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Europe Car Rental Market By Vehicle Type (Luxury Cars, Executive Cars, Economy Cars, SUVs, MUVs); By Rental Duration (Hourly Rentals, Daily Rentals, Weekly Rentals, Monthly Rentals, Others); By Rental Model (Airport Rentals, Local Rentals, One-way Rentals, Round-trip Rentals); By Customer Segment (Leisure Rentals, Business Rentals, Government and Institutional Rentals, Insurance Replacement Rentals, Special Events and Occasions Rentals, Others); By Region/Country – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Name: Europe Car Rental Market - Demand, Size and Competitive Analysis
Creator: Credence Research Inc.
Published: 2025-11-14
License: https://www.credenceresearch.com/info/privacy-policy
Keywords: Europe Car Rental Market

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Market Overview:

The Europe Car Rental Market size was valued at USD 17.27 million in 2018 to USD 26.35 million in 2024 and is anticipated to reach USD 44.89 million by 2032, at a CAGR of 6.30% during the forecast period.

REPORT ATTRIBUTE	DETAILS
Historical Period	2020-2023
Base Year	2024
Forecast Period	2025-2032
Europe Car Rental Market Size 2024	USD 26.35 Million
Europe Car Rental Market, CAGR	6.30%
Europe Car Rental Market Size 2032	USD 44.89 Million

Strong tourism recovery, higher airport traffic, and wider preference for flexible mobility drive market expansion across Europe. Rental agencies increase fleet size to support strong intra-city and cross-border movement. Travelers choose rentals for comfort, schedule freedom, and the ability to reach remote locations. Corporate adoption grows due to rising road travel across commercial hubs. Digital platforms help users compare options faster, which strengthens rental decisions. Growing interest in hybrid and electric cars improves fleet demand. Strong service upgrades across major brands support user confidence.

Western Europe leads due to strong travel activity, dense airport networks, and well-developed rental ecosystems. Countries with high tourist inflow also support major fleet utilization across both leisure and business routes. Northern European nations gain traction as travelers seek safer mobility options and stronger transport convenience. Southern Europe shows steady growth due to expanding tourism and seasonal travel peaks. Eastern Europe emerges as a rising market with improving road systems and stronger adoption of digital booking.

Market Insights:

The Europe Car Rental Market increased from USD 17.27 billion in 2018 to USD 26.35 billion in 2024 and is projected to reach USD 44.89 billion by 2032, expanding at a 6.30% CAGR through the forecast period.
Western Europe leads the market with 48% share due to strong tourism flows and dense airport networks, followed by Southern Europe at 32% driven by seasonal travel demand, and Northern & Eastern Europe sharing 20% supported by improving mobility infrastructure.
Northern Europe stands out as the fastest-growing region with a rising share near 12%, supported by strong digital adoption and expanding electric-vehicle mobility programs.
The chart indicates that economy cars hold the largest segment share at an estimated 34%, reflecting strong demand for affordability and everyday travel convenience across the region.
SUVs follow with an estimated 26% share, supported by family travel, long-distance routes, and growing interest in larger vehicles for leisure movement.

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Market Drivers:

Rising Mobility Requirements Supported by Tourism, Business Travel, and Urban Movement

The Europe Car Rental Market grows due to strong tourism, steady business movement, and rising preference for flexible travel. Travelers depend on rental cars to reach regional towns and rural destinations with limited public transport access. Airport volumes stay high across major hubs, which strengthens demand for short-term and long-term rentals. Corporate users book rentals to manage tight schedules across multiple cities. Digital tools speed up bookings and improve customer experience across dense travel corridors. Fleet upgrades improve comfort and support wider adoption across varied user groups. Hybrid and electric models gain traction due to sustainability goals across urban regions. It supports faster replacement cycles and broader fleet optimization.

For instance, Europcar supports access through about 3,835 locations across more than 140 countries, giving wide coverage for cross-border and regional trips.

