Vegan Mayonnaise Market By Packaging (Glass Jars Packaging, Plastic Containers and Packaging, Pouches Packaging) By Distribution Channel (Retail Stores,Online Sales,Others) - Growth, Future Prospects & Competitive Analysis, 2016 – 2028

About this report

The global vegan mayonnaise market report explores the critical analysis of the vegan mayonnaise industry using key parameters. The report consists of investment strategies, the need for investments in the vegan mayonnaise industry, and the multiple benefits for investors. Importantly, this report sets out major changes in the global technical regulations for the vegan mayonnaise industry and how economic and non-economic barriers are helping the vegan mayonnaise market grow. Moreover, the report analyses the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses include Porter's five forces analysis, PESTEL analysis, value chain analysis, etc.



Vegan Mayonnaise Market by Volume


Vegan Mayonnaise Market by Value


Vegan Mayonnaise Market, Tornado Analysis


Vegan Mayonnaise Market, STAR Analysis


Vegan Mayonnaise Market, SRC Analysis


Vegan Mayonnaise Market, Import-Export Data

Yes (On Demand)

Vegan Mayonnaise Market Pricing Analysis

Yes (On Demand)

Vegan Mayonnaise Market Segment Analysis

·         By Packaging (Glass Jars Packaging, Plastic Containers Packaging, and Pouches Packaging)

·         By Distribution Channel (Retail Stores, Online Sales, and Others)

Vegan Mayonnaise Market, Regional Analysis

·         North America (the US and Canada)

·         Europe (Germany, UK, France, Italy, Spain, and the Rest of Europe)

·         Asia Pacific (China, India, Japan, South Korea, South East Asia, and the Rest of Asia Pacific)

·         Latin America (Brazil, Mexico, and the Rest of Latin America)

·         Middle East and Africa (GCC Countries, South Africa, and the Rest of Middle East and Africa)

Vegan Mayonnaise Market Key Companies

Nayonaise, Just Inc, Follow Your Heart, Veeba Food Services Private Ltd, Remia C.V., Nasoya Foods, Granovita, Conagra Brands Inc, Crosse & Blackwell, Dr. August Oetker KG, Kensington & Sons LLC, Zydus Wellness Ltd, Nestle, Del Monte Foods Inc, Unilever Group, The Vegan Co., Spectrum Organic Products LLC, and Best Foods Vegan Dressing & Spread

Vegan Mayonnaise Market Competitive Landscape

·         Market Share Analysis

·         Competitive Benchmarking

·         Key Players Market Positioning

·         Geographical Presence Analysis

·         Major Strategies Adopted


Key Highlights of the report

How are the major segments performing in the Vegan Mayonnaise Market?

  • The glass jars packaging segment led the market in terms of packaging in 2021 and is expected to continue throughout the projection period. Glass jars are preferable over other packaging alternatives for keeping vegan mayonnaise as they can keep mayonnaise fresh for a long time. Glass jars also do not contain any chemicals that could taint food. Glass jars are preferred over other types of jars by vegan mayonnaise manufacturers as they consume 40% less energy during production.
  • The retail store's distribution channel segment has the biggest market share due to its ability to offer various products and brands under one roof at reasonable costs. Many people prefer to buy their food, including vegan mayonnaise, at retail stores, which is another factor fueling the expansion of the global industry. Aside from that, several flavors are accessible in retail stores, making it easier for clients to obtain them quickly.

Which region dominated the vegan mayonnaise market?

North American region dominated the global vegan mayonnaise market in 2021 and is expected to maintain its dominance throughout the forecast period. North American countries such as the United States, Canada, and others have a substantial vegan population, which drives the demand for vegan mayonnaise. At least 75 million vegans and vegetarians are living in North America as of 2019, and that number is rapidly increasing. Vegan mayonnaise is widely used in various foods, including burgers, tacos, and other dishes. Aside from that, mayo is used as a mixture in different cuisines. Different tastes of vegan mayonnaise are presently in demand in regions of multiple food industries. Natural, low-fat, common, and gluten-free foods attract customers and promote the growth of veggie lovers and egg-free mayonnaise in the regional market.

How is US Market Performing in the vegan mayonnaise market?

In 2021, North America led the global vegan mayonnaise industry. The vast vegetarian population and numerous societal norms in the United States have contributed to the rapid growth of egg-free vegan mayonnaise. It is recently estimated that egg-free vegan mayonnaise accounts for more than 80% of total sales in the country. The increased health consciousness among consumers has contributed to the rising popularity of vegan foods products in the United States. According to US Food and Drug Administration (FDA), eggs and milk are among the most prevalent food allergies. As a result, many companies consider this plant-based food aimed at those other than vegans. Rather, it is aimed at consumers who cannot consume mayonnaise spreads and dips due to dietary constraints.

What is the competitive environment of the vegan mayonnaise market?

