Automotive Software Market

Increasing Use of Electronic Content in Vehicles: Aiding the Automotive Software Market’s Growth Positively

The automotive software market was valued at US$ 16.24 billion in 2017 and is expected to grow at a CAGR of 19.2% from 2017 to 2026, reaching US$ 78.62 billion in 2026. Automobiles have evolved from hardware-driven machines to software-driven electronic devices in recent years. The content of software and electronics per vehicle is increasing rapidly. By 2030, the average share of software is expected to reach 30% of overall vehicle content.

One of the most prominent factors driving the automotive software market’s growth can be attributed to the increasing use of electronic content in vehicles. The rising demand for electric vehicles is another important factor supporting the market’s growth. Moreover, by 2020, it is expected that there will be 250 million connected vehicles on the road, a factor further complementing the automotive software market’s growth. In the future, cars are expected to be designed in such a way as to take advantage of a wide range of digital technologies in order to improve fuel efficiency, road safety, and vehicle reliability, alleviate traffic congestion, and enhance the experience of both the driver and passengers.

Market Synopsis

The passenger vehicle segment stood out as the largest segment in 2017.

In terms of vehicle type, the passenger car segment stood as the largest segment in 2017. The fact that passenger vehicles use a higher number of electronic components as compared to commercial vehicles would help the passenger vehicle segment continue its dominance throughout the forecast period.

For instance, recently, Mercedes-Benz integrated Houndify by SoundHound, Inc. into its latest infotainment system, the Mercedes-Benz User Experience (MBUX), in the U.S. This would enable customized voice control with natural language understanding. Similarly, Volvo entered into a partnership with Google to power its Sensus infotainment systems.

This will allow Volvo car owners to use Google Maps, Google Voice Assistant, the Google Play Store, etc. Furthermore, starting in 2020, all cars manufactured will include all Google services out of the box. These factors are expected to positively influence the integration of software in passenger vehicles.

Asia Pacific will continue to be the most profitable market for automotive software manufacturers.

In 2017, Asia Pacific accounted for the largest share of the global automotive software market. The fact that some of the leading automobile manufacturers, such as Toyota, Hyundai, Nissan, Honda, and Suzuki, have headquarters in the region further supports the automotive software market’s growth in the region. Moreover, the countries in the region, such as China, India, Malaysia, and other developing markets in Southeast Asia, have witnessed fast GDP growth in recent years. This has led to an increase in highly aspirational consumers who are willing to invest in automotive software, such as navigation software, entertainment software, and connectivity software, among others.

Report Scope by Segments

The report elucidates the detailed outline of the global automotive software market by categorizing the market in terms of software type, vehicle type, electric vehicle type, and geography.

Key players profiled in the report include NXP, Renesas, BlackBerry, Elektrobit, Microsoft, NVIDIA, Airbiquity, Green Hills Software, Wind River, and Aricent, Inc., among others.

Key questions are answered in this report.

• What was the size of the global automotive software market in 2017, and what is the forecast for 2026?
• What are the current trends in the automotive software market?
• What are the various valuable opportunities for the players in the market?
• Which is the largest regional market for automotive software?
• Which region is expected to have the fastest growth and why?
• What are the future prospects for the automotive software market?
• What are the major drivers and restraints influencing the market’s growth?
• What are the new innovations by the leading players?
• What are the key strategies adopted by the leading players in the market?

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global AS Market
2.2 Global AS Market, By Software Type, 2017
2.3 Global AS Market, By Vehicle Type, 2017
2.4 Global AS Market, By Electric Vehicle Type, 2017
2.5 Global AS Market, By Geography, 2017

Chapter 3 Market Dynamics
3.1 Market Overview
3.1.1 Global AS Market Value, 2016 – 2026
3.2 Market Drivers
3.3 Market Challenges
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends and Future Outlook
3.5 Attractive Investment Proposition, by Geography
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies Adopted by the Leading Players

Chapter 4 Global Automotive Software (AS) Market Analysis, by Software Type, 2016 – 2026
4.1 Overview
4.2 Autopilot Software
4.3 Navigation Software
4.4 Entertainment Software
4.5 Car Safety Software
4.6 Connectivity Software
4.7 Auto Mechanical Software

Chapter 5 Global Automotive Software (AS) Market Analysis, by Vehicle Type, 2016 – 2026
5.1 Overview
5.2 Passenger Vehicle
5.3 Commercial Vehicle

Chapter 6 Global Automotive Software (AS) Market Analysis, by Electric Vehicle Type, 2016 – 2026
6.1 Overview
6.2 Battery Electric Vehicle (BEV)
6.3 Hybrid Electric Vehicle (HEV)
6.4 Plug-in Hybrid Electric Vehicle (PHEV)

Chapter 7 North America Automotive Software(AS) Market Analysis, 2016 – 2026
7.1 Overview
7.2 North America AS Market Analysis, By Software Type, 2016 – 2026
7.2.1 Market Analysis
7.3 North America AS Market Analysis, By Vehicle Type, 2016 – 2026
7.3.1 Market Analysis
7.4 North America AS Market Analysis, By Electric Vehicle Type, 2016 – 2026
7.4.1 Market Analysis
7.5 North America AS Market Analysis, By Country, 2016 – 2026
7.5.1 U.S.
7.5.2 Canada

Chapter 8 Europe Automotive Software (AS) Market Analysis, 2016 – 2026
8.1 Overview
8.2 Europe AS Market Analysis, By Software Type, 2016 – 2026
8.2.1 Market Analysis
8.3 Europe AS Market Analysis, By Vehicle Type, 2016 – 2026
8.3.1 Market Analysis
8.4 Europe AS Market Analysis, By Electric Vehicle Type, 2016 – 2026
8.4.1 Market Analysis
8.5 Europe AS Market Analysis, By Region/Country, 2016 – 2026
8.5.1 U.K.
8.5.2 Germany
8.5.3 France
8.5.4 Rest of Europe

