Home / Technology & Media / Enterprise Video Market By Solution Type (Video & Web Conferencing, Webcasting & Webinars, Video Streaming), By End User (Corporate Enterprises, Healthcare, Government & Defense, Education, Media & Entertainment, Others - Growth, Share, Opportunities & Competitive Analysis, 2016 - 2023

Enterprise Video Market By Solution Type (Video & Web Conferencing, Webcasting & Webinars, Video Streaming), By End User (Corporate Enterprises, Healthcare, Government & Defense, Education, Media & Entertainment, Others - Growth, Share, Opportunities & Competitive Analysis, 2016 - 2023

Published: Jun 2016 | Report Code: 57941-06-16

Enterprise video comprises various one-way and two-way solutions such as video conferencing, web conferencing, webcasting & webinars and video streaming. These solutions are used for various applications such as corporate training, learning and development, knowledge sharing and others. Using enterprise video solutions enables business organizations cut-down significantly on the overheads required for traveling and accommodation of their employees in different locations. Additionally, since these solutions offer good scalability and reliability, the organizations can simultaneously connect/address to large number of people irrespective of their location. The market is highly driven by the rising adoption of video solutions in corporate enterprises so as to sustain in the ever-competitive industries.

One of the most important trends among the business enterprises is shift towards BYOD. This has led to increase in adoption of the cloud-based video communication solutions. With the overall growing shift towards cloud-based solutions, the market for cloud-based video solutions is estimated to expand substantially in the coming years. Although issues including limited channel capacity, frequency spectrum shortage, and complexity related with the deployment resulting in increased up-front cost have somewhat marred the market growth, the ongoing advancements in wireless technology are expected to tame the impact of these challenges over the forecast period.

 

Enterprise Video Market

The report titled “Global Enterprise Video Market- Growth, Share, Opportunities and Competitive Analysis, 2016 – 2023” offers strategic insights into the global video solutions industry along with the market size and estimates for the duration 2014 to 2023. The said research study covers in-depth analysis of multiple market segments based on solution types, end-users and cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2015 & 2023. The video conferencing solution considered under the scope comprises revenue generated from both on-premise as well as cloud-based solutions. The market revenue for on-premise segment has been evaluated considering the basic components i.e. hardware, software and services. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities.

In order to help strategic decision makers, the report also includes competitive profiling of the leading video solution vendors, their SCOT (Strength, Challenges, Opportunities and Weaknesses) analysis, market positioning and key developments. Some of the major players profiled in the report are Cisco Systems, Inc., IBM Corporation, Polycom, Inc., Avaya, Inc., Microsoft Corporation, Huawei Technologies Co., Ltd., Alcatel-Lucent and Netflix, Inc. among others. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the enterprise video industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2014 – 2015)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global enterprise video solutions market, offering market size and estimates for the period from 2016 to 2023, keeping in mind the above mentioned factors.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Enterprise Video Market
2.2 Global Enterprise Video Market, By Solution Type
2.3 Global Enterprise Video Market, By End-user
2.4 Global Enterprise Video Market, By Geography

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Enterprise Video Market Revenue, 2014 – 2023, (US$ Mn)
3.2 Key Market Trends and Future Outlook
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.5 Opportunities
3.6 See-Saw Analysis
3.6.1 Impact Analysis of Drivers and Restraints
3.7 Competitive Analysis
3.7.1 Market Positioning of Key Vendors

Chapter 4 Global Enterprise Video Market Analysis, By Solution Type
4.1 Market Analysis
4.2 Global Video Conferencing Market Revenue, 2014 – 2023, (US$ Mn)
4.3 Global Web Conferencing Market Revenue, 2014 – 2023, (US$ Mn)
4.4 Global Webinars & Webcasting Market Revenue, 2014 – 2023, (US$ Mn)
4.5 Global Video Streaming Market Revenue, 2014 – 2023, (US$ Mn)

Chapter 5 Global Enterprise Video Market Analysis, By End-user
5.1 Market Analysis
5.2 Corporate Enterprises
5.3 Healthcare
5.4 Government & Defense
5.5 Education
5.6 Media & Entertainment
5.7 Others (Retail, Manufacturing, Transportation etc.)

Chapter 6 North America Enterprise Video Market Analysis
6.1 Overview
6.2 North America Enterprise Video Market Analysis, By Solution Type, 2014 – 2023
6.2.1 SRC Analysis
6.3 North America Enterprise Video Market Analysis, By End-user, 2014 – 2023
6.3.1 SRC Analysis
6.4 North America Enterprise Video Market Analysis, By Region, 2014 – 2023
6.4.1 SRC Analysis

Chapter 7 Europe Enterprise Video Market Analysis
7.1 Overview
7.2 Europe Enterprise Video Market Analysis, By Solution Type, 2014 – 2023
7.2.1 SRC Analysis
7.3 Europe Enterprise Video Market Analysis, By End-user, 2014 – 2023
7.3.1 SRC Analysis
7.4 Europe Enterprise Video Market Analysis, By Region, 2014 – 2023
7.4.1 SRC Analysis

