"Increasing Use of Electronic Content in Vehicles Aiding the Automotive Software Market Growth Positively"
The automotive software market stood at US$ 16.24 Bn in 2017 and expected to grow at a CAGR of 19.2% during the forecast period from 2017 to 2026 and reach US$ 78.62 Bn in 2026. In recent years, automobiles are transitioning from hardware-driven machine to a software-driven electronics device. The content of software and electronics per vehicle is increasing rapidly. By 2030, the average share of software is expected to reach 30% of overall vehicle content. One of the most prominent factors driving the automotive software market growth can be attributed to the increasing use of electronic content in vehicles. Rising demand for electric vehicles is another important factor supporting the market growth. Moreover, by 2020, it is expected that there will 250 million connected vehicles on the road, a factor further complimenting the automotive software market growth. In the future, cars are expected to be designed in a way as to take advantage of a wide range of digital technologies in order to improve fuel efficiency, road safety, vehicle reliability, alleviate traffic congestion and enhance the experience of both driver and passengers.
Market Synopsis
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"The Passenger Vehicle Segment Stood as the Largest Segment in 2017"
In terms of vehicle type, the passenger car segment stood as the largest segment in 2017. The fact that passenger vehicles use a higher number of electronic components as compared commercial vehicles, would help the passenger vehicles segment to continue its dominance throughout the forecast period. For instance, recently, Mercedes-Benz integrated Houndify by SoundHound, Inc. into its latest infotainment system Mercedes-Benz User Experience (MBUX) in the U.S. This would enable customized voice control with natural language understanding. Similarly, Volvo entered into a partnership with Google to power its Sensus infotainment systems. This will allow Volvo car owners to use Google Maps, Google Voice Assistant, Google Play Store, etc. Moreover, all the cars manufactured from 2020 onwards will feature all the Google services straight out of the factory. These factors are expected to positively influence the integration of software in passenger vehicles.
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"Asia Pacific to Remain the Most Lucrative Market for Investment for Automotive Software Manufacturers"
In 2017, Asia Pacific held the largest market share of the overall automotive software in 2017. The fact that some of the leading automobile manufacturers such as Toyota, Hyundai, Nissan, Honda and Suzuki headquartered in the region further supports the automotive software market growth in the region. Moreover, the countries in the region such as China, India, Malaysia and other developing markets in Southeast Asia have witnessed a fast GDP growth in recent years. This has led to an increase in highly aspirational consumers who are willing to invest in automotive software such navigation software, entertainment software and connectivity software among others.
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Report Scope by Segments
The report elucidates the detailed outline of global automotive software market by categorizing the market in terms of software type, vehicle type, electric vehicle type, and geography.
| ATTRIBUTE |
DETAILS |
| Research Period |
2016-2026 |
| Base Year |
2017 |
| Forecast Period |
2018-2026 |
| Historical Year |
2016 |
| Unit |
USD Billion |
| Segmentation |
Software Type (2016–2026; US$ Bn)
• Autopilot Software
• Navigation Software
• Entertainment Software
• Car Safety Software
• Connectivity Software
• Auto Mechanical Software
|
|
Vehicle Type (2016–2026; US$ Bn)
• Passenger Vehicle
• Commercial Vehicle
|
|
Electric Vehicle Type (2016–2026; US$ Bn)
• Battery Electric Vehicle (BEV)
• Hybrid Electric Vehicle (HEV)
• Plug-in Hybrid Electric Vehicle (PHEV)
|
|
Geography Segment (2016–2026; US$ Bn)
• North America (U.S. and Canada)
• Europe (U.K., Germany, France, and Rest of Europe)
• Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
• Rest of World (Middle East & Africa (MEA), Latin America)
|
Key players profiled in the report include NXP, Renesas, BlackBerry, Elektrobit, Microsoft, NVIDIA, Airbiquity, Green Hills Software, Wind River and Aricent, Inc. among others.
Key questions answered in this report
- What was the global automotive software market size in 2017 and forecast for 2026?
- What are the current trends in the automotive software market?
- What are the various valuable opportunities for the players in the market?
- Which is the largest regional market for automotive software?
- Which region expected to be the fastest growing and why?
- What are the future prospects for the automotive software market?
- What are the major drivers and restraints influencing the market growth?
- What are the new innovations by the leading players?
- What are the key strategies adopted by the leading players in market?
