The Automotive Steering Wheel Market size was valued at USD 8708 million in 2024 and is anticipated to reach USD 14411.7 million by 2032, at a CAGR of 6.5% during the forecast period (2024-2032).
REPORT ATTRIBUTE
DETAILS
Historical Period
2020-2023
Base Year
2024
Forecast Period
2025-2032
Automotive Steering Wheel Market Size 2024
USD 8708 million
Automotive Steering Wheel Market, CAGR
6.5%
Automotive Steering Wheel Market Size 2032
USD 14411.7 million
Growth in the market is primarily driven by rising demand for enhanced driver comfort, safety, and convenience. The adoption of electric vehicles is fueling the need for steering systems designed with lightweight materials, smart connectivity, multifunctional controls, and haptic feedback. Stricter safety regulations are also encouraging manufacturers to incorporate advanced features such as integrated airbags and electronic driver-assist controls into steering wheel designs. These developments are aimed at improving user experience while meeting regulatory compliance standards. Furthermore, increasing consumer preference for premium and luxury vehicles equipped with technologically advanced steering systems is adding significant momentum to market expansion.
Asia-Pacific dominates the market due to rapid vehicle manufacturing, strong EV adoption, and expanding automotive infrastructure. North America remains a key market for advanced, high-spec steering technologies, influenced by stringent safety norms and growing demand for driver-assistance systems. Europe continues to contribute significantly, with automakers focusing on lightweight, ergonomic, and high-performance steering solutions to enhance vehicle efficiency and driving dynamics.
Market Insights:
The Automotive Steering Wheel Market is valued at USD 8708 million and is projected to reach USD 14411.7 million by 2032, registering a CAGR of 6.5%.
Rising demand for enhanced driver comfort, safety, and convenience is accelerating the adoption of multifunctional steering wheels with integrated controls.
Electric vehicle growth is creating opportunities for lightweight, connected, and customizable steering systems optimized for energy efficiency.
Stricter safety regulations are driving integration of advanced features such as airbags, haptic feedback, and lane-keeping assistance into steering designs.
Increasing preference for premium and luxury vehicles is boosting demand for high-quality materials, heated functions, and bespoke configurations.
Asia-Pacific leads the market with 48% share, followed by North America at 26% and Europe at 20%, reflecting strong manufacturing, innovation, and regulatory support in these regions.
High production costs and rapid technological changes remain key challenges, while sustainable materials and advanced manufacturing offer long-term growth opportunities.
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Rising Demand for Enhanced Driver Comfort and Convenience
The Automotive Steering Wheel Market is witnessing strong growth driven by increasing consumer expectations for comfort, ergonomics, and ease of use. Manufacturers are introducing steering wheels with multifunctional controls, enabling drivers to operate various in-car features without distraction. Integration of features such as audio controls, cruise control, and touch-sensitive buttons is improving overall driving experience. It is also promoting brand differentiation, particularly in premium and mid-range vehicle segments.
For instance, Porsche has transformed the steering wheel in its 911 RSR race car into a comprehensive control center, allowing the driver to manage 30 different vehicle functions without removing their hands from the wheel.
Impact of Electric Vehicle Adoption on Steering Wheel Innovation
The global shift toward electric mobility is creating demand for steering systems that align with modern vehicle architectures. The Automotive Steering Wheel Market is adapting to the EV segment through lightweight materials, customizable designs, and advanced electronic integration. This trend is enabling better energy efficiency and supporting the unique cabin layouts of electric vehicles. It is also encouraging collaborations between steering system manufacturers and EV makers to deliver next-generation solutions.
Tighter safety regulations are compelling automakers to integrate airbags, driver-assist features, and advanced control systems into steering wheel designs. The Automotive Steering Wheel Market is benefitting from these mandates, as safety compliance directly influences consumer trust and market adoption. Manufacturers are incorporating haptic feedback, lane-keeping alerts, and collision warnings to enhance driver awareness. It is reinforcing the role of the steering wheel as a critical safety component.
For instance, Honda’s Lane Keeping Assist System (LKAS) is designed to provide steering input to help keep the vehicle centered in a detected lane, operating at speeds between 45 and 90 mph.
Growth of Premium and Luxury Vehicle Segments Boosting Demand
Rising sales of high-end vehicles are accelerating the demand for advanced steering wheel technologies. The Automotive Steering Wheel Market is expanding as luxury automakers focus on premium materials, heated steering functions, and customizable configurations. These enhancements are increasing customer appeal and brand loyalty. It is also leading to the adoption of innovative manufacturing techniques to meet the quality standards expected in the luxury segment.
