Home / Pharmaceuticals / Middle East And Africa Female Hygiene Products Market By Product (Wash/Gels, Wipes, Moisturizers), By Applications (Protection (Antiseptic & Antibacterial), Whitening, Revitalizing And Moisturizing), By Sales Channel (Departmental Stores, Supermarkets And Hypermarkets, E-Tailers) - Growth, Future Prospects & Competitive Analysis, 2016 - 2023

Middle East And Africa Female Hygiene Products Market By Product (Wash/Gels, Wipes, Moisturizers), By Applications (Protection (Antiseptic & Antibacterial), Whitening, Revitalizing And Moisturizing), By Sales Channel (Departmental Stores, Supermarkets And Hypermarkets, E-Tailers) - Growth, Future Prospects & Competitive Analysis, 2016 - 2023

Published: Nov 2016 | Report Code: 58229-11-16

Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Feminine hygiene includes products for intimate hygiene regimen. 

The report titled “MEA Female Hygiene Products Market - Growth, Share, Opportunities and Competitive Analysis, 2016–2023” offers strategic insights into the overall female hygiene products market along with the market size and estimates for the duration 2016 to 2023. The said research study covers in-depth analysis of multiple market segments based on type of products, type of applications, type of sales channel and different geographical region. The product type segment studied for analyzing the overall female hygiene products market are wash/gels, wipes and moisturizers. The type of application segment comprises of protection, whitening and revitalizing and moisturizing. On the basis of sales channel the MEA female hygiene products market is segmented into departmental stores, supermarket & convenience stores, e-tailers and others.

In order to help strategic decision makers, the report also includes competitive profiling of the leading players in female hygiene products market, attractive investment proposition market positioning of key manufacturers sections. Other in-depth analysis provided in the report includes:

Geographically, the Middle East and Africa female hygiene products market is studied for the following regional markets:

  • Middle East and Africa
    • UAE
    • Saudi Arabia
    • Egypt
    • South Africa
    • North Africa
    • Rest of MEA

Market size and forecast for these regional and country level markets are presented in this study for the period 2013-2023. Market growth rates for the forecast period 2016-2023 are also included in this report, considering 2015 as the base year.

Along with quantitative information, qualitative information sets and assessment tools are provided in this study for better analysis of the overall market scenario and future prospects. Information such as market inclination insights and drivers, challenges and opportunities assists the readers for understanding the ongoing trends in the MEA female hygiene products market. Tools such as market positioning of key players and attractive investment proposition provide the readers with insights on the competitive scenario of the MEA female hygiene products market. This report concludes with company profiles section that highlights major information about the key players engaged in MEA female hygiene products market. In-depth competitive environment analysis and historical years (2013 & 2014) market size data are also provided in the report.

Thus, the research study provides a holistic view of the MEA female hygiene products market, offering market size and estimates for the period from 2016 to 2023, keeping in mind the above-mentioned factors.

Middle East And Africa Female Hygiene Products Market

Chapter 1 Preface 9
1.1 Report Description 9
1.1.1 Purpose of the Report 9
1.1.2 Target Audience 9
1.1.3 USP and Key Offerings 9
1.2 Research Scope 10
1.3 Research Methodology 11
1.3.1 Phase I – Secondary Research 11
1.3.2 Phase II – Primary Research 12
1.3.3 Phase III – Expert Panel Review 12
1.3.4 Assumptions 13

Chapter 2 Executive Summary 14
2.1 Middle East and Africa Female Hygiene Products Market Portraiture 15
2.2 MEA Female Hygiene Products Market, by Type of Product, 2015 & 2023 (USD Mn) 16
2.3 MEA Female Hygiene Products Market, by Application, 2015 & 2023 (USD Mn) 17
2.4 MEA Female Hygiene Products Market, by Sales Channel, 2015 & 2023 (USD Mn) 18
2.5 MEA Female Hygiene Products Market, by Geography, 2015 (USD Mn) 19

Chapter 3 Middle East and Africa Female Hygiene Products Market 20
3.1 Middle East and Africa Female Hygiene Products Market Overview 20
3.2 Market Dynamics 20
3.2.1 Market Drivers 20
3.2.1.1 Growing Awareness about Female Health and Menstrual Hygiene Management 20
3.2.1.2 Growth in Consumer Disposable Income 21
3.2.2 Challenges 22
3.2.2.1 Socioeconomic, Infrastructure Challenges 22
3.2.3 Opportunities 23
3.2.3.1 Product Quality Enhancements and Use of Organic Raw Material 23
3.3 See-Saw Analysis 24
3.3.1 Impact Analysis of Drivers and Restraints 24
3.4 Attractive Investment Proposition 24
3.5 Competitive Analysis of Key Players in Female Hygiene Products Market 26
3.6 Key Brands by Country 26

