Home / Technology & Media / Social Business Intelligence Market By Industry Vertical (Healthcare, Retail, BFSI, Government and Public Sector, IT & Telecommunication, Media & Entertainment and Travel, Tourism & Hospitality) – Growth, Future Prospects and Competitive Analysis, 2018 – 2026

Social Business Intelligence Market By Industry Vertical (Healthcare, Retail, BFSI, Government and Public Sector, IT & Telecommunication, Media & Entertainment and Travel, Tourism & Hospitality) – Growth, Future Prospects and Competitive Analysis, 2018 – 2026

Published: Jan 2018 | Report Code: 58959-01-18

The actual functionalities of social business intelligence predominately resembles that of other business intelligence types. The basic objective remains elucidating the key performance indicators and analyzing the overall performance with the help of an array of tools for reporting, visualizations, dashboards and others. However, despite the tools remaining the same, technologies for business intelligence and analytics have greatly evolved. Before the advent of social media, retrieving information from focus groups and surveys was the only way of creating buyer personas. However, immense popularity of social media has made it easier for business organizations to analyze and expand their consumer base. Social business intelligence plays a vital role in this context as it analyses from the naturally emerging trends. It provides companies important information such as search habits, customer demographics and social behavior among others.

Social business intelligence solutions are drastically reducing the time to insights and analyzing unstructured data. In case of business intelligence, the entire process is time consuming and relies on Information Technology. Whereas, social business intelligence involves a shorter time period to insights as it benefits from the instantaneous nature of Big Data. Moreover, social business intelligence facilitates sentiment analysis by capturing and monitoring rapidly generated Big Data. Other benefits of social business intelligence over conventional business intelligence include no-hassle documentation, gaining trusted followers, spying on competition, understanding customer demographics and advertising more accurately. Unlike conventional business intelligence, majority of the analyzed data is unstructured.

One of the primary factors driving social business intelligence market growth is growing usage of social media worldwide. With increasing penetration of mobile devices, social media has emerged to be an important platform where users express their opinions about a particular product or service. Moreover, this forms an important medium for understanding the view/preferences of customers about a product or service. Social media, thus, acts as an important medium for creating a positive brand image. Considering the importance of social media, it becomes immensely important to form an understanding and conduct in-depth analysis of the data generated via social media. This may include images, GIFs, videos, tweets and personal metrics among others. Organizations are therefore adopting social business intelligence considering the significant impact it can have over a business.

Despite its numerous benefits, data security remains a prime concern for the social business intelligence market. Privacy and security are of paramount importance for government and banking institutions. As the social media data is mostly stored over the cloud, ensuring reliable and effective data security becomes imperative. Reluctance towards adopting new technology is another important factor limiting the market growth. 

Social Business Intelligence Market

Some of the major players profiled in the report are SAP SE, Oracle Corporation, IBM Corporation, Attensity Group, Inc., SAS Institute, Inc., Adobe Systems, Inc., Microsoft Corporation, Crimson Hexagon, Inc., Google, Inc., NetBase Solutions, Inc., evolve24, LLC, Kapow Software, Inc., Lithium Technologies, Inc., Salesforce.com, Inc., Sysomos, Inc. and Cision AB among others.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Social Business Intelligence Market
2.2 Global Social Business Intelligence Market, By Deployment Type
2.3 Global Social Business Intelligence Market, By Organization Type
2.4 Global Social Business Intelligence Market, By Industry Vertical
2.5 Global Social Business Intelligence Market, By Geography

Chapter 3 Market Dynamics
3.1 Market Overview
3.1.1 Global Social Business Intelligence Market Value and Growth, 2016 – 2026, (US$ Bn) (Y-o-Y %)
3.2 Market Drivers
3.3 Market Growth Inhibitors
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends and Future Outlook
3.5 Attractive Investment Proposition
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies Adopted by the Leading Players

Chapter 4 Global Social Business Intelligence Market Analysis, by Deployment Type
4.1 Market Analysis
4.2 On-premise
4.3 Cloud-based

Chapter 5 Global Social Business Intelligence Market Analysis, by Organization Type
5.1 Market Analysis
5.2 Small Enterprise
5.3 Medium Enterprise
5.4 Large Enterprise