Market Trends:
Integration of Advanced Technologies and Smart Features
The Automotive Steering Wheel Market is experiencing a shift toward technology-driven designs that enhance both functionality and safety. Manufacturers are integrating features such as touch-sensitive controls, gesture recognition, and haptic feedback to improve driver interaction. The growing use of embedded sensors supports functions like lane-keeping assistance, adaptive cruise control, and driver monitoring systems. It is also enabling seamless connectivity with infotainment platforms, allowing drivers to control navigation, entertainment, and communication tools without losing focus. The demand for such multifunctional steering solutions is particularly strong in electric and autonomous vehicles, where the steering wheel serves as both a control interface and a design focal point. This integration is reinforcing the steering wheel’s role as a central hub for vehicle operation.
For instance, a multi-touch steering wheel concept developed by Keio University utilizes 120 infrared sensors embedded around the wheel to recognize various hand gestures at any position.
Focus on Lightweight Materials and Sustainable Manufacturing Practices
The push for fuel efficiency and sustainability is influencing design and production trends in the Automotive Steering Wheel Market. Manufacturers are adopting lightweight composites, eco-friendly materials, and recycled components to reduce overall vehicle weight and environmental impact. It is also driving investment in advanced manufacturing techniques such as 3D printing, which enables precision engineering and material optimization. The trend aligns with global regulatory pressures to lower emissions and meet stringent environmental standards. Premium and mass-market automakers alike are prioritizing steering wheels that combine durability with reduced ecological footprint. This shift is expected to strengthen the market’s competitiveness and align with broader industry goals for sustainable mobility.
For instance, the Cadillac CELESTIQ is manufactured with over 130 3D-printed components, including the steering wheel’s metal center décor, which is GM’s largest production part made with this technology.
Market Challenges Analysis:
High Production Costs and Complex Manufacturing Requirements
The Automotive Steering Wheel Market faces challenges from rising production costs driven by advanced technology integration and premium material usage. Incorporating features such as multifunctional controls, embedded sensors, and haptic feedback requires precision engineering and costly manufacturing processes. It also demands specialized supply chains and skilled labor, increasing operational expenses for manufacturers. Fluctuations in raw material prices, especially for high-grade composites and electronics, add further pressure on profit margins. These cost constraints can limit adoption in budget and mid-range vehicle segments, slowing overall market penetration.
Regulatory Compliance and Rapid Technological Obsolescence
Meeting stringent global safety and environmental regulations presents a significant hurdle for the Automotive Steering Wheel Market. Manufacturers must constantly update designs to comply with evolving crash safety standards, airbag integration requirements, and emissions-related material guidelines. It also faces the risk of rapid technological obsolescence, as innovations in autonomous driving and digital interfaces may alter steering system requirements. Adapting to these shifts demands continuous R&D investment, which can strain smaller players. Balancing regulatory compliance with the need for rapid innovation remains a persistent industry challenge.
Market Opportunities:
Expansion Potential in Electric and Autonomous Vehicle Segments
The Automotive Steering Wheel Market holds significant growth potential through its alignment with the expanding electric and autonomous vehicle sectors. The transition to EVs is driving demand for lightweight, energy-efficient steering systems with integrated digital controls. It also creates opportunities for modular and retractable steering designs suited for semi-autonomous and fully autonomous driving modes. Collaborations between steering system suppliers and EV manufacturers can accelerate the development of innovative solutions tailored to advanced mobility platforms. The rise of shared mobility and premium EV brands further supports the adoption of feature-rich, connected steering wheels.
Rising Demand for Premium and Customizable Designs
Increasing consumer preference for personalization presents an opportunity for the Automotive Steering Wheel Market to introduce customizable, high-quality designs. Luxury and performance vehicle manufacturers are seeking steering wheels with premium materials, ergonomic contours, and advanced functionalities. It also benefits from the trend toward integrating ambient lighting, biometric sensors, and touch-based controls for an elevated driving experience. Expanding aftermarket customization services can cater to niche consumer demands and brand-specific enhancements. The ability to deliver differentiated, user-focused steering solutions can strengthen brand positioning and profitability across global markets.
Market Segmentation Analysis:
By Material
The Automotive Steering Wheel Market is segmented into plastic, metal, and composite materials. Composite and lightweight alloys are gaining traction due to their strength, durability, and contribution to fuel efficiency. Leather and premium finishes are increasingly used in high-end vehicles to enhance comfort and aesthetics. It is also seeing greater adoption of eco-friendly and recycled materials, aligning with sustainability goals in automotive manufacturing.
