Home / Technology & Media / Mobile Augmented Reality (MAR) Market By Component (Hardware, Software), By End-Use Application (Consumer, Enterprise And Public Sector) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Mobile Augmented Reality (MAR) Market By Component (Hardware, Software), By End-Use Application (Consumer, Enterprise And Public Sector) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Published: May 2016 | Report Code: 57837-05-16

Report Scope

This report analyzes the global mobile augmented reality market in terms of component, end-use application, and geography. On the basis of components, the market is segmented into hardware (display, sensors, and semiconductor component), and software. Similarly, on the basis of end-use application, the market for mobile augmented reality is further classified into consumer (gaming, and entertainment) and enterprise & public sector (retail, healthcare, education, military, architectural building modeling, etc.). The geographical distribution of the global mobile augmented reality market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Mobile Augmented Reality (MAR) Market

Overview:

The integration of augmented reality technology in mobile computing devices such as smartphones and tablets has been instrumental in driving the market growth by expanding applications to multiple verticals including healthcare, education, retail, and engineering among others. Growing demand for mobile augmented reality-based gaming apps is expected to drive market growth in consumer space. These factors are expected to contribute towards a double digit compounded annual growth rate (CAGR) during the forecast period 2015 – 2022 the mobile augmented reality market was valued at US$ 295.4 in 2013 Mn and is poised to witness a healthy growth during the forecast period.

Mobile Augmented Reality (MAR) Market

1.1    Report Description

Purpose of the Report

The purpose of this strategic research study titled “Mobile Augmented Reality Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the mobile augmented reality market.

1.1.1   Target Audience

  • Industry Investors
  • Mobile Device Manufacturers
  • Mobile Augmented Reality App Developers
  • End-users

1.1.2   USP and Key Offerings

The report titled “Global Mobile Augmented Reality Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” offers strategic insights into the global mobile augmented reality market along with the market size and estimates for the duration 2015 to 2022. The said research study covers in-depth analysis of multiple market segments based on component, end-use application, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the key industry participants, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive sub-markets within the mobile augmented reality market
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2013 – 2014)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global mobile augmented reality market, offering market size and estimates for the period from 2015 to 2022, keeping in mind the above mentioned factors.

1. Preface
1.1. Report Scope and Description
1.2. Research Methodology
1.2.1. Phase I-Secondary Research
1.2.2. Phase II-Primary Research
1.2.3. Phase II-Expert Panel Review
1.2.4. Assumptions
1.2.5. Approach Adopted

2. Executive Summary
2.1. Global Mobile Augmented Reality Market Industry Snapshot

3. Global Mobile Augmented Reality Market Analysis
3.1. Global Mobile Augmented Reality Market Overview
3.2. Market Inclination Insights
3.2.1. Recent Trends
3.2.2. Future Outlook
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Challenges
3.4. See-Saw Analysis
3.5. Ecosystem Analysis
3.6. Attractive Investment Proposition
3.7. Market Positioning of Key Industry Participants
3.7.1. Major Strategies Adopted
3.7.2. Analyst Recommendations

4. Global Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
4.1. Pac-Man Analysis
4.2. Hardware
4.2.1. Display
4.2.2. Sensors
4.2.3. Semiconductor Component
4.3. Software

5. Global Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
5.1. Pac-Man Analysis
5.2. Consumer
5.2.1. Gaming
5.2.2. Entertainment
5.3. Enterprise and Public Sector
5.3.1. Retail, Ecommerce and Advertising
5.3.2. Tourism
5.3.3. Education
5.3.4. Healthcare
5.3.5. Military
5.3.6. Architecture and Building Design
5.3.7. Others (Geospatial Mining, etc.)