Chapter 4 Middle East and Africa Female Hygiene Products Market Analysis, by Product Type 28
4.1 Introduction 28
4.2 Wash/Gels 29
4.3 Wipes 30
4.4 Moisturizers 31

Chapter 5 Middle East and Africa Female Hygiene Market Analysis, by Applications 33
5.1 Introduction 33
5.2 Protection (Antiseptic & Antibacterial) 34
5.3 Whitening 35
5.4 Revitalizing and Moisturizing 36

Chapter 6 Middle East and Africa Female Hygiene Products Market Analysis, by Sales Channel 38
6.1 Introduction 38
6.2 Departmental Stores 39
6.3 Supermarkets and Hypermarkets 40
6.4 E-tailers 41
6.5 Others 42

Chapter 7 Middle East and Africa Female Hygiene Products Market, By Country 44
7.1 Preface 44
7.2 UAE 45
7.3 Saudi Arabia 46
7.4 Egypt 47
7.5 South Africa 48
7.6 North Africa 49
7.7 Rest of Middle East & Africa 50

Chapter 8 Company Profiles 51
8.1 Sanofi (Lactacyd) 51
8.2 Bayer Group (Canesten) 53
8.3 Nutraceutical (Emerita) 54
8.4 C.B. Fleet Company, Inc. 55
8.5 CTS Group (Femina) 56
8.6 Premier Foods (Pty) Limited (Lil-Lets) 57
8.7 Combe Incorporated 58
8.8 Corman SpA 59
8.9 SweetSpot Labs 60
8.10 Sliquid, LLC. 61
8.11 Honey pot 62
8.12 Nature certified 63
8.13 LIFEON Labs Pvt. Ltd. 64
8.14 Laclede, Inc. 65
8.15 Johnson & Johnson Middle East FZ-LLC. (Carefree) 66

List Of Table :

TABLE 1 Key Female Hygiene Brands in Middle East & Africa, By Country 26
TABLE 2 MEA Female Hygiene Products Market, by Product Type, 2013-2023 (USD Mn) 29
TABLE 3 Middle East and Africa Female Hygiene Products Market, by Application, 2013- 2023 (USD Mn) 33
TABLE 4 Female Hygiene Products Market, by Sales Channel, 2013-2023 (USD Mn) 39
TABLE 5 Middle East and Africa Female Hygiene Products Market, by Country, 2016 – 2023 (USD Mn) 44
TABLE 6 Sanofi (Lactacyd).: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 51
TABLE 7 Bayer Group (Canesten): Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 53
TABLE 8 Nutraceutical (Emerita): Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 54
TABLE 9 C.B. Fleet Company, Inc.: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 55
TABLE 10 CTS Group (Femina): Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 56
TABLE 11 Premier Foods (Pty) Limited (Lil-Lets): Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 57
TABLE 12 Combe Incorporated: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 58
TABLE 13 Corman SpA: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 59
TABLE 14 SweetSpot Labs: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 60
TABLE 15 Sliquid, LLC.: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 61
TABLE 16 Honey pot: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 62
TABLE 17 Nature certified: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 63
TABLE 18 LIFEON Labs Pvt. Ltd.: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 64
TABLE 19 Laclede, Inc.: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 65
TABLE 20 Johnson & Johnson Middle East FZ-LLC. (Carefree): Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage) 66

List Of Figure :

FIG. 1 MEA Female Hygiene Products Market: Research Methodology 11
FIG. 2 MEA Female Hygiene Products Market, by Type of Product, 2015 & 2023 (USD Mn) 16
FIG. 3 MEA Female Hygiene Products Market, by Application, 2015 & 2023 (USD Mn) 17
FIG. 4 MEA Female Hygiene Products Market Share, by Sales Channel, 2015 (USD Mn) 18
FIG. 5 MEA Female Hygiene Products Market Share, by Geography, 2015 (USD Mn) 19
FIG. 6 Impact Analysis of Drivers and Restraints 24
FIG. 7 Attractive Investment Proposition: MEA Female Hygiene Products Market, by Geography 25
FIG. 8 Competitive Analysis of Key Players in Female Hygiene Products Market 26
FIG. 9 MEA Female Hygiene Wash/Gels Market, 2013 – 2023 (USD Mn) 30
FIG. 10 MEA Female Hygiene Wipes Market, 2013 – 2023 (USD Mn) 31
FIG. 11 MEA Female Hygiene Moisturizers Market, 2013 – 2023 (USD Mn) 32
FIG. 12 Protection (Antiseptic & Antibacterial) Application Market for Female Hygiene Products, 2013 – 2023 (USD Mn) 34
FIG. 13 Whitening Application Market for Female Hygiene Products, 2013 – 2023 (USD Mn) 36