Chapter 6 Global Social Business Intelligence Market Analysis, by Industry Vertical
6.1 Market Analysis
6.2 Healthcare
6.3 Retail
6.4 BFSI
6.5 Government and Public Sector
6.6 IT & Telecommunication
6.7 Media & Entertainment
6.8 Travel, Tourism & Hospitality

Chapter 7 North America Social Business Intelligence Market Analysis
7.1 Overview
7.2 North America Social Business Intelligence Market Analysis, By Deployment Type, 2016 – 2026
7.2.1 Market Analysis
7.3 North America Social Business Intelligence Market Analysis, By Organization Type, 2016 – 2026
7.3.1 Market Analysis
7.4 North America Social Business Intelligence Market Analysis, By Industry Vertical, 2016 – 2026
7.4.1 Market Analysis
7.5 North America Social Business Intelligence Market Analysis, By Region, 2016 – 2026
7.5.1 U.S.
7.5.1.1 U.S. Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
7.5.1.2 U.S. Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
7.5.1.3 U.S. Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)
7.5.2 Rest of North America
7.5.2.1 Rest of North America Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
7.5.2.2 Rest of North America Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
7.5.2.3 Rest of North America Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)

Chapter 8 Europe Social Business Intelligence Market Analysis
8.1 Overview
8.2 Europe Social Business Intelligence Market Analysis, By Deployment Type, 2016 – 2026
8.2.1 Market Analysis
8.3 Europe Social Business Intelligence Market Analysis, By Organization Type, 2016 – 2026
8.3.1 Market Analysis
8.4 Europe Social Business Intelligence Market Analysis, By Industry Vertical Type, 2016 – 2026
8.4.1 Market Analysis
8.5 Europe Social Business Intelligence Market Analysis, By Region, 2016 – 2026
8.5.1 U.K.
8.5.1.1 U.K. Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
8.5.1.2 U.K. Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
8.5.1.3 U.K. Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)
8.5.2 Germany
8.5.2.1 Germany Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
8.5.2.2 Germany Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
8.5.2.3 Germany Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)
8.5.3 Russia
8.5.3.1 Russia Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
8.5.3.2 Russia Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
8.5.3.3 Russia Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)
8.5.4 France
8.5.4.1 France Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
8.5.4.2 France Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
8.5.4.3 France Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)
8.5.5 Rest of Europe
8.5.5.1 Rest of Europe Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
8.5.5.2 Rest of Europe Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
8.5.5.3 Rest of Europe Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)

Chapter 9 Asia Pacific Social Business Intelligence Market Analysis
9.1 Overview
9.2 Asia Pacific Social Business Intelligence Market Analysis, By Deployment Type, 2016 – 2026
9.2.1 Market Analysis
9.3 Asia Pacific Social Business Intelligence Market Analysis, By Organization Type, 2016 – 2026
9.3.1 Market Analysis
9.4 Asia Pacific Social Business Intelligence Market Analysis, By Industry Vertical Type, 2016 – 2026
9.4.1 Market Analysis
9.5 Asia Pacific Social Business Intelligence Market Analysis, By Region, 2016 – 2026
9.5.1 China
9.5.1.1 China Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
9.5.1.2 China Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
9.5.1.3 China Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)
9.5.2 Japan
9.5.2.1 Japan Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
9.5.2.2 Japan Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
9.5.2.3 Japan Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)
9.5.3 South Asia
9.5.3.1 South Asia Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
9.5.3.2 South Asia Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
9.5.3.3 South Asia Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)
9.5.4 Rest of Asia Pacific
9.5.4.1 Rest of Asia Pacific Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
9.5.4.2 Rest of Asia Pacific Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
9.5.4.3 Rest of Asia Pacific Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)

Chapter 10 Rest of the World (RoW) Social Business Intelligence Market Analysis
10.1 Overview
10.2 RoW Social Business Intelligence Market Analysis, By Deployment Type, 2016 – 2026
10.2.1 Market Analysis
10.3 RoW Social Business Intelligence Market Analysis, By Organization Type, 2016 – 2026
10.3.1 Market Analysis
10.4 RoW Social Business Intelligence Market Analysis, By Industry Vertical Type, 2016 – 2026
10.4.1 Market Analysis
10.5 RoW Social Business Intelligence Market Analysis, By Region, 2016 – 2026
10.5.1 Middle East & Africa (MEA)
10.5.1.1 MEA Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
10.5.1.2 MEA Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
10.5.1.3 MEA Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)
10.5.2 Latin America
10.5.2.1 Latin America Social Business Intelligence Market Value, by Deployment Type, 2016 – 2026 (US$ Bn)
10.5.2.2 Latin America Social Business Intelligence Market Value, by Organization Type, 2016 – 2026 (US$ Bn)
10.5.2.3 Latin America Social Business Intelligence Market Value, by Industry Vertical, 2016 – 2026 (US$ Bn)

