand identities and extensive product portfolios to capture significant market share. Additionally, emerging brands are gaining traction by emphasizing niche segments and innovative product offerings, further intensifying competition and driving market expansion.

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Market Insights

The U.S. K Beauty Product Market is projected to grow from USD 4,118.20 million in 2023 to USD 8,234.66 million by 2032, with a CAGR of 8.00% from 2024 to 2032.
K-pop and K-drama have significantly boosted the popularity of Korean beauty products, with influencers playing a key role in shaping consumer preferences.
Consumers are increasingly seeking natural, cruelty-free, and eco-friendly beauty products, driving demand for clean beauty solutions within the market.
The market faces challenges due to intense competition from both domestic and international brands, making differentiation crucial for success.
Innovation in skincare technology, such as AI-based product recommendations and smart beauty tools, is enhancing product effectiveness and consumer engagement.
Metropolitan regions like Los Angeles, New York, and Chicago lead in market share due to higher disposable income and early adoption of K-Beauty trends.
Online retail platforms are becoming the primary sales channel, providing wider access to K-Beauty products and fostering direct consumer engagement.

Market Drivers

Rising Consumer Demand for Innovative and Multifunctional Products

The U.S. K Beauty Product Market thrives on its ability to deliver innovative, high-performance solutions that cater to a wide array of skincare needs. Korean beauty brands are renowned for their cutting-edge formulations that combine natural ingredients with advanced technology, offering consumers effective and multifunctional products. For instance, the introduction of BB creams and cushion compacts exemplifies how K Beauty brands effectively blend skincare and makeup benefits into a single product. This innovation resonates particularly well with U.S. consumers, who increasingly prioritize convenience without compromising quality. The appeal of unique textures, such as lightweight gels and emulsions, along with trend-setting ingredients like snail mucin and cica, further positions K Beauty products as market leaders. As consumers in the U.S. seek to adopt holistic skincare routines inspired by the Korean “glass skin” trend, the demand for such innovative offerings continues to drive the market’s growth. This is evident in the increasing popularity of products that not only address specific skincare concerns but also enhance overall skin health, demonstrating a clear shift towards multifunctionality in beauty routines.

Influence of K-Pop and Korean Cultural Exports

The global success of Korean pop culture, often referred to as the “Korean Wave” or Hallyu, has had a profound impact on the beauty industry in the U.S. K-pop idols and K-drama stars, celebrated for their flawless and radiant skin, have become unofficial ambassadors for Korean beauty brands. Their endorsements significantly shape consumer preferences and build trust in the quality and efficacy of K Beauty offerings. For instance, social media platforms like Instagram and TikTok amplify this influence, where beauty influencers showcase transformative effects of K Beauty products on their audiences. The aspirational appeal of Korean beauty standards—characterized by dewy, youthful skin—drives U.S. consumers to adopt K Beauty routines. This cultural phenomenon not only sustains consumer interest but also fosters a loyal customer base eager to explore the latest products and trends. The intertwining of entertainment and beauty creates a vibrant ecosystem where consumers feel connected to the brands they choose, further solidifying the impact of K-Pop on the rising popularity of K Beauty in the U.S.

Shift Toward Natural and Sustainable Beauty Solutions

The increasing awareness of environmental sustainability and demand for natural, clean-label products have significantly influenced the growth trajectory of the U.S. K Beauty Product Market. Korean brands have historically emphasized botanical extracts, fermented ingredients, and cruelty-free formulations, aligning closely with eco-conscious consumers’ values. For instance, brands like Innisfree and Laneige have successfully leveraged their sustainable practices by incorporating recyclable packaging and responsibly sourced ingredients into their offerings. This commitment not only appeals to U.S. consumers who prioritize ethical products but also enhances brand loyalty among those seeking transparency in ingredient sourcing and production methods. Furthermore, the rising popularity of vegan and hypoallergenic formulations among individuals with sensitive skin has bolstered the adoption of K Beauty products. As more consumers gravitate towards eco-friendly options that do not compromise on quality or performance, the emphasis on sustainability within K Beauty brands positions them favorably in a competitive market landscape.

Expansion of Distribution Channels and E-Commerce Growth

The growing accessibility of K Beauty products through diverse distribution channels has played a pivotal role in the market’s expansion in the U.S. Traditional retail giants like Sephora, Ulta Beauty, and Nordstrom have dedicated shelf space to K Beauty brands, providing consumers direct access to these innovative offerings. For instance, e-commerce platforms such as Amazon and Soko Glam have allowed brands to reach a broader audience while enhancing consumer engagement through detailed product descriptions and tutorials. This digital landscape enables smaller brands to establish a presence without significant overhead costs, contributing to overall industry growth. Additionally, subscription box services featuring K Beauty products have gained popularity by regularly introducing U.S. consumers to new items tailored to their preferences. The integration of omnichannel strategies not only enhances brand visibility but also ensures consistent availability of K Beauty products, catering to growing consumer demand for convenience and variety in their beauty shopping experiences.

