Automotive Seat Heaters Market

Growing Professional Landscaping to Drive Global Demand for Automotive Seat Heaters

The global automotive seat heaters market was worth US$ 876.6 million in 2017 and is expected to grow at a CAGR of 5.8% from 2018 to 2026. The consistent increase in vehicle production as a result of an improving standard of living and the easy availability of financing schemes has been identified as the major factor driving demand for automotive accessories, including seat heaters, globally. The resurgence of the automotive industry post-recession and increasing discretionary income have allowed consumers to spend a substantial amount on different aesthetic and comfort solutions in their vehicles. As a result, the overall automotive seat heater market is forecast to witness robust growth. The state-of-the-art seat heating solutions that offer flexibility to users for controlling warmth have become a part of the add-on packages offered by automotive manufacturers to promote sales. On the other hand, burns caused by prolonged heating and even incineration of car seats caused by these heaters have resulted in the recall of several vehicles around the world.

Market Synopsis

Adoption of Seat Heaters in Passenger Cars to Remain Strong Throughout the Forecast Period

In 2017, the global automotive seat heaters market was led by passenger cars in terms of both units installed and value contribution. The value share of the segment stood at over two-thirds of the global market value in the same year. The trend is projected to extend, with steady growth estimated in passenger car (including luxury car) production across the globe during the forecast period. Improving discretionary income coupled with the easy accessibility of private financing schemes is instrumental in driving demand for passenger cars and spending on related accessories, including automotive seat heaters. In addition, a notable increase in demand for premium and luxury cars that encompass multiple seat heaters installed bodes well for market growth in the passenger car segment.

North America dominates; Asia Pacific registers superior growth during the forecast period.

In the base year 2017, North America and Europe were the two major automotive seat heater markets worldwide, followed by Asia Pacific. The value contribution from North America and Europe stood at around 62% of the global market in 2017. These regions are home to a large number of luxury and premium car manufacturers and hence enjoy greater penetration of these cars that have multiple seat heater units installed. In addition, relatively cooler environmental conditions in major parts of these regions have prompted manufacturers to install seat-heating systems in their vehicles. In these regions, consumers are spending a significant amount of money on aftermarket accessories to improve in-vehicle comfort. On the other hand, Asia Pacific is projected to register maximum growth during the forecast period from 2018 to 2026. Given the growing desire for in-vehicle comfort, rising discretionary income, and resulting budding demand for high-end luxury cars, China, India, and South Korea have enormous growth potential.

Standardization of Climate Control Seats to Drive Sales of Automotive Seat Heaters Through the OEM Channel

In 2017, the OEM channel accounted for the majority of sales of automotive seat heating solutions. The value contribution of the OEM channel was over two-thirds of the global market value in the same year. Although the aftermarket will offer huge potential for market growth, it is identified that the sale of automotive seat heaters, over the first five years of the forecast period, will improve through the OEM channel more than the aftermarket. With the standardization of climate control seats, several manufacturers have begun offering automotive seat heating solutions for their vehicles. On the other hand, continual heating results in the wear and tear of heating pads, leading to repeated replacements of these units. Thus, it is identified that sales of automotive seat heating solutions through the aftermarket channel will gradually gain momentum on the back of greater replacement demand.

Some of the leading manufacturers profiled in the study include Continental AG, Gentherm Incorporated, Kongsberg Automotive, Bauerhin GmbH, Panasonic Corporation, Rostra Precision Controls, Firsten Automotive Electronics Co., Ltd., Guangzhou Tachibana Electronic Co., Ltd., Seat Comfort Systems, Champion Seat Systems, and II-VI Incorporated, among others.

Periods of History and Forecast

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2016 to 2026, considering 2017 as the base year for the research. The CAGR (compound annual growth rate) for each segment and sub-segment is calculated for the forecast period from 2018 to 2026.

Report Scope by Segments

Key segments covered in the report are as follows:

Key questions are answered in this report.