Growing Expansion of Digital Booking Ecosystems Supporting Faster Decision-Making and Convenience

Digital platforms raise transparency and improve rental choice across user groups. Travelers compare models, pricing options, and availability with higher accuracy. Mobile apps simplify verification and document processing, which reduces waiting time at pick-up points. Contactless processes align with shifting customer expectations for quick movement. Operators use analytics to forecast peak demand and plan fleet deployment. Strong digital awareness across Europe supports wider platform usage. Commercial users adopt online dashboards to monitor multiple bookings. The Europe Car Rental Market benefits from efficient workflows that shape user loyalty and retention.

For instance, the SIXT app gives digital access to a fleet of more than 300,000 vehicles and the services of more than 3,000 cooperation partners with over 5 million drivers in over 100 countries through one interface.

Higher Demand for Electric and Hybrid Fleets Backed by Sustainability Priorities and Low-Emission Goals

European cities implement strict emission rules that push renters toward hybrid and electric fleets. Rental companies expand EV availability to meet rising environmental expectations. Governments promote green mobility through incentives supporting low-emission travel. Travelers choose electric models for clean mobility across short and medium distances. Operators install charging stations across airports and city centers to increase EV access. Brands phase out older high-emission vehicles to comply with tightening regulations. Fleet electrification strengthens brand image and meets long-term sustainability goals. It aligns with Europe’s broader focus on carbon reduction.

Expansion of Corporate Mobility Programs Supporting Long-Duration Rentals and Structured Travel Contracts

Corporate accounts drive stable rental volumes across major economic centers. Companies maintain rental agreements to support employee travel across meetings, trade zones, and logistics corridors. Long-duration rentals rise due to extended project deployments. Brands offer customized packages to meet business travel cycles. Multinational firms expand road travel due to regional links across Europe. Digital tracking helps businesses manage mobility expenses with stronger accuracy. Fleet managers prefer rental contracts to avoid maintenance and ownership costs. The Europe Car Rental Market gains steady traction from structured corporate mobility programs.

Market Trends:

Rising Integration of Contactless Rental Technologies Across Airports, Stations, and Urban Pick-Up Points

Operators adopt digital keys, automated kiosks, and remote verification across major travel zones. Contactless access improves efficiency and reduces staffing needs in high-traffic areas. Travelers prefer seamless pick-up and drop-off processes during tight itineraries. Mobile-based access systems raise operational predictability for rental firms. Technology upgrades align with user preference for low-touch interaction. Platforms integrate identity checks to improve compliance and safety. Investment in automation strengthens service reliability. The Europe Car Rental Market uses contactless systems to improve engagement and trust.

For instance, Hertz Fast Lane powered by CLEAR can cut exit-gate processing time by about 75%, letting enrolled renters leave in roughly 30 seconds at participating airports.

Growing Adoption of Predictive Analytics and Telematics for Better Fleet Control and Utilization

Rental companies integrate telematics to track vehicle behavior, fuel use, and location accuracy. Predictive tools support maintenance planning and reduce breakdown incidents. Operators use data dashboards to optimize model allocation and fleet rotation. Real-time tracking enhances safety during long-distance travel. Users receive instant support for roadside assistance. Analytics platforms help companies reduce idle time across key zones. Strong data capabilities support efficient inventory planning. It drives performance improvements across the rental value chain.

For instance, Avis Budget Group has expanded its connected fleet significantly beyond initial milestones and has aimed for a fully connected global fleet for some time. The company surpassed the 200,000 connected vehicle mark in late 2019 and continues to work towards full connectivity to improve real-time monitoring and service control. As of the first quarter of 2025, its average rental fleet size was approximately 470,000 vehicles, nearly all of which are now considered “connected”.