Market Trends

Rising Popularity of Customized Skincare Solutions

One of the most significant trends shaping the U.S. K Beauty Product Market is the increasing demand for personalized skincare solutions. Consumers are moving away from generic products and seeking formulations tailored to their specific skin types, concerns, and goals. Korean beauty brands have embraced this shift by incorporating advanced diagnostic tools, such as AI-based skin analyzers and online quizzes, to recommend personalized regimens. For instance, brands like Dermatica and Skin + Me utilize detailed online questionnaires and AI-driven assessments to create customized products that address individual skin issues. This approach has led to a notable increase in their subscriber base, reflecting a strong consumer preference for tailored solutions that deliver visible results. The rise of products catering to niche skin concerns, such as redness, hyperpigmentation, and sensitivity, further illustrates the market’s focus on customization. Popular offerings include ampoules, essences, and serums formulated with active ingredients like niacinamide, peptides, and probiotics, allowing consumers to target concerns effectively while maintaining flexibility in their routines. This trend aligns with the broader consumer preference for transparency and efficacy in skincare, making personalized solutions an essential aspect of the evolving K Beauty landscape.

Focus on Clean Beauty and Ethical Practices

Clean beauty has emerged as a defining trend in the U.S. K Beauty Product Market, driven by growing consumer awareness of ingredient safety and environmental sustainability. Many K Beauty brands are responding to this demand by reformulating products to exclude harmful chemicals such as parabens, sulfates, and synthetic fragrances. The use of naturally derived, biodegradable ingredients like green tea extract, centella asiatica, and ginseng has further cemented K Beauty’s reputation for prioritizing skin health and environmental stewardship. For instance, brands like Innisfree and COSRX have launched eco-friendly packaging initiatives that include refillable containers and minimalistic designs aimed at reducing waste. These clean and ethical approaches resonate deeply with U.S. consumers who are not only concerned about personal well-being but also committed to supporting brands with sustainable and socially responsible values. As a result, there is a growing trend towards cruelty-free certifications and vegan product lines within the K Beauty sector. This commitment to clean beauty reflects a broader cultural shift towards health-consciousness and environmental awareness among consumers, making it an integral part of their purchasing decisions.

Integration of Advanced Technology in Beauty Regimens

The incorporation of technology into beauty products and routines is revolutionizing the U.S. K Beauty Product Market. Korean brands are at the forefront of this trend, leveraging innovations such as smart skincare devices and high-tech formulations to enhance product efficacy. For instance, LED masks, ultrasonic facial tools, and iontophoresis devices are becoming increasingly popular as they offer spa-quality treatments at home. These technological advancements not only provide consumers with effective skincare solutions but also foster an understanding of the science behind these products through educational content. Additionally, products featuring encapsulated delivery systems—like microcapsules and liposomes—ensure the controlled release of active ingredients for prolonged effectiveness. This trend is complemented by “skinimalism,” which emphasizes simplified routines with multifunctional products that allow consumers to achieve maximum results with fewer steps. As more consumers seek efficiency in their beauty regimens without compromising quality, the integration of advanced technology will continue to shape their expectations and experiences within the K Beauty landscape.

Increased Emphasis on Inclusive Marketing and Diverse Offerings

As the U.S. market becomes more diverse, K Beauty brands are making conscious efforts to cater to a broader demographic. This includes expanding product ranges to address a variety of skin tones, types, and concerns while ensuring inclusivity in their offerings. For example, foundations, BB creams, and cushions are now available in a wider array of shades that accommodate deeper skin tones—a significant step toward representation in beauty products. Marketing campaigns have also evolved to reflect the diversity of the U.S. population by featuring models and influencers from various ethnicities and age groups. This inclusive approach not only broadens the customer base but also enhances brand loyalty among underrepresented groups who feel seen by these brands. Furthermore, recognizing the growing male grooming market has prompted brands to launch products tailored specifically for men—such as lightweight moisturizers and oil-control formulations—addressing unique grooming needs. This shift towards inclusivity underscores the market’s commitment to addressing the diverse beauty needs of all consumers while promoting a sense of belonging and representation within the K Beauty community.

Market Challenges

Intense Market Competition and Brand Saturation

The U.S. K Beauty Product Market faces significant challenges from intense competition and market saturation. As the popularity of Korean beauty products grows, an increasing number of brands—both established and emerging—are vying for consumer attention. This saturation creates a crowded marketplace where brands must compete not only with each other but also with domestic and international beauty brands offering similar products. Many non-Korean brands have adopted K Beauty-inspired formulations, packaging, and marketing strategies, further diluting the market’s uniqueness. This competitive landscape pressures K Beauty brands to continuously innovate and differentiate themselves through product quality, marketing campaigns, and pricing strategies. Additionally, smaller brands may struggle to secure shelf space in major retailers or gain visibility on e-commerce platforms dominated by well-established names, hindering their growth potential.