Based on the type of product the Middle East & Africa female hygiene products market is segmented as follows:

  • Wash/Gels
  • Wipes
  • Moisturizers

Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Feminine hygiene includes products for intimate hygiene regimen. The feminine hygiene products and feminine wash market is presented with lucrative opportunities in Middle East and Africa market. The manufacturers of feminine wash products are intensively focusing on Middle East and Africa markets by introducing new products with enhanced properties, competitive pricing, product design and packaging. Female hygiene wash being a consumer product and mostly bought voluntarily, the decision to buy such products majorly lies in the hand of women. The market prospect for heavy purchase of feminine hygiene wash products is anticipated to be the highest in regions where the disposable in the hands of women is high such as in countries like Iran and Saudi Arabia and Israel.

On the basis of products, the Middle East & Africa female hygiene products market has been segmented into wash/gels, wipes and moisturizers. Feminine wash, gels and rinse form the largest product segment in the feminine intimate wash market. Being the most widely used product type in the global market, it is expected that the same trend will be observed in the MEA market as well. Following the lead of feminine intimate wash, feminine wipes is the second largest segment in the Middle East and Africa feminine hygiene products market. The preference for feminine wipes is observed to be lesser than that for intimate wash and gels on the ground of less awareness. Moreover, the costs of such products are higher than intimate wash. Moisturizers and creams are the tail-enders in the feminine wash (hygiene products) market.

Middle East And Africa Female Hygiene Products Market

Based on the type of application the Middle East & Africa female hygiene products market is segmented as follows:

  • Protection
  • Whitening
  • Revitalizing and Moisturizing

In female reproductive system, uterus is the most integral part and in normal conditions needs to be sterile especially during pregnancy. Middle East and Africa have hot climate which increases the amount of perspiration in human body the intimate areas in female if neglected give rise to several bacterial and fungal infections. Thus, the female hygiene products have several applications such as protection from infections, whitening and revitalizing and moisturizing. Protection was observed as the largest segment in 2015 accounted for the market share of 51%.  Skin lightening female hygiene products are increasing their influence in Middle East and Africa market the demand is being more inclined towards the African countries but a few countries such as Ivory Coast has banned all type of skin lightening products in the country. Revitalizing and moisturizing female hygiene products are developing with a slow pace in Middle East & Africa market but are expected to attain pace in the near future. The weather conditions also play key role in the awareness and demand related with revitalizing and moisturizing female hygiene products.

Middle East And Africa Female Hygiene Products Market

Based on the type of sales channel the Middle East & Africa female hygiene products market is segmented as follows:

  • Departmental Stores
  • Supermarkets and Hypermarkets
  • E-tailers
  • Others

Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Previously found in pharmacies and limited stores, the female hygiene products are getting extremely popular in the supermarkets and hypermarkets, online stores and other departmental stores across the region. On the basis of sales channel Middle East and Africa female hygiene products market has been segmented into departmental stores, supermarkets and hypermarkets, E-tailers and others. The others segment includes convenience stores, health and beauty stores discount stores, and warehouse chains. The supermarkets and hypermarkets held the largest share in the MEA female hygiene products market due availability of extensive product variants of feminine hygiene products in these stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of supermarkets and hypermarkets. However, E-tailers segment is expected to grow at the highest growth rate during the forecast period owing to the internet penetration in the region. This is likely to impact the customer base positively as the majority of the consumers prefer online shopping. Moreover, the frequency of online searches has grown significantly in the past two years, creating greater business opportunities for the market.

Middle East And Africa Female Hygiene Products Market

For the purpose of this study, the Middle East and Africa female hygiene products market is categorized as follows:

  • UAE
  • Saudi Arabia
  • Egypt
  • South Africa
  • North Africa
  • Rest of MEA

Middle East And Africa Female Hygiene Products Market

The geographical segmentation of the Middle East and African female hygiene products market comprises region such as UAE, Saudi Arabia, Egypt, South Africa, North Africa, and Rest of Middle East and Africa. Saudi Arabia dominated the overall market and accounted for the market share of 22.1% in 2015. The key factors responsible for its market dominance are the supportive government measures take to develop awareness related to personal hygiene in women, and rising public awareness related to the risks related to urinary tract infection and STDs. Women are becoming more empowered in Saudi Arabia, and the number of women joining the workforce is increasing every year. They are gaining more knowledge and becoming more aware of health and hygiene issues. The Rest of MEA is expected to expand at a highest growth rate during the forecast period. The major countries involved in Rest of Middle East and Africa are Iran, Turkey, Oman, Israel, and Yemen.  The key factors assisting the growth of female hygiene products market in Rest of MEA are increasing prevalence of UTI and STDs, high public awareness related to the female hygiene, supportive government awareness campaigns and policies related to female hygiene and incessant development in healthcare infrastructure.

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