The vegan mayonnaise industry is extremely fragmented, with numerous vegan mayonnaise brands available. Key market companies heavily invest in product launches and strengthen their marketing and distribution strategies to enhance product penetration. They introduce products manufactured from various components and for various uses, such as sandwich spread, nachos dipping, etc. Adopting competitive strategies such as mergers, partnerships, acquisitions, joint ventures, and so on is also prevalent in the global market. For instance, Nando, a South African fast-food restaurant, launched its first vegan product, Vegan PERinaise, a vegan mayonnaise manufactured from potatoes to replace gluten and eggs, in October 2021. Similarly, Trader Joe's, an American grocery store chain, introduced vegan mayo in September 2021 as a salad dressing or sandwich spread prepared with avocado oil, onion, garlic, mustard flour, and pepper.

Executive Summary

What are all the technical developments being developed in the vegan mayonnaise market?

The availability of egg-free vegan mayonnaise's basic ingredients is plentiful for both small- and large-scale manufacturers. However, there are physical processing capacity restrictions. The key to enhancing the volume growth of the egg-free mayonnaise industry is to upgrade technology and scale up manufacturing. Some businesses in the vegan mayonnaise industry will be able to expand on-site due to improved transportation and supply chain tactics. Manufacturers are releasing vegan mayonnaise from various raw materials, such as apple soy milk, cider vinegar, avocado oil, and amount packaging, in response to rising demand for vegan mayonnaise. For example, Hellmann's recently introduced three new vegan mayonnaise variants in the UK market: chipotle, baconnaise, and garlic. Another company, Only Plant Based, launched vegan mayo in the UK market, which is available in both offline and online stores. Such launches are expected to drive the global vegan mayonnaise market throughout the projected period.

Which are the key investments by the vegan mayonnaise market players?

The governments of many countries are funding new, developing participants in the business, and allowing foreign corporations to invest extensively. This element is predicted to give profitable prospects and aid in expanding the egg-free vegan mayonnaise industry. As new manufacturers emerge, healthy competition is projected to create substantial growth in the egg-free vegan mayonnaise market. Leading market players invest significantly in new product releases and improve their promotional and distribution plans to increase product adoption. For instance, Cremica Agro Foods Limited (India), a renowned food product firm, introduced an interesting Mayonnaise collection on September 18, 2019. The food product corporation is renowned for its cutting-edge products and dedication to excellence. Seven brand-new vegan mayonnaise tastes have been developed by the company this time. Likewise, Falfurrias Capital Partners (US), a private equity investment firm, announced the acquisition of Sauer Brands Inc's food business on June 20, 2019. The prestigious Duke's mayonnaise brand is also included in the deal. Falfurrias Capital Partners purchases or invests in lower, middle-market companies, whereas Sauer produces the well-known vegan mayonnaise.

Some major players in the vegan mayonnaise market are Nayonaise, Just Inc, Follow Your Heart, Veeba Food Services Private Ltd, Remia C.V., Nasoya Foods, Granovita, Conagra Brands Inc, Crosse & Blackwell, Dr. August Oetker KG, Kensington & Sons LLC, Zydus Wellness Ltd, Nestle, Del Monte Foods Inc, Unilever Group, The Vegan Co., Spectrum Organic Products LLC, and Best Foods Vegan Dressing & Spread.

What are the Major Driving Factors for the Vegan Mayonnaise Market?

Several causes, including the popularity of veganism, growing knowledge of nutrition and health, and enhanced food safety, drive the food and beverage industry's fascination with using egg substitutes such as plant-based products. The egg-free vegan mayonnaise has several health benefits, including fewer calories than regular mayonnaise and higher vitamin content. Its excellent nutritional value and low caloric content make it a useful source for lowering cholesterol levels. The global vegan mayonnaise industry has grown significantly due to consumers' increased preference for a vegan diet and vegan products. Moreover, rising awareness of the health benefits of vegan food is expected to enhance the market throughout the forecast period. The growing demand for plant-based foods creates a large market potential for the sector's key players. In addition, increased disposable incomes in developing nations support market expansion.

What are the Major Risks for the Vegan Mayonnaise Market?

While vegan mayonnaise is healthier than traditional, it lacks essential elements in egg-based mayonnaise. Vegan mayonnaise, unlike egg mayonnaise, lacks minerals such as vitamin B12, calcium, and vitamin D. Moreover, a shortage of essential nutrients leads to decreased intake, especially among young and growing children, hindering the market growth. As a result, this presents substantial obstacles to expanding the global market for vegan mayonnaise. The eggless vegan mayonnaise market is likewise subject to regulatory constraints. These rules primarily concentrate on the mayonnaise definition under the law, which includes eggs. For instance, Hampton Creek, a significant producer of eggless mayonnaise, received a warning from the FDA stating that their product cannot be labeled mayonnaise as it does not contain eggs. Although the FDA later lifted the limitation, the industry still needs to be improved by misunderstandings regarding terminology.