Chapter 9 Asia Pacific Automotive Software (AS) Market Analysis, 2016 – 2026
9.1 Overview
9.2 Asia Pacific AS Market Analysis, By Software Type, 2016 – 2026
9.2.1 Market Analysis
9.3 Asia Pacific AS Market Analysis, By Vehicle Type, 2016 – 2026
9.3.1 Market Analysis
9.4 Asia Pacific AS Market Analysis, By Electric Vehicle Type, 2016 – 2026
9.4.1 Market Analysis
9.5 Asia Pacific AS Market Analysis, By Region/Country, 2016 – 2026
9.5.1 China
9.5.2 Japan
9.5.3 India
9.5.4 Rest of Asia Pacific

Chapter 10 Rest of the World (RoW) Automotive Software (AS) Market Analysis, 2016 – 2026
10.1 Overview
10.2 RoW AS Market Analysis, By Software Type, 2016 – 2026
10.2.1 Market Analysis
10.3 RoW AS Market Analysis, By Vehicle Type, 2016 – 2026
10.3.1 Market Analysis
10.4 RoW AS Market Analysis, By Electric Vehicle Type, 2016 – 2026
10.4.1 Market Analysis
10.5 RoW AS Market Analysis, By Country, 2016 – 2026
10.5.1 Middle East & Africa (MEA)
10.5.2 Latin America

Chapter 11 Company Profiles
11.1 NXP
11.2 Renesas
11.3 Blackberry
11.4 Elektrobit
11.5 Microsoft
11.6 NVIDIA
11.7 Airbiquity
11.8 Green Hills Software
11.9 Wind River
11.10 Aricent, Inc.

List of Figures

FIG. 1 Global Automotive Software (AS) Market Segmentation
FIG. 2 Global AS Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global AS Market, By Software Type, 2017 (US$ Bn)
FIG. 5 Global AS Market, By Vehicle Type, 2017 (US$ Bn)
FIG. 6 Global AS Market, By Electric Vehicle Type, 2017 (US$ Bn)
FIG. 7 Global AS Market, By Geography, 2017 (US$ Bn)
FIG. 8 Global AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Geography
FIG. 10 Market Positioning of Key Automotive Software Companies, 2017
FIG. 11 Global AS Market Value Contribution, By Software Type, 2017 & 2026 (%)
FIG. 12 Global Autopilot AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 13 Global Navigation AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 14 Global Entertainment AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 15 Global Car Safety AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 16 Global Connectivity AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 17 Global Auto Mechanical AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 18 Global AS Market Value Contribution, By Vehicle Type, 2017 & 2026 (%)
FIG. 19 Global AS Market Value from Passenger Vehicle, 2016 – 2026, (US$ Bn)
FIG. 20 Global AS Market Value from Commercial Vehicle, 2016 – 2026, (US$ Bn)
FIG. 21 Global AS Market Value Contribution, By Electric Vehicle Type, 2017 & 2026 (%)
FIG. 22 Global AS Market Value from Battery Electric Vehicle (BEV), 2016 – 2026, (US$ Bn)
FIG. 23 Global AS Market Value from Hybrid Electric Vehicle (HEV), 2016 – 2026, (US$ Bn)
FIG. 24 Global AS Market Value from Plug-in Hybrid Electric Vehicle (PHEV), 2016 – 2026, (US$ Bn)
FIG. 25 North America AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 26 Europe AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 27 Asia Pacific AS Market Value, 2016 – 2026, (US$ Bn)
FIG. 28 RoW AS Market Value, 2016 – 2026, (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Automotive Software (AS) Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America AS Market Value, By Software Type, 2016 – 2026 (US$ Bn)
TABLE 5 North America AS Market Value, By Vehicle Type, 2016 – 2026 (US$ Bn)
TABLE 6 North America AS Market Value, By Electric Vehicle Type, 2016 – 2026 (US$ Bn)
TABLE 7 North America AS Market Value, By Country, 2016 – 2026 (US$ Bn)
TABLE 8 Europe AS Market Value, By Software Type, 2016 – 2026 (US$ Bn)
TABLE 9 Europe AS Market Value, By Vehicle Type, 2016 – 2026 (US$ Bn)
TABLE 10 Europe AS Market Value, By Electric Vehicle Type, 2016 – 2026 (US$ Bn)
TABLE 11 Europe AS Market Value, By Region/Country, 2016 – 2026 (US$ Bn)
TABLE 12 Asia Pacific AS Market Value, By Software Type, 2016 – 2026 (US$ Bn)
TABLE 13 Asia Pacific AS Market Value, By Vehicle Type, 2016 – 2026 (US$ Bn)
TABLE 14 Asia Pacific AS Market Value, By Electric Vehicle Type, 2016 – 2026 (US$ Bn)
TABLE 15 Asia Pacific AS Market Value, By Region/Country, 2016 – 2026 (US$ Bn)
TABLE 16 RoW AS Market Value, By Software Type, 2016 – 2026 (US$ Bn)
TABLE 17 RoW AS Market Value, By Vehicle Type, 2016 – 2026 (US$ Bn)
TABLE 18 RoW AS Market Value, By Electric Vehicle Type, 2016 – 2026 (US$ Bn)
TABLE 19 RoW AS Market Value, By Region, 2016 – 2026 (US$ Bn)
TABLE 20 NXP: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 21 Renesas: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 22 Blackberry: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 23 Elektrobit: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 24 Microsoft: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 25 NVIDIA: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 26 Airbiquity: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 27 Green Hills Software: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 28 Wind River: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 29 Aricent, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)