Chapter 11 Company Profiles
11.1 SAP SE
11.2 Oracle Corporation
11.3 IBM Corporation
11.4 Attensity Group, Inc.
11.5 SAS Institute, Inc.
11.6 Adobe Systems, Inc.
11.7 Microsoft Corporation
11.8 Crimson Hexagon, Inc.
11.9 Google, Inc.
11.10 NetBase Solutions, Inc.
11.11 evolve24, LLC
11.12 Kapow Software, Inc.
11.13 Lithium Technologies, Inc.
11.14 Salesforce.com, Inc.
11.15 Sysomos, Inc.
11.16 Cision AB

 Profiles of specific players, if required, shall be added to the report upon request

List of Tables

TABLE 1 Market Snapshot: Global Social Business Intelligence Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 5 North America Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 6 North America Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 7 U.S. Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 8 U.S. Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 9 U.S. Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 10 Rest of North America Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 11 Rest of North America Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 12 Rest of North America Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 13 Europe Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 14 Europe Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 15 Europe Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 16 U.K. Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 17 U.K. Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 18 U.K. Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 19 Germany Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 20 Germany Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 21 Germany Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 22 Russia Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 23 Russia Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 24 Russia Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 25 France Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 26 France Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 27 France Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 28 Rest of Europe Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 29 Rest of Europe Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 30 Rest of Europe Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 31 Asia Pacific Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 32 Asia Pacific Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 33 Asia Pacific Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 34 China Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 35 China Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 36 China Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 37 Japan Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 38 Japan Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 39 Japan Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 40 South Asia Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 41 South Asia Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 42 South Asia Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 43 Rest of Asia Pacific Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 44 Rest of Asia Pacific Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 45 Rest of Asia Pacific Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 46 RoW Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 47 RoW Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 48 RoW Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 49 MEA Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 50 MEA Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 51 MEA Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 52 Latin America Social Business Intelligence Market Value, By Deployment Type, 2016 – 2026 (US$ Bn)
TABLE 53 Latin America Social Business Intelligence Market Value, By Organization Type, 2016 – 2026 (US$ Bn)
TABLE 54 Latin America Social Business Intelligence Market Value, By Industry Vertical, 2016 – 2026 (US$ Bn)
TABLE 55 SAP SE: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 56 Oracle Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 57 IBM Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 58 Attensity Group, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 59 SAS Institute, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 60 Adobe Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 61 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 62 Crimson Hexagon, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 63 Google, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 64 NetBase Solutions, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 65 evolve24, LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 66 Kapow Software, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 67 Lithium Technologies, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 68 Salesforce.com, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 69 Sysomos, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)
TABLE 70 Cision AB: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Company Revenue, Recent Developments)