For instance, the RWB Genuine Leather Quali Steering Wheel is manufactured with a diameter of 350mm and a spoke concavity depth of 55mm.
By Type
The market includes conventional steering wheels, multifunctional steering wheels, and smart steering wheels integrated with advanced electronics. Multifunctional variants dominate demand, driven by their ability to centralize controls for audio, navigation, and driver-assistance features. The Automotive Steering Wheel Market is also witnessing growth in smart steering wheels designed for semi-autonomous vehicles, offering features like driver monitoring sensors and haptic alerts.
For instance, Toyota models allow the driver to select from 3 different following distances for the dynamic radar cruise control directly from a button on the steering wheel.
By Diameter
The market is classified into small, medium, and large sizes, tailored to vehicle type and driving application. Passenger cars commonly feature medium-diameter wheels, balancing comfort and control, while performance and sports vehicles favor smaller diameters for responsive handling. It is also experiencing demand for larger-diameter wheels in commercial and heavy-duty vehicles to improve maneuverability and driver comfort during extended operations.
Segmentations:
By Material
Plastic
Metal
Composite
By Type
Conventional Steering Wheels
Multifunctional Steering Wheels
Smart Steering Wheels
By Diameter
Small
Medium
Large
By Technology
Hydraulic
Electric Power Assisted
Electro-Hydraulic
By Region
North America
U.S.
Canada
Mexico
Europe
UK
France
Germany
Italy
Spain
Russia
Belgium
Netherlands
Austria
Sweden
Poland
Denmark
Switzerland
Rest of Europe
Asia Pacific
China
Japan
South Korea
India
Australia
Thailand
Indonesia
Vietnam
Malaysia
Philippines
Taiwan
Rest of Asia Pacific
Latin America
Brazil
Argentina
Peru
Chile
Colombia
Rest of Latin America
Middle East
UAE
KSA
Israel
Turkey
Iran
Rest of Middle East
Africa
Egypt
Nigeria
Algeria
Morocco
Rest of Africa
Regional Analysis:
Asia-Pacific Leading with Strong Manufacturing and EV Adoption
Asia-Pacific holds 48% share of the Automotive Steering Wheel Market, driven by its strong automotive manufacturing capacity and rapid electric vehicle adoption in China, Japan, South Korea, and India. The region benefits from a well-developed automotive supply chain, skilled labor force, and substantial government incentives for clean mobility. It also sees consistent demand from both domestic brands and international manufacturers with local production facilities. Continuous investment in R&D and manufacturing technologies supports the development of advanced steering systems. Rising disposable incomes and expanding middle-class demographics further reinforce market growth across the region.
North America Advancing with Technology-Driven Demand
North America accounts for 26% share of the Automotive Steering Wheel Market, supported by high adoption of advanced driver-assistance systems and strong demand for premium vehicles. The market in this region is driven by integration of digital controls, haptic feedback, and connected features in steering systems. It also benefits from growth in electric and hybrid vehicle production, particularly in the U.S. and Canada. Leading OEMs and technology suppliers continue to invest in innovative safety and performance-focused designs. Strong regulatory requirements ensure that manufacturers prioritize advanced safety and compliance features in steering wheel development.
Europe Sustaining Growth Through Innovation and Regulation
Europe represents 20% share of the Automotive Steering Wheel Market, sustained by its leading automakers and commitment to performance, safety, and sustainability. The region’s regulatory framework mandates continuous innovation in vehicle safety and environmental compliance. It also fosters advancements in lightweight materials, ergonomic designs, and adaptive steering functionalities, particularly in luxury and sports vehicle segments. Manufacturers focus on integrating advanced driver-assist features and premium finishing to meet consumer expectations. Demand from both domestic markets and exports helps maintain steady growth across the continent.
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The Automotive Steering Wheel Market is highly competitive, with global and regional players focusing on innovation, quality, and cost efficiency. Leading companies are investing in advanced technologies such as haptic feedback, driver monitoring systems, and multifunctional controls to enhance safety and user experience. It is witnessing strategic collaborations between OEMs and component manufacturers to accelerate the integration of smart and connected steering solutions. Key players are also expanding their product portfolios with lightweight materials and customizable designs to meet evolving consumer preferences. Strong emphasis on regulatory compliance, sustainability, and premium aesthetics is driving competition in both mass-market and luxury vehicle segments. Continuous R&D investment and geographic expansion strategies are enabling companies to strengthen market presence and secure long-term growth in an evolving automotive landscape.
