Zero Turn Mowers Market By Engine Power (<15 hp, 15 hp – 30 hp, > 30 hp), By Power Source (Petrol, Diesel, Electric & Battery-Operated, Others), By Application (Residential, Commercial, Government & Municipal, Sports, Others) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026

Growing Professional Landscaping to Drive Demand for Zero Turn Mowers Around the World

The global zero-turn mowers market was valued at US$ 1,896.3 million in 2017 and is expected to grow at a 7.3% CAGR from 2018 to 2026. The growing significance of gardening as a leisure activity and the desire among residential owners to develop garden areas and improve aesthetics through properly maintained lawns are collectively driving demand for zero-turn mowers worldwide. The growth in demand for zero-turn mowers can also be credited to their competence to handle a variety of terrains efficiently. In addition, the zero-turn mower market, especially in developed economies like North America and Europe, will benefit from a new wave of replacement activity as end-users replace outmoded mowers with state-of-the-art variants.

Market Synopsis

Zero-Turn Mowers with Power Capacity Ranging from 15 to 30 HP Dominate

At present, the global zero-turn mower market is dominated by zero-turn mowers with power capacities in the range of 15 hp to 30 hp. The segment garnered over half of the total zero-turn mower market value in the base year of 2017. The growth in this segment can be credited to the collective demand from the residential, commercial, and institutional end-use segments. Considering their requirements, end-users in these segments prefer mid-capacity zero-turn mowers over low-capacity equivalents due to their superior cutting capabilities in the thick and long grass. The lawnmowers with power capacities greater than 30 hp that are generally used for large lawns and fields are presumed to witness steady growth during the forecast period from 2018 to 2026.

North America will maintain its dominance during the forecast period.

North America represented the largest zero-turn mowers market worldwide, followed by Europe and Asia Pacific, respectively, in 2017. The value contribution from North America stood at over 37% in the same year. The dominance is presumed to continue, with the region projected to register strong and steady growth during the forecast period from 2018 to 2026. Professional landscaping, especially of yards and outdoor spaces, has gained popularity in North America. This, coupled with the introduction of state-of-the-art variants such as cordless electric and battery-operated mowers, is driving market demand in the region. In addition, the U.S. is home to the majority of golf courses, which represents a key consumer segment for zero-turn mowers. The rising trend of house refurbishing and interest in gardening as a recreational activity among house owners have boosted the demand for zero-turn mowers in Europe.

Battery-operated zero-turn mowers to register maximum growth throughout the forecast period.

Based on a power source, the global zero-turn mowers market is categorized into four major categories, namely: petrol-based, diesel-based, electric and battery-operated, and others (hybrid, propane-based, etc.). Since petrol and diesel-based variants are not restricted by electric cords, they offer flexibility in mobility and are, therefore, the preferred option for large lawns and landscapes. On the other hand, other variants, including battery-powered zero-turn mowers, are presumed to witness superior adoption during the forecast period. A visible trend of consumers shifting towards more environmentally friendly mowers can be witnessed across the globe. In addition, advancements in sensor technology and its capabilities have lowered the cost of battery-powered zero-turn mowers. During the forecast period of 2018 to 2026, the trend will continue and have a positive impact on demand for battery-powered zero-turn mowers.

Some of the leading manufacturers profiled in the study include John Deere, The Toro Company, Husqvarna Group, MTD Group, Ariens Company, Briggs & Stratton Corporation, Kubota Corporation, Robert Bosch GmbH, Textron, Altoz, and GGP Group, among others. With the industry evolving quickly, manufacturers realize the need to focus on product enhancement in terms of ergonomics, stability, and durability.

Periods of History and Forecast

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2016 to 2026, considering 2017 as the base year for the research. The CAGR (compound annual growth rate) for each segment and sub-segment is calculated for the forecast period from 2018 to 2026.

Key questions are answered in this report.

• The worldwide market value of zero-turn mowers in 2016 and 2017
• Estimated forecasts and market projections up to 2026
• Which is the largest regional market for zero-turn mowers?
• Which end-use segment has the largest penetration of zero-turn mowers?
• Which zero-turn mower variant (in terms of engine power and power source) has the largest penetration?
• Which are the key trends driving the global market for zero-turn mowers?
• Who are the leading manufacturers in the zero-turn mower market?
• What are the key strategies adopted by the leading zero-turn mower manufacturers?

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