6. Global Mobile Augmented Reality Market Revenue, By Geography, 2013 – 2022, (US$ Bn)
6.1. Tornado Analysis
6.2. North America
6.3. Europe
6.4. Asia Pacific
6.5. Rest of World

7. North America Mobile Augmented Reality Market Analysis, 2013 – 2022 (US$ Bn)
7.1. North America Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
7.1.1. Hardware
7.1.1.1. Display
7.1.1.2. Sensors
7.1.1.3. Semiconductor Component
7.1.2. Software
7.2. North America Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
7.2.1. Consumer
7.2.1.1. Gaming
7.2.1.2. Entertainment
7.2.2. Enterprise and Public Sector
7.2.2.1. Retail, Ecommerce and Advertising
7.2.2.2. Tourism
7.2.2.3. Education
7.2.2.4. Healthcare
7.2.2.5. Military
7.2.2.6. Architecture and Building Design
7.2.2.7. Others (Geospatial Mining, etc.)
7.3. North America Mobile Augmented Reality Market Revenue, By Country, 2013 – 2022 (US$ Bn)
7.3.1. Pac-Man Analysis
7.3.2. U.S.
7.3.3. Canada

8. Europe Mobile Augmented Reality Market Analysis, 2013 – 2022 (US$ Bn)
8.1. Europe Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
8.1.1. Hardware
8.1.1.1. Display
8.1.1.2. Sensors
8.1.1.3. Semiconductor Component
8.1.2. Software
8.2. Europe Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
8.2.1. Consumer
8.2.1.1. Gaming
8.2.1.2. Entertainment
8.2.2. Enterprise and Public Sector
8.2.2.1. Retail, Ecommerce and Advertising
8.2.2.2. Tourism
8.2.2.3. Education
8.2.2.4. Healthcare
8.2.2.5. Military
8.2.2.6. Architecture and Building Design
8.2.2.7. Others (Geospatial Mining, etc.)
8.3. Europe Mobile Augmented Reality Market Revenue, By Region, 2013 – 2022 (US$ Bn)
8.3.1. Doughnut Analysis
8.3.2. U.K.
8.3.3. Germany
8.3.4. France
8.3.5. Russia
8.3.6. Rest of Europe

9. Asia Pacific Mobile Augmented Reality Market Analysis, 2013 – 2022 (US$ Bn)
9.1. Asia Pacific Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
9.1.1. Hardware
9.1.1.1. Display
9.1.1.2. Sensors
9.1.1.3. Semiconductor Component
9.1.2. Software
9.2. Asia Pacific Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
9.2.1. Consumer
9.2.1.1. Gaming
9.2.1.2. Entertainment
9.2.2. Enterprise and Public Sector
9.2.2.1. Retail, Ecommerce and Advertising
9.2.2.2. Tourism
9.2.2.3. Education
9.2.2.4. Healthcare
9.2.2.5. Military
9.2.2.6. Architecture and Building Design
9.2.2.7. Others (Geospatial Mining, etc.)
9.3. Asia Pacific Mobile Augmented Reality Market Revenue, By Country, 2013 – 2022 (US$ Bn)
9.3.1. Tornado Analysis
9.3.2. Japan
9.3.3. China
9.3.4. Indian
9.3.5. Australasia
9.3.6. Rest of Asia Pacific

10. Rest of World Mobile Augmented Reality Market Analysis, 2013 – 2022 (US$ Bn)
10.1. Rest of World Mobile Augmented Reality Market Revenue, By Component, 2013 – 2022 (US$ Bn)
10.1.1. Hardware
10.1.1.1. Display
10.1.1.2. Sensors
10.1.1.3. Semiconductor Component
10.1.2. Software
10.2. Rest of World Mobile Augmented Reality Market Revenue, By End-use Application, 2013 – 2022 (US$ Bn)
10.2.1. Consumer
10.2.1.1. Gaming
10.2.1.2. Entertainment
10.2.2. Enterprise and Public Sector
10.2.2.1. Retail, Ecommerce and Advertising
10.2.2.2. Tourism
10.2.2.3. Education
10.2.2.4. Healthcare
10.2.2.5. Military
10.2.2.6. Architecture and Building Design
10.2.2.7. Others (Geospatial Mining, etc.)
10.3. Rest of World Mobile Augmented Reality Market Revenue, By Region, 2013 – 2022 (US$ Bn)
10.3.1. Latin America
10.3.2. Middle-East
10.3.3. Africa