Recent Developments:
In May 2025, Toyoda Gosei launched a horizontal recycling technology to recover high-quality plastic from end-of-life vehicles.
In April 2025, Autoliv entered into a multi-year partnership with the ABB FIA Formula E World Championship, becoming the electric racing series’ Official Mobility Safety Partner.
In May 2024, Joyson Safety Systems upgraded its Supplier Relationship Management (SRM) solution by migrating from an on-premise system to the QAD Cloud to enhance its strategic sourcing and supplier management capabilities.
Market Concentration & Characteristics:
The Automotive Steering Wheel Market demonstrates a moderate to high level of concentration, with a few global manufacturers holding significant market shares due to advanced technology capabilities, strong OEM relationships, and extensive distribution networks. It is characterized by continuous innovation, driven by the integration of multifunctional controls, smart connectivity, and safety-enhancing features. Competitive differentiation is influenced by material quality, ergonomic design, regulatory compliance, and adaptability to electric and autonomous vehicle platforms. The market also reflects a mix of large multinational players and specialized regional manufacturers, creating a dynamic balance between standardized mass production and customized premium offerings. Sustainability trends, lightweight construction, and increasing demand for luxury vehicle components are further shaping its competitive landscape.
Report Coverage:
The research report offers an in-depth analysis based on Material, Type, Diameter, Technology and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook:
Adoption of multifunctional and smart steering wheels will accelerate with the growth of connected and autonomous vehicles.
Demand for lightweight materials will increase as manufacturers prioritize fuel efficiency and environmental sustainability.
Integration of advanced safety features such as haptic alerts, lane-keeping assistance, and collision warnings will become standard in premium and mid-range segments.
Electric vehicle expansion will drive design innovations, including customizable layouts and retractable steering systems for autonomous driving modes.
Collaboration between OEMs and technology providers will intensify to develop AI-enabled and sensor-integrated steering solutions.
Growth in the luxury vehicle segment will boost demand for premium materials, bespoke designs, and enhanced ergonomics.
Regulatory pressure for improved safety compliance will continue to influence product design and material selection.
Aftermarket customization services will expand, catering to consumers seeking unique aesthetics and added functionalities.
Emerging markets will witness increased adoption due to rising vehicle production and infrastructure development.
Continuous investment in R&D will strengthen competitive differentiation and support long-term innovation in the Automotive Steering Wheel Market.
1. Introduction
1.1. Report Description
1.2. Purpose of the Report
1.3. USP & Key Offerings
1.4. Key Benefits for Stakeholders
1.5. Target Audience
1.6. Report Scope
1.7. Regional Scope
2. Scope and Methodology
2.1. Objectives of the Study
2.2. Stakeholders
2.3. Data Sources
2.3.1. Primary Sources
2.3.2. Secondary Sources
2.4. Market Estimation
2.4.1. Bottom-Up Approach
2.4.2. Top-Down Approach
2.5. Forecasting Methodology
3. Executive Summary
4. Introduction
4.1. Overview
4.2. Key Industry Trends
5. Global Automotive Steering Wheel Market
5.1. Market Overview
5.2. Market Performance
5.3. Impact of COVID-19
5.4. Market Forecast
6. Market Breakup by Material
6.1. Plastic
6.1.1. Market Trends
6.1.2. Market Forecast
6.1.3. Revenue Share
6.1.4. Revenue Growth Opportunity
6.2. Metal
6.2.1. Market Trends
6.2.2. Market Forecast
6.2.3. Revenue Share
6.2.4. Revenue Growth Opportunity
6.3. Composite
6.3.1. Market Trends
6.3.2. Market Forecast
6.3.3. Revenue Share
6.3.4. Revenue Growth Opportunity
7. Market Breakup by Type
7.1. Conventional Steering Wheels
7.1.1. Market Trends
7.1.2. Market Forecast
7.1.3. Revenue Share
7.1.4. Revenue Growth Opportunity
7.2. Multifunctional Steering Wheels