Expansion of Multi-Model Mobility Platforms Offering Combined Packages with Bikes, EVs, and Shuttle Options

Travelers adopt integrated mobility apps that bundle cars with bicycles, scooters, and shared shuttles. Urban renters use flexible packages to match trip lengths and routes. Operators partner with mobility networks to widen service reach. Multi-model access helps travelers reduce dependence on single-vehicle rentals. Brands gain visibility across new customer segments. Apps help users compare mobility types to manage travel budgets. Integrated platforms support greener travel patterns in dense cities. The Europe Car Rental Market gains wider engagement through mixed-mobility ecosystems.

Luxury and Premium Car Rentals Gaining Traction Among High-Spending Travelers Across Major European Destinations

Premium fleets attract tourists, business travelers, and leisure groups seeking comfort and brand assurance. Operators introduce advanced models to enhance service appeal. High-end users choose luxury cars for long scenic routes across Europe. Exclusive packages support cross-country travel with concierge benefits. Brands differentiate through premium interiors and advanced driving features. Demand rises during festivals, sports events, and upscale leisure seasons. Loyalty programs strengthen repeat usage among premium customers. It supports strong margins for rental operators.

Market Challenges Analysis:

Rising Operational Pressures Linked to Fleet Maintenance, Insurance Costs, and Compliance Requirements Across Multiple Regions

Operators face strong cost pressure due to maintenance needs and strict regulations. Fleet upkeep requires timely servicing to meet safety and efficiency norms. Insurance expenses remain high across major cities due to dense traffic conditions. Compliance rules vary across European countries, which increases administrative tasks. Travelers expect high-quality vehicles that demand frequent checks. Companies manage rising input costs linked to spare parts and technology upgrades. Fluctuating fuel expenses complicate financial planning. The Europe Car Rental Market manages these pressures while maintaining service competitiveness.

Strong Competition from Ride-Hailing, Car-Sharing, and Public Transport Options Across Urban Routes

Rental firms compete with fast-growing ride-hailing and shared mobility services. Urban travelers choose short-distance services that reduce the need for rental contracts. Car-sharing programs expand across large European cities with strong subscription appeal. Public transport networks remain efficient and affordable across key regions. Operators face pricing pressure due to shifting travel patterns. Younger users lean toward flexible mobility with no long-term commitment. High competition reduces margins and increases marketing expenses. It challenges rental companies to diversify service portfolios.

Market Opportunities:

Expansion of Electric Fleet Infrastructure Supported by Urban Policies, EV Growth, and Traveler Preferences for Clean Mobility

European cities invest in new charging stations across airports, hotels, and transit locations. Rental brands expand electric fleets to support clean mobility requirements. Travelers adopt EVs for short and medium routes with strong convenience. Government rules encourage low-emission travel across major regions. Companies redesign service centers to include EV maintenance bays. Digital maps show real-time charging availability to assist renters. Green mobility offers strong brand value across eco-conscious user segments. The Europe Car Rental Market gains long-term benefits from EV readiness.

Growth of Tourism-Driven Rental Demand Across Scenic Routes, Heritage Cities, and Cross-Border Travel Corridors

Tourism expansion creates strong rental prospects across multiple destinations. Travelers rely on rentals to explore rural zones, coastal regions, and heritage towns. Cross-border routes attract long-distance travelers seeking road flexibility. Seasonal travel peaks strengthen booking patterns during holidays. Brands develop packages for leisure groups and family travelers. Digital platforms improve planning for road-based tourism. Scenic travel demand helps operators boost fleet utilization. It supports long-term opportunity creation across the rental landscape.

Market Segmentation Analysis:

By Vehicle Type

The Europe Car Rental Market spans luxury cars, executive cars, economy cars, SUVs, and MUVs. Economy cars lead demand due to strong affordability and wide suitability for everyday travel. SUVs attract families and long-distance travelers who prefer added space and safety features. Luxury and executive cars record steady uptake among corporate users and premium tourists. MUVs support group travel needs across urban and regional routes. Fleet diversity helps operators align with varied budgets and travel styles. It strengthens service reach across leisure and business categories.

