Automotive Seat Heaters Market By Type (Internal/Integrated Seat Heaters, External Seat Heaters, Line-Interactive, Others), By Vehicle Type (Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV), Motorcycles), By Sales Channel (OEM, Aftermarket) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026

Growing Professional Landscaping to Spur Demand for Automotive Seat Heaters Worldwide

The global automotive seat heaters market was valued at US$ 876.6 Mn in 2017 and expected to expand at a CAGR of 5.8% during the forecast period from 2018 to 2026. Steady rise in the production of motor vehicles on the back of improving standard of living and easy availability of financing schemes is identified as the major factor driving demand for automotive accessories including seat heaters worldwide. Resurgence in the automotive industry post economic recession and increasing discretionary income has allowed consumers to spend substantial amount on different aesthetic and comfort solutions in their vehicles. As a result, the overall automotive seat heaters market is forecast to witness robust growth. The state-of-the-art seat heating solutions that offer flexibility to users for controlling warmth have become a part of add-on package offered by automotive manufacturers to promote sales. On the flip side, burns caused by prolonged heating and even incineration of car seats caused by these heaters have triggered recalls of several cars worldwide.

Market Synopsis

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Adoption of Seat Heaters in Passenger Cars to Remain Strong throughout the Forecast Period

In 2017, the global automotive seat heaters market was led by passenger cars in terms of both units installed and value contribution. The value share of the segment stood at over two-third of the global market value in the same year. The trend is projected to extend with steady growth estimated in passenger car (including luxury cars) production across the globe during the forecast period. Improving discretionary income coupled with the easy accessibility to private financing schemes are instrumental in driving demand for passenger cars and spending on related accessories including automotive seat heaters. In addition, a notable increase in demand for premium and luxury cars that encompass multiple seat heaters installed bodes well for the market growth in the passenger cars segment.

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North America Dominates; Asia Pacific to Register Superior Growth during the Forecast Period

In the base year 2017, North America and Europe were the two major automotive seat heaters market worldwide followed by Asia Pacific. The value contribution from North America & Europe stood around 62% of the global market in 2017. These regions are home to large number of luxury and premium car manufacturers and hence enjoy greater penetration of these cars that have multiple seat heater units installed. In addition, relatively cooler environmental conditions in major parts of these regions have commanded manufacturers to install seat-heating systems in their vehicles. The prevailing trend of consumers spending substantial amount on aftermarket accessories for enhancing in-vehicle comfort can be seen in these regions. On the other hand, Asia Pacific is projected to register maximum growth during the forecast period from 2018 to 2026. China, India, and South Korea uphold huge growth potential given the growing desire for in-vehicle comfort, growing discretionary income and resultant budding demand for high-end luxury cars.

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Standardization of Climate Control Seats to Drive Sales of Automotive Seat Heaters through OEM Channel

In 2017, sales of automotive seat heating solutions was largest through OEM channel. The value contribution of OEM channel was over two-third of the global market value in the same year. Although aftermarket will offer huge potential for market growth, it is identified that the sale of automotive seat heaters, over the first five years of forecast period, will improve through OEM channel more than aftermarket. With standardization of climate control seats, several manufacturers have begun offering automotive seat heating solutions for their vehicles. On the other hand, continual heating results in wear and tear of heating pads, leading to repeated replacements of these units. Thus, it is identified that sales of automotive seat heating solutions through aftermarket channel will gradually gain momentum on the back of greater replacement demand.

Some of the leading manufacturers profiled in the study include Continental AG, Gentherm Incorporated, Kongsberg Automotive, Bauerhin GmbH, Panasonic Corporation, Rostra Precision Controls, Firsten Automotive Electronics Co., Ltd., Guangzhou Tachibana Electronic Co., Ltd., Seat Comfort Systems, Champion Seat Systems and II-VI Incorporated among others.

Historical & Forecast Period

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2016 to 2026, considering 2017 as the base year for the research. CAGR (Compounded Annual Growth Rate) for each segment and sub-segment is calculated for the forecast period from 2018 to 2026.

Report Scope by Segments

Key segments covered in the report are as follows:

Key questions answered in this report

• Worldwide market value of automotive seat heaters in 2016 and 2017
• Estimated forecast and market projections up to 2026
• Which is largest regional automotive seat heaters market?
• Which vehicle category has the largest penetration of automotive seat heaters?
• Sale of automotive seat heaters is maximum through which distribution channel?
• Which are the key trends driving the global automotive seat heaters market growth?
• Who are the leading manufacturers in the global automotive seat heaters market?
• What are the key strategies adopted by the leading automotive seat heaters manufacturers worldwide?