• The worldwide market value of automotive seat heaters in 2016 and 2017
• Estimated forecasts and market projections up to 2026
• Which is the largest regional automotive seat heater market?
• Which vehicle category has the largest penetration of automotive seat heaters?
• The sale of automotive seat heaters is maximized through which distribution channel?
• What are the major trends propelling the global automotive seat heaters market?
• Who are the leading manufacturers in the global automotive seat heater market?
• What are the key strategies adopted by the leading automotive seat heater manufacturers worldwide?

1. Preface
1.1. Report Scope and Description
1.2. Research Methodology
1.2.1. Phase I-Secondary Research
1.2.2. Phase II-Primary Research
1.2.3. Phase III-Expert Panel Review
1.2.4. Assumptions
1.2.5. Approach Adopted

2. Executive Summary
2.1. Global ASH Market Snapshot
2.2. Global ASH Market, By Type, 2017 (US$ Mn)
2.3. Global ASH Market, By Vehicle Type, 2017 (US$ Mn)
2.4. Global ASH Market, By Sales Channel, 2017 (US$ Mn)
2.5. Global ASH Market, By Geography, 2017 (US$ Mn)

3. Global Automotive Seat Heaters (ASH) Market Analysis
3.1. Global ASH Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Challenges
3.4. Attractive Investment Proposition, By Geography, 2017
3.5. Competitive Landscape
3.5.1. Market Positioning of the Leading Manufacturers, 2017
3.5.2. Major Strategies Adopted

4. Global Automotive Seat Heaters (ASH) Market Value, By Type , 2016 – 2026 (US$ Mn)
4.1. Comparative Analysis
4.1.1. ASH Market Value, By Type, 2017 & 2026 (Value %)
4.2. Internal/Integrated Seat Heaters
4.3. External Seat Heaters
4.4. Line-interactive
4.5. Others

5. Global Automotive Seat Heaters (ASH) Market Value, By Vehicle Type , 2016 – 2026 (US$ Mn)
5.1. Comparative Analysis
5.1.1. ASH Market Value, By Vehicle Type, 2017 & 2026 (Value %)
5.2. Passenger Cars
5.3. Light Commercial Vehicles (LCV)
5.4. Heavy Commercial Vehicles (HCV)
5.5. Motorcycles

6. Global Automotive Seat Heaters (ASH) Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
6.1. Comparative Analysis
6.1.1. ASH Market Value, By Sales Channel, 2017 & 2026 (Value %)
6.2. OEM
6.3. Aftermarket

7. North America Automotive Seat Heaters (ASH) Market Analysis, 2016 – 2026 (US$ Mn)
7.1. North America ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
7.1.1. Internal/Integrated Seat Heaters
7.1.2. External Seat Heaters
7.2. North America ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
7.2.1. Passenger Cars
7.2.2. Light Commercial Vehicles (LCV)
7.2.3. Heavy Commercial Vehicles (HCV)
7.2.4. Motorcycles
7.3. North America ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
7.3.1. OEM
7.3.2. Aftermarket
7.4. North America ASH Market Value, By Country, 2016 – 2026 (US$ Mn)
7.4.1. U.S.
7.4.1.1. U.S. ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
7.4.1.2. U.S. ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
7.4.1.3. U.S. ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
7.4.2. Rest of North America
7.4.2.1. Rest of North America ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
7.4.2.2. Rest of North America ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
7.4.2.3. Rest of North America ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)