Cultural Adaptation and Consumer Perception

Adapting K Beauty products and marketing strategies to align with U.S. consumer preferences remains a key challenge. While K Beauty is celebrated for its multi-step routines and innovative formulations, some consumers in the U.S. find these regimens time-consuming or overly complex compared to simpler Western beauty routines. Furthermore, cultural differences in beauty standards and skincare priorities may impact product acceptance. For example, the emphasis on achieving “glass skin” may not resonate with all U.S. consumers who prioritize practicality or specific skincare results, such as anti-aging or sun protection. Educating consumers about the benefits of K Beauty products and overcoming misconceptions about their suitability for diverse skin tones and types are ongoing challenges. Brands must strike a balance between maintaining their Korean heritage and customizing their offerings to appeal to the unique demands of the U.S. market

Market Opportunities

Expansion in Underserved Consumer Segments

The U.S. K Beauty Product Market presents significant opportunities for growth by addressing underserved consumer segments, including men and individuals with diverse skin tones. The rising interest in men’s grooming and skincare provides an untapped avenue for brands to develop targeted product lines, such as lightweight moisturizers, anti-aging solutions, and oil-control formulations. Similarly, creating inclusive products that cater to a broader range of skin tones and concerns can help brands establish a stronger foothold among minority groups. Customizing product offerings to meet the needs of these segments, supported by inclusive marketing campaigns, can enhance consumer engagement and loyalty. This focus aligns with the growing demand for representation and personalized skincare solutions in the U.S. market.

Leverage of Digital and E-Commerce Channels

The rapid growth of e-commerce and digital platforms offers a lucrative opportunity for K Beauty brands to expand their reach in the U.S. market. With consumers increasingly preferring online shopping, brands can capitalize on this trend by enhancing their digital presence through robust websites, mobile apps, and partnerships with leading e-commerce platforms like Amazon and Ulta. Social media and influencer marketing also play a critical role in building brand visibility and credibility, particularly among younger demographics. Additionally, subscription box services and direct-to-consumer models provide innovative ways to introduce new products and drive consumer engagement. By leveraging technology and data analytics, brands can deliver personalized shopping experiences and build lasting relationships with a digitally-savvy customer base.

Market Segmentation Analysis

By Type

The U.S. K Beauty Product Market features a diverse range of product types, each contributing significantly to its growth. Sheet masks are highly popular due to their convenience, affordability, and immediate hydrating and rejuvenating benefits, with formulations like charcoal, snail mucin, and hyaluronic acid driving consumer demand. Cleansers, particularly foaming and oil-based varieties, play a crucial role in multi-step skincare routines, with a growing emphasis on proper cleansing to prevent skin issues. Moisturizers continue to be a staple, with lightweight gel and cream formulations gaining traction, enhanced by multifunctional benefits like SPF and anti-aging properties. Additionally, other products such as toners, serums, and sunscreens are seeing increased adoption as more consumers embrace comprehensive skincare regimens inspired by Korean beauty.

By Application

The U.S. K Beauty Product Market is driven by three key application segments: Beauty Business, Personal Use, and Others. The Beauty Business segment includes professional spas, salons, and beauty clinics that incorporate K Beauty products, with growing consumer interest in K Beauty-inspired treatments contributing to its expansion. Personal use remains the dominant application, fueled by increasing consumer awareness of skincare and the easy accessibility of K Beauty products through both online and offline channels. Additionally, the “Others” segment is emerging as educational institutions and wellness programs adopt K Beauty products, helping to raise awareness of skincare practices among younger demographics.

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Segments

Based on Type

Sheet Masks
Cleansers
Moisturizers
Others

Based on Application

Beauty Business
Personal
Others

Based on End User

Male
Female
Children and Teenage

Based on Distribution Channel

Online Retail
Supermarket/Hypermarket
Specialty/Monobrand Stores

Based on Region

Urban Area
Rural Area

Regional Analysis

Northeast Region (35%)

The Northeast, encompassing states like New York, New Jersey, and Massachusetts, accounts for approximately 25% of the U.S. K-beauty market share. This region’s diverse and fashion-forward population has embraced K-beauty products, particularly in urban centers such as New York City. The presence of numerous specialty beauty stores and a high concentration of consumers seeking innovative skincare solutions have propelled market growth here.

West Coast Region (30%)

The West Coast, including California, Oregon, and Washington, represents about 30% of the market share. California, with its proximity to Asian markets and a large Asian-American population, serves as a significant hub for K-beauty products. The region’s emphasis on health, wellness, and natural beauty aligns well with K-beauty philosophies, further driving consumer adoption.