7.2.1. Market Trends
7.2.2. Market Forecast
7.2.3. Revenue Share
7.2.4. Revenue Growth Opportunity
7.3. Smart Steering Wheels
7.3.1. Market Trends
7.3.2. Market Forecast
7.3.3. Revenue Share
7.3.4. Revenue Growth Opportunity
8. Market Breakup by Diameter
8.1. Small
8.1.1. Market Trends
8.1.2. Market Forecast
8.1.3. Revenue Share
8.1.4. Revenue Growth Opportunity
8.2. Medium
8.2.1. Market Trends
8.2.2. Market Forecast
8.2.3. Revenue Share
8.2.4. Revenue Growth Opportunity
8.3. Large
8.3.1. Market Trends
8.3.2. Market Forecast
8.3.3. Revenue Share
8.3.4. Revenue Growth Opportunity
9. Market Breakup by Technology
9.1. Hydraulic
9.1.1. Market Trends
9.1.2. Market Forecast
9.1.3. Revenue Share
9.1.4. Revenue Growth Opportunity
9.2. Electric Power Assisted
9.2.1. Market Trends
9.2.2. Market Forecast
9.2.3. Revenue Share
9.2.4. Revenue Growth Opportunity
9.3. Electro-Hydraulic
9.3.1. Market Trends
9.3.2. Market Forecast
9.3.3. Revenue Share
9.3.4. Revenue Growth Opportunity
10. Market Breakup by Region
10.1. North America
10.1.1. United States
10.1.1.1. Market Trends
10.1.1.2. Market Forecast
10.1.2. Canada
10.1.2.1. Market Trends
10.1.2.2. Market Forecast
10.2. Asia-Pacific
10.2.1. China
10.2.2. Japan
10.2.3. India
10.2.4. South Korea
10.2.5. Australia
10.2.6. Indonesia
10.2.7. Others
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. United Kingdom
10.3.4. Italy
10.3.5. Spain
10.3.6. Russia
10.3.7. Others
10.4. Latin America
10.4.1. Brazil
10.4.2. Mexico
10.4.3. Others
10.5. Middle East and Africa
10.5.1. Market Trends
10.5.2. Market Breakup by Country
10.5.3. Market Forecast
11. SWOT Analysis
11.1. Overview
11.2. Strengths
11.3. Weaknesses
11.4. Opportunities
11.5. Threats
12. Value Chain Analysis
13. Porters Five Forces Analysis
13.1. Overview
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Degree of Competition
13.5. Threat of New Entrants
13.6. Threat of Substitutes
14. Price Analysis
15. Competitive Landscape
15.1. Market Structure
15.2. Key Players
15.3. Profiles of Key Players
15.3.1. Autoliv
15.3.1.1. Company Overview
15.3.1.2. Product Portfolio
15.3.1.3. Financials
15.3.1.4. SWOT Analysis
15.3.2. Toyoda Gosei Co Ltd.
15.3.2.1. Company Overview
15.3.2.2. Product Portfolio
15.3.2.3. Financials
15.3.2.4. SWOT Analysis
15.3.3. Emdet Engineer
15.3.3.1. Company Overview
15.3.3.2. Product Portfolio
15.3.3.3. Financials
15.3.3.4. SWOT Analysis
15.3.4. TRW Sun Steering Wheels Pvt. Ltd.
15.3.4.1. Company Overview
15.3.4.2. Product Portfolio
15.3.4.3. Financials
15.3.4.4. SWOT Analysis
15.3.5. Rane TRW
15.3.5.1. Company Overview
15.3.5.2. Product Portfolio
15.3.5.3. Financials
15.3.5.4. SWOT Analysis
15.3.6. KSS Abhishek
15.3.6.1. Company Overview
15.3.6.2. Product Portfolio
15.3.6.3. Financials
15.3.6.4. SWOT Analysis
15.3.7. Joyson Safety Systems
15.3.7.1. Company Overview
15.3.7.2. Product Portfolio
15.3.7.3. Financials
15.3.7.4. SWOT Analysis
16. Research Methodology
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Frequently Asked Questions
What is the current market size for Automotive Steering Wheel, and what is its projected size in 2032?
The Automotive Steering Wheel Market is valued at USD 8708 million in 2024 and is projected to reach USD 14411.7 million by 2032.
At what Compound Annual Growth Rate is the Automotive Steering Wheel market projected to grow between 2024 and 2032?
The Automotive Steering Wheel Market is expected to grow at a CAGR of 6.5% during the forecast period from 2024 to 2032.
What are the primary factors fueling the growth of the Automotive Steering Wheel market?
Growth is fueled by rising demand for driver comfort, safety, and convenience, adoption of electric vehicles, and stricter safety regulations encouraging advanced steering designs.
Which region commanded the largest share of the Automotive Steering Wheel market in 2024?
Asia-Pacific commanded the largest share in 2024, supported by strong vehicle manufacturing, rapid EV adoption, and expanding automotive infrastructure.
About Author
Ganesh Chandwade
Senior Industry Consultant
Ganesh is a senior industry consultant specializing in heavy industries and advanced materials.
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