8. Europe Automotive Seat Heaters (ASH) Market Analysis, 2016 – 2026 (US$ Mn)
8.1. Europe ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
8.1.1. Internal/Integrated Seat Heaters
8.1.2. External Seat Heaters
8.2. Europe ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.2.1. Passenger Cars
8.2.2. Light Commercial Vehicles (LCV)
8.2.3. Heavy Commercial Vehicles (HCV)
8.2.4. Motorcycles
8.3. Europe ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
8.3.1. OEM
8.3.2. Aftermarket
8.4. Europe ASH Market Value, By Region, 2016 – 2026 (US$ Mn)
8.4.1. U.K.
8.4.1.1. U.K. ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
8.4.1.2. U.K. ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.4.1.3. U.K. ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
8.4.2. Germany
8.4.2.1. Germany ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
8.4.2.2. Germany ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.4.2.3. Germany ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
8.4.3. France
8.4.3.1. France ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
8.4.3.2. France ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.4.3.3. France ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
8.4.4. Rest of Europe
8.4.4.1. Rest of Europe ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
8.4.4.2. Rest of Europe ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
8.4.4.3. Rest of Europe Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)

9. Asia Pacific Automotive Seat Heaters (ASH) Market Analysis, 2016 – 2026 (US$ Mn)
9.1. Asia Pacific ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
9.1.1. Internal/Integrated Seat Heaters
9.1.2. External Seat Heaters
9.2. Asia Pacific ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.2.1. Passenger Cars
9.2.2. Light Commercial Vehicles (LCV)
9.2.3. Heavy Commercial Vehicles (HCV)
9.2.4. Motorcycles
9.3. Asia Pacific ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
9.3.1. OEM
9.3.2. Aftermarket
9.4. Asia Pacific ASH Market Value, By Country, 2016 – 2026 (US$ Mn)
9.4.1. Japan
9.4.1.1. Japan ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
9.4.1.2. Japan ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.4.1.3. Japan ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
9.4.2. China
9.4.2.1. China ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
9.4.2.2. China ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.4.2.3. China ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
9.4.3. India
9.4.3.1. India ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
9.4.3.2. India ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.4.3.3. India ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
9.4.4. Rest of Asia Pacific
9.4.4.1. Rest of Asia Pacific ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
9.4.4.2. Rest of Asia Pacific ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
9.4.4.3. Rest of Asia Pacific ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)

10. Rest of World Automotive Seat Heaters (ASH) Market Analysis, 2016 – 2026 (US$ Mn)
10.1. Rest of World ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
10.1.1. Internal/Integrated Seat Heaters
10.1.2. External Seat Heaters
10.2. Rest of World ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
10.2.1. Passenger Cars
10.2.2. Light Commercial Vehicles (LCV)
10.2.3. Heavy Commercial Vehicles (HCV)
10.2.4. Motorcycles
10.3. Rest of World ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
10.3.1. OEM
10.3.2. Aftermarket
10.4. Rest of World ASH Market Value, By Region, 2016 – 2026 (US$ Mn)
10.4.1. Latin America
10.4.1.1. Latin America ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
10.4.1.2. Latin America ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
10.4.1.3. Latin America Pacific ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
10.4.2. Middle-East and Africa
10.4.2.1. Middle-East and Africa ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
10.4.2.2. Middle-East and Africa ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
10.4.2.3. Middle-East and Africa ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)

11. Company Profiles
11.1. Continental AG
11.2. Gentherm Incorporated
11.3. Kongsberg Automotive
11.4. I.G. Bauerhin GmbH
11.5. II-VI Incorporated
11.6. Panasonic Corporation
11.7. Rostra Precision Controls, Inc.
11.8. Guangzhou Tachibana Electronic Co., Ltd.
11.9. Seat Comfort Systems, Inc.
11.10. Champion Seat Systems
11.11. Firsten Automotive Electronics Co., Ltd.