Which is the key packaging in the vegan mayonnaise market?

The glass jar packaging segment holds the largest global vegan mayonnaise market share. Many customers prefer glass jar packaging since it is long-lasting, recyclable, and does not react with the product. Glass jars come in various sizes and forms to meet the needs of various customers. Both online and offline retailers sell them. There are numerous advantages to preserving vegan mayonnaise in glass jars. They offer an airtight seal that keeps the goods fresh for an extended period. In addition, they are reusable and simple to clean. Vegans frequently use glass jars since they are environmentally friendly and do not cause pollution.


How is the vegan mayonnaise market performing in regions?

North America dominated the vegan mayonnaise market in 2021 due to a larger consumer base and more retail vegan outlets than any other region. Several new regional companies are joining the market, each offering distinctive flavors of egg-free vegan mayonnaise. The growing number of vegan-only stores, making it easier for customers to purchase egg-free mayonnaise, will likely strengthen the region's egg-free vegan mayonnaise industry. The rise in health-conscious people and increased knowledge of veganism in the region are other factors contributing to market expansion. Moreover, consumers' increased inclination for organic and natural products drives regional market expansion throughout the projection period.

Furthermore, the Asia Pacific market is anticipated to hold the largest revenue share in the global vegan mayonnaise market during the forecast period due to its widespread availability and affordable costs. Among the flavors of vegan mayonnaise are tandoori, mint, herb, garlic, aioli, and mild curry. The egg-free vegan mayonnaise is in high demand in regional hotels, restaurants, and canteens. Companies in the region, including Veeba Food Services Private Limited, Zydus Wellness, and others, focus on research and developing new product releases to enhance their position in the worldwide egg-free mayonnaise market. For instance, Zydus Wellness Ltd introduced Nutralite, an egg-free vegan mayonnaise enriched with vitamins A, D, and E, in May 2018.

What is the regulatory landscape for the vegan mayonnaise market?

The legal definition of mayonnaise and the inclusion of eggs are subject to constant change, which is predicted to impede the development of egg-free vegan mayonnaise globally. Certain regulatory constraints exist in the worldwide vegan mayonnaise industry. For example, the Food and Drug Administration (FDA) of the United States issued a warning letter to JUST Inc. (previously Hampton Creek), an egg-free mayonnaise maker, stating that it cannot be termed mayonnaise as it contains no egg. Although the FDA later lifted the prohibition, the misunderstanding over terminology is projected to hamper the worldwide vegan mayonnaise market's growth.

What is the Market Size of Vegan Mayonnaise regarding value?

The global vegan mayonnaise market is anticipated to grow at a substantial CAGR of 9.5% in the upcoming years. The global vegan mayonnaise industry is estimated to be worth USD 1 billion in 2021 and is expected to be worth USD 1.72 billion by 2028.

What are the major players planning for the future of the vegan mayonnaise market?

Key Players in corporate strategic activities, such as collaboration, mergers and acquisitions, product launches, and expansion, achieve a much greater stake. Players purchase small yet potential enterprises from emerging markets to expand their footprints. As a result, the local players face competition in terms of technology, quality, and pricing. Raw material price fluctuations have an impact on production costs. The cost of production also has an impact on the overall rates. Producers plan to build a supply network to fulfill rising demand. Manufacturers in the business are attempting to discover innovative strategies to improve productivity while decreasing costs. Companies are also focusing on developing novel and distinctive flavors that will help to raise demand for organic egg-free vegan mayonnaise. Several new brands are joining the market and offering diverse varieties of vegan mayonnaise.

Segmentation of Global Vegan Mayonnaise Market -

Global Vegan Mayonnaise Market – By Packaging

  • Glass Jars Packaging
  • Plastic Containers and Packaging
  • Pouches Packaging

Global Vegan Mayonnaise Market – By Distribution Channel

  • Retail Stores
  • Online Sales
  • Others

Global Vegan Mayonnaise Market – By Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Frequently asked questions about the global vegan mayonnaise market

The rapid shift to a vegan lifestyle that followed the COVID-19 pandemic is anticipated to be the main factor propelling the demand for vegan mayonnaise worldwide.

North America accounted for the most heightened share in the global vegan mayonnaise market.

The growing adoption of a vegan diet due to greater health awareness and improved awareness of animal cruelty, as well as the increased availability of vegan mayonnaise in grocery stores, hypermarkets, and retail outlets, are all factors that have contributed to the expansion of the global vegan mayonnaise market.

The glass jars packaging segment had a major share in the global market in 2021.

The retail store’s segment had a major share in the global market.

Vegan Mayonnaise Market

Report Attribute Details
Market Value in 2021 USD 1 billion
Market Value in 2028 USD 1.72 billion
CAGR 9.5%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Nov 2022
Category:  Food & Beverage
Report ID:   60773
Report Format:   PDF
Pages:   130
Rating:    4.2 (50)
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