Key players

Able C & C Ltd
Adwin Korea Corporation
Amorepacific Corporation
CLIO COSMETICS Co. Ltd
Cosrx Inc
LG H&H Co. Ltd. (LG Corporation)
The Crème Shop Inc
The Face Shop Inc
Tonymoly Co. Ltd

Competitive Analysis

The U.S. K Beauty Product Market is highly competitive, with several key players dominating the landscape. Amorepacific Corporation and LG H&H Co. Ltd. lead the market, offering extensive product portfolios across skincare, cosmetics, and personal care. These companies leverage strong brand recognition and a robust distribution network to maintain their competitive edge. Cosrx Inc and Tonymoly Co. Ltd. stand out for their innovative formulations, targeting specific skincare concerns like acne and anti-aging, which resonate with the growing demand for specialized products. Able C & C Ltd and Adwin Korea Corporation offer competitive pricing strategies and localized products to appeal to U.S. consumers, while The Crème Shop Inc and The Face Shop Inc focus on affordability and accessibility in key retail locations. The market is also seeing increasing competition from emerging players who focus on sustainable practices and clean beauty formulations, enhancing overall market dynamics.

Recent Developments

In December 2024, Amorepacific reported a significant increase in sales driven by its popular skincare lines, particularly its BB creams and essences. The company attributed this growth to effective digital marketing campaigns that resonate with U.S. consumers’ preferences for multi-step skincare routines.

In January 2025, CLIO COSMETICS announced the expansion of its product range in the U.S., introducing new makeup items that incorporate K-beauty principles. This move is expected to attract a broader audience interested in both makeup and skincare.

In November 2024, Cosrx launched a special promotion on major e-commerce platforms, resulting in a 78% increase in sales year-over-year. The promotion highlighted their popular acne treatment products, which have gained substantial traction among U.S. consumers.

In December 2024, The Crème Shop announced a collaboration with popular K-pop idols to promote its latest skincare line. This partnership is expected to enhance brand recognition and appeal among fans of K-pop culture in the U.S.

In November 2024, Tonymoly launched a campaign featuring interactive online events that allow consumers to engage directly with brand representatives. This initiative is designed to foster community engagement and educate consumers about K-beauty routines and products.

Market Concentration and Characteristics

The U.S. K-Beauty product market is moderately concentrated, with a few dominant players controlling a significant share, including industry giants such as Amorepacific Corporation, LG H&H Co. Ltd., and Cosrx Inc. These brands leverage strong recognition, diverse product offerings, and extensive distribution networks to maintain their leading positions. However, the market is also characterized by a dynamic presence of smaller, emerging brands that are gaining traction by focusing on niche segments such as clean beauty, sustainable practices, and personalized skincare. The competitive landscape is continually evolving, with brands increasingly relying on innovation, influencer marketing, and e-commerce platforms to drive consumer engagement. As demand grows, new entrants are challenging established players by offering unique formulations and targeting specific skincare concerns, further diversifying the market and fueling its expansion.

Report Coverage

The research report offers an in-depth analysis based on Type, Application, End User, Distribution Channel and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

As K-Beauty products gain popularity, brands will focus on expanding their reach to suburban areas. Increased availability in retail chains and local stores will drive growth beyond major metropolitan areas.

Consumers’ growing preference for eco-friendly products will push brands to adopt sustainable packaging and cruelty-free formulations. The demand for clean beauty products will intensify, shaping the market’s future.

Brands will continue to innovate by incorporating technology into their products, such as AI-powered skincare diagnostics and advanced delivery systems. This technological infusion will enhance the personalized beauty experience for consumers.

The men’s skincare segment will expand as more male consumers embrace skincare routines. Products targeting specific concerns like oil control, shaving irritation, and anti-aging will see rising demand.

As diversity becomes a central focus, K-Beauty brands will offer more products catering to various skin tones and types. Inclusive marketing and formulations will allow brands to connect with a wider audience.

The shift toward online shopping will continue, with brands investing in e-commerce platforms to enhance consumer convenience. Direct-to-consumer models and subscription services will help grow online sales.

To cater to U.S. preferences, K-Beauty brands will adapt their products to meet local needs, including formulations suited for specific skin types, climates, and consumer preferences.

The growing interest in wellness will influence the U.S. K-Beauty market, with more consumers seeking products that promote both physical health and beauty. Brands will offer holistic skincare solutions integrating nutrition and beauty.

Digital platforms and social media influencers will continue to shape consumer preferences. Brands will invest in partnerships with influencers to drive brand awareness and loyalty, particularly among younger demographics.

The future will see an increasing demand for niche products like anti-pollution skincare and microbiome-friendly formulations. Brands will focus on innovation to meet the evolving skincare needs of U.S. consumers.