List of Figures

FIG. 1 Global Automotive Seat Heaters (ASH) Market Segmentation
FIG. 2 Global ASH Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global ASH Market, By Type, 2017 (US$ Mn)
FIG. 5 Global ASH Market, By Vehicle Type, 2017 (US$ Mn)
FIG. 6 Global ASH Market, By Sales Channel, 2017 (US$ Mn)
FIG. 7 Global ASH Market, By Geography, 2017 (US$ Mn)
FIG. 8 Global ASH Market Value and Growth, 2016 – 2026, (US$ Mn and % Y-o-Y)
FIG. 9 Attractive Investment Proposition, by Geaography, 2017
FIG. 10 Market Positioning of the Leading Automotive Seat Heater Manufacturers, 2017
FIG. 11 Global ASH Market Value Contribution, By Type, 2017 & 2026 (Value %)
FIG. 12 Global Internal/Integrated ASH Market Value and Growth, 2016 – 2026, (US$ Mn)
FIG. 13 Global External ASH Market Value and Growth, 2016 – 2026, (US$ Mn)
FIG. 14 Global ASH Market Value Contribution, By Vehicle Type, 2017 & 2026 (Value %)
FIG. 15 Global ASH Market Value and Growth for Passenger Cars, 2016 – 2026, (US$ Mn)
FIG. 16 Global ASH Market Value and Growth for LCVs, 2016 – 2026, (US$ Mn)
FIG. 17 Global ASH Market Value and Growth for HCVs, 2016 – 2026, (US$ Mn)
FIG. 18 Global ASH Market Value and Growth for Motorcycles, 2016 – 2026, (US$ Mn)
FIG. 19 Global ASH Market Value Contribution, By Sales Channel, 2015 & 2025 (US$ Mn)
FIG. 20 Global ASH Market Value and Growth through OEM Channel, 2016 – 2026, (US$ Mn)
FIG. 21 Global ASH Market Value and Growth through Aftermarket Channel, 2016 – 2026, (US$ Mn)
FIG. 22 North America ASH Market Value and Growth, 2016 – 2026, (US$ Mn) (Y-o-Y %)
FIG. 23 Europe ASH Market Value and Growth, 2016 – 2026, (US$ Mn) (Y-o-Y %)
FIG. 24 Asia Pacific ASH Market Value and Growth, 2016 – 2026, (US$ Mn) (Y-o-Y %)
FIG. 25 RoW ASH Market Value and Growth, 2016 – 2026, (US$ Mn) (Y-o-Y %)

List of Tables

TABLE 1 Market Snapshot: Global Automotive Seat Heaters (ASH) Market
TABLE 2 Key Trends in ASH Industry
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Restraints
TABLE 5 North America ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 6 North America ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 7 North America ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 8 North America ASH Market Value, By Country, 2016 – 2026 (US$ Mn)
TABLE 9 U.S. ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 10 U.S. ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 11 U.S. ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 12 Rest of North America ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 13 Rest of North America ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 14 Rest of North America ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 15 Europe ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 16 Europe ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 17 Europe ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 18 Europe ASH Market Value, By Country, 2016 – 2026 (US$ Mn)
TABLE 19 U.K. ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 20 U.K. ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 21 U.K. ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 22 France ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 23 France ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 24 France ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 25 Germany ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 26 Germany ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 27 Germany ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 28 Rest of Europe ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 29 Rest of Europe ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 30 Rest of Europe ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 31 Asia Pacific ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 32 Asia Pacific ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 33 Asia Pacific ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 34 Asia Pacific ASH Market Value, By Country, 2016 – 2026 (US$ Mn)
TABLE 35 China ASH Market Value, By Type, 2015- 2025 (US$ Mn)
TABLE 36 China ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 37 China ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 38 Japan ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 39 Japan ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 40 Japan ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 41 India ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 42 India ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 43 India ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 44 Rest of Asia Pacific ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 45 Rest of Asia Pacifc ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 46 Rest of Asia Pacifc ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 47 Rest of World ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 48 Rest of World ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 49 Rest of World ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 50 Rest of World ASH Market Value, By Region, 2016 – 2026 (US$ Mn)
TABLE 51 Latin America ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 52 Latin America ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 53 Latin America ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)
TABLE 54 Middle-East and Africa ASH Market Value, By Type, 2016 – 2026 (US$ Mn)
TABLE 55 Middle-East ASH Market Value, By Vehicle Type, 2016 – 2026 (US$ Mn)
TABLE 56 Middle-East and Africa ASH Market Value, By Sales Channel, 2016 – 2026 (US$ Mn)