Chapter 8 Asia Pacific Enterprise Video Market Analysis
8.1 Overview
8.2 Asia Pacific Enterprise Video Market Analysis, By Solution Type, 2014 – 2023
8.2.1 SRC Analysis
8.3 Asia Pacific Enterprise Video Market Analysis, By End-user, 2014 – 2023
8.3.1 SRC Analysis
8.4 Asia Pacific Enterprise Video Market Analysis, By Region, 2014 – 2023
8.4.1 SRC Analysis

Chapter 9 Middle East & Africa (MEA) Enterprise Video Market Analysis
9.1 Overview
9.2 MEA Enterprise Video Market Analysis, By Solution Type, 2014 – 2023
9.2.1 SRC Analysis
9.3 MEA Enterprise Video Market Analysis, By End-user, 2014 – 2023
9.3.1 SRC Analysis
9.4 MEA Enterprise Video Market Analysis, By Region, 2014 – 2023
9.4.1 SRC Analysis

Chapter 10 Latin America Enterprise Video Market Analysis
10.1 Overview
10.2 Latin America Enterprise Video Market Analysis, By Solution Type, 2014 – 2023
10.2.1 SRC Analysis
10.3 Latin America Enterprise Video Market Analysis, By End-user, 2014 – 2023
10.3.1 SRC Analysis
10.4 Latin America Enterprise Video Market Analysis, By Region, 2014 – 2023
10.4.1 SRC Analysis

Chapter 11 Company Profiles
11.1 Cisco Systems, Inc.
11.1.1 Cisco Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
11.2 Polycom, Inc.
11.2.1 Polycom, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
11.3 Avaya, Inc.
11.3.1 Avaya, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
11.4 IBM Corporation
11.4.1 IBM Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
11.5 Huawei Technologies Co., Ltd.
11.5.1 Huawei Technologies Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
11.6 Alcatel-Lucent
11.6.1 Alcatel-Lucent: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
11.7 Microsoft Corporation
11.7.1 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
11.8 Verizon Communications, Inc.
11.8.1 Verizon Communications, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
11.9 Hulu, LLC.
11.9.1 Hulu, LLC.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
11.10 Netflix, Inc.
11.10.1 Netflix, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)

List of Figures

FIG. 1 Global Enterprise Video: Market Segmentation
FIG. 2 Global Enterprise Video Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Enterprise Video Market, By Solution Type, 2015 (US$ Mn)
FIG. 5 Global Enterprise Video Market, By End-user, 2015 (US$ Mn)
FIG. 6 Global Enterprise Video Market, By Geography, 2015 (US$ Mn)
FIG. 7 Global Enterprise Video Market Revenue, 2014 – 2023, (US$ Mn)
FIG. 8 See-Saw Analysis : Global Enterprise Video Market
FIG. 9 Market Positioning of Key Enterprise Video Solution Vendors, 2015
FIG. 10 Global Enterprise Video Market Revenue Contribution, By Solution Type, 2015 & 2023 (Value %)
FIG. 11 Global Video Conferencing Market Revenue, 2014 – 2023, (US$ Mn)
FIG. 12 Global Web Conferencing Market Revenue, 2014 – 2023, (US$ Mn)
FIG. 13 Global Webinars & Webcasting Market Revenue, 2014 – 2023, (US$ Mn)
FIG. 14 Global Video Streaming Market Revenue, 2014 – 2023, (US$ Mn)
FIG. 15 Global Enterprise Video Market Revenue Contribution, By End-user, 2015 & 2023 (Value %)
FIG. 16 Global Enterprise Video Market Revenue for Corporate Enterprises, 2014 – 2023, (US$ Mn)
FIG. 17 Global Enterprise Video Market Revenue for Healthcare, 2014 – 2023, (US$ Mn)
FIG. 18 Global Enterprise Video Market Revenue for Government & Defense, 2014 – 2023, (US$ Mn)
FIG. 19 Global Enterprise Video Market Revenue for Education, 2014 – 2023, (US$ Mn)
FIG. 20 Global Enterprise Video Market Revenue for Media & Entertainment, 2014 – 2023, (US$ Mn)
FIG. 21 Global Enterprise Video Market Revenue for Others, 2014 – 2023, (US$ Mn)
FIG. 22 North America Enterprise Video Market Revenue, 2014 – 2023, (US$ Mn)
FIG. 23 Europe Enterprise Video Market Revenue, 2014 – 2023, (US$ Mn)
FIG. 24 Asia Pacific Enterprise Video Market Revenue, 2014 – 2023, (US$ Mn)
FIG. 25 MEA Enterprise Video Market Revenue, 2014 – 2023, (US$ Mn)
FIG. 26 Latin America Enterprise Video Market Revenue, 2014 – 2023, (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global Enterprise Video Market
TABLE 2 Enterprise Video Solutions Overview
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Restraints
TABLE 5 North America Enterprise Video Market Revenue, By Solution Type, 2014 – 2023 (US$ Mn)
TABLE 6 North America Enterprise Video Market Revenue, By End-user, 2014 – 2023 (US$ Mn)
TABLE 7 North America Enterprise Video Market Revenue, By Region, 2014 – 2023 (US$ Mn)
TABLE 8 Europe Enterprise Video Market Revenue, By Solution Type, 2014 – 2023 (US$ Mn)
TABLE 9 Europe Enterprise Video Market Revenue, By End-user, 2014 – 2023 (US$ Mn)
TABLE 10 Europe Enterprise Video Market Revenue, By Region, 2014 – 2023 (US$ Mn)
TABLE 11 Asia Pacific Enterprise Video Market Revenue, By Solution Type, 2014 – 2023 (US$ Mn)
TABLE 12 Asia Pacific Enterprise Video Market Revenue, By End-user, 2014 – 2023 (US$ Mn)
TABLE 13 Asia Pacific Enterprise Video Market Revenue, By Region, 2014 – 2023 (US$ Mn)
TABLE 14 MEA Enterprise Video Market Revenue, By Solution Type, 2014 – 2023 (US$ Mn)
TABLE 15 MEA Enterprise Video Market Revenue, By End-user, 2014 – 2023 (US$ Mn)
TABLE 16 MEA 1Enterprise Video Market Revenue, By Region, 2014 – 2023 (US$ Mn)
TABLE 17 Latin America Enterprise Video Market Revenue, By Solution Type, 2014 – 2023 (US$ Mn)
TABLE 18 Latin America Enterprise Video Market Revenue, By End-user, 2014 – 2023 (US$ Mn)
TABLE 19 Latin America 1Enterprise Video Market Revenue, By Region, 2014 – 2023 (US$ Mn)
TABLE 20 Cisco Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 21 Polycom, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 22 Avaya, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 23 IBM Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 24 Huawei Technologies Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 25 Alcatel-Lucent: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 26 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 27 Verizon Communications, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 28 Hulu, LLC.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 29 Netflix, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)