For instance, one industry report indicates that SUVs captured approximately 53% market share of the global passenger vehicles market in 2024, making them the dominant segment. SUVs continue to attract families and long-distance travelers who prefer added space, a commanding driving position, and enhanced safety features, which are key drivers of their increasing market share.

By Rental Duration

Hourly, daily, weekly, monthly, and other flexible formats shape rental preferences across the region. Daily rentals maintain strong traction due to heavy airport traffic and short leisure trips. Weekly rentals support long work travel cycles and extended tourism movement. Monthly rentals gain acceptance among long-stay business visitors and temporary mobility users. Hourly rentals appeal to dense urban zones that require high turnover and short-distance access. Flexibility across duration formats improves customer retention. Rental firms use dynamic pricing to optimize duration-based demand.

For instance, industry intelligence shows short-term rentals—including daily and hourly formats—accounted for about 65.53% of all rentals in 2024. Weekly rentals support long work travel cycles and extended tourism movement.

By Rental Model

Airport rentals dominate due to high passenger volumes and structured mobility needs. Local rentals strengthen city-based travel patterns and short-trip convenience. One-way rentals support intercity trips that require flexible drop-off points. Round-trip rentals maintain traction across planned leisure and business routes. Operators widen model choices to support varied travel lengths. Digital platforms improve visibility across rental model options. It enhances user control during trip planning.

By Customer Segment

Leisure rentals lead due to steady tourism and regional travel interest. Business rentals record strong demand across commercial hubs and corporate corridors. Government and institutional rentals support official travel programs. Insurance replacement rentals rise during repair cycles and emergency needs. Special events create short-term spikes across premium and group categories. Other user groups adopt rentals for seasonal and occasional travel requirements. The segment mix strengthens overall market stability.

Segmentation:

By Vehicle Type

Luxury Cars
Executive Cars
Economy Cars
SUVs
MUVs

By Rental Duration

Hourly Rentals
Daily Rentals
Weekly Rentals
Monthly Rentals
Others

By Rental Model

Airport Rentals
Local Rentals
One-way Rentals
Round-trip Rentals

By Customer Segment

Leisure Rentals
Business Rentals
Government and Institutional Rentals
Insurance Replacement Rentals
Special Events and Occasions Rentals
Others

By Region / Country

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa

Regional Analysis:

Western Europe Leading with Strong Mobility Infrastructure and High Tourism Share

Western Europe holds the largest share of the Europe Car Rental Market, accounting for nearly 48% of total demand. The region benefits from dense airport networks, advanced road systems, and strong international tourism. Business hubs across Germany, France, and the UK support consistent rental activity throughout the year. Travelers depend on rentals to access regional trade zones and well-connected road corridors. Operators expand premium and electric fleets to meet rising expectations for comfort and sustainability. The Europe Car Rental Market gains strong momentum from Western Europe due to stable economic activity and strong mobility requirements.

Southern Europe Advancing with Strong Leisure Travel and Seasonal Peaks

Southern Europe captures close to 32% of the market, driven by steady tourism inflows and strong seasonal travel cycles. Countries such as Spain, Italy, and Greece attract leisure travelers who rely on rentals for flexible access to coastal and rural destinations. Airport-linked rentals record high turnover during summer and holiday seasons. Local rentals rise due to strong demand for short-distance travel across scenic routes. Operators widen fleet options to match varying customer budgets during peak periods. It strengthens rental penetration across cities with heavy tourist footfall and dynamic travel patterns.

Northern and Eastern Europe Emerging with Expanding Road Connectivity and Urban Mobility Growth

Northern and Eastern Europe together contribute nearly 20% of the regional share, supported by rising urban travel and improving transport networks. Northern Europe gains traction from strong digital adoption and growing interest in electric mobility. Eastern Europe benefits from investments in road infrastructure and expanding domestic tourism. Local rentals increase in cities that experience steady population growth and rising commuter needs. Cross-border routes stimulate demand across regional corridors connecting major capitals. It creates new opportunities for rental brands seeking long-term expansion across emerging European regions.