11. Company Profiles
11.1. Google, Inc.
11.2. Qualcomm, Inc.
11.3. Apple, Inc.
11.4. Blippar
11.5. Wikitude GmbH
11.6. Daqri LLC
11.7. Augmensys GmbH
11.8. Augmented Pixels
11.9. Microsoft Corporation
11.10. Magic Leap, Inc

Note:

  • This ToC is tentative in nature and is subject to further refinement during the course of the research
  • The list of company profiles included in this ToC is tentative. Profiles of specific players, if required, shall be added to the report upon request

The emergence of mobile augmented reality apps has enabled mobile devices including smartphones and tablets to scan and identify images, and display augmented and context-rich data on their screens. This development is expected to be instrumental in expanding the applications of the technology to varied vertical domains. On the basis of end-use application, the mobile augmented reality (MAR) market is categorized into following segments:

  • Consumer
    • Gaming
    • Entertainment
  • Enterprise and Public Sector
    • Retail, Ecommerce and Advertising
    • Tourism
    • Education
    • Healthcare
    • Military
    • Architecture and Building Design
    • Others (Geospatial Mining, etc.)

The following figure represents contribution of these end-use application segments to the global mobile augmented reality (MAR) market in 2014 and 2022.

 

Mobile Augmented Reality (MAR) Market

The enterprise and public segment including the use of mobile augmented reality technology in retail, e-commerce, marketing and advertising, tourism, healthcare, and education among others was the largest revenue contributing application segment in the global mobile augmented reality (MAR) market in 2014. It is expected that the trend shall prolong, at least during the first half of the forecast period 2015 – 2022. On the other hand, the use of mobile augmented reality in gaming, live events, and video entertainment is poised to witness maximum growth during the forecast period. We expect the consumer segment to become the largest application segment by 2024.

Based on component, the global mobile augmented reality (MAR) market is segmented into following categories

  • Hardware
    • Display
    • Sensor
    • Semiconductor Component
  • Software

The contribution of different components to the global mobile augmented reality (MAR) market in 2014 is as shown in the figure below

Mobile Augmented Reality (MAR) Market

In the base year of 2014, the hardware component comprising sensors, three dimensional cameras, displays, and semiconductor component was the largest revenue contributing segment in the mobile augmented reality (MAR) market. The segment accounted for over two-third of the global mobile augmented reality market revenue in the base year of 2014. Although the hardware segment is expected to remain the largest revenue contributing segment, the software business is poised to become one of the most attractive business propositions for the technology providers in the coming years. Looking at bright future prospect, the solution providers have concentrated their attention on developing more accurate and effective augmented reality software solutions. Strong growth is anticipated in the mobile augmented reality apps market with industry participants focusing on research and development to break into new application domains. Investments in new app development and expansion of digital services are expected to fuel market growth. The increasing popularity of mobile augmented reality apps has coincided with the gradual decline in app prices.

On the basis of geography, the global mobile augmented reality (MAR) market is segmented into following regions and countries.

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australasia
    • Rest of Asia Pacific
  • Rest of the World
    • Latin America
    • Middle East
    • Africa

Mobile Augmented Reality (MAR) Market

As of 2014, the global mobile augmented reality market was dominated by North America (comprising U.S. and Canada). The region accounted for over 35 percent of the global market revenue in the base year of 2014. The U.S. is the front runner in augmented reality related research and represents the largest individual mobile augmented reality market worldwide. Strong penetration of mobile devices including smartphones and tablets coupled with the high technology acceptance across both consumer and enterprise verticals is instrumental in fueling market momentum in the country. Over the forecast period 2015 – 2022, North America is expected to remain the largest mobile augmented reality market worldwide. On the other hand, Asia Pacific is poised to exhibit robust growth, outpacing North America and Europe during the forecast period 2015 – 2022. As manufacturers seek to gain first-mover advantage, we expect high market competition and technology penetration in the emerging economies of Asia, Middle-East, and Latin America.

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