CHAPTER NO. 1 : INTRODUCTION 19

1.1.1. Report Description 19

Purpose of the Report 19

USP & Key Offerings 19

1.1.2. Key Benefits for Stakeholders 19

1.1.3. Target Audience 20

1.1.4. Report Scope 20

CHAPTER NO. 2 : EXECUTIVE SUMMARY 21

2.1. K-BEAUTY PRODUCTS Market Snapshot 21

2.1.1. United States K-BEAUTY PRODUCTS Market, 2018 – 2032 (USD Million) 22

CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 23

3.1. Russia-Ukraine and Israel-Palestine War Impacts 23

CHAPTER NO. 4 : K-BEAUTY PRODUCTS MARKET – INDUSTRY ANALYSIS 24

4.1. Introduction 24

4.2. Market Drivers 25

4.2.1. Driving Factor 1 Analysis 25

4.2.2. Driving Factor 2 Analysis 26

4.3. Market Restraints 27

4.3.1. Restraining Factor Analysis 27

4.4. Market Opportunities 28

4.4.1. Market Opportunity Analysis 28

4.5. Porter’s Five Forces Analysis 29

4.6. Value Chain Analysis 30

4.7. Buying Criteria 31

CHAPTER NO. 5 : IMPORT EXPORT ANALYSIS 32

5.1. Import Analysis by United States 32

5.1.1. United States K-BEAUTY PRODUCTS Market Import Volume/Revenue, By United States, 2018 – 2023 32

5.2. Export Analysis by United States 33

5.2.1. United States K-BEAUTY PRODUCTS Market Export Volume/Revenue, By United States, 2018 – 2023 33

CHAPTER NO. 6 : DEMAND SUPPLY ANALYSIS 34

6.1. Demand Analysis by United States 34

6.1.1. United States K-BEAUTY PRODUCTS Market Demand Volume/Revenue, By United States, 2018 – 2023 34

6.2. Supply Analysis by United States 35

6.2.1. United States K-BEAUTY PRODUCTS Market Supply Volume/Revenue, By United States, 2018 – 2023 35

CHAPTER NO. 7 : PRODUCTION ANALYSIS 36

7.1. Production Analysis by United States 36

7.1.1. United States K-BEAUTY PRODUCTS Market Production Volume/Revenue, By United States, 2018 – 2023 36

CHAPTER NO. 8 : PRICE ANALYSIS 37

8.1. Price Analysis by Type 37

8.1.1. United States K-BEAUTY PRODUCTS Market Price, By Type, 2018 – 2023 37

8.1.2. United States Type Market Price, By Type, 2018 – 2023 37

CHAPTER NO. 9 : RAW MATERIALS ANALYSIS 38

9.1. Key Raw Materials and Suppliers 38

9.2. Key Raw Materials Price Trend 38

CHAPTER NO. 10 : MANUFACTURING COST ANALYSIS 39

10.1. Manufacturing Cost Analysis 39

10.2. Manufacturing Process 39

CHAPTER NO. 11 : ANALYSIS COMPETITIVE LANDSCAPE 40

11.1. Company Market Share Analysis – 2023 40

11.1.1. United States K-BEAUTY PRODUCTS Market: Company Market Share, by Volume, 2023 40

11.1.2. United States K-BEAUTY PRODUCTS Market: Company Market Share, by Revenue, 2023 41

11.1.3. United States K-BEAUTY PRODUCTS Market: Top 6 Company Market Share, by Revenue, 2023 41

11.1.4. United States K-BEAUTY PRODUCTS Market: Top 3 Company Market Share, by Revenue, 2023 42

11.2. United States K-BEAUTY PRODUCTS Market Company Volume Market Share, 2023 43

11.3. United States K-BEAUTY PRODUCTS Market Company Revenue Market Share, 2023 44

11.4. Company Assessment Metrics, 2023 45

11.4.1. Stars 45

11.4.2. Emerging Leaders 45

11.4.3. Pervasive Players 45

11.4.4. Participants 45

11.5. Start-ups /SMEs Assessment Metrics, 2023 45

11.5.1. Progressive Companies 45

11.5.2. Responsive Companies 45

11.5.3. Dynamic Companies 45

11.5.4. Starting Blocks 45

11.6. Strategic Developments 46

11.6.1. Acquisitions & Mergers 46

New Product Launch 46

United States Expansion 46

11.7. Key Players Product Matrix 47

CHAPTER NO. 12 : PESTEL & ADJACENT MARKET ANALYSIS 48

12.1. PESTEL 48

12.1.1. Political Factors 48

12.1.2. Economic Factors 48

12.1.3. Social Factors 48

12.1.4. Technological Factors 48

12.1.5. Environmental Factors 48

12.1.6. Legal Factors 48

12.2. Adjacent Market Analysis 48

CHAPTER NO. 13 : K-BEAUTY PRODUCTS MARKET – BY TYPE SEGMENT ANALYSIS 49

13.1. K-BEAUTY PRODUCTS Market Overview, by Type Segment 49

13.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Type, 2023 & 2032 50

13.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Type 51

13.1.3. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 51

13.1.4. K-BEAUTY PRODUCTS Market Revenue, By Type, 2018, 2023, 2027 & 2032 52

13.2. Sheet Masks 53

13.3. Cleansers 54

13.4. Moisturizers 55

13.5. Others 56

13.6. Type 5 57

CHAPTER NO. 14 : K-BEAUTY PRODUCTS MARKET – BY APPLICATION SEGMENT ANALYSIS 58

14.1. K-BEAUTY PRODUCTS Market Overview, by Application Segment 58

14.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Application, 2023 & 2032 59