Key Player Analysis:

Hertz Europe Holdings
Enterprise Holdings
Avis Budget Group
Sixt SE
Europcar Mobility Group
China Auto Rental
Toyota Rent a Car
Ola Cabs
Zoomcar
Getaround

Competitive Analysis:

The Europe Car Rental Market remains highly competitive due to strong brand presence, expanding digital platforms, and diversified fleet strategies. Global leaders strengthen their position through wide airport networks, strong online booking systems, and tailored corporate solutions. Regional operators improve reach by focusing on local mobility needs and flexible rental models. Companies expand electric and hybrid fleets to meet sustainability goals across major cities. Market competition intensifies as brands upgrade service quality and streamline pick-up processes. Partnerships with travel agencies and airlines enhance visibility and customer loyalty. It supports a dynamic environment where innovation, customer experience, and fleet optimization decide competitive advantage.

Recent Developments:

In October 2025, Enterprise Holdings reported record revenue in Europe, driven by investments in its people-first approach, fleet expansion, and service innovation. Earlier, in 2023, Enterprise announced franchise partnership agreements and opened new branches across multiple markets, supporting extensive European fleet growth. Additionally, the company has accelerated the rollout of electric and connected vehicles, forming collaborations with manufacturers and technology providers to expand its mobility offerings and infrastructure in Europe.
In October 2025, Avis Budget Group introduced “Avis First,” a premium car rental service at major European airports. The initiative launches with concierge-style service and access to premium BMW vehicles, eliminating traditional counter waits and enhancing the customer experience. Starting from October 22, 2025, at airports like Rome Fiumicino, Geneva International, and Zurich Kloten, Avis First signals the group’s commitment to elevating service standards in Europe, with further expansion planned throughout the region.

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Report Coverage:

The research report offers an in-depth analysis based on vehicle type, rental duration, rental model, and customer segment. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook:

Electric fleet expansion will strengthen rental competitiveness across major European cities.
Digital-first workflows will drive sharper improvements in booking speed and fleet visibility.
Airport rentals will maintain strong traction due to rising passenger movement.
Multi-model mobility platforms will expand integration with rental networks.
Corporate rental demand will increase due to structured travel policies.
Contactless access systems will redefine customer experience expectations.
Peer-to-peer rental models will gain wider adoption in urban regions.
Fleet optimization technologies will improve asset utilization and route planning.
Tourism-driven demand will remain a strong pillar for rental companies.
Sustainability rules will accelerate the shift toward hybrid and electric vehicles.