List of Figures

FIG. 1 Global Social Business Intelligence: Market Segmentation
FIG. 2 Global Social Business Intelligence Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Social Business Intelligence Market, By Deployment Type, 2017 (US$ Bn)
FIG. 5 Global Social Business Intelligence Market, By Organization Type, 2017 (US$ Bn)
FIG. 6 Global Social Business Intelligence Market, By Industry Vertical, 2017 (US$ Bn)
FIG. 7 Global Social Business Intelligence Market, By Geography, 2017 (US$ Bn)
FIG. 8 Global Social Business Intelligence Market Value and Growth, 2016 – 2026, (US$ Bn) (Y-o-Y %)
FIG. 9 Attractive Investment Proposition
FIG. 10 Market Positioning of Key Social Business Intelligence Manufacturers, 2017
FIG. 11 Global Social Business Intelligence Market Value Contribution, By Deployment Type, 2017 & 2026 (%)
FIG. 12 Global On-premise Market Value, 2016 – 2026, (US$ Bn)
FIG. 13 Global Cloud-based Market Value, 2016 – 2026, (US$ Bn)
FIG. 14 Global Social Business Intelligence Market Value Contribution, By Organization Type, 2017 & 2026 (%)
FIG. 15 Global Social Business Intelligence Market Value from Small Enterprise, 2016 – 2026, (US$ Bn)
FIG. 16 Global Social Business Intelligence Market Value from Medium Enterprise, 2016 – 2026, (US$ Bn)
FIG. 17 Global Social Business Intelligence Market Value from Large Enterprise, 2016 – 2026, (US$ Bn)
FIG. 18 Global Social Business Intelligence Market Value Contribution, By Industry Vertical, 2017 & 2026 (%)
FIG. 19 Global Social Business Intelligence Market Value from Healthcare, 2016 – 2026, (US$ Bn)
FIG. 20 Global Social Business Intelligence Market Value from Retail, 2016 – 2026, (US$ Bn)
FIG. 21 Global Social Business Intelligence Market Value from BFSI, 2016 – 2026, (US$ Bn)
FIG. 22 Global Social Business Intelligence Market Value from Government and Public Sector, 2016 – 2026, (US$ Bn)
FIG. 23 Global Social Business Intelligence Market Value from IT & Telecommunication, 2016 – 2026, (US$ Bn)
FIG. 24 Global Social Business Intelligence Market Value from Media & Entertainment, 2016 – 2026, (US$ Bn)
FIG. 25 Global Social Business Intelligence Market Value from Travel, Tourism & Hospitality, 2016 – 2026, (US$ Bn)
FIG. 26 North America Social Business Intelligence Market Value, 2016 – 2026, (US$ Bn)
FIG. 27 Europe Social Business Intelligence Market Value, 2016 – 2026, (US$ Bn)
FIG. 28 Asia Pacific Social Business Intelligence Market Value, 2016 – 2026, (US$ Bn)
FIG. 29 RoW Social Business Intelligence Market Value, 2016 – 2026, (US$ Bn)

On the basis of industry vertical, the global social business intelligence market is segmented into the following categories:

  • Healthcare
  • Retail
  • Banking, Financial Services and Insurance (BFSI)
  • Government and Public Sector
  • Telecommunication
  • Media & Entertainment
  • Travel, Tourism & Hospitality

Their contribution to the global social business intelligence market in 2017 is as shown in the figure below:

Social Business Intelligence Market

In 2017, the social business intelligence market worldwide market was led by the BFSI segment. The BFSI sector is complex and sophisticated in nature, requiring consistent need for business intelligence. Moreover, as these industries generate mountains of data, they are subject to significant regulations. In an environment where change is more rapid than ever before, it becomes immensely important for BFSI organizations to find proper and efficient ways to attract and retain clients. Social business intelligence can dramatically impact the way banks market their products and services. Moreover, it also has an impact over how banks conduct risk management, business forecasting, product & service design, customer education and competitive analysis. With growing use of social media where customers are increasingly expressing their opinions on financial matters, it becomes vital on the part of BFSI organizations to incorporate social business intelligence. Considering these factors, the BFSI segment is expected to maintain its dominant position throughout the forecast period.

The travel, tourism and hospitality segment is expected to witness the highest growth rate during the forecast period. Social business intelligence enables organizations to understand the current trends in travel, factors influencing travel decisions, future outlook, traveling plans, accommodation and several other related preference. Social media platforms are an important influencers for the travel, tourism and hospitality industry. Moreover, social media acts as an important platform for travelers to share their experience. Therefore, social business intelligence is expected to witness dramatic growth in the travel, tourism and hospitality industry in the years to come.

Based on the geography, the global social business intelligence market is segmented as per following regions and countries:

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • Russia
    • France
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • South Asia
    • Rest of Asia Pacific
  • Rest of the World (RoW)
    • Middle East & Africa (MEA)
    • Latin America

Social Business Intelligence Market

North America, being the early adopter of social business intelligence, dominated the global market in 2017. The adoption of social business intelligence in verticals such as telecommunications and Banking, Financial services and Insurance (BFSI) has been high in recent years. Moreover, high penetration of social media in the region has influenced the social business intelligence market growth positively, over the period of time. The U.S., in particular, ranks 1st and 2nd in terms of number of Twitter and Facebook users respectively, thus creating a favorable market for the social business intelligence solutions to further flourish.

Asia Pacific is expected to witness the fastest growth during the forecast period. Rising penetration of social media coupled with high regional population using social networking sites is one of the most prominent factors aiding the social business intelligence market growth here.

Choose License Type
Connect With Us
+1-800-361-8290
24/7 Research Support

Credence Webinars

Join Credence analysts to explore the latest IT Trends

view upcoming webinars

Our Clients