14.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Application 60

14.1.3. Incremental Revenue Growth Opportunity, by Application, 2024 – 2032 60

14.1.4. K-BEAUTY PRODUCTS Market Revenue, By Application, 2018, 2023, 2027 & 2032 61

14.2. Beauty Business 62

14.3. Personal 63

14.4. Others 64

14.5. Application 4 65

14.6. Application 5 66

CHAPTER NO. 15 : K-BEAUTY PRODUCTS MARKET – BY END-USER SEGMENT ANALYSIS 67

15.1. K-BEAUTY PRODUCTS Market Overview, by End-user Segment 67

15.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By End-user, 2023 & 2032 68

15.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By End-user 69

15.1.3. Incremental Revenue Growth Opportunity, by End-user, 2024 – 2032 69

15.1.4. K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70

15.2. Male 71

15.3. Female 72

15.4. Children 73

15.5. Teenage 74

15.6. End-user 5 75

CHAPTER NO. 16 : K-BEAUTY PRODUCTS MARKET – BY TECHNOLOGY SEGMENT ANALYSIS 76

16.1. K-BEAUTY PRODUCTS Market Overview, by Technology Segment 76

16.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Technology, 2023 & 2032 77

16.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Technology 78

16.1.3. Incremental Revenue Growth Opportunity, by Technology, 2024 – 2032 78

16.1.4. K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79

16.2. Technology 1 80

16.3. Technology 2 81

16.4. Technology 3 82

CHAPTER NO. 17 : – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 83

17.1. K-BEAUTY PRODUCTS Market Overview, by Distribution Channel Segment 83

17.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Distribution Channel, 2023 & 2032 84

17.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Distribution Channel 85

17.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 85

17.1.4. K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86

17.2. Online Retail 87

17.3. Supermarket/Hypermarket 88

17.4. Specialty/Monobrand Stores 89

17.5. Distribution Channel 4 90

17.6. Distribution Channel 5 91

CHAPTER NO. 18 : K-BEAUTY PRODUCTS MARKET – UNITED STATES ANALYSIS 92

18.1. Type 92

18.1.1. United States K-BEAUTY PRODUCTS Market Revenue, By Type, 2018 – 2023 (USD Million) 92

18.2. United States K-BEAUTY PRODUCTS Market Revenue, By Type, 2024 – 2032 (USD Million) 92

18.3. Application 93

18.3.1. United States K-BEAUTY PRODUCTS Market Revenue, By Application, 2018 – 2023 (USD Million) 93

18.3.2. United States K-BEAUTY PRODUCTS Market Revenue, By Application, 2024 – 2032 (USD Million) 93

18.4. End-user 94

18.4.1. United States K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018 – 2023 (USD Million) 94

18.4.2. United States K-BEAUTY PRODUCTS Market Revenue, By End-user, 2024 – 2032 (USD Million) 94

18.5. Technology 95

18.5.1. United States K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018 – 2023 (USD Million) 95

18.5.2. United States K-BEAUTY PRODUCTS Market Revenue, By Technology, 2024 – 2032 (USD Million) 95

18.6. Distribution Channel 96

18.6.1. United States K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 96

18.6.2. United States K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 96

CHAPTER NO. 19 : COMPANY PROFILES 97

19.1. Able C & C Ltd 97

19.1.1. Company Overview 97

19.1.2. Product Portfolio 97

19.1.3. Swot Analysis 97

19.1.4. Business Strategy 98

19.1.5. Financial Overview 98

19.1.6. Adwin Korea Corporation 99

19.1.7. Amorepacific Corporation 99

19.1.8. CLIO COSMETICS Co. Ltd 99

19.1.9. Cosrx Inc 99

19.1.10. LG H&H Co. Ltd. (LG Coproration) 99

19.1.11. The Crème Shop Inc 99

19.1.12. The Face Shop Inc 99

19.1.13. Tonymoly Co. Ltd 99

19.1.14. Company 10 99

19.1.15. Company 11 99

19.1.16. Company 12 99

19.1.17. Company 13 99

19.1.18. Company 14 99

CHAPTER NO. 20 : RESEARCH METHODOLOGY 100

20.1. Research Methodology 100

20.1.1. Phase I – Secondary Research 101

20.1.2. Phase II – Data Modeling 101

Company Share Analysis Model 102

Revenue Based Modeling 102

20.1.3. Phase III – Primary Research 103

20.1.4. Research Limitations 104

Assumptions 104

List of Figures

FIG NO. 1. United States K-BEAUTY PRODUCTS Market Revenue, 2018 – 2032 (USD Million) 22