CHAPTER NO. 1: GENESIS OF THE MARKET

1.1 Market Prelude – Introduction & Scope

1.2 The Big Picture – Objectives & Vision

1.3 Strategic Edge – Unique Value Proposition

1.4 Stakeholder Compass – Key Beneficiaries

CHAPTER NO. 2: EXECUTIVE LENS

2.1 Pulse of the Industry – Market Snapshot

2.2 Growth Arc – Revenue Projections (USD Billion)

2.3. Premium Insights – Based on Primary Interviews

CHAPTER NO. 3: CAR RENTAL MARKET FORCES & INDUSTRY PULSE

3.1 Foundations of Change – Market Overview

3.2 Catalysts of Expansion – Key Market Drivers

3.2.1 Momentum Boosters – Growth Triggers

3.2.2 Innovation Fuel – Disruptive Technologies

3.3 Headwinds & Crosswinds – Market Restraints

3.3.1 Regulatory Tides – Compliance Challenges

3.3.2 Economic Frictions – Inflationary Pressures

3.4 Untapped Horizons – Growth Potential & Opportunities

3.5 Strategic Navigation – Industry Frameworks

3.5.1 Market Equilibrium – Porter’s Five Forces

3.5.2 Ecosystem Dynamics – Value Chain Analysis

3.5.3 Macro Forces – PESTEL Breakdown

3.6 Price Trend Analysis

3.6.1 Regional Price Trend

3.6.2 Price Trend by Product

CHAPTER NO. 4: KEY INVESTMENT EPICENTER

4.1 Regional Goldmines – High-Growth Geographies

4.2 Product Frontiers – Lucrative Product Categories

4.3 Application Sweet Spots – Emerging Demand Segments

CHAPTER NO. 5: REVENUE TRAJECTORY & WEALTH MAPPING

5.1 Momentum Metrics – Forecast & Growth Curves

5.2 Regional Revenue Footprint – Market Share Insights

5.3 Segmental Wealth Flow – Vehicle Type & Rental Model Revenue

CHAPTER NO. 6: TRADE & COMMERCE ANALYSIS

6.1. Import Analysis by Region

6.1.1. Europe Car Rental Market Import Volume By Region

6.2. Export Analysis by Region

6.2.1. Europe Car Rental Market Export Volume By Region

CHAPTER NO. 7: COMPETITION ANALYSIS

7.1. Company Market Share Analysis

7.1.1. Europe Car Rental Market: Company Market Share

7.1. Europe Car Rental Market Company Volume Market Share

7.2. Europe Car Rental Market Company Revenue Market Share

7.3. Strategic Developments

7.3.1. Acquisitions & Mergers

7.3.2. New Product Launch

7.3.3. Regional Expansion

7.4. Competitive Dashboard

7.5. Company Assessment Metrics, 2024

CHAPTER NO. 8: CAR RENTAL MARKET – BY VEHICLE TYPE SEGMENT ANALYSIS

8.1. Car Rental Market Overview by Vehicle Type Segment

8.1.1. Car Rental Market Volume Share By Vehicle Type

8.1.2. Car Rental Market Revenue Share By Vehicle Type

8.2. Luxury cars

8.3. Executive cars

8.4. Economy cars

8.5. SUVs

8.6. MUVs

CHAPTER NO. 9: CAR RENTAL MARKET – BY RENTAL DURATION SEGMENT ANALYSIS

9.1. Car Rental Market Overview by Rental Duration Segment

9.1.1. Car Rental Market Volume Share By Rental Duration

9.1.2. Car Rental Market Revenue Share By Rental Duration

9.2. Hourly Rentals

9.3. Daily Rentals

9.4. Weekly Rentals

9.5. Monthly Rentals

9.6. Others

CHAPTER NO. 10: CAR RENTAL MARKET – BY RENTAL MODEL SEGMENT ANALYSIS

10.1. Car Rental Market Overview by Rental Model Segment

10.1.1. Car Rental Market Volume Share By Rental Model

10.1.2. Car Rental Market Revenue Share By Rental Model

10.2. Airport Rentals

10.3. Local Rentals

10.4. One-way Rentals

10.5. Round-trip Rentals

CHAPTER NO. 11: CAR RENTAL MARKET – BY CUSTOMER SEGMENT ANALYSIS

11.1. Car Rental Market Overview by Customer Segment

11.1.1. Car Rental Market Volume Share By Customer Segment

11.1.2. Car Rental Market Revenue Share By Customer Segment

11.2. Leisure Rentals

11.3. Business Rentals

11.4. Government and Institutional Rentals

11.5. Insurance Replacement Rentals

11.6. Special Events and Occasions Rentals

11.7. Others

CHAPTER NO. 12: CAR RENTAL MARKET – REGIONAL ANALYSIS

12.1. Car Rental Market Overview by Region Segment

12.1.1. Europe Car Rental Market Volume Share By Region

12.1.2. Europe Car Rental Market Revenue Share By Region

12.1.3. Region

12.1.4. Europe Car Rental Market Volume By Region

12.1.5. Europe Car Rental Market Revenue By Region