Profiles of specific players, if required, shall be added to the report upon request

Solution Type Segmentation Analysis

On the basis of types of video solutions, the global enterprise video market is categorized into following categories:

  • Video Conferencing
  • Web Conferencing
  • Webcasting & Webinars
  • Video Streaming

Enterprise Video Market

The enterprise video market comprise various solutions including video conferencing, web conferencing, webinars & webcasting and video streaming. Enterprises majorly require two-way and one-way solutions for the purpose of communicating and addressing to a large number of people working at different locations. Thus, video conferencing and web conferencing are the most popular types of video solutions adopted by the enterprises worldwide.

Amongst these types of video solution segments, webinars (also referred to as a subtype of web conferencing) & webcasting (also referred to as a sub-segment of video streaming) segment is estimated to register strong growth during the forecast period. These solutions are cheaper and are easily scalable in order to incorporate larger number of people. Consequently, webinars and webcasting are increasingly being used by the organizations globally for online presentation and content sharing with people located at remote places. The video conferencing and web conferencing segments are estimated to continue being the most popular modes of video communication throughout the forecast period.

On the basis of end-user, the enterprise video market is categorized into following verticals:

  • Corporate Enterprises (BFSI, IT & Telecom, ITeS etc.)
  • Healthcare
  • Government & Defense
  • Education
  • Media & Entertainment
  • Others (Retail, Manufacturing, Transportation etc.)

Enterprise Video Market

In 2015, the overall enterprise video solutions market was dominated by the corporate enterprise segment accounting for more than one third of the total market revenue. Corporate enterprises segment comprises business organizations across different industry verticals such as IT and telecommunication, banks, financial services and insurance (BFSI), business process outsourcing (BPO) organizations and others. Rising globalization of business enterprises has substantially increased the need for effective video collaboration and content sharing over the period of time.

Organizations across the world are increasingly relying upon video communication solutions to accomplish better communication with remote people and other business processes thereby reducing the overheads required for traveling and accommodation. Consequently, the segment is estimated to retain its dominant position in the market throughout the forecast period. Nevertheless, due to increasing penetration of IT-based services in the healthcare industry, healthcare segment is projected to register the highest growth in the coming years, globally.

On the basis of geography, the global enterprise video market is segmented as per following regions and countries.

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7 (U.K., Italy, Spain, France, Germany, Belgium and the Netherlands)
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • South Asia
    • Australasia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC countries
    • North Africa
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

 

Enterprise Video Market

In 2015, the global enterprise video market was dominated by the North America region accounting for more than one third of the total market revenue. The high market share is in the lieu of strong penetration of video conferencing, web conferencing and video streaming solutions across various industry verticals in the region. In addition to strong penetration, the market growth is also attributed to the well-developed communication and internet infrastructure in the region making the video solutions more effective and fast.

Due to the above mentioned factors coupled with the presence of leading companies in the region, North America is estimated to retain its dominant position in the global market throughout the forecast period. Further, Europe accounts for the second largest share, in terms of revenue, of the overall enterprise video market worldwide. Nonetheless, Asia Pacific is poised to register the highest growth in global enterprise video conferencing market in the coming years. The growth is largely expected from China and India due to high adoption rate of enterprise video solutions across various industry verticals.

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