FIG NO. 2. Porter’s Five Forces Analysis for United States K-BEAUTY PRODUCTS Market 29

FIG NO. 3. Value Chain Analysis for United States K-BEAUTY PRODUCTS Market 30

FIG NO. 4. United States K-BEAUTY PRODUCTS Market Import Volume/Revenue, By United States, 2018 – 2023 32

FIG NO. 5. United States K-BEAUTY PRODUCTS Market Export Volume/Revenue, By United States, 2018 – 2023 33

FIG NO. 6. United States K-BEAUTY PRODUCTS Market Demand Volume/Revenue, By United States, 2018 – 2023 34

FIG NO. 7. United States K-BEAUTY PRODUCTS Market Supply Volume/Revenue, By United States, 2018 – 2023 35

FIG NO. 8. United States K-BEAUTY PRODUCTS Market Production Volume/Revenue, By United States, 2018 – 2023 36

FIG NO. 9. United States K-BEAUTY PRODUCTS Market Price, By Type, 2018 – 2023 37

FIG NO. 10. Raw Materials Price Trend Analysis, 2018 – 2023 38

FIG NO. 11. Manufacturing Cost Analysis 39

FIG NO. 12. Manufacturing Process 39

FIG NO. 13. Company Share Analysis, 2023 40

FIG NO. 14. Company Share Analysis, 2023 41

FIG NO. 15. Company Share Analysis, 2023 41

FIG NO. 16. Company Share Analysis, 2023 42

FIG NO. 17. K-BEAUTY PRODUCTS Market – Company Volume Market Share, 2023 43

FIG NO. 18. K-BEAUTY PRODUCTS Market – Company Revenue Market Share, 2023 44

FIG NO. 19. K-BEAUTY PRODUCTS Market Revenue Share, By Type, 2023 & 2032 50

FIG NO. 20. Market Attractiveness Analysis, By Type 51

FIG NO. 21. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 51

FIG NO. 22. K-BEAUTY PRODUCTS Market Revenue, By Type, 2018, 2023, 2027 & 2032 52

FIG NO. 23. United States K-BEAUTY PRODUCTS Market for Sheet Masks, Revenue (USD Million) 2018 – 2032 53

FIG NO. 24. United States K-BEAUTY PRODUCTS Market for Cleansers, Revenue (USD Million) 2018 – 2032 54

FIG NO. 25. United States K-BEAUTY PRODUCTS Market for Moisturizers, Revenue (USD Million) 2018 – 2032 55

FIG NO. 26. United States K-BEAUTY PRODUCTS Market for Others, Revenue (USD Million) 2018 – 2032 56

FIG NO. 27. United States K-BEAUTY PRODUCTS Market for Type 5, Revenue (USD Million) 2018 – 2032 57

FIG NO. 28. K-BEAUTY PRODUCTS Market Revenue Share, By Application, 2023 & 2032 59

FIG NO. 29. Market Attractiveness Analysis, By Application 60

FIG NO. 30. Incremental Revenue Growth Opportunity by Application, 2024 – 2032 60

FIG NO. 31. K-BEAUTY PRODUCTS Market Revenue, By Application, 2018, 2023, 2027 & 2032 61

FIG NO. 32. United States K-BEAUTY PRODUCTS Market for Beauty Business, Revenue (USD Million) 2018 – 2032 62

FIG NO. 33. United States K-BEAUTY PRODUCTS Market for Personal, Revenue (USD Million) 2018 – 2032 63

FIG NO. 34. United States K-BEAUTY PRODUCTS Market for Others, Revenue (USD Million) 2018 – 2032 64

FIG NO. 35. United States K-BEAUTY PRODUCTS Market for Application 4, Revenue (USD Million) 2018 – 2032 65

FIG NO. 36. United States K-BEAUTY PRODUCTS Market for Application 5, Revenue (USD Million) 2018 – 2032 66

FIG NO. 37. K-BEAUTY PRODUCTS Market Revenue Share, By End-user, 2023 & 2032 68

FIG NO. 38. Market Attractiveness Analysis, By End-user 69

FIG NO. 39. Incremental Revenue Growth Opportunity by End-user, 2024 – 2032 69

FIG NO. 40. K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70

FIG NO. 41. United States K-BEAUTY PRODUCTS Market for Male, Revenue (USD Million) 2018 – 2032 71

FIG NO. 42. United States K-BEAUTY PRODUCTS Market for Female, Revenue (USD Million) 2018 – 2032 72

FIG NO. 43. United States K-BEAUTY PRODUCTS Market for Children, Revenue (USD Million) 2018 – 2032 73