12.1.6. Vehicle Type

12.1.7. Europe Car Rental Market Volume By Vehicle Type

12.1.8. Europe Car Rental Market Revenue By Vehicle Type

12.1.9. Rental Duration

12.1.10. Europe Car Rental Market Volume By Rental Duration

12.1.11. Europe Car Rental Market Revenue By Rental Duration

12.1.12. Rental Model

12.1.13. Europe Car Rental Market Volume By Rental Model

12.1.14. Europe Car Rental Market Revenue By Rental Model

12.1.12. Customer Segment

12.1.13. Europe Car Rental Market Volume By Customer Segment

12.1.14. Europe Car Rental Market Revenue By Customer Segment

CHAPTER NO. 13: EUROPE CAR RENTAL MARKET – COUNTRY ANALYSIS

13.1. Europe Car Rental Market Overview by Country Segment

13.1.1. Europe Car Rental Market Volume Share By Region

13.1.2. Europe Car Rental Market Revenue Share By Region

13.2. Europe

13.2.1. Europe Car Rental Market Volume By Country

13.2.2. Europe Car Rental Market Revenue By Country

13.2.3. Vehicle Type

13.2.4. Europe Car Rental Market Volume By Vehicle Type

13.2.5. Europe Car Rental Market Revenue By Vehicle Type

13.2.6. Rental Duration

13.2.7. Europe Car Rental Market Volume By Rental Duration

13.2.8. Europe Car Rental Market Revenue By Rental Duration

13.2.9. Rental Model

13.2.10. Europe Car Rental Market Volume By Rental Model

13.2.11. Europe Car Rental Market Revenue By Rental Model

13.2.12. Customer Segment

13.2.13. Europe Car Rental Market Volume By Customer Segment

13.2.14. Europe Car Rental Market Revenue By Customer Segment

13.3. UK

13.4. France

13.5. Germany

13.6. Italy

13.7. Spain

13.8. Russia

13.9. Rest of Europe

CHAPTER NO. 14: COMPANY PROFILES

14.1. Hertz Europe Holdings

14.1.1. Company Overview

14.1.2. Product Portfolio

14.1.3. Financial Overview

14.1.4. Recent Developments

14.1.5. Growth Strategy

14.1.6. SWOT Analysis

14.2. Enterprise Holdings

14.3. Avis Budget Group

14.4. Sixt SE

14.5. Europcar Mobility Group

14.6. China Auto Rental

14.7. Toyota Rent a Car

14.8. Ola Cabs

14.9. Zoomcar

14.10. Getaround

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Frequently Asked Questions:

What is the current market size for the Europe Car Rental Market, and what is its projected size in 2032?

The Europe Car Rental Market stands at USD 26.35 million in 2024 and is projected to reach USD 44.89 million by 2032. The growth reflects stronger travel demand and expanding rental adoption across the region.

At what Compound Annual Growth Rate is the Europe Car Rental Market projected to grow between 2024 and 2032?

The Europe Car Rental Market is expected to grow at a CAGR of 6.30% during the forecast period, supported by tourism recovery and wider digital mobility adoption.

Which Europe Car Rental Market segment held the largest share in 2024?

Economy cars held the largest share of the Europe Car Rental Market in 2024 due to strong affordability and suitability for daily travel needs.

What are the primary factors fueling the growth of the Europe Car Rental Market?

The Europe Car Rental Market grows due to rising tourism, increasing corporate travel, stronger digital platforms, and expanding electric fleet adoption across urban and regional hubs.

Who are the leading companies in the Europe Car Rental Market?

Key leaders in the Europe Car Rental Market include Hertz Europe Holdings, Enterprise Holdings, Avis Budget Group, Sixt SE, and Europcar Mobility Group, supported by growing technology upgrades.

Which region commanded the largest share of the Europe Car Rental Market in 2024?

Western Europe dominated the Europe Car Rental Market with the highest share in 2024, driven by strong tourism flows, airport density, and mature mobility infrastructure.

About Author

Ganesh Chandwade

Senior Industry Consultant

Ganesh is a senior industry consultant specializing in heavy industries and advanced materials.

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