FIG NO. 44. United States K-BEAUTY PRODUCTS Market for Teenage, Revenue (USD Million) 2018 – 2032 74

FIG NO. 45. United States K-BEAUTY PRODUCTS Market for End-user 5, Revenue (USD Million) 2018 – 2032 75

FIG NO. 46. K-BEAUTY PRODUCTS Market Revenue Share, By Technology, 2023 & 2032 77

FIG NO. 47. Market Attractiveness Analysis, By Technology 78

FIG NO. 48. Incremental Revenue Growth Opportunity by Technology, 2024 – 2032 78

FIG NO. 49. K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79

FIG NO. 50. United States K-BEAUTY PRODUCTS Market for Technology 1, Revenue (USD Million) 2018 – 2032 80

FIG NO. 51. United States K-BEAUTY PRODUCTS Market for Technology 2, Revenue (USD Million) 2018 – 2032 81

FIG NO. 52. United States K-BEAUTY PRODUCTS Market for Technology 3, Revenue (USD Million) 2018 – 2032 82

FIG NO. 53. K-BEAUTY PRODUCTS Market Revenue Share, By Distribution Channel, 2023 & 2032 84

FIG NO. 54. Market Attractiveness Analysis, By Distribution Channel 85

FIG NO. 55. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 85

FIG NO. 56. K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86

FIG NO. 57. United States K-BEAUTY PRODUCTS Market for Online Retail, Revenue (USD Million) 2018 – 2032 87

FIG NO. 58. United States K-BEAUTY PRODUCTS Market for Supermarket/Hypermarket, Revenue (USD Million) 2018 – 2032 88

FIG NO. 59. United States K-BEAUTY PRODUCTS Market for Specialty/Monobrand Stores, Revenue (USD Million) 2018 – 2032 89

FIG NO. 60. United States K-BEAUTY PRODUCTS Market for Distribution Channel 4, Revenue (USD Million) 2018 – 2032 90

FIG NO. 61. United States K-BEAUTY PRODUCTS Market for Distribution Channel 5, Revenue (USD Million) 2018 – 2032 91

FIG NO. 62. Research Methodology – Detailed View 100

FIG NO. 63. Research Methodology 101

List of Tables

TABLE NO. 1. : United States K-BEAUTY PRODUCTS Market: Snapshot 18

TABLE NO. 2. : Drivers for the K-BEAUTY PRODUCTS Market: Impact Analysis 22

TABLE NO. 3. : Restraints for the K-BEAUTY PRODUCTS Market: Impact Analysis 24

TABLE NO. 4. : United States K-BEAUTY PRODUCTS Market Revenue, By Type, 2018 – 2023 34

TABLE NO. 5. : Key Raw Materials & Suppliers 35

TABLE NO. 6. : United States K-BEAUTY PRODUCTS Market Revenue, By Type, 2018 – 2023 (USD Million) 89

TABLE NO. 7. : United States K-BEAUTY PRODUCTS Market Revenue, By Type, 2024 – 2032 (USD Million) 89

TABLE NO. 8. : United States K-BEAUTY PRODUCTS Market Revenue, By Application, 2018 – 2023 (USD Million) 90

TABLE NO. 9. : United States K-BEAUTY PRODUCTS Market Revenue, By Application, 2024 – 2032 (USD Million) 90

TABLE NO. 10. : United States K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018 – 2023 (USD Million) 91

TABLE NO. 11. : United States K-BEAUTY PRODUCTS Market Revenue, By End-user, 2024 – 2032 (USD Million) 91

TABLE NO. 12. : United States K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018 – 2023 (USD Million) 92

TABLE NO. 13. : United States K-BEAUTY PRODUCTS Market Revenue, By Technology, 2024 – 2032 (USD Million) 92

TABLE NO. 14. : United States K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 93

TABLE NO. 15. : United States K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 93

Frequently Asked Questions:

What is the market size of the U.S. K Beauty Product Market in 2023 and 2032?

The U.S. K Beauty Product Market is valued at USD 4,118.20 million in 2023 and is projected to reach USD 8,234.66 million by 2032, with a compound annual growth rate (CAGR) of 8.00% from 2024 to 2032.

What are the key drivers of growth in the U.S. K Beauty Product Market?

The key drivers include continuous product innovation, the popularity of K-pop and K-drama, influencer marketing, and rising demand for clean beauty and sustainability. These trends are fueling consumer demand for high-quality skincare solutions.

How is K-Beauty influencing U.S. consumer preferences?

K-Beauty’s focus on innovative skincare, multi-functional products, and natural ingredients has significantly impacted U.S. beauty standards. Consumers are increasingly adopting these trends for their skincare routines, inspired by Korean beauty ideals.

Which regions are driving the growth of the U.S. K Beauty Product Market?

The market is primarily concentrated in metropolitan areas like Los Angeles, New York, and Chicago, where early adopters and trendsetters drive demand. These regions are key hubs for distribution and retail.

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